KR20080013679A - Opt-in marketing system and method thereof - Google Patents

Abstract

An option-in marketing system and a method thereof are provided to enable a user to determine progress of AD autonomously under responsibility of the user by enabling the user, who is a subject and an object of the AD at the same time, to check option included in the option-in AD basically and refer to presentation details of an advertiser. A database(130) stores advertiser information, AD intermediary information, neighbor information corresponding to an AD intermediary, and AD information. A web server(110) sends a message for requesting a neighbor terminal(300) to approve AD reception by a request of an AD intermediary terminal(400), and registers the neighbor terminal as a neighbor when the neighbor terminal accepts the AD reception. An AD service part(120) transmits the AD to the neighbor terminal corresponding to the AD intermediary by referring to the database when the AD intermediary terminal requests the AD. The AD service part includes an AD controller(121), an email sender(122), an SMS(Short Message Service) linker(123), a VMS(Voice Message Service) linker(125), and a payment part(124). The AD controller registers the AD received from an advertiser terminal(200), transmits the AD to the neighbor terminal corresponding to the AD intermediary, and collects an AD result.

Description

Opt-in marketing system and method

1 is a view showing an overview of the opt-in advertising marketing method according to an embodiment of the present invention.

2 is a block diagram of an opt-in advertising marketing system according to an embodiment of the present invention.

3A to 3C are flowcharts of an opt-in advertising marketing method according to an embodiment of the present invention.

Figure 4a is an illustration of a form that must be filled out when the ordering user who wants to request advertisements to register

Figure 4b is an illustration of a form that must be filled out when the advertising broker users who want to mediate advertising to sign up for membership

Figure 5a is an illustration of a member DB construction and management portion for managing the final recipient information of the advertisement when mediating the advertisement

Figure 5b is an illustration of the part of adding the individual around the ad mediator in the member DB construction and management

Fig. 6A is an illustration of a part for sending a mail of acceptance as an example for satisfying an opt-in condition.

Figure 6b is an illustration of the part that can confirm and manage the reception consent

Figure 7a is an illustration of the basic part of registering my ad in the order when the advertiser wants to request an advertisement

Figure 7b is an illustration of a portion for inputting a banner, SMS, E-mail in relation to the registration of my ad in the order when the advertiser wants to request an advertisement

Figure 7c is an illustration of the part to enter and confirm the mini-homepage, blog, questionnaire, expense part in relation to the registration of my ad in the order when the advertiser wants to request an advertisement

Figure 7d is an example of the details of the survey in the order when the advertiser wants to request an advertisement

FIG. 8A illustrates an example in which an advertisement broker responds to participate in an e-mail advertisement requested by an advertiser. FIG.

Figure 8b is an illustration of the part that the advertising broker bid to participate in the SMS advertisement requested by the advertiser

Figure 8c is an illustration of the part that the advertising mediator bids to participate in the personal home page or blog advertising requested by the advertiser

FIG. 8D illustrates an example in which an advertisement broker responds to participate in a survey requested by an advertiser.

8E illustrates an example in which an advertisement broker responds to participate in a VMS (voice message) advertisement requested by an advertiser.

Figure 9a is an illustration of the part that can check the E-money usage history for the order in relation to the advertisement progress requested by the advertiser

Figure 9b is an illustration of the portion of the advertiser requests for withdrawal of E-money in connection with the advertising costs

Figure 9c is an illustration of a portion where the advertiser can check the current status of the advertisement currently registered in relation to the order

Figure 9d is an illustration of a portion that can be confirmed by the advertiser the details of the advertisement so far registered in relation to the ordering advertisements

Figure 9e is an illustration of a portion where the advertising broker can check the E-money usage history in relation to the participation in advertising

Figure 9f is an illustration of a portion that allows the advertising broker to check and modify the remittance account information related to the advertising participation and the amount withdrawable

Figure 9g is an illustration of the part that the advertising broker requests for withdrawal of the E-money in connection with the advertising participation

Figure 9h is an illustration of the part that can check the current status of the advertisement mediator participates in the bid related to the advertising participation

Figure 9i is an illustration of a portion that can be confirmed the status of the ads advertised by the mediators so far participated in the advertising participation

Figure 10a is an example of the top of the advertising promotion marketing marketplace main configuration

Figure 10b is an example of the bottom of the advertising promotion marketing marketplace main configuration

The present invention relates to a method for operating an advertisement promotion marketplace for brokering or acting on an advertising marketing product, and in particular, a receiver consent on an individual member DB or a member DB network which is different from a normal marketplace, which means a brokerage of general goods or services. The present invention relates to an opt-in advertising marketing system and a method for performing an order, participation, and brokering of an opt-in advertising marketing product based on a computer and the Internet.

