KR20060029709A - Method and system for managing search terms to provide internet search service efficiently - Google Patents

Abstract

The present invention relates to a method and system for managing a search word, and more particularly, by generating a management reference value for a predetermined search word, and comparing the management reference value with the number of inputs per predetermined time interval for the search word. It relates to a search term management method and system that can adjust the degree of management of the search term.

According to an aspect of the present invention, there is provided a method of managing a search word, the method including maintaining a database including first input count information for a predetermined search term at a predetermined time interval, and referring to the database for the first input count information up to a first time. Generating average value information and standard deviation information, generating management reference numerical information using the average value information and the standard deviation information, and receiving the search word from the user terminal from the first time to the second time; Generating a second input count information by counting the number of inputs from the first time to the second time for the search word, wherein the second time is a time at which the time interval elapses from the first time; Comparing the second input number information with the management reference numerical information, wherein the second input number information Generating first management information associated with the search word when the reference value is greater than the reference numerical value information, and generating second management information associated with the search word when the second input number information is less than the management reference numerical information information. The first management information is different from the second management information.

According to the present invention, there is provided a search term management method and system capable of reinforcing the management degree of a search word in which the number of times input from the user exists within a predetermined range for a predetermined period and providing a customized service to the user accordingly.

Query Management, Management Criteria Value, Input Count Information, Management Information, Rising Search Words

Description

Query management method and system for efficiently providing Internet search service {METHOD AND SYSTEM FOR MANAGING SEARCH TERMS TO PROVIDE INTERNET SEARCH SERVICE EFFICIENTLY}

1 is a diagram illustrating a network connection of a search word management system according to an embodiment of the present invention.

2 is a flowchart illustrating a keyword management method according to an embodiment of the present invention.

3 is a view showing an example of a database in an embodiment of the present invention.

4 is a flowchart illustrating an example of a detection method for detecting a rising search word according to an embodiment of the present invention.

5 is a diagram illustrating an example of a graph for detecting a rising search word through comparison with a rising reference numerical information according to an embodiment of the present invention.

FIG. 6 is a diagram illustrating an example of a graph for determining a management degree for a search word through comparison with management reference numerical information according to one embodiment of the present invention.

7 is a flowchart illustrating a keyword management method according to another embodiment of the present invention.

8 is a block diagram illustrating a keyword management system according to an embodiment of the present invention.

9 is a block diagram illustrating a search word management system according to another embodiment of the present invention.

10 is an internal block diagram of a general purpose computer device that may be employed to perform a search term management method in accordance with the present invention.

<Description of the symbols for the main parts of the drawings>

800: Query Management System

801: database 802: means for generating mean / standard deviation information

803: management standard numerical information generating means

804: search term input means 805: counter means

806: comparison means 807: management information generation means

The present invention relates to a method and system for managing a search word, and more particularly, by generating a management reference value for a predetermined search word, and comparing the management reference value with the number of inputs per predetermined time interval for the search word. It relates to a search term management method and system that can adjust the degree of management of the search term.

In general, a search service system that provides a search service includes a search result corresponding to the search word (for example, a web site including the search word, an article including the search word, and a search word corresponding to the search word). An image having a file name).

In such a search service system, there may be various search terms input from a user, but in reality, the ratio of the top search terms to the total search requests according to the number of times input from the user is very high, and the ratio of the remaining search terms to the total search requests is Relatively low. This means that a higher level of search service can be provided to the user through a so-called customization service that provides search results intensively for the top search terms having a high number of search requests.

When analyzing these top search terms, 1) there is a search term that is always ranked at the top (for example, "game", "gostop", "celebrity", etc.), and 2) the ranking rises in a certain period of time. Sometimes you belong.

In the case of the search word corresponding to 1) above, it is necessary to manage the search word to a high degree as compared with managing the lower search word from which the number of search requests from the user is low, and to continuously provide optimized information to the user.

On the other hand, in order to continuously provide users with optimized information through customized services, it takes time and economic effort accordingly, so the ranking of the search term corresponding to 2) temporarily rises in the ranks and belongs to the top search terms. Since it is not a search word ranked in the upper rank, it is necessary to reduce time and economic loss by adjusting the management degree of the search word corresponding to 2) at a suitable time when the user's interest decreases. However, at present, Internet search service providers are unable to recognize and detect so-called spiked search terms in which the number of inputs from users is rapidly rising, and as a result, the degree of management can be adjusted according to the number of inputs after detection of the search words detected as spiked search terms. There is no way.

In addition, the current Internet search service provider wants to provide the user with optimized information on the popular search terms, but by considering only the search query input ranking as a criterion for determining the popular search query, the absolute input count does not enter the high ranking. However, it does not provide a user with a customized service for a search word that maintains a certain number of continuous inputs. As a result, a user may not receive optimized information about a search word that is not a popular search word within a predetermined rank.

