KR20060121584A - Method and system for providing electronic commerce service by using search link - Google Patents

Abstract

A method and a system for offering an EC(Electronic Commerce) service using a search link are provided to make a shopping mall server offer a search result matched with a query term if a receiver performs search in a cooperated search site by inputting the query term and a predetermined symbol after a service user selects multiple candidate goods offered to a receiver and sets the query term for the candidate goods. A search service server(150) provides the search site, and transmits the query term to the cooperated shopping mall server(144) if the predetermined search link symbol is included by receiving/analyzing the query term inputted from a wired/wireless terminal. The shopping mall server stores the candidate goods for each query term if the candidate goods provided to the receiver and a query term setting request for the candidate goods are received from the wired/wireless terminal(110,112). If the query term is received through the search service server, the shopping mall server transmits the candidate goods matched with the query term to the search service server by searching the query term through a search engine.

Description

Method and System for Providing Electronic Commerce Service by Using Search Link}

1 is a block diagram showing a system for providing an e-commerce service using a search link according to a preferred embodiment of the present invention;

2 is a block diagram showing an internal configuration of a shopping mall server 144 according to an embodiment of the present invention;

3 is a flowchart illustrating the overall flow of an e-commerce service using a search link according to a preferred embodiment of the present invention.

<Explanation of symbols for the main parts of the drawings>

110: wireless terminal 112: wired terminal

120: wireless access network

122: base station transmitter 124: base station controller

130: mobile switching center 132: HLR

134: VLR 136: billing server

140: gateway 142: Internet

144: shopping mall server 150: search service server

200: query / gift database 202: authentication unit

204: search unit

The present invention relates to a method and system for providing an e-commerce service using a search link. More specifically, in a shopping mall server that provides an e-commerce service using wired or wireless Internet, a service user selects a plurality of candidate products to be provided to a gift beneficiary, presets a specific query for the candidate product, and then presents the gift beneficiary. When a search site affiliated with a shopping mall server attaches a specific symbol promised to a query, the search server automatically connects to the shopping mall server, and passes the query and browser connection information to the search engine operated by the shopping mall server to match the query in the shopping mall server. A method and system for providing an e-commerce service using a search link that provides a search result.

As information technology advances to the information society, the Internet is becoming an important and essential medium in all fields such as society, culture, and economy. In addition, various wireless communication services using a wireless network have been provided according to the rapid development of communication technology and development of various contents. The most basic wireless communication service is a wireless voice call service that provides a voice call to a mobile terminal user wirelessly, which can provide a service regardless of time and place. In addition, while supplementing the voice call service by providing a text message service, recently, a wireless Internet service that provides an Internet communication service to a user of a mobile communication terminal through a wireless communication network has emerged.

Accordingly, the subscribers of the mobile communication service can freely move and talk with the other party anytime and anywhere using the wireless communication service, and also provide various information necessary for life through the wireless Internet service, such as news, weather, sports, securities, Exchange rates or traffic information may be provided in various forms such as text, voice, or image.

In addition, due to the rapid spread of mobile communication terminals, mobile communication terminals are becoming an essential means of communication in modern life, such as a considerable amount of communication occurring in human relationships through mobile communication terminals. Accordingly, customers of mobile communication services are requesting various additional services in addition to basic call services, and mobile communication service providers are developing new additional services to meet the needs of these customers.

As such, due to the development of mobile communication technology, services provided by a code division multiple access (CDMA) mobile communication system transmit not only voice services but also data such as circuit data and packet data. Is developing into a multimedia communication service.

In addition, recently, IMT-2000 (International Mobile Telecommunication 2000) (eg, CDMA2000 1X, 3X, EV-DO, WCDMA (WideBand CDMA), a third generation mobile communication system that has been standardized by ITU-R due to the development of information communication. ) And the like are commercially available. IMT-2000 is CDMA 2000 1X, 3X, EV-DO, WCDMA (WideBand CDMA), etc .. It is a service that can provide wireless Internet at a transmission speed of up to 144 Kbps, much faster than the supportable data transfer rate of 14.4 Kbps or 56 Kbps. In particular, by using IMT-2000 service, it is possible to provide various multimedia services (AOD, VOD, etc.) at higher speed as well as improving existing voice and WAP service quality.

