KR20070110813A - Method for advertisement revenue sharing in media with copied contents - Google Patents

Method for advertisement revenue sharing in media with copied contents Download PDF

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KR20070110813A
KR20070110813A KR1020070099536A KR20070099536A KR20070110813A KR 20070110813 A KR20070110813 A KR 20070110813A KR 1020070099536 A KR1020070099536 A KR 1020070099536A KR 20070099536 A KR20070099536 A KR 20070099536A KR 20070110813 A KR20070110813 A KR 20070110813A
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content
contents
advertising
work
revenue
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KR1020070099536A
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Korean (ko)
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장중혁
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(주)코인미디어 랩
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0226—Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0276—Advertisement creation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

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  • Development Economics (AREA)
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Abstract

A method for dividing gains obtained from AD(ADvertisement) in media including copied contents is provided to promote distribution of the contents and maximize the AD gains with proper rewards provided to concerned parties by dividing the AD gains to a copyrighter of the contents, a distributor distributing the contents, and an operator generating a webpage finally performing the AD. A fingerprint for enabling the copyrighter or a contents distributor to determining copy of the contents, and copyright registering whether the contents are the original contents or second writing using the original contents are registered. A bulletin is registered simultaneously to display contents of which the copy is detected and AD media at a predetermined position. If the contents of which the copy is detected are the writing of the copyrighter, the AD gains generated from the AD media displayed simultaneously with the contents are divided to the copyrighter and the operator of the AD media displaying the AD. If the contents of which the copy is detected are the writing modified by using the contents of the copyrighter, the AD gains are divided to the copyrighter, the operator, and modifiers modifying the contents of the copyrighter.

Description

복제콘텐츠를 포함한 매체 내 광고 수익 분배 방법{Method for Advertisement revenue sharing in media with copied contents }Method for Advertisement revenue sharing in media with copied contents}

도1은 복제콘텐츠를 포함한 매체 내 광고 수익 분배 방법의 한 실시 예에 따른 플로우차트1 is a flowchart according to an embodiment of a method for distributing advertisement revenue in a medium including duplicate contents.

기존의 인터넷 사이트에 광고 배너를 삽입하는 주체는, 해당 웹사이트를 운영하는 운영자였고, 웹사이트 운영자는 자신이 운영하는 웹사이트의 방문자가 광고에 노출되거나, 배너를 클릭하게 함으로써 광고 수익을 올릴 수 있었다.Placing an advertising banner on an existing Internet site was the operator who operated the website, and the website operator could generate advertising revenue by having visitors to his or her website be exposed or clicked on the banner. there was.

이러한 방법은 실제로 인터넷 포탈들이 사용자가 콘텐츠를 만들어 내는 블로그나 카페, 지식 검색 등의 콘텐츠로 인해 생겨나는 페이지뷰를 이용하여 광고 수익을 올리게 하는 중요한 수단으로 자리를 잡아가고 있다. This method is actually becoming an important means for internet portals to generate advertising revenue by using page views generated by content such as blogs, cafes, and knowledge search that produce content.

그러나, 이러한 방식은 개인 사용자들이 다른 저작권자의 콘텐츠를 무단으로 복제하여 만든 웹페이지에 대해서도, 인터넷 포탈업체나 해당 웹페이지 계정의 소유자가 광고 중개 업자와의 계약을 통해 광고 수익을 올릴 수 있었다.However, this approach has enabled Internet portal companies or owners of their web page accounts to generate advertising revenue, even for web pages created by individual users without unauthorized copying of the content of other copyright holders.

반대로, 사후 추적 등의 방법으로 콘텐츠의 원저작자에게 광고 수익을 돌려주는 것도 가능하나, 그렇게 될 경우 콘텐츠를 배포하여 광고 수익이 발생한 웹페이지가 만들어지도록 기여한 콘텐츠 배포자나 최종적으로 광고 수익이 발생한 웹페이지를 생성한 해당 웹페이지 운영자는 기여가 있음에도 광고 수익에 전혀 참여하지 못하는 문제를 안고 있어, 활발한 콘텐츠 유통과 웹페이지 생성의 동기를 저하시키는 문제를 안고 있다.Conversely, it is possible to return advertising revenue to the original author of the content through post-tracking or the like, but if so, the content distributor who contributed to the distribution of the content to create a webpage with the advertising revenue or the webpage with the final advertising revenue The created web page operator has a problem of not being able to participate in the advertising revenue at all despite the contribution, thereby degrading the motivation for active content distribution and web page creation.