Accordingly, there has been a demand for the emergence of a new technology capable of continuously observing the number of inputs from the user for the search word and flexibly determining the management degree of the search word, thereby providing a higher quality personalized service to the user.

The present invention has been made to solve the problems of the prior art as described above, by generating a management reference value using the average value and the standard deviation of the number of inputs for each search word and compares the management reference value and the newly measured number of inputs The purpose of the present invention is to provide a method and system for managing search terms that can effectively determine whether to provide a customized service for a search term or the degree of provision of a customized service.

In addition, the method and system for managing search terms according to the present invention differentiates the degree of management of the search terms from which the number of search requests from the user is continuously maintained and the search terms that are not, so that the number of search requests from the user is continuously maintained. The purpose is to provide users with a higher level of search services.

In addition, the method and system for managing search terms according to the present invention is to provide a customized service for a more accurate and diverse search term by determining the degree of management of the search term by combining data accumulated in all fields for a certain period of time. Its purpose is to meet the needs of the user.

In addition, the search term management method and system according to the present invention accurately detects a time when the user's interest in a so-called rapidly rising search term that has temporarily risen and belongs to a higher search term, and downgrades the management degree, thereby providing a search service provider. The purpose is to mitigate the time and economic losses incurred to provide customized services.

In addition, the method and system for managing search terms according to the present invention detects a search term having a low necessity to provide a customized service and lowers the degree of management thereof, thereby concentrating on managing a search term having a high necessity to provide a customized service accordingly. The purpose of this is to satisfy the user's desire to be provided with a higher level of search service.

In order to achieve the above object and to solve the above-mentioned problems of the prior art, the search term management method according to an embodiment of the present invention comprises a database containing the first number of times of input information per predetermined time interval for a predetermined search term; Maintaining, generating average value information and standard deviation information regarding the first input frequency information up to a first time with reference to the database; generating management reference numerical information using the average value information and the standard deviation information And receiving the search word from the user terminal from the first time to the second time (the second time is a time after which the time interval has elapsed from the first time), and the first time for the search word. Counting the number of inputs from the second time to the second time to generate second input count information, wherein the second input counts Comparing information with the management reference numerical information, when the second input count information is equal to or greater than the management reference numerical information, generate first management information associated with the search word, and wherein the second input count information is the management reference numerical information; And if less, generating second management information associated with the search word, wherein the first management information and the second management information are different.

According to still another aspect of the present invention, there is provided a method of managing a search word, wherein the first management reference numerical information is generated by using the first input frequency information from a first time to a second time for a predetermined search word, wherein the second time Receiving the search word from the user terminal from a third time to a third time, counting the number of times of input from the second time to the third time for the search word, and generating second input number information; Generating second management criterion numerical information using the information and the first management criterion numerical information, comparing the second input count information with the second management criterion numerical information, and the second input count information. When the second management reference value is greater than or equal to the information, the first management information associated with the search word is generated, and the second input count information is the second management reference value. Generating second management information associated with the search word if less than the information, wherein the first management information and the second management information are different.

According to one aspect of the present invention, the step of generating second management reference numerical information using the second input count information and the first management reference numerical information may include the second input count information and the first management reference numerical information. And a second management reference numerical information is generated by adding the first management reference numerical information to a value obtained by dividing the difference value by a number associated with a predetermined time interval and generating the second management reference numerical information.

Hereinafter, a method and system for managing a search word according to the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram illustrating a network connection of a search word management system according to an embodiment of the present invention. Users access the search term management system 100 through a wired or wireless communication network using the user terminal 110a or 110b and input a search term. The search term management system 100 records the number of inputs for the search term in a predetermined database, and determines the degree of management of the search term by analyzing it. In addition, the search term management system 100 according to another embodiment of the present invention may determine whether to provide a customized service for each search word or determine the degree of providing a customized service according to the determined management degree. The search term management system 100 according to the present invention may be integrated and operated in the Internet search service system. Therefore, when the user accesses the Internet search service system, the search information optimized for the search word or the search word may be adjusted according to the determined management degree. General search information can be provided to the user.

2 is a flowchart illustrating a keyword management method according to an embodiment of the present invention. The search term management method according to the present embodiment is provided in a predetermined search term management system.

In step 201, the search term management system maintains a database including first input count information per predetermined time interval for a predetermined search term.

3 is a diagram illustrating an example of the database. In FIG. 3, a search term identifier 301 is used as a means for identifying each search term. As shown in FIG. 3, the database may include input count information per predetermined time interval for a search word. Referring to reference numeral 302 illustrated in FIG. 3, the database includes input number information "500" and "400 per predetermined time interval for" snowboard "together with search term identifier" s54095 "associated with" snowboard ". "," 50 "and the like are recorded. Although FIG. 3 shows an example of a database in which the time interval is "day", the time interval may be variously determined by the system operator such as "day", "two days", "one week", "12 hours", and the like. The operator of the search word management system may change the existing time interval to another time interval.

