KR20070055890A - Method for processing to skip advertisement of television - Google Patents

Abstract

The present invention relates to a method of skip processing a commercial.

In accordance with one aspect of the present invention, there is provided a method for skipping advertisement broadcasting, comprising: receiving a DMB broadcast at a DMB receiving terminal apparatus; Determining whether to watch a commercial for the received DMB broadcast; Detecting information indicating that the commercial content is received from the received DMB broadcast signal in the skip mode of the commercial broadcast as a result of the determination; Skipping the commercial content and performing a task other than viewing the DMB broadcast in a section in which information representing the commercial content is detected; Characterized in that it comprises a.

Commercial, Skip, DMB

Description

How to handle commercial skips {METHOD FOR PROCESSING TO SKIP ADVERTISEMENT OF TELEVISION}

1 is a block diagram of a DMB receiving terminal apparatus to which the present invention is applied.

2 is a flowchart of an embodiment of a commercial skip processing method according to the present invention;

3 is a flowchart of another embodiment of a commercial skip processing method according to the present invention;

4 is a flowchart of another embodiment of a commercial skip processing method according to the present invention;

5 is a diagram illustrating an example of a commercial caption processing screen during commercial skip processing according to the present invention;

The present invention relates to a method of skip processing a commercial.

In the case of television broadcasting, commercial commercial intervention is inevitable in some sense. Not only the existing analog TV broadcasting, but also digital TV broadcasting, satellite DMB or terrestrial DMB commercial commercial broadcasts for commercial purposes, as well as public broadcasting in some cases commercial commercials are involved.

From an operator's point of view, commercial intervention is closely related to revenue generation. From the point of view of a broadcasting terminal user, commercial broadcasting is used as a means of acquiring information. There are many cases where you want consistent and uninterrupted viewing of the program.

SUMMARY OF THE INVENTION An object of the present invention is to provide a method of skip processing a received commercial broadcast separately from the broadcast program in a TV broadcast receiving terminal device.

The commercial skip processing method of the present invention includes detecting information for identifying a program and commercial content from a received broadcast signal; Skip processing the corresponding commercial content in a section in which information representing the commercial content is detected; Characterized in that it comprises a.

In the present invention, the terminal device in the skip section of the commercial content is characterized in that the viewing of the commercial broadcast.

In the present invention, the terminal device performs a task other than watching the broadcast in the skip section of the commercial content.

In the present invention, in the skip section of the commercial content, the terminal device is characterized by decoding the text information of the commercial content to process it as a subtitle.

In the present invention, the terminal device in the skip section of the commercial content is characterized in that the decoding of the text information of the commercial content and processing it as a caption according to the user's selection.

In the present invention, the information representing the advertisement content is included in a header in a packet-based digital broadcasting system.

In the present invention, the information representing the advertisement content is included in the PMT-PID table in a packet-based digital broadcasting system.

In the present invention, the information representing the advertisement content is characterized in that it includes information representing the advertisement content in a packet-based digital broadcasting system.

In the present invention, the information representing the commercial content is characterized in that the packet-based digital broadcasting system includes information representing the content of the advertisement in text.

In the present invention, the information representing the commercial content is updated to the terminal device.

In the present invention, the skip processing of the commercial content may be performed automatically or manually according to a user's selection.

The commercial skip processing method of the present invention comprises the steps of: detecting information identifying broadcast content from a received broadcast signal; Registering the advertising broadcast content from the information identifying the broadcast content; Comparing the information identifying the broadcast content with registered information to determine whether the broadcast content is an advertisement broadcast; Skipping the corresponding commercial content in a corresponding section when the determination result is the commercial; Characterized in that it comprises a.

In accordance with one aspect of the present invention, there is provided a method for skipping advertisement broadcasting, comprising: receiving a DMB broadcast at a DMB receiving terminal apparatus; Determining whether to watch a commercial for the received DMB broadcast; Detecting information indicating that the commercial content is received from the received DMB broadcast signal in the skip mode of the commercial broadcast as a result of the determination; Skipping the commercial content and performing a task other than viewing the DMB broadcast in a section in which information representing the commercial content is detected; Characterized in that it comprises a.

