KR20070067656A - Method for bidding advertizement on internet - Google Patents

Abstract

A method for bidding AD in the Internet is provided to reasonably improve payment of successful bidders more than the number of restricted AD slots of a webpage and remove inconvenience of making a bid at the same time everyday by specifying a period for automatically performing bidding in a bid input window. If a client presents the AD bid by connecting to a shopping mall, the presented AD bid is stored to a database until the predetermined bidding time is finished(S204). If the predetermined bidding time is finished, an available successful bid range as many as the number of AD slots is determined by sorting all AD bids stored in the database and counting the AD bids from the highest price(S210). The lowest price among the sorted AD bids included in the range is determined as a successful bid(S212). The bids of the clients and the successful bid information are transmitted to each client(S214). The price corresponding to the successful bid is transferred from an account of the successful bidders(S216).

Description

How to bid ads on the internet {METHOD FOR BIDDING ADVERTIZEMENT ON INTERNET}

1 is a block diagram of an Internet service for implementing the method according to the present invention;

2 is a flowchart of an advertisement bidding process on the Internet according to a preferred embodiment of the present invention;

3 is a diagram illustrating a bid amount sorting process and a successful bidding process of FIG.

<Explanation of symbols for the main parts of the drawings>

100/1 to 100 / N: Client group 102: Internet

104: ad bid server 106: client information DB

108: Bidding Information DB

The present invention relates to a method for bidding advertisements on the Internet, and more particularly, to a method for bidding advertisements on the Internet that is suitable for giving a reasonable bidding opportunity.

In general, an advertising method in an online shopping mall has a flat advertising method and a bid advertising method.

The flat rate advertising method is a form in which a certain amount of advertising fee is paid for a specific slot on a web page, a specific period of time, etc., for example, when a predetermined advertisement is applied for each quarter.

The bidding method receives bids from a large number of bidders, selects as many bidders as the number of slots where the ad will be displayed from the highest price, and allocates the slots in the order of the highest ad exposure according to the price suggested by these bidders. This is the format.

However, in the conventional bidding advertisement method, assuming that a limited number of ad slots are exposed on a web page and that each slot has the same exposure level, the successful bidder who has paid a relatively high price and corresponding bid is shown. The problem is that they cannot provide the services and receive the corresponding services even though they pay a high cost. In other words, it is difficult to fully apply the advertising efficiency of the ad slot because the bidding method of the existing bidding method is not known. Therefore, a low winning bid ad slot may have a large advertising effect, and a high winning bid ad slot may be advertised. There is an absurdity that the effect may be small.

For example, in search box advertising, if only one seller's ad is shown in the search box, even if 10 winners pay an ad slot fee of up to $ 10 to $ 50, There is no choice but to provide the same exposure, which makes it unreasonable to the successful bidder.

The present invention is to solve the above-mentioned unreasonable aspect of the prior art, to provide a method for bidding ads on the Internet that can more reasonably improve the payment of more successful bidders than the number of slots for a limited number of ad slots on a web page. The purpose is.

Another object of the present invention is to provide a bidding method on the Internet that can eliminate the inconvenience of having to bid in the same time zone every day by specifying the period of bidding automatically on the screen window for entering the bid amount.

Still another object of the present invention is to provide an advertisement bidding method on the Internet that allows bidding of a user whose advertisement is in progress by displaying advertisement status information of a bidder while the advertisement is being advertised.

According to a preferred embodiment of the present invention for achieving the above object, a method of bidding an advertisement for any ad slot on any web page, any client through the Internet to access the shopping mall to present the bid amount of the advertisement If the predetermined bid available time is closed, database the ad bid amount to be presented; and if the preset bid available time is closed, sorting all the bid amounts in the database and counting the highest bid amount to Determining a bidding range for the bid amount as many as the number of bids; determining the minimum bid price among the sorted bid amounts; and transmitting bids and information about the bid prices from a plurality of clients to each client. And the amount of the winning bid price from the bidder's account. It provides a method for bidding advertisements on the Internet including the step of transferring.

Hereinafter, with reference to the accompanying drawings will be described in detail a preferred embodiment of the present invention.

1 is a block diagram of an Internet service for implementing an advertisement bidding method according to the present invention. The client group 100/1 to 100 / N, the Internet 102, the advertisement bidding server 104, and the client information DB 106 are shown in FIG. And bid information DB 108.

