KR20070042320A - Method for selling customized content on internet using multimedia displayer - Google Patents

Abstract

The present invention relates to a method for selling personalized content on the Internet using a multimedia terminal that provides and sells temporary content according to a customer's inclination, wherein the customer accesses a web server selling the content of the present invention through a multimedia terminal of the customer. In this field, the member authentication step that is commonly used in this field to check whether the customer is a member, the step of judging a new existing customer to determine whether the connected customer is a new member or an existing customer, Receiving content usage results Receiving phase, if there is a new usage history, the customer propensity analysis step of updating the usage performance and conducting the customer propensity analysis according to the performance, and extracting the content suitable for the customer's propensity based on the result The list of content in order of preference Outgoing customer preference content delivery step, customer content selection information reception step of receiving customer's selected information by the sent list, and sending selection window to select whether to download to temporary use content or permanent use content to customer Temporary usage and permanent usage content selection step for receiving customer-selected information, and if it is determined that temporary usage is selected in the selection step, temporary usage content that generates and sends temporary usage content by combining temporary usage performance restriction program with the selected content. Performing the dispensing step, and if the permanent use is selected in the selection step, it is prepared to perform the research and use content providing step after the payment of royalties to provide the selected permanent use content after payment of the royalties.

By using the method of selling customized contents on the Internet using such a multimedia terminal, it is possible to revitalize the content market and to disseminate useful contents by inspiring creative motivation through the payment of a fair copyright fee to the creators and creating an appropriate profit structure of contents processing distributors. The effect that it can contribute is obtained.

Multimedia terminals, content, customer customization

Description

How to sell customized contents on the internet using a multimedia terminal {METHOD FOR SELLING CUSTOMIZED CONTENT ON INTERNET USING MULTIMEDIA DISPLAYER}

1 is a configuration diagram showing an example of a system for performing a method for selling customized content on the Internet using a multimedia terminal according to the present invention;

2 is a flowchart illustrating a method of selling customized content according to a customer's preference on the Internet using a multimedia terminal according to the present invention;

The present invention relates to a method for selling audio and video content (hereinafter referred to as "content") on a website using the Internet, and in particular, on the Internet using a multimedia terminal that provides and sells temporary content according to a customer's preference. The present invention relates to a method of selling customized content.

More specifically, the client's disposition is analyzed based on the characteristics of the creator, genre, date of creation, starring actor or singer of the content played by the multimedia player, and the list of contents is presented in the order preferred by the client. The customer may temporarily use the content to which the tag restricts the performance of the use, and after the temporary use of the content, access the server to make a formal purchase for a fee, and the server may monitor the use performance of the requested content. The present invention relates to a method of selling personalized content on the Internet using a multimedia terminal that analyzes a propensity of a customer to purchase a tag and send it to a customer.

Recently, copyrights on online works have been gradually strengthened. Copyright refers to the creator's rights in "works" such as poetry, fiction, music, art, film, theater, and computer programs. For example, when a novelist creates a novel, he has the right to reproduce and distribute it as a manuscript, as well as to create a second work, a play, etc., which can author the novel in other forms, such as a movie or a translation. You will have various rights, such as a performance right to perform as a performance and a broadcasting right to broadcast as a broadcast. The aggregate of these various rights is called copyright.

The Internet contains a wealth of information and links the world, but it is also a hotbed of copyright infringement. Posting the contents of a book as it is on a web page without the permission of the copyright holder, copying and using the articles on the homepage as it is, and copying other people's pictures, photos, and image files on the web page may cause copyright infringement. .

Free downloads of music files (MP3) provided by Napster in the US and Sori Sea in Korea were also found to be infringing. In addition, there is a precedent for editing albums created by extracting one or two songs from several records, in addition to the respective producers.

With the development of communication and network technology, interest and utilization of electronic commerce using the Internet is rapidly expanding, and in order to keep up with the trend of copyright reinforcement, techniques for commerce works are developed on the Internet through the internet network and the service is started. Doing. In other words, it has become an important issue to receive convenient usage fees from customers for online contents and to provide convenient and cheap contents to customers.

