KR20060114613A - Advertisement display device for vehicle - Google Patents

Advertisement display device for vehicle Download PDF

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Publication number
KR20060114613A
KR20060114613A KR1020050125918A KR20050125918A KR20060114613A KR 20060114613 A KR20060114613 A KR 20060114613A KR 1020050125918 A KR1020050125918 A KR 1020050125918A KR 20050125918 A KR20050125918 A KR 20050125918A KR 20060114613 A KR20060114613 A KR 20060114613A
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South Korea
Prior art keywords
vehicle
advertisement
housing
satellite
video signal
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KR1020050125918A
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Korean (ko)
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김재문
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김재문
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Publication of KR20060114613A publication Critical patent/KR20060114613A/en

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    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F21/00—Mobile visual advertising
    • G09F21/04—Mobile visual advertising by land vehicles
    • G09F21/042—Mobile visual advertising by land vehicles the advertising matter being fixed on the roof of the vehicles
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F9/00—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements
    • G09F9/30—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements in which the desired character or characters are formed by combining individual elements
    • G09F9/33—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements in which the desired character or characters are formed by combining individual elements being semiconductor devices, e.g. diodes
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F13/00—Illuminated signs; Luminous advertising
    • G09F13/20—Illuminated signs; Luminous advertising with luminescent surfaces or parts
    • G09F13/22—Illuminated signs; Luminous advertising with luminescent surfaces or parts electroluminescent
    • G09F2013/222—Illuminated signs; Luminous advertising with luminescent surfaces or parts electroluminescent with LEDs

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  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Marketing (AREA)
  • Illuminated Signs And Luminous Advertising (AREA)
  • Vehicle Waterproofing, Decoration, And Sanitation Devices (AREA)

Abstract

An advertisement display apparatus mounted on a vehicle is provided to increase advertising effect in the day time as well as in the night, by mounting a light emitting diode on the vehicle. A housing(10) is mounted on the upper surface of a vehicle, and a position transmitting unit is installed in the housing to notify the position of the vehicle to an artificial satellite. A receiving unit is installed in the housing to receive an image signal and a sound signal from the artificial satellite. A display unit(40) is positioned at the exterior of the housing, and has a light emitting diode. A controller controls the display unit to display the signal received by the receiving unit on the display unit. A transmitting unit transmits the image signal and the sound signal to the artificial satellite.

Description

차량탑재용 광고 표시장치{Advertisement display device for vehicle}Advertisement display device for vehicle}

도 1은 본 발명의 실시예에 따른 차량탑재용 광고 표시장치를 이용하여 광고를 하는 개념을 나타낸 도면1 is a view showing the concept of advertising using a vehicle-mounted advertising display device according to an embodiment of the present invention.

도 2는 도 1에 도시된 광고 표시장치의 사시도 2 is a perspective view of the advertisement display device shown in FIG.

도 3은 도 1에 도시된 광고 표시장치의 내부블럭도3 is an internal block diagram of the advertisement display device shown in FIG.

도 4는 도 1에 도시된 광고 표시장치로 광고를 하는 순서를 나타낸 흐름도4 is a flowchart illustrating a procedure of advertising with the advertisement display device shown in FIG. 1.

< 도면의 주요 부분에 대한 부호의 설명 ><Description of Symbols for Main Parts of Drawings>

10. 하우징 20. 위치송달부10. Housing 20. Position Transmitter

30. 수신부 40. 표시부30. Receiver 40. Display

50. 제어부 60. 송신부50. Control unit 60. Transmitter

본 발명은 표시장치에 관한 것으로, 더욱 상세하게는 차량을 이용하여 광고 영상을 표시할 수 있는 차량탑재용 광고 표시장치에 관한 것이다.The present invention relates to a display device, and more particularly, to a vehicle-mounted advertising display device that can display an advertising image using a vehicle.

일반적으로 텔레비전을 통해서 광고주가 광고를 하는 것이 보통이다. It is common for advertisers to advertise on television.

그러나 TV를 이용한 광고는 그 광고비용이 엄청나게 고가라는 문제점이 있었 다. 또한 광고를 보내는 시간도 제한되어 있어 그 광고효과가 비용에 비해서는 적다는 문제점이 있었다. However, TV-based advertising had a problem that its advertising costs were extremely high. In addition, there is a problem that the time to send an advertisement is limited, the advertising effect is less than the cost.