As shown in FIG. 1, the client groups 100/1 to 100 / N are users or user terminals connected to the Internet 102. For example, a desktop, a notebook, or the like may be applied. Such client groups 100/1 to 100 / N are advertisement bidders (or bidder's terminals) which input bid amounts for use of arbitrary ad slots of a particular web page to the advertisement bidding server 104 according to the present embodiment.

The Internet 102 provides various services that exist in the TCP / IP protocol and its upper layers: HyperText Transfer Protocol (HTTP), Telnet, File Transfer Protocol (FTP), Domain Name System (DNS), and Simple Mail Transfer Protocol (SMTP). , A global open computer network architecture that provides Simple Network Management Protocol (SNMP), Network File Service (NFS), Network Information Service (NIS), and any client in client groups (100/1 to 100 / N). Provides an environment for allowing the user to be connected to the advertisement bidding server 104 described later.

When the bid amount is presented from any client in the client group 100/1 to 10 / N, for example, Client 1 (100/1), the advertisement bidding server 104 according to the present embodiment returns the bid amount to the bid information DB 108. ) To save. In addition, the advertisement bidding server 104 automatically sorts all the bid amounts stored in the bidding information DB 108 from the highest price to the lowest price after the bid amount is completed by a predetermined time, and then bids only as much as the bid amount of the ad slots. It determines the minimum winning price as the final winning price. The overall service process of such an ad bid server 104 will be described in more detail in the flowchart below.

The client information DB 106 records / manages various kinds of information of the clients for the client group 100/1 to 100 / N, for example, user ID, password, social security number, address information, payment information, account information, and the like. As the DB, the corresponding information may be read or updated with new client information by the advertisement bidding server 104.

The bid information DB 108 is a DB in which information such as a bid amount presented from the client is recorded, and the corresponding information may be read by the advertisement bid server 104 or updated with new client information.

The above-mentioned DBs 106 and 108 are relational database management systems (RDBMS) such as Oracle, Infomix, Sybase, DB2, Gemston, Orion, An object oriented database management system (OODBMS) such as O2 can be implemented for the purposes of the present invention, and has suitable fields to achieve its function.

Hereinafter, with the above-described configuration, it will be described in detail with reference to the flowchart of Figure 2 attached to the advertising bidding process on the Internet according to a preferred embodiment of the present invention.

As shown in FIG. 2, in step S200, the advertisement bidding server 104 determines whether any bidder, for example, the client 1 (100/1) is connected through the shopping mall server (not shown), and the client 1. When (100/1) is connected to the shopping mall server, the process proceeds to step S202 to determine whether a predetermined bid amount is presented. In this case, the bid amount may be used not only for cyber money and points, but also for direct cash.

If a predetermined bid amount is presented in step S202, the advertisement bidding server 104 proceeds to step S204 and stores the bid amount shown in the bid information DB 108.

Such a bid amount storage process is repeatedly performed until the preset bidable time ends, as in step S206. That is, for convenience of description, any bidder is illustrated as client 1 (100/1), but it means that another third client or a plurality of clients may present a predetermined bid amount to the advertisement bidding server 104. do.

On the other hand, the step (S204) is made in a specific time zone every day, in order to eliminate the inconvenience that the client wants to bid in the same time zone every day, in the present embodiment automatically bids every day in the screen window for entering the bid amount It is characterized in that the input period is specified.

In addition, at the time of bidding, it is characterized in that the client is able to check the information on the number of people currently participating in the bidding and the advertising bid amount presented by each through the screen window provided for the corresponding function.

In addition, in the present embodiment, it is possible to bid the client whose advertisement is currently in progress, so that the screen window is provided with an icon for knowing the advertisement progress information about whether the advertisement of the bidder is in progress or not. It is characterized by.

In addition, in the present embodiment, it is possible to input the advertisement text to be used for the own advertisement slot while the bid amount is input under a certain limit, for example, 30 characters or less.

