KR20060060216A - System and method for outputting advertisement using network data flow control - Google Patents

Abstract

Disclosed are an advertisement output system and method using flow control of network data. An advertisement output system using flow control of network data includes an advertisement gateway unit and an advertisement generating unit. When the access gateway receives a request for access to the target web page from the user terminal, if the access request satisfies a predetermined condition, the advertisement gateway outputs the target web page after forcibly outputting the advertising web page. The advertisement generating unit transmits an advertisement web page to be output to the advertisement gateway unit in response to a request of the advertisement gateway unit. An advertisement output method using flow control of network data includes receiving a request for access to a target webpage from a user terminal, forcibly outputting an advertisement webpage if the access request satisfies a predetermined condition, and outputting the target webpage. It includes a step.

Network, advertising, gateway, web, browser

Description

System and method for outputting advertisement using network data flow control}

1A-1E are schematic block diagrams of embodiments of an advertisement output system using flow control of network data in accordance with the present invention;

FIG. 2 illustrates an aspect in which an advertisement is output to the client terminal of FIG. 1. FIG.

3 to 6 illustrate transport protocols for performing advertisement output in FIG.

FIG. 7 illustrates an aspect in which advertisements are not output to the client terminal of FIG. 1.

FIG. 8 illustrates another aspect in which no advertisement is output to the client terminal of FIG. 1.

9 and 10 illustrate a transmission protocol for not outputting an advertisement in FIG.

11 is a view showing a web page switch request message in the general web page and the advertising web page.

FIG. 12 is a diagram illustrating an example in which an output of an advertisement web page is activated or deactivated according to a condition preset in the client terminal of FIG. 1. FIG.

13 is a schematic flowchart for performing an embodiment of an advertisement output method using flow control of network data according to the present invention;

14 is a schematic flowchart for performing another embodiment of an advertisement output method using flow control of network data according to the present invention;

 The present invention relates to an advertisement system and method using network data flow control, and more particularly, to a system and method for forcibly outputting an advertisement web page on a computer connected to a network or the Internet.

With the spread of the Internet, the demand for commercial use using the Internet as a product advertisement and commerce medium is exploding. With Internet advertising, companies can meet many consumers at a low cost through advertisements that take advantage of the medium of the Internet.

Such advertisements are classified into a combination of an interactive media model and a banner advertisement that connect businesses and consumers.

Interactive media advertising utilizes the interactive nature of the Internet to analyze consumer tastes and provide advertisements differentially. This allows companies to increase their effectiveness compared to traditional advertising targeting unspecified majority.

Banner advertisements are the ones in the corner of the screen and are most widely used, like road advertisements, to display banner advertisements in places where people are frequented and to have interested people click on them to access their homepage. . Such banner ads differ in the effectiveness of the advertisement depending on the location on the screen or the size of the advertisement.

However, such a conventional internet advertisement has a form provided on a web page to which the user is connected, and thus, when the web page is not connected to the web page providing the advertisement by the user, the effect of the advertisement cannot be seen at all.

In addition, even if the user is connected, the effect of the advertisement is not limited if the user does not select the advertisement displayed on the webpage, and the advertisement provider cannot know the user's information, and thus, the advertisement cannot be customized. .

 SUMMARY OF THE INVENTION The present invention has been made to solve such a conventional problem, and is an advertisement system and method for effectively advertising even when there is no user's access to a specific website or a user's selection of a specific advertisement on the website. The purpose is to provide.

In addition, it is another object of the present invention to provide an advertising system and method that can provide a variety of advertising targets, the content of the advertisement, the form of the advertisement according to the advertising strategy.

In order to achieve the above object, the advertisement output system using the flow control of the network data according to the present invention includes an advertisement gateway unit and an advertisement generating unit. When the access gateway receives a request for access to the target web page from the user terminal, when the access request satisfies a predetermined condition, the advertisement gateway unit outputs the predetermined advertising web page and then outputs the target web page. The advertisement generating unit transmits a predetermined advertisement web page to the advertisement gateway unit in response to a request of the advertisement gateway unit.