On the other hand, the current wireless Internet using technology is largely the third-generation cellular system based on the above-mentioned mobile phone network and Wireless Local Access Network (WLAN) based on IP-based packet transmission. have. In addition, there is also a portable internet service system that supports the mobility and handoff of cellular systems with a transmission speed comparable to that of a WLAN, and enables high-speed wireless Internet service at a low price. Service is required.

In response to these demands, services provided via the Internet are diversifying. Among them, electronic commerce using wired and wireless Internet is spreading beyond the offline electronic commerce, and the online community is also very active. . In addition, when it is an anniversary such as a birthday, it is common to give and receive a gift, and recently, since shopping malls using the Internet are popularized, services that help shopping for gifts through the Internet can be considered.

An object of the present invention is to select a plurality of candidate products to be provided to a gift beneficiary by a service user in a shopping mall server that provides an e-commerce service using wired / wireless Internet, and set a specific query for the candidate product, and then, the gift beneficiary. When a search site affiliated with a shopping mall server attaches a specific symbol promised to a query word, the search server automatically connects to the shopping mall server and passes the query word and browser connection information to the search engine operated by the shopping mall server to match the query word in the shopping mall server. It is to provide a method and system for providing an e-commerce service using a search link that provides a search result.

In order to achieve the above object, a method and system for providing an e-commerce service using a search link have the following features.

The present invention includes a wired and wireless terminal for web surfing, a search service server for providing a search service to the wired and wireless terminal through a wired and wireless internet, and a shopping mall server for operating a shopping mall to provide an e-commerce service to the wired and wireless terminal. A method of providing a gift service using a search link in an e-commerce service, the method comprising: (a) selecting a plurality of candidate products to be provided to a gift beneficiary by accessing the shopping mall server using the wired or wireless terminal; Setting a specific query word for the candidate product; (b) transmitting the query word to a beneficiary terminal of the gift beneficiary; (c) using the beneficiary terminal to access the search service server providing an affiliate search site affiliated with the shopping mall server; (d) receiving and analyzing the query word input and transmitted from the beneficiary terminal at the search service server; (e) transmitting the query word to the shopping mall server when the query word analysis result of step (d) includes a specific search link symbol; (f) The shopping mall server receiving the query word searches a query word excluding the search link symbol through a search engine operated by the shopping mall server, and transmits the candidate product matching the query word to the search service server. Doing; And (g) transmitting the candidate product to the beneficiary terminal in the search service server. The search service server provides a method of providing a gift service using a search link.

In addition, a wired / wireless terminal for web surfing, a search service server for providing a search service to the wired / wireless terminal through a wired / wireless internet, and a shopping mall server for operating a shopping mall to provide an e-commerce service to the wired / wireless terminal, A method of providing an e-commerce service using a search link, comprising: (a) accessing the search service server providing an affiliate search site affiliated with the shopping mall server using the wired / wireless terminal; (b) receiving and analyzing a query word input and transmitted from the wired / wireless terminal in the search service server; (c) transmitting the query word to the shopping mall server when the query word analysis result of step (b) includes a specific search link symbol; And (d) the shopping mall server receiving the query word, searching a query word excluding the search link symbol through a search engine operated by the shopping mall server, and searching for a search result matching the query word in the shopping mall. It provides a method for providing an e-commerce service using a search link, characterized in that it comprises the step of transmitting to a search service server.

In addition, in a system for providing a gift service using a search link in an e-commerce service, a search site is provided, and as a result of receiving and analyzing a query input and transmitted from a wired or wireless terminal, the query includes a specific search link symbol. A search service server for transmitting the query word to the affiliated shopping mall server, if any; And when receiving a plurality of candidate products to be provided to a gift beneficiary from the wired / wireless terminal and requesting a specific query for the candidate products, storing the candidate products for each of the query words, and when the query words are transmitted through the search service server, And a shopping mall server that searches for the query word through a search engine and transmits the candidate product matching the query word to the search service server. It is characterized by providing.

