KR20060089836A - Advertising blind device, method of advertising using the advertising blind device and apparatus thereof - Google Patents

Abstract

The present invention relates to a blind for advertising using a light emitting body, the blind upper structure 12 and the blind body (10) consisting of a blind shell 11 and the blind lower structure, and the interior between the blind shell of the blind body (10) The light emitter structure 20 and the light emitter controller 21 and the light emitter controller 21 which control the electric signal and power to be applied to the light emitter structure 20 and the light emitter structure 20 which can be flickered and change color according to the applied signal. Connected to the intermediate controller 30 and each of the intermediate controller 30 for adjusting the electrical signal and power to be applied to the control to adjust the electrical signal and power to be applied to the intermediate controller 30 according to a program written in advance by the user Opening the central controller 40, the light-emitting controller 21, the intermediate controller 30, the intermediate controller 30, and the central controller 40. And it characterized in that it comprises a connection cable 22 to enable the supply of the electric power supply and signal exchange. According to the present invention, when viewed from the outside of the building by adjusting the color, light emission, and blinking of the advertising blinds, it is possible to display a variety of characters, pictures, videos, etc., thereby providing various and effective advertising means.

Luminaries, advertising, blinds

Description

Advertising blind, advertising method and apparatus using blinds {Advertising blind device, method of advertising using the advertising blind device and apparatus}

1 is a block diagram of an embodiment of an advertisement blind according to the present invention.

2A is a structural diagram of an embodiment of an advertisement blind according to the present invention.

2B shows an example in which one light emitting structure is formed by combining several light emitting structures of the light emitting structure of the present invention.

3 is a structural diagram of an advertisement system using an advertisement blind according to the present invention.

Figure 4 is a flow chart of a preferred embodiment of the advertising method using the advertising blinds according to the present invention.

5 is a block diagram of an advertisement system using an advertisement blind according to the present invention.

Figure 6 is a reference diagram showing a view seen from the outside when using a plurality of advertising blinds of the present invention in one building according to the present invention.

<Description of Symbols Used in Main Parts of Drawing>

10: blind body 11: blind jacket

12: blind upper structure 13: blind lower structure

20: light emitting structure 21: light emitting controller

22: connecting cable 30: intermediate controller

40: central controller

The present invention relates to an advertisement blind using a light-emitting body, and an advertisement method and apparatus using the advertising blind.

Existing outdoor advertising means have been advertising means such as outdoor billboards, outdoor billboards, banners. However, in the case of outdoor billboards, separate billboards must be separately installed on the top or the front of the building structure, and in particular, when the billboard is installed on the front of the building, there are many limitations and problems in the mining of the space located behind the billboard. In addition, the content displayed on the billboard is only a fixed fixed content of the advertisement, or even if it changes the content of the advertising, there was a disadvantage that the change is limited.

On the other hand, outdoor billboards have advantages over outdoor billboards in that various changes can be made to the displayed contents, but separate billboards must be installed separately, and when billboards are installed on the front of the building, In terms of many limitations and problems in space mining, it had the disadvantages of outdoor billboards.

On the other hand, in the case of the advertising means that are performed offline, there was no means for integrating and managing the advertisement contents to be displayed for each advertising means and the period thereof.

The present invention has been made to solve the above problems, install a light emitting body that can adjust the color, brightness, flashing, etc. in the interior of the light-shielding blinds installed and used in each window of the interior of the building, By using a controller that can be adjusted as pre-programmed, each blind acts as a pixel that composes the screen so that various characters, pictures, and screens can be displayed. There is no need, and the main object is to provide a very diverse and effective outdoor advertising means without disturbing the daylight inside the building.

Another object of the present invention is to provide an advertisement method and apparatus using the advertisement blind.

In order to achieve the above object, the present invention is attached to the interior between the blind body 10 and the blind body consisting of a blind upper structure (12) and the blind shell 11 and the blind lower structure, and the blind shell of the blind body (10) And applied to the light emitter structure 21 and the light emitter controller 21 and the light emitter controller 21 that control electric signals and power to be applied to the light emitter structure 20 and the light emitting structure 20 which can be flickered and change color according to the applied signal. The central controller 30 is connected to each of the intermediate controller 30 to adjust the electrical signal and power to be controlled and the central controller to control the electrical signal and power to be applied to the intermediate controller 30 according to a program written in advance by the user. 40 and the light emitting controller 21 and the intermediate controller 30, the intermediate controller 30 and the central controller 40 is connected to the electric signal It is characterized in that it comprises a connection cable 22 to enable the exchange and supply of power.

