KR20060006587A - A system to retrieval the advertisement information and to provide the customized advertisement information in the internet - Google Patents

Abstract

The present invention is a method of providing customized advertisement information service for providing advertisement information using a search engine, various information, and various types of information as well as advertisement information according to a user's inclination for a user's necessary information. Although it occupies most of them, when searching mainly for keywords, numerous sites including the entered keywords are searched, and thus the user cannot accurately identify and determine the desired information, and thus, there is a problem in that the desired information cannot be found quickly.

The present invention is to find the desired information by adding a category and location information input column in addition to the existing search method for the purpose of quickly and accurately searching for the information desired by the user, in combination with the existing search column. The user automatically uses the footstep column to build a database automatically based on the category information, search information, and location information entered by the user to find the information, and then automatically connects the database to the footstep column. Since the search for the desired information can be performed quickly and accurately, the present invention is to provide a variety of information that meets the needs of the user.

The present invention utilizes three kinds of category information, search information, and location information, and simultaneously uses footsteps to find desired information more quickly and accurately, as well as using counter values among field values constructed using the database. From time to time, the added and changed information can be received by the user's client, the e-mail address provided by the user, and the mobile terminal, thereby easily satisfying the user's information needs. Such an invention provides the user with the optimal customized information as desired. Is to further increase the value of.

Category Information, Location Information, Geographic Information, Footprints, User Orientation, Change Information, Database, Access History

Description

A system to retrieval the Advertisement Information and to provide the Customized Advertisement Information in the Internet}

1 is a block diagram schematically showing the configuration of an advertisement information search system according to the present invention.

2 is a flow chart for input by component of the advertisement information search system of FIG.

FIG. 3 constructs the category information, the search information, the location information, etc. input through FIG. Flowchart for sending additional and updated information to the user's client, an email address provided by the user, or a mobile device.

<Description of the code used in the main part of the drawing>

300: Category information input column

300_1: a list consisting of category information

300_2: sublist for each category information

310: Enter search information

320: Location information input column

320_1: a list consisting of location information

320_2: sublist for each location information

330: search button

340: footsteps button

Modern advertising is designed to sell its products, how quickly it delivers this information to users, how quickly they can find the information they want, and how to provide the best information for a diverse user base. Whether or not it depends on the success of the product sale. No matter how good a product is, the value and effectiveness of advertisements are inevitably deteriorated unless the user base, the consumer of the product, the user takes a long time to find the necessary information, and the searched site cannot be easily read using the search keyword.

The present invention is to quickly and accurately find the information desired by the user, the advertiser by using the footsteps of the search key used by the user in real time to deliver the updated and updated information to the user having a client, e-mail or mobile terminal user It is a customized advertisement information service technique to provide the most appropriate information for needs.

There are many ways to advertise on the Internet. First, 'homepage registration and keyword search method' which is currently used the most in portal site. This is a technique that puts the user at the top of the searched web page when the user enters a keyword in the search engine and searches for the information to find. However, after entering a keyword using a search engine and entering a search, numerous sites containing the keyword are searched and displayed on the screen. Among these, the user needs to find the information that is not easy. You can't check it out, and you can't give up. In particular, when it is determined that the information you want is important or you are in a hurry to find it, such a method is not very helpful to the user. Not only does it take a long time to find the information you need, but it also has a lot of similar content that cannot be easily discerned. In addition, even when using a directory service, the search range is limited, and the result is not significantly different.

Second, it is a 'personalized search' technique tailored to individual tastes and needs. This technique is a search technique that reflects the information needs (indices) to find for each individual in terms of using a knowledge search engine to obtain the expertise of the search keyword requested by the user more quickly. However, the search for the information to be obtained within the suggested time due to the loading of many different sites including the search keyword causes a lot of difficulties.

Third, as a way to expand the scope of advertising by improving existing search techniques, it is a technique to advertise a variety of products and adds 'local search service' function to connect local information with user community to provide vivid local information. As a representative example, the regional advertising webzine is connected to a search engine to enhance local advertising effect.

In addition, as a primitive method, it tracks the IP number of a user who accesses its homepage, secures it, and sends its advertisement using the IP number from time to time. But if the user doesn't want it, such information is less valuable because the user perceives it as spam and immediately deletes it. In addition, in order to obtain necessary information or services, a member who subscribes to the relevant site may provide various information utilizing them.