By forcibly outputting the advertisement web page when the web page is switched, even when the user does not access a specific web page or selects a specific advertisement on the web page, the user can display the front or popup advertisement.

The predetermined condition may be that the target web page does not belong to the same web address area as the web page on the user terminal requesting access. According to this, it is possible to prevent the user's antagonism due to the excessive output of the advertisement by not outputting the advertisement for the change of the webpage within the same web address area as the currently accessed webpage.

In addition, the predetermined condition may be that the web page requesting the connection is not a web page forcibly output by the advertisement gateway unit. By not outputting the advertisement is to prevent the user's antagonism due to the output of the advertisement too frequently. In this case, the advertisement gateway unit may use cookie information to distinguish a forced web page.

In addition, the predetermined condition may be that the web page on the user terminal requesting the connection is not a web page linked from the forcibly output web page. This is to prevent the user's dislike caused by frequent advertisement output by preventing web page output.

The advertisement transmitting unit may generate a web address including an authentication factor to distinguish the linked web page, or record the advertisement web page access information. In addition, when receiving an access request from a linked web page, the advertisement gateway unit may output a blank web page in which a session cookie is set, or may set and output a session cookie in a target web page.

The predetermined advertisement web page may be set corresponding to the target web page, the time when the connection to the target web page is requested, and the web page on the user terminal which is requested to be connected.

Such a configuration makes it possible to maximize the efficiency of the advertisement by outputting the most suitable advertisement according to the user, the target web page, the time when the connection to the target web page is requested, and the web page on the user terminal to which the connection is requested.

The advertisement transmission unit may deactivate the output of the advertisement according to the predetermined advertisement information. This configuration allows the advertisement transmission unit to adjust the output of the advertisement as well as the content of the advertisement.

In addition, the present invention embodied in the form of a method for advertising output system using the flow control of the network data according to the present invention.

 Hereinafter, exemplary embodiments of the present invention will be described with reference to the accompanying drawings. In order to facilitate understanding of the present invention, the same reference numerals are used for the same components in different drawings.

1A is a schematic block diagram of an embodiment of an advertisement output system using flow control of network data according to the present invention.

In FIG. 1A, the ISP network 100 is connected to a client terminal 200 and a plurality of web servers 300 through the Internet, and the ISP network 100 is again used to output an advertisement system 110 using flow control of network data. ) And the router 120. In addition, the advertisement output system 110 using the flow control of the network data includes an advertisement gateway 112, an advertisement server 114, a database server 116.

An ISP network (Internet Service Provider) 100 is a company network that provides Internet access service, website building and web hosting service to an individual or a company, and a router 120 is a device that connects a LAN. It is a device that reads the destination address contained in the information and sends it to another communication network using the most appropriate communication path.

The advertisement gateway 112 receives a request for access to the target web page provided by the web server 300 from the client terminal 200, and when the access request satisfies a predetermined condition, makes an advertisement request to the advertisement server 120. After forcibly outputting the predetermined advertisement web page transmitted from the advertisement server 120 to the client 200, the target web page is output.

The advertisement gateway 112 determines whether a predetermined condition is satisfied using the access information of the user of the database server 116 and determines whether to generate an advertisement web page when the predetermined condition is satisfied.

The advertisement gateway 112 receives a web page request from the client terminal 200 and interworks with the database server 116 to check whether an advertisement is output before switching to the request web page, and uses the information of the database server 116. In order to output the advertisement web page of the user is linked with the advertisement server 114.

The database server 116 stores user information of the ISP network and access information for each user and web page. For this purpose, the database server 116 works with authentication user and subscriber information of the ISP network. In addition, it stores whether the user outputs the advertisement for each web page and information.

The advertisement server 114 transmits the advertisement web page to the advertisement gateway 112 according to the request of the advertisement gateway 112, which is stored in advance in the advertisement server 114 or is generated in real time when the transfer request is made. The advertisement server 114 may change the content or format of the advertisement transmitted according to the form of the advertisement output service.

