KR20070043095A - Electronic commerce system and method using an interactive digital tv - Google Patents

Abstract

The present invention not only can be purchased by the viewer or customer by size (when the top or bottom is different sizes can be purchased) when ordering, the configuration of the product can be changed by selecting the item according to their preferences, The present invention relates to an electronic commerce system and method using a two-way digital TV that can provide a product that fits a user's taste by attaching a certain letter or mark to the product if necessary.

In an electronic commerce system using a two-way digital TV according to the present invention, the digital two-way TV allows a user to input personal information for the purchase / payment of a commercial item and at the same time (DIY: Do It Yourself) The key input unit 110 to select a function for purchasing a product, the purchase intention and the personal information transmitted through the key input unit 110 are checked, or the received personal information is received by the home shopping company 30. Displaying the transaction approval results and at the same time to store the personal information transmitted through the microcomputer 130 and the microcomputer 130 to process the input and output data for the D-Yi product purchase and the key input unit 110 The personal information storage unit 12, and the information about the purchase intention transmitted through the microcomputer 130 to exchange information with each broadcaster The RF transceiver 14 and the display unit 15 for displaying a transaction approval result input from the key input unit 110 or received from the home shopping company is made, the home shopping company (server) 30 When the DAIWay shopping products are purchased while watching the TV in both directions, the DWI function displays various DIWY function operation screens to display, add, and order the items on the bidirectional digital TV. Store and process data generated by

Through the D-Y function selection key input unit 110, the size of each component can be selected differently with respect to the products supplied in the set.

Interactive Digital TV, E-Commerce, D-Y, Items

Description

ELECTRONIC COMMERCE SYSTEM AND METHOD USING AN INTERACTIVE DIGITAL TV}

1 is a view showing the configuration of an electronic commerce system using a two-way TV according to the prior art.

2 is a block diagram showing the configuration of a two-way TV having a credit settlement function in an electronic commerce system of a two-way digital TV according to the prior art.

3 is a block diagram showing the configuration of a two-way digital TV in an electronic commerce system of a two-way digital TV according to the present invention.

4 is a schematic block diagram of the home shopping company (server) 30 of FIG.

FIG. 5 is a detailed operation flowchart of the electronic commerce method of the interactive digital TV of the present invention according to the apparatus configured as shown in FIG. 4.

FIG. 6 is a diagram illustrating an example of a DWA shopping mall screen in an electronic commerce method through an electronic commerce system using a two-way digital TV according to the present invention.

Explanation of symbols on the main parts of the drawings

30: Home shopping company (server)

100: two-way digital TV

110: key input unit

130: micom

302: control unit

304: operating program

306: DIY program

308: data storage

310: customer database

312: Order Database

314: product database

316: item database

The present invention relates to an electronic commerce system and method using a two-way digital TV, and in particular, viewers or customers can not only selectively purchase by size (in the case of top or bottom can be purchased in different sizes), but also the composition of the product Also, it is possible to change by selecting items according to their preferences, and if necessary, by attaching a certain type of letter or mark to the product and providing the product according to the user's preferences. It is about a method.

With the rapid spread of the Internet and the development of two-way communication through TV, the concept of T-Commerce is rapidly spreading. In particular, TV is an easy-to-access medium for all classes, and it has the advantage of being able to use even those who are not familiar with computers such as the elderly and housewives.

Due to the recent development of the Internet technology and media, not only the method of purchasing a product directly by a consumer in a store, but also a new method of purchasing a product while ordering on-line shopping or watching a home shopping channel using the Internet has greatly spread. It is becoming. In particular, the purchase of goods using the home shopping channel has greatly changed the purchasing pattern of the consumer according to the rapid increase in the home shopping channel, the diversification of the products sold in each home shopping channel, and the low price sales strategy.

Each home shopping channel spends about 15 to 20 minutes for each item in each time slot to deliver highly detailed product information to the consumer and actively introduces the product's performance and price competitiveness to encourage consumers to purchase. With the most stimulating strategy, sales are skyrocketing.

1 is a view showing the configuration of an electronic commerce system using a two-way TV according to the prior art.

