KR20060019799A - Portable terminal equipment and mobile communication system and advertising method using the same - Google Patents

Abstract

The present invention relates to a mobile terminal and a mobile communication system and an advertising method using the same to maximize the advertising effect.

The present invention provides a receiver for receiving an advertisement with connection information accessible to an advertiser, a program for storing connection information in a memory, a transmitter for transmitting a signal for requesting connection with an advertiser based on the connection information, and And a display device for displaying the received connection information and advertisement, and a control unit for executing the program and controlling the display device, the transmitter, and the receiver.

Description

Portable Terminal Equipment And Mobile Communication System And Advertising Method Using The Same}             

1 is a diagram schematically illustrating a mobile communication system for providing a user with advertisements and connection information added thereto.

2 is a diagram schematically showing a data structure of a DMB system.

3 is a view showing the portable terminal of FIG.

4 is a diagram illustrating a process in which the mobile terminal receives and processes advertisements and connection information.

5 is a view briefly illustrating a process of connecting to an advertiser by using the connection information after storing the connection information.

6 is a diagram illustrating an application example of an advertisement to which connection information is added.

<Explanation of symbols for the main parts of the drawings>

1: Advertising and connection information 1b: Connection information

2: advertiser 5: digital multimedia data

7: Digital Audio Broadcasting Standard (E-147)

9: video compression technology

11: voice compression technology 15a: mobile communication system

15b: Wireless Internet System 15c: DMB System

37: mobile terminal 41: antenna

42: mobile communication transceiver 43: broadcast signal transceiver

44: broadcast signal demodulator 46: display device

48: Micom 50: Memory

The present invention relates to mobile communication and digital multimedia broadcasting, and relates to a mobile terminal and a mobile communication system and an advertising method using the same to maximize the effect of advertising.

Recently, with the improvement of performance according to the related technology development of the mobile communication system and the appearance of the next generation broadcasting system, Digital Multimedia Broadcasting (hereinafter referred to as "DMB"), the access of multimedia such as video using a portable terminal device has become easier. Mobile communication transmits broadcasting, music, and images by using a high-speed data service, so that users can use it. As commercial services begin soon, DMB can use services such as high-quality video and music.

DMB digitizes and transmits the path from the production of programs such as video and music to viewers, so that it is more resilient than the analog method, and it is possible to provide high quality screen, sound, and additional data services. In addition, as broadcasting becomes digital, it is possible to transmit a CD (Compact Disk) level sound quality and various data and images. In particular, the DMB can be used not only as a DMB dedicated terminal device but also as a dual terminal device by implementing a DMB module and a mobile communication module in one terminal device. Such a DMB is regarded as a medium that can facilitate the implementation of interactive multimedia. The DMB system provides a method for overcoming the limitations of information sharing in the conventional analog broadcasting by providing various information in the image and sound source transmitted through digital data.

In addition, the mobile communication system has become easier to implement multimedia with the appearance of the third generation mobile communication system such as IMT2000. The third generation mobile communication system is a remarkable technology improvement in the field of data communication, and the data processing speed and the amount of data that can be processed have increased in comparison with the conventional mobile communication. This improvement in data processing capability has provided an opportunity to provide users with a mobile communication terminal with multimedia services such as high-quality video and music and data communication such as wireless Internet. In addition, like a DMB system, a mobile communication system can communicate data between a network and a terminal, and can provide additional information when providing a video or music to a user. In the case of the wireless Internet, the user can use a terminal device such as a laptop or PDA (PDP) to access a public data communication system such as the Internet regardless of a place or time. I prepared.

Users using the services of the wireless Internet, the mobile communication system, and the DMB can easily receive broadcasting services such as TV and radio broadcasting in the area where the service is provided. Moreover, since these services are all digitalized and provided to the user, various services can be provided to the user. Using a broadcast service capable of providing such additional information, it is also easy for an advertiser providing an advertisement to provide a company's information and advertisement to a user using a mobile communication, wireless Internet, and DMB service.

