KR20060023242A - The system and processing method for television commerce - Google Patents

The system and processing method for television commerce Download PDF

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KR20060023242A
KR20060023242A KR1020040072005A KR20040072005A KR20060023242A KR 20060023242 A KR20060023242 A KR 20060023242A KR 1020040072005 A KR1020040072005 A KR 1020040072005A KR 20040072005 A KR20040072005 A KR 20040072005A KR 20060023242 A KR20060023242 A KR 20060023242A
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information
broadcaster
top box
transmits
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KR100725232B1 (en
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정용식
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에스케이 텔레콤주식회사
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0633—Lists, e.g. purchase orders, compilation or processing
    • G06Q30/0635—Processing of requisition or of purchase orders
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/08—Payment architectures
    • G06Q20/16—Payments settled via telecommunication systems
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/30—Payment architectures, schemes or protocols characterised by the use of specific devices or networks
    • G06Q20/34—Payment architectures, schemes or protocols characterised by the use of specific devices or networks using cards, e.g. integrated circuit [IC] cards or magnetic cards
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0641—Shopping interfaces
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/426—Internal components of the client ; Characteristics thereof
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/47815—Electronic shopping
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/63—Control signaling related to video distribution between client, server and network components; Network processes for video distribution between server and clients or between remote clients, e.g. transmitting basic layer and enhancement layers over different transmission paths, setting up a peer-to-peer communication via Internet between remote STB's; Communication protocols; Addressing
    • H04N21/643—Communication protocols
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
    • H04N7/17309—Transmission or handling of upstream communications
    • H04N7/17318—Direct or substantially direct transmission and handling of requests

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Theoretical Computer Science (AREA)
  • Signal Processing (AREA)
  • Multimedia (AREA)
  • Strategic Management (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Development Economics (AREA)
  • Microelectronics & Electronic Packaging (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

본 발명은 텔레비젼-커머스를 위한 시스템 및 그 처리방법에 관한 것으로, 특히 홈 네트워크 응용서비스 중의 하나인 텔레비젼을 이용한 쇼핑서비스 중에서 결재의 편의를 위하여 단말기의 IrFM 기능을 이용하여 결재하는 시스템 및 그 처리방법에 관한 것이다.The present invention relates to a system for TV-commerce and a processing method thereof, and a system for processing payment using IrFM function of a terminal for the convenience of payment among shopping services using television, which is one of home network application services. It is about.

본 발명의 텔레비젼-커머스를 위한 시스템은 저장된 상품정보 컨텐츠를 방송국 송출시스템에 전달하는 상품정보 오더링 시스템; 상기 상품정보 컨텐츠 및 실시간 데이터를 변조하여 가입자의 양방향 셋톱박스로 송출하는 방송국 송출시스템; 가입자 정보와 구매요청 및 결재정보를 통신사 리턴서버에 전달하고, 단말기를 적외선 결재모드로 초기화하고, 단말기에 탑재된 카드정보를 요청하는 양방향 셋톱박스; 가입자 정보 및 구매요청을 방송사 양방향 시스템에 전달하고, 인증처리 결과 값을 가입자의 양방향 셋톱박스에 전송하여 인증이 이루어진 경우에는 TV에 결재요청 화면을 띄우며, 방송사 양방향 시스템에 결재정보를 전달하고 결재결과를 받아 양방향 셋톱박스에 전송하는 통신사 리턴 서버; 방송사 양방향 시스템으로부터 가입자 정보 및 구매요청을 전달받아 사용자의 인증처리를 하는 방송사 SMS(사용자 인증관리서버); 방송사 SMS로부터 사용자의 인증처리 결과를 받아 통신사 리턴서버에 전송하고, 결재정보를 컨텐츠 공급자 상품 데이터베이스 및 주문처리 시스템에 전달하며, 결재결과를 통신사 리턴 서버에 전송하는 방송사 양방향 시스템; 카드정보를 IrFM 프로토콜을 이용하여 양방향 셋톱박스에 전달하는 단말기; 및 PG (Payment Gateway)사와 연동하여 실 시간 신용카드 결재를 승인하여 처리하고, PG사로부터 결재결과를 받아 방송사 양방향 시스템에 전달하는 CP 상품 DB 및 주문처리 시스템;을 포함한다.The system for television-commerce of the present invention comprises: a product information ordering system for delivering stored product information contents to a broadcasting station transmitting system; A broadcasting station transmission system for modulating the product information content and real-time data and transmitting the same to a subscriber's bidirectional set-top box; A bidirectional set-top box which transmits subscriber information, purchase request, and payment information to a carrier return server, initializes the terminal to an infrared payment mode, and requests card information mounted on the terminal; It transmits subscriber information and purchase request to the broadcaster's interactive system, and transmits the authentication result to the subscriber's interactive set-top box. When authentication is made, the payment request screen is displayed on the TV, and the payment information is transmitted to the broadcaster's interactive system. A carrier return server for receiving and transmitting to the bidirectional set-top box; Broadcaster SMS (User Authentication Management Server) for receiving the subscriber information and purchase request from the broadcaster interactive system to process the user authentication; A broadcaster interactive system that receives a user authentication result from the broadcaster SMS and transmits the result of the user's authentication to a communication company return server, transmits payment information to a content provider product database and an order processing system, and transmits the payment result to the communication company return server; A terminal for transmitting card information to the bidirectional set-top box using the IrFM protocol; And a CP product DB and an order processing system for approving and processing a real-time credit card payment in connection with a payment gateway (PG) company, receiving the payment result from the PG company, and delivering the result to a broadcaster's interactive system.