In addition, in a system for providing an e-commerce service using a search link, a search site is provided, and when a query received and transmitted from a wired or wireless terminal is received and analyzed, the search query includes a specific search link symbol. A search service server for transmitting the query word to an existing shopping mall server; And receiving the query word from the search service server, searching a query word excluding the search link symbol through a search engine operated by itself, and transmitting a search result matching the query word in the shopping mall to the search service server. It provides a method for providing an e-commerce service using a search link, characterized in that it comprises a shopping mall server.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. First of all, in adding reference numerals to the components of each drawing, it should be noted that the same reference numerals are used as much as possible even if displayed on different drawings. In addition, in describing the present invention, when a detailed description of a related well-known configuration or function is apparent to those skilled in the art, or it is determined that the subject matter of the present invention may be obscured, the detailed description thereof will be omitted.

1 is a block diagram showing a system for providing an e-commerce service using a search link according to a preferred embodiment of the present invention.

As shown in FIG. 1, a system for providing an e-commerce service using a search link according to a preferred embodiment of the present invention includes wired and wireless terminals 110 and 112 and a Radio Access Network (RAN) 120. , Mobile Switching Center (MSC) 130, Home Location Register (HLR) 132, Visitor Location Register (VLR) 134, Billing Server 136, Gateway ( 140, wired / wireless Internet 142, shopping mall server 144, search service server 150, and the like.

Wired and wireless terminals 110 and 112 according to a preferred embodiment of the present invention are terminals capable of data communication with the other party through a wired or wireless communication network. In particular, in order to accommodate various wireless Internet services, the wireless terminal 110 is generally equipped with a virtual machine using Java. Compared to other programming languages, Java is simpler to code a program, supports distributed networking environment, and has high portability due to its excellent security and system-independent operation. In order to use the e-commerce service using the search link according to the preferred embodiment of the present invention using the wired / wireless terminals 110 and 112 according to the preferred embodiment of the present invention, a user must apply for the service separately and register as a subscriber of the service. A predetermined web browser must be installed.

On the other hand, the wired and wireless terminals 110, 112 according to the preferred embodiment of the present invention is a personal computer (Notebook Computer), notebook computer (Notebook Computer), PDA (Personal Digital Assistant), cellular phone, PCS (Personal Communication Service) phone, Global System for Mobile (GSM) phones, Wideband CDMA (W-CDMA) phones, CDMA-2000 phones, Mobile Broadband System (MBS) phones and the like.

Wireless access network 120 according to a preferred embodiment of the present invention is a ground infrastructure that serves to ensure the mobility of the wireless terminal 110, and performs handoff (Handoff) and wireless support management functions. The radio access network 120 includes a base station transmitter 122 and a base station controller 124 and supports both synchronous and asynchronous. Here, in the case of synchronous, the base station transmitter 122 will be a base transceiver station (BTS), the base station controller 124 will be a base station controller (BSC), and in the asynchronous case, the base station transmitter 122 is a radio transceiver subsystem (RTS). The base station controller 124 may be a Radio Network Controller (RNC). Of course, the wireless access network 120 according to a preferred embodiment of the present invention is not limited thereto, and may include a GSM network other than a CDMA network and an access network of a fourth generation portable Internet system to be implemented in the future.

The base station transmitter 122 according to the preferred embodiment of the present invention is a network endpoint device that directly interworks with a terminal by performing baseband signal processing, wired / wireless conversion, and transmission and reception of a wireless signal.

The base station controller 124 according to the preferred embodiment of the present invention controls the base station transmitter 122, and assigns and releases radio channels for the terminal, controls the transmission output of the terminal and the base station transmitter 122, and soft cell-off between cells. Performs functions such as handoff and hard handoff determination, transcoding and vocoding, global positioning system (GPS) clock distribution, and operation and maintenance of the base station transmitter 122 .

The mobile switching center 130 according to the preferred embodiment of the present invention performs basic and additional service processing, incoming and outgoing call processing of subscribers, location registration procedure and handoff procedure processing, interworking with other networks, and the like. The mobile switching center 130 of the IS-95 A / B / C system includes an access switching subsystem (ASS) that performs distributed call processing, an interconnection network subsystem (INS) that performs centralized call processing, operation and maintenance. Subsystems such as Central Control Subsystem (CCS) in charge of the centralization function and Location Registration Subsystem (LRS) for storing and managing information on mobile subscribers.

