KR20050087207A - System and method for transmitting an advertisement data using the information communication network - Google Patents

Abstract

When the banner advertisement of the website is clicked, the present invention provides an advertisement information transmission system using an information communication network to quickly transmit advertisement information associated with the banner advertisement to a desired receiving mobile through an information communication network (Internet, mobile communication network). And to a method.

To this end, the present invention, in a system using an information communication network, such as the Internet and mobile communication network, if a predetermined banner advertisement is selected on the website, the information input for the receiving side mobile to which the advertisement information download access information is to be transmitted and input, Transmits predetermined advertisement information download access information to the receiving mobile through the Internet and the mobile communication network based on the received information, and when the receiving mobile confirms the advertising information downloading access information, the advertisement is downloaded in advance to the selected banner advertisement. A service providing server for transmitting the received advertisement information to the receiving mobile; And a database including a banner advertisement DB storing a plurality of banner advertisements, an advertisement information DB storing advertisement information previously associated with each banner advertisement, and an advertiser information DB storing advertiser information. .

Description

System and method for transmitting advertisement information using information and communication network {System and method for transmitting an advertisement data using the information communication network}

The present invention relates to a system and method for transmitting advertisement information using an information communication network. More specifically, the advertisement information linked to a banner advertisement on an initial screen of a website is transmitted to a desired receiving mobile through an information communication network. A system and method are provided for enabling transmission.

As the Internet based on TCP / IP (Transport Control Protocol / Internet Protocol) has spread, various communication networks have been integrated around the Internet, and various data including various types of data can be searched using the Internet or video data Services are diversified and diversified, such as systems and services that can transmit the data in real time.

In addition, as the use of the Internet is becoming more popular, shopping using electronic commerce or purchasing various kinds of products has become popular. As such electronic commerce spreads, competition for advertisement through the Internet is intensifying day by day.

In general, a conventional advertising method using an information communication network allocates a predetermined area in a banner or box shape to a home page of a web site opened in an information communication network such as the Internet. And display an advertisement relating to a specific product or service in this area.

Later, when a visitor to this homepage clicks on the banner or box ad described above, the visitor links to display the advertisement contents that introduce the product or service of the advertisement, so that the visitor's product (including the service) The form and details of the will be known.

The advertising method using the Internet has developed from a passive method of displaying an advertisement on a part of a specific site so that the visitor can see it, and an active method of providing a cost advertisement or a benefit to the visitor who clicks on the advertisement.

For example, with the explosive increase in the number of advertisement sites displaying advertisements for e-commerce products, recently, a certain amount of cyber money (or reserves) is deposited for service subscribers who browse such advertisement sites, and the reserves deposited are members or parties. We are constantly trying to increase the effectiveness of advertisements by performing services that provide the actual amount or specific products.

The Internet banner advertisement is a one-time one because the user always visits the relevant site and clicks the banner, and accordingly, the user is linked to the advertiser site or linked to a screen showing more details. There is a problem that the effect of the advertisement is reduced only by the advertisement.

In addition, since the Internet banner advertisement is inconvenient to always click on the banner after the user visits the relevant site using a computer as described above, if the user is in a place where the computer is not equipped with the advertisement previously seen Even if you want to see it again, you will not be able to see it immediately.

And, in order to inform the acquaintances of such good contents by viewing the advertisement of the good contents through the Internet banner advertisement, in general, informing the acquaintances of the corresponding web site or outputting the advertisement contents and delivering them through a fax or the like. In the former case, it is necessary to memorize the website that the advertised, or to access the advertisement immediately, go to a computer with internet access. In the latter case, the sender and receiver can There is a hassle to move to a place.

The present invention has been proposed to solve the above-mentioned problems. When the banner advertisement of the website is clicked, the advertisement information associated with the banner advertisement is transferred to a desired receiving mobile through an information communication network (Internet, mobile communication network). It is an object of the present invention to provide an advertisement information transmission system using an information and communication network to be quickly transmitted.

Another object of the present invention is an advertisement using an information communication network that when the banner advertisement of the website is clicked, the advertisement information associated with the banner advertisement is quickly transmitted to a desired receiving mobile through an information communication network (Internet, mobile communication network). The present invention provides a method for transmitting information.

