KR20050117596A - Method for marketing service using electronic commerce of internet multicast streaming channel - Google Patents

Abstract

1. TECHNICAL FIELD OF THE INVENTION

The present invention relates to a sales service method using electronic commerce of an internet multicast streaming channel.

2. The technical problem to be solved by the invention

The present invention, by building a channel e-commerce service for multicast broadcasting, solves the complex problems and server configuration problems that are existing problems, billing problems, channel management problems, illegal use so that ISP can create new value added through this To provide a sales service method using electronic commerce of the Internet multicast streaming channel that can solve the problem and a computer-readable recording medium recording a program for realizing the method.

3. Summary of Solution to Invention

The present invention provides a method for configuring an electronic program guide according to a multicast channel; Selling a channel through an electronic program guide; A third step of acquiring a broadcast source in real time from a multicast broadcaster of a multicast network and a general Internet network; A fourth step of associating with a media conversion, encryption and digital license server; A fifth step of automatically transmitting the converted media from the media storage device to the streaming server; A sixth step of acquiring a license (license) of the broadcast by the multicast listener receiving the broadcast; And seven stages of broadcasting is completed and statistics information is collected and delivered to the multicast broadcaster.

4. Important uses of the invention

The present invention is used in electronic commerce systems and the like.

Description

Method for marketing service using Electronic Commerce of Internet Multicast Streaming Channel}

The present invention relates to a sales service method using electronic commerce of an internet multicast streaming channel and a computer-readable recording medium recording a program for realizing the method. The present invention relates to a sales service method using an electronic commerce of an internet multicast streaming channel for making and managing a channel, and a computer readable recording medium recording a program for realizing the method.

Just as general broadcasts are broadcast over radio or cable TV networks, data streams can be broadcast over the Internet. In other words, as a general broadcast can send a broadcast to all the receivers who want to receive the radio with only one radio transmission, the multicast technology allows the sender to selectively send all data to a desired receiver by sending only one data stream. Technology. Thus, multicast equipment with multicast technology allows Internet service providers to convert their networks into multicast networks.

When this multicast technology becomes commercially available, it is possible to send high-quality video, audio streams, data streams, and so on to multiple users simultaneously. So-called multicast channels are created on the Internet, and users can receive broadcasts and data of their choice as if they are watching TV or radio. This was not possible with traditional Internet methods that do not support multicast. This is because a large number of data streams have to be sent separately, thus burdening the communication network, and thus cannot transmit a large number of high-quality broadcasts simultaneously. That is, even if only one broadcast is transmitted, the number of users must be sent at the same time, so the number of users or the number of data streams that can be supported is limited by the capacity of the communication network and the capacity of the server.

In a multicast network, broadcast capacity can be broadcast regardless of the number of users. In other words, the capacity of the cable TV network is 30Mbps, so it is possible to send 30 1Mbps broadcasts to 60 at the same time for 500kbps broadcasts.

In order to broadcast multicast by individuals and Internet broadcasters (hereinafter, multicast broadcasters (FIG. 4:30)), an Internet service provider providing a multicast network (FIG. 4:11) is first used for multicast broadcasting. After the multicast service provider is registered and allowed to the ISP (Internet Service Provider), and the ISP allows the multicast by using the router (FIG. 4:50), the multicast broadcaster (FIG. 4:30) In addition, software for multicast broadcasting is installed in the server, and multicast broadcasting is performed using an AV input or digital file such as a camera input (FIG. 4:32) or a video (FIG. 4:33). Also, in order for individuals and Internet broadcasters to profit, the multicast stream must be encrypted and only authorized viewers can watch the broadcast. To this end, individuals and Internet broadcasters need stream encryption (FIG. 4:24), digital license server (FIG. 4:25), and e-commerce server (FIG. 4:27).

