KR20060049865A - Method for delivering advertisement contents using a hybrid cd disk and through network - Google Patents

Abstract

In the present invention, the advertising content delivery method for automatically displaying the advertising content of the advertiser on the user PC using the HYBRID CD and the management method of the advertising management server that allows the advertiser to register, delete, and change the advertising data in real time Is initiated.

The network described above is divided into a web (Internet) method and a socket (TCP / IP) method. The basic advertisement content delivery method is a web (Internet) method, and a web-based content delivery method by a security system such as a firewall. When a problem may occur, the service is provided in parallel with the socket (TCP / IP) content delivery method.

The advertisement content delivery method on the Internet of the present invention,

a) generating and inserting a unique number (serial number) for each advertiser by using a unique number (serial number) generation and input program in a system area (ROM area, see FIG. 1) of the HYBRID CD;

b) Access the advertisement management server through the network to the system area of the HYBRID CD (ROM area, see FIG. 1), transmit the unique number assigned to the HYBRID CD to the advertisement management server, and download the advertisement contents from the advertisement management server. Mounting a network agent program that performs a function of displaying on a user terminal;

c) A unique number database consisting of a unique number (serial number) of the HYBRID CD, that is, an advertiser database consisting of an advertiser's unique number and a specific advertiser's advertisement content ID, the advertiser's database assigned to each advertiser, and the user. Constructing a database including a connection count and access time statistics database;

d) automatically accessing the advertisement management server using the HYBRID CD;

e) checking whether the user's terminal is connected to a network;

f) when the terminal of the user is connected to the network, transmitting the unique number of the HYBRID CD to the advertisement management server;

g) confirming the transmitted unique number by the advertisement management server;

h) transmitting, by the advertisement management server, the advertisement content of the corresponding advertiser according to the unique number to the user terminal using a streaming technique;

i) displaying the advertisement content transmitted by the user terminal;

j) the user clicking a HYBRID CD using menu window in the displayed advertisement content or surfing the advertisement content;

k) the user terminating the connection to the advertisement management server; And

l) transmitting, by the advertisement management server, statistical data about the number of times of access and the time of access of the user to a corresponding advertiser server.

 CD ROM Disc, HYBRID CD-R, HYBRID CD-RW, HYBRID DVD-R (RW), Advertisement Content

Description

Advertisement Content Delivery Method Using Hybrid CD and Network Network {Method for Delivering Advertisement Contents Using a HYBRID CD Disk and through Network}

1 is a diagram showing the structure of a conventional HYBRID CD disk used in the present invention.

2 is a block diagram of the present invention showing a structure in which the advertisement management server delivers the advertisement content of the advertiser to the user.

3 is a configuration diagram showing a database structure in the advertisement management server of the present invention.

4A is a flowchart illustrating an advertisement content delivery method according to an embodiment of the present invention.

Figure 4b is a flow chart for explaining the advertising content delivery method according to another embodiment of the present invention.

5 is an exemplary view illustrating that the advertisement content of the corresponding advertiser is displayed on the user terminal when access is made to the advertisement management server using the advertisement content delivery method of the present invention.

The present invention relates to a method of delivering advertisement content in a network using a HYBRID CD disk, and more particularly, after a specific user plugs into a terminal a HYBRID CD storage medium previously distributed to a specific user by a specific advertiser. When the advertisement management server accesses the advertisement management server through the advertisement management server, when the unique number of the HYBRID CD received from the terminal of the specific user is transmitted to the advertisement management server, the specific information corresponding to the user characteristic of the unique number transmitted from the already established database is transmitted. It is an advertisement method that displays specific advertisement contents related to a user on a user terminal by automatically searching for a unique ID information of an advertiser and specific advertisement contents registered by the specific advertiser and streaming the service to a user terminal automatically. In addition, by analyzing the advertising content preferences of a specific user using the statistics and analysis program of the management server, it is possible to provide the advertising content according to the user's preferences. Accordingly, a specific advertiser can easily change the advertisement content in the database of the advertisement management server so that new advertisement content can always be delivered to a specific user, thereby greatly improving the advertisement effect for the specific user. It is about.