In order to achieve the above object, the advertisement information transmission system using the information communication network according to a preferred embodiment of the present invention, in a system using an information communication network, such as the Internet and mobile communication network,

When a predetermined banner advertisement is selected on the website, the advertisement information download access information is requested to be input to the receiving mobile to be transmitted, and based on the inputted information, the predetermined advertising is transmitted to the receiving mobile through the Internet and the mobile communication network. A service providing server which transmits advertisement information download access information and transmits advertisement information previously associated with the selected banner advertisement to the receiving mobile when the receiving mobile confirms the advertising information downloading access information; And a database including a banner advertisement DB storing a plurality of banner advertisements, an advertisement information DB storing advertisement information previously associated with each banner advertisement, and an advertiser information DB storing advertiser information. It is characterized by.

Preferably, the service providing server DB management unit for managing the information in the database, a reception number input window providing unit for providing a predetermined reception number input window for inputting the phone number of the mobile of the receiving side, the received reception And a reception number temporary storage unit for temporarily storing a number, and a control unit controlling transmission of advertisement information download access information to the receiving mobile and transmission of advertisement information to the receiving mobile.

In addition, the advertisement information transmission method using the information communication network according to an embodiment of the present invention, in the method for transmitting predetermined advertising information using an information communication network, such as the Internet and mobile communication network,

If a predetermined banner advertisement is selected on the website, displaying a predetermined information input window for requesting input of information on a receiving mobile to which advertisement information download access information is to be transmitted; A second step of transmitting predetermined advertisement information download access information to the receiving mobile through the Internet and a mobile communication network when the information on the receiving mobile is input to the information input window; And a third process of transmitting the advertisement information pre-associated with the selected banner advertisement to the receiving side mobile when the receiving side mobile confirms the advertisement information download access information.

Hereinafter, an advertisement information transmission system and method using an information communication network according to an embodiment of the present invention will be described with reference to the accompanying drawings.

1 is a configuration diagram of an advertisement information transmission system using an information communication network according to an embodiment of the present invention, which includes user PCs 10a to 10n capable of connecting to the Internet 12; Mobile terminals 18a to 18n capable of wireless communication with the mobile communication network 16; A WAP gateway (WAP gateway) for converting the WAP protocol and the Internet TCP / IP protocol between the Internet 12 and the mobile communication network 16 in an efficient manner; When a predetermined banner advertisement is selected on the website, the advertisement information download access information (e.g., callback URL) is inputted to the receiving mobile (that is, one of the mobile terminals 18a to 18n) to which the advertisement is to be transmitted. Request and download predetermined advertisement information download access information to the receiving mobile (that is, any one of the mobile terminals 18a to 18n) via the Internet 12 and the mobile communication network 16 based on the inputted information. And when the advertisement information download access information (eg, a callback UEL) is confirmed by the receiving mobile (that is, any one of the mobile terminals 18a to 18n), the advertisement information previously associated with the selected banner advertisement is received. A service providing server 20 for transmitting to the side mobile (that is, any one of the mobile terminals 18a to 18n); And a database 22 in which various kinds of information required by the service providing server 20 are stored.

The user PCs 10a to 10n include data input means such as a keyboard, a pen mouse or a conventional voice recognition software package, display means such as a video monitor, voice output means such as a speaker, and processing means such as a CPU. An e-mail program, a web-browser program, software and hardware for providing wired and wireless Internet communication functions, and a personal computer or a laptop equipped with a scanner or the like.

Although not shown in detail, the mobile communication network 16 typically includes: a base station for performing communication using a wireless section together with the mobile terminals 18a to 18n; A base station controller connected to the base station and controlling a wireless link and a wired link, and performing a handoff function for maintaining the continuity of the call even when the subscriber is moving; An exchange station connected to the base station controller, which constitutes a subscriber's call path and performs a connection with another communication network (eg, Internet, PSTN); And all permanent information of the mobile terminal (for example, a mobile identification number (MIN), an electronic serial number) required to connect an incoming call to the mobile terminals 18a to 18n or to provide other mobile communication services. ESN), subscriber information, various supplementary service information, etc.).

The mobile terminals 18a to 18n are terminals such as PCS phones, cellular phones, cellular phones, PDAs, and the like, and the mobile terminals 18a to 18n provide browsing of advertisement information and various contents transmitted from the service providing server 20. Supported Micro Browser is built-in.

