KR20050105678A - Game operation system using a camera phone and the game operating method - Google Patents

Abstract

The present invention finds a hidden target according to the command of the service operator to shoot a still image and video including a camera phone and a video phone and a device that can shoot and store, and then the image taken by the MMS method is transmitted by a certain method The present invention relates to a game operating system using a camera phone provided with a game-type concept of selecting a winner and paying prizes.

To this end, the present invention, the location-based service (LBS) in the case of subscribers to the pre-stored command data according to the service selection method of the game progress method of the device user that can shoot and store still images and videos, including camera phones and video phones According to the subscriber's location by the subscriber and the non-subscriber to operate through the wireless Internet system or command module to operate periodically, an image storage unit for storing the image data taken and transmitted by the camera phone and video phone In the comparison / lottery, the game compares the image stored in the image storage unit with the image data that is the reference data and calculates the coincidence ratio, and selects the winner or selects a winner from all the transferred image data. Users of camera phones and video phones to join In conjunction with additional services operating module carriers consisting of a web server that provides web site so you can see the command data from the agent is configured to provide services,

In addition, by using a device that can shoot and store still images and videos, including camera phones and video phones, access to the wireless Internet provided by any one of the mobile carriers, and when the subscription fee is paid to participate in the game, the camera phones And subscribing to a game service according to whether the video phone is a phone number. Transmitting arbitrary command data from the service operation module unit through a mobile communication network when subscribing to a game service; Photographing a target corresponding to the transmitted command data by the camera phone and the video phone; Transmitting the image data of the photographed target to the service operation module unit through the mobile communication network by the multi-messaging service; Arbitrary image data is selected from the image data transmitted according to the winning criteria of the service operation module unit, and the winning fact is notified to the user of the camera phone and the video phone of the selected image data.

Accordingly, the present invention provides a new type of active game service using a camera phone and a video phone, so that the mobile communication related to the service provider and data transmission due to the increased demand of game participants who want to use it. Not only can operators expect to improve their profits, but they can also search for targets offline, which can help them develop their intelligence, such as investigative and reasoning power.

Description

Game operation system using a camera phone and the game operating method}

The present invention relates to a game operating system using a camera phone and a method of operating the game, and more particularly, to a predetermined rule among game participants who shoot a target target corresponding to a command transmitted from a service operator and transmit the captured image. The present invention relates to a game operating system and a game operating method using a camera phone to select winners and pay prizes.

As is well known, the mobile communication terminal is a multi-functional mobile communication terminal to satisfy various consumer's needs by providing additional functions other than voice calls due to the development of communication technology and terminal manufacturing technology in addition to providing a simple telephone function. Is being released and commercialized.

For example, an Internet phone providing Internet search and E-mail use, a terminal with a radio function, an MP3 phone combining an MP3 player and a phone function, a mobile banking phone capable of paying or performing a financial business, and a digital camera on the terminal. In addition to the basic functions of the terminal, such as a portable composite communication terminal in which a function is implemented, that is, a camera phone or a video phone, various functions are generally provided.

Here, the camera phone or the video phone can capture and store and play a specific object, check it through a display unit, upload it to a PC, and edit and process it according to a user's preference while checking data, or edit the photographed image. The ability to send to other places using -mail and phone numbers is provided.

In addition, an image taken by the camera phone may be provided to the public through a web service that stores and discloses pictures transmitted through an internet medium such as an actual album. In addition, the community on the Internet has been activated to facilitate the exchange of image data, and it is also possible to create a portfolio such as a portfolio using photographs collected through downloads.

As such, since the camera phone and the video phone provide a multifunctional function according to the user's needs, the sales ratio of the camera phone and the video phone accounts for a high proportion of the sales of all mobile communication terminals (mobile phones), and the camera camera is gradually progressive in the future. In addition, the demand for replacement and purchase from video phones is increasing, and thus the supply is expanding.

 However, at present, the camera phone and the video phone transmit an image of a specific object photographed as described above, or use a multi-messaging service (MMS: Multimedia Messaging Service) to send photos, music, video, etc. Only providing the service of, the camera phone and video phone service combined with the game has not been provided until now.

