KR20060014182A - Method for checking advertisement playing using the authentication number - Google Patents

Abstract

1. TECHNICAL FIELD OF THE INVENTION

The present invention relates to a method for confirming advertisement output using a certification number.

2. The technical problem to be solved by the invention

The present invention, by receiving the advertisement using the authentication number received from the content provider in the terminal, and the like by encrypting and transmitting the authentication number while the received advertisement is output so that the content provider can confirm whether or not the advertisement output In order to enhance the effect, the purpose is to provide a method of verifying the advertisement output using the authentication number.

3. Summary of the Solution of the Invention

According to an aspect of the present invention, there is provided a method of verifying advertisement output using a verification number in a terminal, the method comprising: registering whether advertisement information is received in a content providing system; Receiving and storing a first authentication number from the content providing system; A setting step of setting whether to display advertisement information; Receiving data including a first authentication number, a second authentication number, and advertisement information from the content providing system; Storing the second authentication number and the advertisement information according to the storing of the first authentication number and the received first authentication number; And a transmission step of outputting the advertisement information according to whether the set advertisement information is displayed, encrypting the first authentication number and the second authentication number, and transmitting the encrypted advertisement information to the content providing system to confirm the advertisement output. Included.

4. Important uses of the invention

The present invention is used for wired / wireless communication terminals.

Certification number, advertisement output check, content provider, wired / wireless communication terminal

Description

Method for checking advertisement playing using the authentication number}             

1 is a configuration diagram of an embodiment of a wireless communication system to which the present invention is applied;

2 is a flowchart illustrating a method for checking advertisement output using a verification number in a wireless communication terminal according to the present invention;

3 is a flowchart illustrating a method for checking advertisement output using a verification number in a content providing system according to the present invention.

* Explanation of symbols on the main parts of the drawing

101: wireless communication terminal 102: base station

103: communication network 104: content provider (CP)

105: advertising database 106: subscriber database

The present invention relates to a method for checking advertisement output using a verification number, and more particularly, to receive an advertisement using a verification number received from a content provider in a terminal, and to encrypt the verification number while the received advertisement is output. The present invention relates to a method of confirming an advertisement output using a certification number to increase an advertisement effect by allowing the content provider to confirm whether an advertisement is output.

In the following example, a wireless communication terminal having an advertisement information output function will be described as an example.

In the present invention, a wireless communication terminal is a mobile communication terminal, a personal digital communication terminal (PCS), a personal digital terminal (PDA), a smart phone, a next generation mobile communication terminal (IMT-2000), wireless communication while being carried by an individual such as a wireless LAN terminal. Say this is possible terminal.

In the present invention, the multimedia content is a concept including all voice compressed files, music files, still images or video files, and various information for digitally producing and distributing characters, codes, voices, sounds, images, videos, and the like. Or it is a concept that goes through the contents.

In addition to the call function, which is the original purpose, a variety of functions are added. For example, a wireless communication terminal equipped with a digital camera, a wireless communication terminal equipped with an MP3 (MP3) player function, and a GPS reception function are installed. And a wireless communication terminal. As such, various functions added to recent wireless communication terminals have made it possible to use mobile multimedia services such as movies, music, games, and broadcasting.                         

In general, in order to use a mobile multimedia service in a wireless communication terminal, a specific music, a movie, a game is selected from among multimedia contents provided by a content provider (CP), and then downloaded and played.

However, the waiting time for downloading or loading the multimedia contents ranges from a few seconds to several tens of seconds according to the technical difference, and the user cannot perform any operation during this waiting time.

Thus, conventionally, when downloading or loading multimedia content through a WAP (WAP) browser, the standby animation is output at the bottom of the screen of the wireless communication terminal. It can be seen whether the content is being received or outputting the received multimedia.

In addition, conventionally, a method of receiving advertisement information in advance and displaying advertisement information during a waiting time when downloading or loading multimedia contents of a wireless communication terminal is provided.

However, the conventional method for displaying advertisement information has no way of knowing whether the wireless communication terminal actually outputs and uses the received advertisement information. There are disadvantages.

 The present invention has been proposed in order to compensate for the above disadvantages, and receives an advertisement using an authentication number received from a content provider in a terminal, and encrypts and transmits the authentication number while the received advertisement is output. It is an object of the present invention to provide a method for confirming advertisement output using a certification number to enhance the advertisement effect by allowing the content provider to confirm whether the advertisement is output.

Other objects and advantages of the present invention can be understood by the following description, and will be more clearly understood by the embodiments of the present invention. Also, it will be readily appreciated that the objects and advantages of the present invention may be realized by the means and combinations thereof indicated in the claims.

According to an aspect of the present invention, there is provided a method of verifying advertisement output using a verification number in a terminal, the method comprising: registering whether advertisement information is received in a content providing system; Receiving and storing a first authentication number from the content providing system; A setting step of setting whether to display advertisement information; Receiving data including a first authentication number, a second authentication number, and advertisement information from the content providing system; Storing the second authentication number and the advertisement information according to the storing of the first authentication number and the received first authentication number; And outputting the advertisement information according to whether the set advertisement information is displayed, encrypting the first authentication number and the second authentication number, and transmitting the encrypted information to the content providing system to confirm the advertisement output. do.