텔레비젼 커머스, 단말기, 양방향 셋톱박스TV Commerce, Terminals, Interactive Set Top Boxes

Description

텔레비젼-커머스를 위한 시스템 및 그 처리방법{The system and processing method for television commerce} The system and processing method for television commerce             

도 1은 본 발명에 따른 텔레비젼-커머스를 위한 시스템 및 그 처리방법을 나타낸 것이다.1 shows a system for a television-commerce and a processing method thereof according to the present invention.

본 발명은 텔레비젼-커머스를 위한 시스템 및 그 처리방법에 관한 것으로, 특히 홈 네트워크 응용서비스 중의 하나인 텔레비젼을 이용한 쇼핑서비스 중에서 결재의 편의를 위하여 단말기의 IrFM 기능을 이용하여 결재하는 시스템 및 그 처리방법에 관한 것이다.The present invention relates to a system for TV-commerce and a processing method thereof, and a system for processing payment using IrFM function of a terminal for the convenience of payment among shopping services using television, which is one of home network application services. It is about.

이에 본 발명은 상기 문제점을 해결하기 위한 것으로써, 본 발명은 텔레비젼-커머스 이용시에 이미 단말기에 내장되어 있는 결재기능을 가정 내에서 결제가 가능 하도록 하는 것에 관한 것이다.
Accordingly, the present invention is to solve the above problems, the present invention relates to the payment function that is already built in the terminal when using the TV-commerce payment at home.

본 발명은 텔레비젼-커머스를 위한 시스템 및 그 처리방법에 관한 것으로, 특히 홈 네트워크 응용서비스 중의 하나인 텔레비젼을 이용한 쇼핑서비스 중에서 결재의 편의를 위하여 단말기의 IrFM 기능을 이용하여 결재하는 시스템 및 그 처리방법에 관한 것이다.The present invention relates to a system for TV-commerce and a processing method thereof, and a system for processing payment using IrFM function of a terminal for the convenience of payment among shopping services using television, which is one of home network application services. It is about.

이하, 본 발명의 실시 예에 대한 구성 및 그 작용을 첨부한 도면을 참조하면서 상세히 설명하기로 한다.Hereinafter, with reference to the accompanying drawings, the configuration and operation of the embodiment of the present invention will be described in detail.