The home location register 132 according to the preferred embodiment of the present invention receives the location information of the terminal from the visitor location register 134 and performs functions such as registration recognition, registration deletion, and location confirmation. In addition, the home location register 132 stores profile information of the wireless terminal 110. Here, the profile information refers to a mobile identification number (MIN), an electronic serial number (ESN) and / or subscribed mobile communication service information of the wireless terminal 110.

The visitor location register 134 according to an exemplary embodiment of the present invention receives and stores the location information of the visited subscriber where the location registration is performed and the subscriber data from the mobile switching center 130 in the case of incoming / outgoing calls of the wireless terminal 110.

The billing server 136 stores customer information such as name, social security number, telephone number, password, and the like, subscriber's billing system, service information such as stoppage or stoppage, and service usage history, etc. Works with a server (not shown). Here, the service includes both a telephone call service, a wireless Internet service, and a short message service using the wireless terminal 110. The billing server 136 calculates a fee according to the service usage time or the amount of data transmitted and received when the subscriber uses the telephone call service, the wireless Internet service, and the short message service. Here, a method of paying a fee according to the amount of data transmitted and received is generally applied in a packet data communication system.

In particular, when using an e-commerce service using the search link of the present invention, additional service costs for candidate product registration, query search, etc., and a fee for using a wireless terminal service when paying a gift in an e-commerce service using a search link according to a preferred embodiment of the present invention The cost in the case of payment may be managed by the charging server 136 and added to the wireless terminal use fee.

The gateway 140 according to a preferred embodiment of the present invention has an IWF (Inter-Working Function) conversion function currently used in a mobile communication system, and performs processing of packet data directly connected in units of cells. The circuit and the data circuit are used together to switch cell by cell. The gateway 140 includes a Public Switched Telephone Network (PSTN), a Public Switched Data Network (PSDN), an Integrated Services Digital Network (ISDN), a Broad ISDN (B-ISDN), an Intelligent Network (IN), and a Public Land Mobile Network (PLMN). It performs connection with other communication networks.

The shopping mall server 144 according to an exemplary embodiment of the present invention receives a query from a search service server 150 to be described later, searches a query through a search engine operated by itself, and searches for a search result that matches the query in the shopping mall. Send to the service server 150. More specifically, the shopping mall server 144 according to the preferred embodiment of the present invention receives a plurality of candidate products and a specific query setting request for a candidate product to be provided to the gift recipient from the wired / wireless terminals 110 and 112, and the candidate products for each query. When the query is transmitted through the search service server 150, the query is searched through a search engine that operates itself, and the candidate product matching the query is transmitted to the search service server 150.

Detailed internal components of the shopping mall server 144 according to an exemplary embodiment of the present invention will be described later with reference to FIG. 2.

Search service server 150 according to a preferred embodiment of the present invention provides a search site, and receives a query received from the wired and wireless terminals (110, 112) transmitted and analyzed as a result that a specific search link symbol is included In this case, the received query is transmitted to the affiliated shopping mall server 144.

2 is a block diagram showing the internal configuration of a shopping mall server 144 according to a preferred embodiment of the present invention.

As illustrated in FIG. 2, the shopping mall server 144 according to an exemplary embodiment of the present invention may include a query / gift database 200, an authentication unit 202, a search unit 204, and the like.

When the query / gift database 200 according to the preferred embodiment of the present invention receives a request for setting a specific query for a plurality of candidate products and candidate products to be provided to the gift recipient from the wired / wireless terminals 110 and 112, the candidate products received for each query word Save it. In the present specification, for example, a candidate product is a search result for a specific query, but is not necessarily limited thereto.

Meanwhile, the query / gift database 200 may be a relational database management system (RDBMS) such as Oracle, Infomix, Sybase, or DB2, Gemston, Orion, or O2. The object-oriented database management system (OODBMS) such as, etc. and XML Native Database such as Excelon, Tamino or Sekaiju can be implemented according to the purpose of the present invention. It has a suitable field or element to accomplish its function.

