KR20060000027A - System and method for providing the advertisement on broadcasting the realtime data by using the communication window of the instant messenger - Google Patents

Abstract

An instant messenger server for controlling a message transmission through an instant messenger between user terminals, and an instant messenger system comprising a plurality of user terminals connected to the instant messenger server to exchange messages. An information provider for transmitting the broadcast information to the plurality of user terminals that receive the broadcast information; A messenger broadcasting apparatus generating a plurality of virtual clients in consideration of the number of the user terminals receiving the broadcast information and transmitting the broadcast information to the user terminal through the virtual client; And a messenger advertisement providing server configured to determine a time point for providing advertisement information and to transmit the advertisement information to the instant messenger server, wherein the instant messenger server includes the generated virtual client. Assigns a channel between the information provider and each of the plurality of user terminals receiving the broadcast information, transmits the broadcast information between the virtual client and the respective user terminals, and transmits the broadcast information from the messenger advertisement providing server. The corresponding advertisement information is transmitted to each of the user terminals.

Instant Messenger, Broadcast Information, Virtual Client, Chat, Advertisement

Description

SYSTEM AND METHOD FOR PROVIDING THE ADVERTISEMENT ON BROADCASTING THE REALTIME DATA BY USING THE COMMUNICATION WINDOW OF THE INSTANT MESSENGER}

1 is a diagram illustrating a network configuration of a real-time text broadcasting system using an instant messenger to which the present invention is applied.

2 is a diagram illustrating a network configuration of a real-time text broadcasting system using an instant messenger provided through a mobile communication terminal to which the present invention is applied.

3 is a diagram illustrating a network configuration of a system for providing advertisement information in real time broadcasting through a chat window of an instant messenger according to the present invention;

4 is a diagram illustrating a detailed configuration of a messenger broadcasting apparatus according to an embodiment of the present invention.

5 is a diagram illustrating a detailed configuration of an agent manager in a messenger broadcasting device according to an embodiment of the present invention.

6 is a diagram illustrating a detailed structure of a messenger advertisement server according to an embodiment of the present invention.

7 is a signal flow diagram illustrating a real-time text broadcast providing procedure through a chat window of an instant messenger to which the present invention is applied.

8 is a signal flow diagram illustrating a procedure for providing advertisement information in a real-time text broadcast using an instant messenger according to a first embodiment of the present invention.

9 is a signal flow diagram illustrating a procedure for providing advertisement information in a real-time text broadcast using an instant messenger according to a second embodiment of the present invention.

10 is a diagram illustrating a screen in which an advertisement is inserted into a real-time text broadcast using an instant messenger according to a first embodiment of the present invention.

11 is a diagram illustrating a screen in which an advertisement is inserted into a real-time text broadcast using an instant messenger according to a second embodiment of the present invention.

Description of the main parts of the drawing

100: user terminal 110: information provider

120: Internet 130: messenger broadcasting device

140: instant messenger server 200: mobile communication terminal

210: wireless network termination device 220: wireless switching center

300: advertising company terminal 310: messenger advertisement providing server

The present invention relates to a method for providing advertisement information using an instant messenger, and more particularly, to a system and method for providing an advertisement in a real time broadcast using an instant messenger which provides the same information to one or more user terminals in real time. .

Advertisements in the media generally include broadcast-type advertisements through broadcast media such as TV or radio, Internet-type advertisements and a short message service (SMS), which are transmitted by embedding a banner in an internet browser or by including it in an e-mail. It can be divided into a text-type advertising using a text message, such as ().

In the case of the broadcast type advertisement, the user's response is not directly transmitted, and the advertisement is unilaterally distributed. In this case, the user may display the response as a process of purchase or participation after a predetermined time after viewing the advertisement. Such broadcast-type advertisements have the advantage of delivering the advertisement content to a large number of users, but it is difficult to expect a direct response from the user, and there is a problem that it is difficult to analyze the effects of the advertisements.

On the other hand, Internet-type advertisements can be classified into advertisements of portal sites or email marketing. Such advertisements can be delivered through some screens of Internet sites visited by users or send mails containing advertisements to users' email addresses. Say the form. In this case, the user may display the user's interest by clicking on the displayed advertisement. In other words, the user's response is immediate, but the user's effect is limited because the user approaches with the recognition that the content is advertising.

In addition, SMS text ads are a way to advertise the user by delivering a short phrase through the mobile phone at an unspecified time, because the message is delivered in a short phrase is limited to the message transmitted through the advertisement, call connection or wireless to the user It is possible to grasp the user's reaction through the method of internet connection, but it may incur the user's expenses for the call or internet use, or it may cause discomfort from the user by being delivered at an unspecified time, thereby adversely affecting the advertisement. .

Meanwhile, among advertisements provided through the Internet, there are methods of providing advertisements through a margin space such as one side of a chat window such as a messenger.

However, most of the advertisements described above are insufficient to draw attention to the viewers of the advertisements, but rather have negative problems. Accordingly, there is a demand for methods that can provide advertisements more effectively and without rejection through the Internet.

Accordingly, an aspect of the present invention is to solve the above problems, and to provide a system and method for providing an advertisement message using a chat window of the instant messenger among a broadcast service through an instant messenger.

In addition, the technical problem to be achieved by the present invention is to provide advertising information in the real-time broadcast through the chat window of the instant messenger that provides text, image, video or spot-type advertising using the chat window of the instant messenger of the broadcast service through the instant messenger It is to provide a system and method for providing.