Hereinafter, an embodiment of a broadcast skip processing method according to the present invention will be described with reference to the accompanying drawings. The skip skip method and the terminal apparatus described with reference to FIGS. 1 to 5 will be described as an embodiment based on the DMB broadcast system. Here, PDA is taken as an example of a terminal device equipped with a reception function of terrestrial DMB broadcasting.

The main control unit 10 controls the terminal device. The interface unit 20 controls key input, an external memory interface, a cradle connection, and a display driving interface under the control of the main controller 10. The display unit 30 provides an output of an image, data, and the like and a touch screen based user interface environment, and is connected to the main control unit 10. The memory unit 40 is responsible for storing and outputting applications and data including an OS related to the terminal device control of the main controller 10. The tuner 50 is in charge of DMB broadcasting tuning, and the DMB module 60 is in charge of DMB broadcasting decoding of channels tuned by the tuner 50. The memory unit 70 is connected to the DMB module 60 and is responsible for storing and outputting applications and data for receiving and decoding DMB broadcasts. The DAC 80 performs digital / analog conversion of the DMB broadcast signal, and the codec 90 performs coding / decoding of the DMB broadcast signal and outputs A / V content.

The advertisement skip mode is set in the interface unit 20 or the touch screen-based display unit 30 according to a user's selection. The setting of the commercial skip mode may be set in advance by default, or may be selected in real time from this hot key input by setting a hot key for commercial skip during DMB broadcast reception. When the skip mode of the commercial is set, the DMB module 60 determines the commercial content from the DMB broadcast signal of the channel tuned by the tuner 50 under the control of the main controller 10. Whether the content is advertising content may be transmitted by including information indicating that the content is advertising content in the header, and further, PMT-PID information, and determining the result according to the result of receiving and decoding the same by the DMB module 60. Or, the program identification information (PMT-PID) is detected, and the corresponding code value is registered in the commercial content table (DB) by recognizing that the corresponding program is commercial content according to a user's response, and then the same code When a value is detected, a method of determining the corresponding content as a commercial may be used.

In the case of the present broadcast program, the A / V content processed by the DMB module 60 is decoded by the driving of a codec through the DAC 80, and the decoded A / V signals are respectively converted into a speaker (or a headset) and a speaker. It is output through the display unit 30. In the case of commercial content, A / V output is interrupted, and the main control unit 10 switches to an environment in which a task other than watching DMB broadcasting of the PDA is performed. When the skip section of the commercial is ended, that is, when information representing the broadcast program is detected, the user is queried through the display unit 30 to determine whether to terminate the current task execution. If the user wants to finish performing the current task in response to the DMB broadcasting (A / V output) mode, otherwise, the user does not want to watch DMB broadcasting until the user responds that he / she wants to watch the broadcasting program. Control to continue task execution.

DMB (Digital Multimedia Broadcasting) is a broadcasting service that digitally modulates multimedia content such as voice and video and provides the same to a terminal device. DMB is roughly divided into satellite DMB and terrestrial DMB. DMB broadcasting is based on the MEPG2-TS standard and multiplexes audio and video content and packetizes it and transmits it. Each packet has a header, and the header has a PID as information for identifying a broadcast program. In addition, the head of each packet always includes a program map table (PMT) and a program association table (PAT) table. The PMT includes information (Code) for identifying the program being transmitted, and the PAT includes information (Code) for finding the PMT, that is, information indicating where the PMT is located. PMT and PAT are continuously transmitted in the middle of the program, to prepare for data loss when the previously transmitted PMT and PAT disappear.

According to the present invention, the broadcast signal includes information for representing whether the current broadcast content is the broadcast program or the advertising broadcast content, and the terminal apparatus detects identification information of the received broadcast signal, thereby detecting the current broadcast content. Whether the program is a broadcast program or advertisement broadcast content is determined.