In order to achieve the above object, an advertisement method using an advertisement blind according to the present invention includes: (a) an advertisement management server that receives the advertisement from an advertiser computer providing a predetermined advertisement and provides the advertisement to a predetermined advertisement blind to display the advertisement; (A) building an advertisement blind database by receiving advertisement blind information including any one or more information among the advertisement display size of the advertisement blind, the installation position of the advertisement blind, and the floating number of the installation position; and (b) the advertisement management server. And when the advertisement blind information is requested from the advertiser computer, reading the advertisement blind information from the advertisement blind database and providing the advertisement blind information to the advertiser computer, (c) the advertisement management server using the predetermined advertisement contents from the advertiser computer, Ad period Receiving advertisement information including advertisement information and advertisement blind selection information for selecting advertisement blinds to display the advertisement information, and storing the advertisement information in the advertisement blinds corresponding to the advertisement blind selection information by the advertisement management server. And providing the advertisement blinds with advertisements corresponding to the advertisement information.

The advertisement management server for advertisement using the advertisement blind according to the present invention for achieving the above object receives the advertisement from the advertiser computer for providing a predetermined advertisement, the advertisement management for providing the advertisement blind to the predetermined advertisement As a server, the blind information management unit for advertising to receive the advertisement blind information including any one or more information of the advertisement display size of the advertising blind, the installation position of the advertising blind, the number of flow of the installation position to build an advertising blind database, the When the advertisement blind information is requested from an advertiser computer, the advertisement blind information is read from the advertisement blind database and provided to the advertiser computer, and the advertisement management server receives predetermined advertisement contents from the advertiser computer. The advertisement information is provided to the advertisement manager including the advertisement period and the advertisement blind selection information for selecting the advertisement blind selection information to display the advertisement information, and to store the advertisement blind selection information corresponding to the advertisement blind selection information. The advertisement blind may include an advertisement providing unit configured to perform an advertisement corresponding to the advertisement information.

Hereinafter, the advertising blinds according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings.

Hereinafter, the advertising blinds according to the present invention will be described with reference to FIGS. 1 and 2A. Advertising blinds according to the present invention is composed of a blind body 10, the light emitting structure 20, the intermediate controller 30 and the central controller 40.

First, the blind body 10 will be described. As shown in FIG. 2, the blind body 10 is positioned at a lower portion of the blind upper structure 12 and coupled to both sides thereof, and includes a blind jacket 11 and a blind lower portion having a light emitting structure 20 described below. It consists of a structure (13). The blind upper structure 12 has a light emitting controller 21 to be described later in the interior thereof, as shown in Figure 2, the outside of the connecting cable connector housing that can detach the connection cable connector 23 to be described later 24 is mounted. On the other hand, the blind shell 11 is wrapped around and protects the outside of the light emitting structure 20 therein, and also serves to configure the structure of the blind body (10). The blind shell 11 is preferably made of a transparent or translucent material so that the light emitted from the light emitting structure 20 to be described later can be efficiently transmitted. In addition, it is preferable to use the color of the white series in order to efficiently display the color of the blind jacket 11 without changing the color represented by changing the light emitting structure 20 to be described later.

Next, the light emitting structure 20 will be described. The light emitting structure 20 is in the form of a thin film as shown in Figure 2, the light emitting body for controlling the electrical signal applied to the light emitting structure 20 according to the electrical signal transmitted from the intermediate controller 30 to be described later It is connected to the controller 21. The light emitting structure 20 has a function of changing color, brightness, or blinking according to an electric signal transmitted from the light emitting controller 21. As a material or a structure that can be used as such a light emitting material, the use of an electroluminescence (EL) sheet or an LCD using an indirect illumination (edge) method may be considered. However, it is preferable to use an electroluminescent sheet for the light emitting structure 20 in that the blind needs a certain degree of flexibility, and in the case of using an LCD, a separate back light is required. Electroluminescent (EL) sheet is a self-light emitting device manufactured in the form of a film, and is made of an elastic material film such as plastic film, so it has flexibility to bend or bend, and does not require a separate back light. There is a characteristic in that. In addition, in order to change the color, the light emitting structure 20 is composed of a combination of electroluminescent (EL) sheet forming the three primary colors of the light, it is possible to control the emission of each electroluminescent sheet to be able to express a variety of colors. desirable. The light emitting controller 21 emits light of the light emitting structure 20 according to an electric signal and a power transmitted through the connecting cable 22 connected by inserting the connecting cable connector 23 into the connector housing 24. It has the function to control flickering and color change. In this case, each of the illuminant controllers 21 is connected to the illuminant controller 21 and the connecting cable 22 next to each other, as shown in FIG. 1, and the end of the illuminant controller 21 is shown in FIG. 1. It is connected to the intermediate controller 30 to be described later. By such a connection, opening and closing movements and opening and closing angle adjustments such as general blinds are possible without problems. On the other hand, the light emitting controller 21 is preferably manufactured to be made by SOC (System on Chip) to enable the functions such as signal processing and power supply in a single device to reduce the power consumption, volume and heat generation Do. Since the design of the light-emitting controller 21 and the manufacturing method using the SOC are well known in the art, the detailed description thereof will be omitted.