본 발명이 이루고자 하는 기술적 과제는, 인터넷에서 유통되는 콘텐츠가 특정 저작권자의 저작물인 경우, 콘텐츠의 원 저작권자와 해당 콘텐츠를 배포하는데 기여한 배포자와 최종적으로 광고가 집행된 웹페이지를 생성한 운영자가 광고 수익을 분배할 수 있도록 하는 방법을 제공하여, 광고 수익을 목적으로 하는 인터넷 콘텐츠에 대해 광고 수익 발생에 기여한 당사자들에 대한 적절한 보상을 통해 유통이 더욱 활발해짐과 동시에 광고 수익이 극대화될 수 있도록 하는 방법을 제공하는 것을 목적으로 한다.The technical problem to be solved by the present invention is that if the content distributed on the Internet is the work of a specific copyright holder, the original copyright holder of the content, the distributor who contributed to the distribution of the content, and the operator who finally generated the web page on which the advertisement was executed are advertising revenue. By providing a way to distribute advertising, to ensure that distribution is more active and the advertising revenue is maximized through appropriate compensation for the parties who contributed to the advertising revenue for the internet contents for the purpose of advertising revenue. The purpose is to provide.

본 발명은, 원 저작권자나 이를 변형하여 배포하는 콘텐츠 배포자가 콘텐츠 또는 콘텐츠의 복제 여부를 판정할 수 있는 핑거프린트와 게시되는 콘텐츠가 원본 인지 원저작물을 이용한 2차 저작물인지를 등록하는 저작권 등록 단계와,The present invention provides a copyright registration step of registering a fingerprint in which an original copyright holder or a content distributor distributing the content can determine whether the content or the content is copied, and whether the published content is an original or a secondary work using an original work, and ,

복제 탐지 대상 콘텐츠를 광고 매체를 동시에 노출하는 특정 위치에 게시하기 위해 게시물의 저작권 등록 여부를 확인하는 단계와, Verifying that the post has been copyrighted in order to post the copy-detected content to a specific location that simultaneously exposes the advertising media;

광고 매체를 동시에 노출하도록 배치된 복제 탐지 대상 콘텐츠가 원저작자의 저작물을 게시한 것인 경우는 콘텐츠와 동시에 노출되는 광고 매체에서 발생한 광고 수익을 원저작자와 광고가 게재되는 매체의 운영자가 미리 정한 비율에 따라 분배하고, 원저작자의 콘텐츠를 이용한 변형자들이 기여한 저작물을 게시한 것인 경우는 콘텐츠와 동시에 노출되는 광고 매체에서 발생한 광고 수익을 원저작자와 원저작자의 콘텐츠를 이용한 변형에 참여한 변형자들과 광고가 게재되는 매체의 운영자가 미리 정한 비율에 따라 분배하는 광고 수익 분배 단계를 포함하는 것을 특징으로 하는,If the duplication-detected content placed to expose the advertising medium simultaneously publishes the work of the original author, the advertising revenue generated from the advertising medium simultaneously exposed to the content is determined according to the ratio predetermined by the original author and the operator of the medium in which the advertising is displayed. In the case of distribution of the work and contributions made by the modifiers using the original author's content, the advertising revenue generated from the advertising media exposed simultaneously with the content is displayed. Characterized in that the advertising revenue distribution step of distributing according to a predetermined ratio of the operator of the medium,

복제 콘텐츠와 함께 노출되는 광고매체의 광고 수익 분배 방법How to distribute advertising revenue for advertising media exposed with duplicate content

상기 저작권 등록 단계는, The copyright registration step,

새로 등록하려는 저작물이 데이터베이스에 기 등록된 저작물 중 동일한 것이 있는가를 검사한 후에, 일정 기준 이상 부분적으로 동일한 저작물이 하나 이상 있을 경우에는 각각의 부분적으로 동일한 저작물과 복제 관계에 있는 것으로 판정하고, 이를 저작권 데이터베이스에 기록하는 것을 특징으로 하는 After checking whether the new work to be registered is the same among the previously registered works in the database, if there is at least one work that is partially identical to or above a certain standard, it is determined that it is in a replication relationship with each partially identical work, and the copyright database Characterized in that recorded on

저작권 등록 단계로서,As a copyright registration step,

여기서 사용되는 저작물 간의 비교 방법으로는, 사람에 의한 확인 방법과 파 일의 헤더나 해쉬값을 비교하는 파일 속성 비교 방법과, 오디오 파워 분포나 영상의 스틸 프레임 이미지의 Texture 벡터, 텍스트의 경우 문장 단위 해쉬 값 등의 콘텐츠 내용 속성 요소를 이용한 비교 방법 등을 이용할 수 있다.The comparison method between the assets used here includes a human verification method, a file property comparison method for comparing a file header or hash value, an audio power distribution, a texture vector of a still frame image of an image, and a sentence unit for text. A comparison method using content content attribute elements such as hash values may be used.