An example of such a business using the Internet is disclosed in Korean Patent Laid-Open Publication No. 2000-36637 (a song business method using the Internet and a business system thereof).

The technique disclosed in the above publication sells desired songs to registered clients online through a network, stores and collects and manages the songs purchased by the registered clients in a member recording room on a web site respectively assigned to the registered clients. When the client wants to listen to the music selection, by using the network to service the music selected online, music enthusiasts can greatly increase the ease of use such as saving, storing and managing the music purchase cost, and searching for listening. Whenever possible, we can further promote online sales of songs using the Internet by providing point marketing for new songs by selecting registered clients that are more likely to prefer new songs among registered clients. Records of songs purchased and owned By ordering the order online, the registered client can record the selected songs on the record and provide them to the client, thereby reducing the cost of purchasing CD songs and providing a wide range of music enthusiasts' service needs. And its business system.

In addition, an example of providing an email-based content is disclosed in Korean Patent Laid-Open Publication No. 2002-66645 (an electronic mail-based content providing apparatus and method capable of grasping a user's disposition).

The technology disclosed in the above publication provides a homepage and content information to a user through the Internet, and a web server which serves to receive request information from the user; A user database in which personal information of the user, content information provided to the user, content viewing time information, and propensity information of the user are stored, and continuously updated according to the viewing time of the user for the provided content; A content database storing content information provided to a user; Program code for extracting content suitable for a user's disposition stored in the user database from the content database to generate content to be provided to the user, and transmitting information on execution time and end time when the user executes or terminates the content. A content generator for inserting the generated content into the generated content; An email sending unit which transmits the contents generated by the contents generating unit to an e-mail to a user; And a content execution detection unit configured to receive information on execution time and end time transmitted by the program code when the user executes or terminates the content transmitted by e-mail, and calculates a content viewing time of the user. Disclosed are an apparatus and method for providing an e-mail-based content.

However, as described above, in the prior art contents providing methods disclosed in the above-mentioned publications 2000-36637 and 2002-66645, it is simply to analyze the customer's propensity for only the content that the customer prefers, and to select the content to the customer. There is a merit that the user can prefer the contents that he prefers first, but there is a problem that it is impossible to simply present the convenience of the search.

In addition, from the point of view of the customer who wants to review the content they want or purchase and pay from a paid system, there is no way to check the contents of the content before making a decision to spend. Even though it can be seen using a piece of paper to buy a piece of the decision to buy a little difficult, there is a problem that sufficient repetitive review is impossible, and also need to reconnect.

In addition, if you look at the conventional music sales standards, even if you do not want to buy music when you buy a record along with the excessive cost of purchasing the record of customers, and many customers get dissatisfied. When storing and managing, there is a lot of inconvenience in space, and when you want to listen to a specific song among the songs that you have, you have to search and find the song directly, which causes unnecessary waste of time and inconvenience. There was.

In addition, thanks to the development of information and communication technologies such as the Internet, techniques have been developed for the purchase of records by recording only the desired songs through CD vending machines, etc. This type of record sales method is not available to customers. While the inconvenience of having to purchase songs can be solved, problems such as storage and management of purchased records and search inconvenience when trying to listen to a specific song still remain.

An object of the present invention is to solve the problems described above, by analyzing the customer's disposition to temporarily provide the content suitable for the user's inclination, on the Internet using a multimedia terminal to determine whether to purchase after use To provide customized content sales methods.

Another object of the present invention is the customer on the Internet using a multimedia terminal that contributes to the promotion of the creative market through the payment of a fair copyright fee to the creator, the activation of the content market due to the creation of a proper profit structure of content processing distributors, and the dissemination of useful contents. It is to provide customized content sales method.