2B shows an example in which one light emitting structure is formed by combining several light emitting structures of the light emitting structure of the present invention. That is, the light emitting structure 20 of the present invention can be manufactured by combining several small light emitting structures 20-1. In this case, the light emitting controller 21 may also have the same number as the number of the small light emitting structures 20-1 so as to control the small light emitting structures 20-1, respectively. Reference numeral 21-1 shows a small illuminant controller.

Next, the intermediate controller 30 will be described. As illustrated in FIG. 1, the intermediate controller 30 receives an electrical signal transmitted from the central controller 40 to be described later, and outputs an electrical signal to each of the light emitting controllers 21 through an appropriate conversion process. Have In this case, it is preferable that the intermediate controller 30 converts an output and an input signal according to the number of the blind bodies 10 constituting a blind installed on one window surface. In addition, the intermediate controller 30 is connected to the intermediate controller 30 and the intermediate controller 30 to be described later to include a separate power supply that can be operated by receiving power from the power of the room itself. It is preferable in that it does not apply excessive load to the connection cable and does not require excessive power capacity to the central controller 40 to be described later regardless of the installation scale. Since the method of implementing the digital signal conversion device configuring the intermediate controller 30 is well known in the art, the detailed description thereof will be omitted.

Meanwhile, the intermediate controller 30 performs a function of processing the video image so that the video image is displayed by using the blind body 10 with the video image provided from the central controller 40. That is, the intermediate controller 30 receives a predetermined image image from the central controller 40, divides the image based on information such as the shape, number, and size of the blind, and provides the light emitting controller to control the respective blinds. do. Meanwhile, as shown in FIG. 2B, when the plurality of light emitting controllers is provided, the image image divided above may be divided to correspond to each light emitting controller and provided to each light emitting controller.

Next, the central controller 40 will be described. As shown in FIG. 1, the central controller 40 is connected to each of the intermediate controllers 30, and has a function of outputting an electrical signal to the intermediate controller 30 according to a program previously programmed by a user. Such a program may be stored in a storage device of a microprocessor constituting the central controller 40 or connected to a computer so that the program can be stored and changed. Since the method for implementing the microprocessor constituting the central controller 40 or the method for transmitting / receiving an input / output signal according to the contents programmed from a computer is well known in the art, the detailed description thereof will be omitted.

On the other hand, the central controller receives (inputs) the advertisement contents to be displayed on the advertisement blinds and the advertisement conditions (period, number of times), stores them, allocates the advertisement contents to be displayed for each blind according to predetermined criteria according to the advertisement conditions. It performs the function of providing the middle controller of the blind to display the corresponding advertisement contents according to the above assigned contents.

 Hereinafter will be described the operation of the blind according to an embodiment of the present invention.

First, contents programmed to display contents intended by a user are stored in a computer or a storage device in the central controller 40, and according to the contents, the central controller 40 is assigned to each of the intermediate controllers 30. FIG. Digital control signal is output. The intermediate controller 30 installed for each blind installed in each window receives such a digital control signal, converts it into an appropriate signal to be displayed on each blind body 10, and converts the converted digital signal and power to a blind. Each of the blind bodies 10 constituting the blind body 10 is transferred through the connection cable 22 to the light emitting controller 21 located inside the blind upper structure.

Here, the central controller 40 or the intermediate controller 30 is the central controller 40 when there is no need to operate the central controller 40 and the intermediate controller 30 separately, such as when there is one window in which the advertisement blinds are installed. ) And the intermediate controller 30 can be performed through one controller.

The light emitter controller 21 controls the power supplied to the light emitter structure 20 according to the digital signal received from the intermediate controller 30, and the light emitter of the light emitter structure 20 is a three primary color of light. And, since it is made of a combination of blue light emitter, it is possible to change the color of the light emitting structure 20 to emit light by adjusting the power supplied to the light emitter of each color. Through this process, one blind body 10 serves as one pixel on the screen of a display device for a TV CRT or a computer monitor, as shown in FIG. When installed collectively, the entire wall surface of a building with windows serves as a screen of a display device, and thus it is possible to express characters, pictures, and moving screens of various colors.

