KR20070104030A - System, method and apparatus for providing media service - Google Patents

Abstract

A system, a method, and an apparatus for providing a media service are provided to utilize an idle screen as a media channel by providing a customized service to a called terminal when connecting a call to the called terminal. A system for providing a media service comprises a called information display server(200) and a serving MSC(Mobile Switching Center)(126). If a call connection request for a called mobile terminal is received from a mobile communication network, the called information display server(200) obtains contents information or URL(Uniform Resource Locator) information for contents using the destination number of the called terminal as a query and transmits the obtained information. The serving MSC(126) receives the call connection request from an originating MSC(125) and transmits it to the called information display server(200). Also the serving MSC(126) receives the contents or URL information from the called information display server(200) and transmits it to the called terminal.

Description

System, Method and Apparatus for Providing Media Service {System, Method and Apparatus for Providing Media Service}

1 is a block diagram showing the configuration of a media service providing system according to a first embodiment of the present invention.

2 is a block diagram showing the configuration of a media service providing system according to a second embodiment of the present invention.

3 is a flowchart illustrating a process of transmitting content information from the originating information display server to the called terminal according to the first embodiment of the present invention.

4 is a flowchart illustrating a process of transmitting content information from a reception information display server to a called terminal when receiving a call request signal according to a second embodiment of the present invention.

FIG. 5 is a diagram illustrating an internal configuration of a reception information display server, which is a media service providing apparatus for transmitting content information to a destination terminal when a call request signal is received according to an embodiment of the present invention.

The present invention relates to a media service providing system, method and apparatus, and more particularly, to a media service providing system, method and apparatus for transmitting content information to a destination terminal.

As computer, electronic, and communication technologies have made rapid progress, various wireless communication services using wireless networks have been provided. The most basic wireless communication service is a wireless voice call service that provides a voice call to a mobile terminal user wirelessly, and can provide a call service regardless of time and place. In addition, mobile network operators are also actively providing a wireless Internet service for providing a mobile service to the mobile terminal user through a wireless communication network.

Therefore, the mobile communication service subscribers can freely move and talk with the other party anytime and anywhere by using the wireless communication service, and through the data service through the wireless Internet, various information necessary for life, for example, news, weather, sports, Securities, exchange rates, or traffic information may be provided in various forms such as text, voice, or image.

With the development of mobile communication technology and the expansion of subscribers, the service of mobile communication service providers is increasing day by day, and the telecommunication service providers develop and provide additional services considering various environments.

Additional services include the Calling Identification Display (CID), where the phone number of the calling terminal is displayed, and the lettering service that allows the caller's text or invention to be displayed on the called party's terminal when making a call. Caller information sending service (CISS: Caller Information Sending) that transmits and displays outgoing information service such as message, rejection of specific calling number, preset recipient's status message (in study, meeting, etc.). Service).

Here, the caller information display service is a service that automatically displays a preset emoticon, text, nickname, etc. on the called terminal when making a phone call.

The caller information display service is used as a channel for expressing a participant's personality or mood state, so the service utilization is poor.

The incoming / outgoing standby screen of the mobile communication terminal is the channel with the highest exposure and concentration for the terminal user to verify the phone number.

Therefore, the caller information display service needs to utilize the call reception / call waiting screen as a media service providing channel only in a service expressing the caller's personality.

In order to solve such a problem, the present invention is to provide a system, method and apparatus for providing a media service for transmitting outgoing or received information to a called terminal when a call is requested.

The media service providing system for transmitting the content information or uniform resource locator information of the content to the destination terminal according to an aspect of the present invention for achieving the technical problem, when receiving a call connection request from the mobile communication network, A reception information display server that searches for and transmits the content information or the UEL information of the content with a called number of a called terminal that is requested to access a call; And a receiving mobile communication switching station receiving the call connection request from an outgoing mobile communication switching center and transmitting the call connection request to the receiving information displaying server, and receiving the content information or the UAL information of the contents from the receiving information displaying server and transmitting the received content information to the destination terminal. It includes.

According to another aspect of the present invention, there is provided a method for providing a media service for transmitting content information or uniform resource locator information of a content to a destination terminal, wherein (a) a call connection request is transmitted from an originating mobile communication switching center. Receiving the content information or Uniform Resource Locator information of the content from a content providing server; And (b) transmitting the received content information or the UAL information of the content to a called terminal that is requested to access a call through a mobile communication network.