In addition, the technical problem to be achieved by the present invention is an instant messenger that provides advertisement information through a chat window of the instant messenger when a conversation between users is interrupted for a predetermined time by using the chat window of the instant messenger during a broadcast service through an instant messenger. The present invention provides a system and method for providing advertisement information in a real-time broadcast through a chat window.

In addition, the technical problem to be achieved by the present invention is to provide a corresponding advertisement information through the chat window of the instant messenger when the user inputs a predetermined advertisement request message through the chat window of the instant messenger of the broadcast service through the instant messenger The present invention provides a system and method for providing advertisement information in real time broadcasting.

A system for achieving the above object is; In an instant messenger system comprising an instant messenger server for controlling a message transmission through an instant messenger between user terminals and a plurality of user terminals connected to the instant messenger server to exchange messages, the instant messenger provided to the user terminals. A system for providing an advertisement through a chat window of a messenger, the system comprising: an information provider for generating predetermined broadcast information and transmitting the broadcast information to the plurality of user terminals receiving the broadcast information; A messenger broadcasting apparatus generating a plurality of virtual clients in consideration of the number of the user terminals receiving the broadcast information and transmitting the broadcast information to the user terminal through the virtual client; And a messenger advertisement providing server configured to determine a time point for providing advertisement information and to transmit the advertisement information to the instant messenger server, wherein the instant messenger server includes the generated virtual client. Assigns a channel between the information provider and each of the plurality of user terminals receiving the broadcast information, transmits the broadcast information between the virtual client and the respective user terminals, and transmits the broadcast information from the messenger advertisement providing server. The corresponding advertisement information is transmitted to each of the user terminals.

A first method for achieving the above object; In an instant messenger system comprising an instant messenger server for controlling a message transmission through an instant messenger between user terminals and a plurality of user terminals connected to the instant messenger server to exchange messages, the instant messenger provided to the user terminals. A method of providing an advertisement through a chat window of a messenger, the method comprising: transmitting, by the information provider, the message to a predetermined messenger broadcasting device; To generate a predetermined number of virtual clients in consideration of the number of user terminals receiving the message in the messenger broadcasting apparatus, and to send a message to the user terminals connected to the virtual client through the generated virtual client to the instant messenger server Requesting a channel from the instant messenger server; Generating, by the instant messenger server, a channel requested by the messenger broadcasting device and delivering the message to be transmitted to the corresponding user terminals through the assigned channel; Monitoring a message transfer process through a messenger of the user terminal; And transmitting corresponding advertisement information to a chat window of an instant messenger of the user terminal when determining that the advertisement is provided by the message monitoring.

A second method for achieving the above object is; In an instant messenger system comprising an instant messenger server for controlling a message transmission through an instant messenger between user terminals and a plurality of user terminals connected to the instant messenger server to exchange messages, the instant messenger provided to the user terminals. A method of providing an advertisement through a chat window of a messenger, the method comprising: transmitting, by the information provider, the message to a predetermined messenger broadcasting device; To generate a predetermined number of virtual clients in consideration of the number of user terminals receiving the message in the messenger broadcasting apparatus, and to send a message to the user terminals connected to the virtual client through the generated virtual client to the instant messenger server Requesting a channel from the instant messenger server; Generating, by the instant messenger server, a channel requested by the messenger broadcasting device and delivering the message to be transmitted to the corresponding user terminals through the assigned channel; Inputting predetermined text for requesting advertisement information through a chat window of the user terminal; Interpreting the input advertisement information request text and generating an advertisement message to be transmitted to a corresponding user terminal; And outputting the generated advertisement message to a corresponding user terminal through a chat window of an instant messenger.

Hereinafter, a detailed description of a preferred embodiment of the present invention will be described with reference to the accompanying drawings. In the following description, detailed descriptions of well-known functions or configurations will be omitted when it is determined that the detailed descriptions of the known functions or configurations may unnecessarily obscure the subject matter of the present invention.

The present invention provides a method of providing an advertisement in a broadcast service through an instant messenger which provides predetermined advertisement information through the chat window when a specific situation such as a pause between broadcast relays occurs while receiving broadcast information through a chat window of an instant messenger. And a system.

Therefore, a broadcast service through an instant messenger should be premised on the implementation of the present invention. The broadcast service through the instant messenger provides an information provider by operating a real-time message transmission device that performs a messenger function separately connected to a messenger server using a real-time message transmission technology of a conventional messenger system as a relay point of information transmission. It is an information delivery system that delivers one text information to multiple messenger users efficiently and in real time without duplication of information.

Accordingly, prior to explaining an advertisement providing system in a broadcast service through an instant messenger according to the present invention, a general messenger (i.e., instant messenger) system and an instant messenger are first used to help understanding the present invention. The broadcast service will be described schematically.

The process of transferring text information using the messenger will be briefly described as follows.

1) Messenger user 1 informs the messenger server that it will send a message to messenger user 2.

2) The messenger server allocates a channel for the conversation between messenger user 1 and messenger user 2.

3) The messenger server informs the messenger user 2 that a channel with the messenger user 1 is established.

4) The messenger user 1 delivers a message through a channel allocated by the messenger server.

5) The messenger server delivers the information sent from the messenger user 1 through the channel to the messenger user 2.