Conventionally, spam has been pointed out as a problem that is sent randomly without the user's consent until the process of advertising marketing is maintained by related laws and the like. For example, indiscriminate spam information that is not restricted by eligibility, such as email marketing, SMS, VMS, various sites, mini-hompy bulletin boards, etc., has not been opt-in, has been delivered regardless of consent. It was pointed out as a problem.

However, as the demand for various advertising marketing and promotion continues, the regulation on spam advertising is strengthened, and the method of advertising marketing, which should be bound by it, has become inevitable. For example, an advertising agency may send emails of its own or advertisers based on its own DB information, send emails to members who have received prior approval through membership registration, and other text messages ( How to send a message to members or neighbors who have received the consent, such as SMS), voice message (VMS), etc., can be directly registered as a regular member on a specific site, blog, cafe, mini homepage, or planet, and can post various articles. How to leave relevant information and posts on bulletin boards, and display banners, texts, search keywords, etc. in connection with affiliate marketing projects such as ilikeclick or linkprice, etc. It is a method of producing, packing, and sending a DM by a typical advertising agency.

The above-mentioned advertising marketing and promotion is basically a method that is mainly focused on 'businessmen' such as advertisers who want advertisements, advertising agencies that act on behalf of the advertisements, and site operators who actually execute the advertisements. As a result, there was always a concern about meeting the institutional constraints on the need to opt-in advertising and limiting the scope, cost, and advertising effect of participating participants.

 This prior art has the task of overcoming the strict legal and social constraints and limitations of the subject, scope, method and progress of most advertising marketing in accordance with the implementation of the overall opt-in policy. As a result, one-way advertisements without receiving consent are now difficult.

The technical problem to be solved by the present invention is to solve the conventional problems, the general individual, etc. as a subject to develop advertising marketing subjects and the subject of the advertising proceeds, and can be a regular member at any time, Information can be made into a database (DB), and the opt-in conditions can be checked by default, and the advertiser can decide whether to proceed with the advertisement at his own risk by referring to the proposal of the advertiser who wants to proceed with the advertisement. Opt-in advertising marketing system, in which individuals who become full members of the advertising promotion marketplace through the method of (introduction to word-of-mouth marketing, etc. directly) will deliver the advertising marketing information of the advertisers who participated in the surroundings in various and effective ways, and To provide a way.

Opt-in advertising marketing system according to the characteristics of the present invention for achieving this problem,

An opt-in advertisement marketing system that performs opt-in advertisement marketing in connection with an advertiser terminal, a neighboring terminal, and an advertisement broker terminal.

An advertiser, an advertisement broker, a database unit for storing information and advertisement information of neighbors corresponding to the advertisement broker;

A web server that registers as a neighbor corresponding to the advertisement broker when the message is sent and accepted to allow the advertisement terminal to receive the advertisement at the request of the advertisement broker terminal;

When the advertisement intermediary terminal requests an advertisement, the advertisement intermediary terminal includes an advertisement service unit configured to transmit the corresponding advertisement to a terminal corresponding to the intermediary stored in the database.

The database includes an advertiser DB for storing advertiser information; An advertisement broker DB for storing information of an advertisement broker performing an advertisement; Peripheral DB for storing the information of the neighbors who accepted the advertisement in response to the request of the advertising broker; An advertisement DB for storing advertisement information; An advertisement result DB for performing an advertisement and storing the result information; It includes a settlement DB that stores information about the settlement of costs between the advertiser and the advertising broker according to the advertisement result.

The advertising service unit,

An advertisement control unit configured to register an advertisement from the advertiser terminal, control an advertisement mediator terminal to transmit a corresponding advertisement to a terminal corresponding to the mediator stored in the database, and to collect an advertisement result; An e-mail transmitter for transmitting an e-mail regarding an advertisement or an advertisement agreement under the control of the controller; A short message interworking unit for transmitting a short message about an advertisement under the control of the advertisement control unit; A voice message transmitter for transmitting a voice message related to an advertisement under the control of the advertisement controller; And a payment unit that pays the cost from the advertiser terminal under the control of the advertisement controller.