As shown in FIG. 1, the electronic commerce system using the interactive TV according to the related art includes: an interactive TV 10 having a function of purchasing and paying for commercial goods; Upon finding the purchase item while watching the interactive TV 10, the personal information of the purchased purchase information and the personal information for payment is transferred back to the credit transaction authentication system 50 through a communication network to request an approval or the approval request. A home shopping company 30 receiving the transmission; The home shopping company 30 goes through the authentication process to confirm the identity by comparing the personal information delivered to the internal customer DB with the personal information requested for approval, and the result approved by the credit card company credit system 60 A credit transaction authentication system 50 for transmitting back to the home shopping company 30; A card for approving credit card payment availability for personal information authenticated from the credit authentication system 50 and purchase information such as a payment amount / payment method and transmitting the approved information to the credit transaction authentication system 50. It is configured to include a payment company credit system (60).

In addition, the home shopping company 31 recognizes the interactive TV 10, and transmits the personal information and purchase / payment request details transmitted through the interactive TV 10 to the credit transaction authentication system 50 connected to various communication networks. Have a system

In addition, the credit transaction authentication system 50 has a structure of making a credit card payment approval request to the various credit card company credit system 60 through the procedure of verifying the identity based on the transmitted personal information.

In addition, the credit transaction authentication system 50 is the personal information of the interactive TV 10 transmitted through the payment request home shopping company 30, and the personal information previously input from the user before using the payment function using the interactive TV 10. It has an internet network connected to the outside to confirm its identity through comparison with.

In addition, the credit transaction authentication system 50 has a member DB (51) for storing member information, and operates a site 51 so that owners of interactive TV 10 can easily access the Internet.

Here, the personal information includes personally identifiable information such as a social security number and credit information such as a bank, a credit card password, and an electronic commerce password (security key) of an interactive TV.

2 is a block diagram showing the configuration of a two-way TV having a credit settlement function in an electronic commerce system of a two-way digital TV according to the prior art.

As shown in FIG. 2, the interactive digital TV 10 having a credit payment function according to the related art includes a key input unit 11 that allows a user to input personal information for purchase / payment of a commercial item. The microcomputer 13 confirms the purchase intention and the personal information transmitted through the key input unit 11 or receives the home shopping company 30 with respect to the input personal information to display a transaction approval result, and the key input unit. Personal information storage unit 12 for storing the personal information input through (11) and transmitted through the microcomputer 13, and information about each broadcaster with respect to the purchase intention transmitted through the microcomputer (13) RF transmission and reception unit 14 for transmitting and receiving, and a display unit 15 for displaying the transaction approval result input from the key input unit 11 or received from each broadcasting company.

In addition, the bidirectional TV 10 according to the related art has a unique ID (serial number) for each product, and the key input unit 11 includes various input buttons on a remote controller or a TV for purchase of commercial goods. The personal information storage unit 12 has various storage devices for storing the personal information input through various input buttons included in the remote controller or the TV, that is, a flash memory and a semiconductor integrated circuit (IC).

In addition, the RF transceiver 14 has an interface such as a modem or a LAN card that can exchange information with an external communication network, and the display unit 15 may be implemented as an OSD or displayed through various other display means.

In addition, the personal information includes personally identifiable information such as a social security number and credit information such as a transaction bank, a credit card password, and an electronic commerce password (security key) of an interactive TV.

In addition, the present invention, as well as the payment function, the personal information storage unit 12 can store all or part of the payment approved details by itself, and has a function to retrieve the payment history for a certain time, It is possible to calculate the sum of payments through TV or check the payment history from time to time.

However, in the electronic commerce system using the conventional interactive TV as described above, the user simply watches a variety of products provided by the home shopping company 30 through a product list and selects a desired product therefrom. There is a problem in that the selection of the product is limited because it is necessary to select from among the product screens that introduce the corresponding product provided by the administrator. Since the user cannot change the printed product screen, the user cannot add the design as he or she wants. There was a problem that the range of choice is limited, and thus there was a problem that the user's various needs could not be satisfied.

An object of the present invention has been proposed to improve the problems in the prior art as described above, so that the user can add a logo or a design at a specific position of the product as desired by the user so that the product selection of the user is increased. To provide an electronic commerce system using a two-way digital TV.

Still another object of the present invention is to provide an e-commerce method using an interactive digital TV, which allows a user to add a logo or a design to a specific position of a product as desired by the user, thereby increasing the user's product selection.

