KR20080025440A - Broadcasting method between regional cable stations and program providers using internet - Google Patents

Abstract

A cable broadcasting station by regions using Internet and a method for providing broadcasting between program providers are provided to broadcast advertisements and contents, as programs by regions stored in a set top box, at predetermined time after temporarily stopping a program, broadcasted to the whole country at the same time, as much as a predetermined time by installing the set top box as a broadcasting transmission storage device using Internet in a broadcasting transmission device of a system operator. Broadcasting transmitted from a central program provider(10) is received in a system operator(20) through a satellite or a cable line(15). The received broadcasting is broadcasted through a broadcasting transmission head according as the system operator resets a channel, and the system operator sets up a channel and transmits the set-up channel to the TV terminal(40) through an Internet set top box(30). In the broadcasting transmission head, the Internet set top box as a broadcasting transmission storage device using Internet is installed. Another input terminal of the Internet set top box is connected with a server of a local program provider(50). The local program provider is installed so as to be connected with a computer of a local advertisement provider(60) through an Internet line(55). Broadcasting received from the central broadcasting station is stopped, and broadcasting provided from the system operator is broadcasted.

Description

Broadcasting Method between Regional Cable Stations and Program Providers using the Internet {.}

1 is a device block diagram of a conventional broadcast system.

2 is an overall device block diagram in accordance with the present invention.

3 is a schematic diagram of a data flow between an internet set-top box and a local program provider.

4 is a broadcast flow diagram of the present invention.

** Description of symbols for the main parts of the drawing **

10 ... Central program provider 15 ... Satellite or cable line

20 ... Local cable station 22 .... Channel assignment

30.Internet set-top box 25 ... Cable broadcasting line

40 ... TV terminal 50 ... Local program provider

60 ... Local Advertiser

The present invention installs a set-top box, which is a broadcasting device using the Internet, in a transmission device of a regional cable broadcasting station, stops a predetermined time of a program simultaneously broadcasting nationwide from a specific channel of a broadcast program provider, A broadcast providing method capable of transmitting a broadcast program.

Referring to FIG. 1, a conventional broadcast is produced by a central program provider (10, PP, program provider) produced and edited by a central broadcaster (video, sound, content, etc.) by a satellite or cable line 11 Transmits to the local broadcasting station 20 of each region.

In the transmitted broadcast, a local broadcaster sets a channel suitable for each region (22), transmits the broadcast of the central broadcaster to the set channel, and performs nationwide broadcasting through the TV terminal (40).

That is, the broadcast provided by the central broadcaster is reset and broadcasted by the local broadcaster according to the channel of each region, and only the broadcast provided by the central broadcaster is transmitted in a specific channel (the channel through which the central broadcast is broadcasted).

The broadcasting system that broadcasts using this specific channel is broadcasted nationwide regardless of the local broadcasting, and it cannot be performed for the purpose of advertising only in that region. In other words, local advertisers who want ads for the region are broadcasting using other channels.

Accordingly, there is a method of broadcasting by requesting a central broadcaster in the case of an advertisement that wants to broadcast the region through a specific channel. However, the broadcasting is mainly performed by a local advertiser directly linked with the central broadcaster.

Advertisers in a particular region need to be linked to a central broadcaster to provide advertisements and content through a specific channel for the region, and it is natural that advertisements through the central broadcaster are enormously expensive.

For this reason, it is true that local advertisers are expensive and time-consuming to provide advertisements and contents using specific channels made by central broadcasting companies, and that advertisements and contents made by central broadcasting companies are burdened by nationwide broadcasting. In addition, local advertisers, as well as advertisers linked to central broadcasters, are expensive to advertise, and the central and regional advertisers spend enormous advertising costs on each other, causing a higher unit price. Leads to.

Therefore, the present invention was invented to solve the above problems, and in providing advertisements and contents broadcast through a specific channel, the broadcasting transmission apparatus of a local broadcasting station is provided with a set-top box which is a broadcasting transmission storage apparatus using the Internet. After stopping a predetermined time of the broadcast program at the same time, it is characterized in that for broadcasting at the time the advertisement and the content, which is a regional program stored in the set-top box.