Since the construction and management of the database required for the present invention can be easily carried out by those skilled in the art, detailed description thereof will be omitted.

Upon receiving the query and gift beneficiary information from the search service server 150, the authenticator 202 according to the preferred embodiment of the present invention performs a function of requesting authentication information to the terminal of the gift beneficiary to authenticate the gift beneficiary. .

The search unit 204 according to an exemplary embodiment of the present invention uses the search engine and the query / gift database 200 operated by the shopping mall server 144 only when the authentication in the authentication unit 202 is successful. The search query form except for the search link symbol is searched, and a candidate product matching the query query is transmitted to the search service server 150.

That is, when the query input from the wired / wireless terminals 110 and 112 is the name of a specific user, the shopping list server 144 according to the preferred embodiment of the present invention searches for a gift list set to be provided to the user using the shopping mall. May be provided as a result. In addition, when the query is the name of a specific product, information about the product stored in the shopping mall may be provided as a search result.

3 is a flowchart illustrating the overall flow of an e-commerce service using a search link according to a preferred embodiment of the present invention.

First, a user who wants to use an e-commerce service using a search link according to a preferred embodiment of the present invention uses the wired / wireless terminals 110 and 112 to access the shopping mall server 144 according to the preferred embodiment of the present invention (S300). ). The user accessing the shopping mall server 144 selects a plurality of candidate products to be provided to the gift recipient (S302), and sets a specific query for the selected candidate products (S304).

The set query is transmitted to the beneficiary terminal of the gift beneficiary (S306), and the gift beneficiary provides the affiliate search site affiliated with the shopping mall server 144 according to the preferred embodiment of the present invention by using the wired / wireless terminals 110 and 112. The user accesses the search service server 150 and inputs a query (S308).

The search service server 150 receiving the query word receives and analyzes the query word inputted from the beneficiary terminal and transmitted (S310). As a result of the analysis, the received query is transmitted only to the shopping mall server 144 according to the preferred embodiment of the present invention only when the query includes a specific search link symbol (S314). Herein, if the specific search link symbol is "***", when the query word "*** Ha Sung-wook" is input from the beneficiary terminal, it is transmitted to the shopping mall server 144.

The search unit 204 of the shopping mall server 144 receiving the query word searches for a query word except for a search link symbol through a search engine operated by the shopping mall server 144 (S316). The authenticator 202 of 144 requests authentication information from the beneficiary terminal to authenticate the gift beneficiary and searches the query only when the authentication is successful.

In the shopping mall server 144 according to the preferred embodiment of the present invention, the candidate product searched by the search unit 204 is transmitted to the search service server 150 (S318), so that the beneficiary terminal can identify the candidate product.

On the other hand, when the determination result of step S312 does not include a specific search symbol in the query word received from the beneficiary terminal, the search service server 150 performs a general search (S320).

The above description is merely illustrative of the present invention, and those skilled in the art to which the present invention pertains may various modifications without departing from the essential characteristics of the present invention. Accordingly, the embodiments disclosed herein are not intended to limit the present invention but to describe the present invention, and the spirit and scope of the present invention are not limited by these embodiments. The protection scope of the present invention should be interpreted by the following claims, and all the technologies within the equivalent scope should be interpreted as being included in the scope of the present invention.

As described above, according to the present invention, there is an advantage that gift recipients can easily search for information previously set by the gift provider and thus more conveniently deliver gifts that meet the preferences of the recipients. In addition, it has the effect of providing a new service to the consumer and the effect that can promote friendship between members in the Internet community.

On the other hand, a communication service provider can generate new profits by receiving fees and usage fees for additional services, and improve the communication service satisfaction of customers by developing new additional services.