The existing method has three problems in terms of individuals and Internet broadcasters. First, even if the individual and the Internet broadcaster are already using another ISP's Internet network, the user must reconnect to the ISP having the multicast network for multicast broadcasting, and after the connection is established, the ISP must be allowed to use the multicast. do. This process takes a lot of time. Second, you need to configure it to use complex multicasting on your computer or PC. In addition, the router (Fig. 4:50) and the internal network (Fig. 4:51) should be set to be multicast. If your device does not support multicast, you need to install a new device that supports multicast. Third, in order to obtain revenue through a stream to be broadcast by multicast, a stream encryption, a digital license server for it, and an e-commerce server for payment processing must be provided.

In addition, ISPs that provide a multicast network have two problems. First, since multicast is generated in various places in the ISP network, there may be a degradation in service quality and network failure due to stream management and collision of multicast groups. Second, multicast is an important network service that can create new added value, but there is no solution for effective charging.

The present invention has been proposed in order to solve the above problems, by building a channel e-commerce service for multicast broadcasting, to solve the existing problems of complex procedures and server configuration, the ISP adds a new value added Provides sales service method using electronic commerce of internet multicast streaming channel that can solve billing problem, channel management problem, illegal use problem, and computer-readable recording medium recording program for realizing the method Its purpose is to.

That is, the present invention, by connecting a plurality of Internet service providers (hereinafter referred to as ISP) switched to a multicast network using a multicast equipment to configure a number of multicast broadcast channels and configure a multicast automatic transmission system through this channel And an Internet broadcaster or an individual (hereinafter referred to as a multicast broadcaster) purchases the broadcast channel through an e-commerce method using the Internet, and a user who wants to watch the broadcast through the Internet (hereinafter referred to as a multicast viewer). Make it available for sale.

In other words, an automatic transmission system is established for the multicast broadcasting channel, and the automatic transmission system generates an electronic program guide that allows a multicast viewer to select a broadcast. The number of channels, the type of channels, and the time required can be selected directly from the Internet and paid through various electronic payment methods. The ratio of time between channels may transmit an advertisement that matches the characteristics of each channel.

To this end, the present invention relates to a channel e-commerce service (Fig. 1:20), and the channel e-commerce service (Fig. 1:20) is a channel sales system (Fig. 2:20), an electronic program guide (Fig. 2:40), and a program. Automatic transmission system (Fig. 2:50), channel management system (Fig. 2:60), rear support system (e-commerce system (Fig. 2:31), storage system (Fig. 2:32), digital license system (Fig. 2: 33), the system consisting of a statistical system (Fig. 2: 34) is characterized in that the service in the next seven steps.

1) constructing an electronic program guide according to the multicast channel;

2) selling the channel through an electronic program guide;

3) acquiring a broadcast source in real time from a multicast broadcaster of a multicast network and a general Internet network;

4) media conversion, encryption and linkage with the digital license server;

5) automatically transmitting the converted media from the media storage to the streaming server;

6) a multicast listener receiving a broadcast acquires a license (license) of the broadcast;

7) Broadcasting is completed, collecting the statistical information and delivering to the multicast broadcaster

The present invention is not only very useful for allowing the Internet broadcasters and individuals who want to broadcast over the Internet to easily use the multicast network, but also helps the ISP to manage the multicast network, thereby benefiting from it. Can contribute to the development of domestic networks.

A method of the present invention for achieving the above object comprises: a method for selling a multicast broadcast applied to a channel e-commerce system, comprising: a first step of constructing an electronic program guide according to a multicast channel; Selling a channel through an electronic program guide; A third step of acquiring a broadcast source in real time from a multicast broadcaster of a multicast network and a general Internet network; A fourth step of associating with a media conversion, encryption and digital license server; A fifth step of automatically transmitting the converted media from the media storage device to the streaming server; A sixth step of acquiring a license (license) of the broadcast by the multicast listener receiving the broadcast; And the broadcast is completed, characterized in that it comprises seven steps to collect the statistical information and deliver it to the multicast broadcaster.