Due to this configuration, the system 110 forcibly outputs the advertisement web page when the web page is switched on the client terminal 200 so that the user may not be able to access a specific web page or select a specific advertisement on the web page. You can advertise.

1A is only an example of one form of an advertisement output system using flow control of network data according to the present invention, and may be implemented in other forms in another embodiment.

In order to access the target web page from the client terminal 200 via the advertisement gateway, in FIG. 1A, the advertisement gateway 112 is installed in the router 120 of the ISP network 100 to form a transparent proxy. It processes the message by sending it to the advertisement gateway 112.

However, in FIG. 1B, an example of setting an advertisement gateway 112 address in another network 400 connected to the ISP network 100 as a proxy server in the client terminal 200 and transmitting a message to the advertisement gateway 112 is illustrated in FIG. 1. 1c illustrates an example of transmitting a message to the advertisement gateway 112 by routing in an application terminal using the L7 switch 130.

 The present invention can be widely used as long as the conditions of using the Internet, whether wired or wireless, can be widely used. 1d indicates that the system 110 of the present invention is located in the intranet 500 instead of the ISP network 100 as shown in FIG. An example is shown.

The present invention can be applied to the ISP network to maximize the advertising effect by exposing any advertisement to the user, it can also be used as information delivery means, such as company advertisements or announcements on the intranet, such as a company.

In addition, in FIG. 1A, the system 110 is implemented using a service node method. In FIG. 1E, the system 110 is implemented using a switch based method.

The service node method is a system that takes charge of a specific service and performs a service as part of a network, so it takes time to be applied to an existing network. However, by adapting only some specifications of the network, the change of existing network elements is small and generally provides services by directly interworking with a router.

The switch-based method is a system that performs a service by interworking with network equipment. Since the switch-based method is not part of the network, it can be quickly applied to an existing network. There is a disadvantage in that there is an addition or change of network elements (router, firewall, L4, L7).

In general, service is provided only for the modification of the setting information of the router and the additionally routed information of the devices L4 and L7. Depending on the configuration, the system may be separated from the network.

The service node method and the switch based method may be selected according to the characteristics of the network to which the service node is applied.

The present invention can also be applied to all network service ports, and a specific service port can be selected according to the service purpose.

If there is a lot of network traffic, there is a problem of system performance and load generation, but since the advertisement gateway of the present invention can be added in the form of a box, the packet load balance for performance and load using L4, L7 switches, etc. Can be solved with

For example, ports 80 to 1024 may be handled by the first advertisement gateway and ports 1024 to 65536 may be processed by the second advertisement gateway.

For example, a web advertisement service is applied to a general web service port such as 80, 8080, and 8000, and the packet is analyzed and processed only for the corresponding port.

 FIG. 2 is a diagram illustrating an aspect in which an advertisement is output to the client terminal of FIG. 1.

Page A of FIG. 2 is a web page of a website originally accessed by the client terminal 200, and page B is a web page of a target website to which the client terminal makes a connection request.

The advertisement output system 110 first outputs an advertisement page and then outputs a page B, which is a target web page, when a request for a website switch is made from the client terminal 200.

3 to 6 illustrate a transmission protocol for performing the advertisement output shown in FIG. 2.

First, when the user terminal 200 attempts to access the web page of the target web page www.samsung.co.kr, it transmits the request data shown in FIG.

When the access request from the user terminal is the first request by the input of the user, the advertisement gateway 112 changes the URL and outputs an advertisement page to the user terminal as shown in FIG. 4.

Set the cookie value (eg __adgw __ = yes) so that the advertisement is not resent when connecting to the destination URL (www.samsung.co.kr) automatically after printing the advertisement.

When the user selects a webpage connected to an advertisement displayed on the advertisement screen, a parameter value (for example, __key __ = 17295ea65ad4b4f889b21ace89439764; MD5 value of http://www.lg.co.kr) for preventing the advertisement from being sent out is selected. Set it.