In the present specification, only the blinds of the form have been described in order to facilitate the description, but the meaning of the advertisement blinds or the advertisement blinds or the advertisement blinds in the present specification is a concept including an advertisement device in the form of all blinds in addition to the shape.

Meanwhile, in FIGS. 1, 2A, and 2B, the information of the advertisement image is transmitted from the central controller to the intermediate controller and from the intermediate controller to the light emitting controller by using a wire. In this case, each controller further includes a transceiver for transmitting and receiving information over the air.

3 is a structural diagram of an advertisement system using an advertisement blind according to the present invention.

First, the advertiser computer 101 performs a function of providing the advertisement management server 102 with information on selecting advertisement content and advertisement period desired by the advertiser, and blinds for advertisements to be displayed.

Ad management server 102 is installed for advertising blind devices, the size of the advertisement display, the number and time of displaying the advertisement, the blind is installed for the location, the floating population of the installation location, the gender information of the age of the floating population for advertising In order to display advertisements in blinds, information that is referenced or received from advertisement blinds is constructed in a database and then provided to the advertiser computer 101. In addition, the advertisement information provided from the advertiser computer 101 (blind selection information for advertisements displaying advertisements, advertisement display contents (including video, still images, displayed phrases, etc.), advertisement period, advertisement display time and frequency, etc.). Accordingly, the advertisement information is provided to the corresponding advertisement blind apparatus 103 so that the advertisement blind apparatus can execute an advertisement corresponding to the advertisement information.

The advertisement blind device 103 performs a function of displaying an advertisement based on the advertisement information provided from the advertisement management server 102. Here, the advertisement blind apparatus for displaying the advertisement has been described in detail with reference to FIGS. 1 and 2A.

Figure 4 is a flow chart of a preferred embodiment of the advertising method using the advertising blinds according to the present invention.

First, the advertisement blind (the central controller of the advertisement blind) reads the advertisement blind information stored in advance and transmits it to the advertisement management server 201.

The advertisement management server stores the information provided from the advertisement blind or the advertisement blind information received from the administrator 202 (203).

Thereafter, when the advertiser computer receives an input 204 of requesting advertisement blind information from the advertiser, the advertiser computer transmits the content to the advertisement management server.

In response to the request, the advertisement management server reads 205 advertisement blind information stored in step 203 and provides it to the advertiser computer.

The advertiser computer displays the information provided in step 205 above, provides the advertiser with input information 206 to select the advertisement blinds to perform the advertisement among the advertisement blind information displayed above (206), and the advertisement contents to be performed on the selected advertisement blinds. In response to the advertisement information about the advertisement period, the advertisement time and the number of times during the day, the advertisement information and the blind selection information for the advertisement are transmitted to the advertisement management server.

The advertisement management server stores the advertisement information and the advertisement blind selection information received above (208), and transmits the advertisement information to the corresponding advertisement blind (209).

The advertisement blind performs a corresponding advertisement according to the advertisement information provided above.

After that, the advertisement management server receives the advertisement result from the advertisement blind (not shown in the drawing) or receives and stores the input (211) .After all the advertisements are completed, statistics are generated (212) on the result of the advertisement. Perform the functions provided to the advertiser computer. Here, the content of the statistics may include the number of times the advertisement was executed, the time of execution, the number of people exposed to the advertisement, the age of each person exposed to the advertisement, gender statistics, and the like.

5 is a block diagram of an advertisement management server using an advertisement blind according to the present invention. The advertisement management server according to the present invention includes an advertisement blind information manager 301, an advertisement manager 302, and an advertisement provider 303.

The advertisement blind information management unit 301 is configured to receive advertisement blind information including any one or more of the advertisement display size of the advertisement blind, the installation position of the advertisement blind, and the number of floating members of the installation position to build an advertisement blind database. Do this.

When the advertisement manager 302 receives the advertisement blind information from the advertiser computer, the advertisement manager reads the advertisement blind information from the advertisement blind database and provides the advertisement blind information to the advertiser computer, and the advertisement management server provides predetermined advertisement contents from the advertiser computer. , And receives advertisement information including an advertisement period and advertisement blind selection information for selecting the advertisement blind to display the advertisement information, and stores the advertisement blind selection information.