6) The messenger user 2 receives and displays a message of the messenger user 1 sent by the messenger server through the channel.

The above-described series of processes in which the messenger user 1 transmits a message to the messenger user 2 is performed in a short time in real time. The present invention provides a real time broadcasting service using the instant messenger described above.

On the other hand, since the messenger was originally designed for the purpose of transmitting messages between individuals despite the real-time as described above, most of the messengers aim to deliver personal news rather than information. In fact, the messenger's information can only be transmitted between 1: 1 and 1: D, and even if a lot of people are composed, it is usually composed of the number of people in the conversation with each other. to be.

In addition, when one messenger user wants to deliver information to a plurality of users, each of the messenger users must open a chat window with each user to deliver the corresponding information. In general, a messenger can designate about 200-1000 people as a conversation partner, and can request a channel from a server in order to talk to another user at a moment, and then send a message through the requested channel. little. In addition, it is impossible for an information provider to deliver text information through hundreds of thousands or thousands of users through 1: 1 chat window.

Accordingly, in order to implement a real-time broadcasting service through a messenger to which the present invention is applied, a method for transmitting information in real time through a chat window to a large number of users must be devised. Accordingly, in the present invention, a plurality of virtual clients are generated so that the information provider can transmit the same information to a large number of users, and a predetermined messenger broadcast apparatus for the implementation is added.

That is, in the messenger client 1 and the messenger client 2) connected to the conventional messenger server, the number of messenger clients 2 that can exchange messages with the messenger client 1 is limited so that real-time information can be delivered to a plurality of messenger clients 2. There will be no.

In order to solve this problem, in the messenger system to which the present invention is applied, a predetermined messenger broadcast apparatus is added and an agent manager is placed in the messenger broadcast apparatus. In a typical messenger system, a single messenger client has no choice but to exchange messages with 20 to 50 users. Thus, a plurality of virtual messenger clients are created and operated in an agent manager. For example, if 100 messenger clients are created and operated virtually, messages can be simultaneously sent to 2000-5000 users.

1 and 2, a system for providing real-time broadcast information through a messenger to which the present invention is applied will be described in detail.

1 is a diagram illustrating a network configuration of a real-time text broadcasting system using an instant messenger to which the present invention is applied.

Referring to FIG. 1, a real-time text broadcasting system using an instant messenger according to the present invention includes one or more user terminals 100a to 100n, an information provider 110, a messenger broadcasting device 130, and an instant messenger server 140. And the like.

Each of the one or more user terminals 100 installs a predetermined instant messenger 110 program and performs real-time message exchange with each other by the installed instant messenger 110 program. In this case, the message exchange method through the messenger between the user terminal 100 is as described above, the service is provided by the instant messenger server 140.

In more detail, when the user terminal 1 (100a) wants to send a message to the user terminal 2 (100b) in real time, it informs the instant message server 140 to the instant messenger server 140 through the Internet (120). The instant messenger server 140 allocates a predetermined channel so that the user terminal 1 (100a) and the user terminal 2 (100b) can exchange messages, and assigns the allocated channel information to the user terminal 1 (100a). ) And the user terminal 2 (100b).                     

Then, the user terminal 1 (100a) and the user terminal 2 (100b) generates a predetermined instant messenger window, respectively, and exchange messages with each other by the assigned channel.

On the other hand, when the information provider 110 to provide predetermined broadcast information is to provide the broadcast information to the one or more user terminals 100 in real time, the instant messenger is used.

In this case, the information provider 110 may also be viewed as a subject of information exchange as the user terminal 100. Accordingly, by assigning one message transmission channel between the information provider 110 and each of the user terminals 100 and transmitting the same message in real time through the assigned channel, the information provider 110 transmits the same message through an instant messenger. Real time broadcast service is provided. In addition, although FIG. 3A is provided to provide information through the Internet 120, the information provider 110 may provide information directly from the messenger broadcasting apparatus 130, and the instant messenger server 140 may be provided. You can also provide information directly at). Meanwhile, the information provider 110 may be configured as a separate program rather than a messenger client.

Therefore, when there is broadcast information to be transmitted in real time by the information provider 110, the instant messenger server 140 or the messenger broadcast apparatus 130 is notified that the broadcast information exists. Then, the information provider 110 transmits the information to be transmitted to the messenger broadcast apparatus 130 so that the broadcast information is transmitted to the respective user terminals 100.                     

The messenger broadcasting apparatus 130 generates a predetermined number of virtual clients in consideration of the number of user terminals 100 to receive the information for generating a separate channel with the one or more user terminals 100 to transmit the information. By doing so, the same effect as the one-to-one chat window between the user and the information provider 110 is generated for the plurality of user terminals 100 to receive the broadcast information.

On the other hand, preferably, the number of the virtual clients should be equal to the number of user terminals 100 to receive the broadcast information. However, when 1: N group transmission is possible, the number of virtual clients may be set less than the number of user terminals 100. For example, when a message can be transmitted to ten user terminals 100 as one virtual client, if the number of user terminals 100 to receive broadcast information is 200, only 20 virtual clients can be set.

Therefore, when the messenger broadcasting apparatus 130 notifies the instant messenger server 140 to transmit the broadcast information from the virtual client to the corresponding user terminal 100, the instant messenger server 140 may send the message. Channels between the virtual client and the user terminal 100 are allocated, and the broadcast information received from the messenger broadcasting apparatus 130 is transmitted to the corresponding user terminals 100.