도 1은 본 발명에 따른 텔레비젼-커머스를 위한 시스템 및 그 처리방법을 나타낸 것이다. 본 발명의 텔레비젼-커머스를 위한 시스템은 저장된 상품정보 컨텐츠를 방송국 송출시스템(200)에 전달하는 상품정보 오더링 시스템(100); 상기 상품정보 컨텐츠 및 실시간 데이터를 변조하여 가입자의 양방향 셋톱박스(300)로 송출하는 방송국 송출시스템(200); 가입자 정보와 구매요청 및 결재정보를 통신사 리턴 서버(400)에 전달하고, 단말기(700)를 적외선 결재모드로 초기화하고, 단말기(700)에 탑재된 카드정보를 요청하는 양방향 셋톱박스(300); 가입자 정보 및 구매요청을 방송사 양방향 시스템(600)에 전달하고, 인증처리 결과 값을 가입자의 양방향 셋톱박스(300)에 전송하여 인증이 이루어진 경우에는 TV에 결재요청 화면을 띄우며, 방송사 양방향 시스템(600)에 결재정보를 전달하고 결재결과를 받아 양방향 셋톱박스(300)에 전송하는 통신사 리턴 서버(400); 방송사 양방향 시스템(600)으로부터 가입자 정보 및 구매요 청을 전달받아 사용자의 인증처리를 하는 방송사 SMS(사용자 인증관리서버)(500); 방송사 SMS(500)로부터 사용자의 인증처리 결과를 받아 통신사 리턴 서버(400)에 전송하고, 결재정보를 컨텐츠 공급자 상품 데이터베이스 및 주문처리 시스템(800)에 전달하며, 결재결과를 통신사 리턴 서버(400)에 전송하는 방송사 양방향 시스템(600); 카드정보를 IrFM 프로토콜을 이용하여 양방향 셋톱박스(300)에 전달하는 단말기(700); 및 PG(Payment Gateway)사(900)와 연동하여 실시간 신용카드 결재를 승인하여 처리하고, PG사(900)로부터 결재결과를 받아 방송사 양방향 시스템(600)에 전달하는 CP 상품 DB 및 주문처리 시스템(800);을 포함한다.1 shows a system for a television-commerce and a processing method thereof according to the present invention. The system for television-commerce of the present invention includes a product information ordering system 100 for delivering stored product information contents to a broadcasting station delivery system 200; A broadcasting station transmitting system 200 which modulates the product information content and real-time data and transmits the same to the subscriber's bidirectional set-top box 300; A bidirectional set-top box 300 which transmits subscriber information, purchase request, and payment information to the carrier return server 400, initializes the terminal 700 to an infrared payment mode, and requests card information mounted on the terminal 700; The subscriber information and purchase request is transmitted to the broadcaster interactive system 600, and the authentication process result value is transmitted to the subscriber's bidirectional set-top box 300, when authentication is made to display the payment request screen on the TV, broadcaster interactive system 600 Carrier return server 400 for transmitting the payment information and receiving the payment result to the bi-directional set-top box 300; A broadcaster SMS (user authentication management server) 500 that receives the subscriber information and the purchase request from the broadcaster interactive system 600 and performs authentication processing of the user; Receives the authentication result of the user from the broadcaster SMS 500 and transmits the result to the carrier return server 400, and transmits the payment information to the content provider product database and the order processing system 800, and sends the payment result to the carrier return server 400. A broadcaster interactive system 600 for transmitting to; Terminal 700 for transmitting the card information to the bidirectional set-top box 300 using the IrFM protocol; And CP product DB and order processing system that approves and processes the real-time credit card payment by interworking with PG (Payment Gateway) company 900 and receives the payment result from PG company 900 and transmits it to the broadcaster interactive system 600 ( 800);

또한, 상기 본 발명의 텔레비젼-커머스를 위한 시스템의 처리방법은 다음과 같다.Further, the processing method of the system for the TV-commerce of the present invention is as follows.

먼저, 상품정보 컨텐츠를 사전에 제작하여 검증하고, 상품정보 오더링 시스템(100)에 저장한다.First, the product information content is produced and verified in advance, and stored in the product information ordering system 100.