The advertisement providing unit 303 provides the advertisement information to the advertisement blind corresponding to the advertisement blind selection information so that the advertisement blind performs an advertisement corresponding to the advertisement information, and after the advertisement is finished. Prepares statistics on an advertisement result and provides the same to the advertiser computer.

Figure 6 is a reference diagram showing a view seen from the outside when using a plurality of advertising blinds of the present invention in one building according to the present invention.

So far we looked at the preferred embodiment of the present invention in detail. The protection scope of the present invention is not limited to the above-described embodiments, and if the technical spirit of the present invention is applied, all will be said to belong to the protection scope of the present invention.

Meanwhile, the methods of the present invention can be written as a computer program that can be executed by a computer, and the computer program can be recorded on a computer-readable recording medium.

As described above, according to the present invention, characters, pictures, moving images, etc. of various colors can be displayed through the entire wall surface of the building window, and thus there is an advantage that a very large advertisement or propaganda effect can be obtained.

In addition, the display contents can be changed simply by changing the program used in the central controller 40, and the number of devices to be installed without the need for additional devices according to the size or installation location of the building to be installed. Only the program and the program can be flexibly coped with the installation location or environment.

In addition to the display function by the light emission, it also has the function of general blinds, and unlike the billboards installed on the outside or on the wall, it also maintains the function of daylighting or shading inside the building. Will be carried.

On the other hand, if the advertising method using the advertising blinds of the present invention, for example, institutions having multiple branches in the country, such as banks can directly control the advertising content displayed on the advertising blinds installed in each branch in the advertising shop The uniformity of the contents can be achieved, and it is effective to eliminate the need for a person to manage advertisements at each branch. In addition, even in the case of specialized advertising companies that have advertising blinds in various buildings nationwide, there is an advantage that can efficiently target the advertisement by displaying the appropriate advertising according to the display size, the number of floating population, the installation location of the advertising blinds.

Claims (5)

 A blind body 10 composed of a blind upper structure 12, a blind shell 11, and a blind lower structure; A light emitting structure (20) attached to the interior of the blind body of the blind body (10) and capable of flickering light emission and color change according to an applied signal; A light emitter controller 21 for controlling an electric signal and a power to be applied to the light emitter structure 20; An intermediate controller 30 for controlling an electric signal and power to be applied to the light emitting controller 21; And Advertising blinds, characterized in that it comprises a central controller (40) connected to each of the intermediate controller (30) to adjust the electric signal and power to be applied to the intermediate controller (30) according to a program previously prepared by the user.  The method of claim 1, The light emitting structure 20 is an advertising blind, characterized in that using the electroluminescent (EL) sheet. (a) an advertisement management server that receives the advertisement from an advertiser computer providing a predetermined advertisement and provides the advertisement to a predetermined advertisement blind to display the advertisement, the advertisement display size of the advertisement blind, the installation position of the advertisement blind, Constructing an advertisement blind database for receiving advertisement blind information including information of any one or more of the number of floating persons in the installation position; (b) when the advertisement management server receives the advertisement blind information from the advertiser computer, reading the advertisement blind information from the advertisement blind database and providing the advertisement blind information to the advertiser computer; (c) the advertisement management server receiving and storing predetermined advertisement contents, advertisement information including an advertisement period, and advertisement blind selection information for selecting advertisement blinds for displaying the advertisement information from the advertiser computer; And (d) the advertisement management server providing the advertisement information to the advertisement blind corresponding to the advertisement blind selection information, so that the advertisement blind executes the advertisement corresponding to the advertisement information. Advertising method using blinds. A computer-readable recording medium having recorded thereon a computer program capable of executing the method of claim 3 with a computer. An advertisement management server receiving the advertisement from an advertiser computer for providing a predetermined advertisement and providing the advertisement to a predetermined advertisement blind to be displayed. An advertisement blind information management unit configured to construct an advertisement blind database by receiving advertisement blind information including any one or more information among the advertisement display size of the advertisement blind, the installation position of the advertisement blind, and the floating number of the installation position; When the advertisement blind information is requested from the advertiser computer, the advertisement blind information is read from the advertisement blind database and provided to the advertiser computer, and the advertisement management server includes a predetermined advertisement content and an advertisement period from the advertiser computer. An advertisement manager for receiving advertisement information and advertisement blind selection information for selecting the advertisement blind to display the advertisement information; And And an advertisement providing unit configured to provide the advertisement information to the advertisement blind corresponding to the advertisement blind selection information so that the advertisement blind executes the advertisement corresponding to the advertisement information.

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