However, the conventional information delivery and advertisement method is a method of inserting an advertisement between broadcasts or music when a user watches a desired broadcast or listens to music. The advertisement method is designed to select specific conditions such as age, gender, age, region, etc. of viewers watching the advertisement, and to increase the curiosity or interest of the subjects meeting the conditions. The commercial thus produced is inserted into the front, rear, and middle of a broadcast program that a layer having a corresponding condition enjoys or listens to, thus achieving the purpose of advertisement. These advertisements provide a way for a user to purchase or verify an advertisement product, including a telephone number or an internet address at the end of the advertisement or on the screen. For example, fast food commercials are advertised before and after TV shows enjoyed by children and youth. Typically, 30 seconds to 60 seconds of commercials are in progress, and the end of the commercial is informed of the telephone number to the user by voice with subtitle processing. The user memorizes or notes the phone number that comes from watching the commercial, and then calls directly to place an order.

As described above, the conventional information delivery and advertisement method is a passive method of unilaterally delivering an advertisement to the user and achieving the purpose of the information delivery and advertisement based on the user's interest. In this case, in order for the user to use the service recognized by the advertisement, a separate process of obtaining information in the advertisement is required. Among the information obtained from the advertisement, relatively short information such as a telephone number is imprinted in the user's head through repeated listening or viewing of the advertisement and used when necessary. However, information that is not easy to remember, such as an internet address, requires attention, such as taking notes for use by a user. In addition, while such information and advertisements were conventionally acquired only where radio listening or TV viewing is possible, the area and volume will continue to be expanded by providing mobile communication, wireless Internet, and DMB service. Users will find this information at home and at work as well as on the go, and the types will vary.

However, systems using data communication areas such as mobile communication systems and wireless Internet have limitations of traffic and broadcast frequency limitations. In order to provide various kinds and large amounts of information within a limited traffic and frequency, it is difficult to provide advertisements and information in a manner that a user wants to remember in a conventional manner. In addition, the mobile communication system, the wireless Internet and the DMB system has the advantage that the user can select and receive the information, on the contrary select the other party. There is a need for a method that reflects the advantages of such a mobile communication system and efficiently provides a variety of advertisements.

Accordingly, an object of the present invention is to provide a mobile terminal and a mobile communication system and an advertising method using the same to maximize the advertising effect.

In order to achieve the above object, a portable terminal according to an embodiment of the present invention, a portable terminal having a memory, comprising: a receiving unit for receiving an advertisement with connection information accessible to the advertiser; A program for storing the connection information in the memory; A transmitter for transmitting a signal for requesting connection with the advertiser based on the connection information; A display device for displaying the received connection information and advertisement; And a controller for executing the program and controlling the display device, the transmitter, and the receiver.

A mobile communication system according to an embodiment of the present invention includes an advertisement production system for producing an advertisement; A connection information system for making connection information accessible to an advertiser of the advertisement; And a mobile terminal capable of receiving the advertisement and the connection information via a mobile communication network, and connected to the advertiser based on the storage of the connection information and the connection information in response to a user's permission.

The portable terminal transmits a signal for requesting connection with the advertiser based on the connection information, a receiving unit for receiving the advertisement together with the connection information, a program for storing the connection information in the memory, and the connection information. And a display unit for displaying the received connection information and advertisement, and a control unit for executing the program and controlling the display unit, the transmitter, and the receiver.

It further comprises a DMB system for transmitting the advertisement and the connection information on the basis of Digital Multimedia Broadcasting (DMB).

A personal communication service (PCS) is further provided with a PCS / cellular system for transmitting the advertisement and the connection information on a cellular basis and connecting the mobile terminal to the advertiser according to the connection information from the mobile terminal.

And a wireless Internet system for transmitting the advertisement and the connection information on a wireless Internet network and connecting the mobile terminal to the advertiser according to the connection information from the mobile terminal.

An advertisement method using a mobile terminal and a mobile communication system according to an embodiment of the present invention includes the steps of producing an advertisement; Making connection information accessible to an advertiser of the advertisement; Receiving the advertisement and the connection information on a mobile terminal via a mobile communication network; Storing the connection information in the portable terminal in response to a user's permission; And connecting the portable terminal to the advertiser through the connection information in response to the user's permission.