On the other hand, the present invention provides a channel e-commerce system having a large capacity processor, comprising: a first function of configuring an electronic program guide according to a multicast channel; A second function of selling the channel via the electronic program guide; A third function of acquiring a broadcast source in real time from a multicast broadcaster of a multicast network and a general Internet network; A fourth function associated with media conversion, encryption and a digital license server; A fifth function of automatically transmitting the converted media from the media storage device to the streaming server; A sixth function of acquiring a license (license) of the broadcast by the multicast listener receiving the broadcast; And a computer-readable recording medium having recorded a program for realizing seven functions of completing broadcasting, collecting statistical information, and delivering the same to a multicast broadcaster.

The above objects, features and advantages will become more apparent from the following detailed description taken in conjunction with the accompanying drawings. Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

In order to achieve the above technical problem, it may take the form of a channel e-commerce service provider as shown in FIG. 5 or may be installed in each ISP in the form of a separate channel e-commerce service as shown in FIG.

First, the channel e-commerce service provider (FIG. 5: 1) is connected to each of the physically multicastable ISP-a (FIG. 5:11), ISP-b (FIG. 5:12), and ISP-c (FIG. 5:13). By connecting (Fig. 5: 301, Fig. 5: 302, Fig. 5: 303), the broadcast data of the broadcast provider (Fig. 5:21) connected via the physical or the Internet (Fig. 5: 501) can be linked to the multicast. The broadcast data is transmitted to the broadcast viewer (FIG. 5:31) connected through the ISP (FIG. 5: 401). At this time, a logical connection (Fig. 5: 100) exists between the broadcast provider (Fig. 5:21) and the broadcast viewer (Fig. 5:31), and the channel e-commerce service provider serves as a multicast interworking network.

The second channel e-commerce service is installed separately in an ISP capable of multicasting (Fig. 6:22, Fig. 6:23, Fig. 6:24), and the broadcast provider (Fig. 6:21) in the ISP (Fig. 6:11). ) And a channel selling service between the broadcast listener (Fig. 6: 32). According to the needs of the multicast-capable ISP, the channel sales service may be integrated with other multicast-capable ISPs, and in this case, the channel sales service may virtually configure the channel sales service provider (FIG. 5: 1).

As shown in FIG. 2, the channel selling service installed as shown in FIG. 2 is a channel selling system (FIG. 2:20), an electronic program guide (FIG. 2:40), an automatic program delivery system (FIG. 2:50), and a channel management system (FIG. 2: 60), the back support system (e-commerce system (Fig. 2: 31), storage system (Fig. 2: 32), digital license system (Fig. 2: 33), statistical system (Fig. 2: 34)).

Channel sales system (FIG. 2:20) is a channel guide server (FIG. 7:21), channel sales server (FIG. 7:22), channel publishing server (FIG. 7:23), data management server (conversion / encryption) in detail. (Fig. 7:24). As an example of the channel guide server, if a desired broadcast time is selected from the available broadcast timetables as shown in FIG. 8 and a channel purchase is pressed, the channel sales server operates. The channel sales server (FIG. 7:22) sells the channel to the user by processing the payment through the e-commerce service (FIG. 2:31) which is one of the back support systems. Individuals and Internet broadcasters wishing to broadcast multicasts can purchase multicast channels here, on a time- or channel-by-channel basis, such as 15 minutes. A channel publishing server is a server that provides file upload or relay server connectivity. In an embodiment, information to be input in the case of file upload is shown in FIG. 10. The data management server encrypts the user data according to the user's request so that only the licensed user can play it, and configures the data that is incompatible with the stream server to be compatible with the stream server. This is where the password for playback is entered and managed by one of the back-end systems, a digital license server, which allows multicast broadcasters to sell their broadcasts to applicants.

The electronic program guide (FIG. 2:40) is a system for informing a user of what broadcasting is being performed on which channel and provides appropriate information for each channel to a user who wants to watch the channel. An electronic program guide according to an embodiment is shown in FIG. First, when a specific broadcast is pressed in the channel / time page, information related to the broadcast is obtained. In addition to this method, access by searching according to the defined characteristics of the channel is also possible. For example, if the classification finds that the highest classification is a child and the second classification is education, then a list of all broadcasts is provided. When the multicast viewer (Fig. 2:80) tries to connect to a channel of the electronic program guide, the broadcast is played if the broadcast is currently being broadcast. If not, the player can save a file of channel registration information. If the multicast viewer wants, the broadcast content is saved to disk during the broadcast time of the corresponding channel. Operation on the multicast viewer side is shown in FIG.