Information representing that the broadcast content is advertisement broadcast content may be included in a header. Furthermore, it may be included in the PMT-PID, includes a code representing a commercial content, includes information representing an advertisement content, and for example, text type information that substantially represents the advertisement content. It may include.

In order to identify whether the current content is the commercial content, the DMB receiving terminal apparatus detects the information representing the commercial content as described above. When the information representing the commercial content is detected, the corresponding content is determined as the commercial. The skip content is processed for the commercial content. Here, the skip processing includes stopping watching a broadcast. Interruption of the broadcast viewing includes stopping the A / V output. When the broadcast viewing is stopped, the terminal device performs a task other than watching the broadcast. This means that the PDA equipped with the DMB module stops the A / V output of the DMB broadcast and performs tasks other than watching the DMB broadcast. In general, terminal devices such as PDAs support multi-tasking, so that A / V output of commercial content can be stopped and other tasks can be performed in the interval.

The execution of the advertisement skip function is automatically performed according to the user's setting, or when it is determined that the advertisement is the broadcast content, the user is queried whether to skip the advertisement and performs an appropriate operation according to the response. The method of inquiring whether to skip the commercial broadcast and receiving the response is made by providing a user response means in the terminal interface. For example, a hot key may be assigned to determine whether to skip commercials according to a user response.

During the skip of commercial content, if the PMT-PID of the broadcast program is detected, it automatically returns to the original DMB reception mode or the user is asked whether to continue the current task or to exit and return to the DMB reception mode. And perform the appropriate action according to the response.

During skipping of commercials, the PMT-PID of the program is detected and the user is asked whether to continue the work or to finish the operation and return to the DMB reception mode. It is made by providing. For example, a hot key may be assigned to determine whether to return to the broadcast program according to a user response.

The information representing the commercial content is updated. That is, when the information representing the commercial content, for example, a specific code value is determined as the information representing the commercial content, when the corresponding code value is detected, the commercial content can be determined as the advertisement content, which is stored in the internal memory of the terminal device. This information is stored as identification information, and the information stored in the past is used as a code value for determining future commercials, and when a new code value is received, a procedure of registering as a new advertisement PID in a memory table is performed.

When it is determined that the content is commercial content, information representing the actual content of the commercial content may be processed by subtitles and displayed. That is, even when performing a task other than watching a broadcast in a skip section of the commercial content, the text type information that substantially represents the advertisement content is decoded, and the decoded content is displayed as subtitles. To give. In this case, the A / V commercial itself is blocked, but the information representing the content of the advertisement is processed as a subtitle so that at least and minimal information on what kind of content is currently being received can be delivered to the user. This function can be effective as a means of mitigating or avoiding conflicts of interest between advertisers, operators and users due to the blocking of advertisements in commercial broadcasting.

2 shows a first embodiment of a commercial skip processing method according to the present invention. If the advertisement skip mode is selected when watching the DMB broadcast, the procedure for controlling to skip the advertisement section and perform a task other than watching the broadcast in the advertisement section according to the result of detecting the advertisement identification information is shown.

The first step S110 is watching DMB broadcasting. This step tunes the DMB broadcast signal of the channel selected by the user and decodes the AMB output.

The second step S120 is a step of determining whether the advertisement is skipped. The advertisement skip mode may be used when the user selects a hot key or the like in real time while receiving the current DMB broadcast or when it is preset by default in the OS. If the advertisement skip mode is not set, watching the DMB broadcast continues. However, if the advertisement skip mode is set, the process proceeds to a third step S130 to determine whether the current broadcast content is an advertisement broadcast. This can be carried by transmitting a code value representing the advertisement broadcast to information representing that the broadcast content is an advertisement, for example, PMT-PID information, and determining whether the code value is detected in the receiving terminal device.

Table 1 below shows an example of the PMT-PID table. This table is stored in the memory unit of the terminal device, and information related to whether or not the program is commercially obtained from the result of comparing the detected program identification information with the table values in Table 1, and what content is actually advertised. To get. Substantial advertisement content may be provided in a text type, and may be used for ad caption processing, which will be described later.