상기 광고 수익 분배 단계는,The advertising revenue distribution step,

변형이나 복제의 종류나 형태에 따라, 기여도를 다르게 평가하여 수익 분배 비율을 달리하는 것을 특징으로 하는,According to the type or form of deformation or reproduction, the contribution ratio is evaluated differently, and the profit sharing ratio is different.

광고 수익 분배 단계로서,As an advertising revenue share,

변형 중에는 번역이나 더빙과 같은 고급 변형에 의한 기여도를 높게 평가하고, 단순 편집은 기여도를 낮게 평가하는 것과 같은 방식으로, 기여하는 방식에 따라 수익 분배 비율을 달리할 수 있다.During the transformation, the contribution of advanced transformations such as translation or dubbing is highly valued, and simple editing is the same as that of low contribution.

상기 광고 수익 분배 단계는,The advertising revenue distribution step,

변형이나 복제한 콘텐츠와 동반 노출되는 광고와 이를 다시 복제하여 만들어진 매체의 광고가, 동일 원본 사용 콘텐츠와 동반 노출된 광고 전체에 대하여, 페이지뷰나 클릭 수와 같은 성과 비중이 클수록, 기여도를 가중하는 방식으로 기여도를 다르게 평가하여 수익 분배 비율을 달리하는 것을 특징으로 하는,Ads that are accompanied by modified or duplicated content and media created by re-copying the same content, the greater the share of performance, such as pageviews or clicks, is the more weighting of the contributions to the entire ad exposed with the same original content. By differently evaluating the contribution to the revenue distribution ratio, characterized in that

광고 수익 분배 단계로서,As an advertising revenue share,

동일 원본을 사용하여 변형되거나 복제된 콘텐츠와 동반 노출된 광고 중, 특정 변형본 또는 복제본의 광고 분배 기여도를 광고 수익 분배에 반영함으로써, 콘 텐츠를 광고 효과가 높은 형태로 광고 효과가 높은 위치에 노출하려는 중간 기여자들에게 동기를 부여할 수 있다.The content is displayed in the form of high advertising effect by reflecting the distribution of advertisement distribution of specific variation or duplicate in the advertisement revenue distribution among contents exposed or modified with the same original. You can motivate intermediary contributors.

본 발명을 실시하면, 인터넷상에서 사용자들의 활동에 큰 제약이나 법률적 위험을 가하지 않으면서도, 저작권자들이 저작권에 대한 적절한 보상을 받을 수 있는 방법을 제공할 수 있고, 저작권자들은 사용자에게 자신의 저작물을 더 많이 활용하도록 권장할 수 있게 되어, 인터넷 기반의 지식, 정보 활동이 더 활발해 지고, 더 좋은 지식의 탄생을 위한 환경을 제공할 수 있게 되며, 인터넷 매체 운영자는 타인의 저작물을 담고 있는 페이지 내에서 발생한 광고 수익의 일부를 얻을 수 있으므로 더 적극적으로 정보가 필요한 위치에 더 적합한 형태로 정보를 유통하는 노력을 하게 되며, 이는 결과적으로 인터넷상의 콘텐츠를 더욱 풍부하게 할 뿐 아니라, 그 콘텐츠들의 가치 실현을 극대화하게 된다.By practicing the present invention, it is possible to provide a way for copyright holders to receive appropriate compensation for copyrights without placing significant limitations or legal risks on their activities on the Internet, and copyright owners can add their own works to users. It can be encouraged to make a lot of use, which will make the internet-based knowledge and information activities more active and provide an environment for the birth of better knowledge. As part of the advertising revenue can be earned, efforts are made to distribute the information in a form that is better suited to where the information is needed, which in turn not only enriches the content on the Internet, but also maximizes its value. Done.

Claims (4)