The program automatic delivery system (FIG. 2:50) is composed of a streaming server (FIG. 12:51) and a program management server (FIG. 12:52). The streaming server is a server that transmits channel data to the ISP's multicast network (FIG. 2: 200). The program management server manages a broadcast schedule, and free time to stream advertisements or multicast channel data designated by the administrator. Server.

The channel management system (FIG. 2:60) is a system for creating, deleting, editing, and monitoring a channel in a multicast network. The channel management system sends and receives messages and commands (Figure 2: 300) to and from the multicast network to create multicast channels. Use Telnet protocol.

The rear support system consists of an e-commerce system (Fig. 2: 31), a storage system (Fig. 2: 32), a digital license system (Fig. 2: 33), and a statistical system (Fig. 2: 34). It uses a system capable of electronic money and credit card payment, and the storage system may be a network file server, a network attached storage (NAS), or a storage area network (SAN). The digital license system consists of a digital right management system. The statistic system is a system for reporting a status after completion of viewing of a multicast viewer to a multicast broadcaster.

Hereinafter, with reference to the accompanying drawings, a practical configuration of the service of the present invention will be described in detail.

FIG. 3 is a network configuration diagram when a channel selling service is introduced into one multicast capable ISP. First, a multicast broadcaster (Fig. 3:31) is a broadcaster connected to a multicast network, and a multicast broadcaster (Fig. 3:32) is a broadcaster connected to a general Internet that is not multicast. First, a multicast broadcaster (FIG. 3:31, FIG. 3: 32) purchases a desired channel and a desired broadcasting time zone using an electronic program guide and a sales server of a multicast selling service.

At this time, the channel takes the first-come-first-served basis, the electronic auction method, the reverse auction method, etc. For example, the channel purchase within 72 hours of the channel broadcasting time is based on the first-come-first-served basis, and the channel purchase price before 72 hours is submitted by the auction method. The highest amount of bidders up to that time means the bidder to purchase the broadcasting time of the corresponding channel. The reverse auction method refers to a method in which a multicast broadcaster presents desired channel characteristics (bandwidth, broadcast time, etc.) and a desired price for broadcasting its broadcast in multicast, and an ISP provides a price for selling its channel. .

The user who purchased the broadcasting channel selects whether to apply the digital license and broadcast method for the corresponding broadcasting. The digital license determines whether or not the broadcast is encrypted. If the digital license is encrypted, multicast viewers can watch the broadcast only if the digital license server is authorized.

The multicasting broadcaster who purchases his own broadcasting channel selects the file and relay method. In the file method, the broadcaster already has a digitized file. The file is uploaded through the stream publishing server (FIG. 3:22), and the uploaded file is transmitted through the media conversion and encryption server (FIG. 3:25). After the conversion, it is stored in the stream file storage device (Fig. 3:26), and is automatically transmitted through the streaming server (Fig. 3:21) at the corresponding broadcast time. In the relay method, a broadcaster downloads a broadcast transmission program, uploads a broadcast through a stream posting server (FIG. 3:22) at a desired broadcast time, and reaches a media conversion and encryption server (FIG. 3:25) in real time. This stream is broadcasted by multicast to the streaming server (Fig. 3:21) by the program. At this time, the broadcaster may receive an input from the device to the camera (FIG. 3:33), video (FIG. 3:34), satellite (FIG. 3:35), TV / radio (FIG. 3:36), and the like.

Broadcast by the multicast broadcaster (Fig. 3:31, Fig. 2: 32) is delivered to the multicast network through the streaming server (Fig. 3: 21), the multicast viewer (Fig. 3: 41, Fig. 2: 42) A specific multicast channel is selected through the electronic program guide, and the corresponding broadcast is watched for free or for a fee depending on the settings of the multicast broadcasters (Figs. 3:31 and 2:32). In the case of free, if the digital license is not applied, the user can watch the multicast broadcast without any restriction. In the case of a fee, the user can watch the multicast broadcast after paying by electronic payment or visiting an advertisement page.