A media service providing system for transmitting content information or uniform resource locator information of a content to a destination terminal according to another aspect of the present invention, when the call connection request is received from the originating mobile communication switching center, the originating terminal requesting the call connection A caller information display server that searches for and transmits the content information or the UEL information of the content as a query number of the caller; And an outgoing mobile communication switching center configured to receive the content information or the UE information of the content from the origination information display server and transmit the content information or the UAL information of the content to the destination terminal.

According to another aspect of the present invention, a method for providing a media service for transmitting content information or uniform resource locator information of a content to a destination terminal includes: (a) when a call connection request is received from a destination mobile communication switching center. Retrieving and receiving the content information or the UEL information of the content from the called number of the called terminal as a query; And (b) transmitting the received content information or the UEL information of the content to the called terminal.

DETAILED DESCRIPTION Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention. As those skilled in the art would realize, the described embodiments may be modified in various different ways, all without departing from the spirit or scope of the present invention. In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention, and like reference numerals designate like parts throughout the specification.

In addition, when a part is said to "include" a certain component, this means that it may further include other components, except to exclude other components unless otherwise stated.

In addition, the term module described herein refers to a unit for processing a specific function or operation, which may be implemented in hardware or software, or a combination of hardware and software.

Now, a system and a method for providing a media service using a call reception screen according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram showing the configuration of a media service providing system according to a first embodiment of the present invention.

The media providing system according to the first embodiment of the present invention includes a calling terminal 100, a called terminal 110, a mobile communication network 120, and a caller information sending server 130.

The calling terminal 100 and the called terminal 110 are connected to the mobile communication network 120 to perform a normal voice call by wireless communication, and automatically performs a session setting procedure in response to a session establishment request from the mobile communication network 120. A typical mobile communication terminal that performs and transmits and receives packet data.

In addition, the calling terminal 100 and the called terminal 110 according to an embodiment of the present invention input a short message according to a user's key value input, and then perform a call at the wireless base station (Call Attempt) to input the short message. It should have a function for transmitting a message to the mobile communication network (120). To this end, the calling terminal 100 and the called terminal 110 are models capable of using a short message and must be subscribed to a short message service in order to use the short message.

The calling terminal 100 and the called terminal 110 may be provided with a data service by accessing the Internet through a provided web browser.

The calling terminal 100 should subscribe to the calling information display service in order to display the content information or uniform resource locator information of the content on the called terminal 110.

Calling / receiving terminals 100 and 110 are PDAs (Personal Digital Assistant), cellular phones, PCS (Personal Communication Service) phones, GSM (Global System for Mobile) phones, W-CDMA (Wideband CDMA) phones, CDMA-2000 phones , Wi-Fi (Wireless Broadband) phones Digital Multmedia Broadcasting (DMB) phones and the like. In addition, a browser (browser) capable of transmitting and receiving data as a means for accessing / receiving terminals 100 and 110 to the SMS center through the mobile communication network 120 should be installed. WAP browser based on Wireless Application Protocol (WAP), Microsoft Internet Explorer (MIE) based on HTML using HTTP protocol, Handheld Device Transport Protocol (HDTP) I-mode, Binary Runtime Environment for BREW Wireless) and the like, but is not limited thereto. Among the Internet access protocols used by the originating / receiving terminals 100, 200, 110, and 210, MIE uses a shortened version of HTML, which is abbreviated as m-HTML, and in the case of i-Mode, compact HTML, a subset of HTML. Use a language called (c-HTML).

The calling terminal 100 and the called terminal 110 are mobile communication terminals that support SVD (Simultaneous Voice and Data, hereinafter referred to as 'SVD') functions, and can transmit and receive data during voice calls or voice calls during data transmission and reception. .

For example, when the calling terminal 100 sets up a call with the called terminal 110, the calling information display server 130 or the receiving information display server 200 may provide content information from a content providing server of an external network or an internal database. Packet data including the packet data may be transmitted to the destination terminal 110 and output.

In this case, the SVD function is a function supported by the CDMA 1X system, and it is possible to receive packet data even during a voice call between mobile communication terminals by allocating different channel regions for voice data and packet data.

The mobile communication network 120 according to the preferred embodiment of the present invention includes an originating radio base station 121, a home location register (HLR) 124, a visitor location register (VLR) (not shown), An outgoing mobile telecommunication switching center 125, a terminating mobile telecommunication switching center 126, and a terminating wireless base station 127;

Although the mobile communication network 120 in the embodiment illustrated in FIG. 1 has been described using an IS-95B mobile communication network as an example, the present disclosure is not necessarily limited thereto, and the SIP-based synchronous scheme CDMA (Code Division Multiple Multiple) including the wireless Internet. Access) 2000 system, SIP-based asynchronous method, CDMA 2000 1X, CDMA 2000 1X EV-DO, W-CDMA mobile communication network, including any mobile communication network 120 that relays wireless data between terminals, including all It should be understood as a broad concept.