According to the present invention, the advertisement through the central broadcaster can advertise only in a specific region through a specific channel, and also the local broadcaster can broadcast the advertisement of the region to a specific channel for a certain time, thereby providing the advertisement at low cost to the advertisers in the central and region It can provide, and can maximize the advertisement by advertising through a specific channel, as well as lower the cost of the product by reducing the advertising cost can take the advantage in the competition.

The present invention installs a set-top box, which is a broadcast transmission device using the Internet, in a broadcast transmission device of a head of a local broadcasting station, and automatically pauses a program broadcast through a specific channel at a central broadcasting station, and then stores the program stored in the set-top box. The present invention relates to a broadcasting method for transmitting a specific channel, which will be described in detail with reference to the accompanying drawings.

2 is a broadcasting system according to the present invention, in which a broadcast transmitted from the central program provider 10 is transmitted to a local program broadcasting station 20 through a satellite or cable line 15.

The transmitted broadcast is broadcasted through a head (not shown in the drawing) by setting a channel 22 at a local broadcasting station 20 (System Operator: a local broadcaster that delivers a cable broadcast to a general home). The Internet set-top box 30, which is a broadcast transmission and storage device using the Internet, is installed.

The broadcast through the Internet set-top box 30 is transmitted to the cable broadcast line 25, and the transmitted broadcast is received and viewed by the TV terminal 40.

In the Internet set-top box 30, another input terminal is connected to the server of the local program provider 50, and the local program provider 50 connects the computer and the internet line 55 of the local advertiser 60. Connected through.

The broadcasting provided by the central program provider 10 is performed in the same manner as the conventional method. That is, the broadcast broadcast from the central program provider 10 is transmitted to the local cable broadcast 20 connected to the satellite or cable line 15, and the local cable broadcast station 20 sets the channel 22 to set up the Internet set-top box. It is transmitted to the TV terminal 40 through the 30 and viewed.

This will be described in the broadcast to be provided in the present invention.

The local advertiser 60 stores the broadcast to be advertised through the computer in the local program provider 50. The local program provider may be an internet server, and the stored data is preferably stored as an encoded data signal, and the local program provider 50 is interconnected with the internet set-top box. In order to provide a local advertisement or content in the above, block the broadcast provided by the central program provider 10 and receive the broadcast provided by the local program provider 50 from the Internet set-top box 30 to receive the cable broadcast line ( 40), and watched through the TV terminal 40. The broadcast provided by the local program provider 50 may be a stream server (a server providing a video in real time), or the data transmitted from the local program provider 50 may be transferred from the Internet set-top box 30. It can be stored and broadcast through the stored data.

The reason why the broadcasting channel is different in each region in the conventional broadcasting is that the broadcasting transmitted by each broadcasting company is not directly transmitted to each household, but is retransmitted to each household after being transmitted to each local cable broadcasting company. Therefore, broadcasting by channel is different in each region.

For this reason, when the channel is reset by the local broadcaster, the local broadcaster can cut off the broadcasts transmitted by the central broadcasting station and perform local broadcast. The method currently being broadcasted in this way is the main, but there is no broadcast currently provided by the local program provider 50 through the Internet set-top box 30.

FIG. 3 is a schematic block diagram of a data flow between an internet set-top box and a local program provider. The internet set-top box 30 includes a data server 31 for storing data and a stream server 32 for real-time broadcasting. ), There is a web server 33 for providing a website, the local program provider 50 also has a data server 51 for storing advertisements of local advertisers as data, stream server 52 for real-time broadcasting, It consists of a web server 53 for providing a web service.

The web servers 33 and 53 may be configured alone, and may be used to introduce a broadcast schedule of a local broadcast.

Looking at the role of each server, the local advertiser 60 is associated with the local program provider 50 through a computer. The production price, advertisement exposure time, number of times, content provision, etc. of the advertisement are requested, and the local program provider creates a video and audio suitable for the request and encodes the produced broadcast (video and audio). Convert it to data. The converted data is stored in the data server 51. The stored data is transmitted to the data server 31 of the Internet set-top box 30 and stored or transmitted to the stream server 32 and loaded on the cable broadcasting line 25 to be broadcast in real time. For real-time broadcasting, the stream server 52 is transmitted to the stream server 32 of the Internet set-top box 30 in real time and carried on the cable broadcasting line 25.