Code Content (subtitles) 0x04 LG X-note www.lge.com 0x05 LG Whissen www.lge.com 0x06 LG Fashion Dax www.lge.com ........... .............

If the advertisement identification information is not detected in the third step (S130), since the broadcast program is maintained, the DMB broadcast viewing continues, and if the advertisement identification information is detected, the process proceeds to the fourth step (S140). The fourth step S140 shows a step of skipping the advertisement section and performing a task other than broadcasting (A / V output) in the skip section. This is generally based on terminal devices including PDAs supporting multi-tasking.

The fifth step S150 is a step of determining whether the broadcast program identification information is detected. If the commercial is terminated and the present program is received, the process proceeds to step S160 to select whether to continue the currently executing task or to stop and return to watching the DMB program. To this end, the main control unit 10 may perform a query for inducing selection of the corresponding content to the display unit 30, and determine whether to execute the above operation from the user response thereto. If there is a response to stop the current work, go back to the DMB main program viewing step, and if there is a response to continue to perform the current work, the process proceeds to step 7 (S170) to continue the work. Thereafter, the user may issue a response-command requesting returning to the viewing of the broadcast program at any time to the terminal device using a key interface or a touch screen interface, and when the return command is inputted, the user moves to the DMB broadcasting viewing step. .

3 shows a second embodiment of a commercial skip processing method according to the present invention.

If the advertisement skip mode is selected when watching the DMB broadcast, the control skips the advertisement section and performs a task other than watching the broadcast in the advertisement section according to the detection result of the advertisement identification information. Shows the procedure of performing ad caption processing using the information.

The first step S210 is a viewing of DMB broadcasting. This step tunes the DMB broadcast signal of the channel selected by the user and decodes the AMB output.

The first step (S220) is a step of determining whether the advertisement is skipped. The advertisement skip mode may be used when the user selects a hot key or the like in real time while receiving the current DMB broadcast or when it is preset by default in the OS. If the advertisement skip mode is not set, watching the DMB broadcast continues. However, if the advertisement skip mode is set, the process proceeds to a third step S230 to determine whether the current broadcast content is an advertisement broadcast. This can be carried by transmitting a code value representing the advertisement broadcast to information representing that the broadcast content is an advertisement, for example, PMT-PID information, and determining whether the code value is detected in the receiving terminal device.

If the advertisement identification information is not detected in the third step (S230), since the broadcast program is continued, the viewing of the DMB broadcast continues, and if the advertisement identification information is detected, the process proceeds to the fourth step (S240). The fourth step (S240) determines whether or not to process the information that substantially represents the advertising content in the advertising content is skipped A / V output, for example, advertising content information provided in the text type in Table 1 as a caption. It's a step. The setting of this step S240 may be set in advance or in response to a user's response through an inquiry. If ad subtitle processing is required, the process proceeds to the fifth step S250, where the A / V output is skipped, but the information representing the advertisement content extracted from the commercial content is decoded, which is composed of subtitles and skipped during the skip period. Display on the display. This allows the user to recognize which advertisement is being skipped even when the user skips the output of the advertisement A / V, thereby preventing the blocking of useful advertisement information that may be needed.

The sixth step S260 shows a step of skip processing of the advertisement section and performing a task other than broadcast viewing (A / V output) in the skip section. This is generally based on terminal devices including PDAs supporting multi-tasking.

After the sixth step S260, the processes after the fifth step S150 of FIG. 2 may be performed. That is, it is determined whether the broadcast program identification information is detected, and if the broadcast program is received, the user may select whether to continue the currently executing task or to stop and return to watching the DMB broadcast program. To this end, the main control unit 10 may perform a query for inducing selection of the corresponding content to the display unit 30, and determine whether to execute the above operation from the user response thereto. If there is a response that wants to stop the current work, go back to the DMB main program viewing step, and if there is a response that wants to continue the current work, the work is continued. Thereafter, the user may issue a response-command requesting returning to the viewing of the broadcast program at any time to the terminal device using a key interface or a touch screen interface, and when the return command is inputted, the user moves to the DMB broadcasting viewing step. .