다음으로, 상품정보 오더링 시스템(100)은 상품정보 컨텐츠를 방송국 송출시스템(200)에 전달한다(S10).Next, the product information ordering system 100 transmits the product information content to the broadcasting station delivery system 200 (S10).

다음으로, 방송국 송출시스템(200)은 상품정보 컨텐츠 및 실시간 데이터를 인코딩하여 변조하고 가입자의 양방향 셋톱박스(300)로 송출한다(S20). Next, the broadcasting station transmission system 200 encodes and modulates the product information content and the real-time data, and transmits it to the subscriber's bidirectional set-top box 300 (S20).

다음으로, 시청자가 TV를 시청하는 도중에 상품정보를 보고 구매메뉴 상에서 구매버튼을 누르면 양방향 셋톱박스(300)가 가입자 정보와 구매요청을 통신사 리턴서버(400)에 전달한다(S30).Next, when the viewer views the product information while watching TV and presses the purchase button on the purchase menu, the interactive set-top box 300 transmits the subscriber information and the purchase request to the carrier return server 400 (S30).

다음으로, 통신사 리턴 서버(400)가 가입자 정보 및 구매요청을 방송사 양방 향 시스템(600)에 전달한다(S40).Next, the carrier return server 400 transmits the subscriber information and the purchase request to the broadcaster bidirectional system 600 (S40).

다음으로, 방송사 SMS(사용자 인증관리서버)(500)가 방송사 양방향 시스템(600)으로부터 가입자 정보 및 구매요청을 전달받아 사용자의 인증처리를 한다(S50).Next, the broadcaster SMS (user authentication management server) 500 receives the subscriber information and the purchase request from the broadcaster interactive system 600 and performs the user's authentication process (S50).

다음으로, 방송국 양방향 시스템(600)이 방송사 SMS(500)로부터 사용자의 인증처리 결과를 받아 통신사 리턴 서버(400)에 전송한다(S60).Next, the broadcast station interactive system 600 receives the user authentication processing result from the broadcaster SMS 500 and transmits the result of the authentication process to the carrier return server 400 (S60).

다음으로, 통신사 리턴 서버(400)가 인증처리 결과 값을 가입자의 양방향 셋톱박스(300)에 전송하고 인증이 이루어진 경우에는 TV에 결재요청 화면을 띄운다(S70). 결재방법에는 신용카드, 계좌이체 및 적외선 결재의 방법이 있다. 본 발명에서 바람직하게제안하는 방법은 적외선 결재인데, 적외선 결재를 선택하면 셋톱박스의 적외선 포트가 활성화 되고 장치 문의(Device Inquiry) 메시지를 전송한다.Next, the carrier return server 400 transmits the authentication process result value to the subscriber's bidirectional set-top box 300, and when authentication is made, displays the payment request screen on the TV (S70). Payment methods include credit card, bank transfer, and infrared payment. In the present invention, the proposed method is an infrared payment. When the infrared payment is selected, the infrared port of the set-top box is activated, and a device inquiry message is transmitted.

다음으로, 가입자의 양방향 셋톱박스(300)는 단말기(700)를 적외선 결재모드로 초기화하고 양방향 셋톱박스(300) 적외선 인식거리 내에서 포트를 향하면 장치를 인식한다.Next, the subscriber's bidirectional set-top box 300 initializes the terminal 700 in the infrared payment mode and recognizes the device when directed toward the port within the infrared recognition distance of the bidirectional set-top box 300.

다음으로, 양방향 셋톱박스(300)는 단말기(700)에 탑재된 카드정보를 요청한다(S80).Next, the bidirectional set-top box 300 requests the card information mounted on the terminal 700 (S80).

다음으로, 단말기(700)는 카드정보를 IrFM 프로토콜을 이용하여 양방향 셋톱박스(300)에 전달한다(S90).Next, the terminal 700 transmits the card information to the bidirectional set-top box 300 using the IrFM protocol (S90).