Calculating a storage space of the portable terminal in which the connection information is stored, and inquiring whether the previously stored connection information is deleted according to the storage space of the portable terminal and in response to the user's permission; Deleting the information and storing the received connection information in the storage space.

Other objects and advantages of the present invention other than the above objects will become apparent from the detailed description of the embodiments with reference to the accompanying drawings.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to FIGS. 1 to 6.

1 is a diagram schematically illustrating a mobile communication system for providing a user with advertisements and connection information added thereto.

1, a mobile communication system according to an embodiment of the present invention includes a mobile communication system 15 for providing an advertisement and connection information 1 added thereto, an advertisement and connection information 1 to a user, The mobile terminal 37 and the advertisement, which are provided with the advertisement and the connection information 1 from the mobile communication system 15 and provided to the user by a method which will be described later, and are connected to the advertiser 2 by the connection information 1b. Advertiser 2 providing the connection information 1.

Advertisement and connection information (1) is provided to the user by the advertiser (2), advertising information, such as products, company promotions and the like connected to the advertiser (2) and the user's portable terminal 37 to be connected thereto to be. Advertisement and connection information (1) is produced by the advertiser (2) or the ad production company (not shown) or the individual commissioned by the advertiser, and the company or individual producing the connection information with the company or person producing the advertisement can be different. When the produced advertisement is analog data, it is converted into digital data by an analog digital converter (not shown). The connection information is information that a user can access with the advertiser 2 using the mobile terminal 37, and basically uses text information. However, depending on the system to be connected, the format (Format) of the connection information 1b may use a format applicable to the system. Representative examples of such connection information 1b include a customer telephone number (CTN) and a Uniform Resource Locater (URL). Such connection information 1b is additionally included in the digitized data, and an area, a time point, and a method included in the mobile communication system may vary.

The mobile communication system 15 receives an advertisement and connection information 1 from an advertiser 2 or an agency (not shown), and provides the advertisement and connection information 1 to the user's portable terminal 37. The mobile communication system 15 is a system capable of providing an advertisement to a user, and is a cellular phone based system such as cellular or PCS (hereinafter referred to as "PCS") (hereinafter referred to as "first mobile communication system"). 15a), a wireless Internet system (hereinafter referred to as a 'second mobile communication system'; 15b), and a DMB system (hereinafter referred to as a 'third mobile communication system'; 15c) are representative examples.

The mobile terminal 37 receives the advertisement and the connection information 1 from the mobile communication system 15 and provides it to the user by the method described below. The mobile terminal 37 is a PCS and cellular terminals used in the first mobile communication system, and includes terminals for Code Division Multi Access (CDMA), Frequency Division Multi Access (FDMA), and Time Division Multi Access (TDMA); It refers to a PDA (Personal Digital Assistant), a Pocket PC (Personal Computer), a laptop, etc. used in the second mobile communication system, and a DMB terminal used in the third mobile communication system. In addition, it includes a terminal device that can be connected to the advertiser (2) by connecting to the devices connected to the mobile communication system (15).

2 is a diagram schematically showing a data structure of a DMB system.

Referring to FIG. 2, the data of the DMB system has a structure of digital multimedia data (hereinafter, referred to as 'DMD') 5 including video data, audio data, and connection information 1a. DMD (5) is based on E-147 (Eureka 147; 7), the international standard for European Digital Audio Broadcasting (hereinafter referred to as 'DAB'), and the video technology standard (H-264; 9). And video data and voice data to which a voice compression technique (BSAC) 11 is applied. The connection information 1b is added to a predetermined area of the DMD 5 and transmitted to the user. In addition, the connection information 1b may be added at the production stage of the advertisement, and may be added to a predetermined part of the system via the advertisement and provided to the user according to the advertisement delivery method. In this case, a connection information input unit (not shown) may be further provided to add the connection information 1b to the advertisement.

3 is a diagram illustrating a configuration of the portable terminal of FIG. 1.

