KR20070072673A - System and method of advertisement providing for high resolution user, storage media for recording that method program and server for adjusting advertisement - Google Patents

Abstract

A system and a method of providing AD to a high resolution user, a storage medium storing a program thereof, and an AD adjusting server are provided to offer the optimized AD by considering an actual user environment and effectively utilize browser screen space generated in a high resolution user terminal. An AD information database(400) stores banner AD information to an AD tag included in a document, which is provided to the user terminal(100). An AD server(300) transmits the banner AD to the user terminal by searching the banner AD information from the AD information database. The AD adjusting server(500) checks the resolution of the user terminal and adjusts size of the banner AD if the resolution of the user terminal is higher than the reference resolution. The AD adjusting server checks more than one of a space size and location of a browser by considering more than one of a predetermined content size, a browser size, and a content arrangement mode, and adjusts the size of the banner AD based on checked space information.

Description

SYSTEM AND METHOD OF ADVERTISEMENT PROVIDING FOR HIGH RESOLUTION USER, STORAGE MEDIA FOR RECORDING THAT METHOD PROGRAM AND SERVER FOR ADJUSTING ADVERTISEMENT}

1A to 3B are diagrams illustrating the appearance of margins differently depending on resolution as a content screen provided to a high resolution user.

4 is a block diagram of an advertisement providing system according to an embodiment of the present invention.

5A to 6B are diagrams of an advertisement screen provided to a high resolution user.

7A to 7C are views in which the size of the advertisement area changes together when the size of the browser changes.

8 and 9 are flowcharts illustrating an advertisement for a high resolution user according to an exemplary embodiment of the present invention.

The present invention relates to an advertisement providing system, an advertisement providing method, and an advertisement adjusting server for a high resolution user, and more particularly, a system for providing a banner advertisement to a user terminal connected through the Internet, an advertisement providing method, and a banner advertisement size. It relates to an ad mediation server.

Recently, with the widespread use of the Internet, various services using the Internet have been provided. In other words, various services such as online game services and various community services have been provided recently, including mail transmission / reception services in the early stages of the Internet, and as a result, the Internet population has also increased. As the Internet population has increased, the importance of the advertising market using online media has increased, as well as the advertising market focused on conventional television broadcasting, radio broadcasting, newspaper or magazine media.

On the other hand, websites generally organize content based on the resolution of 1024 * 768. However, with the recent development of computer hardware, as the number of high-definition users of 1024 * 768 or more has increased, margins excluding content of 1024 * 768 standards occur in the browser screen of high-resolution users, and the area thereof is becoming wider.

At this time, conventionally, one-sided advertisements were uniformly provided in a fixed size at a fixed position of the browser without considering the environment set differently for each user, and thus, advertisements optimized for each user could not be provided to enhance the advertisement effect. .

In addition, a separate ad server for high resolution users cannot be operated, leaving the margin on the browser as it may occur to high resolution users.

Accordingly, an object of the present invention is to provide an optimized form of advertisement in consideration of the actual user environment.

In addition, the technical problem to be achieved by the present invention is to effectively utilize the margin of the browser that can occur to high-resolution users.

An advertisement providing system according to an aspect of the present invention for achieving the above technical problem is an advertisement providing system for providing a banner advertisement to a user terminal connected via the Internet, which is to be transmitted to an advertisement tag included in a document provided to the user terminal. An advertisement information database for storing banner advertisement information; An advertisement server that retrieves advertisement information stored in the advertisement information database and transmits a corresponding banner advertisement to the user terminal; And an advertisement adjustment server that checks the resolution of the user terminal and adjusts the size of the banner advertisement when the resolution is equal to or greater than a reference resolution.

In addition, the advertisement providing method according to the characteristics of the present invention for achieving the above technical problem, a method for providing a banner advertisement to a user terminal connected via the Internet, a) when the resolution of the user terminal is higher than the reference resolution, Checking the browser size; b) identifying one or more of the browser's margin size and position of the margin, taking into account one or more of a predefined content size, browser size, and content alignment scheme; and c) adjusting the size of the destination banner ad based on the margin size. And transmitting to the user terminal.