That is, only the game mounted on the camera phone and the video phone or the downloaded one-way online game could be used, and there was no service in which the users of the camera phone and the video phone actively participate in the game.

Accordingly, the present invention has been made in order to solve the above problems, and when the image of the object photographed by the camera phone is transmitted according to the predetermined command data received from the service operator, the prize is awarded to the selected winner through a lottery or other method. The purpose of the present invention is to provide a game operating system using a camera phone that provides an interactive interactive game that actively induces the participation of camera phone and video phone users.

In addition, the present invention has another object to be used as an event means by activating the event by sending a notification message related to the event to an unspecified number in a specific area.

In addition, the present invention has another object to be utilized as a product promotion means and advertising means by photographing and transmitting a specific person or a new product when the product is released.

In addition, the present invention provides a game of the interactive interactive concept to induce more camera phone or video phone users to participate in the game operation using a camera phone to generate revenue and increase sales by providing new services The purpose is to provide a game operating method of the system.

Game operating system using a camera phone of the present invention for achieving the above object, in a system provided with a camera phone and a video phone having a digital camera function is configured to participate in a predetermined game, at least one command data wirelessly Play a game that transmits the image data shot corresponding to the command data by the camera phone and video phone user who transmits it through the Internet or announces on the website and confirms the command data and selects a winner according to a predetermined rule. Ongoing service operation module unit; And transmitting the command data transmitted from the service operation module unit to the camera phone and the video phone according to a wireless application communication protocol, and the image data transmitted from the camera phone and the video phone is a multi-messaging service (MMS). The mobile communication module unit transmits to the service operation module unit and distributes the profit ratio of the information usage fee and the multi-messaging service fee generated by the camera phone and the video phone user to the service operation module unit.

In addition, the game operating method of the game operating system using the camera phone of the present invention for achieving the above object, the game provided from the service operation module unit that proceeds the game in a certain manner through the use of the camera phone and the video phone. In the game operation method of participating, the service operation module unit selects a winner from among the camera phone and video phone users participating in the game and pays prizes, provided by any one of the mobile communication providers using the camera phone and the video phone. Accessing the wireless Internet and subscribing to a game service depending on whether the camera phone and the video phone are recognized when a subscription fee is paid to participate in a game; Transmitting arbitrary command data from the service operation module unit through a mobile communication network when subscribing to the game service; Photographing a target corresponding to the transmitted command data by the camera phone and the video phone; Transmitting the image data of the photographed target to the service operation module unit through the mobile communication network by a multi-messaging service; According to the winning criteria of the service operation module unit, arbitrary image data is selected from the transmitted image data, and the winning fact is notified to the camera phone and video phone user of the selected image data.

Hereinafter, exemplary embodiments of the present invention will be described with reference to the accompanying drawings.

1 is a block diagram showing a game operating system using a camera phone according to a preferred embodiment of the present invention, Figure 2 is a schematic diagram showing an organic relationship between the components of FIG.

As shown in the figure, the game participant photographs an object corresponding to at least one or more instruction data transmitted through an offline medium or a mobile communication network, and performs the overall game to pay the winners notice and give a prize by referring to the image data of the object. The service operation module unit 30, the wireless Internet connection is available and the digital camera function is provided, and the service operation module unit by taking a corresponding image of the command data received from the service operation module unit 30 via a wired or wireless communication network Camera phone (10, or video phone) that is a device that can shoot and store still images and videos to be sent to 30, the command data and images between the service operation module unit 30 and the camera phone (10) Mobile communication that manages the wireless transmission and reception of data according to a predetermined communication protocol standard It consists of a module part (20).

In addition, according to the present invention, a terminal (not shown) of an event / advertiser 60 for executing an event or advertising a specific product in a specific region is provided with the service operation module unit 30 and an online / offline medium. It is configured in conjunction with

Of course, the event / advertiser 60 pays a fee for providing the service to the service operation module unit 30, and the data for the event / advertiser 60 is stored in the data storage unit 40 to be described later.