According to one embodiment of the present invention, the predetermined search word is provided with a search word management method characterized in that the detected number of inputs from the user terminal is detected as a soaring rising search word through a predetermined detection method. Hereinafter, an example of the said detection method is demonstrated.

4 is a flowchart showing an example of the detection method. The detection method may be provided in a predetermined rising search word detection system.

In operation 401, the rapidly rising search word detection system may maintain a database including a search word identifier and first input count information for the first search word associated with the search word identifier. The rapidly rising search word detection system generates the first input count information at predetermined time intervals and records the first input number information in the database. The database may be configured in the same or similar form to the database shown in FIG. 3.

In operation 402, the rapidly rising search word detection system may generate average value information and standard deviation information regarding the first input frequency information for each of the first search words by referring to the database. Here, the time interval may be variously determined by the system operator, such as "1 month", "2 months", "3 months", and the system operator may change the existing time interval to another time interval. Also, the sudden rising search word detection system may generate average value information and standard deviation information regarding the first input frequency information at an arbitrary time point.

The rising keyword detection system may not consider data at the time of determining whether the rising keyword is in the step of generating the average value information and the standard deviation information for each keyword in step 402. That is, as will be described later, the rising search word detection system receives a second search word from a user terminal and determines whether the second search word is a rising search word. The data regarding the number of inputs of the second search word includes average value information and standard deviation. It may not be taken into account in generating the information. Since the number of inputs at the time corresponding to the rapidly rising search word will be significantly larger than the previous data, in consideration of this, since the average value information and the standard deviation information regarding the number of inputs of the second search word become very large, the second search word at the present time This is because it is not possible to accurately determine whether the number of inputs to is rapidly increasing.

In operation 403, the rapidly rising search word detection system may generate the rising reference numerical information for each of the first search words by using the average value information and the standard deviation information. The sudden reference value information may be a reference value for determining whether the number of inputs for a specific search word is rapidly increasing. The spike search term detection system may generate the spike reference numerical information by adding the average value information by multiplying the standard deviation information by a predetermined number in step 403, for example, the predetermined number is 3 Can be. In this case, the sudden reference numerical information may be expressed by a formula such as "mean + (3 * standard deviation)".

In step 404, the rapidly rising search word detection system receives a second search word from a user terminal, and in step 405, counts the number of inputs per time interval for each second search word to generate second input number information. In operation 406, the second input number information may be compared with the sudden reference value. In addition, the rising search word detection system may detect a third search word associated with the third input count information that is equal to or higher than the jump reference numerical information among the second input count information in step 407.

As performed in steps 404 to 407, the rapidly rising search word detection system compares a reference value based on previous data for each search word with the number of inputs at the present time for each search word, thereby As the number of times of input increases rapidly, a search word that records more than the reference value may be detected as a rising search word.

5 is a diagram illustrating an example of a graph for detecting a rising keyword by comparing with the rising reference numerical information as described above. Referring to FIG. 5, sudden reference numerical information for a specific search term is illustrated in a graph corresponding to reference numeral 501, and input count information for the search term is illustrated in a graph corresponding to reference numeral 502. . At the time corresponding to the reference numeral 503, the number of times of input information for the search word is higher than the rising reference numerical information, and the rising search word detection system may detect the search word as the rising search word at the time point.

The above-described detection method is only an example of a method for detecting a rising search word, and various detection methods may exist in addition to the above-described method.

Soaring search terms have become a popular search term due to a sudden increase in the number of inputs, but it is not a search term that is always ranked in the top input rankings. There is a need to mitigate the time and economic efforts to provide high quality, customized services.

According to the present embodiment, once the number of times of input information for a search term detected as a rapidly rising search term is continuously observed, and based on the observation result, continuous centralized management is performed when the number of times of input for the term is maintained above a reference value. By providing high-quality customized service to users and de-focusing on the search terms when the number of times of input falls below the reference number and managing them to the same degree as general search terms, It can prevent the time-consuming and economic loss.

According to one embodiment of the present invention, there is provided a search term management method characterized by setting a management reference value lower for determining whether to continuously manage the concentration than the spike reference value for initially detecting such a rising search word. When the number of inputs to a search term detected as a rising search word is repeatedly fluctuated, the centralized management is canceled shortly after the detection of the rising search word is started, and after a while, the rising search term is detected as a rising search word to concentrate on the search. Problems may arise. However, according to this embodiment, the above problems can be prevented by setting the management reference value lower than the sudden increase reference value. For example, the sudden increase reference value may be determined as "average value + (3 * standard deviation)" of the number of inputs, and the management reference value may be determined as "average value + (1 * standard deviation)" of the number of inputs.

In step 202, the search term management system generates average value information and standard deviation information regarding the first input frequency information up to a first time by referring to the database maintained in step 201.