In addition, the storage medium according to the features of the present invention for achieving the above-described technical problem is a storage medium recording a program for executing the above-described method.

In addition, the advertisement adjustment server according to a feature of the present invention for achieving the above-described technical problem, when the resolution of the user terminal connected via the Internet is higher than the reference resolution, the advertisement server adjusts the banner advertisement size provided to the user terminal.

Hereinafter, an advertisement providing system, an advertisement providing method, an advertisement adjusting server, and a storage medium according to an embodiment of the present invention will be described with reference to the accompanying drawings.

1A to 3B are browser screens including margins that vary according to the monitor resolution of a user terminal.

In general, each content providing server checks the content size in advance and sets the corresponding content size as a variable in the HTML uploaded when the user terminal requests. Each content is displayed in the browser screen according to the policy of each content providing server. It may be aligned based on either the left or the right side, or may be aligned to the center of the browser screen.

For example, FIGS. 1A and 1B are browser screens when the resolution of a user display device is generally 1024 * 768. In FIG. 1A, the content is aligned on the left side of the browser screen with some margin on the right side. In FIG. 1B, the content is center-aligned in the browser screen, and some margins are formed to the left and right of the screen.

2A and 2B are browser screens when the resolution of the user display device is 1280 * 1024, which is higher than the user environment of FIGS. 1A and 1B described above, and the size of the content provided from the content providing server is shown in FIG. Same as the case of 1a and 1b. Therefore, as shown in FIG. 2A, the right margin when the content is left-aligned in the browser screen is larger than the right margin shown in FIG. 1A. Similarly, as shown in FIG. 2B, the left and right margins of the screen appearing when the content is aligned to the center of the browser screen are enlarged than the left and right margins shown in FIG. 1B.

3A and 3B are browser screens when the resolution of the user display device is 1600 * 1200, which is higher resolution than the user environment of FIGS. 1A to 2B described above, and the size of the content provided from the content providing server is shown in FIG. Same as 1a to 2b. Therefore, as shown in FIG. 3A, the right margin when the content is left-aligned in the browser screen is enlarged than the right margin shown in FIG. 1A or 2A described above. Similarly, as shown in FIG. 3B, the left and right margins of the screen appearing when the content is aligned to the center of the browser screen are enlarged than the left and right margins shown in FIG. 2B.

Therefore, according to the present invention, in consideration of the various user environments as described above, it is possible to effectively provide an advertisement without changing the size of the content itself, will be described in detail with reference to FIG.

As shown in FIG. 4, the advertisement providing system according to the exemplary embodiment of the present invention is connected to the user terminal 100 through a network such as the Internet, and may include an advertisement server 300 and an advertisement adjusting server. The interface server 200 may further include.

The user terminal 100 is a communication terminal that can access an advertisement providing system through a network such as the Internet. For example, various communication devices such as a mobile communication terminal, a desktop computer, and a portable computer may be used.

The interface server 200 serves as an interface for connecting the user terminal 100 and the advertisement providing system, and converts various pieces of information provided through each server according to a communication standard and provides them to the plurality of user terminals 100. Information transmitted from the user terminal 100 may be received through the Internet and provided to each server.

The interface server 200 may generally be configured as a web server or a swap server that provides various services to the user terminal 100 through the Internet. Recently, the interface server 200 may include a service server of an Internet portal provider that provides various Internet contents. For example.

The advertisement information database stores information about advertisements provided to the user terminal 100. That is, in the advertisement information database, the advertisement contents to be transmitted to the advertisement tag included in the HTML document of the web page provided to the user are uploaded in advance.

The advertisement server 300 finds advertisement information stored in the advertisement information database and transmits the corresponding advertisement to the user terminal 100.