In a conventional advertisement method on the Internet, an advertiser requests a web page operator to produce an advertisement, registers an advertisement file with a server of a web page manager, and then, when the advertisement management server outputs the corresponding web page, the advertisement banner is also displayed. Output together as an advertisement. In the case of such banner advertisements, various advertisement methods have been developed to obtain the maximum effect in a small space. However, the more the effect of the new method is inserted into the advertisement, the larger the file size is, and the web page operator takes a long time to load. Has a problem.

In another conventional technology for solving the above problem, when a web page operator server outputs a web page by using a separate advertisement server having an advertisement database, the advertisement server outputs a predetermined low-volume advertisement, and the user on the banner advertisement. The present invention provides an advertisement method on the Internet that displays advertisements of various functions without reloading a web page by exchanging information with a terminal.

However, the advertising methods are inconvenient in that the advertisements are unilaterally provided to the general user regardless of the user's intention, and thus the user is inconvenient in seeing the unwanted advertisements. There was a problem that it is difficult to see the effect of the advertising easily due to the advertising.

Another conventional technology for solving the above problems provides an advertisement technique using a removable disk. In the advertisement technique using the removable disk, an advertiser distributes a removable disk, which is a removable storage medium in which an advertisement is stored in advance, to a user, and when the user plugs the removable disk into a user terminal or an arbitrary terminal, the advertisement is stored in the removable disk. The advertisement is displayed on the monitor of the user terminal by an auto-execution file, and at the same time, the application is connected to the Internet. If an advertiser changes an existing ad to a new ad, the advertiser uploads the new ad to his server in advance. The next time the user connects the removable disk to the device, the application embedded in the device automatically contacts the advertiser's server to check for new ads, and if there are new ads, updates the existing ads on the removable disk with the new ads. Display a new advertisement instead of an existing one.

In the mobile advertisement technique, an advertiser can deliver as many advertisements as he / she wants, and a user can use a removable disk distributed at a free or low price instead of accessing the advertisement. In addition, advertisers can distribute their ads to specific users they want to be able to continuously show the ads to the user, even when creating a new ad can achieve a continuous advertising effect without additional costs.

However, in the conventional mobile advertising technique, when an advertiser updates a new advertisement, since the updated advertisement is transmitted to the user's removable disk every time and the existing advertisement is updated, the update takes a considerable time and the new advertisement to be updated. If the advertisement is high capacity, there was a problem that the update is not possible due to the limitation of the capacity of the removable disk. In addition, the mobile advertising technique has a problem that the specific configuration or design for implementing the concrete implementation is not sufficiently disclosed.

Another conventional technology to solve the above problems is to provide an advertising method in a network using a removable disk. In the network advertisement method using the removable disk, the advertisement management server transmits the updated advertisement of a specific advertiser to the user through the streaming technique, so that the existing updated advertisement is transmitted to the user's removable disk, which takes a considerable time to update. It is an advertisement method that improves the problem that update is not possible due to the limitation of removable disk. It is easy to build a large database or to carry, and it can be easily used on the current computer without requiring a specific device such as a CD-ROM driver. Although it has advantages, it is more expensive than other storage media such as CD, so it is difficult to distribute to a large number of target audiences, and its security is lower than that of HIBRID CD.

Therefore, in the art, there is an urgent need for a specific advertisement method for a specific user using an internet network through an excellent security and low-cost storage medium.

The present invention is to solve the above-mentioned problems of the prior art, and when a specific user inserts the HYBRID CD into the CD-ROM drive, the advertisement management server recognizes the unique number (serial number) of the inserted HYBRID CD according to the unique number. An advertisement technique that searches for unique ID information of the specific advertiser and specific advertisement contents registered by the specific advertiser in an already established database and automatically displays the advertisement contents on the user terminal through a streaming service to the user terminal. In addition to achieving the effect of continuously viewing the advertising content of the advertiser, and to register and manage all the advertising content of a particular advertiser in the database of the advertising management server, the user's HYBRID CD to access the advertising management server and download the advertising content On your device Designed so that only the Network Agent is a program with which to display the network through the network without need to update the new advertising content to the user's HYBRID CD to provide a new advertising method for delivering advertising content.

In addition, when the user's terminal is connected to the network, the user can access the advertisement management server and use the HYBRID CD distributed by the advertiser after the advertiser must watch the advertisement contents registered in the database of the advertisement management server. If the user's terminal is not connected to the network, the user can use the HYBRID CD by watching the basic advertisement inserted during the production of the system area (ROM area) of the HYBRID CD. It is to provide an advertising method that can obtain a more certain advertising effect by exposing to the user.