In order to achieve the above object, a method of selling contents on the Internet using a multimedia terminal according to the present invention includes a step in which a customer accesses a web server selling content of the present invention through a multimedia terminal of a customer, and whether the customer is a member. Receiving the contents of the member authentication step that is conventionally done in this field to check, the existing existing customer determination step of determining whether the connected customer is a new member or an existing customer, and the usage history of the previously used contents from the customer's multimedia terminal. Step, the customer tendency analysis step of updating the usage performance and conducting the customer tendency analysis according to the usage result if there is a new usage record, and extracting the content suitable for the customer tendency based on the result of the tendency of the customer tendency. Sending customer preference content to send the list, Receiving the customer's content selection information receiving the information selected by the customer according to the list, the user sends a selection window to select whether to download the temporary use content or the permanent use content to the customer and to receive the information selected by the customer. If it is determined that temporary use is selected in the use and permanent use content selection step and the selection step, performing the temporary use content sending step of generating and using the temporary use content by combining the temporary use performance restriction program with the selected content, and selecting the selected step. If the permanent use is selected in the after-payment of the royalties, the research-use content provision step is provided after the payment of the royalties that provides the selected permanent use content.

In addition, in the method of selling customized content on the Internet using a multimedia terminal according to the present invention, in the case of a new existing customer determination step of determining whether a connected customer is a new member or an existing customer, if the existing customer, temporary from the customer database Checking whether or not to provide the use content, if the customer is provided with temporary use content, checking whether to purchase the temporary use content, if the purchase request is confirmed, the number of use of the temporary use content so that it can be used as permanent use content after payment of the fee The method may further include converting the temporary use content into research use content by transmitting a tag release signal for releasing the usage restriction tag.

In addition, in the method of selling customized content on the Internet using the multimedia terminal according to the present invention, the customer propensity analysis step of updating the performance record and conducting the customer propensity analysis according to the performance results is performed according to the customer propensity analysis condition. If the calculation condition is set to reflect the weather information or location information input from the terminal, reflects any one of the location information or weather conditions to confirm whether or not to set the reflection condition reflecting any one of the weather information or location information When the reflection check step and each information check step are selected, the method further includes determining the priority in creating a content list by reflecting weather information or location information when receiving the corresponding information by receiving the corresponding information.

In addition, in the method of selling customized contents on the Internet using the multimedia terminal according to the present invention, the customer propensity analysis step of updating the usage results and conducting the customer propensity analysis according to the performance results, if the results are used, If the calculation conditions are set to reflect the weather information or location information input from the customer terminal at the; and the reflection check step reflecting the location information or weather conditions to confirm whether or not to set the reflection conditions reflecting the weather information and location information; If the step of checking each information is selected, the step of receiving the corresponding information is sequentially performed to determine the priority in creating the content list by reflecting the weather information and the location information when analyzing the customer tendency.

Hereinafter, the most preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily practice the present invention. .

1 is a configuration diagram showing an example of a system for performing a method for selling customized content on the Internet using a multimedia terminal according to the present invention.

As shown in FIG. 1, 300 is a web server that provides a homepage and content information to a customer through the Internet, and serves to receive request information from the customer. It stores the content information and the number of temporary content usage or customer retention time information and customer propensity information. 310 is a content database that stores content information provided to the user, and stores all types of electronically processable data such as moving images and music to be provided to the customer. 320 is a customer database that is continuously updated according to the number of times of execution or retention time of the customer with respect to the performance of the content purchased by the customer. 330 extracts content suitable for a customer's disposition stored in the customer database 320 from the content database 310 to generate content to be provided to the customer, and the execution time and the number of times when the customer executes or terminates the content. And a content generator for inserting program code for transmitting information into the generated content. 340 is a program storing unit for storing the program that can limit the use of the content by setting the play time or the number of times of play of the temporary content added to the temporary content and judges the performance according to the setting, and the temporary content usage limit program storage unit, 350 is a communication control unit capable of communicating with the customer through the Internet, such as the content generation unit 330 or the content selected by the customer is transmitted to the customer and notified of the usage results from the customer. Reference numeral 360 is a content execution detection unit for receiving information on the execution time or the number of executions transmitted by the program code when the user executes or terminates the content, and calculates the content playback performance of the customer. The server operation control unit controls each component of the server 300.