본 발명은 상기한 바와 같은 제반 문제점을 해결하기 위하여 제안된 것으로, 그 목적은 차량, 특히 이동이 가장 빈번한 택시를 이용하여 기업체의 광고를 함으로써 저렴하게 광고를 할 수 있으며, 이동이 많은 택시를 이용하여 선명한 엘이디(LED)로 광고를 표시함으로써 관찰자의 관심과 시선을 고조함으로써 광고의 효과를 높일 수 있으며, LED를 사용함으로써 야간뿐만이 아니라 낮 시간에도 항상 선명한 광고를 제공할 수 있는 차량탑재용 광고 표시장치를 제공함에 있다.The present invention has been proposed to solve the above-mentioned problems, the object of which is to advertise inexpensively by advertising a company using a vehicle, especially a taxi which is most frequently moved, using a taxi with a lot of movement By displaying the advertisement with a clear LED (LED), the effect of the advertisement can be enhanced by heightening the interest and attention of the observer, and the display of the vehicle-mounted advertisement that can provide clear advertisement at all times during the day as well as at night by using the LED. In providing a device.

상기와 같은 목적을 달성하기 위한 본 발명에 따른 차량탑재용 광고 표시장치는 차량의 상면에 부착되는 하우징과, 상기 하우징에 내재되며, 차량의 위치를 인공위성에 알리는 위치송달부와, 상기 하우징의 내부에 수용되며, 인공위성으로부터 제공되는 영상신호와 음성신호를 수신하는 수신부와, 상기 하우징의 외곽에 위치되며, 엘이디(LED)로 구성되는 표시부와, 상기 수신부에서 수신된 신호를 상기 표시부에 표시되도록 제어하는 제어부와, 상기 수신부로 수신될 영상신호와 음성신호를 인공위성으로 송신하는 송신부를 구비하여, 상기 송신부에서 영상신호와 음성신호로 이루어진 광고를 인공위성에 송신하고, 인공위성에 의해 위치가 파악된 차량에 광고를 표시하는 것을 특징으로 한다.Vehicle-mounted advertising display device according to the present invention for achieving the above object is a housing attached to the upper surface of the vehicle, a position transmitting unit inherent in the housing, to inform the satellite of the position of the vehicle, the interior of the housing A reception unit for receiving a video signal and an audio signal from a satellite, a display unit located at an outer side of the housing, and configured as an LED, and a signal received from the receiver to be displayed on the display unit. A control unit for transmitting a video signal and an audio signal to be received by the receiving unit by satellite, and transmitting the advertisement consisting of the video signal and the audio signal to the satellite, and transmitting the advertisement to the satellite. It is characterized by displaying an advertisement.

이하, 본 발명의 바람직한 실시예에 따른 차량탑재용 광고 표시장치를 첨부 된 도면에 의거하여 상세히 설명한다.Hereinafter, a vehicle-mounted advertising display device according to a preferred embodiment of the present invention will be described in detail with reference to the accompanying drawings.

도 1 내지 도 4는 본 발명의 실시예에 따른 차량탑재용 광고 표시장치를 도시한 것으로, 도 1은 본 발명의 실시예에 따른 차량탑재용 광고 표시장치를 이용하여 광고를 하는 개념을 나타낸 도면을, 도 2는 도 1의 광고 표시장치의 사시도를, 도 3은 도 1에 도시된 광고 표시장치의 내부블럭도를, 도 4는 도 1의 광고 표시장치로 광고를 하는 순서를 나타낸 흐름도를 각각 나타낸 것이다.1 to 4 show a vehicle-mounted advertising display device according to an embodiment of the present invention, Figure 1 is a view showing the concept of advertising using the vehicle-mounted advertising display device according to an embodiment of the present invention. 2 is a perspective view of the advertisement display device of FIG. 1, FIG. 3 is an internal block diagram of the advertisement display device shown in FIG. 1, and FIG. 4 is a flowchart illustrating a procedure of advertising with the advertisement display device of FIG. 1. Each is shown.

상기 도면에 도시된 바와 같이, 본 발명의 실시예에 따른 차량탑재용 광고 표시장치(100)는 하우징(10)과, 위치송달부(20)와, 수신부(30)와, 표시부(40)와, 제어부(50)와, 송신부(60)를 포함하고 있다.As shown in the drawings, the vehicle-mounted advertising display device 100 according to an embodiment of the present invention includes a housing 10, the position transmitting unit 20, the receiving unit 30, the display unit 40 and And a controller 50 and a transmitter 60.