According to a preferred embodiment of the present invention for achieving the above object, an interactive digital TV having a function of purchasing and paying for a commercial product, and when purchasing an item while watching the interactive TV, the purchased information and the individual for payment A home shopping company (server) which transmits personal information among the information back to the credit transaction authentication system through a communication network or receives an approval request or transmits the requested result; The personal information requested for approval through the shopping mall company is compared with the internal customer DB and the personal information transmitted to verify the identity, and the results approved by the credit card company credit system are returned to each broadcasting company. A credit transaction authentication system for transmitting; A credit card credit system for approving credit card payment for personal information authenticated from the credit authentication system and purchasing information such as payment amount / payment method and transmitting the approved information to the credit transaction authentication system. In an electronic commerce system using a digital interactive TV comprising a digital interactive TV, the digital interactive TV allows a user to input personal information for the purchase / payment of a commercial item, and also does not Yourself (DIY). A key input unit for selecting a function for purchasing a product, a purchase intention and the personal information transmitted through the key input unit, or a personal information inputted to the home shopping company is displayed and the transaction approval result is displayed. The microcomputer processing the input and output data for the purchase of this product, and A personal information storage unit for storing the personal information input through a key input unit and transmitted through the micom, an RF transceiver for transmitting and receiving information with each broadcasting company about a purchase intention transmitted through the micom; And a display unit for displaying a transaction approval result inputted from the key input unit or received from the home shopping company, wherein the home shopping company (server) is connected to the digital TV on the two-way digital TV when purchasing a DAI shopping mall product while watching interactive TV. Display various DIY function operation screens for displaying, adding, and ordering used items, storing and processing data generated in the DIY product purchasing process, and through the DIY function selection key input unit 110. The size of each component for each item supplied as a set The e-commerce system using interactive digital television, which is characterized in that so that you can select is provided.

Preferably, the home shopping company (server) is characterized in that the viewer can upload the image file stored in the PC or storage medium during the implementation of the D-Y function to process as an item.

Also preferably, the home shopping company (server) is an operating program for operating the overall home shopping company (server) to provide text and image data of the overall product to the user's digital TV, and the user's requirements A DIY program that provides a list of desired products and displays a screen of a product selected by the user, and a data storage unit that temporarily stores data related to operations and overall operations generated during a transaction with the user. , A customer database for storing various information necessary for personal information and transaction of the customer, an order database for storing product order result data, a product database for storing detailed information on various products, and features of the present invention. Store items to be added to the product when purchasing In D'Y And a controller for controlling the entire item database.

According to another aspect of the present invention, a two-way digital TV having a function of purchasing and paying for a commercial product, and when purchasing an item while watching the interactive TV, credits personal information among purchased purchase information and personal information for payment through a communication network. A home shopping company (server) for receiving an approval request or transmitting the result of the approval request to the transaction authentication system; The personal information requested for approval through the shopping mall company is compared with the internal customer DB and the personal information transmitted to verify the identity, and the results approved by the credit card company credit system are returned to each broadcasting company. A credit transaction authentication system for transmitting; It includes a credit card company credit system for approving whether the credit card payment is possible for the personal information authenticated from the credit transaction authentication system, and purchase information such as payment amount / payment method and transmits the approved information to the credit transaction authentication system. An electronic commerce method using a digital interactive TV through an electronic commerce system, comprising: a first step of selecting a product type and a product design of a selected classification from a product list and an image screen; A second step of selecting one of desired items from one of the corresponding item display screens; And a third step of dragging the selected item displayed at a specific position on the product enlarged image screen on which the selected product is displayed and dropping the selected item at a desired position of the product, wherein the desired item can be ordered and purchased. An electronic commerce method using a two-way digital TV is provided.

Preferably, in the second step, the desired item is a viewer uploading an image file stored in his PC or storage medium during the implementation of the DWA function.

Also preferably, the product enlarged image screen is composed of screens each of which is displayed at a predetermined number of different angles. Each screen has a size display window and a price display window for selecting or displaying the size and price of the product on the upper portion, and the item selected in the second step is temporarily placed in a portion other than the portion where the product is displayed in the enlarged enlarged screen display unit. It is characterized by being displayed as floated.

Also preferably, the item display screens may enlarge and display the items listed in the item lists, and include an item add button for displaying each item in the product enlarged screen.

Hereinafter, an electronic commerce system and method using a bidirectional digital TV according to the present invention will be described in detail with reference to the accompanying drawings.

3 is a block diagram showing the configuration of a two-way digital TV in an electronic commerce system of a two-way digital TV according to the present invention. Description of the same configuration as in FIG. 2 will be omitted.