And, as shown in FIG. 2, the service providing server 20 is configured to manage the information in the database 22 (ie, update, read, etc.) of the DB manager 30 and the mobile terminals 18a to 18n. A reception number input window providing unit 32 for providing a predetermined reception number input window for inputting a telephone number, a reception number temporary storage unit 34 for temporarily storing the input reception number, and the mobile terminal ( And a control unit 40 that controls transmission of advertisement information download access information (callback URL) to 18a to 18n and transmission of advertisement information to the corresponding mobile terminal among the mobile terminals 18a to 18n. The control unit 40 has a variety of programs related to website operation.

In addition, the service providing server 20 stores a billing unit 36 for billing the corresponding advertiser based on the transmission of advertisement information associated with the selected banner advertisement in advance, and a billing result of the billing unit 36. The billing information storage unit 38 is further provided.

In the present invention, the advertisement information pre-linked (linked) to the selected banner advertisement refers to a text message or coupon of a predetermined number (eg, 1000 to 4000 characters) provided in advance by the advertiser of the banner advertisement. . For example, when a user accesses a website of the service providing server 20 and selects a banner advertisement for a diet advertisement on an initial screen (home page), the advertisement contents of the diet product provided by the advertiser of the diet banner advertisement are displayed. A text message of a predetermined number of characters is transmitted to one of the mobile terminals (selected mobile terminal) among the mobile terminals 18a to 18n. In this case, the advertisement contents for the diet product provided by the advertiser of the diet banner advertisement are displayed. Advertisement information previously linked to the selected banner advertisement. The advertisement information may be in the form of a coupon or a combination of a text message and a coupon.

In the present invention, the service providing server 20 is named, which may be referred to as a web server in terms of having a web site, which is only functionally different from a general web server. However, when the service providing server 20 is called a web server, the service providing server 20 should be a web server including internal components as shown in FIG. 2.

And, as shown in FIG. 3, the database 22 includes a banner advertisement DB 50 that stores a plurality of banner advertisements, and an advertisement storing advertisement information associated with (linked) each banner advertisement. Advertiser information DB 54 which stores information DB 52 and information of the advertiser (e.g., company name, representative name, address, telephone number, website address, information on provided banner advertisement and advertisement information). ).

And, the information stored in each DB in the database 22 is updated periodically or irregularly based on the information provided from the advertiser side.

Next, the operation of the advertisement information transmission system using the information communication network according to an embodiment of the present invention will be described with reference to the flowchart of FIG. 4.

First, when a user connects to the web site of the service providing server 20 via the Internet 12 using a PC (assuming 10a to 10n) (step S10), the service providing server 20 An initial screen (home page) (60 in FIG. 5) containing a banner advertisement or the like provided in the above is displayed on the monitor of the user PC 10a (step S12).

In FIG. 5, the banner advertisement 70 appears to be as if there is one, but in practice it should be seen that there are a plurality of banner advertisements. In addition, the banner advertisement 70 in FIG. 5 has a conventional form, and the main advertisement display area 72 indicating that there is main advertisement information linked as shown in FIG. 6A has an upper end of the banner advertisement 70. 6B is provided at the bottom of the banner advertisement 70. The receiving number input window selection area 74 which instructs the display of the receiving number input window to transmit the main advertisement information linked to the mobile terminal as shown in FIG. 6B. It may be installed. Of course, the areas 72 and 74 may be provided on the left or right side of the banner advertisement 70. In order to perform the following operation, the form of the banner advertisement 70 may be general as shown in FIG. 5, and to inform the user that there is advertisement information previously linked to the banner advertisement 70, FIG. 6A or 6B. It may take the form Of course, even if the banner advertisement 70 of the general form as shown in Figure 5 can be made to transmit the advertisement information of the present invention described later, as shown in Figure 6a or 6b, the main advertisement display area 72 or receiving number input Banner advertisement with window selection area 74 and banner advertisement without such area 72 or 74 may be displayed together with the advertisement information transmission of the present invention described below.

Preferably, there will be a plurality of banner advertisements 70 on the initial screen 60, where banner advertisements with areas 72 or 74 and banner advertisements without areas 72 or 74 will be mixed. . Only then will the user be able to easily identify which banner ad is being sent the advertisement information of the present invention.