다음으로, 양방향 셋톱박스(300)는 결재정보를 통신사 리턴 서버(400)에 전달한다(S100).Next, the bidirectional set-top box 300 transmits the payment information to the carrier return server 400 (S100).

다음으로, 통신사 리턴 서버(400)는 결재정보를 방송사 양방향 시스템(600)에 전달한다(S110).Next, the carrier return server 400 transmits the payment information to the broadcaster bidirectional system 600 (S110).

다음으로, 방송사 양방향 시스템(600)은 결재정보를 컨텐츠 공급자(Content Provider, 이하 CP) 상품 데이터베이스(이하 DB) 및 주문처리 시스템(800)에 전달한다(S120).Next, the broadcaster interactive system 600 transmits the payment information to the content provider (CP) product database (hereinafter referred to as DB) and the order processing system 800 (S120).

다음으로, CP의 상품 DB 및 주문처리 시스템(800)은 PG사(900)와 연동하여 실시간 신용카드 결재를 승인하여 처리한다(S130).Next, the product DB and the order processing system 800 of the CP approves and processes the real-time credit card payment in conjunction with the PG company 900 (S130).

다음으로, CP 상품 DB 및 주문처리 시스템(800)은 결재결과를 받아 방송사 양방향 시스템(600)에 전달한다(S140).Next, the CP product DB and order processing system 800 receives the payment result and delivers it to the broadcaster interactive system 600 (S140).

다음으로, 방송사 양방향 시스템(600)은 결재결과를 통신사 리턴 서버(400)에 전송한다(S150).Next, the broadcaster bidirectional system 600 transmits the payment result to the carrier return server 400 (S150).

끝으로, 통신사 리턴 서버(400)는 방송사 양방향 시스템(600)으로부터 받은 결재결과를 양방향 셋톱박스(300)에 전송한다(S160).Finally, the carrier return server 400 transmits the payment result received from the broadcaster bidirectional system 600 to the bidirectional set-top box 300 (S160).

이상에서 설명한 내용을 통해 본 업에 종사하는 당업자라면 본 발명의 기술사상을 이탈하지 아니하는 범위에서 다양한 변경 및 수정이 가능함을 알 수 있을 것이다. 따라서, 본 발명의 기술적 범위는 실시 예에 기재된 내용으로 한정되는 것이 아니라 특허청구범위에 의하여 정해져야 한다.It will be appreciated by those skilled in the art that various changes and modifications can be made without departing from the technical spirit of the present invention through the above description. Therefore, the technical scope of the present invention should not be limited to the contents described in the embodiments, but should be defined by the claims.

이상에서와 같이 본 발명에 의한 텔레비젼-커머스를 위한 시스템 및 그 처리방법은 텔레비젼-커머스 이용시에 이미 단말기에 내장되어 있는 결재기능을 가정 내 에서 결제가 가능하도록 하여 카드번호를 입력하는 불편이 없이 신속하게 결재가 가능하다.As described above, the system for the TV-commerce and the processing method thereof according to the present invention enable the payment function that is already built in the terminal at the time of use of the TV-commerce to enable payment at home, without the inconvenience of entering the card number. Payment is possible.

Claims (2)