Although not shown in the drawing, the messenger broadcast apparatus 130 may be implemented to be included in the instant messenger server 140. That is, the instant messenger server 140 is provided with the messenger broadcast apparatus 130 so that the operator managing the instant messenger server 140 may provide a real time broadcasting service through the messenger according to the present invention. It can be configured to work with. By doing this, more effective and faster data processing may be possible.

In addition, the messenger broadcasting apparatus 130 may be configured to interwork with the instant messenger servers 140 of a plurality of heterogeneous types (eg, NateOn, MSN Messenger, etc.).

In this case, when generating the above-mentioned virtual client, the messenger broadcast apparatus 130 may be classified and generated in units of the instant messenger server. Accordingly, a channel between the user terminals 100 and the virtual client is allocated to each instant messenger server 140 for each instant messenger server 140.

2 is a diagram illustrating a network configuration of a real-time text broadcasting system using an instant messenger provided through a mobile communication terminal to which the present invention is applied.

Referring to FIG. 2, broadcast information through the instant messenger may be provided to a predetermined mobile communication terminal 200. That is, the instant messenger server 140 allocates a channel for an instant messenger between the information provider 110 and the mobile communication terminal 200. In this case, in order to provide the same real-time broadcasting information to one or more mobile communication terminals 200 according to the present invention, the messenger broadcasting apparatus 130 may determine the number of mobile communication terminals 200 to receive the broadcast information. You will create a virtual client for.                     

Accordingly, real time broadcast information transmitted from the information provider 110 is transmitted to the mobile communication terminal 200 via the Internet 120, the wireless switch 220, and the wireless network termination device 210. The wireless network termination device 210 is a concept including a base station and a base station controller.

3 is a diagram illustrating a network configuration of a system for providing advertisement information in real time broadcasting through a chat window of an instant messenger according to the present invention.

Referring to FIG. 3, the system according to the present invention provides an advertisement company terminal 300 and a messenger advertisement providing server 310 for providing advertisement information to a system that provides a broadcast message through the chat window of the instant messenger described above with reference to FIG. 1. ) Is added.

Each of the one or more user terminals 100 installs a predetermined instant messenger 101 program and receives a broadcast message from the messenger broadcasting apparatus 130 in real time by the installed instant messenger 101 program. In this case, the method for each of the user terminals 100 to receive the real-time broadcast message from the messenger broadcasting apparatus 130 is as described above, and the service is provided through the instant messenger server 140.

Meanwhile, in order to provide advertisement information through a chat window of the instant messenger, the messenger advertisement providing server 310 determines an advertisement information providing time and then advertises the user terminal 100 through the instant messenger server 140. Send the information.

In more detail, the advertisement company terminal 300 provides the advertisement information to the messenger advertisement providing server 310 through the Internet or offline. In this case, the form of the advertisement information may be a text, an image, a video, a spot type or the like. Detailed description of the types of advertising information will be described later.

That is, when the user terminal 100 performs a conversation through the chat window of the instant messenger 101 and determines that the advertisement providing condition is established in the messenger advertisement providing server 310, the messenger advertisement providing server 310 The advertisement information stored in the advertisement information is provided to the corresponding user terminals 100 through the instant messenger server 140. The advertisement information provided to the user terminal 100 is displayed in a chat window of the instant messenger 101. In this case, the advertisement information is transmitted to the instant messenger chat window of the user terminal 100, the instant messenger server 140 uses a method for transmitting a predetermined instant message to each user terminal.

Meanwhile, the messenger advertisement providing server 310 may be installed in the instant messenger server 140 according to a system implementation. In this case, the advertisement company terminal 300 directly provides the advertisement information to the instant messenger server 140 and stores the advertisement information in the messenger advertisement providing server 310 built in the instant messenger server 140.

In the above, when the conversation between the user terminals 100 is interrupted or the like is determined as the advertisement providing time, the messenger advertisement providing server 310 provided the corresponding advertisement when determining the advertisement providing time, but as another embodiment The user terminal 100 may be implemented to request an advertisement providing to the messenger advertisement providing server 310 directly through a chat window.

Hereinafter, a detailed configuration of a system for providing advertisement information in real time broadcasting through a chat window of an instant messenger according to the present invention will be described with reference to FIGS. 4 to 6.

4 is a diagram illustrating a detailed configuration of a messenger broadcasting apparatus 130 according to an embodiment of the present invention.

Referring to FIG. 4, the messenger broadcast apparatus 130 may provide a messenger transceiver 400, an agent manager 420, and a controller to deliver real-time broadcast information to be delivered from the information provider to one or more user terminals. 410 or the like.

When the messenger transceiver 400 is to transmit real-time broadcast information from the information provider to a plurality of user terminals, the user of the information provider who is the sender of text information transmitted by the information provider through a messenger function. On the other hand, the received message is transmitted to each user terminal of the instant messenger on the receiving side through the messenger function.

The agent manager 420 transfers the real-time broadcast information received from the user of the information provider, which is the sender, to the plurality of user terminals to be received, that is, the plurality of user terminals through the messenger transceiver 400. Create a plurality of virtual messenger client agents to have a 1: 1 conversation with each other, each agent establishes a contact relationship with a specified number of user terminals, and sends a text message to a designated contact; Prepare to send.