Opt-in advertising marketing method according to the characteristics of the present invention for achieving this problem,

An opt-in advertisement marketing method for opt-in advertisement marketing in connection with an advertiser terminal, a neighboring terminal, and an advertisement broker terminal.

Registering to the database as a neighbor corresponding to the advertisement broker when the message is sent and accepted to allow the advertisement terminal to receive the advertisement at the request of the advertisement broker terminal;

Receiving an advertisement from the advertiser terminal and registering the advertisement in the database;

If the advertisement intermediary terminal requests an advertisement, transmitting the corresponding advertisement to a terminal that is the periphery corresponding to the intermediary stored in the database.

 DETAILED DESCRIPTION Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention. As those skilled in the art would realize, the described embodiments may be modified in various different ways, all without departing from the spirit or scope of the present invention. In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention. Like parts are designated by like reference numerals throughout the specification.

In addition, when a part is said to "include" a certain component, this means that it may further include other components, except to exclude other components unless otherwise stated.

Hereinafter, an individual, a company, an institution, or an organization that needs opt-in advertising marketing and promotion may be referred to as an advertiser or a merchant, and is collectively referred to as an 'advertiser'. In addition, individuals, companies, institutions, etc. who decide whether to participate in the advertising process based on the contents and conditions of the advertising marketing and promotion requested or proposed by the advertiser, and participate in the actual advertising marketing and promotion on behalf of the advertiser An organization is referred to as an advertising broker or an advertising broker. In addition, all proposals made by advertisers are collectively referred to as 'ad marketing and promotion', including advertising needs, marketing needs, promotional needs, market research and survey needs, and public purpose announcements and guidance. do. In addition, when an advertiser and an advertisement broker become a member by becoming a member, the advertiser is referred to as an 'advertiser active member' and 'advertiser intermediate member'. In the prior art, there are cases where a business operator proceeds with a business based on his or her own site on the Internet as a business operator, and there exists a business that enables sending by email or SMS. However, in the embodiment of the present invention, the social policy and institutional requirements of "opt-in" are reflected, and a large number of "individuals," etc. are sufficiently self-advertising and marketing based on their own human network. -Advertise marketing and promotion through mail, SMS, VMS, bulletin boards of various sites, blogs, cafes, mini homepages, planets, and message delivery for various advertising marketing and promotions. This course focuses on how to operate the advertising promotion marketplace, which enables the distribution of revenue among advertising brokers. Therefore, advertisers propose or request advertisements, marketing, and promotions, called 'advertising orders', and ad mediators want to conduct advertisements on behalf of advertisers by identifying the ordered advertisements, marketing, and promotions. Members of the advertising broker's member DB are those who are members of the advertising broker's regular members who are related to blood, delay, school, or other social activities, or companies, organizations, or organizations. do. People around you can be objects such as individuals, companies, organizations, organizations, etc., which can carry out this opt-in advertising marketing and promotion.

1 is a view showing an overview of the opt-in advertising marketing method according to an embodiment of the present invention, Figure 2 is a block diagram of an opt-in advertising marketing system according to an embodiment of the present invention.

Referring to FIG. 1 or FIG. 2, the opt-in advertisement marketing system according to an embodiment of the present invention performs opt-in advertisement marketing in connection with an advertiser terminal 200, a neighboring terminal 300, and an advertisement intermediary terminal 400. An opt-in advertisement marketing system 100, which includes a database 130, a relay web server 110, and an advertisement service unit 120.

The database 130 stores advertisers, advertisement mediators, neighboring information corresponding to the advertisement mediators, and advertisement information. The relay web server 110 registers as a neighbor corresponding to the advertisement broker when the message is sent and accepted to allow the advertisement terminal to receive the advertisement according to the request of the advertisement broker terminal. When the advertisement intermediary terminal requests an advertisement, the advertisement service unit 120 transmits the corresponding advertisement to a terminal that is a neighbor corresponding to the intermediary stored in the database.

The database includes an advertiser DB (131) for storing advertiser information; An advertisement broker DB 132 which stores information of an advertisement broker which is advertising; A neighboring DB 133 storing information of a neighbor who has accepted the advertisement according to a request of an advertisement broker; An advertisement DB 134 for storing advertisement information; An advertisement result DB 135 for performing an advertisement and storing the result information; It includes a settlement DB (136) for storing information about the cost settlement between the advertiser and the advertising broker according to the advertisement result.