The service operation module unit 30, according to the location-based service in the case of the subscriber to transmit the pre-stored command data according to the game service selection of the camera phone 10 and the video phone user (that is, game participants) or In the case of a non-subscriber, an image in which image data photographed and transmitted by the command module unit 34, the camera phone 10, and a video phone that are provided to be confirmed through a wireless internet system or operated to be transmitted periodically is stored. The storage unit 36 compares the image data stored in the image storage unit 36 with the image data of the command data, calculates the accuracy, etc., and sequentially selects winners or selects a winner through a lottery 38. A data storage unit 40 storing the phone numbers of the camera phone 10 and the video phone and basic personal information of the user; To determine the reference data on the web site includes a web server 50 for a website, the control unit 32 to manage the respective components as a whole.

The mobile communication module unit 20 is a wireless application protocol (WAP; Wireless Application Protocol) provided with a communication protocol standard for data transmission and reception between the service operation module unit 30, the camera phone 10, and a video phone. A server 22, a location-based service (LBS) server 24 for automatically detecting the location of the camera phone 10 and the video phone to detect the user's local location, and the service operation module unit 30 ) And a billing processor 26 for calculating and distributing the information fee generated from the camera phone 10 and the video phone.

2 is a view showing an organic relationship between the components of FIG. 1. Referring to this, the camera phone 10 and the video phone, the mobile communication module unit 20, the service operation module unit 30, and the event / advertising company 60 each provides a service that can provide their own They use and provide them, and they are building organic relationships with each other such as paying the information fee for using the service. For example, the camera phone 10 or the video phone user bears the information service fee for using the service to the mobile communication module unit 20, and the mobile communication module unit 20 is the service operation module unit 30. The system is provided with functions such as system construction, service operation, service maintenance / maintenance, and the like, and distributes the information usage fee generated from the camera phone 10 and the video phone user.

The operation of the present invention configured as described above will be described with reference to FIGS. 3 to 7.

3 is an overall flowchart showing a game operating method of the game operating system using a camera phone according to an embodiment of the present invention.

Here, a user who wants to participate in a game (ie, treasure hunt game; referred to as treasure hunt) provided by the service operation module unit 30 of the present invention receives or receives a command using the camera phone 10 and a video phone. , Or access the website provided by itself can receive the command.

First, in order to confirm the game instruction for treasure hunt through the camera phone 10 and the video phone, the user connects to the wireless Internet using his camera phone 10 and the video phone (ST100, ST102).

When connected to the wireless Internet, the main menu screen for the treasure hunt is displayed on the display window of the camera phone 10 and the video phone, and the user selects and accesses the treasure hunt menu on the main menu screen (ST104). The main menu screen is typically executed through its own browser of the mobile communication module 20, and the treasure hunt menu is developed to be mounted at a predetermined position of the main menu screen.

In this case, when the user first accesses the treasure hunt (YES in ST106), the user must subscribe to a service for using the treasure hunt game, which is performed by selecting a service subscription application menu provided in the treasure hunt menu ( ST108). In case of intention to subscribe to the treasure hunt service, a predetermined fee is charged according to the subscription of the service, and the cost may be added to the usage fee of the mobile communication terminal, and may be notified or paid by various methods such as automatic transfer, Giro transfer, and the like.

When the subscription fee is paid for the service subscription, the mobile communication module unit 20 recognizes the presence or absence of subscription through the phone numbers of the camera phone and the video phone, and the service operation module unit 30 subscribes to the subscribed service. The phone number and user information are received from the mobile communication module 20 and stored in the data storage 40.

As such, when the subscription for the treasure hunt service is successfully used, the camera phone 10 and the video phone user receive the instruction data transmitted from the service operation module unit 30 while accessing the treasure hunt menu. The treasure reminder in the treasure hunt menu, that is, the reception data is automatically received depending on whether or not the subscription of the service that receives the command data.