The originating radio base station 121 transmits the location information, the registrant information of the calling terminal 100 and the call request signal from the calling terminal 100 to the mobile communication switching center 125 to process the terminal access request, and handoff ) And radio resource management functions. The originating radio base station 121 is configured to include a base station (BTS) base station (BTS), a base station controller (BSC: 123), a repeater (Cell Repeater, not shown), and the like. .

The destination wireless base station 127 also includes a destination base station 128, a destination base station controller 129, a repeater, and the like, and transmits the location information and the registrant information of the destination terminal 110 to the mobile communication switching center 125 and moves. The call request from the calling terminal 100 through the communication switching center 125 is transmitted to the called terminal 110. The originating radio base station 121 and the terminating radio base station 127 support both synchronous and asynchronous.

 Here, in the case of synchronous, the source and destination base stations 122 and 128 will be the base transceiver station (BTS), and the source and destination base station controllers 123 and 129 will be the base station controller (BSC). The destination base station 122, 128 will be a Radio Transceiver Subsystem (RTS), and the originating and destination base station controllers 123, 129 will be a Radio Network Controller (RNC). Of course, the wireless access network according to an embodiment of the present invention is not limited thereto, and may include a GSM network other than a CDMA network and an access network of a fourth generation mobile communication system to be implemented in the future.

The originating base station 122 receives a call request signal from the originating terminal 100 through a traffic channel among the signal channels, and transmits the received call request signal to the originating base station controller 123. In addition, the originating base station 122 is a network endpoint device that is directly connected to the originating terminal 100 by performing baseband signal processing, wired and wireless conversion, transmission and reception of wireless signals.

In addition, the originating base station 122 is arranged in each cell (cell) unit and transmits a call request signal generated by the originating terminal 100 to the mobile communication switching center 125 or mobile communication existing in the cell area under its control Perform location information registration to determine the location of the terminal.

The terminating base station 128 determines the location of the terminating terminal 110 existing in its cell region, and the cell region in which the terminating base station 128 has jurisdiction over the call request signal transmitted from the mobile communication switching station 125 through the terminating base station controller 129. It transmits to the called terminal 110 present in.

The originating base station 122 and the destination base station 128 may obtain information such as latitude and longitude at which the originating and destination base stations 122 and 128 are located from the global positioning system (GPS). ) Location information is transmitted to the originating and destination terminals 100 and 110 through a system parameter message of the forward link call channel. The originating and terminating terminals 100 and 110 calculate new moving distances of the originating and terminating terminals 100 and 110 by using the positional information of the originating and terminating base stations 122 and 128 of the cell to which they belong. Can be registered.

Location information registration is a processing procedure that informs the mobile communication switching center 125 of the location, status, identifier, slot period, and other features of the originating and terminating terminals 100 and 110 through the corresponding originating or terminating base stations 122 and 128. In this case, when the incoming or outgoing base station (122, 128) to set up the incoming call to the mobile communication switching station 125, the calling and destination terminals (100, 110) can be called effectively. The location information registration of the calling and terminating terminals 100 and 110 is performed when the terminal is powered on or off, when the terminal is handed off, and when the system parameters of the terminal are changed.

The originating and terminating base station controllers 123 and 129 control the originating and terminating base stations 122 and 128, and assign and release radio channels for the originating and terminating terminals 100 and 110, and the originating and terminating terminals 100 and 110. And transmission output control of the originating and terminating base stations 122 and 128, soft handoff and hard handoff determination between cells, transcoding and vocoding, and global positioning. System) Perform clock distribution, operation and maintenance of base station. In addition, the originating and terminating base station controllers 123 and 129 transmit the subscriber information of the location-registered originating and terminating terminals 100 and 110 to the originating and terminating mobile communication switching centers 125 and 126. The originating base station controller 123 transmits the call request signal transmitted from the originating terminal 100 through the originating base station 122 to the originating mobile communication switching center 125, and, on the contrary, the destination base station controller 129 is configured as the destination mobile communication switching center ( The call request signal transmitted from 126 is transmitted to the destination terminal 110 through the destination base station 128.