The advertising service unit 110,

When the advertisement is registered from the advertiser terminal and the advertisement intermediary terminal requests the advertisement, the advertisement control unit 121 controls to transmit the advertisement to the terminal corresponding to the mediator stored in the database and collects the advertisement result. An email transmitter 122 for transmitting an email regarding an advertisement or an advertisement agreement under the control of the advertisement controller; A short message interlocking unit 123 for transmitting a short message about an advertisement under the control of the advertisement control unit; A voice message transmitter 124 for transmitting a voice message related to an advertisement under the control of the advertisement controller; And a payment unit 125 that pays the cost from the advertiser terminal under the control of the advertisement controller.

Referring to the operation of the opt-in advertising marketing system according to an embodiment of the present invention having such a configuration as follows.

3A is a diagram illustrating a method of receiving a reception agreement for a neighbor in an opt-in advertisement marketing method according to an embodiment of the present invention.

Referring to FIG. 3A, the advertisement broker accesses the relay web server 110 using his terminal 400 to sign up for membership (S310) and logs in (S311).

Thereafter, the web page provided by the relay web server 110 registers the information of the neighbors, and the relay web server 110 stores the registered neighbor information in the neighboring DB 133 (S312).

Then, the e-mail transmitting unit 122 transmits an e-mail with the recommender information to agree to receive the advertisement to the e-mail address in the registered DB (133) (S313).

Subsequently, when confirmation of the reception agreement is received (S314), the relay web server 110 considers the registered information of the neighbors as the opt-in member secured in the neighboring DB 133 and confirms and stores (S315). On the other hand, the neighbor without confirmation of the reception is deleted or separately managed from the neighbor DB (133).

Thereafter, the procedure for registering an advertisement is as follows.

3b is a view showing an advertisement registration method in the opt-in advertising marketing method according to an embodiment of the present invention.

First, the advertiser connects to the relay web server 110 using his terminal 200 and registers (S320) and logs in (S321).

Then, advertisement registration is selected, a category is selected (S322), and an advertisement method and content are selected (S323).

Then, the payment unit 124 receives a predetermined amount from the advertiser terminal 200 (S324), and when the payment is completed, the advertising control unit 121 advertises the corresponding advertisement along with payment information and information about the advertiser DB. In operation 325, the control unit 134 stores the stored information at S134.

After the advertisement registration is completed, the process of bidding the advertisement will be described.

Figure 3c is a view showing the advertisement bidding method in the opt-in advertising marketing method according to an embodiment of the present invention.

Referring to FIG. 3C, after the advertisement broker connects to the relay web server 110 using its terminal 400, the advertisement controller 121 searches for an advertisement of the advertiser provided by the advertisement controller 121 (S330).

Next, if the user selects to bid on a favorite advertisement after viewing the details of the searched advertisement (S331), the advertisement controller 121 shows the information of the neighbors listed as the neighbors of the connected advertisement intermediaries (S332). In step S333, the advertisement is selected by the advertisement broker, or the advertisement contents are transmitted to the terminal 300 around all of them (S334). At this time, an arbitrary name or an e-mail address indicating an advertisement broker, an advertiser, or an opt-in advertisement marketing system according to an embodiment of the present invention is transmitted as the originating information.

In the future, the advertisement result information such as whether the advertisement is received and read, and the advertisement is viewed and purchased may be collected and referred to the cost distribution (S335).

Through this process, it is possible to increase the advertisement reception rate. Referring to the web page screens used in this process, an example of each process will be described as follows.

end. Membership Division

Referring to FIG. 4A or 4B, there are two main targets that can be registered as a full member of the opt-in advertising promotion marketplace. One is an individual, a company, an organization, or an organization that needs advertising marketing and promotion, and the advertiser is an advertiser. The other is to mediate by judging autonomous marketing and promotion. As an individual, company, organization, and organization that targets people around them, it is an advertising agent who is the main agent of advertising participation.

Regarding how to register as a full member, advertisers, managers, businesses, and site information, such as advertisers, describe their status and business description.In the case of advertising brokers, basic information, managers, sites, and deposit accounts Information can be entered.