In order to achieve the above object, the advertisement content delivery method of the present invention

a) generating and inserting a unique number (serial number) for each advertiser by using a unique number (serial number) generation and input program in a system area (ROM area, see FIG. 1) of the HYBRID CD;

b) Access the advertisement management server through the network to the system area of the HYBRID CD (ROM area, see FIG. 1), transmit the unique number assigned to the HYBRID CD to the advertisement management server, and download the advertisement contents from the advertisement management server. Mounting a network agent program that performs a function of displaying on a user terminal;

c) mounting already prepared advertisement contents of a specific advertiser in a system region (ROM region, see FIG. 1) of the HYBRID CD in case the user's terminal is not connected to the network;

d) A unique number database consisting of a unique number of the HYBRID CD, an advertiser database consisting of a unique number of an advertiser and an advertisement content ID of a specific advertiser, the number of times of access and the number of user accesses and access times for each of the advertisement contents assigned to each advertiser. Building a database comprising a database;

e) checking whether the user's terminal is connected to a network;

f) automatically accessing the advertisement management server using a network agent mounted on the HYBRID CD (paragraph b) when the terminal of the user is connected to a network;

When the terminal of the user is not connected to a network, starting advertisement content already mounted in a system area (ROM area, see FIG. 1) of a HYBRID CD;

g) transmitting the unique number of the user's HYBRID CD to the advertisement management server through a network agent;

h) checking, by the ad management server, the transmitted unique number;

i) transmitting, by the advertisement management server, the advertisement contents of the corresponding advertiser according to the unique number to the user terminal using a streaming technique;

j) displaying the advertisement content transmitted by the user terminal;

k) In order to use the HYBRID CD after the user finishes watching the displayed advertisement content, click the HYBRID CD use menu button or obtain more detailed information on the portion of interest provided by the displayed advertisement content. Performing additional actions (web surfing, etc.);

l) the user terminating the connection to the advertisement management server; And

m) transmitting, by the advertisement management server, statistical data about the number of times and the access time of the user to a corresponding advertiser server;

n) the advertiser newly registering, changing, deleting the advertisement content information registered in the advertisement management server by using the CD key;

It includes.

Hereinafter, with reference to the accompanying drawings will be described in more detail.

For the HYBRID CD-R disc used in the present invention, it is preferable to use the HYBRID CD-R described in Korean Patent Application No. 10-2004-0048170. Detailed configuration and function of the HYBRID CD-R is described in Korean Patent Application No. 10-2004. Fully disclosed in -0048170, this disclosure is integrally incorporated herein and forms part of the present invention. HYBRID CD-R is a portable information recording medium, a data recording method, a data reproducing method, and a data recording program and data which can be carried off-line and enable the user to realize the protection of recorded data without special selection or operation. Provide a playback program. That is, when the HYBRID CD-R is inserted into the optical disk device, the start control program is started, and the illegal copy determination program is first started from the HYBRID CD-R. When the HYBRID CD-R is judged to be a valid disc and at the same time the storage of data is specified by the user, the start control program starts the file encryption program and prompts the user for input of a password if it has already been recorded in the recordable area. If the inputted password is correct, it is required to set the validity period of the password. After this setting, the file encryption program encrypts the file data specified by the user. Further, the start control program starts the CD-R recording program, and the CD-R recording program records the encrypted file in the recordable area of the HYBRID CD-R.

As shown in Fig. 1, the HYBRID CD 1 is composed of a system area (CD-ROM area) and a user data storage area (CD-R area) 2. The system area 1 is a space where special purpose programs can be changed and data hacked when the ROM area is manufactured. In the present invention, the HYBRID CD operates as a medium for delivering the advertisement contents of the present invention to any terminal. HYBRID CD includes a unique number, a basic advertisement, a network agent, an encryption program for preventing information leakage of the system area, and the user data storage area (2) can store any necessary data It can be composed of spaces.

The term "advertising content" used in the present invention includes not only still image advertisements or video advertisements, but also broad advertising content concepts such as advertiser website information, an advertiser website initial screen, and a screen displayed when a menu window is opened. Care must be taken.