The controller 410 controls the text information received through the messenger transceiver 400 to be transmitted through a conversation function of the agent manager 420, and the user terminal of which the agent manager 420 is a receiving side. When the user's request is received through the messenger function of the messenger transceiver 400 is controlled to deliver to the user of the receiving user terminal.

 In addition, the control unit 410 may be configured to be connected to a database so that new input information may be stored in the database or transmitted to the messenger client.

In addition, if the messenger broadcast apparatus 130 intends to support a plurality of heterogeneous messengers, the messenger transceiver 400 and the agent manager 420 of the messenger broadcast apparatus 130 may include one or more messengers.

5 is a diagram illustrating a detailed configuration of the agent manager 420 in the messenger broadcast apparatus 130 according to the embodiment of the present invention.

Referring to FIG. 5, the agent manager 420 includes account information for creating a virtual agent so that the same information can be transmitted to each client user terminal that receives real-time broadcast information transmitted by the information provider. Therefore, the information receiving account 500 which is the account of the information provider and one or more broadcasting accounts 510a to 510n that map to the respective user terminals are included.                     

6 is a diagram illustrating a detailed structure of a messenger advertisement server according to an embodiment of the present invention.

Referring to FIG. 6, the messenger advertisement server 310 according to the embodiment of the present invention includes an advertisement providing determiner 600, a target advertisement determiner 610, an advertisement message generator 620, and a controller 630. , The member information database 640, the advertisement information database 650, and the like.

When the conversation is performed through the instant messenger chat window between the user terminals 100, the advertisement providing determiner 600 of the messenger advertisement providing server 310 monitors the conversation state between the user terminals 100 in real time. The timing of providing the advertisement is determined. For example, if it is determined that the transmission of the broadcast message does not proceed for a predetermined time or more, the user terminal 100 determines that it is time to provide an advertisement. That is, when the user terminal 100 receives a broadcast message in which the user terminal unilaterally receives the information from the predetermined information provider through the instant messenger chat window, the advertisement is provided when the information is not provided for the predetermined time. It will be implemented to judge by the viewpoint. Preferably, the advertisement providing time may be implemented to be determined at the request of the information provider.

On the other hand, as another method, when the instant messenger server 140 determines the time of providing the advertisement, and determines that the time to provide the advertisement, transmits an advertisement providing request message to the messenger advertisement providing server 310 and the messenger. The advertisement information may be received from the advertisement providing server 310, and the advertisement information may be transmitted to be displayed in an instant messenger chat window of the corresponding user terminals 100.

As another method, the case in which the user terminal 100 requests advertisement information through its instant messenger chat window may be considered. In this case, the advertisement request may be implemented by inputting using a character or a symbol specified in the chat window. For example, when a user inputs a message such as "[Ad request]" in a chat window, the instant messenger server 140 recognizes the input text as an advertisement request message, not a message transmitted for a conversation. Accordingly, the advertisement information is provided to the instant messenger chat window of the user.

Meanwhile, as described above, when the advertisement providing determiner 600 determines that the advertisement is to be provided to the user terminal 100, the controller 630 causes the target advertisement determiner 610 to transmit the advertisement. Control to determine. The target advertisement determiner 610 selects a specific advertisement from a preset method among the advertisement information stored in the advertisement information database 650, and transmits the selected advertisement information to the advertisement message generator 620. In this case, the advertisement information selection may be advertisement information commonly applied to users, or alternatively, a target advertisement specialized for each member may be selected and provided with reference to the member information database 640.

The advertisement message generator 620 may generate a predetermined advertisement message by obtaining corresponding advertisement information from the advertisement information database 650 according to the advertisement information selected by the target advertisement determiner 610. In this case, the generated advertisement message may include corresponding user information indicating a destination of the advertisement message.

As described above, types of advertisements stored in the advertisement information database 650 may be advertisement information such as text, image, video, and spot type.

The text-type advertisement refers to an advertisement consisting of texts transmitted through a messenger chat window. These phrases are short words that can describe the content of the ad you want to express, including a clickable URL that can show a detailed description of the ad. It can be implemented so that users can easily view the detail page.

An image-type advertisement is an advertisement composed of images delivered through a messenger chat window, and refers to a method of delivering contents of an advertisement to be expressed through a small image form. Also, a video advertisement is a video advertisement delivered through a messenger chat window, and means a method in which a portion composed of a video is displayed in a chat window so that a user can easily view the video advertisement.

Lastly, the spot-type advertisement is an advertisement delivered through a chat window or a part or the entire screen of a messenger. When a certain condition is met, an advertisement consisting of text, image or video is displayed for a predetermined time. To see the ad and disappear according to the user's response. Here, the predetermined condition in which the spot-type advertisement is displayed refers to a case in which the user's response is not provided for a certain time or information of the information provider is not provided for a predetermined time, as described above. By displaying the advertisement, the advertisement can be viewed as an extension of the information provision, thereby enhancing the memory effect of the user. At this time, the information provider of the information provider continues or the user does not display the advertisement, or when the advertisement is exposed for a certain period of time so that the corresponding advertisement disappears so that the user's acquisition of information due to the advertisement is not disturbed.

When a predetermined advertisement message is generated in the advertisement message generator 620 as described above, the advertisement message is transmitted to the instant messenger server 140, and the advertisement message is transmitted from the instant messenger server 140 to the user terminal 100. The advertisement message is transmitted to the user terminal 100 to be displayed in the instant message chat window.