As shown in FIG. 3, the interactive digital TV 100 according to the present invention allows a user to input personal information for purchase / payment of a commercial item, and in addition, DIY: Do It Yourself, again. In other words, to allow the buyer to design a pattern of the product to be purchased directly) to confirm the key input unit 110 to select a function for purchasing the product, the purchase intention and the personal information transmitted through the key input unit 110 In addition, the home shopping company 30 receives the received personal information, displays the transaction approval result, and inputs the MICOM 130 for processing I / O data for purchasing the D-Yi product and the key input unit 110. A personal information storage unit 12 for storing the personal information transmitted through the microcomputer 130, and a broadcasting intention about a purchase intention transmitted through the microcomputer 130; RF transmission and reception unit 14 for transmitting and receiving information, and a display unit 15 for displaying a transaction approval result input from the key input unit 110 or received from the home shopping company.

In addition, the interactive digital TV 100 according to the present invention has a unique ID (serial number) for each product, and the key input unit 110 provides various functions for purchasing a commercial item, in particular, a D. Y. product. Various input buttons are provided on the remote controller or the TV so as to be selectable, and the personal information storage unit 12 stores various personal information input through various input buttons provided on the remote controller or the TV, that is, flash memory. And a semiconductor IC.

4 is a schematic block diagram of the home shopping company (server) 30 of FIG.

As shown in FIG. 4, an operation program 304 for operating the home shopping company (server) 30 as a whole to provide text and image data of overall products to a user's digital TV, and a user's request. Providing a list of the desired products according to the matter and displaying the screen of the product selected by the user. The DIY program 306 temporarily stores the data generated during the transaction with the user and the overall data about the operation. A data storage unit 308 to be connected with the data storage unit 308 and a customer database 310 for storing various kinds of information necessary for a user's personal information and a transaction, and an order database 312 for storing product order result data. A product database 314 for storing detailed information on various products and items to be added to the product upon purchase of the DAI YI product, which is a feature of the present invention; And an item database 316 stored therein, and a controller 302 for controlling the various devices.

FIG. 5 is a detailed operation flowchart of the electronic commerce method of the interactive digital TV of the present invention according to the apparatus configured as shown in FIG. 4.

As shown in FIG. 5, according to the present invention, a user is provided with an interactive digital TV broadcasting service provided by a home shopping company (server) 30 through a digital TV. Looking at the purchase process of the DAI Y products characterized by the present invention.

The user or the viewer may watch a broadcast provided by the home shopping company (server) 30 through the interactive digital TV 100.

The home shopping company (server) 30 determines, by the controller 302, whether the D-Y shopping mall is selected from the viewer (ST-2).

The DAI shopping mall may be displayed at a specific position (for example, upper right side) of the initial shopping mall provided by the home shopping company (server) 30, and the user may display a pointer (not shown) on the screen. The remote control can be selected by pressing a specific button (for example, by moving the position of a pointer (not shown) displayed on the screen and pressing a specific button on the remote controller to select the position of the pointer). ).

As a result of the determination of step ST-2, if the D-Y shopping mall is selected, the corresponding D-Y shopping mall screen is displayed on the viewer's digital interactive TV.

Thereafter, the user may select a product from among a list of products, which he / she wishes to purchase, among various products shown on the screen of the D-Y shopping mall.

As a result of the determination of step ST-2, if the DAI shopping mall is not selected, it is determined whether the general product is selected (ST-20), and the corresponding operation is performed. Steps ST-6, ST-7 and ST-9) are omitted and proceed.

After the step ST-2, the controller 302 determines whether the size and the number of products displayed on the screen of the interactive digital TV are selected by the viewer (ST-4).

If it is determined in step ST-4 that the viewer does not select the size and number of the goods displayed on the screen of the interactive digital TV, the user recognizes that the default state is selected and stores the current state (ST-5). .

After the step ST-5, the controller 302 determines whether the user has added a setting item (ST-6). The setting items are pre-stored items that can be added to the products when the D-Y function is performed on the products provided by the home shopping company operator. Of course, the viewer can upload and add the design (picture file) stored in his or her PC or storage media to the product.

The setting item addition process is, for example, when the item image displayed on the item screen is selected by using a button, the item is displayed on the product display screen, and the item is dragged to a specific position of the product by using a pointer. To select. In this way, an item can be added to various location screens (e.g., front and back screens for panties) of the product.

As a result of the determination of step ST-6, if the user adds the setting item, the screen of the product in which the item is added is displayed on the digital interactive TV as a result screen (ST-8).

On the other hand, as a result of the determination of step ST-6, if the user has not added the setting item, it is determined whether the item upload is selected (ST-7).

As a result of the determination of step ST-7, if the user selects to upload an item, the user selects a file (picture file) stored in his PC or storage medium and displays it on the product display screen, and the corresponding picture file as described above. You can drag to select specific buttons by pressing the remote control.