In addition, the multimedia terminal 100 capable of communicating with the web server 300 is connected to the multimedia terminal 100 capable of connecting via wired / wireless communication 200 or communicating through communication ports with a web server such as a USB port or RS232C.

Accordingly, the multimedia terminal 100 is not shown in detail, but a microprocessor and a storage device capable of downloading and executing and storing various media and programs such as moving pictures, voices, and still images transmitted from the web server 300; It is a known multimedia display in the field formed of a display device, an operation control unit, a display unit, and a communication control unit. In addition, as a terminal based on GPS by extending its function, the terminal location information which can store the location information in units of minutes or hours, and transmit the content along with the content usage results by the transmission request of the web server 300 or a programmed command. The storage unit may be further provided.

In addition, weather information input from a weather information center or the like is digitized, or stored as corresponding data according to conditions set by an operator of the present invention, or analog data is obtained from a temperature or humidity meter (not shown) attached to a terminal. It is inputted and stored digitally, the weather information data storage unit that can be sent out along with the content usage results by the transmission request or the programmed command of the web server, and playback by the program input from the web server 300 It may further include an execution information storage unit for recording the execution information, and a reproduction condition program storage unit for storing the reproduction condition program of the temporary use content, for example, a mobile communication terminal, an MP3 capable of playing video and audio. Player, PDP, DMB receiver, etc.

In particular, the devices used as mentioned in the related art in the art may have some differences in their performance, but since a conventional system may be utilized, detailed descriptions of functional operations for each unit will be omitted.

As shown in FIG. 1, the web server 300 transmits content information selected according to a customer's propensity to a multimedia terminal device, which is conventionally utilized in this field in which a customer is connected to the web server 300 by a customer individual identifier. When the customer accesses the site through a web browser, the customer information input between the multimedia terminal and the web server of the customer, such as providing a homepage and content information, receives and provides the content information.

In addition, the customer database 320 is provided with the user's personal information, the content information provided to the user and the number of times of reproduction thereof, the playing time information, the user's propensity information, and the like. The user's personal information is information such as a user's name, address, social security number, and e-mail address, and is preferably input when the user registers to use the service.

In addition, the programs stored in the temporary content usage limit program storage unit 330 and the performance collection program of the content execution detection unit 360 utilize programs and techniques known in the art. For example, in order to improve market demand research and program errors, the beta version, which is a temporary version, may be distributed and automatically discarded after a certain period or a certain number of times, or an automatic notification program may be added to a program provided with execution time or count information. Known programs and techniques for notifying the provided server each time through the connection are utilized, which is a well-known technology in the art, so specific description thereof will be omitted.

In addition, the customer propensity analysis basically utilizes the information shown in the questionnaire form in which the customer inputs the age, education, region, occupation, and preferences entered at the time of membership registration. Analyze how often and how long the content has been played by using the content's play time and number of information as important variables, and analyze characteristics of the customer by extracting features such as genre, creator, field, and creation time of the content It is. The propensity analysis technique uses customer propensity analysis techniques known in this field, such as sociostatistics and psychological techniques, and the system operator operating the present invention selectively and arbitrarily sets variables such as weights and techniques. It can be set by database and setting the calculation technique.

The provided content information, content execution information, and customer propensity information provide content to the customer, and are continuously updated every time the customer executes.

The customer can only see the contents of the provided contents for the usage program stored in the temporary program and the performance record for reporting to the web server 300, but cannot recognize the operation of the program code. In addition, the contents sent to the server by these programs is information based on the ID information of the customer using the content, the playback time or the number of times the customer provided the content, the execution time, and the like, which can be selectively changed by the practitioner of the present invention. .

Next, a method of selling customized content according to customer's preference on the Internet using a multimedia terminal according to an embodiment of the present invention will be described with reference to FIG. 2.