In this state, when the user clicks on the monitor advertisement 70 (assuming a banner advertisement having associated (linked) advertisement information) on the monitor using a mouse ("Yes" in step S14), a corresponding signal is received. Is transmitted from the user PC 10a to the service providing server 20 through the Internet 12, and the service providing server 20 sends a received number input window as shown in FIG. 7 to the corresponding user PC 10a. Display on the monitor (step S16).

Then, the user enters the telephone number of the other party's mobile (one of the mobile terminals 18a to 18n, which is assumed to be 18a) to be entered in the reception number input window displayed on the monitor of his PC 10a. Select Send ("Yes" in step S18). Here, the telephone number of the other party's mobile 18a to download the advertisement information linked to the banner advertisement selected by the user is entered in the receiving number input window, and the other party's mobile 18a may be its own mobile terminal or a friend. It may be a mobile terminal of acquaintances.

Accordingly, the written telephone number of the mobile terminal 18a is transmitted to the service providing server 20 via the Internet 12, and the service providing server 20 is the telephone number of the received mobile terminal 18a. After temporarily storing the information, the mobile terminal 18a transmits predetermined advertisement information download access information (callback URL) to the mobile terminal 18a (step S20). Here, the predetermined callback UEL transmitted to the mobile terminal 18a may be the website address of the advertiser of the clicked banner advertisement, or the unique callback UEL generated by the service providing server 20 (ie In addition, the present invention may be a callback Uniform Resource Locator (URL) for downloading advertisement information.

Then, when the user of the mobile terminal 18a connects with the received advertisement information download access information (callback UE) (step S22), the corresponding signal is transmitted to the mobile communication network 16, the swap gateway 14, and the Internet ( 12) is transmitted to the service providing server 20, and the service providing server 20 previously linked to the advertisement information previously stored in the database 22, that is, the banner advertisement selected by the user of the PC 10a. The advertisement information is transmitted to the mobile terminal 18a via the Internet 12, the swap gateway 14, and the mobile communication network 16 (step S24). The advertisement information transmitted to the mobile terminal 18a refers to a text message or coupon of a predetermined number (eg, 1000 to 4000 characters) previously provided by the advertiser of the selected banner advertisement. For example, if the selected banner advertisement is the banner advertisement 70 as shown in FIG. 5, the advertisement text for the diet product becomes advertisement information transmitted to the mobile terminal 18a as shown in FIG. 8. The advertisement information may be in the form of a coupon or a combination of a text message and a coupon. Of course, it may be a video message or a voice message instead of the text message, or may be something like a cultural gift voucher or a book discount voucher instead of the coupon. And, for the advertisement information transmitted to the receiving side mobile terminal 18a, the user PC 10a side is linked with the service providing server 20 to preview in advance what content to send before transmission. Operation is possible.

The predetermined advertisement information thus transmitted is displayed on the display panel of the receiving mobile terminal 18a (step S26), so that the user of the mobile terminal 18a is displayed on the display panel of the mobile terminal 18a. The information will tell you what the content is. Since the predetermined advertisement information transmitted to the mobile terminal 18a is stored in the memory of the mobile terminal 18a, the advertisement information can be checked anytime and anywhere even without a computer.

On the other hand, in the above-described embodiment of the present invention, the billing target is the advertiser of the banner advertisement. That is, a user who selects a banner advertisement and decides a desired receiving mobile is available free of charge, and any banner advertisement is selected and associated (linked) advertisement information is sent to the mobile terminal 18a to 18n. In case of transmission to the advertiser, the advertiser side of the selected banner advertisement pays a predetermined information transmission fee. Such billing is notified to advertisers of each banner advertisement of the result of regular billing by the service provision server 20, and bills the information transmission fee accordingly. Of course, when predetermined advertisement information is transmitted, the user may select a corresponding banner advertisement to pay a predetermined information transmission fee to a user who has determined a desired receiving side mobile. In this case, the service providing server 20 It is natural that DB should be prepared to store information of paid members.

As described in detail above, when the banner advertisement is clicked on the initial screen of the website, the advertisement information associated with the banner advertisement is transmitted to the desired receiving mobile through the Internet and the mobile communication network. Even if you do not have a computer, you can use the mobile (mobile terminal) to view high-quality advertising information anytime, anywhere. Therefore, the effect of the advertisement is maximized by being a one-time advertisement rather than a one-time advertisement.