The first time may include a date, a day of the week, or a time. For example, the first time may be on May 13, 2004, Thursday, May 13, 2004, or May 13, 2004 at 18 o'clock. , May 13, 2004 at 00:00 and May 13, 2004 at 23:50.

According to an embodiment of the present invention, the search term management system generates average value information and standard deviation information by considering only the data up to the first time in step 202 and determines the degree of management for the search term. The data may not be taken into account. That is, as will be described later, the search term management system receives a search term from a user terminal to determine whether or not to centrally manage the search term or the degree of management. The data regarding the number of times of input of the search term is determined from the first time. It is irrelevant to the generation of the average value information and the standard deviation information as data collected up to two time points. In this case, the second time is the time when the predetermined time interval in step 201 has elapsed from the first time.

For example, when the predetermined time interval is "1 day", if the first time is "May 13, 2004 0 o'clock", the second time is "May 14, 2004 0 o'clock" "Can be. According to the above example, the average value and the standard deviation are calculated using the input count data of "May 13, 2004 at 0 o'clock" for a predetermined search word, and the management reference numerical information to be described later is generated by using the same. By measuring the number of inputs from "May 13, 2004 at 0 o'clock on May 14, 2004" for the search term and comparing it with the management reference numerical information, The degree of management can be determined.

Since the number of inputs at the time of determining whether to continue the management of the search word may be significantly smaller than that of the previous data, when considering this in the process of generating the average value and the standard deviation information, the management reference numerical information is generated very low. It may not be possible to objectively evaluate the user's input state for the search word. Therefore, according to the present embodiment, it is possible to obtain an effect of enabling more accurate search word management.

According to an embodiment of the present invention, the search term management system may generate the average value information and the standard deviation information every second time interval, wherein the second time interval is “2 days”, “ One week "," two weeks "," one month ", etc. may be variously determined, and the system operator may change the existing second time interval to another time interval. Also, the second time interval may include at least one predetermined time interval in step 201. For example, if the predetermined time interval in step 201 is "1 day", the second time interval including this may be determined as "one week", and the predetermined time interval in step 201 may be determined. In the case of “one week”, the second time interval including the same may be determined as “two weeks”. When the second time interval is determined as described above, the system may generate the average value information and the standard deviation information using a plurality of data recorded in the database, thereby obtaining an effect of deriving more accurate statistics. Can be.

In step 203, the search term management system generates management reference numerical information using the average value information and the standard deviation information. The management reference value information becomes a reference value for determining whether or not to centrally manage a specific search word or a degree of management.

According to an embodiment of the present invention, the search term management system may generate the management reference numerical information by adding the average value information by multiplying the standard deviation information by a predetermined number in step 203. For example, the predetermined number may be one. In this case, the management reference numerical information may be expressed by a formula such as "mean + (1 * standard deviation)".

According to the present embodiment, only a search term inputted by a certain number of times more than the number inputted on the average corresponds to more than the management reference numerical information, so that there is an excessive number of search terms that provide a customized service through centralized management. It is possible to prevent in advance, thereby reducing unnecessary memory requirements due to the intensive management of an excessive number of search terms, and also improving the processing speed of the search term management system.

According to an embodiment of the present invention, the search word management system is provided with a search term management method, characterized in that for determining the number according to the first input number of times information with reference to the database. According to the present embodiment, the number of inputs is increased by determining the number small in the case of a search word having a large number of inputs, and determining the number relatively large in the case of a search word having a small number of inputs, based on the input frequency information of the search word. In the case of a search word, even if the number of inputs decreases slightly, the search word can remain in the centralized management target. For example, the search term management system may generate a first number when the first input number information is greater than or equal to a predetermined reference value by referring to the database, and generate a second number when the first input number information is less than the reference value. In this case, the first number may be smaller than the second number.

In step 204, the search term management system receives the search term from the user terminal from the first time to the second time. The second time is a time when a predetermined time interval in step 201 has elapsed from the first time. Since the first time and the second time have already been described, a detailed description thereof will be omitted.

In step 205, the search word management system counts the number of inputs from the first time to the second time for the search word to generate second input count information, and in step 206, the second input count information. And comparing the management reference numerical information, when the second input count information is equal to or greater than the management reference numerical information, in step 207a, first management information associated with the search word is generated, and the second input count information is determined by the management. If less than the reference numerical information, step 207b generates second management information associated with the search word. At this time, the first management information and the second management information are different.

The term "management information" as used herein refers to whether the centralized management for the customized service for the search term, the degree of the centralized management when the centralized management, whether the centralized management is released, the degree of general management when the centralized management is released This may mean all the information needed to manage the search terms.

As performed in steps 204 to 207, the search term management system compares a reference value based on previous data of each search term with the number of inputs at the present time for each search term, As the number of inputs decreases, a search word having a value below the reference value may be identified, and the degree of management thereof may be adjusted.