2 is a flowchart illustrating a method of selling customized content according to a customer's preference on the Internet using a multimedia terminal according to the present invention.

As shown in FIG. 2, the customer connects to the web server 300 selling the contents of the present invention through the multimedia terminal 100 of the customer to purchase the contents to be purchased (s1000). In this case, the web server 300 sends a member authentication window for inputting a member ID for checking the presence or absence of a member using a well-known technology in the field to a customer, and in the case of a member, inputs a member number to the web server 300. (Hereinafter referred to as a 'server'), the server 300 receives the input and performs a member authentication step (s2000). If the customer connected here is not a member, the conventional member registration procedure in the field is performed based on the customer information input in the customer database 320 (s2100).

The server 300 searches in the customer database 320 whether the connected customer is a new customer based on the input ID and determines whether the new customer is an existing customer or not according to the search result (S3000).

If the existing customer, the customer database 320 checks whether the temporary use content is provided to check whether or not the customer is provided with the temporary use content (s4000).

When the temporary use content is provided in the checking step (s4000), a selection window for checking whether to purchase the temporary use content is sent to the customer to confirm whether the temporary use content is purchased to the customer (s4100), and the purchase intention is not confirmed. Otherwise, it is determined that there is no intention to purchase and ends. When the purchase confirmation doctor is input, the tag release signal for releasing the restriction tag such as the number of use of the temporary use content is sent to convert the temporary use content into the research use content so as to be used as the permanent use content after payment of the fee (S4200).

If there is no temporary content provided in the verification step (s4000), after switching to the permanent use content (s4200), the usage history of the previously used content is received from the customer's multimedia terminal 100 (s5000), and the new usage history If so, the use performance is updated and the customer propensity analysis is performed according to the use performance (s6000). Based on the results of the analysis of the customer preferences, the content suitable for the customer preferences is extracted and the customer preference content list for transmitting the content list in the order of high preference is extracted from the content database 310 and transmitted (s7000).

Here, although a list of contents to be sent to the customer is not shown based on the result of the customer disposition analysis, the calculation condition is applied to the customer disposition analysis condition to reflect weather information or location information input from the customer terminal 100. If it is set, the step of checking whether the weather information or location information airing condition setting or the step of checking the location information and the weather information in order sequentially, and performing the step of checking each information step is selected, the corresponding information is received by the input When analyzing customer preferences, priority can be determined in creating a content list by reflecting weather information or location information.

The reflection of the weather condition in the customer propensity analysis in the customer propensity analysis is based on the weighting of the weather information as a single variable based on the information closest to the weather information stored along with the reproducing performance data when the customer reproduces the permanent use content. The location information is also calculated based on the known GIS-based data, and the weights are obtained by comparing the information on the regeneration performance input with the current terminal location information by grasping the urban area, the beach, and the rural area. Can be extracted.

The server 300 determines whether the content selected by the customer is downloaded as temporary use content or downloaded as permanent use content in the customer content selection information receiving step (s8000) for receiving the information selected by the customer according to the list sent out above. Send a selection window to select, and performs the temporary use and permanent use content selection step (s9000) to receive the information selected by the customer.

If it is determined that the temporary use is selected in the selection step (s9000), the temporary use performance limiting program is combined with the selected content to generate and send the temporary use content (s9200). After the payment of the fee to provide the selected permanent use content, the research use content is provided.

In addition, determining whether the server 300 is a new customer or an existing customer based on a search result by searching the customer database 320 based on the input ID whether the customer connected to the server 300 is a new customer (S3000). In the case of a new customer who has not used the content in the history, and performs the customer basic propensity analysis step (s3100) for analyzing the customer basic propensity information according to the member basic information. In other words, if a customer prefers classical music and Beethoven as a composer at the time of membership registration, the user creates a list based on the classical music of Beethoven's composition and sends the list of preferred contents according to the basic propensity analysis to send to customers. (s3200). Next, after performing the step (s3300) of receiving the content selection information selected by the customer, the temporary use and the permanent use content selection step (s9000) receiving the information selected whether the customer is temporary use or research use content. Perform.