Participation as a full member can sometimes be an advertiser's position and sometimes as an ad broker's position, so you can join both without being restricted by the active member sector. You can also use services.

If you become an active member as an advertiser, you are entitled to place an order using the basic form to place an order. In addition, the advertising fee must be settled, the final result of the advertising process must be confirmed, and the settlement procedures and methods set forth in this advertisement promotion marketplace must be followed.

If you join a regular member as an advertising broker, you can build and manage your own member DB, and you can participate in advertising for the advertiser's order. You can check the progress of the advertisement, you can check the settlement data at a certain point when the advertisement progress is completed, and can receive the advertising progress fee.

I. DB construction and management area around the regular members of the advertising broker

Referring to FIG. 5A or FIG. 5B, an active member of an advertisement broker may build a DB 133 that is his or her own periphery. The contents of the neighboring DB (133), such as personal information such as name, address (region), gender, age, affiliation, e-mail, phone number, mobile phone number, blog, cafe, mini homepage, etc. You can enter address, bulletin board information, etc. You can add, modify, or delete as many as you like. In addition, on the advertising broker DB (132) of the regular members of the advertising broker, it is possible to check the performance of the existing advertising marketing and promotion, etc., so that it is possible to effectively manage its own members, participate in the advertisement, and increase the advertising effect. The advertisement broker database 132 may be selectively participated through some options set as conditions for advertisement participation when the advertiser is placed by the regular advertisers later, or may automatically proceed to meet the advertisement order conditions. For example, if an advertisement is ordered with a questionnaire or advertisement marketing and promotion for a male 20-year-old office worker in Gyeonggi-do, the active member of the advertisement broker will apply in advance without any special post-application or screening. Ad participation can be done only with the ad promotion marketplace. Advertising marketing and promotion can be carried out automatically targeting only the neighbors of individual advertisement brokers who meet the relevant conditions. In addition, the regular members of the advertising broker can be managed to participate in each advertisement order selectively by granting or rejecting the information for each neighboring data.

In the member list on the DB 133, which is the peripheral member created by the active member of the advertisement mediator, there is a case where the member list on the DB 133, which is the neighbor of the other regular member, is already duplicated. In such a case, duplication may be allowed without restriction, but advertisements are delivered in the order of priority in advertisement participation so that individual neighbors do not receive duplicate advertisement marketing and promotion in advertisement progress.

All. Acquisition of receiving permission for neighbors in member DB

Referring to Figure 4a or 4b, when registering the neighbors on the DB 133, the neighbors of the advertising mediator active member, each receiving consent is secured and reflected on the DB (133), each member of the advertising mediator regular member DB Advertisement Marketplace confirms opting-in conditions by e-mail, SMS, VMS, telephone, mail, posting and notification, interview or direct delivery, and completion of acts as requested It is necessary to secure the reception.

As the marketing and promotion of the advertisement promotion marketplace is subject to "opt-in", there is a natural need to satisfy the opt-in. Prior consent should be obtained for the various contents and methods. To this end, in the process of constructing the DB 133, which is its own neighborhood, after the advertisement broker joins as a regular member, various methods for each new or existing neighbors on each neighbor DB 133 (e.g., E-mail) , SMS, VMS, telephone, postal mail, posting and notification, interview or direct delivery, and completion of acts in accordance with the requested method).

la. Ad Ordering Division of Advertiser Full Member

Referring to Figures 7a, 7b, 7c, 7d, describe the content and method of advertising marketing and promotion, set a fee for the order for the advertisement, and selectively approve the advertising broker who wishes to participate in the advertisement. It may be. It is possible to freely set the target, method, and timing of the advertising order of the regular advertisers, and the system automatically selects the eligibility requirements of the advertising marketing target to secure the advertising marketing channel. You can proceed. Advertisers' regular orders are directly related to the participation of the ad mediators, so the contents and proposals must be clear. Ad mediators also need to check the contents of the orders since they inform their neighbors through their member DB. In addition, advertisers are required to pay a fee as agreed to the procedures and methods set forth in this advertisement marketplace for advertisement orders, and they can check the report on the progress of the advertisement and its results at any time. Regarding the contents of the advertisement order, the method of advertisement marketing and promotion may be the above-mentioned e-mail, SMS, VMS, various bulletin boards, request for action and confirmation thereof, and other online / offline marketing processes. .