2 is a block diagram of the present invention showing a structure in which the administrator server delivers the advertisement content of the advertiser to the user. The advertisement method according to the present invention does not store the advertisement content of the advertiser in the HYBRID CD and deliver it to the user. When the user inserts the HYBRID CD into the terminal, the advertisement method is stored in the advertisement management server through the network agent program embedded in the system area of the HYBRID CD. When accessing, only the unique number of the HYBRID CD is recognized, and the advertisement content of the specific advertiser corresponding to the unique number of the HYBRID CD registered in the database already established in the advertisement management server is searched and transmitted to the user through the data streaming technique.

3 is a configuration diagram showing a database structure in the administrator server of the present invention. The database of the administrator server of the present invention includes an advertiser and advertisement content database, a HYBRID CD unique number database, and a user access frequency and time statistics database.

The advertiser database includes a unique identification number assigned to each advertiser and a unique advertisement content ID for distinguishing the advertisement content of the advertiser. The unique identification number assigned to the advertiser is required when the advertiser registers, modifies, or changes his advertisement content in the advertisement management server, or receives and confirms user access frequency and time statistical data from the advertisement management server. In the present invention, the HYBRID USB manager key is produced and distributed to the advertiser so that the advertisement data can be managed, and the HYBRID CD manager key has an advertiser's own identification number and a network agent program, so that the advertiser has his own terminal. By plugging in the HYBRID CD manager key in the, the advertisement management server recognizes the advertiser unique identification number embedded in the HYBRID CD manager key so that the advertisement data can be changed.

The HYBRID CD unique number database stores the unique number of the HYBRID CD assigned to each advertiser. The unique number of the HYBRID CD is generated according to the advertiser at the time of production, recorded in the system area of the HYBRID CD, and the change and the unique number hacking are impossible (see description of the system area in FIG. 1). The unique number consists of three letters and ten digits (e.g. AAA0000000000), the first three characters are represented by a specific string for the advertiser, and the ten digits after the first are consecutive. It is made up of numbers.

In addition, the user access frequency and time statistics database stores and stores the number of times and access times for each advertiser accessing the advertisement contents of the corresponding advertiser using the HYBRID CD by a plurality of users using the HYBRID CD distributed by a specific advertiser.

Figure 4 is a flow chart for explaining the advertising content delivery method of the present invention.

First, referring to FIG. 4A, the administrator of the advertisement management server creates and manages HYBRID CD unique numbers to be used by a plurality of advertisers so that they do not overlap, and information about the unique numbers of the HYBRID CDs distributed by each advertiser is HYBRID of the advertisement management server. The CD unique number database is stored (step 400).

When the user plugs the HYBRID CD into the user terminal or any terminal, the network agent program embedded in the HYBRID CD automatically checks whether the user terminal is connected to the network (step 402).

If the user terminal is connected to the network (step 404), the network agent program embedded in the HYBRID CD automatically connects to the advertisement management server and transmits the unique number of the corresponding HYBRID CD (step 412). If it is confirmed that the network is not connected, the network connection is re-checked n times (step 406). If it is determined that the network connection is not established even after re-checking whether the network has been connected for a predetermined number of times (step 408), the user terminal terminates the network connection attempt and then executes the basic advertisement content program embedded in the HYBRID CD (step 410).

In step 408, if n is less than 4 in the preferred embodiment of the present invention, the user terminal continuously checks whether the network is connected (step 404). If n is 4, the user terminal terminates the network connection attempt (step 410). It will be apparent to those skilled in the art that the predetermined number n may be arbitrarily determined. After step 410, the user terminates the connection with the advertisement management server (step 422).

When the unique number transmitted from the advertisement management server is confirmed (step 414), the advertisement management server uses the streaming technique to stream the advertisement contents registered by the advertiser in the advertisement contents database according to the unique number of the corresponding HYBRID CD. Send to the terminal (step 416). The transmitted advertising content is automatically displayed in the user terminal (step 418).

If the user wants to use the HYBRID CD, the user can use the HYBRID CD by clicking the “Use HYBRID CD” button located at a predetermined position of the advertisement content screen of the corresponding advertiser displayed on the user terminal. In addition, when the user wants to obtain additional information about the information he / she wants on the displayed advertising content screen, the user can click on the displayed advertising content screen to go to a website or related information screen linked by the advertiser. At this time, if all information search is completed, you can use HYBRID CD by clicking “Use HYBRID CD” button. (Step 420).