Claims (10)

It includes a wired / wireless terminal for web surfing, a search service server that provides a search service to the wired / wireless terminal via wired / wireless internet, and a shopping mall server that operates a shopping mall to provide an e-commerce service to the wired / wireless terminal. In a method for providing a futures service using a search link in an e-commerce service, (a) accessing the shopping mall server using the wired / wireless terminal, selecting a plurality of candidate products to be provided to a gift beneficiary, and setting a specific query word for the candidate products; (b) transmitting the query word to a beneficiary terminal of the gift beneficiary; (c) accessing the search service server providing an affiliate search site affiliated with the shopping mall server using the beneficiary terminal; (d) receiving and analyzing the query word input and transmitted from the beneficiary terminal at the search service server; (e) transmitting the query word to the shopping mall server when the query word analysis result of step (d) includes a specific search link symbol; (f) The shopping mall server receiving the query word searches a query word excluding the search link symbol through a search engine operated by the shopping mall server, and transmits the candidate product matching the query word to the search service server. Doing; And (g) transmitting the candidate product to the beneficiary terminal at the search service server; Method of providing a gift service using a search link in an e-commerce service comprising a. The method of claim 1, In step (f) above, The shopping mall server requests authentication information from the beneficiary terminal to authenticate the gift beneficiary, searches for the query only when the authentication is successful, and transmits the candidate product to the search service server. How to Offer a Gift Service Using a Search Link at. It includes a wired / wireless terminal for web surfing, a search service server that provides a search service to the wired / wireless terminal via wired / wireless internet, and a shopping mall server that operates a shopping mall to provide an e-commerce service to the wired / wireless terminal. In a method for providing an e-commerce service using a search link, (a) accessing the search service server providing an affiliate search site affiliated with the shopping mall server using the wired / wireless terminal; (b) receiving and analyzing a query word input and transmitted from the wired / wireless terminal in the search service server; (c) transmitting the query word to the shopping mall server when the query word analysis result of step (b) includes a specific search link symbol; And (d) The shopping mall server receiving the query word searches a query word excluding the search link symbol through a search engine operated by the shopping mall server, and searches a search result matching the query word in the shopping mall. Steps to Send to Server Method for providing an e-commerce service using a search link comprising a. The method of claim 3, wherein If the query is the name of a specific user, a gift list set to be provided to the user using the shopping mall is provided as the search result. The method of claim 3, wherein If the query is a name of a specific product, information on the product is provided as the search result in the shopping mall. In a system for providing a gift service using a search link in an e-commerce service, A search service server providing a search site and transmitting the query to a shopping mall server to which the query is stored when the query includes a specific search link symbol as a result of receiving and analyzing a query transmitted from a wired or wireless terminal; And Upon receiving a request for setting a plurality of candidate products and a specific query for the candidate product from the wired / wireless terminal, the candidate product is stored for each query, and the search is operated by the search service server when the query is transmitted through the search service server. The shopping mall server that searches for the query word through an engine and transmits the candidate product matching the query word to the search service server. System for providing a gift service using a search link in the e-commerce service, characterized in that it comprises a. The method of claim 6, The shopping mall server, A query / gift database that stores the candidate goods for each query word upon receiving a plurality of candidate goods to be provided to a gift beneficiary from the wired / wireless terminal and a specific query word setting request for the candidate goods; An authentication unit for authenticating the gift beneficiary by requesting authentication information to a terminal of the gift beneficiary when receiving the query and the gift beneficiary information from the search service server; And Only when the authentication is successful in the authentication unit, the search engine operated by the shopping mall server and the query word / gift database are searched for a query word excluding the search link symbol and matched with the query word. A search unit for transmitting the candidate product to the search service server System for providing a gift service using a search link in the e-commerce service, characterized in that it comprises a. In a system for providing an e-commerce service using a search link, A search service server providing a search site and transmitting a query to a shopping mall server to which the query is stored when the query includes a specific search link symbol as a result of receiving and analyzing a query transmitted from a wired or wireless terminal; And The shopping mall which receives the query word from the search service server, searches a query word excluding the search link symbol through its own search engine, and transmits a search result matching the query word to the search service server in the shopping mall. server Method for providing an e-commerce service using a search link comprising a. The method of claim 8, And if the query is the name of a specific user, a gift list set to be provided to the user using the shopping mall as the search result. The method of claim 8, And when the query is the name of a specific product, information about the product in the shopping mall is provided as the search result.

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