When the viewing of the multicast viewer is completed, the viewing time and viewing status are stored in the statistics server.When the broadcasting time is over, the statistics on the total number of viewers and the viewing quality are created by connecting the information of the digital license server to the multicast broadcaster. Deliver by web and email.

As described above, the method of the present invention may be implemented as a program and stored in a recording medium (CD-ROM, RAM, ROM, floppy disk, hard disk, magneto-optical disk, etc.) in a computer-readable form.

The present invention described above is not limited to the above-described embodiments and the accompanying drawings, and various substitutions, modifications, and changes are possible in the art without departing from the technical spirit of the present invention. It will be clear to those of ordinary knowledge.

The present invention as described above is a channel selling technology using a technology called multicast, so that individuals and Internet broadcasting stations can easily multicast broadcast, so that the multicast broadcaster is more focused on the broadcast content and not the broadcasting technology. It will enable the creation of broadcasts and provide the basis for easy selling of broadcasts to multicast viewers, enabling a variety of high-quality, high-value multicast broadcasts. In addition, ISPs that do not have multicast enabled due to the lack of additional creation due to the lack of multicast billing solution, illegal use, and multicast channel management can be applied without any such anxiety. In addition, it is possible to provide the e-commerce sales technology of the multicast channel, so that the Internet can be broadcast without a broadcast server, which is being introduced in large quantities for Internet broadcasting, thereby reducing foreign currency, and the overseas sale of this technology is possible. As a result, domestically developed internet environment can be promoted abroad.

In addition, it supports digital license technology that prevents illegal copying, and thus can activate various high-quality, high-value Internet contents such as movies, animations, and Internet education.

1 is a conceptual diagram of a service embodiment of the present invention.

Figure 2 is a detailed block diagram showing an embodiment of the present invention.

3 is an exemplary service practical configuration of the present invention.

4 is an example for providing an existing multicast service.

5 is a channel e-commerce service provider type business model.

6 is a channel e-commerce service type business model.

7 is a channel sales system configuration.

8 is an example of using a channel guide server.

9 is an operation of a channel publishing server.

10 is information to be entered for file publishing.

11 is an electronic program guide.

12 is a program automatic delivery system configuration diagram.

13 is a flowchart of operation of the multicast viewer side of the electronic program guide.

Claims (3)

In the method of selling a multicast broadcast applied to the channel e-commerce system, A first step of constructing an electronic program guide according to the multicast channel; Selling a channel through an electronic program guide; A third step of acquiring a broadcast source in real time from a multicast broadcaster of a multicast network and a general Internet network; A fourth step of associating with a media conversion, encryption and digital license server; A fifth step of automatically transmitting the converted media from the media storage device to the streaming server; A sixth step of acquiring a license (license) of the broadcast by the multicast listener receiving the broadcast; And 7 steps to complete broadcasting, collect statistics and deliver to multicast broadcaster Method for selling a multicast broadcast comprising a. The method of claim 1, The second step, Channel sales through electronic program guides are on a first-come, first-served basis, auctions, reverse auctions, and on a first-come, first-served basis within a specific day or time, and auctions are sold before a specific day or time. How to Sell Cast Broadcasts In a channel e-commerce system with a large processor, A first function of constructing an electronic program guide according to the multicast channel; A second function of selling the channel via the electronic program guide; A third function of acquiring a broadcast source in real time from a multicast broadcaster of a multicast network and a general Internet network; A fourth function associated with media conversion, encryption and a digital license server; A fifth function of automatically transmitting the converted media from the media storage device to the streaming server; A sixth function of acquiring a license (license) of the broadcast by the multicast listener receiving the broadcast; And 7 functions to complete broadcasting, collect statistics and deliver to multicast broadcaster A computer-readable recording medium having recorded thereon a program for realizing this.