In addition, since it is possible to easily send advertisement information to one's own mobile or another person's mobile, the information is not only quickly shared but also can be accessed whenever the user wants to see the received advertisement information. It is certainly done.

On the other hand, the present invention is not limited only to the above-described embodiment, but can be modified and modified within the scope not departing from the gist of the present invention, the technical idea to which such modifications and variations are also applied to the claims Must see

1 is a configuration diagram of an advertisement information transmission system using an information communication network according to an embodiment of the present invention;

2 is an internal configuration diagram of a service providing server shown in FIG. 1;

3 is an internal configuration diagram of a database DB shown in FIG. 1;

4 is a flowchart illustrating a method of transmitting advertisement information using an information communication network according to an embodiment of the present invention;

5 is a view showing an example of the initial screen (home page) employed in the method description of the present invention,

6a and 6b exemplarily illustrate forms of banner advertisement employable in the method description of the present invention;

7 is a view showing an example of a reception number input window employed in the method description of the present invention;

8 is a diagram illustrating an example of advertisement information employed in the method description of the present invention.

** Explanation of symbols for main parts of drawings **

10a-10n: User PC 12: Internet

14: swap gateway 16: mobile communication network

18a to 18n: mobile terminal 20: service providing server

22: database 30: DB management unit

32: receiving number input window 34: temporary storage of the receiving number

36: billing section 38: billing information storage section

50: banner advertising DB 52: advertising information DB

54: advertiser information DB 60: initial screen (home page)

70: banner advertising 72: main advertising display area

74: receiving number input window selection area

Claims (10)

In a system using an information communication network such as the Internet and a mobile communication network, When a predetermined banner advertisement is selected on the website, the advertisement information download access information is requested to be input to the receiving mobile to be transmitted, and based on the inputted information, the predetermined advertising is transmitted to the receiving mobile through the Internet and the mobile communication network. A service providing server which transmits advertisement information download access information and transmits advertisement information previously associated with the selected banner advertisement to the receiving mobile when the receiving mobile confirms the advertising information downloading access information; And And a database including a banner advertisement DB storing a plurality of banner advertisements, an advertisement information DB storing advertisement information pre-associated with each banner advertisement, and an advertiser information DB storing advertiser information. Advertising information transmission system using an information communication network. The method of claim 1, The information on the receiving side mobile is advertising information transmission system using an information communication network, characterized in that the telephone number of the receiving side mobile. The method of claim 2, The service providing server includes a DB management unit for managing information in the database, a reception number input window providing unit for providing a predetermined reception number input window for inputting a phone number of the mobile of the receiving side, and the received reception number. And a control unit for temporarily storing a reception number temporarily storing unit and a control unit for controlling transmission of advertisement information download access information to the receiving mobile and transmitting of advertising information to the receiving mobile. Transmission system. The method of claim 3, wherein The service providing server further includes a billing unit for billing the corresponding advertiser based on the transmission of the advertisement information, and a billing information storage unit for storing the billing result made by the billing unit. Ad information transmission system. In the method for transmitting predetermined advertising information using an information communication network, such as the Internet and a mobile communication network, If a predetermined banner advertisement is selected on the website, displaying a predetermined information input window for requesting input of information on a receiving mobile to which advertisement information download access information is to be transmitted; A second step of transmitting predetermined advertisement information download access information to the receiving mobile through the Internet and a mobile communication network when the information on the receiving mobile is input to the information input window; And And a third process of transmitting the advertisement information pre-associated with the selected banner advertisement to the receiving side mobile when the receiving side mobile confirms the advertisement information download access information. Way. The method of claim 5, The information on the receiving mobile inputted to the information input window is the advertisement information transmission method using the information communication network, characterized in that the phone number of the receiving mobile. The method of claim 5, The first process is performed by selecting a banner advertisement in which an area indicating that there is advertisement information associated with the banner advertisement is selected. The method of claim 7, wherein The display area is an advertisement information transmission method using an information communication network, characterized in that formed in any one of the top, bottom, left and right of the banner advertisement. The method of claim 5, The advertisement information transmission method using the information communication network, characterized in that for preview the advertisement information transmitted to the receiving mobile can be previewed before transmission. The method of claim 5, The advertisement information transmitted to the receiving mobile is advertising information transmission method using an information communication network, characterized in that the predetermined text message or coupon provided in advance by the advertiser side of the banner advertisement.