상기 하우징(10)은 차량, 특히 택시의 상면에 부착된다. The housing 10 is attached to the top of a vehicle, in particular a taxi.

상기 위치송달부(20)는 상기 하우징(10)에 내재되며, 차량의 위치를 인공위성(8)에 알린다. The position transmitting unit 20 is embedded in the housing 10 and informs the satellite 8 of the position of the vehicle.

상기 수신부(30)는 상기 하우징(10)의 내부에 수용되며, 인공위성(8)으로부터 제공되는 영상신호와 음성신호를 수신한다. The receiver 30 is accommodated in the housing 10 and receives a video signal and an audio signal provided from the satellite 8.

상기 표시부(40)는 상기 하우징(10)의 외곽에 위치되며, 엘이디(LED)로 구성된다. The display unit 40 is located outside the housing 10 and includes an LED.

상기 제어부(50)는 상기 수신부(30)에서 수신된 신호를 상기 표시부(40)에 표시되도록 제어한다. The controller 50 controls the display unit 40 to display the signal received by the receiver 30.

상기 송신부(60)는 상기 수신부(30)로 수신될 영상신호와 음성신호를 인공위성(8)으로 송신하는 것으로서, 별도의 장소에 설치된다. The transmitter 60 transmits a video signal and an audio signal to be received by the receiver 30 to the satellite 8 and is installed in a separate place.

따라서, 상기 송신부(60)에서 영상신호와 음성신호로 이루어진 광고를 인공위성(8)에 송신하고, 인공위성(8)에 의해 위치가 파악된 차량인 택시(3)에 광고를 표시하는 것이다. Accordingly, the transmission unit 60 transmits an advertisement consisting of a video signal and an audio signal to the satellite 8, and displays the advertisement on the taxi 3, which is a vehicle whose position is determined by the satellite 8.

상기와 같은 구성을 가진 본 발명의 실시예에 따른 차량탑재용 광고 표시장치(100)는 다음과 같이 광고를 나타내게 된다. Vehicle-mounted advertising display device 100 according to an embodiment of the present invention having the configuration as described above will display the advertisement as follows.

먼저, 광고주를 모집하고 그 광고주로부터 광고를 나타낼 광고내용을 모집한다(S1)First, advertisers are recruited and advertisement contents to be displayed from the advertisers are recruited (S1).

이어서, 이렇게 확정된 광고내용을 영상신호로 변환한다(S2). Subsequently, the advertisement content thus determined is converted into a video signal (S2).

이어서, 상기 영상신호를 인공위성(8)에 송신부(60)를 통하여 송신한다(S3).Subsequently, the video signal is transmitted to the satellite 8 through the transmitter 60 (S3).

이어서, 상기 광고내용을 담은 영상신호를 수신하는 상기 수신부(30)가 탑재된 차량(3)에 영상신호를 송신한다(S4). 이 차량, 즉 택시(3)는 상기 하우징(10)에 내재된 위치송달부(20)가 항상 그 택시(3)의 위치를 상기 인공위성(8)에 송신하므로, 인공위성(8)과 택시(3)는 항상 통신이 가능함은 물론이다. Subsequently, the video signal is transmitted to the vehicle 3 on which the receiver 30 which receives the video signal containing the advertisement content is mounted (S4). In this vehicle, that is, the taxi 3, the satellite 8 and the taxi 3 because the position transmitting unit 20 inherent in the housing 10 always transmits the position of the taxi 3 to the satellite 8. ) Can always communicate.

이어서, 상기 수신부(30)에 수신된 영상신호를 제어부(50)가 상기 표시부(40)에 표시되도록 제어한다(S5). Subsequently, the control unit 50 controls the video signal received by the receiver 30 to be displayed on the display unit 40 (S5).

이 때 상기 표시부(40)는 고휘도를 가지는 선명한 LED로 구성되어 있으므로 야간뿐만이 아니라 낮 시간에도 선명하게 광고를 표시할 수 있는 것이다. At this time, since the display unit 40 is composed of bright LEDs having high brightness, it is possible to clearly display advertisements not only at night but also at day time.