When the user clicks the use button of the HYBRID CD, the connection with the advertisement management server is terminated (step 422).

When the user terminates the connection, the advertisement management server creates and stores statistical data for each advertiser about the number of times and time of access of the user, and transmits the statistical data to the server of the advertiser (step 424).

Each advertiser determines whether to modify or change the advertisement content stored on its server at the appropriate time, based on the transmitted statistical data (step 426). If the advertisement content is not modified or changed in step 426, the existing advertisement content is maintained (step 428), and if the user later accesses the administrator server through the HYBRID CD, the existing advertisement content may still be displayed in step 416. If it is determined in step 426 to modify or change the advertisement content, the advertiser modifies or changes the existing advertisement content (step 430). The modified or changed advertising content in step 430 is reflected in the existing database built in step 400, and if the user later accesses the advertisement management server through the HYBRID CD, the modified or changed advertising content may be displayed to the user.

Therefore, if the user accesses the advertisement management server using the HYBRID CD immediately after the advertisement contents of the advertiser is modified or changed, the advertisement management server reflects the changes and modifications in the advertisement contents database in real time so that the advertiser can always To send his most recent advertising content.

In the embodiment of FIG. 4A, it may be understood that the advertisement management server serves as a gateway of each corresponding advertiser server (gateway method).

In such a gateway method, the advertiser directly manages, modifies, or changes the advertisement content of the advertiser server, and the advertisement management server serves as a gateway for delivering the advertiser content between the advertiser and the user. However, in another embodiment of the present invention, the advertisement management server may be used by the advertisement management server to manage the modification or change of the advertisement content of the advertiser server (consignment method). In other words, in the entrusted method, the advertisement management server may not only maintain, modify or change the advertisement contents of the corresponding advertiser server, but also perform both roles as a gateway for delivering the advertiser contents between the advertiser and the user. It is substantially the same as the gateway method.

In addition, in another embodiment of the present invention, each advertiser server may directly play the role of an advertisement management server. That is, referring to FIG. 4B, in the embodiment of FIG. 4A, the user terminal attempts a direct connection through the network to the corresponding advertiser server instead of the advertisement management server. In this case, the advertisement management server of FIG. 2 may be omitted, and the advertisement management server of FIG. 3 may be each advertiser server, and in the case of a database to be built, the advertiser database may only need advertisement contents of each corresponding advertiser (that is, The unique identification number of the advertiser is not required), in the case of a unique number database, it will be readily understood by those skilled in the art that only a unique number database of the HYBRID CD produced by the corresponding advertiser is required instead of a plurality of advertisers.

4B, the advertiser stores information about the unique number of the HYBRID CD distributed by the advertiser in the HYBRID CD unique number database (step 450).

When the user inserts the HYBRID CD into the user terminal or any terminal, the network agent program stored in the HYBRID CD automatically checks whether the user terminal is connected to the network (step 452).

If the user terminal is connected to the network (step 454), the network agent program automatically connects to the advertiser manager server and transmits the unique number of the corresponding HYBRID CD-R disc (step 462). If it is determined that the network is not connected, the network connection is re-checked n times (step 456).

If it is confirmed that the connection is not established even after re-checking whether the network has been connected for a predetermined number of times or more (step 458), the user terminal terminates the network connection attempt and displays the basic advertisement content embedded in the HYBRID CD (step 460). In a preferred embodiment of the present invention, if n is less than 4 in step 458, the user terminal continuously checks whether the network is connected (step 454), and if n is 4, the user terminal terminates the network connection attempt (step 460). . It will be apparent to those skilled in the art that the predetermined number n may be arbitrarily determined. After the step 460, the user terminates the connection with the advertiser server (step 472).

If the unique number transmitted from the advertiser server is confirmed (step 464), the advertiser server transmits the advertisement content registered in the advertisement content database by the advertiser according to the unique number of the corresponding HYBRID CD to the user terminal using a streaming technique. Transmit (step 466). The transmitted advertising content is automatically displayed in the user terminal (step 468).

If the user wants to use the HYBRID CD, the user can use the HYBRID CD by clicking the “Use HYBRID CD” button located at a predetermined position of the advertisement content screen of the corresponding advertiser displayed on the user terminal. In addition, when the user wants to obtain additional information about the information he / she wants from the displayed advertising content screen, the user can click on the displayed advertising content screen to navigate to a website or related information screen linked by the advertiser. At this time, if all information search is completed, you can use HYBRID CD by clicking “Use HYBRID CD” button. (Step 470).