Subsequently, the user terminal 200 makes an automatic address translation request after the exposure time defined in the advertisement page by the function of automatically converting the target URL defined in the advertisement page with HTML Meta tag or Javascript to the target web page. You will be connected.

If the connection request from the client terminal satisfies a predetermined condition, the advertisement may not be output. The predetermined condition may be that the web page requesting the connection is not a web page forcibly output by the advertisement gateway unit.

This is to prevent the user's antagonism due to the too frequent output of the advertisement by not outputting the advertisement in the case of the change of the webpage by the user's selection on the advertisement webpage which has been forcibly output.

In this case, the advertisement gateway unit may use cookie information to distinguish the forced web page. In FIG. 4, the advertisement gateway unit may check a cookie value (for example, __adgw __ = yes) set for this purpose.

5 shows an example of a standard for accessing an existing destination URL (www.samsung.co.kr) by automatic screen switching. In FIG. 5, it can be seen that cookie setting information (for example, __adgw __ = yes) has been added to the access specification when initially requested as compared with FIG. 3.

As a result, the advertisement gateway outputs the data of the destination URL to the user terminal without outputting the advertisement by referring to the cookie information as shown in FIG.

The predetermined condition not to output the advertisement may be that the requested target web page does not belong to the same web address area as the web page currently connected. According to this, it is possible to prevent the user's antagonism due to the excessive output of the advertisement by not outputting the advertisement for the change of the web page within the same preset range as the currently accessed web page.

The predetermined web address area is a range of web addresses that can be preset by the selection of the advertising subject, and the business subject can reduce or enlarge the range as necessary.

FIG. 7 is a diagram illustrating an example in which an advertisement web page is not output to the client terminal of FIG. 1.

In FIG. 7, it can be seen that page A, which is the web page to which the client terminal 200 is currently connected, and page B, which is the target web page, belong to the same domain. In this case, the system 110 does not output the advertisement page to the client terminal 200 but outputs the B page which is the target web page.

In the present embodiment, the same domain is set as an area of the same web address, but in another embodiment, a different address range may be selected.

In addition, the predetermined condition may be that the web page on the user terminal requesting the connection is not a web page linked from the forcibly output web page. This is to prevent the user's dislike caused by frequent advertisement output by preventing web page output.

The advertisement transmitting unit may generate a web address including an authentication factor to distinguish the linked web page, or record the advertisement web page access information. In addition, when receiving an access request from a linked web page, the advertisement gateway unit may output a blank web page in which a session cookie is set, or may set and output a session cookie in a target web page.

FIG. 8 illustrates another example in which an advertisement web page is not output to the client terminal of FIG. 1.

The screen of FIG. 8 is similar to FIG. 2 except that page A of FIG. 2 is an advertisement page in FIG. 8. That is, when the web page requesting the website conversion is an advertisement web page that is forcibly outputted during the screen switching, as shown in FIG. 8, the system 110 does not output the advertisement page and immediately outputs the target web page C. The page is output to the client terminal 200.

The message requested in the advertisement web page is a request message in the advertisement page generated by the advertisement server. Generally, it is a link URL that is accessed by a mouse click in an advertisement web page.

To this end, the advertisement server 114 may generate a web address including an authentication factor for distinguishing a previously forcibly output web page, or the advertisement gateway 112 may store advertisement page access information. Here, the authentication factor (md5) method is an algorithm used for data integrity verification, and the advertisement web page link URL can verify the validity of the URL only with the authentication factor of the link URL.

9 and 10 illustrate examples of a transmission protocol for performing the example of FIG. 8.

FIG. 9 illustrates a request message when the user terminal selects web page information connected to an advertisement displayed on a screen before being automatically connected to the destination URL in the output advertisement web page.