원 저작권자나 이를 변형하여 배포하는 콘텐츠 배포자가 콘텐츠 또는 콘텐츠의 복제 여부를 판정할 수 있는 핑거프린트와 게시되는 콘텐츠가 원본인지 원저작물을 이용한 2차 저작물인지를 등록하는 저작권 등록 단계와,A copyright registration step of registering a fingerprint to determine whether the original copyright holder or a content distributor distributing the content is a duplicate of the content or content, and whether the published content is an original or a secondary work using an original work; 복제 탐지 대상 콘텐츠를 광고 매체를 동시에 노출하는 특정 위치에 게시하기 위해 게시물의 저작권 등록 여부를 확인하는 단계와, Verifying that the post has been copyrighted in order to post the copy-detected content to a specific location that simultaneously exposes the advertising media; 광고 매체를 동시에 노출하도록 배치된 복제 탐지 대상 콘텐츠가 원저작자의 저작물을 게시한 것인 경우는 콘텐츠와 동시에 노출되는 광고 매체에서 발생한 광고 수익을 원저작자와 광고가 게재되는 매체의 운영자가 미리 정한 비율에 따라 분배하고, 원저작자의 콘텐츠를 이용한 변형자들이 기여한 저작물을 게시한 것인 경우는 콘텐츠와 동시에 노출되는 광고 매체에서 발생한 광고 수익을 원저작자와 원저작자의 콘텐츠를 이용한 변형에 참여한 변형자들과 광고가 게재되는 매체의 운영자가 미리 정한 비율에 따라 분배하는 광고 수익 분배 단계를 포함하는 것을 특징으로 하는,If the duplication-detected content placed to expose the advertising medium simultaneously publishes the work of the original author, the advertising revenue generated from the advertising medium simultaneously exposed to the content is determined according to the ratio predetermined by the original author and the operator of the medium in which the advertising is displayed. In the case of distribution of the work and contributions made by the modifiers using the original author's content, the advertising revenue generated from the advertising media exposed simultaneously with the content is displayed. Characterized in that the advertising revenue distribution step of distributing according to a predetermined ratio of the operator of the medium, 복제 콘텐츠와 함께 노출되는 광고매체의 광고 수익 분배 방법How to distribute advertising revenue for advertising media exposed with duplicate content 제 1항의 저작권 등록 단계는, The copyright registration step of claim 1, 새로 등록하려는 저작물이 데이터베이스에 기 등록된 저작물 중 동일한 것이 있는가를 검사한 후에, 일정 기준 이상 부분적으로 동일한 저작물이 하나 이상 있을 경우에는, 각각의 부분적으로 동일한 저작물과 복제 관계에 있는 것으로 판정하고, 복제 여부를 저작권 데이터베이스에 기록하는 것을 특징으로 하는 After inspecting whether a new work to be registered is identical to a previously registered work in the database, and if there is more than one work that is partially identical to or above a certain standard, it is determined that the work to be copied is duplicated with each partially identical work, Characterized in that recorded in the copyright database 저작권 등록 단계Copyright Registration Steps 제 1항의 광고 수익 분배 단계는,The revenue sharing step of claim 1, 변형이나 복제의 종류나 형태에 따라, 기여도를 다르게 평가하여 수익 분배 비율을 달리하는 것을 특징으로 하는,According to the type or form of deformation or reproduction, the contribution ratio is evaluated differently, and the profit sharing ratio is different. 광고 수익 분배 단계Ad revenue share stage 제 1항의 광고 수익 분배 단계는,The revenue sharing step of claim 1, 변형이나 복제한 콘텐츠와 동반 노출되는 광고와 이를 다시 복제하여 만들어진 매체의 광고가, 동일 원본 사용 콘텐츠와 동반 노출된 광고 전체에 대하여, 페이지뷰나 클릭 수와 같은 성과 비중이 클수록, 기여도를 가중하는 방식으로 기여도를 다르게 평가하여 수익 분배 비율을 달리하는 것을 특징으로 하는,Ads that are accompanied by modified or duplicated content and media created by re-copying the same content, the greater the share of performance, such as pageviews or clicks, is the more weighting of the contributions to the entire ad exposed with the same original content. By differently evaluating the contribution to the revenue distribution ratio, characterized in that 광고 수익 분배 단계Ad revenue share stage
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Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2010104285A2 (en) * 2009-03-11 2010-09-16 Park Sang-Ho Method for managing content containing a combination of personal intellectual property and advertisements using a public license, and apparatus for same
KR101012162B1 (en) * 2008-04-22 2011-02-07 강장묵 System and method for providing contents creator with remuneration
KR20210053762A (en) * 2019-11-04 2021-05-12 주식회사 베리굿즈 Method of managing copyright of content

Cited By (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101012162B1 (en) * 2008-04-22 2011-02-07 강장묵 System and method for providing contents creator with remuneration
WO2010104285A2 (en) * 2009-03-11 2010-09-16 Park Sang-Ho Method for managing content containing a combination of personal intellectual property and advertisements using a public license, and apparatus for same
WO2010104285A3 (en) * 2009-03-11 2010-12-16 Park Sang-Ho Method for managing content containing a combination of personal intellectual property and advertisements using a public license, and apparatus for same
KR20210053762A (en) * 2019-11-04 2021-05-12 주식회사 베리굿즈 Method of managing copyright of content
WO2021091003A1 (en) * 2019-11-04 2021-05-14 주식회사 베리굿즈 Method for managing copyright of content

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