On the other hand, another method of the present invention, in the method for confirming the advertisement output using the authentication number in the content providing system, registering the terminal according to the registration request for receiving advertisement information from the terminal and transmitting the first authentication number to the terminal; ; Transmitting data including the first authentication number, the second authentication number, and advertisement information to the terminal; And upon receiving the encryption result from the terminal, by comparing the received result and the stored first authentication number and the second authentication number comprises a check whether the advertisement output whether to output the advertisement information.

The above objects, features and advantages will become more apparent from the following detailed description taken in conjunction with the accompanying drawings, whereby those skilled in the art may easily implement the technical idea of the present invention. There will be. In addition, in describing the present invention, when it is determined that the detailed description of the known technology related to the present invention may unnecessarily obscure the gist of the present invention, the detailed description thereof will be omitted. Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a configuration diagram of an embodiment of a wireless communication system to which the present invention is applied.

As shown in FIG. 1, a wireless communication system to which the present invention is applied includes a wireless communication terminal 101, a base station 102, a communication network 103, a content provider (CP) 104, an advertisement database 105, and the like. Subscriber database 106 is included.

At this time, the communication network 103 is a base station controller for controlling and managing base stations, an exchange station for connecting a call of a wireless communication terminal, a location register for registering subscriber information and location so that subscribers can be easily connected and external public. This includes gateway switching centers for connecting a telephone network (PSTN) or the Internet. Meanwhile, as shown in the drawing, the content provider 104 may be directly connected to the communication network 103 without using the Internet network, or may be connected to the communication network 103 through the Internet network.

The content provider 104 is a content providing system, and may be an advertisement providing server operated by a mobile communication service provider to which the wireless communication terminal 101 subscribes.

As the wireless communication terminal 101 registers whether to receive advertisement information from the content provider 104, the content provider 104 registers the corresponding wireless communication terminal 101 as an advertisement receiving terminal, and the first authentication number. Is transmitted to the wireless communication terminal 101, and also transmits data including a first authentication number, a second authentication number and advertisement information.

Thereafter, the wireless communication terminal 101 first stores the second authentication number and the advertisement information as the first authentication number received and stored matches the first authentication number. The advertisement information is output according to whether the advertisement information is displayed, the advertisement information is output, and the first authentication number and the second authentication number are encrypted and transmitted to the content provider 104.

Then, the content provider 104 compares the result of the received encryption with the result of encrypting the first authentication number and the second authentication number stored therein or decrypts the result of the received encryption. It compares the first authentication number and the second authentication number and confirms that the advertisement information is output as the two results match.

The first authentication number is an authentication number first received from the content provider 104 when the wireless communication terminal 101 requests the content provider 104 to receive advertisement information.

In addition, the first authentication number is an authentication number received from the content provider 104 together with the advertisement information, and the wireless communication terminal 101 is stored in advance from the content provider 104 registered to receive the advertisement information. Receive an authentication number that matches the first authentication number, and will receive an authentication number that does not match from the advertisement providing server that has not registered to receive the advertisement information.

In addition, the second authentication number is a kind of advertisement information identification number and is received together with the first authentication number and advertisement information.

For example, when the Pantech & Curitel advertisement is received, if the second authentication number is '111AAA', the content provider 104 receiving the encrypted result of the first authentication number and the second authentication number is the user's Pantech & Curitel. You notice that you have printed an ad. In addition, if the second authentication number of the Coca-Cola advertisement is 'BBB222', the content provider 104 receiving the encrypted result of the first authentication number and the second authentication number is notified that the user outputs the Coca-Cola advertisement.

Through this, the content provider 104 (advertisement providing server) will know how many advertisements the user outputs when loading or downloading multimedia content.

Therefore, the content provider 104 may give a reasonable discount rate as the wireless communication terminal 101 outputs the advertisement, and may have a side effect of not transmitting the advertisement information that has already been output again.

2 is a flowchart illustrating a method for checking advertisement output using an authentication number in a wireless communication terminal according to the present invention.

First, the wireless communication terminal 101 accesses the content provider 104 through various methods (wireless internet, web) and registers whether the advertisement information is received (201), and accordingly the first from the content provider 104. The authentication number is received and stored in the form of a message (202).

Thereafter, the wireless communication terminal 101 sets whether to display advertisement information on whether to display advertisement information when driving various applications (eg, downloading multimedia contents, loading multimedia contents, and transmitting a short message) (203).

Thereafter, the wireless communication terminal 101 receives and temporarily stores data including a first authentication number, a second authentication number, and advertisement information from the content provider 104 in the form of a message (204). At this time, whether to receive the message is not known to the user.

Thereafter, the wireless communication terminal 101 determines whether the stored first authentication number matches the received first authentication number (205).

As a result of the determination 205, if the stored first authentication number does not match the received first authentication number, the received message is deleted (206).

On the other hand, if the determination result 205, the stored first authentication number and the received first authentication number is identical to the received second authentication number and the advertisement information is stored (207).