In FIG. 9, it may be confirmed that the advertisement output is not performed by a value representing a target URL connected to the advertisement screen (for example, __key __ = 17295ea65ad4b4f889b21ace89439764; MD5 value of http://www.lg.co.kr).

10 is a diagram illustrating a response of a gateway to a request of 9. Cookie information is recorded in response to the user terminal, and the target URL is defined as the output of the advertisement (for example, __adgw __ = yes). In order to prevent the advertisement from being duplicated, a cookie is defined and responded to a blank page containing information that is automatically linked.

In the present embodiment, the blank page automatically calls the URL of the target web page. However, in another embodiment, the target web page may be requested in advance and the target web page including the session cookie information may be transmitted.

11 is a diagram showing a web page switch request message in a general web page and an advertisement web page.

11 shows a URL message requested from a general web page. The message is a URL directly input by a user or linked on a web page, and is a URL of a general GET or POST method.

11 shows a URL message requested from an advertisement web page. In the request message on the advertisement web page at the bottom, the link URL generated by adding the md5 encoded authentication factor can be checked to distinguish it from the request message on the general web page. The advertisement web page link URL can verify the validity of the URL only with the authentication factor of the link URL.

FIG. 12 is a diagram illustrating an example in which an output of an advertisement web page is activated or deactivated according to a condition preset in the client terminal of FIG. 1.

In FIG. 12, when a connection is requested from a page A currently being accessed to a page C of a target web page, the advertisement gateway 112 activates or deactivates the output of the advertisement according to advertisement service information stored in a database (not shown).

The preset advertisement service information may be set according to the service scenario of the advertisement service subject. The advertisement service information may be deactivated when a request is made to access a specific Internet service subscriber or a specific web page, and the advertisement may be deactivated at a specific time. You can also deactivate the offer.

The predetermined advertisement web page may be set corresponding to the target web page, the time when the connection to the target web page is requested, and the web page on the user terminal which is requested to be connected.

Such a configuration makes it possible to maximize the efficiency of the advertisement by outputting the most suitable advertisement according to the user, the target web page, the time when the connection to the target web page is requested, and the web page on the user terminal to which the connection is requested.

The advertisement transmission unit as well as the advertisement gateway may deactivate the output of the predetermined advertisement according to the predetermined advertisement information. For example, when there is an advertisement request from the advertisement gateway, if the request corresponds to a preset deactivation condition, the advertisement transmitting unit may transmit only a parameter that is directly converted to the target web page without transmitting the advertisement.

In addition, the predetermined condition may be set according to an advertisement subject's advertising strategy such as an Internet user, a website, or a web page switching point, and, accordingly, the output of the advertising web page may be set to be activated or deactivated.

13 is a schematic flowchart for performing an embodiment of an advertisement output method using flow control of network data according to the present invention.

First, a request for a destination web page inquiry is made by inputting a URL to access a destination address from a user terminal (Client) (701).

The advertisement gateway (G / W) analyzes the protocol requested by the client, and if the predetermined condition 702 is not satisfied, that is, not the HTTP protocol or the GET method of the HTTP protocol, the connection is made to the destination address. Request a URL (715) to receive a destination web page (716).

If the predetermined condition 702 is satisfied, that is, the HTTP protocol and the request of the GET method, if the connected web page is not selected and connected from the advertisement web page (703), it is checked whether there is a defined session cookie (704). .

The access from the advertisement web page is analyzed by analyzing the presence or absence of the key value of the URL argument, and the presence or absence of the session cookie is determined by analyzing the presence or absence of the adgw value of the cookie information.

When access is made from the advertising web page (703) or if there is a defined session cookie (704), the request from the advertising web page or the web page of the destination address is determined to have been previously accessed (715) and the response (716). ) And print it out.

If there is no defined session cookie (704), it is determined that the first access, and the advertisement output according to a predefined advertisement activation (705). At this time, whether or not this activation is set in advance with various conditions, such as by user, by time zone.