If the user does not select a setting item or upload an item after selecting the function, an error message may be displayed (ST-9).

As described in step ST-8, the viewer may view the result screen of the product in which items selected or uploaded by the viewer are displayed at a specific position of the product. Such a result screen can be viewed through the preview function or modified through the replay function.

In addition, after step ST-8 in which the result screen is displayed, the controller 302 determines whether there is a signal for purchasing a product as displayed from the viewer (ST-10).

As a result of the determination of step ST-10, when the viewer selects to purchase a product, a payment process that is a process of inputting member information or other payment information is performed (ST-12). The payment data may be stored in the order database 312, and detailed description of the payment process will be omitted.

On the other hand, as a result of the determination of step ST-10, if the viewer does not choose to buy, it is determined whether or not to save my page (ST-14), and if the save my page is selected, the corresponding page is stored in the customer database 310 (ST-16)

FIG. 6 is a diagram illustrating an example of a DWA shopping mall screen in an electronic commerce method through an electronic commerce system using a two-way digital TV according to the present invention.

As illustrated in FIG. 6, the DAI shopping mall screen 200 includes a product list display screen S1 in which an overall list of products is listed as a whole, and an image display screen S2 in which images for each of the listed products are individually displayed. Include.

Reference numeral S3 denotes a product enlarged screen display unit, in which the screens displayed on the product list display screen S1 and the product image display screen are enlarged, and each predetermined number (in the embodiment, the front and rear screens of the products are displayed). Screens S3-3 and S3-4 at different angles of are displayed. In addition, a size display window W2 and a price display window W3 for selecting or displaying a product size and price are displayed on each of the enlarged screen display units S3-3 and S3-4. Particularly, items selected by the viewer are temporarily floated on the parts of the enlarged screen display units S3-3 and S3-4 except for those in which the product is displayed, and the user drags the displayed items to a specific position of the product. Can be moved to

Reference numeral S4 denotes an item display screen and includes an item display window W1 for listing a list of displayable items.

Reference numerals S4-1, S4-2, and S4-3 denote item display screens for enlarging and displaying respective items of the list listed in the item display window W1. In the embodiment, the English alphabets A, B, and C are listed on the item display window W1, and the English alphabets A, B, and C are displayed on the item display screens S4-1, S4-2, and S4-3. .

Reference numerals B1, B2, B3, and B4 represent buttons for previewing, reordering, placing an order, and adding a shopping cart, respectively, and other additional function buttons may be provided. Reference numeral B11 denotes a help function button for viewing the help when performing the DI function.

Reference numeral B12 denotes item selection buttons for displaying English alphabets A, B, and C displayed on the item display screens S4-1, S4-2, and S4-3 within the product enlargement screen.

Reference numerals I1, I2, and I3 each indicate an item.

In addition, reference numeral S4-4 indicates an upload display screen in which the viewer can directly upload a picture file from his PC or storage medium.

Meanwhile, according to an exemplary embodiment of the present invention, an example of a process of implementing a DI function through a screen configured as shown in FIG. 6 will be described.

Assume that the D-Y Mall screen 200 is selected by the viewer.

Assuming that the viewer wants to purchase the panties in the DIAI shopping mall, first, in the first step, the viewer selects the type of panties. At this time, the product list screen S1 is used.

In the second step, the panty design of the selected category is selected through the product image screen S2.

In the third step, the desired item is selected from the item display screens S4-1 to S4-3, or the item uploaded button is selected from the upload screen S4-4 having the same function as the item display screen. Selection via B12). At this time, the selected item is displayed on the product outer portion of the product enlarged display screen (S3-3 or S3-4).

In the fourth step, drag the item created on the panty image to the desired position.

In the fifth step, after previewing, preview through the preview button or order by pressing the order button.

As described above, according to the electronic commerce system and method using the two-way digital TV according to the present invention, and solve the disadvantage that had to unilaterally purchase the form provided by the home shopping company in the unit of the package when purchasing the conventional products In addition, the viewers or customers can purchase by size (if the top or bottom is different in size) when ordering, as well as the composition of the product can be changed by selecting the item according to their preferences. By attaching a letter or mark in a certain form to the product, it is possible to provide a product that matches the user's taste.