For example, when the camera phone 10 and the video phone user do not subscribe to the treasure alert from step 108, they access the wireless Internet every time to receive command data (NO in ST110, ST111), but the camera phone 10 If the video phone user has subscribed to the treasure alert (Yes in ST110), the command data is continuously received at a predetermined cycle such as daily / timely / weekly / monthly (ST112). In addition, as will be described later, the location-based service can identify the location of the subscriber and transmit the command data.

In the exemplary embodiment of the command data, as shown in FIG. 4A, the 'command of the day', the 'image' and the 'help' are displayed together on the display window of the camera phone 10 and the video phone. The help helps to inform the camera phone 10 and the video phone user of which specific place the image currently displayed on the display window is located.

Of course, although the command data is described as being transmitted in the form of a multimedia messaging service (MMS), the command data may be transmitted by various message transmission methods such as a short message service (SMS) based on text. The mobile communication module 20 is transmitted to the camera phone 10 and the video phone.

According to the message transmission method as described above, the user can confirm the command data transmitted from the mobile communication module 20 to the camera phone 10 and the video phone (ST114), and the user corresponds to the command data. The target is searched (ST116).

Subsequently, when the target object for the command data in a predetermined place is found according to the search, the user photographs the found object, that is, the camera as shown in FIG. 4B by using a camera provided in the camera phone 10 and the video phone. (ST118).

Then, the user manipulates a certain specific number previously provided by the mobile communication module unit 20 and transmits the photographed image to the mobile communication module unit 20 by a general wireless data transmission method (ST120). Then, the mobile communication module unit 20 transmits the image data to the service operation module unit 30, and the service operation module unit 30 transmits the image data to the image storage unit according to the control operation of the control unit 32. Save at 36.

Thereafter, the service operation module unit 30 checks the received image data, selects a winner according to a predetermined rule, and provides a prize (ST122).

The winner is selected by the service operation module 30 before the start of the treasure hunt, and the selection method is selected by random drawing among all the image data transmitted by participating in the treasure hunt, or from among the transmitted images. The method can be provided in various ways, such as extracting the accuracy with the image presented in the command data of the treasure hunt to select a user who has been photographed and transmitted closest to each other. In the case of selecting a winner through the lottery or extracting the accuracy, the comparison is performed by the comparison / lottery unit 38 of the service operation module unit 30.

When the winner is selected by the above method, the service operation module unit 30 announces the winner on the website, or announces by e-mail, SMS, CBS, EMS, MMS, ARS, etc., and then the winner wins the prize. Prizes will be sent to the winners in order to receive them.

On the other hand, the camera phone 10 and the video phone user to participate in the game, in addition to receiving and confirming the command data through the mobile communication module unit 20 as described above, the web of the service operation module unit 30 You can access the site and check the command data after membership registration (ST124, ST126). Although the website is not shown in the drawings, it is composed of a typical web page. For example, a user can register and use the service after registering a user ID and password input window, command view window, winner notification window, event, club, user guide window, etc. This may be variously changed by the service operator.

The participant who confirms the instruction data on the website, photographs the image using the camera phone 10 and the video phone as described above, and sends the image to the service operation module unit 30 through the mobile communication module unit 20. Will be sent. Since the process is already the same as the above process, a detailed description will be omitted.

5A to 5C are flowcharts illustrating various embodiments of game progression according to the present invention.

The embodiment relates to the treasure hunt main menu displayed on the display of the camera phone or video phone, wherein the main menu is' 1. Find nearby treasures, 2. Find treasures by region, 3. Preview the next treasure, 4. Best-Shot, 5. Apply for treasure alerts, 6. View my information, 7. User guide, 8. Information fees Of course, the menu configuration can be done differently.

First, FIG. 5A is a flowchart illustrating an embodiment of finding surrounding treasures of a camera phone 10 and a video phone user.

When the camera phone 10 and the video phone user have a wireless Internet connection and access the treasure hunt menu, the main menu for the treasure hunt is displayed on the display window of the camera phone 10 and the video phone.