Summarizing the above, it can be seen that the broadcasting is performed in two ways. First, the broadcasts played by the data server 51 of the local program provider 50 and the broadcasts transmitted by the stream server 52 in real time are transmitted through the Internet set-top box. The stream server 32 receives the broadcast from the stream server 32.

Second, the broadcast transmitted from the data server 51 or the stream server 52 to the local program provider 50 is received from the Internet set-top box 30 and stored in the data server 31, and the designated time (the broadcast is transmitted). At the time required to be detected and broadcast by the data server 31.

In the above method, a method of broadcasting in real time through the stream servers 32 and 52 and a method of detecting and broadcasting data from the data servers 31 and 51 can be easily performed at the technical level of those skilled in the art. It is not an explanation.

4 shows a broadcast flowchart of the present invention.

Receive the central broadcast from the local cable broadcasting station (step 1). The local cable broadcasting station decides whether to transmit a centrally received broadcast or a local broadcast (step 2). If the central broadcast is transmitted, the local cable broadcasting station receives and transmits the centrally received broadcast to the Internet set-top box (step 3). )do.

In the above step 2, in order to transmit the local broadcasting, the central broadcasting is cut off (step 4), and whether to broadcast in real time or to detect and broadcast the data stored in the data is determined (step 5). The broadcast stored in the server 31 is detected and transmitted (step 6).

If a real-time broadcast is performed, the stream transmitted from the local program provider 50 is received by the stream server 32 (step 7), and the broadcast using the stream server of the Internet set-top box is received and transmitted (step 8).

When the local commercial is terminated, broadcasts provided by the center are transmitted by connecting broadcasts received from the central broadcast station.

The present invention installs a set-top box, which is a broadcasting device using the Internet, in a transmission device of a regional cable broadcasting station, stops a predetermined time of a program simultaneously broadcasting nationwide among specific channels of a broadcasting program provider, and stores the broadcasting program for each region stored through the Internet. It is possible to send a local advertisement to the specific channel by the automatic transmission of the local advertising according to the characteristics of the region, and to select the nationwide in selecting a national advertising broadcast through the central broadcasting station In addition, it is possible to select and designate only some regions, thereby providing low-cost advertising to central and regional advertisers, maximizing advertisement through advertising through specific channels, and reducing product costs by reducing advertising costs. Lowering it will give you an edge over the competition.

Claims (3)

In the broadcasting system for receiving and broadcasting a broadcast from a central broadcasting station in a regional cable broadcasting station, The broadcasts transmitted from the central program provider 10 are received by the local program broadcasting station 20 through a satellite or cable line 15, and the received broadcasts are reset by the local broadcasting station 20 by the channel 22. The Internet set-top box 30, which is a broadcast transmission storage device using the Internet, is installed in the broadcasting head, and the other input terminal of the Internet set-top box 30 is connected to the server of the local program provider 50, and the local program. The provider 50 is installed so as to be connected to the computer of the local advertiser 60 through the Internet line 55, so that the broadcast received from the central broadcasting station is stopped and broadcasted by the local program provider. Broadcasting method between regional cable stations and program providers using the Internet. The method according to claim 1, The method of stopping a broadcast received from a central broadcasting station and providing a broadcast provided by a local program provider is performed in real time by a broadcast reproduced by a data server 51 of the local program provider 50 and a stream server 52. Broadcasting method between a regional cable broadcasting station and a program provider using the Internet, characterized in that the broadcast is received by the stream server 32 of the Internet set-top box (30). The method according to claim 1, In the method of stopping a broadcast received from a central broadcasting station and providing a broadcast provided by a local program provider, a broadcast transmitted from the data server 51 or the stream server 52 to the local program provider 50 may be transmitted through an Internet set-top box ( 30, received from the data server 31 and stored in the data server 31, and detected by the data server 31 at the specified time (broadcast time should be transmitted) and broadcast between the regional cable broadcasting stations and program providers using the Internet Broadcast way.

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