저장된 상품정보 컨텐츠를 방송국 송출시스템에 전달하는 상품정보 오더링 시스템;A product information ordering system for delivering the stored product information content to a broadcasting station transmitting system; 상기 상품정보 컨텐츠 및 실시간 데이터를 변조하여 가입자의 양방향 셋톱박스로 송출하는 방송국 송출시스템;A broadcasting station transmission system for modulating the product information content and real-time data and transmitting the same to a subscriber's bidirectional set-top box; 가입자 정보와 구매요청 및 결재정보를 통신사 리턴서버에 전달하고, 단말기를 적외선 결재모드로 초기화하고, 단말기에 탑재된 카드정보를 요청하는 양방향 셋톱박스;A bidirectional set-top box which transmits subscriber information, purchase request, and payment information to a carrier return server, initializes the terminal to an infrared payment mode, and requests card information mounted on the terminal; 가입자 정보 및 구매요청을 방송사 양방향 시스템에 전달하고, 인증처리 결과 값을 가입자의 양방향 셋톱박스에 전송하여 인증이 이루어진 경우에는 TV에 결재요청 화면을 띄우며, 방송사 양방향 시스템에 결재정보를 전달하고 결재결과를 받아 양방향 셋톱박스에 전송하는 통신사 리턴 서버;It transmits subscriber information and purchase request to the broadcaster's interactive system, and transmits the authentication result to the subscriber's interactive set-top box. When authentication is made, the payment request screen is displayed on the TV, and the payment information is transmitted to the broadcaster's interactive system. A carrier return server for receiving and transmitting to the bidirectional set-top box; 방송사 양방향 시스템으로부터 가입자 정보 및 구매요청을 전달받아 사용자의 인증처리를 하는 방송사 SMS(사용자 인증관리서버); Broadcaster SMS (User Authentication Management Server) for receiving the subscriber information and purchase request from the broadcaster interactive system to process the user authentication; 방송사 SMS로부터 사용자의 인증처리 결과를 받아 통신사 리턴서버에 전송하고, 결재정보를 컨텐츠 공급자 상품 데이터베이스 및 주문처리 시스템에 전달하며, 결재결과를 통신사 리턴 서버에 전송하는 방송사 양방향 시스템;A broadcaster interactive system that receives a user authentication result from the broadcaster SMS and transmits the result of the user's authentication to a communication company return server, transmits payment information to a content provider product database and an order processing system, and transmits the payment result to the communication company return server; 카드정보를 IrFM 프로토콜을 이용하여 양방향 셋톱박스에 전달하는 단말기; 및A terminal for transmitting card information to the bidirectional set-top box using the IrFM protocol; And PG(Payment Gateway)사와 연동하여 실시간 신용카드 결재를 승인하여 처리하고, PG사로부터 결재결과를 받아 양방향 셋톱박스와 방송사 양방향 시스템에 전달하는 CP 상품 DB 및 주문처리 시스템;CP product DB and order processing system to approve and process real-time credit card payment in conjunction with PG (Payment Gateway), and receive the payment result from the PG company to the interactive set-top box and broadcaster interactive system; 를 포함하는 텔레비젼-커머스를 위한 시스템.System for TV-commerce comprising a. 상품정보 오더링 시스템이 상품정보 컨텐츠를 방송국 송출시스템(200)에 전달하는 제1단계;A first step in which the product information ordering system delivers the product information contents to the broadcasting station transmitting system 200; 방송국 송출시스템이 상기 상품정보 컨텐츠 및 실시간 데이터를 변조하여 가입자의 양방향 셋톱박스로 송출하는 제2단계;A second step in which a broadcasting station transmitting system modulates the product information content and real-time data and transmits the same to the subscriber's bidirectional set-top box; 시청자가 TV를 시청하는 도중에 상품정보를 보고 구매메뉴 상에서 구매버튼을 누르면 양방향 셋톱박스가 가입자 정보와 구매요청을 통신사 리턴서버(Return Server)에 전달하는 제3단계;A third step in which the interactive set-top box delivers the subscriber information and the purchase request to the carrier return server when the viewer views the product information and presses the purchase button on the purchase menu while watching TV; 통신사 리턴서버가 가입자 정보 및 구매요청을 방송사 양방향 시스템에 전달하는 제4단계;A fourth step of the carrier return server delivering the subscriber information and the purchase request to the broadcaster interactive system; 방송사 SMS(사용자 인증관리서버)가 방송사 양방향 시스템으로부터 가입자 정보 및 구매요청을 전달받아 사용자의 인증처리를 하는 제5단계;A fifth step of receiving a subscriber information and a purchase request from a broadcaster interactive system