The system structure according to each embodiment of the present invention has been described above in detail. Hereinafter, a procedure of providing advertisement information in a broadcast service according to an embodiment of the present invention will be described with reference to FIGS. 7 to 9.

First, a procedure of providing a broadcast service through a chat window of an instant messenger providing advertisement information in a broadcast service according to the present invention will be described with reference to FIG. 7.

7 is a signal flow diagram illustrating a real-time text broadcast providing procedure through a chat window of an instant messenger to which the present invention is applied.

Referring to FIG. 7, real-time broadcast information is transmitted from the information provider 110 to the plurality of user terminals 100 in the instant messenger server 140.

First, when new information to be delivered is generated (step 701), the information provider 110 delivers a message with a receiving agent of the agent manager to deliver the message to the messenger broadcasting apparatus 130 according to the present invention. The instant messenger server 140 is notified of the fact that it is going to be performed (step 702).

In this case, the instant messenger server 140 generates a channel (step 703) to inform the messenger broadcasting apparatus that the information provider 110 wants to send a message, and then the messenger broadcasting apparatus 130 of the messenger broadcasting apparatus 130 through the generated channel. Inform the agent manager (step 704). Thereafter, the information provider 110 transmits the corresponding message to the messenger broadcasting apparatus 130 through the secured channel (step 705).

The messenger broadcasting apparatus 130 generates a predetermined number of virtual clients in step 706 in consideration of the number of user terminals 100 receiving the message from the agent manager, and generates a virtual number through the previously generated virtual client. The instant messenger server 140 requests a channel for sending a message to the user terminals 100 connected to the client (step 707).

In this case, a channel between the messenger broadcasting apparatus 130 and the user terminals 100 to receive the corresponding message may be generated in advance (step 708) by a request from the user terminal 100, and the messenger broadcasting. The device 130 may use the generation of this channel as a signal for the user's text broadcast relay request.

At this time, the instant messenger server 140 generates a channel requested by the messenger broadcasting apparatus 130 and then sends the generated channel to the messenger broadcasting apparatus 130 and the user terminals 100 to receive the corresponding message. Information is passed (steps 709 to 711). Thereafter, the messenger broadcasting apparatus 130 transmits the instant messenger server 140 to the corresponding user terminals 100 through a corresponding channel, in operation 712.

Finally, the instant messenger server 140 transmits the message transmitted by the messenger broadcasting apparatus 130 to the corresponding user terminals 100 through the assigned channel (steps 713 and 714).

Hereinafter, a procedure of providing advertisement information according to an embodiment of the present invention during a broadcast service through a chat window of the instant messenger implemented through FIG. 7 will be described with reference to FIGS. 8 and 9.

8 is a signal flow diagram illustrating a procedure for providing advertisement information in a real-time text broadcast using an instant messenger according to a first embodiment of the present invention.

Referring to FIG. 8, first, users receive a broadcast message through a chat window according to the procedure described above with reference to FIG. 7 (step 801).

As described above, the messenger advertisement providing server 310 or the instant messenger server 140 monitors whether the broadcast message is received (step 802).

According to the first embodiment of the present invention, if the idle portion, in which the broadcast message is not delivered, is maintained for a predetermined time T (step 803), the corresponding advertisement information is transmitted to the chat window of the instant messenger of the user terminal. do.

First, when it is decided to provide the advertisement information, the member information about the corresponding user terminal (ie, the member) is obtained from the member information database (step 804), and the advertisement to be provided according to the member is searched (step 805). ) As another method, the advertisement information may be implemented to provide predetermined advertisement information determined by an advertisement provider without retrieving the member information.

When the advertisement information to be transmitted is determined as described above, the advertisement message is generated and transmitted to the user terminal (step 806).

9 is a signal flow diagram illustrating a procedure for providing advertisement information in a real-time text broadcast using an instant messenger according to a second embodiment of the present invention.

Referring to FIG. 9, first, users perform a broadcast message through a chat window in the broadcast messenger receiving procedure described with reference to FIG. 7 (step 901).

As in the first embodiment, when the messenger advertisement providing server 310 or the instant messenger server 140 monitors a process of delivering a broadcast message to the user terminal and determines to provide the advertisement information, the corresponding advertisement is determined. In step 902, a message is generated and transmitted to the user terminal.

However, according to another exemplary embodiment of the present invention, advertisement information may be unilaterally provided from a predetermined information provider through the messenger.

In this case, according to the second embodiment of the present invention, the user may arbitrarily request the advertisement information through the chat window regardless of the determination of the predetermined advertisement information providing condition.

That is, the advertisement may be provided through the chat window by inputting a predetermined character (for example, '[ad request]') as described above through the chat window (step 903). Accordingly, the messenger advertisement providing server 310 or the instant messenger server 140 interprets a character representing the advertisement request and generates an advertisement message to be transmitted to the corresponding user terminal by using the above-described method (step 904). .

The generated advertisement message is transmitted to the corresponding user terminal, and is output through a chat window of an instant messenger of the user terminal (step 905).

Hereinafter, the advertisement image output through the chat window of the instant messenger will be described with reference to FIGS. 10 and 11.

10 is a diagram illustrating a screen in which an advertisement is inserted into a real-time text broadcast using a chat window of an instant messenger according to the first embodiment of the present invention.