On the other hand, if the bidding time is closed as a result of the determination in step S206, the ad bid server 104 proceeds to step S208 and step S210 to sort all the bid amount stored in the bidding information DB 108 After that, the maximum amount is counted to determine the bidding range for the bid amount as many as the number of ad slots. As illustrated in the left figure of FIG. 3, the number of ad slots, for example, 17 bids, is determined for the total bids. 3 illustrates a total of 17 bids ranging from the highest bid amount of 40,000 won to the lowest bid amount of 30,000 won. In this case, when the number of bids corresponding to the number of slots is counted from the highest price and is limited to successful bidders, when the same amount is included in the successful bidding range, the successful bidders are selected in order of fast bidding time.

Thereafter, the advertisement bidding server 104 proceeds to step S212 to determine the minimum price as the final successful bid price in the determined successful bidable range. In FIG. 3, it is illustrated that 30,000 won was determined as the final successful bid price, and the result is as illustrated in the right figure of FIG. 3. As illustrated in FIG. 3, it can be seen that in the present embodiment, 17 different bid amounts are equally applied to the lowest successful bid price of 30,000 won.

On the other hand, the ad bid server 104, as in step S214, when the information about the bid presented by the client 1 (100/1) and the bid of the client 1 (100/1) is successful bid Information about the successful bid price is transmitted to the client 1 (100/1). This process is equally applicable to clients who presented the remaining 16 bids.

Finally, in step S216, the advertisement bidding server 104 transfers the amount (or cyber money, points, etc.) as much as the successful bid price from the bidder's account. For example, if the bid of the client 1 (100/1) is 40,000 won and is determined to be a successful bid, the final amount of 40,000 won is not transferred from the account information of the client 1 (100/1) stored in the client information DB 106. The winning bid is 30,000 won.

Looking at this step (S216) in more detail, first, the bidder may be provided with a screen window that can manage the overall information about the advertisement that is currently in progress or bidding from the shopping mall server.

The screen window may display information on whether the bid was successful, information on the bid and the bid price, and information on whether the advertisement is currently in progress or whether the advertisement was terminated due to a failed bid. have.

In addition, in the present embodiment, the shopping mall manager may also check information on bidders through a separate management program, for example, the type of the advertisement, the period of automatic bidding, the bid and the successful bid price, and the progress of the advertisement. In some cases, the manager may modify the information on the bidders.

As described above, the present invention is implemented to uniformly determine the advertising fee to the lowest successful bid price within the predetermined bid for the advertising bidders presented different bid amounts.

According to the present invention, by determining the advertising fee uniformly with the lowest successful bid price within the predetermined bidding range for the advertising bidders who presented different bid amounts, it is possible to implement a more reasonable advertising fee bar, providing the seller with transparency in payment of the advertising fee And it creates the effect of increasing advertising revenue for shopping mall service providers.

As described above, embodiments of the present invention have been described in detail, but the present invention is not limited to these embodiments, and the present invention may be operated in various modifications from those skilled in the art within the spirit and scope of the present invention described in the claims below. to be.

Claims (10)

A method of bidding ads for any ad slot on any web page, When any client accesses a shopping mall and presents an advertisement bid amount through the Internet, databaseing the suggested bid amount until a predetermined bidable time period is closed; Determining a bidding range for the bid amount of the number of the ad slots by sorting all the database bids, starting from the highest amount, after the preset bidable time ends; And determining a minimum price of the sorted bid amounts as a successful bid price. The method of claim 1, And determining a minimum price of the sorted bids as a successful bid price, and then transmitting the bids presented by a plurality of clients and information on the successful bid prices to each client. The method of claim 1, And transferring the amount of the winning bid amount from the winning bidder's account. The method of claim 1, The method of claim 1 further comprising the step of checking the information on the number of people participating in the auction and the ad bid amount each presented through the screen window provided for the corresponding function. The method of claim 1, The advertisement bidding method on the Internet, characterized in that inputting the advertising text to be used in the advertisement slot when the advertisement bid amount is presented. The method of claim 1, And providing the client with information about an advertisement progress state of the client who has presented the advertisement bidding amount. The method of claim 1, Wherein the database step, the bidding method for advertising on the Internet, characterized in that for specifying the period of bidding every day to automatically enter the advertising bid amount presented from the client. The method of claim 7, wherein The period of the advertisement bidding method on the Internet, characterized in that the input is made to be entered in the screen window in which the bidding amount. The method of claim 1, The manager of the shopping mall further comprises the step of checking or modifying information related to the bidders through a separate management program. The method of claim 1, The advertisement bidding amount proposed by the client is any one of cyber money, points and cash.

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