For example, when the user terminal 100 accesses the interface server 200 through a browser, the interface server 200 transmits an HTML document to the browser. At this time, the ad tag included in the HTML calls the ad server 300, the ad server 300 retrieves the content to be sent to the requested ad tag in the advertisement information database and transmits it to the user terminal 100. .

The advertisement adjustment server 500 may include an initial banner setting unit 510 and a banner adjustment unit 520 to adjust the advertisement size to suit the usage environment of each user terminal 100.

More specifically, the initial banner setting unit 510 may check the margin of the browser of the user terminal 100, adjust the advertisement banner size to fit the margin size, and transmit the corresponding advertisement. Alternatively, the initial banner setting unit 510 may check the browser size of the user terminal 100 and adjust the advertisement banner size when the browser size is larger than the reference size.

The banner adjusting unit 520 may check the margin of the browser or the size of the browser whenever a resize event occurs from the browser of the user terminal 100, and adjust the banner size to transmit the corresponding advertisement.

In this case, when the size of the browser window increases or decreases, the banner adjusting unit 520 may adjust the banner size based on the changed margin size, so that the ratio of the advertising area to the content area in the browser is constant. .

In particular, when the advertising banner is made of Flash, the size of the flash banner cannot be adjusted horizontally or vertically only due to the characteristics, whereas the ratio of the banner size can be adjusted by the ratio of the horizontal to the vertical. Therefore, when adjusting the size of the flash advertising banner to fit the margin size, the size can be adjusted based on either the horizontal or vertical size. That is, the banner adjusting unit 520 adjusts the horizontal size of the advertisement on the basis of the horizontal size of the margin that changes each time the browser resize event occurs, and can adjust the vertical size of the advertisement based on the changed horizontal size. have.

At this time, the user may give the impression that only the vertical size is dynamically changed without changing the horizontal size of the advertisement, thereby increasing the advertisement attention. On the contrary, the banner adjuster 520 adjusts the vertical size of the advertisement based on the vertical size of the margin, and adjusts the horizontal size of the advertisement based on the changed vertical size, wherein the user dynamically changes the horizontal size of the advertisement. I can feel it.

In addition, the banner adjusting unit 520 may set a predetermined reference value to maintain the minimum size without being smaller than the predetermined size in consideration of the user's attention when adjusting the advertisement size in accordance with the margin size change of the browser.

In addition, when the browser resize event occurs, the banner adjusting unit 520 may adjust the banner position and the banner size by checking the browser size or the position of the browser margin without going through a specific process of checking the margin size.

Accordingly, as illustrated in FIGS. 5A to 6B, the advertisement screen may be transmitted in the margin of the browser that may occur to the high resolution user.

More specifically, FIG. 5A illustrates a browser screen when the resolution of the user display device is 1280 * 1024. When the content is provided based on 1024 * 768, the content may be aligned on the left side within the browser screen, resulting in a margin on the right side. At this time, according to an embodiment of the present invention, a predetermined advertisement may be transmitted to the right margin based on the horizontal size of the margin.

In addition, as shown in FIG. 5B, when the resolution of the user display device is 1280 * 1024 and the content provided through the browser is provided based on the 1024 * 768 resolution, the content may be aligned in the browser screen. have. As a result, margins may be formed on the left and right sides of the screen, and according to the present invention, advertisements based on the horizontal size of the margin may be provided on the left and right sides of the screen.

Similarly, if the resolution of the user display device is 1600 * 1200 and the content provided through the browser is provided on the left side of the screen based on the 1024 * 768 resolution, the margin on the right side is based on the size of the margin. Advertisement may be provided. As shown, the advertisement area is further enlarged as compared to the advertisement shown in FIG. 5A.

And, as shown in Figure 6b, the resolution of the user display device is 1600 * 1200, the content provided through the browser is only aligned on the center of the screen based on the 1024 * 768 resolution, which occurs on both left / right sides In the margin part, an advertisement considering the size of the margin may be provided. Similarly, the advertisement area shown in FIG. 6B is enlarged than the advertisement area shown in FIG. 5B.