FIG. 6 is a diagram illustrating an example of a graph for determining a management degree for a search word through comparison with management reference numerical information according to one embodiment of the present invention. Referring to FIG. 6, management reference numerical information about a specific search word is illustrated by a graph corresponding to the reference numeral 601, and input count information about the search term is illustrated by a graph corresponding to the reference numeral 602. . It can be seen that the input count information corresponding to the reference numeral 602 exceeds the management reference numerical information corresponding to the reference numeral 601 around March 13, 2004, and continuously maintains the management reference numerical information or more. . In this case, the search term management system may continuously provide a customized service to the user through centralized management of the search term.

7 is a flowchart illustrating a keyword management method according to another embodiment of the present invention. The search term management method according to the present embodiment is performed in a predetermined search term management system.

In operation 701, the search term management system generates first management reference numerical information using first input frequency information from a first time to a second time for a predetermined search word.

Hereinafter, as an example for implementing the present embodiment, the first time is "March 23, 2004 0 o'clock", and the second time is "March 24, 2004 0 o'clock", the following third The present embodiment will be described on the assumption that the time is "March 25, 2004 at 0 o'clock" and the following fourth time is "March 26, 2004 at 0 o'clock".

According to the example, the first input count information is generated by counting the number of times the search word is input from the user for one day on March 23, and the first management reference numerical information is generated using the first input count information. May refer to the management standard numerical information of March 24.

In step 702, the search word management system receives the search word from the user terminal from the second time to the third time, and in step 703, the number of times of input from the second time to the third time for the search word. Counting to generate the second input number information.

According to the example, the search word management system may generate the second input number information by counting the number of times the search word has been input from the user for one day on March 24.

In operation 704, the search word management system generates second management reference numerical information using the second input count information and the first management reference numerical information.

According to the above example, the search term management system may use the number of inputs generated by counting the number of times the search term has been input from the user for one day on March 24 and the management reference numerical information on March 24, 25 March. The second management reference numerical information which is management reference numerical information of may be generated.

As described above, according to the chain generating method in which the management standard numerical information of yesterday influences the generation of the management standard numerical information of the day, it is necessary to generate the first management standard numerical information. The initial management reference numerical information may be determined in various ways. For example, a database including the input count information per predetermined time interval for each search word may be maintained, and the average value and the standard regarding the input count information may be referred to the database. Deviation information may be generated and the first management reference numerical information may be generated using the deviation information. For example, the first management reference numerical information may be generated by multiplying the standard deviation by a formula such as "mean value + 3 * (standard deviation)" or other predetermined value and adding the average value. In particular, in the case of a rising search word, the rising reference numerical information used in the above-mentioned rising search word detection method may be used as the first management reference numerical information as it is.

According to an embodiment of the present disclosure, the search term management system may divide the difference value between the second input count information and the first management reference numerical information by the number associated with a predetermined time interval in step 704 to the first value. The search term management method is provided by summing management reference numerical information to generate the second management reference numerical information.

For example, when March 25 is today and March 24 is yesterday, the second management standard numerical information means today management standard numerical information, and the predetermined time interval is "7 days". Then, today's management reference numerical information may be generated by the following equation.

<Equation 1. An example of a formula for generating management criteria numerical information>

In Equation 1, today's management standard numerical information (second management standard numerical information) is determined by yesterday's management standard numerical information (first management standard numerical information) and the number of search word inputs (second input frequency information) for one day yesterday. It can be seen that it can be generated. Equation 1 corresponds to less than the management reference numerical information when the number of inputs for a specific search word is the same for 7 days, and is formulated to release or change the centralized management for the specific search word. Changing the value to divide later in Equation 1 may change the time excluded from the centralized management. Therefore, if the value is set small, the search terms without increasing the number of inputs of the search term within a short period can be easily excluded from the intensive management object. On the contrary, if the value is set larger, the search terms without increasing the number of inputs of the search term within a relatively long period are selected. Can be excluded from intensive management.

Equation 1 is only one exemplary formula that can be used to generate management criteria numerical information, and it is obvious that various other formulas can be utilized to generate the management criteria numerical information.

In step 705, the search word management system receives the search word from the user terminal from the third time to the fourth time, and in step 706, the number of inputs from the third time to the fourth time for the search word. Counting to generate the third input number information.

According to the example, the search word management system may generate the third input count information by counting the number of times the search word is input from the user for one day on March 25.

In step 707, the search term management system compares the third input count information with the second management criterion numerical information, and when the third input count information is equal to or greater than the second management criterion numerical information, in step 708a. Generate first management information associated with the search word, and generate second management information associated with the search word in step 708b when the second input count information is less than the second management reference numerical information. At this time, the first management information and the second management information are different.

As performed in steps 705 to 708, the search term management system compares a reference value based on previous data of each search term with the number of inputs at the present time for each search term, As the number of inputs decreases, a search word having a value below the reference value may be identified, and the degree of management thereof may be adjusted.