When the user clicks the use button of the HYBRID CD, the connection with the advertiser server is terminated (step 472).

When the user terminates the connection with the advertiser server, the advertiser server creates and stores statistical data about the number of times the user has accessed and the time of connection (step 474).

Each advertiser determines whether to modify or change the advertisement content stored in its server based on the generated statistical data (step 476). If the advertisement content is not modified or changed in step 476, the existing advertisement content is maintained (step 478), and if the user later accesses the corresponding advertiser server through the HYBRID CD, the existing advertisement content may still be displayed in step 466. . If it is determined in step 476 to modify or change the advertisement content, the advertiser modifies or changes the existing advertisement content using the HYBRID CD manager key (step 480). The advertisement content modified or changed in step 480 is reflected in the existing advertiser content database in real time (step 450). If the user accesses the advertiser server through the HYBRID CD immediately after the advertiser content database change, the user is notified to the user in step 466. The modified or changed advertisement contents are displayed.

5 illustrates that the advertisement content of the advertiser is displayed on the user terminal when the administrator server is connected using the method of the present invention. It can be seen that a small button "Use CD" is displayed at the bottom right of the screen of the advertisement content illustrated in each drawing. Accordingly, the user can know that the HYBRID CD can be used at any time during the initial search of the advertisement content of the advertiser as well as additional information.

According to the present invention, the advertiser can continuously expose the user to the existing advertising content, or modified or changed advertising content, so that the effect is much greater than the existing advertising as well as the existing advertising. In addition, there is no need for a new advertisement every time the advertisement contents are modified or changed, and there is no additional cost according to the advertisement contents promotion, and detailed analysis of the effect of own advertisement based on the user's access frequency and time statistical data And the subsequent or corresponding advertising strategy accordingly.

In addition, the advertisement management server does not need to store the advertisement content of the advertiser in its own server to prevent the instability of the connection or the delay of the connection due to the limitation of the server capacity.

In addition, from the user's point of view, the use of the HYBRID CD itself indicates who the advertiser is, and since the user actively views the corresponding advertisement content, the user is actively connected to the corresponding advertisement content, thereby achieving a positive and effective advertisement effect.

In addition, the price competitiveness is superior to that of the existing removable disk, so that the advertiser can distribute a larger number of HYBRID CDs to the user at a lower cost, so that the user can access it more easily and have an excellent advertising effect for the price.

Claims (11)