And, in the main menu '1. If you select 'near treasures' (ST130), the location of the camera phone 10 and the video phone is confirmed in real time by the location-based service server 24 of the mobile communication module 20, the camera phone 10 ) And the location of the video phone, the command module 34 of the service operation module unit 30 transmits the command data (ie, treasure map) for the current location to the camera phone 10 and the video phone. (ST132, ST134). For example, 'Your current location is Samsung-dong, Gangnam-gu. In the current area, a treasure is hidden, 'and a command data including a menu for selecting a' treasure map 'is displayed.

Subsequently, when the camera phone 10 and the video phone user select the 'treasure map' menu, the camera phone 10 and the video phone user display a certain image and a help, and the camera phone 10 and the video phone user search for treasure based on the image. . At this time, when the treasure map is selected, the camera phone 10 and the video phone user can see the treasure map and can see the details of the treasure and only a portion of the entire image. Then, the camera phone 10 and the video phone user finds and photographs an image including the image based on the image of only the part, and transmits it to the service operation module unit 30.

Secondly, FIG. 5B is an embodiment flowchart showing a treasure hunt by region.

As shown in FIG. 5A, when the user of the camera phone 10 and the video phone makes a wireless Internet connection and accesses the treasure hunt menu, the main menu for the treasure hunt is displayed on the display window of the camera phone and the video phone (ST140).

And, in the main menu '2. Select 'Trace by Region' to display the area where the treasure is currently hidden. If the camera phone 10 and the video phone user are selected from the displayed areas, the user can participate in the treasure hunt currently performed in the selected area (ST142 and ST144).

For example, if an image is presented along with 'the place frequently appeared in the drama' ** in the command data, the camera phone 10 and the video phone user search and find the same place in the selected area based on the presented image and the help. And, it is to shoot and transmit to the service operation module unit 30. Of course, the winner is selected according to the drawing method or the accuracy calculation as described above.

In addition, since the next treasure preview menu is provided in the main menu as well as the treasure hunt currently in operation, the camera phone 10 and the video phone user can search for the contents of the treasure hunt being performed in an arbitrary region. The treasure preview provides only tips for the next treasure and does not provide detailed images.

Thirdly, Fig. 5C shows that command data is directly provided to the main menu.

As shown, if any command data from the command module unit 34 is transmitted via the mobile communication module unit 20 and displayed at a predetermined position of the main menu, the camera phone 10 and the video phone user may receive the command. Check the data and shoot and send the image.

For example, when the command data is 'find SPEED 010', the camera phone 10 and the video phone user find and photograph the same image as the command data, and transmit the same to the service operation module unit 30. do.

That is, FIGS. 5A to 5C illustrate embodiments in which the service operation module unit 30 provides a variety of game progress methods. In addition, other game methods may be applied.

For example, the game proceeding method similar to that of FIG. 5A, but FIG. 5A shows that the camera phone 10 and the video phone user actively select 'near treasure hunt' from the main menu and participate in the treasure hunt game. The module unit 20 searches for the current subscriber location according to the function of the location-based service server 24 in real time, and the command related to the area where the subscriber is located from the command module unit 34 of the service operation module unit 30. You can play the game by sending.

In this case, since the camera phone 10 and the video phone user receive the command data existing in the area where they are located, the camera phone 10 and the video phone can find the target for the command data more easily. The user manipulates a specific number related to the service and transmits the photographed image to the mobile communication module unit 20 by a general wireless data transmission method. The transmitted image is determined whether or not to win according to the operating method of the service operation module unit 30.

On the other hand, according to the present invention can be limited to a specific region through the camera phone and video phone to proceed with the event. This will be described with reference to FIG. 6.

When an event request is generated from the event company 60 (ST160), the service operation module unit 30 transmits the event notification to the camera phone 10 or the video phone of the subscriber who subscribes to the service, and also to the website. The event is announced (ST162).

The event notification will be in the form of 'find Gold Tulips in **' and will include how to participate, winners' announcements, and prizes.