7A to 7C are advertisement screens that appear according to changes in browser size or scrolling of a browser screen.

As shown in FIG. 7A, when the browser of the high resolution user is the maximum screen, an advertisement considering a content size is provided in the right area. In this case, in the case of the flash banner as described above, the horizontal and vertical sizes cannot be adjusted separately, but instead the horizontal to vertical ratio can be adjusted.

Therefore, as shown in FIG. 7B, when the size of the browser screen is smaller and the margin of the right area is smaller, the horizontal size of the flash banner is adjusted again based on the horizontal size of the changed margin or the changed browser size. In addition, the vertical size of the flash banner may be reduced in proportion to the smaller horizontal size.

At this time, while the vertical size is proportionally adjusted in proportion to the change in the horizontal size of the flash banner, the ratio of the area occupied by the vertical length of the flash banner on the screen of the browser may be lowered. That is, as the ad size is adjusted according to the change in the browser size or the change in the horizontal size of the margin, there is no change in the proportion of the area occupied by the advertisement in the width of the browser, while the proportion of the area in the vertical length of the browser is changed. As such, the user may feel that the advertisement is changing in the longitudinal direction. Therefore, the user's attention can be improved for the advertisement according to the dynamic effect.

In addition, as the browser size changes, the vertical size of the advertisement becomes short, and the margin of the browser screen may be exposed again. At this time, as shown in the advertiser's logo appear in the margin may increase the awareness of the advertisement.

7C illustrates a screen that appears when the browser scrolls down. That is, an advertisement may be provided in a margin that may appear on a browser screen of a high resolution user, and a background screen such as a user logo may be provided in a margin portion other than the advertisement. At this time, if the user scrolls down, only a background screen such as a user logo may appear instead of the advertisement area as shown. As such, by utilizing a background screen other than an advertisement including a logo and the like, the user's attention to the advertisement may be increased as compared with providing the advertisement in the entire area other than the content on the browser screen.

Hereinafter, an advertisement providing method according to an embodiment of the present invention will be described in detail with reference to FIG. 8.

First, when the user terminal 100 accesses the interface server 200 through a browser, the interface server 200 transmits HTML content to the browser of the user terminal 100.

The browser opens the HTML document received from the interface server 200 and arranges the received content in the browser screen based on the left, right, or center of the browser, and the advertisement tag included in the HTML is the advertisement server 300. Call

The advertisement information database stores information about advertisements provided to the user terminal 100 in advance. The advertisement server 300 may retrieve an advertisement requested by the advertisement tag from the advertisement information database and transmit the advertisement to the advertisement tag.

At this time, the advertisement adjustment server 500 may adjust the size of the advertisement to be transmitted to suit the user environment. In more detail, the initial banner setting unit 510 may check the resolution of the user terminal 100 to check the browser margin of the user terminal 100 when the user is a high resolution user (S100 and S101).

For example, when an Internet service provider generally provides content based on 1024 * 768 resolution and classifies 1280 * 1024 or more resolution as a high resolution display device, the initial banner setting unit 510 may have a user resolution of 1280 * 1024. , You can check your browser's margins.

Alternatively, the initial banner setting unit 510 may set an arbitrary reference resolution and determine whether to check the browser margin according to the arbitrarily set reference resolution.

More specifically, the Internet service provider may check the content size in advance and declare it as a variable in the HTML document to be uploaded. Next, when the page of the Internet service provider in which the corresponding advertisement tag is inserted by the browser of the user terminal 100 is opened, the initial banner setting unit 510 checks the size of the browser, and checks the size of the predeclared content, and the size of the browser The margin size can be determined by the difference between the content and the content size.