The outgoing and incoming mobile telecommunication switching center (125, 126) is composed of a control unit, call path and peripherals, and the like, basic and additional service processing, incoming and outgoing call processing of subscribers, location registration procedure and handoff procedure processing, other network and It performs the interlocking function of. The originating and terminating mobile communication switching center (125, 126) of the IS-95 A / B system includes an Access Switching Subsystem (ASS) that performs distributed call processing, and an Interconnection Network Subsystem (INS) that performs centralized call processing. It includes sub-systems such as Central Control Subsystem (CCS), which is in charge of centralizing operation and maintenance, and Location Registration Subsystem (LRS), which stores and manages information on mobile subscribers.

In addition, outgoing and incoming mobile telecommunication switching centers 125 and 126 for the third and fourth generations may include an Internet Protocol (IP) network and an Asynchronous Transfer Mode (ATM) switch (not shown). Packet transmission increases transmission speed and efficiency of line use.

When the source and destination mobile communication exchange stations 125 and 126 register location information of the source and destination terminals 100 and 110 through the source and destination radio base stations 121 and 127, the source and destination mobile communication exchange stations 125 126) After temporarily storing the subscriber information of the calling and terminating terminals 100 and 110 in the visitor location register (not shown), the location information of the calling and terminating terminals 100 and 110 is registered with the home location register 124. Ask.

The originating / receiving home location register (HLR) (124a, 124b) receives the location information of the originating and destination terminals (100, 110) from the visitor location register (not shown) to recognize the registration, delete registration, location confirmation And so on. In addition, the profile information of the originating and terminating terminals 100 and 110 waiting for a call is stored in the originating / incoming home location registers 124a and 124b. Here, the profile information refers to a mobile identification number (MIN), an electronic serial number (ESN) and / or subscribed mobile communication service information of the calling and terminating terminals 100 and 110. The profile information of the originating / receiving home location registers 124a and 124b may include subscriber information of the originating information display service and subscriber information of the reception information displaying service.

The origination information display server 130 receives subscriber information of the origination information display service from the originating home location register 124a and stores it in a database (not shown).

When the originating information display server 130 receives the call connection request signal of the originating terminal 100 through the originating mobile communication switching center 125 and the originating home location register 124a, the contents providing server is interworked. Content information such as news and advertisements or uniform resource locator information of the content is received from (not shown) and transmitted to the destination terminal 110 through the mobile communication network 120.

The origination information display server 130 may search the content information or the UEL information of the content from the content providing server by querying the origination number of the originating terminal 100 as a query.

When the originating information display server 130 receives the call connection request signal from the originating home location register 124a, the originating information display server 130 determines whether the originating terminal 100 requesting the call connection is a subscriber of the originating information display service and is registered as a rejection service. It may be configured to transmit the content information or uniform resource locator information of the content to the destination terminal 110 through the mobile communication network 120 only when the service subscriber and the rejection party are not determined.

The calling information display server 130 receives the location information of the called terminal 110 from the called home location register 124b and selectively selects contents according to time zones (1 to 2 hours) and region (Seoul area, etc.). Uniform Resource Locator information of the information or content may be transmitted to the destination terminal 110 through the mobile communication network 120.

In other words, the originating information display server 130 determines the situation in which the called terminal 110 is located in the Seoul area and attempts to make a call or calls at a specific time frame, thereby providing content information or uniform resource locator information of the content. It may be configured to transmit to the destination terminal 110 through the mobile communication network (120).

That is, the originating information display server 130 may be configured to receive content information when the terminating terminal 110 is located in a specific region or to transmit content information to the terminating terminal 110 at a specific time period.

2 is a block diagram showing the configuration of a media service providing system according to a second embodiment of the present invention.

Before describing FIG. 2, description of components that overlap with the media service providing system of the first embodiment will be omitted.

The destination mobile communication switching center 126 receives the call connection request signal of the calling terminal 100 and transmits it to the reception information display server 200.

The destination home location register 124b generates a content information download request signal including a destination number of the destination terminal 110 under the control of the destination mobile communication switching center 126 and transmits it to the reception information display server 200.

The reception information display server 200 periodically receives subscriber information of the reception information display service from the incoming home location register 124b and stores it in the subscriber database.

The reception information display server 200 determines whether the destination terminal 110 is subscribed to the reception information display service using the destination number of the destination terminal 110 received from the destination home location register 124b. Content information (news, stocks, advertisements, etc.) or uniform resource locator information of the content is transmitted to the destination terminal 110 through the mobile communication network 120.

Here, the content information or the UEL information of the content may be provided from a content providing server (not shown) stored in an internal database or linked to the outside.