이상에서와 같이 본 발명에 따른 차량탑재용 광고 표시장치에 의하면, 차량, 특히 이동이 가장 빈번한 택시를 이용하여 기업체의 광고를 함으로써 저렴하게 광 고를 할 수 있으며, 이동이 많은 택시를 이용하여 선명한 엘이디(LED)로 광고를 표시함으로써 관찰자의 관심과 시선을 고조함으로써 광고의 효과를 높일 수 있으며, LED를 사용함으로써 야간뿐만이 아니라 낮 시간에도 항상 선명한 광고를 제공할 수 있는 효과가 있다.As described above, according to the vehicle-mounted advertising display device according to the present invention, it is possible to advertise inexpensively by advertising a company using a vehicle, especially a taxi which is most frequently moved, and a clear LED by using a lot of taxis By displaying the advertisement with (LED), the effect of the advertisement can be enhanced by heightening the interest and attention of the observer. By using the LED, there is an effect of providing a clear advertisement at all times during the day as well as at night.

본 발명은 첨부된 도면에 도시된 실시예를 참고로 설명되었으나, 이는 예시적인 것이며, 당해 분야에서 통상의 지식을 가진 자라면 이로부터 다양한 변형 및 균등한 실시예가 가능하다는 점을 이해할 수 있을 것이다. 따라서 본 발명의 진정한 보호범위는 첨부된 청구범위에 의해서만 정해져야 할 것이다. Although the present invention has been described with reference to the embodiments shown in the accompanying drawings, it is intended to be illustrative, and those skilled in the art will understand that various modifications and equivalent embodiments are possible from this. Therefore, the true scope of protection of the present invention should be defined only by the appended claims.

Claims (2)

차량의 상면에 부착되는 하우징;A housing attached to an upper surface of the vehicle; 상기 하우징에 내재되며, 차량의 위치를 인공위성에 알리는 위치송달부;A position transmitting unit embedded in the housing and informing the satellite of the position of the vehicle; 상기 하우징의 내부에 수용되며, 인공위성으로부터 제공되는 영상신호와 음성신호를 수신하는 수신부;A receiving unit accommodated in the housing and receiving a video signal and an audio signal provided from a satellite; 상기 하우징의 외곽에 위치되며, 엘이디(LED)로 구성되는 표시부;A display unit located at an outer side of the housing and configured of an LED; 상기 수신부에서 수신된 신호를 상기 표시부에 표시되도록 제어하는 제어부;A controller which controls the display unit to display the signal received by the receiver; 상기 수신부로 수신될 영상신호와 음성신호를 인공위성으로 송신하는 송신부;를 구비하여, And a transmitter for transmitting an image signal and an audio signal to be received by the receiver by satellite. 상기 송신부에서 영상신호와 음성신호로 이루어진 광고를 인공위성에 송신하고, 인공위성에 의해 위치가 파악된 차량에 광고를 표시하는 것을 특징으로 하는 차량탑재용 광고 표시장치. And transmitting the advertisement comprising the video signal and the audio signal to the satellite, and displaying the advertisement on the vehicle whose position is determined by the satellite. (a) 광고주와 광고내용을 모집하는 단계; (a) recruiting advertisers and advertisement content; (b) 상기 (a)단계에서 확정된 광고내용을 영상신호로 변환하는 단계;(b) converting the advertisement contents determined in the step (a) into a video signal; (c) 상기 영상신호를 인공위성에 송신하는 단계;(c) transmitting the video signal to a satellite; (d) 상기 광고내용을 담은 영상신호를 수신하는 수신부가 탑재된 차량에 영상신호를 송신하는 단계;(d) transmitting a video signal to a vehicle equipped with a receiver for receiving a video signal containing the advertisement contents; (e) 상기 (d)단계에서 수신된 영상신호를 제어부가 그 차량에 설치된 표시부 에 표시하는 단계;를 포함하는 것을 특징으로 하는 차량을 이용한 광고 표시방법.(e) displaying the video signal received in step (d) on a display unit installed in the vehicle; and displaying the advertisement signal using the vehicle.
KR1020050125918A 2005-05-02 2005-12-20 Advertisement display device for vehicle KR20060114613A (en)

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KR20050036665 2005-05-02
KR1020050036665 2005-05-02

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR102479783B1 (en) * 2022-02-04 2022-12-22 서울버스(주) Method for providing advertisement outside vehicle based on vehicle driving patten and system therefor

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR102479783B1 (en) * 2022-02-04 2022-12-22 서울버스(주) Method for providing advertisement outside vehicle based on vehicle driving patten and system therefor

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