by the broadcaster SMS (user authentication management server) to perform user authentication processing; 방송국 양방향 시스템이 방송사 SMS로부터 사용자의 인증처리 결과를 받아 통신사 리턴서버에 전송하는 제6단계;A sixth step of receiving, by the broadcasting station interactive system, the authentication result of the user from the broadcasting company SMS and transmitting the received authentication result to the communication company return server; 통신사 리턴 서버가 인증처리 결과 값을 가입자의 양방향 셋톱박스에 전송하 고 인증이 이루어진 경우에는 TV에 결재요청 화면을 띄우는 제7단계;A seventh step in which the service provider return server transmits the authentication process result value to the subscriber's bidirectional set-top box and displays a payment request screen on the TV when authentication is performed; 가입자의 양방향 셋톱박스가 단말기를 적외선 결재모드로 초기화하는 제8단계;An eighth step of initializing, by the subscriber's bidirectional set-top box, the terminal to the infrared payment mode; 양방향 셋톱박스가 단말기에 탑재된 카드정보를 요청하는 제9단계;A ninth step of requesting card information mounted on the terminal by the bidirectional set-top box; 단말기가 카드정보를 IrFM 프로토콜을 이용하여 양방향 셋톱박스에 전달하는 제10단계;A tenth step of the terminal transferring the card information to the bidirectional set-top box using the IrFM protocol; 양방향 셋톱박스가 결재정보를 통신사 리턴서버에 전달하는 제11단계;An eleventh step of transmitting, by the bidirectional set-top box, the payment information to the carrier return server; 통신사 리턴서버가 결재정보를 방송사 양방향 시스템에 전달하는 제12단계;A twelve step of transmitting, by the carrier return server, the payment information to the broadcaster interactive system; 방송사 양방향 시스템이 결재정보를 컨텐츠 공급자(Content Provider, 이하 CP) 상품 데이터베이스(이하 DB) 및 주문처리 시스템에 전달하는 제13단계;A thirteenth step of transmitting, by the broadcaster interactive system, payment information to a content provider (CP) product database (hereinafter referred to as DB) and an order processing system; CP의 상품 DB 및 주문처리 시스템이 PG(Payment Gateway)사와 연동하여 실시간 신용카드 결재를 승인하여 처리하는 제14단계;A step 14 in which the product DB and the order processing system of the CP approve and process the real-time credit card payment in connection with the payment gateway (PG) company; CP 상품 DB 및 주문처리 시스템이 결재결과를 받아 방송사 양방향 시스템에 전달하는 제15단계;A fifteenth step of receiving the payment result by the CP product DB and the order processing system and transmitting the result to the broadcasting company interactive system; 방송사 양방향 시스템이 결재결과를 통신사 리턴 서버에 전송하는 제16단계; 및A sixteenth step of transmitting, by the broadcasting company interactive system, the settlement result to the communication company return server; And 통신사 리턴 서버가 방송사 양방향 시스템으로부터 받은 결재결과를 양방향 셋톱박스에 전송하는 제17단계;A 17th step of transmitting, by the communication provider return server, the payment result received from the broadcaster bidirectional system to the bidirectional set top box; 를 포함하는 텔레비젼-커머스를 위한 시스템의 처리방법.A method of processing a system for television commerce comprising a.
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KR100777406B1 (en) * 2005-07-05 2007-11-19 주식회사 알티캐스트 Efficient enhanced data broadcasting system and method
WO2008085979A1 (en) * 2007-01-08 2008-07-17 Bmo Llc Household network incorporating secure set- top devices

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KR20030025498A (en) * 2001-09-21 2003-03-29 전자부품연구원 Method and apparatus for providing a real time auction system and related game contents in a digital broadcasting environment
KR100420600B1 (en) * 2001-11-02 2004-03-02 에스케이 텔레콤주식회사 METHOD FOR PROCESSING EMV PAYMENT BY USING IrFM
KR20030065654A (en) * 2002-01-30 2003-08-09 삼성전자주식회사 Product information providing and buying method of TV program and system thereof

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR100777406B1 (en) * 2005-07-05 2007-11-19 주식회사 알티캐스트 Efficient enhanced data broadcasting system and method
WO2008085979A1 (en) * 2007-01-08 2008-07-17 Bmo Llc Household network incorporating secure set- top devices

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