According to the present invention, the user can obtain the information necessary for the user more quickly and accurately by providing the optimal customized advertisement information service. To build a database that links to the footsteps and to find the information you need next time, to avoid repeated searches by clicking on the footsteps, and advertisers can use their servers to check or monitor these footsteps from time to time. Its purpose is to provide information about additions and changes to the content of sites that users frequently access through their clients, e-mails, and mobile devices.

The present invention for achieving the above object is a method for enhancing the search function of the search engine to not only perform the search quickly and accurately, but also maintain the user connection status history to efficiently provide information to the target user layer. Conventionally, since only one search key input field is searched, when the user wants to find the necessary information, all the sites including the search key are loaded so that the information is not distinguishable. In other words, it is necessary to find the desired information corresponding to the search key from numerous sites, and the loading of many sites has a limitation that the user cannot easily find the desired information. In addition, even though the site is frequently accessed by the user, the server managed by the advertiser cannot grasp this, and thus it is impossible to secure a user base for the corresponding content. In order to solve this problem, the knowledge information search function is provided, but this also merely obtains the information desired by the user through a lot of information rather than securing the user base.

The present invention is largely composed of four to solve this problem. First, entry of category information. In this case, the category refers to which category the information desired by the user belongs to, which category is input in the category information input field after grasping which category the information to be input in the search column belongs to. This category is similar to the directory service provided by existing search engines, but the meaning here is to further refine this to systematically separate the information users want to find. Second, search information input column. This input column is identical to the structure covered in the existing search engine. Third, it is an input column of location information. The location means the location where the information the user wants to find exists. When a search is performed using the location information, the corresponding geographic information is output at the top of the result page or subpage. For example, the category related to the location information included here includes the current location of the user, the location (or destination) to move to, the location of the object (or object, object) to be searched for (or obtained), a public office, a company, or an individual. , Country (or country), any place, and the like, and the geographic information is connected to the geographic information database so that the geographic information is represented as a map when location information is input. Fourth, the footsteps. This footstep is constructed as a database with category information, search information, location information, etc. inputted in order to find the information desired by the user as a basic field of the schema. It directly accesses the site without any process. This footstep can be used for a variety of purposes: ① to know exactly what the user wants, and ② to periodically provide new content and update information added to the site through e-mails and mobile devices provided by the user. ③ By automatically organizing the sites that users have accessed through bookmarks by category, it simplifies the cumbersome procedure for the next time users search for information.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram showing a basic structure for searching for necessary information using a search engine according to the present invention;

FIG. 2 is a flowchart requesting filtering of input contents of a corresponding input column in order to find desired information before inputting category information, search information, and location information in a search engine.

3 is a flowchart illustrating a procedure required to build a database using information input by a user to find information, and to provide information back to the user according to its value using a counter field.

Referring to FIGS. 1, 2, and 3, first, a category information input column 300 that a user first inputs is composed of pop-up windows 300_1 and 300_2. In order to use this category input column 300, a lot of information existing on the web is classified into content-specific categories. Each category is further divided into a subdivided pop-up window 300_1, which corresponds to a depth level 1. In order to further refine the first stage, the pop-up window 300_2 is divided again. This is to find out in 300 by category 300_1 which category the necessary information for searching for the necessary information is included in the user (100). When the category including this information is identified, the corresponding category information using the mouse pointer is input 110 into the category information input field 300. If it is not possible to determine the category containing the information to be found immediately go to the search input field 310 for the search information input and enter the search key (120). When category information is input in the category information input field 300 and a search key is input in the search information input field 310, a position of where the information on which the search key is input is located is determined (130). This location information may also be located in various places depending on the information desired by the user. For example, a literature would be a publisher, a paper would be a library or a society, a farm product would be a region, and a product would be the company or region in which the company was located. Since the information contained in the location is so diverse, the location information input column 320 is configured as a pop-up window 320_1. Detailed location information for each category is also configured as a pop-up window 320_2 as a submenu. The configuration in this manner is the same as the category configuration method. If the user knows the location information for the desired information, the location information is input 140 in the location information input column 320. When the location information is input, the search button 330 is clicked based on the three pieces of information, category information, search information, and location information. If the location information is not known, the user moves the mouse pointer to where the search button 330 is located immediately and clicks the search button 150.