Then, according to the event participation decision (ST164), the camera phone 10 or the video phone users who confirmed the event to search the target object corresponding to the event order at the event site, the camera phone that found the 'Gold tulip' according to the search result ( 10) or the video phone user shoots it (ST166), and then wirelessly transmits to the service operation module unit 30 via the mobile communication module unit 20 (ST168).

Thereafter, the winner selection process performed in the service operation module unit 30 is applied in the same manner as described above (ST169).

7 is a flow chart showing an embodiment that proceeds by utilizing the game system according to the present invention as an advertising means.

7 is to improve the publicity effect for the product when a new product is released from a predetermined company.

As shown in FIG. 7A, a new new product is released in comparison with the existing product, and the company which has released the product in order to advertise it requests the advertisement to the service operation module unit 30 (ST170).

Then, the service operation module unit 30 produces the command data for the product and provides it to the command module unit 34, and notified on the website of the service operation module unit 30 or via an offline medium, or The command data is transmitted to an unspecified camera phone 10 or video phone (ST172, ST174).

The command data is in the form of, for example, 'Please take a photo of the product and send it', and includes the participation method, the winner's announcement, and the prize contents.

As such, the command data is confirmed through the website or through the camera phone 10 and the video phone, and according to the event participation decision (ST176), the camera phone 10 or the video phone user shoots the newly released product. And transmits to the service operation module unit 30 using a specific number (ST178, ST180).

The service operation module unit 30 checks the plurality of images transmitted and selects a winner through a lottery or the like to give a prize (ST182).

As described above, according to the game operating system and the game operating method using the camera phone of the present invention, the command data to be sent to the user's own camera phone or video phone or check the command data from the web page operating the service When shooting and transmitting the object, by providing a new service that selects a winner from the transmitted data by a certain method and pays prizes, any user of the camera phone and video phone can easily participate in the game as well as offline. This is an active game that explores the target for the order, which can lead to differentiation from the existing mobile game, which can improve the profitability of service providers and mobile operators by providing a new revenue model.

In addition, the game participant can not only explore the target target for the instruction in detail, but can expect the effect of enhancing the exploration, reasoning, and intelligence development of the participant.

In addition, large amusement parks, areas with a large floating population, and companies that want to promote new products can increase sales by linking the game service of the present invention to event events and advertisements.

1 is a block diagram showing a game operating system using a camera phone according to an embodiment of the present invention,

2 is a schematic diagram showing an organic relationship between the components of FIG.

3 is an overall flowchart showing a game operating method of the game operating system using a camera phone according to an embodiment of the present invention,

4A to 4C are exemplary embodiments in which a process of receiving a game command and transmitting photographed image data in the flowchart of FIG. 3 is displayed on a camera phone;

5A-5C are flow charts illustrating various embodiments of game progression in accordance with the present invention;

6 is an embodiment flowchart showing that the game system according to the present invention is used as an event means.

7 is a flow chart showing an embodiment that proceeds by utilizing the game system according to the present invention as an advertising means.

* Description of the symbols for the main parts of the drawings *

10: camera phone, 20: mobile communication module unit,

22: WAP server, 24: LBS server,

26: billing processing unit, 30: service operation module unit,

32: control unit, 34: command module unit,

36: image storage, 38: comparison / lottery,

40: data storage, 50: web server,

60: Event / Advertiser.

Claims (11)