The destination terminal 110 may access the reception information display server 200 through the mobile communication network 120 and select a time period for receiving the content information or the UAL information of the content, a type of the content to be received, and the like.

As another embodiment of the present invention, when the reception information display server 200 receives the content request key button signal provided in the calling terminal 100 through the mobile communication network 120, the content information (news, stock, advertisement, etc.). Or Uniform Resource Locator (UC) information of the content is transmitted to the destination terminal 110 through the mobile communication network 120.

Here, when the content request key button is selected by designating any one of the plurality of key buttons as the content request key button, the caller terminal 100 receives the content download request signal including the called number of the destination terminal 110 in the mobile communication network ( 120).

In other words, the reception information display server 200 selects a specific key button for requesting the download of content information between the calling terminal 100 and the called terminal 110 in the calling terminal 100 even after the call is terminated. Instead of proceeding with the setup of the voice call signal, the process of setting up the data signal is performed by accessing a radio resource using a wireless data platform.

When the reception information display server 200 receives the content request key button signal including the destination number of the destination terminal 110 through the mobile communication network 120, the reception information display server 200 receives the content information or the UAL information of the content. Through the transmission to the destination terminal 110.

3 illustrates a process of transmitting content information from the originating information display server 130 to the called terminal 110 when the calling terminal 100 according to the first embodiment attempts to make a call request to the called terminal 110. Explain.

3 is a flowchart illustrating a process of transmitting content information from the originating information display server 130 to the called terminal 110 according to the first embodiment of the present invention.

First, the calling terminal 100 inputs a called number of the called terminal 110 to the calling terminal 100 in order to make a call request to the called terminal 110. When the called number of the called terminal 110 is input to the calling terminal 100, the calling terminal 100 generates a call signal and transmits the call signal to the calling mobile communication switching center 125 through the calling wireless base station 121 (S300). .

At this time, the call signal transmitted to the outgoing mobile communication switching center 125 includes the calling number of the calling terminal 100 and is transmitted.

Subsequently, the outgoing mobile telecommunication switching center 125 receives the call signal through the outgoing wireless base station 121 to confirm the call request of the calling terminal 100, and sends the called mobile telecommunication switching center 126 to the called terminal 110. Requesting terminal information such as location information and subscription service type is requested (S302).

The terminating mobile communication switching center 126 searches for information on the location information of the terminating terminal 110, the type of subscription service, and the like, in association with the terminating home location register 124b and transmits the information to the calling mobile communication switching center 125 (S302).

The calling home location register 124a receives and stores the called terminal information from the calling mobile communication switching center 125.

The originating mobile communication switching center 125 receives the call connection request signal of the originating terminal 100 and transmits it to the originating information display server 130 (S304).

The origination information display server 130 receiving the call connection request signal receives content information such as news or advertisement or UAL information of the content from a content provider server (not shown) to which the call connection request signal is interworked. 125) (S306).

The outgoing mobile switching center 125 generates a call channel request signal requesting to allocate a Temporary Local Directory Number (TLDN) (hereinafter referred to as 'TLDN') and transmits it to the destination mobile switching center 126. (S308).

The call channel request signal is a signal transmitted from the outgoing mobile switching center 125 to the called mobile switching center 126 to form a call channel with the called terminal 110.

Upon receiving the call channel request signal, the terminating mobile telecommunication switching center 126 generates a temporary area directory number and transmits it to the calling telecommunication switching center 125 (S310).

The originating mobile telecommunication switching center 125 transmits the UEL information of the content information or the content received from the originating information display server 130 to the terminating terminal 110 through the terminating mobile telecommunication switching center 126 and the terminating wireless base station 127. (S312).

Receiving the above-mentioned temporary area directory number, the outgoing mobile telecommunication switching center 125 establishes a call channel with the incoming mobile telecommunication switching center 126 and starts a call with the terminating terminal 110 through the terminating wireless base station 127. The process ends (S314).

The destination terminal 110 sequentially or simultaneously outputs the content information or the UEL information of the content on the call connection sound by the call request and the standby screen of the destination terminal 110.

That is, when the user of the called terminal 110 views the standby screen of the called terminal 110 in order to attempt a call each time, the user of the called terminal 110 sees the content information transmitted from the origination information display server 130 or the Ual information of the content.

The calling information display server 130 receives the location information of the called terminal 110 from the called home location register 124b in a call connection process between the calling terminal 100 and the called terminal 110 and then transmits the received location information to the region (Seoul area, etc.). Accordingly, the content information or uniform resource locator information of the content may be selectively transmitted to the called terminal 110 through the mobile communication network 120.