On the other hand, according to an embodiment of the present invention, the predetermined search word is provided with a search term management method characterized in that detected by the so-called rapidly rising search word that the number of inputs from the user terminal is rapidly increased through a predetermined detection method. Since the detection method and the effect according to the present embodiment have already been described with reference to FIGS. 4 and 5 in the present specification, a detailed description thereof will be omitted.

In addition, embodiments of the present invention include computer-readable media containing program instructions for performing various computer-implemented operations. The program recorded on the computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. The media may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts.

Hereinafter, a search term management system according to an embodiment of the present invention will be described. 8 is a block diagram showing a search word management system according to the present embodiment.

The search term management system 800 according to the present embodiment includes a database 801, mean / standard deviation information generating means 802, management reference numerical information generating means 803, search term input means 804, and counter means 805. , Comparison means 806, and management information generating means 807.

The database 801 includes first input frequency information per predetermined time interval for a predetermined search word. 3 is a diagram illustrating an example of the database. Since FIG. 3 has already been described herein, a detailed description thereof will be omitted.

Meanwhile, according to an embodiment of the present invention, the predetermined search word is provided as a search word management system 800, which is detected as a so-called rapidly rising search word in which the number of inputs from the user terminal is rapidly increased through a predetermined detection method. do. Since the detection method and the effect according to the present embodiment have already been described with reference to FIGS. 4 and 5 in the present specification, a detailed description thereof will be omitted.

The mean / standard deviation information generating means 802 refers to the database 801 to generate average value information and standard deviation information regarding the first input frequency information up to the first time. The first time may include a date, a day of the week, or a time. For example, the first time may be on May 13, 2004, Thursday, May 13, 2004, or May 13, 2004 at 18 o'clock. , May 13, 2004 at 00:00 and May 13, 2004 at 23:50.

The management reference numerical information generating means 803 generates management reference numerical information using the average value information and the standard deviation information. The management reference value information becomes a reference value for determining whether or not to centrally manage a specific search word or a degree of management. According to an embodiment of the present invention, the management reference numerical information generating means 803 may generate the management reference numerical information by adding the average value information multiplied by the standard deviation information by a predetermined number. For example, the predetermined number may be one. In this case, the management reference numerical information may be expressed by a formula such as "mean + (1 * standard deviation)".

The search word input unit 804 receives the search word from the user terminal 810 from the first time to the second time. The second time is a time when the time interval has elapsed from the first time.

The counter means 805 counts the number of inputs from the first time to the second time for the search word to generate second input count information, and the comparing means 806 performs the second input count information and the management. Compare reference numerical information.

The management information generating means 807 generates first management information associated with the search word when the second input count information is equal to or greater than the management criterion numerical information, and when the second input count information is less than the management criterion numerical information, the search word. Generate second management information associated with the second management information, wherein the first management information and the second management information are different; The first or second management information is search term management, such as whether the centralized management for the customized service for the search word, the degree of the centralized management when the centralized management, whether the centralized management is released, the degree of general management when the centralized management is released It can mean all the information needed.

Through the above configuration, the search word management system 800 according to the present embodiment compares the reference value based on the previous data of each search word with the number of inputs at the present time for each search word, thereby increasing the number of inputs at the present time. As a result of the decrease, the search term having recorded below the reference value can be identified, and the degree of management thereof can be adjusted. FIG. 6 is a diagram illustrating an example of a graph for determining a management degree for a search word through comparison with management reference numerical information according to one embodiment of the present invention. Since FIG. 6 has already been described herein, a detailed description thereof will be omitted.

Hereinafter, a search term management system according to another embodiment of the present invention will be described. 9 is a block diagram showing a search word management system according to the present embodiment.

The search term management system 900 according to the present embodiment compares the first management reference numerical information generating means 901, the search term input means 902, the counter means 903, the second management reference numerical information generating means 904, and comparison. Means 905, and management information generating means 906.

The first management criterion numerical information generating means 901 generates the first management criterion numerical information by using the first input count information from the first time to the second time for the predetermined search word.

Meanwhile, according to an embodiment of the present invention, the predetermined search word is provided as a search word management system 900, which is detected as a so-called rapidly rising search word in which the number of inputs from the user terminal is rapidly rising through a predetermined detection method. . Since the detection method and the effect according to the present embodiment have already been described with reference to FIGS. 4 and 5 in the present specification, a detailed description thereof will be omitted.

The search term inputter 902 receives the search term from the user terminal 910.

The counter means 903 counts the number of inputs from the second time to the third time for the search word to generate second input count information, and the number of inputs from the third time to the fourth time for the search word. Counting to generate the third input number information.

The second management standard numerical value generating means 904 generates second management standard numerical information using the second input count information and the first management standard numerical information.