In the system provided with a camera phone and a video phone having a digital camera function and configured to participate in a predetermined game, At least one command data is transmitted through a wireless Internet network or notified on a website, and the camera phone and video phone user confirming the command data receives image data photographed corresponding to the command data, and receives a predetermined rule. A service operation module unit for performing a game according to selecting a winner; And The command data transmitted from the service operation module unit is transmitted to the camera phone and the video phone according to the wireless application communication protocol, and the image data transmitted from the camera phone and the video phone is transmitted to a multimedia messaging service (MMS). The mobile communication module unit is transmitted to the service operation module unit, and the mobile communication module unit for distributing the profit ratio of the information usage fee and the multi-messaging service fee generated by the camera phone and the video phone user with the service operation module unit is interconnected. Game operating system using a camera phone. The method of claim 1, The service operation module unit, According to the service selection method of the camera phone and video phone users, the pre-stored command data is transmitted according to the subscriber's location by the LBS, and the non-subscriber is confirmed through the wireless Internet system. Command module to operate or to transmit periodically, An image storage unit storing image data photographed and transmitted by the camera phone and the video phone; A comparison / lottery to compare the image stored in the image storage unit with image data as a reference data and calculate a coincidence ratio to select a winner or to select a winner through a lottery from all the image data transmitted; A web server providing a website for allowing camera phone and video phone users to participate in the game to check command data on the website; Game command system using a camera phone characterized in that it comprises a command module unit, image storage unit, comparison / lottery unit, a control unit for managing the web server as a whole. The method of claim 1, The mobile communication module unit, Wireless application protocol (WAP) server provided with a communication protocol standard for data transmission and reception between the service operation module unit and the camera phone and video phone, Location-based service (LBS) server for automatically detecting the location of the camera phone and video phone to detect the user's local location, and Game service system using a camera phone characterized in that it comprises a service processing module unit and a billing processing unit for calculating and distributing information usage fee generated from the camera phone and video phone. Participate in the game provided by the service operation module unit that proceeds the game in a certain manner through the use of the camera phone or video phone, and select the winner from the camera phone and video phone users who participated in the game. In the game operation method to pay, Access the wireless Internet provided by any one mobile communication service provider using the camera phone and the video phone, and subscribe to the game service according to whether the phone number of the camera phone and the video phone is paid when the subscription fee is paid to participate in the game. Becoming; When subscribing to the game service, any command data is transmitted from the service operation module unit through a mobile communication network to be transmitted according to location-based services for subscribers and for confirmation through a wireless Internet system for non-subscribers or periodically. Becoming; Photographing a target corresponding to the transmitted command data by the camera phone and the video phone;  Transmitting the image data of the photographed target to the service operation module unit through the mobile communication network by a multi-messaging service; A random image data is selected from the transmitted image data according to the winning criteria of the service operation module unit, and the winning fact is notified to the camera phone and video phone user of the selected image data. Game operating method of the game operating system using the phone. The method of claim 4, wherein The command data transmitted from the service operation module unit to the camera phone and the video phone is transmitted in various forms such as a short message service (SMS), a multimedia messaging service (MMS), a CBS, and an EMS. Game operating method of the game operating system using a camera phone, characterized in that. The method according to claim 4 or 5, When the command data is transmitted to the wireless Internet, the command data is transmitted to the camera phone and the video phone, or when subscribed to a separate command transmission related service, the command data is periodically transmitted to the camera phone and the video phone according to a preset rule. Game operating method of the game operating system using a camera phone, characterized in that made. The method of claim 4, wherein When the photographed image data is transmitted from the camera phone and the video phone to the service operation module unit, the game operating system using the camera phone, characterized in that is performed when a predetermined number is set in the camera phone and the video phone. How to operate the game. The method of claim 4, wherein In the command data, command data about the periphery of the place where the camera phone and the video phone user are currently located is transmitted or used according to the location-based service of the mobile communication service provider according to the selection of the camera phone and the video phone user. The game operating method of the game operating system using a camera phone, characterized in that the command data for the area is transmitted if any of the above areas is selected. The method of claim 7, wherein The image included in the command data is a game operating method of the game operating system using a camera phone, characterized in that only a part of the entire image is displayed. The method of claim 4, wherein Game operation method of the game operating system using a camera phone, characterized in that to participate in the game by checking the command data known on the website provided in the service operation module unit. The method of claim 4, wherein Transmitting to the service operation module unit a request for event execution in a predetermined region or an advertisement request for a newly released product; Sending the event execution request or advertisement request to an unspecified number of camera phones and video phones through the mobile communication network or known in an offline medium or website; An event participation step of capturing a corresponding object by the camera phone user who has confirmed the request message and transmitting it to the service operation module unit; And And a step of selecting a winner according to a predetermined rule based on the data transmitted by the service operation module unit and awarding prizes.