Figure 4 shows a third embodiment of a commercial skip processing method according to the present invention. If the advertisement skip mode is selected when watching the DMB broadcast, the procedure for controlling to skip the advertisement section and perform a task other than watching the broadcast in the advertisement section according to the result of detecting the content identification information is shown. 4 shows a method of registering (update) the commercial code value according to the content identification information and using the registered commercial code value to determine whether the broadcast content is the broadcast program or the commercial. This embodiment can be used for all or else the provider of broadcast content (which may be a broadcaster) delivers information (Code value) identifying whether the content is a broadcast program or commercial content. This may be more useful in the latter case. That is, even if the broadcasting station does not give information representing the advertising content, when the identification information on the corresponding content is given, the identification information (Code value) is represented in the database that the advertisement is represented in the terminal device and registered and detected. Based on the result of comparing the program identification information (Code value) with the registered information, it is possible to determine whether or not it is a commercial.

The first step S310 is a DMB broadcasting viewing step. This step tunes the DMB broadcast signal of the channel selected by the user and decodes the AMB output.

The first step S320 is determining whether the advertisement is skipped. The advertisement skip mode may be used when the user selects a hot key or the like in real time while receiving the current DMB broadcast or when it is preset by default in the OS. If the advertisement skip mode is not set, watching the DMB broadcast continues. However, if the advertisement skip mode is set, the process proceeds to the third step S330 to detect the identification information of the current broadcast content, and the process proceeds to the fourth step S340, which is stored in the memory unit of the terminal device and the detected identification information. Compare ad identification information.

This means that information representing the type of broadcast content, for example, a program code value included in PMT-PID information is detected by the terminal device and used as information for determining whether the currently received content is an advertisement broadcast. it means.

In the next fifth step S350, the stored identification information (advertisement identification information) is compared with the detected identification information. In this step, if the detected identification information and the previously stored commercial identification information does not match, it is new advertisement identification information, and this is additionally registered in the existing advertisement identification information (DB). In a case where the process proceeds to a seventh step S370, an advertisement skip process and a task process are performed.

The seventh step S370 shows a step of skipping the advertisement section and performing a task other than watching the broadcast (A / V output) in the skip section. This is generally based on terminal devices including PDAs supporting multi-tasking.

After the seventh step S370, the process after the fifth step S150 of FIG. 2 may be performed. That is, it is determined whether the broadcast program identification information is detected, and if the broadcast program is received, the user may select whether to continue the currently executing task or to stop and return to watching the DMB broadcast program. To this end, the main control unit 10 may perform a query for inducing selection of the corresponding content to the display unit 30, and determine whether to execute the above operation from the user response thereto. If there is a response that wants to stop the current work, go back to the DMB main program viewing step, and if there is a response that wants to continue the current work, the work is continued. Thereafter, the user may issue a response-command requesting returning to the viewing of the broadcast program at any time to the terminal device using a key interface or a touch screen interface, and when the return command is inputted, the user moves to the DMB broadcasting viewing step. .

Also, as described with reference to FIG. 3, an advertisement subtitle processing process may be performed, which is similar to the fourth step S240 and the fifth step (FIG. 3) of FIG. 3 immediately before the advertisement skip processing and task performing step S370. It can be made simply by going through S250).

The commercial skip method according to the embodiments of FIGS. 2, 3, and 4 described above may be combined with each other, and may be usefully and appropriately applied according to a broadcast environment, an external broadcast environment, and a terminal device implementation.