hemp. Ad Participation Division of Regular Member of Ad Mediator

Referring to FIGS. 8A, 8B, 8C, 8D, and 8E, an active member of an advertisement broker may search or view the entire contents of an advertisement order of various advertisers or by the condition, and may select the option according to a preselected option. You can also gather the right advertisements for convenient viewing. Ad participation may be freely determined according to the actual contents of advertisement marketing and promotion and the terms of fees. If you want to participate in the advertisement, you can apply for participation in the order placed, thereby allowing the automatic advertisement participation to be approved by the advertisement promotion marketplace or selectively approved by the advertiser. In advertising participation, the regular member of the mediator should check the contents and conditions of the advertiser's order. According to the conditions set by the advertiser's active member, the member list in the DB (133), which is the neighbor of the mediator's active member, is sometimes used for the whole or only part Advertising marketing and promotion are actually carried out as the target of advertising participation. As with advertising orders, advertising marketing and promotion methods are already available as requested and suggested by advertisers, including e-mail, SMS, VMS, blogs, cafes, mini homepages, and various bulletin boards, and other online and offline marketing. Should be performed.

bar. Check and settle the progress of advertising marketing and promotion

9A to 9I, advertising marketing and promotion may be based on a fee and a 'click', 'view' or 'post' according to the purpose and method, and 'subscription' or 'purchase', 'Responsive behavior requested by the site by accessing a specific site', offline behavior may be the target, and in the case of various markets and surveys, the degree of participation and feedback of the survey results, and details It could be This advertisement promotion marketplace allows the system to check the requested behavior or feedback result value according to the advertiser's advertisement order, and for this purpose, a report reflecting each request details is presented. In addition, the regular members of the advertiser and the mediator can check the results of the advertising marketing and the promotion carried out through the action of advertisement ordering and advertisement participation, respectively. Advertisers should pay for any costs after they place an order, based on their suggestions or requests. In regard to the advertising marketing and promotion ordered, this advertisement promotion marketplace receives the application for advertisement participation from the advertisement broker and processes the advertisement participation in order according to the priority. If the advertiser's request is satisfied, the order will be terminated and the result will be checked and settled. The settlement shall be made by distributing the remaining amount excluding the fees using the Advertising Promotion Marketplace from the total payment amount of the Advertiser's active member's order for the active member of each Advertiser according to the procedures and methods set forth by each Advertiser.

Figure 10a is an example of the top of the advertising promotion marketing marketplace main configuration, Figure 10b is an illustration of the bottom of the advertising promotion marketing marketplace main configuration and this configuration can be variously modified. You can also add multiple search and other features.

As described above, in the embodiment of the present invention, more efficient advertising marketing and promotion are performed through meeting social institution opt-in conditions, fulfilling advertisement objectives, and reducing costs for opt-in advertising marketing and promotion. . In order to solve the limitations of the institutional constraints and progress method, and inadequate performance in the process of existing advertising marketing and promotion, the present invention is intended to establish an 'advertiser and ad mediator's membership', ' It can be configured in whole or in part by the contents and methods of 'database construction and management' around 'Ad mediator', 'obtaining reception for neighbors', 'ordering', 'advertising participation', 'confirmation and settlement of progress results'. have.

Within the scope of the basic construction and method of the present invention, many other modifications will be possible to a person having ordinary skill in the art.

According to the present invention configured as described above, the following effects can be expected.

First, it is possible to promote opt-in such as legitimate advertising marketing. As a full member of the mediator who is the mediator of advertisements, the opt-in advertisement is proceeded by applying for advertising participation on the premise of self-responsibility and secured consent to the advertiser's advertisement contents to the neighbors. You can proceed without advertising.

Second, in the case of individuals, they were the object of consumption of goods and services and the object of advertising marketing, but now they can participate as an intermediary of advertising marketing as well as consumption and production. Is given. Therefore, the contents of the advertisement order proposed by the advertiser are checked, and the advertiser must also determine the contents, methods, conditions, etc. in the advertisement order.

Third, the effects of advertising marketing and promotion are increasing. Advertising marketing and promotion generally determine performance by effectively communicating the advertiser's brand, product, service, and other details. And it is hoped that the information will be delivered through word-of-mouth marketing or word-of-mouth marketing. It is expected that the introductions and promotions from the people you know about your neighbors will be more interested. This advertising promotion marketplace is basically a marketplace developed based on such market demand.