In this case, when the content provided from the Internet service provider is left-aligned, the margin is displayed on the right side, and the initial banner setting unit 510 may set the position and size of the advertisement based on this. Similarly, if the content provided from the Internet service provider is in the center alignment, the initial banner setting unit 510 calculates the left and right margin size in consideration of the pre-declared content size and sets the advertisement for each position and size to the user terminal. To 100.

Therefore, in consideration of the various display environments of each user, it is possible to provide a variety of advertisements using a margin on the browser to the high-resolution user, in particular, the advertising size is adjusted according to the specific resolution of each user terminal 100 to maximize the advertising effect can do.

Next, when a resize event for resizing the browser is generated from the browser of the user terminal 100, the banner adjusting unit 520 may check the margin of the browser again and adjust the advertisement size to the margin (S105). .

In this case, the advertisement adjusting unit may adjust the advertisement size based on the horizontal size of the margin, and the vertical size of the advertisement may be proportionally adjusted according to the horizontal size of the margin. In addition, by specifying a minimum size for the advertising effect, even if the margin size is reduced to a predetermined size or less can maintain the advertising size.

Or the advertisement providing method according to another embodiment of the present invention is as shown in FIG.

The initial banner setting unit 510 may check the resolution of the user terminal 100 to determine whether the browser size of the user terminal 100 is greater than or equal to the reference size in the case of a high resolution user having a reference resolution or more (S201 and S203).

When the browser size is equal to or larger than the reference size, the browser alignment may be checked according to the content alignment method by checking the arrangement of the contents (S205, S207, and S209). For example, if the content arrangement is centered, the margins can be seen on both sides of the browser. If the content alignment is left, the margins can be seen on the right side of the browser. At this time, it is obvious that not only the center alignment or the left alignment but also various alignment methods may exist in the content alignment method.

The initial banner setting unit 510 may adjust the banner position based on the identified position or size of the browser margin and adjust the banner size to transmit to the user terminal 100 (S211, S213).

When a resize event for resizing the browser occurs from the browser of the user terminal 100, the banner adjusting unit 520 may check the size of the browser again and check the browser margins (S215 and S217). The banner position may be adjusted based on the confirmed browser margin position or size, and the banner size may be adjusted and transmitted to the user terminal 100 (S211 and S213).

What has been described above is only an embodiment of the present invention and the scope of the present invention is not limited thereto. The scope of the present invention will include all technical components recognized as the claims described below and equivalents thereof.

As described above, according to the present invention, when providing an advertisement to a user terminal, an optimized form of advertisement may be provided in consideration of an actual user environment.

In particular, apart from existing Internet advertisements that are transmitted in fixed sizes at fixed locations, the content area can be secured in the advertisement area, and the banner size can be adjusted based on the browser size or margin size. You can maximize the effectiveness of advertising without affecting.

In addition, according to the present invention, it is possible to adjust the ad size based on the size of the margin that varies depending on the browser size, and to increase the attention of the advertisement while exposing a background screen such as an advertiser's logo to the margins other than the advertisement, while utilizing the utilization of the browser margin. It can increase.

Claims (24)