Referring to FIG. 3, the mobile terminal 37 of the present invention includes a memory 50 for storing connection information 1b, a display device 46 for displaying advertisements and connection information 1, and received connection information. Connection information storage program (not shown) for storing (1b) in the memory 50 and displaying the advertisement and the connection information (1) on the display device 46, the mobile communication transceiver for connecting to the advertiser (2) 42, a broadcast signal receiver 43 for receiving advertisements and connection information 1, a broadcast signal demodulator 44 and a display device 46, a memory 50, movement for demodulating the received broadcast signal; And a microcomputer 48 for controlling the communication transceiver 42, the broadcast signal receiver 43, and the broadcast signal demodulator 44, and executing the connection information storage program.

When the memory 50 receives the advertisement and the connection information 1, the advertisement and the connection information 1 are stored for a predetermined period under the control of the microcomputer 48, and the connection information storage program (Access Information) is stored in the program storage area. Storing Program (hereinafter referred to as 'AISP'), the connection information is stored in the connection information storage area.

The display device 46 displays the advertisement and the connection information 1 received under the control of the microcomputer 48. In addition, a selection term based on a user interface program (hereinafter referred to as "UI") of AISP, which will be described later, is displayed.

The broadcast signal receiving unit 43 further includes a DMB signal receiving antenna 41b and receives advertisements and connection information 1 transmitted from a DMB satellite or a DMB base station under the control of the microcomputer 48. Also, the received advertisement and connection information 1 are provided to the broadcast signal demodulator 44.

The broadcast signal demodulator 44 demodulates the advertisement and connection information 1 provided from the broadcast signal receiver 43 and provides the demodulated signal to the microcomputer 48.

When the user accesses the advertiser 2 using the connection information stored in the memory 50, the mobile communication transceiver 42 connects with the first or second mobile communication system so that the user can access the advertiser 2. Establish a voice / data channel with the first or second mobile communication system.

Here, the broadcast signal receiver 43 and the broadcast signal demodulator 44 are cases where devices for receiving advertisements and connection information and devices for accessing the mobile communication systems 15a and 15b are separated. On the contrary, when the advertisement and the connection information 1 are not received as a broadcast signal but are received through data communication like the first or second mobile communication 15a or 15b, the broadcast signal receiver 43 and the broadcast signal demodulator ( Without the 44, the mobile communication transceiver 42 may replace it.

The microcomputer 48 controls the display device 46, the mobile communication transceiver 42, the broadcast signal demodulator 44, the broadcast signal receiver 43, and the memory 50, and the mobile communication transceiver 42 or When the advertisement and the connection information 1 are received by the broadcast signal receiver 43, the connection information is detected, and the connection information 1b is stored in the memory 50 by executing the AISP program. In addition, when the user connects to the advertiser 2 using the connection information, the format of the connection information is determined, and the mobile communication transceiver 42 causes the first mobile communication 15a or the second mobile communication system ( 15b) to establish a communication channel.

4 is a diagram illustrating a process in which the mobile terminal receives and processes advertisements and connection information.

An advertisement is produced by the advertiser 2 or the advertising production body, and connection information is added to the produced advertisement. The advertisement and the connection information 1 are provided to the mobile communication system 15 by the advertiser 2. The provided advertisement and the connection information 1 are processed according to the data processing method of each of the mobile communication system 15 and are provided to the user's portable terminal 37. Here, the method in which the advertiser 2 provides the advertisement and the connection information to the mobile communication system 15 may produce the advertisement and the connection information 1 from the advertiser 2 or an individual or a company requested by the advertiser 2. do. The produced advertisement and the connection information 1 are provided to the mobile communication system 15 from the advertiser 2 or the company.

The mobile terminal 37 receives the advertisement and connection information 1 provided from the mobile communication system 37 to the broadcast signal receiver 43 (S10).

The advertisement and the connection information 1 received by the broadcast signal receiver 43 are provided to the broadcast signal demodulator 44 and demodulated.

In this case, when the advertisement and the connection information 1 are received by the mobile communication receiver 42 as in the first or second mobile communication systems 15a and 15b, the advertisement and the connection information 1 may be received by the mobile communication receiver 42. Is demodulated and provided to the microcomputer 48. (S10, S15)

The demodulated advertisement and the connection information 1 are provided to the microcomputer 48 (S25). The microcomputer 48 detects the connection information 1b from the provided advertisement and the connection information 1. (S25) At the same time, The microcomputer 48 executes the AISP stored in the program area of the memory 50 in order to store the connection information 1b in the memory 50 (S25).