Fourth, the utilization area is wide. Not only for commercial use, but also for individuals, organizations, organizations, regions and public purposes, you can use this advertising promotion marketplace very easily and simply at low cost. It can be virtually difficult to have a separate database, channel, and method every time you publish information. It may be more difficult to convey information to the subjects on a conditional basis, such as gender, region, and age. In this advertisement promotion marketplace, all advertising marketing and promotion can be selectively carried out by hierarchy through the member DB, and can be freely informed at any time.

Fifth, securing information channels in the information age will continue to be necessary in all sectors. In relation to the fourth term, companies, institutions, and organizations can secure stable channels such as advertising marketing and public relations at all times, and can actively use this advertisement promotion marketplace in connection with the application. Any publicity can effectively execute expenses and budgets, enable expected and scaled expenditures, and enable anyone to actively utilize the results of nationwide networked member DB networks at low cost. For example, Samsung could conduct permission marketing or CRM (customer relationship management) targeting its opted-in customers. However, when a new product is released, it is necessary to advertise not only its existing customers but also general consumers. In this case, the advertising marketing marketplace and the company's customer relationship management marketing system can be linked effectively to ad marketing. It can be linked in any way you want, whether it's the way you have an application or a systemic link.

Claims (7)

An opt-in advertisement marketing system that performs opt-in advertisement marketing in connection with an advertiser terminal, a neighboring terminal, and an advertisement broker terminal. An advertiser, an advertisement broker, a database unit for storing information and advertisement information of neighbors corresponding to the advertisement broker; A web server that registers as a neighbor corresponding to the advertisement broker when the message is sent and accepted to allow the advertisement terminal to receive the advertisement at the request of the advertisement broker terminal; And an advertisement service unit for transmitting the advertisement to a terminal that is adjacent to the broker stored in the database when the advertisement broker terminal requests an advertisement. The method of claim 1, The database, Advertiser DB for storing the information of the advertiser; An advertisement broker DB for storing information of an advertisement broker performing an advertisement; Peripheral DB for storing the information of the neighbors who accepted the advertisement in response to the request of the advertising broker; An advertisement DB for storing advertisement information; An advertisement result DB for performing an advertisement and storing the result information; Opt-in advertising marketing system that includes a settlement DB for storing information about the cost settlement between the advertiser and the advertising broker according to the advertising results. The method of claim 1 or 2, wherein: The advertising service unit, An advertisement control unit configured to register an advertisement from the advertiser terminal, control an advertisement mediator terminal to transmit the advertisement to a terminal corresponding to the mediator stored in the database, and to collect an advertisement result; An e-mail transmitter for transmitting an e-mail regarding an advertisement or an advertisement agreement under the control of the advertisement controller; A short message interworking unit for transmitting a short message about an advertisement under the control of the advertisement control unit; A voice message transmitter for transmitting a voice message related to an advertisement under the control of the advertisement controller; Opt-in advertising marketing system including a payment unit for paying the cost from the advertiser terminal under the control of the advertising control unit. According to claim 1, wherein the advertising service unit E-mail, SMS, VMS, blogs, cafes, mini-homepage, posted on the planet, etc., at the request of the site when requesting advertisement and confirmation, banner posting at least one of Opt-in advertising marketing system, characterized in that advertising in a way. An opt-in advertisement marketing method for opt-in advertisement marketing in connection with an advertiser terminal, a neighboring terminal, and an advertisement broker terminal. Registering to the database as a neighbor corresponding to the advertisement broker when the message is sent and accepted to allow the advertisement terminal to receive the advertisement at the request of the advertisement broker terminal; Receiving an advertisement from the advertiser terminal and registering the advertisement in the database; And when the advertisement intermediary terminal requests an advertisement, transmitting the corresponding advertisement to a terminal corresponding to the intermediary stored in the database.  The method of claim 5, wherein the step of transmitting an advertisement includes posting an e-mail, an SMS, a VMS, a blog, a cafe, a mini homepage, a planet, and the like, and accessing a site requested at the time of placing an advertisement. Opt-in advertising marketing method characterized in that the advertising proceeds in one way. The method of claim 5, In the step of transmitting the advertisement, the neighboring terminal is a terminal that allows the advertisement receiving, Opt-in advertising marketing method characterized in that for transmitting at least one neighboring terminal.

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