Referring to FIG. 10, the real-time broadcast message transmitted to each user terminal 100 according to the above-described method is recorded in real time in the content recording column 1010 of the chat window activated in each user terminal 100. .

For example, when a major league baseball relay is provided in real time, the conversation partner 1000, which is a virtual agent generated by the information provider, is displayed as "[Park Chanho] 3rd end Texas 3: 2 Arizona". In addition, in the content column 1010 of the chat window, the information about the baseball relay continues to rise in real time.

If tens of thousands of users want to receive the text broadcast, the same screen as in FIG. 10 is viewed in real time.

In this case, as described above, when there is no reception of a broadcast message for a predetermined time period according to the first embodiment of the present invention as described above (for example, every time at the end of the baseball relay), the messenger advertisement is provided. The predetermined advertisement message 1020, 1030, 1040 is output by the server 130 or the instant messenger server 140. The form of the advertisement may be a text, an image, a video, or a spot-type advertisement as described above.

11 is a diagram illustrating a screen in which an advertisement is inserted into a real-time text broadcast using an instant messenger according to a second embodiment of the present invention.

Referring to FIG. 11, as in the second embodiment of the present invention described above with reference to FIG. 9, a user inputs a predetermined character (for example, '[ad request]' 1100) through a chat window of the instant messenger. In response, the messenger advertisement providing server 310 or the instant messenger server 140 determines that the input character is a specific character, and the administrator outputs a message 1110 such as 'I will send the requested advertisement' to the corresponding advertisement image. And outputs 1120.

On the other hand, in the embodiment of the present invention has been described with respect to specific embodiments, various modifications are possible without departing from the scope of the invention. Therefore, the scope of the present invention should not be limited to the described embodiments, but should be defined not only by the appended claims, but also by those equivalent to the claims.

As described above, the messenger-type advertisement according to the present invention can increase concentration compared to other types of advertisements. In case of broadcast type advertising, the boundary of broadcasting is clear, so the user's concentration decreases during the advertisement. In the case of banner or email marketing, the user approaches with the idea that the user is already advertising. Done. In the case of SMS advertising, even the message arrival notification causes the user to be rejected.

However, the above-described messenger-type advertisement is performed while the user is receiving text information through a messenger or exchanging text information with another user. It allows users to access the concept of information rather than advertising. As such, an advertisement in a state where the user's concentration is high can be an effective advertisement because it can remain in the user's memory for a long time. In addition, since the advertisement is naturally associated with the current user's motion, the rejection of the advertisement causing the temporary motion of the user, such as an SMS-type advertisement, can be eliminated.

Another advantage is bidirectionality. Broadcast-type advertising has a one-sided one-way, that is, even if the advertisement is delivered to the user, there is a drawback that the user cannot expect or understand the immediate user response. Difficult to lead. However, messenger-type advertisements can easily identify the participation or response to the advertisement because the messenger itself is a system configured for interactive purposes. In addition, if the user's reaction is positive, it can easily lead to the secondary process (purchase or participation).

For example, in the case of an advertisement or event that is sent by sending an SMS to a user's mobile phone, in order to derive the user's response from the text of the SMS that is sent, the user must perform a call or an internet connection. Aside from the effort of the user, the user is hesitant to respond because of the cost of the call or the internet connection.

However, the messenger can reduce the burden and rejection of the user because the messenger can respond to the advertisement while being naturally connected to the information acquisition process or the conversation process of the existing user without requiring the effort or expense of the user.

Another advantage is real-time 1: 1 marketing. In the case of an e-mail advertisement capable of one-to-one marketing, there is a difference between the timing of the advertisement and the reception of the advertisement, so that the response of the advertisement cannot be immediately recognized. In this case, if you advertise through various channels, it is difficult to analyze the ad response for each channel. However, the messenger-type advertisement can advertise when the advertiser wants to advertise, and the user receives the advertisement at the time of advertisement. The user who receives the advertisement immediately sees the response to the advertisement, so that the response of the advertisement can be accurately and quickly identified. Rapid response has the advantage of being able to quickly respond to each user through the analysis of the user, and can be approached by a quick marketing method according to the user's response.

Claims (18)