The AISP allows the user to select whether to watch the advertisement (S35). At this time, the display device 46 is provided with a display item such as "Do you want to watch the advertisement?" By the UI, and the user selects the portable terminal ( A selection item can be selected by an input device such as a button of FIG. 37 and a touch pad (S35).

If the user selects to watch the advertisement, the UI displays the advertisement on the display device 46 (S35).

On the other hand, if the user selects not to watch the advertisement, the UI displays a confirmation message on the display device 46 about the rejection of the advertisement viewing, such as "Advertising viewing has been canceled" (S40).

When the advertisement is displayed on the display device 46, a selection item is provided on the display device 46 along with a display such as "Do you want to save the connection information?" By the UI (S45).

When the selection term is displayed on the display device 46, the AISP waits for a user input to store the connection information 1b.

If the user selects to store the connection information 1b, the microcomputer 46 detects the free space of the memory 50 to store the connection information 1b.

On the other hand, if the user selects not to save the connection information 1b, the AISP ends the process of storing the connection information 1b, and the UI displays a message about the refusal of saving such as "the connection information has been canceled" on the display device. Output a confirmation message (S40).

If the free space in the memory 50 is detected and there is not enough free space for storing the connection information 1b, the AISP allows the user to select whether to delete some or all of the previously stored connection information (S75). The free space of the memory 50 is determined by the format and size of the connection information 1b. When the connection information 1b indicates a simple telephone number and a URL, the connection information 1b has a size of several bits to several bytes, but additional information is recorded in the connection information 1b or the format of the connection information 1b. If this is different, it may have a size of several tens of bits or tens of kilobytes or more.

On the other hand, if there is enough free space to store the connection information 1b, the AISP stores the connection information 1b in the storage area of the connection information 1b of the memory 50 (S85).

If the user selects whether to delete the previously stored connection information, and the user selects to delete the address book, the AISP deletes some or all of the existing connection information stored in the memory 50 (S75).

On the other hand, if the user selects not to delete, the AISP ends the storing process of the connection information 1b, and at the same time, the UI outputs a confirmation message for rejection of deletion to the display device 46 (S40).

If the existing connection information 1b is deleted, the AISP stores the detected connection information 1b in the memory 50 (S85).

5 is a diagram briefly illustrating a process of accessing an advertiser by using the connection information after storing the connection information.

When the connection information is stored, the AISP allows the user to select whether to connect with the advertiser 2 using the connection information 1b (S95).

When the user selects the connection with the advertiser 2, the microcomputer 46 determines whether the connection information (1b) is a phone number (S105).

On the other hand, if the advertiser 2 is not connected, AISP terminates the connection process, and the UI outputs a confirmation message about the connection rejection to the display device 46, and displays new advertisement and connection information (1). Maintain a reception standby state to receive (S155).

If the connection information 1b is information for a voice call such as a phone number by determining the type of the connection information 1b, the microcomputer 48 controls the mobile communication transmitter 42 to make a voice call of the mobile communication system 15a. The area is connected to the advertiser 2 (S115).

On the other hand, if the connection information 1b is not information for the voice call, the microcomputer 48 controls the transmitter 42 to connect with the advertiser 2 using the data communication area of the mobile communication system 15 (S110). )

When the mobile terminal 37 is connected to the advertiser 2 using the voice or data communication area of the mobile communication system 15, the mobile terminal 37 transmits a message or access information indicating that the advertiser 2 is connected by the connection information 1b. In this case, the advertiser 2 determines whether the connection of the user is by the connection information 1b based on the message or the connection information provided from the connected portable terminal 37. (S125) Connection information If it is determined that the access is made by (1b), the advertiser 2 provides a preferential service to the user such as providing a service such as a discount or an accumulation. On the other hand, if it is determined that the connection is not made by the connection information 1b, the advertiser 2 processes the service request of the user without providing benefits such as preferential services.

When a service request is made by the user and the user inputs a call termination command of the mobile terminal 37, the communication with the mobile terminal 37 mobile communication system 15 is terminated (S135).

When the communication ends, the reception standby state is maintained in order to receive new advertisement and connection information 1b.