That is, when the terminating terminal 110 is configured to provide a content providing service when located in the Seoul area, the calling information display server 130 determines that the terminating terminal 110 is located in the Seoul area and attempts to make a call. The content information downloaded from the provision server or the Uniform Resource Locator information of the content may be configured to be transmitted to the destination terminal 110 through the mobile communication network 120.

In addition, the originating information display server 130 may be configured such that the called terminal 110 transmits the content information or the UAL information of the content to the called terminal 110 at a specific time period.

According to the first embodiment of the present invention, an advertisement area may be expanded by using a non-subscribed content service that does not subscribe to the origination information display service.

4, when the calling terminal 100 according to the second embodiment attempts to make a call request to the called terminal 110, transmitting the content information from the received information display server 200 to the called terminal 110. Explain.

4 is a flowchart illustrating a process of transmitting content information from a reception information display server 200 to a destination terminal 110 when a call request signal is received according to a second embodiment of the present invention.

Before describing FIG. 4, the destination terminal 100 is a terminal subscribed to a reception information display service by accessing the reception information display server 200 through the mobile communication network 120 or the Internet network. The reception information display server 200 operates a wired or wireless web site to process new subscription, deletion, and registration of the reception information display service.

Here, the wired website processes a service subscription, setting, change, etc. made through the wired Internet network using a personal computer. To this end, a wired website may include a plurality of web pages created based on HTML (Hypertext Markup Language), and a wireless website may include a plurality of web pages created based on WML (Wireless Markup Language). It may include. In addition, the subscription procedure of the received information display service may be executed in various ways.

In the second embodiment of the present invention, it is assumed that the destination terminal 110 is subscribed to the reception information display service for convenience of description.

First, the calling terminal 100 inputs a called number of the called terminal 110 to the calling terminal 100 in order to make a call request to the called terminal 110. When the incoming number of the called terminal 110 is input to the calling terminal 100, the calling terminal 100 generates a call signal and transmits it to the calling mobile communication switching center 125 through the calling wireless base station 121 (S400). .

At this time, the call signal transmitted to the outgoing mobile communication switching center 125 includes the calling number of the calling terminal 100 and is transmitted.

Subsequently, the outgoing mobile communication switching center 125 receives the call signal through the outgoing wireless base station 121 to confirm the call request of the outgoing terminal 100.

Subsequently, the outgoing mobile switching center 125 generates a call channel request signal for requesting to allocate a Temporary Local Directory Number (TLDN) (hereinafter, referred to as 'TLDN') to the incoming mobile switching center 126. In step S402.

The call channel request signal is a signal transmitted from the outgoing mobile switching center 125 to the called mobile switching center 126 to form a call channel with the called terminal 110.

The destination mobile communication switching center 126 transmits the received call channel request signal to the reception information display server 200 (S404).

The terminating mobile communication switching center 126 controls the terminating home location register 124b when it receives a call channel request signal.

That is, the incoming home location register 124b generates a content information download request signal including the called number of the called terminal 110 under the control of the called mobile communication switching center 126 to the receiving information display server 200 which is linked. It is to be transmitted (S406).

The reception information display server 200 searches the subscriber database (not shown) by querying the destination number included in the received content information download request signal, and determines whether the destination terminal 110 is subscribed to the reception information display service. S408).

Here, the subscriber database receives and stores subscriber information of the received information display service from the incoming home location register 124b.

The subscriber information includes content request information, and is identification information used when retrieving the content information or the UEL information of the content from an internal database or an external content providing server.

When the reception information display server 200 determines in step S408 that the terminating terminal 110 is not subscribed to the reception information display service, the reception information display server 200 generates a service cutoff signal and transmits the signal to the destination mobile communication switching center 126 (S410).

Then, the destination mobile communication switching center 126 may connect the call channel to the destination terminal 110 by a general call processing procedure.

In step S408, when the reception information display server 200 determines that the called terminal 110 is subscribed to the reception information display service, news and advertisements are provided from a contents provider server (not shown) or an internal database to which the reception terminal 110 is subscribed. Content information such as or Uniform Resource Locator information of the content is received and transmitted to the destination mobile communication switching center 126 (S412).

The destination mobile communication switching center 126 transmits the content information or the UEL information of the content received from the reception information display server 200 to the destination terminal 110 through the destination wireless base station 127 (S414).