The above method not only allows customers to select the content they prefer based on their preferences and the conditions they face, but can also help them in making cost-payment decisions at the time of purchase. It is possible to realize a content selling method that allows a kind of pre-purchase after purchase.

As described above, according to the method for selling customized content on the Internet using the multimedia terminal according to the present invention, the content market is activated by raising the motivation for creation through the payment of a fair copyright fee to the creator and creating an appropriate profit structure of the content processing seller. And the effect of contributing to the dissemination of useful content.

In addition, according to the method of selling customized content on the Internet using a multimedia terminal according to the present invention, it is possible to search for the desired content in a short time according to the optimum conditions, thereby reducing the cost of communication and content purchase According to the cost payment decision, it is possible to use partly post-paid and necessary contents free of charge.

In addition, according to the method for selling customized content on the Internet using the multimedia terminal according to the present invention, an effect of reducing the damage caused by illegal unauthorized copying of voiced and distorted content is obtained.

Claims (4)

In the method of selling content on the Internet using a multimedia terminal, Accessing a web server selling the contents of the present invention through the customer's multimedia terminal; Member certification step that is conventionally done in this field to check whether the customer is a member, New existing customer judgment step of determining whether the connected customer is a new member or an existing customer, Receiving content usage record step of receiving the use history of the previously used content from the customer's multimedia terminal, If there is a new use record, the customer tendency analysis stage is used to update the use record and analyze the customer tendency according to the use record. A customer preference content sending step of extracting content suitable for customer tendency based on the customer tendency analysis result and sending out a list of contents in order of high preference; Customer content selection information receiving step of receiving information selected by the customer according to the sent list The step of selecting temporary usage and permanent contents to send out a selection window to select whether to download the temporary usage content or the permanent usage content and receive the information selected by the customer. If it is determined that the temporary use is selected in the selection step, performing the temporary use content sending step of generating and sending the temporary use content by combining the temporary use performance restriction program with the selected content, When the permanent use is selected in the selection step, the method of selling customized content on the Internet using a multimedia terminal, characterized in that performing a research and use content providing step of providing a selected permanent use content after payment of the fee for use. The method of claim 1, In the step of determining a new existing customer, whether the connected customer is a new member or an existing customer If you are an existing customer, confirming whether temporary use content is provided from the customer database, If the customer is provided with temporary usage content, the step of checking whether the temporary usage content is purchased, If the purchase request is confirmed, after performing the payment, the tag release signal for releasing the restriction tag such as the number of use of the temporary use content is sent to convert the temporary use content into the research use content so that it can be used as the permanent use content. How to sell customized content on the Internet using a multimedia terminal. The method of claim 1, If there is usage history, the customer tendency analysis step of updating the usage performance and conducting the customer tendency analysis according to the usage performance If the calculation condition is set to reflect the weather information or location information input from the customer terminal in the customer propensity analysis condition, A reflection check step that reflects any one of location information or weather conditions for checking whether or not to set reflection conditions reflecting any one of weather information and location information; When the step of checking each information is selected, the Internet using the multimedia terminal further comprises the step of receiving the corresponding information and determining the priority in creating the content list by reflecting the weather information or the location information when analyzing the customer tendency. How to sell customized content on the web. The method of claim 1, If there is a usage record, the customer tendency analysis step of updating the usage record and conducting customer tendency analysis according to the usage record, If the calculation condition is set to reflect the weather information or location information input from the customer terminal in the customer propensity analysis condition, A reflection check step that reflects location information or weather conditions to confirm whether or not to set reflection conditions that reflect weather information and location information; When the step of checking each information is selected, the multimedia terminal further comprises the step of receiving the corresponding information sequentially and reflecting the weather information and location information in the customer preference analysis to prioritize the content list creation How to sell customized content on the Internet.

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