6 is a diagram illustrating an application example of an advertisement including connection information.

Referring to FIG. 6, a pizza advertisement including a phone number is produced by an advertiser. A user receives and watches a pizza advertisement using the mobile communication system 15. As shown in FIG. 6A, a phone number and information thereof are displayed on the display device 46 of the mobile terminal 37 after a predetermined time elapses from the advertisement. Subsequently, as shown in FIG. 6B, a question such as 'Do you want to save the phone number?' And a selection item for the user to select are activated by the UI. After the selection term is activated, if the customer accepts the telephone number storage, the telephone number is stored in the address book as shown in FIG. 6C of the memory 50. In this case, the stored phone number may be displayed in bold or flashed, so that the user can easily check it. In addition, information indicating that the stored phone number is connection information is stored. Once the phone number is stored, the pizza number will be connected to the pizza company using the phone number. At this time, the mobile terminal 37 transmits a message indicating that the connection using the connection information (1b) to the advertiser (2), the pizza company checks the user's profile using this. Checking the user's profile, delivers the pizza to the address stored in the profile or the location specified by the user, and provides the user with benefits such as discounts on the use of connection information.

In addition, the charging procedure according to the pizza order may be included in the middle of the above-described connection procedure, in which case the connection method by the above-described connection information (1b) may be somewhat changed.

Therefore, as described above, the mobile terminal, the mobile communication system, and the advertisement method using the same according to the present invention receive an advertisement, detect the connection information, store the detected connection information in a memory by the user's approval, and store the stored connection information. In addition to allowing the advertiser to access, you can easily use the service using this.

In addition, the advertiser producing the advertisement may bring the connection information automatically stored in the user's mobile terminal, thereby maximizing the advertisement and increasing the sales. In addition, it is possible to provide ease of use of the service by storing connection information of a service that the user wants to use and eliminating the need to input the information directly into the portable terminal.

Those skilled in the art will appreciate that various changes and modifications can be made without departing from the technical spirit of the present invention. Therefore, the technical scope of the present invention should not be limited to the contents described in the detailed description of the specification but should be defined by the claims.

Claims (8)

In a portable terminal having a memory, A receiver for receiving an advertisement together with connection information accessible to an advertiser; A program for storing the connection information in the memory; A transmitter for transmitting a signal for requesting connection with the advertiser based on the connection information; A display device for displaying the received connection information and advertisement; And a controller which executes the program and controls the display device, the transmitter, and the receiver. An advertisement production system for producing an advertisement; A connection information system for making connection information accessible to an advertiser of the advertisement; And a mobile terminal capable of receiving the advertisement and the connection information via a mobile communication network, and storing the connection information in response to a user's permission and accessing the advertiser based on the connection information. Communication system. The method of claim 2, The mobile terminal, A receiving unit for receiving the advertisement together with the connection information; A program for storing the connection information in the memory; A transmitter for transmitting a signal for requesting connection with the advertiser based on the connection information; A display device for displaying the received connection information and advertisement; And a controller which executes the program and controls the display device, the transmitter, and the receiver. The method of claim 2, And a DMB system for transmitting the advertisement and the connection information on a digital multi media (DMB) basis. The method of claim 2, And a PCS / cellular system for transmitting the advertisement and the connection information on a cellular basis and connecting the mobile terminal with the advertiser according to the connection information from the mobile terminal. Communication system. The method of claim 2, And a wireless internet system for transmitting the advertisement and the connection information based on a wireless internet network and connecting the mobile terminal to the advertiser according to the connection information from the mobile terminal. Creating an advertisement; Making connection information accessible to an advertiser of the advertisement; Receiving the advertisement and the connection information on a mobile terminal via a mobile communication network; Storing the connection information in the portable terminal in response to a user's permission; And connecting the portable terminal to the advertiser through the connection information in response to the user's permission. The method of claim 7, wherein Calculating a storage space of the portable terminal in which the connection information is stored; Inquiring whether the previously stored connection information is deleted according to the storage space of the portable terminal, deleting the previously stored connection information in response to the user's permission, and storing the received connection information in the storage space. Advertising method using a mobile communication system characterized in that it further comprises.

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