In an instant messenger system comprising an instant messenger server for controlling a message transmission through an instant messenger between user terminals and a plurality of user terminals connected to the instant messenger server to exchange messages, the instant messenger provided to the user terminals. In the system for providing an advertisement through a chat window of a messenger, An information provider for generating predetermined broadcast information and transmitting the broadcast information to the plurality of user terminals receiving the broadcast information; A messenger broadcasting apparatus generating a plurality of virtual clients in consideration of the number of the user terminals receiving the broadcast information and transmitting the broadcast information to the user terminal through the virtual client; And And a messenger advertisement providing server configured to determine a time point for providing advertisement information and to transmit corresponding advertisement information to the instant messenger server when determining to provide the advertisement information. The instant messenger server allocates a channel between the information provider and each of the plurality of user terminals receiving the broadcast information according to the generated virtual clients, and the broadcast between the virtual client and each of the user terminals. And transmitting the information, and transmitting the corresponding advertisement information received from the messenger advertisement providing server to the respective user terminals. The method of claim 1, The messenger broadcasting device, A messenger transceiver configured to receive predetermined broadcast information from the information provider and transmit the received message to a plurality of user terminals; An agent manager configured to configure a plurality of virtual clients to deliver a message received through the messenger transceiver to a plurality of user terminals; And And a control unit which transmits the message received through the messenger transceiver to the agent manager and controls the message to be transmitted to the plurality of user terminals through the messenger transceiver when the user requests a plurality of user terminals. System for providing advertising information in real-time broadcasting through the chat window of the instant messenger. The method of claim 1, And the number of the generated virtual clients is the same as the number of the user terminals receiving the broadcast information. The method of claim 1, The number of generated virtual clients is determined according to the maximum number of user terminals that can be transmitted by each virtual client system for providing advertising information in the real-time broadcast through the chat window of the instant messenger. The method of claim 1, The messenger advertisement providing server, An advertisement providing determiner configured to monitor a message transmission state between the user terminals to determine an advertisement information providing time; A target advertisement determination unit selecting an advertisement to be transmitted if it is determined to transmit advertisement information to the user terminal according to the determination of the advertisement providing determination unit; And An advertisement message generator configured to generate a predetermined advertisement message according to the determination of the target advertisement determiner; And a control unit which transmits the determination result of the advertisement providing determination unit to the target advertisement determination unit, and controls to transmit the result of the target advertisement determination unit to the advertisement message generator. System for providing advertising information in. The method of claim 5, The messenger advertisement providing server, And a member information database storing member information of the user terminal. The system of claim 1, wherein the advertisement information is provided through a chat window of an instant messenger. The method of claim 5, The messenger advertisement providing server, And an advertisement information database storing advertisement information transmitted to the user terminal. The system for providing advertisement information in a real time broadcast through a chat window of an instant messenger. The method of claim 1, The advertisement information, A system for providing advertisement information in a real-time broadcast through a chat window of an instant messenger, characterized in that at least one selected from text information, image information, video information, and spot type information. The method of claim 1, The judgment at the time of providing advertisement information, And determining that the broadcast message is not transmitted to the user terminals for a predetermined time or more. The method of claim 1, The judgment at the time of providing advertisement information, And determining, by the user terminal, inputting predetermined text for an advertisement request through a chat window of the instant messenger. In an instant messenger system comprising an instant messenger server for controlling a message transmission through an instant messenger between user terminals and a plurality of user terminals connected to the instant messenger server to exchange messages, the instant messenger provided to the user terminals. In a method for providing an advertisement through a chat window of a messenger, Transmitting, by an information provider, the message to a predetermined messenger broadcasting device; To generate a predetermined number of virtual clients in consideration of the number of user terminals receiving the message in the messenger broadcasting apparatus, and to send a message to the user terminals connected to the virtual client through the generated virtual client to the instant messenger server Requesting a channel from the instant messenger server; Generating, by the instant messenger server, a channel requested by the messenger broadcasting device and delivering the message to be transmitted to the corresponding user terminals through the assigned channel; Monitoring a message transfer process through a messenger of the user terminal; And And transmitting the corresponding advertisement information to the chat window of the instant messenger of the user terminal when determining that the advertisement is provided by the message monitoring. The advertisement information may be provided in a real time broadcast through the chat window of the instant messenger. Way. The method of claim 11, After the decision to provide the advertising information, Obtaining member information on the corresponding user terminal from the member information database; Searching for an advertisement to be provided according to the corresponding member; And Generating the searched corresponding advertisement message and transmitting the generated advertisement message to the user terminal; providing advertisement information in a real time broadcast through a chat window of an instant messenger. The method of claim 11, Monitoring the message transfer process through the messenger between the user terminals, Method for providing advertising information in the real-time broadcast through the chat window of the instant messenger, characterized in that performed through the messenger advertisement providing server and / or instant messenger server. The method of claim 11, The advertisement information, A method of providing advertisement information in a real-time broadcast through a chat window of an instant messenger, characterized in that at least one selected from text information, image information, video information, and spot type information. The method of claim 11, The method of providing advertisement information in a real-time broadcast through a chat window of an instant messenger is determined when the advertisement information is provided when the broadcast message is not transmitted to the user terminals for more than a predetermined time. In an instant messenger system comprising an instant messenger server for controlling a message transmission through an instant messenger between user terminals and a plurality of user terminals connected to the instant messenger server to exchange messages, the instant messenger provided to the user terminals. In a method for providing an advertisement through a chat window of a messenger, Transmitting, by the information provider, the message to a predetermined messenger broadcasting device; To generate a predetermined number of virtual clients in consideration of the number of user terminals receiving the message in the messenger broadcasting apparatus, and to send a message to the user terminals connected to the virtual client through the generated virtual client to the instant messenger server Requesting a channel from the instant messenger server; Generating, by the instant messenger server, a channel requested by the messenger broadcasting device and delivering the message to be transmitted to the corresponding user terminals through the assigned channel; Inputting predetermined text for requesting advertisement information through a chat window of the user terminal; Interpreting the input advertisement information request text and generating an advertisement message to be transmitted to a corresponding user terminal; And And transmitting the generated advertisement message to a corresponding user terminal and outputting the generated advertisement message through a chat window of an instant messenger. The method of claim 16, The interpretation of the input advertisement information request text, A method for providing advertisement information in a real-time broadcast through a chat window of an instant messenger, characterized in that performed through a predetermined messenger advertisement providing server and / or the instant messenger server. The method of claim 16, The advertisement information, A method of providing advertisement information in a real-time broadcast through a chat window of an instant messenger, characterized in that at least one selected from text information, image information, video information, and spot type information.

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