The three pieces of information used in the present invention, category information, search information, and location information, are not necessarily input. If you do not know the category information clearly, only two other information can be entered by setting the integrated search as a default, and only one can be entered. However, if three items are entered at the same time, the search for the necessary information can be found as fast and accurate, and even if only two are entered, the user can get the necessary information more quickly compared to the case of entering only one. have.

3 is a flow chart for constructing a database using information input by a user to search for necessary information, and using the same to provide information suitable for the user, and connected to the footstep 340 button of FIG. It is a structure for providing a user with a connection status, that is, a time point at which the user connected to obtain information, category information, search information, location information, and access site address. Footstep 340 for delivering the connection status to the user is configured as follows. First, the user selects three categories information, search information, location information, and the like, which are inputted in order to find necessary information (200) and inputs them into the corresponding input fields (300, 310, 320) (210_1). The browser automatically constructs a database 210_2 for the inputted information by using items such as access time, search time, access site address, and counter in addition to the above-described three pieces of information. The built database not only allows the user to access the site again quickly but also can identify the user's trends on the product, thereby providing a customized advertisement service to the user.

Using this database, if you access a site you have already visited to get the necessary information, this counter value is automatically increased (210_4), and the increased counter value is used to measure the user's propensity for the site and products. I can figure it out. This counter value can be identified by week, month, and year, and compared with the threshold (220), and new creation information and added information can be provided to the user according to the contents of the site to which the user has accessed. The information service provided from the server may be provided through the client 230 and the e-mail address 240 provided by the user, and may also be provided 250 through the mobile terminal. Providing it to the user's client allows the client agency to access the advertisement information of the easily accessed site. Providing it through the e-mail address consumes extra time for the user's information. It is a chance (260) to access the site naturally without doing, and it is possible to provide a service through a mobile terminal can be provided in two types of text and voice (260), in the case of the character is the main keyword due to the size limitation of the mobile terminal Provided mainly, and additional descriptions are included in the main keywords when provided by voice. In addition, by dividing the information that users want to find into categories automatically bookmarked for bookmarks, it plays a role of quick access to the site the next time you want to access again.

The present invention is not limited to the above-described embodiments and can be implemented in various modifications without departing from the technical spirit of the present invention.

As described above, the optimal advertisement service technique optimized for the user according to the present invention can obtain information necessary for the user quickly and accurately by inputting and searching three pieces of information, category information, search information, and location information. By connecting the geographic information of the geographic information database to increase the credibility of the advertisement, and using this information to build and analyze the database, it is possible to grasp the user's propensity for the product about what information the user wants, and the user's desire. (Needs) can provide information appropriate to the occasional increase in the value of the advertising information can bring the quality of the advertising information. Using this database as a history of your footsteps will not only facilitate site access from the same site that you have visited, but also reduce the repetitive work you've done to retrieve the information you need later. You do not need to configure the site's site.

Claims (5)

To enter search information for the information you are looking for, (a) a structure in which input columns are divided into category information input columns, search information input columns, and location information input columns; (b) dividing a lot of information into categories according to their characteristics in the category information input column and dividing them into a list; (c) classifying a large number of location-related information according to their characteristics in a location input column and dividing them into a list; (d) Advertising information retrieval techniques that use them to find the necessary information. As a method of constructing a database using category information, search information, location information, etc. input by a user, (a) constructing a table and schema using category information, search information, location information, geographic information, search time, counter, website address, etc .; (b) by linking their contents to the footstep buttons to provide a history of sites that users have accessed, (c) Advertising information retrieval techniques for immediate retrieval through this footstep when a user wishes to perform repeated searches. When a user searches for an advertisement by entering location information in the location input column, the user can search for geographic information corresponding to the location from the geographic information database. (a) outputting a map corresponding to the result at the top of the page or sub-page of the result; (b) Advertising information retrieval technique that doubles the advertising effect by making it easy for the user to get the destination for the location When a user searches for an advertisement by entering category information, search information, and location information, an advertisement information retrieval technique for facilitating access later by automatically bookmarking the corresponding site based on the category and organizing the bookmark. By using the history the user has searched through the connection, the method of communicating to the user about the creation and addition of advertisement information of the site that was accessed, (a) how to deliver it to the client you are using, (b) communicate it via an email address provided by you; (c) a method of transmitting a key keyword of new and changed information by text and a voice including an additional description by transmitting the same using the number of a mobile terminal provided by the user. (d) Advertisement information delivery techniques that satisfy the needs of users by allowing them to receive information on the relevant sites from time to time for products of interest to them.

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