Here, the spammy advertisement information may be received from an advertisement providing server that does not register to receive advertisement information, and the received advertisement may be output. For this anti-spam function it is necessary to compare the authentication number (205).

Here, the process "203" for setting whether to display the advertisement information may be performed after the process "207", regardless of the overall operation.

Thereafter, the advertisement information is output when the application is driven according to whether the set advertisement information is displayed (208), and at the same time, the first authentication number and the second authentication number are displayed as Message Digest 5 (MD5). It is encrypted using an algorithm and included in a request message and transmitted to the content provider 104 (209).

In this case, the encryption result included in the request message is placed in the header portion of the message so that the content provider 104 can recognize it quickly.

3 is a flowchart illustrating a method for checking advertisement output using a verification number in a content providing system according to the present invention.

First, the content provider 104 registers the corresponding wireless communication terminal as the advertisement receiving terminal according to the advertisement information receiving registration request from the wireless communication terminal 101 (301), and forms the first authentication number in the form of a message in the wireless communication terminal. (302).

Thereafter, the content provider 104 transmits data including a first authentication number, a second authentication number, and advertisement information to the wireless communication terminal 101 in a message form (303).

At this time, the content provider 104 stores data including the transmitted first authentication number, second authentication number, and advertisement information.

Subsequently, when the content provider 104 receives a request message from the wireless communication terminal 101, an encryption result included in the received request message, a first authentication number and a second authentication stored therein. The result of encrypting the number using the MD5 algorithm is compared (304).

The comparison result 304 determines whether the two results match (305).

If the determination result 305, the two results do not match, it ends.

Meanwhile, the advertisement information is output from the wireless communication terminal 101 according to the determination result 305 and the received encryption result and the result of encrypting the first authentication number and the second authentication number stored therein. It is confirmed that it is (306).

Therefore, when the user actually uses the advertisement information in various applications, the content provider 104 may provide a benefit such as a rate reduction according to whether the advertisement information is actually used.

Meanwhile, in the above-described example, the advertisement result is checked by comparing the encryption result received from the wireless communication terminal 101 with the result of encrypting the first authentication number and the second authentication number stored in the content provider 104. However, the result of decrypting the encryption result received from the wireless communication terminal 101 and the first authentication number and the second authentication number stored in the content provider 104 may be compared to check whether the advertisement output.

Here MD5 is an algorithm used to verify data integrity by creating a 128-bit message abbreviation from input data (one message of any length).

Of course, the method of encrypting using MD5 as an encryption algorithm has been described herein, but various other encryption algorithms may be used. However, the encryption / decryption algorithms used by the wireless communication terminal 101 and the content provider 104 should be identical.

As described above, the present invention can be applied to a wireless communication system, but can be easily applied to a terminal (personal computer) using a general wired medium. In addition, the present invention can be easily applied to other parts that can indicate the progress, such as file copying, sending a short message (SMS).

The present invention described above is capable of various substitutions, modifications, and changes without departing from the technical spirit of the present invention for those skilled in the art to which the present invention pertains. It is not limited by the drawings.

As described above, the present invention may receive an advertisement using an authentication number received from a content provider in a terminal, and encrypt and transmit the authentication number while the received advertisement is output to confirm whether the content provider outputs the advertisement. By doing so, there is an effect that can increase the advertising effect.

Claims (5)

In the method of checking the advertisement output using the authentication number in the terminal, A registration step of registering whether or not the advertisement information is received in the content providing system; Receiving and storing a first authentication number from the content providing system; A setting step of setting whether to display advertisement information; Receiving data including a first authentication number, a second authentication number, and advertisement information from the content providing system; Storing the second authentication number and the advertisement information according to the storing of the first authentication number and the received first authentication number; And A transmission step of outputting the advertisement information according to whether the set advertisement information is displayed, encrypting the first authentication number and the second authentication number, and transmitting the encrypted information to the content providing system to confirm an advertisement output; Advertising output verification method using a verification number comprising a. The method of claim 1, The transmitting step, And a result of encrypting the first authentication number and the second authentication number in a header portion of a request message and transmitting the encrypted result to the content providing system. In the method of checking the advertisement output using the authentication number in the content providing system, Registering a corresponding terminal according to a registration request for receiving advertisement information from the terminal and transmitting a first authentication number to the terminal; Transmitting data including the first authentication number, the second authentication number, and advertisement information to the terminal; And Upon receiving the encryption result from the terminal, comparing the received result with the stored first authentication number and the second authentication number to confirm whether or not the advertisement information output step of checking whether the output Advertising output verification method using a verification number comprising a. The method of claim 3, wherein The advertisement output check step, And comparing the received encryption result with a result of encrypting the first authentication number and the second authentication number, and confirming that the advertisement information is output as the received encryption result and the encryption result match. Advertising output verification method using the authentication number. The method of claim 3, wherein The advertisement output check step, Decrypts the received encryption result, compares the decrypted result with the first authentication number and the second authentication number, and matches the decrypted result with the first authentication number and the second authentication number; Advertising output verification method using the authentication number, characterized in that to confirm that the information is output.

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