5 shows an example of a commercial subtitle processing screen during commercial skip processing according to the present invention. The phone book search / edit window 110 is displayed on the display window of the PDA 100 as a multi-tasking operation during commercial skip, and the subtitle 120 which processes the advertisement content as text is displayed at the bottom of the display window. have. Here, the position of the subtitle 120 may be freely adjusted by the user's selection. The adjustment of the caption position is simply performed by controlling the position of the caption 120 displayed on the display unit 30 in the main controller in response to a position adjustment command input by the user through an interface such as a key or a touch screen. The PDA 100 is provided with a key 130 for inputting a device operation command, etc. by a user, and if necessary, any one of the keys can be skipped to an advertisement, a subtitle processing, or a DMB broadcast viewing. Of course, it can be assigned as a hot key for 'return'.

The present invention provides a technique that can block viewing of an advertisement broadcast that the user does not want by automatically detecting and skipping the advertisement broadcast in the broadcast receiving terminal device. In addition, the present invention also provides a technique for receiving information that summarizes the actual content of an advertisement included in a commercial, for example, in a text type, decoding the same, and processing it as a caption on the display unit. In addition, it is useful because parallel operation of terminal equipment based on multitasking is possible during skip of commercial broadcasting. By skipping the commercial, the A / V output can be cut off, thereby reducing unnecessary power consumption associated with watching the commercial on the portable device.

Claims (20)

Detecting information for identifying a program and commercial content from the received broadcast signal; Skip processing the corresponding commercial content in a section in which information representing the commercial content is detected; Commercial skip processing method comprising a. The method of claim 1, wherein the terminal apparatus stops watching the commercial in the skip section of the commercial content. The method of claim 1, wherein the terminal device performs a task other than watching a broadcast in a skip section of the commercial content. The method of claim 1, wherein, in the skip section of the commercial content, the terminal apparatus decodes text information of the commercial content and processes the same as subtitles. The method of claim 1, wherein, in the skip section of the commercial content, the terminal apparatus decodes the text information of the commercial content and processes the subtitle according to a user's selection. The method of claim 1, wherein the information representing the commercial content is included in a header in a packet-based digital broadcasting system. The method of claim 1, wherein the information representing the commercial content is included in a PMT-PID table in a packet-based digital broadcasting system. The method of claim 1, wherein the information representing the commercial content includes information representing commercial content in a packet-based digital broadcasting system. The method of claim 1, wherein the information representing the commercial content includes information representing textual content of the advertisement in a packet-based digital broadcasting system. The method of claim 1, wherein the information representing the commercial content is updated in a terminal device. The method of claim 1, wherein the skip processing of the commercial content is performed automatically or manually according to a user's selection. Detecting information identifying broadcast content from the received broadcast signal; Registering the advertising broadcast content from the information identifying the broadcast content; Comparing the information identifying the broadcast content with registered information to determine whether the broadcast content is an advertisement broadcast; Skipping the corresponding commercial content in a corresponding section when the determination result is the commercial; Commercial skip processing method comprising a. The method of claim 12, wherein the information identifying the commercial content further includes information representing the content of the broadcast content. The method of claim 12, wherein, in the skip section of the commercial content, the terminal device decodes information representing the content of the commercial content and processes the information as a caption. The method of claim 12, wherein the information representing the commercial content is included in a header in a packet-based digital broadcasting system. The method of claim 12, wherein the information representing the commercial content is included in a PMT-PID table in a packet-based digital broadcasting system. Receiving, by the DMB receiving terminal device, a DMB broadcast; Determining whether to watch a commercial for the received DMB broadcast; Detecting information indicating that the commercial content is received from the received DMB broadcast signal in the skip mode of the commercial broadcast as a result of the determination; Skip processing the commercial content and allowing a task other than viewing the DMB broadcast in a section in which information representing the commercial content is detected; Commercial skip processing method comprising a. 18. The method of claim 17, wherein if the reception of the broadcast program is confirmed during the commercial skip, the commercial skip is stopped. 18. The method of claim 17, further comprising: selecting whether to stop the commercial broadcast skipping and / or to return to the receiving of the broadcast program when the reception of the broadcast program is confirmed during the commercial skip. Skip method. 18. The method of claim 17, wherein, in the skip section of the commercial content, the terminal apparatus decodes information representing the content of the commercial content and processes the information as a caption.

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