In the method for providing a banner advertisement to a user terminal connected via the Internet, a) checking the resolution of the user terminal to check the browser size if the reference resolution is equal to or greater than; b) identifying at least one of the margin size of the browser and the location of the margin, taking into account one or more of a predefined content size, browser size and content alignment scheme; and c) adjusting the transmission target banner advertisement size based on the determined margin information and transmitting the same to the user terminal. How to serve ads. The method of claim 1, The reference resolution can be arbitrarily set How to serve ads. The method of claim 1, The content sorting method One or more of a left alignment in which the content is aligned with the left line of the browser screen, a right alignment in which the content is aligned in accordance with the right line of the browser screen, and a center alignment in which the content is aligned in the center of the browser screen. How to serve ads. The method of claim 3, If the content sorting method is left-aligned, Step b), The margin is provided on the right side of the browser, and the step of determining that the margin is formed based on a value excluding the content size from the browser size. How to serve ads. The method of claim 3, When the content sorting method is the center alignment, Step b), The margin is provided on both left and right sides of the browser, and the step of determining that the margin is formed based on the value excluding the content size from the browser size is How to serve ads. The method of claim 1, Step c) is Adjusting the banner ad size based on the horizontal size of the margin to transmit to the user terminal How to serve ads. The method of claim 6, After step c), and d) re-evaluating the size of the margin or the size of the browser when the resize event of the browser occurs, and resizing the banner advertisement size based on the re-detection size to transmit to the user terminal. How to serve ads. The method of claim 7, wherein Step d) Resizing the width of the banner ad based on the re-detected margin or browser width; And Resizing the banner ad height based on the resized banner ad width. How to serve ads. A storage medium having recorded thereon a program for executing the method of claim 1 on a computer. In the advertisement providing system for providing a banner advertisement to a user terminal connected through the Internet, An advertisement information database storing banner advertisement information to be transmitted to an advertisement tag included in a document provided to a user terminal; An advertisement server that retrieves advertisement information stored in the advertisement information database and transmits a corresponding banner advertisement to the user terminal; And And an ad adjustment server that checks the resolution of the user terminal and adjusts the size of the banner advertisement when the resolution is equal to or greater than a reference resolution. Ad serving system. The method of claim 10, The ad mediation server, Considering one or more of the margin size and margin position of the browser in consideration of one or more of a predefined content size, browser size, and content alignment method, and adjusting the size of the banner advertisement to be transmitted based on the identified margin information. Ad serving system. The method of claim 11, The reference resolution can be arbitrarily set Ad serving system. The method according to claim 11 or 12, wherein The ad mediation server If the content sorting method is left-aligned, The banner ad size is adjusted to a size based on a value excluding the content size from the browser size so that the right side of the browser is displayed. Ad serving system. The method according to claim 11 or 12, wherein The ad mediation server When the content sorting method is the center alignment, The banner ad size is adjusted to a size based on the value excluding the content size from the browser size so that the display is displayed on both left and right sides of the browser. Ad serving system. The method of claim 10, The ad mediation server To resize the banner ad based on the margin Ad serving system. The method of claim 15, The ad mediation server, When the resize event of the browser occurs, re-establishes the margin or the size of the browser and resizes the banner ad based on the re-detected size. Ad serving system. The method of claim 16, The ad mediation server, Resizes the banner ad based on the redesigned margins or browser width, and resizes the banner ad based on the resized banner ad width. Ad serving system. If the resolution of the user terminal connected via the Internet is greater than the reference resolution, the advertisement server adjusts the banner ad size provided to the user terminal. The method of claim 18, The reference resolution can be arbitrarily set Ad Mediation Server. The method of claim 18, Initial banner that determines one or more of the margin size and margin position of the browser in consideration of one or more of a predefined content size, browser size, and content alignment method, and adjusts the size of the destination banner advertisement based on the identified margin information. Including a setting part Ad Mediation Server. The method of claim 20, The initial banner setting unit, If the content alignment method is left-aligned, the banner advertisement size is adjusted to a size based on a value excluding the content size from the browser size so that the content is displayed on the right side of the browser. When the content sorting method is the center alignment, the banner advertisement size is adjusted to a size based on a value excluding the content size from the browser size so that the content is displayed on both left and right sides of the browser. Ad mediation server The method according to any one of claims 18 to 21, When the resize event of the browser occurs, and further includes a banner control unit for re-reconstructing the banner ad size based on the re-detected size by re-evaluating the margin or the size of the browser Ad Mediation Server. The method of claim 20, wherein Banner ad resizing, The horizontal resizing of the banner ad based on the margin or browser horizontal size and the vertical resizing of the banner ad based on the horizontal Ad Mediation Server. The method of claim 22, Banner resizing is Horizontal resizing of banner ads based on margin or browser horizontal resizing and Vertical resizing of banner ads based on horizontal size of banner ads Ad Mediation Server.

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