In the case of the advertisement deactivation state 705, since the advertisement is not outputted, the advertisement is output to the request 715 and the response 716 by accessing the destination address. In the case of the advertisement activation state 705, the file type of the destination URL is inquired (706 and 707).

If the HTML header of the target URL is analyzed and the data is not in the TEXT format (708), the advertisement is not output. Therefore, the data of the target URL is requested (715) and the response (716) by connecting to the destination address. do.

If the destination URL is TEXT (708), the destination address and the requested URL are changed (709) and an advertisement request is made to the ad server (711).

If the requested destination URL is not selected by accessing the advertisement web page, the advertisement server generates an advertisement web page added with a function for automatically converting to the destination URL (712). In addition, a cookie value indicating that the advertisement is output to the destination URL is defined (712), and the advertisement web page is output in response to the client (713).

The automatic address translation request is made after a predetermined exposure time on the advertisement page by the function of automatically converting to the destination URL defined in the advertisement page displayed on the client.

The automatic address translation request is set in advance using an HTML meta tag or Javascript, etc., and is performed in the same processing manner as the URL is requested from the client (701).

At this time, when the user terminal (Client) selects the connection page defined in the advertisement page, the user is connected to the selected web page. This connection method also applies to the same processing method as the URL is requested from the client (701).

If the connected web page is selected and accessed from the advertising web page (703), it should be connected without advertisement, so the ad gateway connects to the ad server and selects the connected web page of the advertising web page when changing the destination IP and URL. Do

There are two ways to determine whether a connection is made by selecting a linked page in an advertisement web page. The first is the method using the value of the keyword type defined in the URL address area (for example, MD5 argument added), and the second is to record the client's access address (710), and look up the recorded history to access the advertising web page The method of determining

At this time, the destination URL to be originally accessed is defined as a factor (parameter) (709) is requested to the advertising server (711).

When the ad server selects the connected web page of the ad web page, the ad server generates a blank web page that defines the function of automatically linking to the destination URL defined as a parameter (parameter) (712). By defining (712), a blank advertisement screen is passed to the client (713).

A blank advertisement screen is output from the client, and the client automatically reconnects to the destination URL by the defined automatic conversion function (713, 701).

14 is a schematic flowchart for performing another embodiment of the advertisement output method using the flow control of network data according to the present invention.

In FIG. 14, unlike in FIG. 13, instead of automatically calling the destination web page from a blank web page, the target web page is delivered by requesting the destination web page URL in advance and delivering the destination web page including the session cookie information. Can be. In other words, it uses a method of setting a session cookie by directly searching a destination web screen without generating a blank web page.

FIG. 14 is the same as the case of FIG. 13 except that a request input from a user terminal is a request on an advertisement screen, and therefore only a part different from FIG. 13 will be described.

If the request input from the user terminal is an HTTP protocol and a request of the GET method, and the connected web page is selected and accessed from the advertising web page (803), that is, the destination URL is accessed by selecting a link on the advertising screen. If so, the target URL data is requested (815) in order not to output the advertisement screen is received (816).

The session cookie is set in the received web page of the destination URL (818), the advertisement is not outputted, and then the URL response is made to the user terminal (819).

This method is similar to the case of FIG. 13, but instead of receiving a blank web page, the target URL is directly received and delivered to the user terminal, thereby reducing the number of times of reconnection from the user terminal.

According to the present invention, the advertising subject can effectively advertise even when there is no user's access to a specific website or a user's selection of a specific advertisement on the website, and according to the advertising strategy of the advertisement subject or advertisement It is possible to speak various contents, form of advertisement.

Advertisement screen is displayed during the screen conversion to enhance the effect of advertisement exposure to the user, and the service is provided independently from each website providing the advertisement so that the user can expose the advertisement to any web server.

 Although the invention has been described in terms of some embodiments of the invention, the scope of the invention should not be limited thereby, but should also extend to modifications or improvements of the described embodiments supported by the claims.

