KR20080064402A - An advertisement display layer provided with parking place bottom - Google Patents

Abstract

A parking place bottom with an advertisement display layer is provided to emit light at night without supplying external power by containing a luminous component in the advertisement display layer. A parking place bottom(P) includes a finishing layer(1) and an advertisement display layer(A). The finishing layer coats a top surface of a concrete slab(S). The advertisement display layer is formed on the finishing layer through a coloring process to display an advertisement message. The advertisement display layer displays an image and a logo of a business and emits light at night by using luminous urethane paint.

Description

An advertisement display layer provided with parking place bottom}

1 is a cross-sectional view of a parking lot floor provided with an advertisement display layer according to the present invention.

2A and 2B are exemplary views of a parking lot floor provided with an advertisement display layer according to the present invention.

*** Explanation of symbols for the main parts of the drawings ***

A: advertising display floor, P parking lot floor, S: concrete slab

1: coating layer, 10: primer layer, 20: soft urethane layer

The present invention relates to a floor of a parking lot provided with an advertisement display layer, and more particularly, to display an advertisement message for advertisement / publicity on a floor of a parking lot provided in an apartment or a building and a large discount mart for an optimal advertisement effect and an improved parking environment. The parking lot floor is provided with an advertisement display layer to achieve this.

An advertisement is an intentional activity in which information about a product or service is widely known to consumers through various media. An advertisement is an Internet, a page, or a broadcast. Online and offline advertisements, outdoor advertisements displayed on the roof or walls of buildings, and PPL (Products in placement) advertisements that aim to indirectly expose specific products in movies or dramas. POP (Point of Purchase Advertisement) advertisements that are developed around the mainstream, and in addition to the various forms of advertising media are emerging like a bamboo shoot.

Recently, the issue advertisement and Buzz marketing (marketing technique that delivers product information to consumers through human network) have been introduced to attract special attention, curiosity, and further interest. Various advertising methods are being produced, but the cost has been enormously increased as a lot of manpower is input for him.

As a result, many foreign companies, including domestic ones, do not maximize the brand image, but stick to the standardized advertising form.

In order to solve these problems, Korean Utility Model Publication No. 20-258118, on the floor of the parking lot is provided with a light cover formed by printing, casting (casting, casting) or sculptures advertising, letters, shapes, etc. In addition, there is provided a floor-mounted display device for illuminating the lighting cover from the bottom to exhibit an advertising effect and a guide function.

However, through the above-described conventional floor-mounted display device, it is possible to beautify the floor of the parking lot in addition to the advertising effect at night by illuminating the light and light from the inside for advertising / publicity or direction indication guidance, Not only does the display device have to be buried so as not to protrude from the floor of the parking lot, but it is necessary to carry out a complicated construction step for embedding electric wiring and the like so that the lighting means can emit light. Due to the additional maintenance work of the, there is a problem that excessive cost of construction.

In addition, due to the limited implementation method that cannot utilize the entire floor of the parking lot, there has been a closure that cannot be expected to maximize the advertisement effect because it cannot appeal to the majority of users who enter and exit the parking lot.

An object of the present invention is to solve the above problems, and the advertising message, such as images or phrases for advertising / publicity on the whole or a specific surface of the indoor, outdoor parking lot floor, such as apartments and buildings or large discount marts It is to provide a floor of the parking lot with an advertising display layer to paint the advertising display layer, to deliver a natural and direct advertising message to the passengers traveling to the parking lot to achieve the maximum advertising effect.

Another object of the present invention, by including a luminous component in the advertising display layer to be emitted at night even when no external power is supplied, to provide a parking lot floor is provided with an advertising display layer to exhibit a larger advertising effect. have.

In order to achieve the above object, the parking lot floor provided with the advertisement display layer according to the present invention comprises: a finishing layer for coating a concrete slab upper surface constituting the floor of an apartment and a building or a large parking lot; And an advertisement display layer provided to express an advertisement message through a painting process on the finishing layer.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings such that those skilled in the art may easily implement the present invention.

1 is a cross-sectional view of the floor of the parking lot provided with the advertisement display layer according to the present invention, Figures 2a and 2b is an exemplary view of the floor of the parking lot provided with the advertisement display layer according to the present invention.

As shown in FIG. 1, the parking lot floor P provided with the advertisement display layer according to the present invention includes a finishing layer 1 for coating an upper surface of the concrete slab S forming the bottom surface of the basic parking space; It comprises an advertisement display layer (A) formed on the finishing layer (1) through the painting (painting) process to represent the advertising message.

The usual finishing layer (1) for coating the upper surface of the slab (S), which is the basis of the parking lot floor (P), is for preventing slipping and noise suppression of vehicles entering and leaving the parking lot, The steps will be described in more detail.

First, the modified polyamide and curable epoxy resin containing rust preventive pigments (ink phosphate) are mainly composed of abrasion resistance, impact resistance, solid coating and high adhesion to increase adhesion with the purpose of dustproof / soundproof and waterproof. The primer layer 10 is first applied on the slab (S).

Next, the urethane layer 20 is mainly applied to the primer layer 10 is mainly composed of a polyurethane resin excellent in durability and adaptability to cracking so as to have a shock absorption and excellent waterproof properties.

On the other hand, the silica sand layer (not shown) to increase the friction force on the urethane layer 20 may be fused, due to the water film formed between the parking lot floor (P) and the tire of the vehicle during rainfall or snowfall. It prevents lungs from colliding or slipping due to slipping of the car and improves the user's walking comfort.

Finally, an advertisement display layer (A) is formed on the urethane layer 20 for advertisement and promotion. The luminous material component can emit light at night while being able to be expressed in the shape of an image and logo or slogan of the company. It may be contained, and it is preferable that luminous urethane paint is mainly used for this.

Meanwhile, as shown in FIG. 2, the advertisement display layer A may be selectively painted on the entire surface or a specific surface of the parking lot floor P. In particular, when the advertisement display layer A is represented on an external parking lot provided on the road, It can be identified even in the building, and it will be possible to deliver advertisements not only to passengers traveling to and from the parking lot but also to many people living nearby.

In addition, by designing a three-dimensional method to convey an advertising message in a unique form, and when the advertising display layer (A) is worn out due to frequent friction through the driving of the vehicle, the advertising effect through the maintenance for a certain period of time To be consistently expressed.

As described above, the present invention has been described in detail by using a preferred embodiment, but the scope of the present invention is not limited to the specific embodiment, it should be interpreted by the appended claims. In addition, those of ordinary skill in the art that various modifications can be made without departing from the scope and spirit of the present invention.

As can be clearly seen from the above description, according to the present invention, by providing an advertisement display layer expressing the advertising message on the floor of the parking lot where many users come and go through the vehicle, such as apartments and buildings or large discount marts, By delivering a natural and continuous advertising message to them, it is possible to remember the advertised product unconsciously, which can have a unique advertising effect to increase the preference according to the product purchase.

In addition, by expressing unique images or slogans in the existing parking spaces that were used only for parking of vehicles on the floor, they can be emitted at night, thereby improving the existing parking environment that was inevitable but beneficial and beautiful It is a useful invention that can be.

Claims (2)

A finishing layer for coating a concrete slab upper surface of the apartment and the building or the large parking lot; And, The floor of the parking lot provided with an advertisement display layer comprising a; advertising display layer provided to represent the advertising message through the painting (painting) process on the finishing layer. The method of claim 1, The advertisement display layer is a parking lot floor provided with an advertisement display layer, characterized in that the image can be expressed in the form of a logo or slogan of the company and is painted on the top of the finishing layer so that the light can be emitted at night, luminous urethane paint.

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