According to an embodiment of the present invention, the second management reference numerical information generating means 904 is equal to the value obtained by dividing the difference value between the second input count information and the first management reference numerical information by a number associated with a predetermined time interval. The second management standard numerical information may be generated by adding the first management standard numerical information. Since an example of a formula capable of generating the second management reference numerical information has been described with reference to Equation 1 in the present specification, a detailed description thereof will be omitted.

The comparison means 905 compares the third input count information with the second management reference numerical information.

The management information generating means 906 generates the first management information associated with the search word when the third input count information is equal to or greater than the second management criterion numerical information, and the third input count information is the second management criterion numerical information. If less than the second management information associated with the search word is generated, wherein the first management information and the second management information is different.

Through the above configuration, the search term management system 900 according to the present embodiment compares the reference value based on the previous data of each search term with the number of inputs at the present time of each search word, thereby inputting at the present time. As the number of drops decreases, a search word having a value below the reference value may be identified, and the degree of management thereof may be adjusted.

When the search term management method and system according to the present invention is applied to a rising search term, the following useful effects can be obtained.

When a search word is managed using the spike standard value information, which is a standard value for detecting a rising search word, and the management standard value information for determining whether or not to manage the search word or the degree of management, the number of times input by the user is rapidly increased to be a rising search word. However, after some time, the number of inputs drops rapidly, and the search terms that record less than the management reference numerical information can be extracted.

When the extracted search terms are accumulated and recorded for one year, a search term indicating a monthly characteristic or a seasonal characteristic can be detected. For example, the search term "A" can be noticed that the number of times the input increases sharply and decreases significantly after about 1 May each year. Based on this, the operator of the query management system searches for the term "A". Is a monthly search term that appears in May. In particular, the method and system for managing search terms according to the present invention accurately records the time when the number of inputs to a search term first greatly increases, the period during which the number of inputs is maintained, and the time when the number of inputs falls below management reference numerical information. These monthly or seasonal search terms can be identified.

The operator of the search term management system or the operator of the Internet search engine can maximize profit by selling the monthly keyword or the seasonal keyword identified by the above method at a high cost at a suitable time.

In addition to the above, the method and system for managing search terms according to the present invention may be utilized for useful purposes in various fields.

10 is an internal block diagram of a general purpose computer device that may be employed to perform a search term management method according to the present invention.

The computer device 1000 includes one or more processors 1010 connected to a main memory device including a random access memory (RAM) 1020 and a read only memory (ROM) 1030. The processor 1010 is also called a central processing unit (CPU). As is well known in the art, the ROM 1030 serves to transfer data and instructions to the CPU unidirectionally, and the RAM 1020 typically transmits data and instructions bidirectionally. Used to. RAM 1020 and ROM 1030 may include any suitable form of computer readable media. Mass storage 1040 is bi-directionally coupled to processor 1010 to provide additional data storage capability, and may be any of the computer readable recording media described above. The mass storage device 1040 is used to store programs, data, and the like, and is a secondary memory device such as a hard disk which is generally slower than the main memory device. Certain mass storage devices such as CD ROM 1060 may be used. The processor 1010 may include one or more input / output interfaces such as video monitors, trackballs, mice, keyboards, microphones, touchscreen displays, card readers, magnetic or paper tape readers, voice or handwriting readers, joysticks, or other known computer input / output devices. 1050 is connected. Finally, the processor 1010 may be connected to a wired or wireless communication network through the network interface 1070. Through this network connection, the procedure of the method described above can be performed. The apparatus and tools described above are well known to those skilled in the computer hardware and software arts.

The hardware device described above may be configured to operate as one or more software modules to perform the operations of the present invention.

As described above, although the present invention has been described with reference to limited embodiments and drawings, the present invention is not limited to the above embodiments, and those skilled in the art to which the present invention pertains various modifications and variations from such descriptions. This is possible.

Therefore, the scope of the present invention should not be limited to the described embodiments, but should be defined not only by the claims below, but also by the equivalents of the claims.

According to the method and system for managing search terms according to the present invention, a management standard value is generated by using an average value and a standard deviation of the number of inputs for each search word, and the management degree of the search word is compared by comparing the management standard value and the newly measured number of inputs. By determining the, it is possible to obtain an effect of effectively determining whether or not to provide a customized service for the search word or the degree of providing the customized service.

In addition, according to the method and system for managing search terms according to the present invention, a search term in which the number of search requests from a user is continuously maintained by differentiating a degree of management for a search term from which a search request from a user is continuously maintained and a search term that is not. The more it is possible to obtain the effect of providing a higher level of search service to the user.

In addition, according to the method and system for managing search terms according to the present invention, by accumulating data accumulated in all fields for a certain period of time and determining the degree of management of the search term, a more precise and customized service for the search term in various fields is provided. The effect of satisfying the user's desire to be provided can be obtained.

In addition, according to the method and system for managing search terms according to the present invention, a search is performed by accurately detecting a time when a user's interest decreases in a so-called rapidly rising search term that has temporarily risen and belongs to a higher search term, and lowers the management degree. It can reduce the time and economic loss that service providers spend to provide customized service.