Claims (28)

An advertisement gateway unit for outputting the target web page after forcibly outputting a predetermined advertisement web page when the access request satisfies a predetermined condition when a request for access to the target web page is received from a user terminal; And And an advertisement transmitter for transmitting the predetermined advertisement web page to the advertisement gateway unit in response to a request of the advertisement gateway unit. The method of claim 1, The predetermined condition is an advertisement output system using the flow control of network data, characterized in that the target web page does not belong to the same web address area as the web page on the user terminal requesting the access. The method of claim 1, The predetermined condition is an advertisement output system using the flow control of network data, characterized in that the web page on the user terminal requesting the connection is not a web page forcibly output by the advertisement gateway unit. The method of claim 3, wherein The advertisement gateway unit uses a cookie information to distinguish the forced output web page, the advertisement output system using the flow control of the network data. The method of claim 1, The predetermined condition is an advertisement output system using the flow control of network data, characterized in that the web page on the user terminal requesting the connection is not a web page linked from the forced output web page. The method of claim 5, And the advertisement transmitting unit generates a web address including an authentication factor to distinguish the linked web page. The method of claim 5, The advertisement gateway unit records advertisement webpage access information to distinguish the linked webpage. The advertisement output system using the flow control of network data. The method of claim 5, And the advertisement gateway unit outputs a blank web page for which a session cookie is set when receiving the access request from the linked web page. The method of claim 5, The advertisement gateway unit outputs by setting a session cookie on the target web page when the access request is received from the linked web page. The method of claim 1, The predetermined advertisement web page is an advertisement output system using the flow control of the network data, characterized in that set in accordance with the user data. The method of claim 1, The predetermined advertisement web page is an advertisement output system using the flow control of the network data, characterized in that set in response to the target web page. The method of claim 1, And the predetermined advertisement web page is set in correspondence with a time when a connection to the target web page is requested. The method of claim 1, The predetermined advertisement web page is set in response to the web page on the user terminal is requested to access the advertisement output system using the flow control of the network data. The method of claim 1, The advertisement output system using the flow control of the network data, characterized in that the advertisement transmission unit deactivates the output of the predetermined advertisement web page according to the predetermined advertisement information. Receiving a request for access to a target web page from a user terminal; Forcibly outputting a predetermined advertisement web page when the access request satisfies a predetermined condition; And And outputting the target web page. The method of claim 15, And the predetermined condition is that the target web page does not belong to the same web address area as the web page on the user terminal requesting the access. The method of claim 15, The predetermined condition is an advertisement output method using the flow control of network data, characterized in that the web page requesting the connection is not a previously forced web page. The method of claim 17, Advertising information using the flow control of the network data, characterized in that for using the cookie information to distinguish the forced output web page. The method of claim 15, The predetermined condition is an advertisement output method using the flow control of network data, characterized in that the web page on the user terminal requesting the connection is not a web page linked from the forced output web page. The method of claim 19, And wherein the linked web page is distinguished by an authentication factor included when the forced web page is forcibly output. The method of claim 19, The linked web page is classified by advertisement web page access information of the user terminal requesting the access, characterized in that the advertisement output method using the flow control of the network data. The method of claim 19, And outputting a blank web page for which a session cookie is set when receiving a connection request from the linked web page. The method of claim 19, When receiving a connection request from the linked web page, the advertisement output method using the flow control of the network data, characterized in that for setting the output session cookie on the target web page. The method of claim 15, The predetermined advertisement web page is an advertisement output method using the flow control of the network data, characterized in that set in accordance with the user data. The method of claim 15, And the predetermined advertisement web page is set corresponding to the target web page. The method of claim 15, The predetermined advertisement web page is an advertisement output method using the flow control of the network data, characterized in that is set corresponding to the time when the connection to the target web page. The method of claim 15, The predetermined advertisement web page is set in correspondence with the web page on the user terminal is requested to access the advertisement output method using the flow control of the network data. The method of claim 15, The advertisement output method using the flow control of the network data, characterized in that the output of the predetermined advertising web page is deactivated according to the predetermined advertising information.

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