Claims (7)

Interactive digital TV 100 having a function of purchasing and paying for a commercial product, and when purchasing an item while watching the interactive TV, personal information among purchased information and personal information for payment is delivered back to the credit transaction authentication system through a communication network. A home shopping company (server) 30 for receiving an approval request or transmitting the requested result of the approval; The personal information requested for approval through the shopping mall company is compared with the internal customer DB and the personal information transmitted to verify the identity, and the results approved by the credit card company credit system are returned to each broadcasting company. A credit transaction authentication system for transmitting; It includes a credit card company credit system for approving whether the credit card payment is possible for the personal information authenticated from the credit transaction authentication system, and purchase information such as payment amount / payment method and transmits the approved information to the credit transaction authentication system. In the electronic commerce system using a digital two-way TV is configured, The digital interactive TV allows a user to input personal information for the purchase / payment of a commercial item, and also purchases a product of DIY (Do It Yourself). The key input unit 110 and the purchase intention and the personal information transmitted through the key input unit 110 may be checked, or the personal information received from the home shopping company 30 may be received and approved for the transaction. An individual who displays the result and stores the personal information input through the key input unit 110 and the microcomputer 130 to process the input and output data for the D-Y product purchase; Information storage unit 12 and the RF transceiver 14 for transmitting and receiving information with each broadcaster about the purchase intention transmitted through the microcomputer 130 And a display unit 15 for displaying a transaction approval result input from the key input unit 110 or received from the home shopping company. When the home shopping company (server) 30 purchases a DAI shopping mall product while watching an interactive TV, various D-I function operation screens can perform display, addition, and order processing of the D-Y item on the interactive digital TV 100. Display and store and process data generated during the purchase process Through the D-Y function selection key input unit (110), the size of each component with respect to the goods supplied in the set to be different from each other characterized in that the electronic commerce system using a digital TV. The interactive digital TV of claim 1, wherein the home shopping company (server) 30 allows the viewer to upload a picture file stored in his or her PC or a storage medium during the implementation of the DWA function as an item. E-Commerce System using the. According to claim 1, The home shopping company (server) 30 is an operation program for operating the overall home shopping company (server) 30 to provide text and image data about the overall product to the user's digital TV 304, a DIY program 306 which provides a list of desired products according to the user's requirements and displays the screen of the product selected by the user, and data and operations generated during a transaction with the user. A data storage unit 308 temporarily storing data relating to the first half, a customer database 310 connected with the data storage unit 308 and storing various information necessary for personal information and transactions of customers, and product order result data. Order database 312 to store, a product database 314 for storing detailed information on various products, and the DAI YI product of the present invention. Items are added to the product stored in the item database 316, and an e-commerce system using a two-way digital TV according to claim consisting of the control unit 302 for controlling the various devices as a whole. Interactive digital TV 100 having a function of purchasing and paying for a commercial product, and when purchasing an item while watching the interactive TV, personal information among purchased information and personal information for payment is delivered back to the credit transaction authentication system through a communication network. A home shopping company (server) 30 for receiving an approval request or transmitting the requested result of the approval; The personal information requested for approval through the shopping mall company is compared with the internal customer DB and the personal information transmitted to verify the identity, and the results approved by the credit card company credit system are returned to each broadcasting company. A credit transaction authentication system for transmitting; It includes a credit card company credit system for approving whether the credit card payment is possible for the personal information authenticated from the credit transaction authentication system, and purchase information such as payment amount / payment method and transmits the approved information to the credit transaction authentication system. In the electronic commerce method using a digital two-way TV through an electronic commerce system configured to, A first step of selecting a product type and a product design of the selected classification from a product list and an image screen; A second step of selecting one of desired items from one of the corresponding item display screens; And And a third step of dragging the selected item displayed at a specific position on the product enlarged image screen on which the selected product is displayed and dropping the selected item at a desired position of the product. The electronic commerce method using the interactive digital TV, characterized in that the desired item can be purchased by ordering the image-processed product. [5] The method of claim 4, wherein in the second step, the desired item is an item uploaded by the viewer during the implementation of the DWA function of a picture file stored in the PC or the storage medium. 5. The product enlarged image screen is made up of screens S3-3 and S3-4, each of which is displayed at a predetermined number of different angles. Each of the screens S3-3 and S3-4 has a size display window W2 and a price display window W3 for selecting or displaying the size and price of the product on the upper portion, and the item selected in the second step is Magnification Magnification The electronic commerce method using a two-way digital TV, characterized in that the temporarily floated on the display of the display unit (S3-3, S3-4) except for the portion where the product is displayed. The interactive display of claim 4, wherein the item display screens each display items listed in the item lists in an enlarged manner, and have an item add button for displaying each item in the product enlargement screen. E-commerce method.

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