The terminating mobile telecommunication switching center 126 generates a temporary area directory number corresponding to the call channel request signal received from the calling telecommunication switching center 125 and transmits it to the calling telecommunication switching center 125 (S416). Receiving the temporary area directory number, the outgoing mobile telecommunication switching center 125 establishes a call channel with the incoming mobile telecommunication switching center 126 and starts a call with the terminating terminal 110 through the terminating wireless base station 127, and the call processing process Is ended (S418).

The destination terminal 110 receives and outputs a personalized service (news, breaking news, stock status, shopping information, mail status, etc.) from the reception information display server 200 when a call is attempted with the calling terminal 100.

Of course, the called terminal user may change the received information display service type, the received time zone, the region, etc. using the environment setting menu through the called terminal 110.

5 illustrates a reception information display server 200 that provides a reception information display service to a destination terminal 110.

5 is a diagram illustrating an internal configuration of a reception information display server 200 which is a media service providing apparatus for transmitting content information to a destination terminal 110 when a call request signal is received according to an embodiment of the present invention.

The reception information display server 200 according to an exemplary embodiment of the present invention may include a program storage unit 500, a memory unit 510, a controller 520, a display unit 530, a signal processor 540, a subscriber database 550, And a key input unit 560.

The program storage unit 500 includes a content information providing program for generating content information or uniform resource locator information of the content and transmitting the generated content information to the destination terminal 110.

When the content information providing program receives the call channel request signal of the calling terminal 100 from the destination mobile communication switching center 126, the content information providing program is received from the content information providing server that links the content information or the UAL information of the content. It transmits to the destination terminal 110 through 126.

Such content information providing program can be implemented in various ways according to the operating system (OS) of the reception information display server 200, for example, a 'C' programming language or an object-oriented 'C ++', 'JAVA' programming language, etc. Can be implemented.

The memory unit 510 temporarily stores the data processed by the control unit 520 or receives the content information download request signal received from the incoming home location register 124b generated according to the content information providing program, and the destination mobile communication switching center 126. Temporarily stores a call channel request signal received from

In addition, the memory unit 510 temporarily stores whether or not the terminating terminal 110 is subscribed to the reception information display service or the location information of the terminating terminal 110 through a query with the terminating home location register 124b. Function

The control unit 520 controls the overall operation of the reception information display server 200. When receiving the call channel request signal from the destination mobile communication switching center 126, the control unit 520 receives an incoming terminal (inquiry to the destination home location register 124b). A content information download request signal including a called number of 110 is received.

The controller 520 drives the content information providing program stored in the program storage unit 500 to query the subscriber database 550 for the called number included in the content information download request signal received from the destination home location register 124b. It is determined whether the subscriber information of the corresponding received information display service exists.

When the controller 520 determines that the subscriber information of the received information display service exists, the controller 520 transmits the content information such as news or advertisement or the UEL information of the content to the linked content providing server by using the content information included in the subscriber information. Control to transmit the request to the destination mobile communication switching center (126). Here, the content providing server may be configured as an internal database of the reception information server 200.

The display unit 530 is provided in the form of a monitor so that an administrator who manages the reception information display server 200 can view the input / output status of various data, and not only the processing status according to the key input from the key input unit 560. Displays the processing status of the content information providing program and the like.

The signal processing unit 540 is a communication module that provides a communication interface for communication with the Internet or the mobile communication network 120. The signal processing unit 540 transmits content information or UAL information of the content to the destination terminal 110, and the destination home location register 124b. ) Is a communication interface function of various signals / messages input and output from the reception information display server 200, such as a content information download request signal and a call channel request signal from the destination mobile communication switching center 126.

The subscriber database 550 stores basic personal information of a subscriber who has subscribed to the reception information display service, an identification number (MIN) of the called terminal 110, and called terminal information set by the subscriber.

Here, the subscriber database 550 and the content providing server may be integrated with the reception information display server and configured as one server or a separate external database.

The key input unit 560 is used for inputting data when the administrator manually adds or updates information in the subscriber database, and is used for data input when updating the content information providing program of the program storage unit 500. do.

The first embodiment of the present invention can provide a non-subscribed content service, a caller subscribed content service, and the second embodiment exemplifies that a receiver subscribed content service can be provided.

If the calling terminal 100 and the called terminal 110 can each provide different content services, the priority between the services can be configured to provide the content services in the order of subscriber subscription type> caller subscription type> non subscription type. .