In the advertising content delivery method on the network using the HYBRID CD to automatically display the advertiser's advertising content over the Internet, a) generating and inserting a unique number (serial number) for each advertiser by using a unique number (serial number) generation and input program in a system area (ROM area, see FIG. 1) of the HYBRID CD; b) Access the advertisement management server through the network to the system area of the HYBRID CD (ROM area, see FIG. 1), transmit the unique number assigned to the HYBRID CD to the advertisement management server, and download the advertisement contents from the advertisement management server. Mounting a network agent program that performs a function of displaying on a user terminal; c) mounting already prepared advertisement contents of a specific advertiser in a system region (ROM region, see FIG. 1) of the HYBRID CD in case the user's terminal is not connected to the network; d) A unique number database consisting of a unique number of the HYBRID CD, an advertiser database consisting of a unique number of an advertiser and an advertisement content ID of a specific advertiser, the number of times of access and the number of user accesses and access times for each of the advertisement contents assigned to each advertiser. Building a database comprising a database; e) checking whether the user's terminal is connected to a network; f) automatically accessing the advertisement management server using a network agent mounted on the HYBRID CD (paragraph b) when the terminal of the user is connected to a network; When the terminal of the user is not connected to a network, starting advertisement content preloaded in a system area (ROM area, see FIG. 1) of a HYBRID CD; g) transmitting the unique number of the user's HYBRID CD to the advertisement management server through a network agent; h) checking, by the ad management server, the transmitted unique number; i) transmitting, by the advertisement management server, the advertisement contents of the corresponding advertiser according to the unique number to the user terminal using a streaming technique; j) displaying the advertisement content transmitted by the user terminal; k) In order to use the HYBRID CD after the user finishes watching the displayed advertisement content, click the HYBRID CD use menu button or obtain more detailed information on the portion of interest provided by the displayed advertisement content. Performing additional actions (web surfing, etc.); l) the user terminating the connection to the advertisement management server; And m) transmitting, by the advertisement management server, statistical data about the number of times and the access time of the user to a corresponding advertiser server; n) the advertiser newly registering, changing, deleting the advertisement content information registered in the advertisement management server by using the CD key; Advertising content delivery method on a network comprising a. The method of claim 1, After step m) o) determining, by the advertiser, whether to modify or change the advertisement content; And p) modifying or changing the advertisement content of the advertiser or maintaining the existing advertisement content according to the determination result of step o) Advertising content delivery method on the network further comprising. The method according to claim 1 or 2, If the user's terminal is not connected to the network in step e), q) Rechecking whether the network is connected n times Advertising content delivery method on the network further comprising. The method of claim 3, wherein In step q), if n corresponds to a predetermined number of times, the method terminates the network connection connection attempt and executes the step of displaying the basic advertisement content stored in the system area of the HYBRID CD on the user terminal. Advertising content delivery method in the network to execute the step. The method of claim 4, wherein Advertising content delivery advertising method on a network of the predetermined number of times four times. 3. The method of claim 2 wherein step o) and step p) are performed by an administrator of the ad management server on behalf of the advertiser. In the advertising content delivery method on the network using the HYBRID CD to automatically display the advertiser's advertising content over the network, a) constructing a database including an advertiser database composed of advertisement contents, a unique number database composed of a unique number of the HYBRID CD, and a user access frequency and access time statistics database; b) Access the advertisement management server through the network to the system area of the HYBRID CD (ROM area, see FIG. 1), transmit the unique number assigned to the HYBRID CD to the advertisement management server, and download the advertisement contents from the advertisement management server. Mounting a network agent program that performs a function of displaying on a user terminal; c) mounting already prepared advertisement contents of a specific advertiser in a system region (ROM region, see FIG. 1) of the HYBRID CD in case the user's terminal is not connected to the network; d) A unique number database consisting of a unique number of the HYBRID CD, an advertiser database consisting of a unique number of an advertiser and an advertisement content ID of a specific advertiser, the number of times of access and the number of user accesses and access times for each of the advertisement contents assigned to each advertiser. Building a database comprising a database; e) checking whether the user's terminal is connected to a network; f) automatically accessing the advertisement management server using a network agent mounted on the HYBRID CD (paragraph b) when the terminal of the user is connected to a network; When the terminal of the user is not connected to a network, starting advertisement content preloaded in a system area (ROM area, see FIG. 1) of a HYBRID CD; g) transmitting the unique number of the user's HYBRID CD to the advertisement management server through a network agent; h) checking, by the ad management server, the transmitted unique number; i) transmitting, by the advertisement management server, the advertisement contents of the corresponding advertiser according to the unique number to the user terminal using a streaming technique; j) displaying the advertisement content transmitted by the user terminal; k) In order to use the HYBRID CD after the user finishes watching the displayed advertisement content, click the HYBRID CD use menu button or obtain more detailed information on the portion of interest provided by the displayed advertisement content. Performing additional actions (web surfing, etc.); l) the user terminating the connection to the advertisement management server; And m) transmitting, by the advertisement management server, statistical data about the number of times and the access time of the user to a corresponding advertiser server; n) the advertiser newly registering, changing, deleting the advertisement content information registered in the advertisement management server by using the CD key; Advertising content delivery method on a network comprising a. The method of claim 7, wherein After step m) o) determining, by the advertiser, whether to modify or change the advertisement content; And p) modifying or changing the advertisement content of the advertiser or maintaining the existing advertisement content according to the determination result of step o) Advertising content delivery method on the network further comprising. The method according to claim 7 or 8, If the user's terminal is not connected to the network in step e), q) Rechecking whether the network is connected n times Advertising content delivery method on the network further comprising. The method of claim 9, In step q), if n corresponds to a predetermined number of times, the method terminates the network connection connection attempt, and proceeds to displaying basic advertisement contents stored in a system area of the HYBRID CD on the user terminal. l) further comprising the step of proceeding to the advertising content on the network. The method of claim 10, Advertising content delivery advertising method on a network of the predetermined number of times four times.

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