In addition, according to the method and system for managing search terms according to the present invention, a search term having a low need to provide a customized service may be detected and the management degree may be lowered, and accordingly, the management of a search term having a high need for providing a customized service may be concentrated. By doing so, it is possible to obtain an effect that satisfies a user's desire to receive a higher level of search service.

Claims (12)

In terms of managing search terms, Maintaining a database including first input frequency information per predetermined time interval for a predetermined search word; Generating average value information and standard deviation information on the first input frequency information up to a first time by referring to the database; Generating management reference numerical information using the average value information and the standard deviation information; Receiving the search word from a user terminal from the first time to a second time, wherein the second time is a time after which the time interval has elapsed from the first time; Generating second input count information by counting the number of inputs from the first time to the second time for the search word; Comparing the second input count information with the management reference numerical information; Generate first management information associated with the search term when the second input count information is equal to or greater than the management criterion numerical information, and generate second management information associated with the search term when the second input count information is less than the management criterion numerical information. Including the steps of: And the first management information and the second management information are different. The method of claim 1, The step of generating management reference numerical information using the average value information and the standard deviation information, And the management criterion numerical information is generated by summing a value obtained by multiplying the standard deviation information by a predetermined number and the average value information. The method of claim 2, The step of generating management reference numerical information using the average value information and the standard deviation information, And determining the number according to the first input number information by referring to the database. The method of claim 1, The step of generating the average value information and the standard deviation information on the first input frequency information up to a first time with reference to the database, Generating the average value information and the standard deviation information every second time interval, And the second time interval includes at least one or more time intervals. In terms of managing search terms, Generating first management reference numerical information using first input number information from a first time to a second time for a predetermined search word; Receiving the search word from a user terminal from the second time to a third time; Generating second input number information by counting the number of times of input from the second time point to the third time point for the search word; Generating second management criterion numerical information by using the second input count information and the first management criterion numerical information; Receiving the search word from a user terminal from the third time to a fourth time; Generating third input count information by counting the number of times of input from the third time point to the fourth time point for the search word; Comparing the third input count information with the second management reference numerical information; And Generating first management information associated with the search term when the third input count information is greater than or equal to the second management criterion numerical information; and second information associated with the search term when the second input count information is less than the second management criterion numerical information. Generating management information, And the first management information and the second management information are different. The method of claim 5, The generating of the second management reference numerical information by using the second input count information and the first management reference numerical information may include: And generating the second management standard numerical information by adding the first management standard numerical information to a value obtained by dividing a difference value between the second input frequency information and the first management standard numerical information by a number associated with a predetermined time interval. How to manage your queries. The method according to claim 1 or 5, And the predetermined search word is detected as a search word in which the number of times of input from the user terminal rises rapidly through a predetermined detection method. A computer-readable recording medium having recorded thereon a program for executing the method of any one of claims 1 to 6. In a system for managing search terms, A database including first input frequency information per predetermined time interval for a predetermined search word; Average value / standard deviation information generating means for generating average value information and standard deviation information on said first input frequency information up to a first time with reference to said database; Management reference numerical information generating means for generating management reference numerical information using the average value information and the standard deviation information; Search term input means for receiving the search word from a user terminal from the first time to a second time, wherein the second time is a time after which the time interval has elapsed from the first time; Counter means for counting the number of inputs from the first time to the second time for the search word to generate second input number information; Comparison means for comparing the second input count information with the management reference numerical information; And Generate first management information associated with the search term when the second input count information is equal to or greater than the management criterion numerical information, and generate second management information associated with the search term when the second input count information is less than the management criterion numerical information. A management information generating means for performing And the first management information and the second management information are different. In a system for managing search terms, First management criterion numerical information generating means for generating first management criterion numerical information using first input frequency information from a first time to a second time for a predetermined search word; Search word input means for receiving the search word from a user terminal; Counting the number of inputs from the second time to the third time for the search word to generate second input count information, and counting the number of inputs from the third time to the fourth time for the search word, and entering a third input. Counter means for generating collection information; Second management criterion numerical information generating means for generating second management criterion numerical information by using the second input count information and the first management criterion numerical information; Comparison means for comparing the third input count information with the second management reference numerical information; And Generating first management information associated with the search term when the third input count information is equal to or greater than the second management criterion numerical information; and second information associated with the search term when the third input count information is less than the second management criterion numerical information. Management information generating means for generating management information, And the first management information and the second management information are different. The method of claim 10, The second management reference numerical information generating means, And generating the second management standard numerical information by adding the first management standard numerical information to a value obtained by dividing a difference value between the second input frequency information and the first management standard numerical information by a number associated with a predetermined time interval. Query Management System. The method of claim 9 or 10, And the predetermined search word is detected as a search word in which the number of inputs from the user terminal rises rapidly through a predetermined detection method.

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