The embodiments of the present invention described above are not implemented only through the apparatus and the method, but may be implemented through a program for realizing a function corresponding to the configuration of the embodiment of the present invention or a recording medium on which the program is recorded. Implementation may be easily implemented by those skilled in the art from the description of the above-described embodiments.

Although the embodiments of the present invention have been described in detail above, the scope of the present invention is not limited thereto, and various modifications and improvements of those skilled in the art using the basic concepts of the present invention defined in the following claims are also provided. It belongs to the scope of rights.

According to the above-described configuration, when the call is connected to the called terminal, the present invention can provide the personalized service to the called terminal so that an effect of utilizing the call / reception standby screen as a media channel can be expected.

The present invention can be expected to extend the service area by providing a subscriber (receiving terminal) subscription content service and non-subscription content service.

Claims (13)

A media service providing system for transmitting content information or uniform resource locator information of a content to a called terminal, A reception information display server that searches for and transmits the content information or the UEL information of the content by querying a called number of a called terminal which has been requested to access a call when receiving a call connection request from a mobile communication network; And A terminating mobile communication switching station receiving the call connection request from an originating mobile communication switching center and transmitting the call connection request to the receiving information display server, and receiving the content information or the UAL information of the content from the receiving information display server and transmitting the received call information to the called terminal; Media service providing system comprising a. According to claim 1, The reception information display server, A signal processing unit which receives a request for downloading content information corresponding to a called number of the called terminal from the called home location register when the call connection request is received from the called mobile communication switching center; A subscriber database for receiving and storing subscriber information of a received information display service from the called home location register; And If there is subscriber information that matches the called number, the control unit for controlling to receive the content information or the yuel information of the content using the content request information included in the subscriber information to transmit to the called terminal Media service providing system comprising a. According to claim 1, When the reception information display server receives a content request key button signal including a destination number of the destination terminal through the mobile communication network, the content information or UAL information of the content is transmitted to the destination terminal through the destination mobile communication switching center. Media service providing system, characterized in that for transmitting. The method according to any one of claims 1 to 3, The destination terminal accesses the reception information display server through the mobile communication network, and selects one or more of the content information to be received or the reception time zone for the UEL information of the content and the content type to be received in advance. Media service provision system. The method according to any one of claims 1 to 3, And the content information or the UEL information of the content is provided from an internal database of the reception information display server or a content information providing server of an external network. According to claim 1, The called terminal may change any one or more of a type, a reception time zone, and a region of a reception information display service using an environment setting menu. A media service providing system for transmitting content information or uniform resource locator information of a content to a called terminal, An outgoing information display server that searches for and transmits the content information or the UEL information of the content by querying the originating number of the originating terminal requesting the call connection when the call connection request is received from an originating mobile communication switching center; And An outgoing mobile telecommunication switching center receiving the content information or the UEL information of the content from the originating information display server and transmitting the content information to the destination terminal; Media service providing system comprising a. The method of claim 7, wherein And the originating information display server receives the location information of the called terminal and selectively transmits the content information or the Ual information of the content to the called terminal according to time zone and region. A media service providing method for transmitting content information or uniform resource locator information of a content to a called terminal, (a) receiving the content information or uniform resource locator information of the content from a content providing server to which the call connection request is received from an originating mobile communication switching center; And (b) transmitting the received content information or the UAL information of the content to a called terminal which is requested to access a call through a mobile communication network; Media service providing method comprising a. The method of claim 9, In step (b), Receives the location information of the called terminal from the destination mobile communication switching center and determines whether the location information of the called terminal is located in a specific time zone or selectively transmits the content information or the UEL information of the content to the called terminal. Media service providing method, characterized in that. A media service providing method for transmitting content information or uniform resource locator information of a content to a called terminal, (a) searching for and receiving the content information or the UEL information of the content by querying the called number of the called terminal which has been requested to call if the call connection request is received from the called mobile communication switching center; And (b) transmitting the received content information or UEL information of the content to the called terminal; Media service providing method comprising a. The method of claim 11, wherein In step (a), (a1) when the call connection request is received from the called mobile communication switching center, receiving content information including a called number of the called terminal from a called home location register; (a2) searching for a subscriber database storing service subscriber information using the called number as a query and determining whether the called terminal is subscribed to a received information display service; And (a3) When the called terminal is subscribed to the received information display service, the content information or the yuel information of the content is obtained from an internal database or an external content providing server using the content request information included in the subscriber information. Receiving Step Media service providing method comprising a. The method of claim 11, wherein And connecting only a call channel to the called terminal by a call processing procedure when the called terminal is not subscribed to the media service.

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