KR20050069332A - Apparatus for furnishing information of advertisement server - Google Patents

Abstract

The present invention relates to an internet advertisement technology, comprising: a communication unit configured to be connected to an advertisement server through a network and to a client computer, the advertisement unit connecting to a network to transmit and receive data, a personal information database, and An advertisement filtering unit for selectively filtering the advertisement information received from the communication unit based on the personal information stored in the personal information database, and an advertisement for converting the advertisement information output from the advertisement filtering unit into a signal that can be perceived by humans By including an output unit, it is possible to use the advertisement information of the corresponding advertisement web server without storing personal information on the advertisement web server, thereby preventing the leakage of personal information at the source, and furthermore, advertising according to the needs and tendencies of the user of the advertisement web server. Has a useful effect possible .

Description

Internet advertising device {Apparatus for furnishing information of advertisement server}

The present invention relates to an internet advertising technology, and in particular, even without storing personal information in an advertisement web server, the advertisement information of the corresponding advertisement web server can be used, thereby preventing the leakage of personal information at the source. The present invention relates to an internet advertising technology capable of advertising according to needs and dispositions.

Recently, with the rapid development of network equipment and Internet technology, computers are widely used in homes as well as offices. As a result, many people can use computers to easily access various useful information from around the world from the virtual Internet space. Furthermore, with the development of wireless Internet technology, mobile communication terminal users can access various information by accessing internet web server through wireless internet service anytime and anywhere. As the wired / wireless Internet is widely used, an increasing number of advertisers who want to advertise using the Internet have led to numerous advertisement web servers.

However, among the numerous advertisement web servers on the Internet, there are advertisement web servers that require input of personal information including a user's ID, password, gender, social security number, occupation, home / work address, and telephone. Therefore, Internet users have to input personal information every time they access the advertising web server through a computer. Therefore, it is not only inconvenient to use the Internet service, but also frequently suffers damage due to the leakage of user personal information. In addition, there is a problem that the Internet users feel uncomfortable because of the useless advertisements (spam mail) that are frequently received due to the leakage of personal information during the computer work.

On the other hand, the Internet advertisers want to advertise according to the age, occupation, interests of the Internet users. That is, an internet advertiser wants to provide medical information including new medical news to an internet user if the internet user's occupation is a doctor. In other words, the Internet advertisers want to increase the effectiveness of the advertisements by providing the necessary advertisements to the Internet users, while avoiding that their advertisements are treated as spam mails and become socially problematic. In addition, when the user searches for ski resort information through the Internet in the winter, the advertiser wants to immediately advertise ski-related goods to obtain the effect of sales sales.

Accordingly, the present applicant has proposed an internet advertisement technology that allows an internet advertisement user to obtain various advertisements without leaking user personal information to the internet web server, and further provides an advertisement according to the user's propensity and needs to the internet advertisement user.

The present invention has been proposed in the above-described background, and an object of the present invention is to provide an internet advertisement apparatus that enables an internet advertisement user to obtain an advertisement suitable for the user without leaking personal information to an internet web server.

Furthermore, an object of the present invention is to provide an Internet advertising apparatus capable of maximizing the advertisement effect while protecting personal information on a client basis.

Furthermore, an object of the present invention is to provide an Internet advertising apparatus for providing an advertisement according to a user's disposition and need to an internet advertising user.

According to an aspect of the present invention for achieving the above object, the Internet advertising device to filter and display the advertising information input from the advertising server through the communication unit based on user personal information including age, occupation, address, etc. Is implemented.

According to this aspect, the user of the Internet advertising apparatus can solve the inconvenience of having to input personal information when using the advertisement of the Internet web server, and can also eliminate the risk of personal information leakage when using the advertisement. On the other hand, Internet advertisers will benefit from advertising their advertising more effectively.

According to an additional aspect of the present invention, the Internet advertisement apparatus is based on the advertisement information input from the advertisement server via the communication unit based on information (referred to as dynamic personal information) including a website, a visit time, and the number of visits that the user recently visited. To filter and then display.

According to this aspect, the user of the Internet advertisement apparatus can automatically receive advertisements according to his or her inclination and needs.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily understand and reproduce the present invention.

1 illustrates an internet advertising system according to an embodiment of the present invention. As shown, the Internet advertisement system according to the present embodiment includes a plurality of client computers 10-1, 10-2, ..., 10-n in which an Internet advertisement apparatus for receiving and displaying advertisements provided from an advertisement server is implemented. And an advertisement server 20 for providing various advertisement information, and an update server 30 for updating data regarding a filtering policy by data provided by an advertisement server administrator or an advertiser.

The Internet advertisement device implemented in the client computer 10 is connected to an advertisement server connected to the Internet network through a wired or wireless network. The advertisement information received from the client computer 10 advertisement server 20 is filtered and selectively output. In addition, the client computer 10 receives the filtering policy from the update server 30 to update the latest data. Meanwhile, the advertisement server 20 may be accessed through a terminal connected to the network. As a result, the Internet advertising user can use a personal computer or mobile communication terminal, a laptop, a personal digital assistant (PDA), which can be implemented at a remote location, and various Internet home appliances, Internet-connected automobiles, and the like. All electronic devices having a connection device can be used to access the advertisement server and use the advertisement.

2 is a block diagram schematically illustrating an internal configuration of an Internet advertisement apparatus according to an embodiment of the present invention. As shown, in one embodiment, the Internet advertising apparatus 10 is largely comprised of a control unit 17 and its subcircuits.

The accessory circuits may include, in one embodiment, a communication unit 11 for connecting to a network to transmit and receive data, and a display unit 12 and a memory 16 in which data and programs are stored. The communication unit 11 is connected to the Internet network through a wired or wireless network for transmitting and receiving data signals for connecting to an Internet web server, and a wired communication module such as a modem or a network adapter, or a Bluetooth, WLAN, CDMA or GSM method. It may be implemented as a wireless communication module including an RF (RF) circuit and a modulation and demodulation unit for processing the mobile communication protocol. The display unit 12 may be implemented as a liquid crystal display or an LED display.

The memory 16 may be implemented as a storage device such as a hard disk, a floppy disk, a CD-ROM, a flash memory, an external memory card, for example, a smart media card, a memory stick, or the like. In one embodiment, memory 16 includes a personal information database 161. The personal information database 161 includes a plurality of website access information, for example, an IP number and login information (for example, an ID and password) corresponding to each website, and a user's gender, age, and occupation using the Internet advertisement apparatus according to the present invention. Includes home and work addresses. In a preferred embodiment, the personal information may be input through an external input device, for example, a portable computer or through input means provided in the terminal device when the Internet advertising device according to the present invention is installed in the client terminal device. have.

The controller 17 is preferably implemented as a microprocessor in which a ROM, a RAM, and a peripheral device are integrated therein. In one embodiment, the controller 17 is an advertisement filtering unit 171 for filtering and selectively output the advertisement information received from the communication unit 11 based on the personal information stored in the personal information database 161, It includes an advertisement output unit 173 for converting the advertisement information output from the advertisement filtering unit 171 into a signal that can be perceived by humans. The advertisement information from the advertisement output unit 173 is displayed via the display unit 12. The advertisement filtering unit 171 and the advertisement output unit 173 may be implemented in the form of program code executed by a microprocessor constituting the control unit 17.

The advertisement filtering unit 171 outputs advertisement information received through the communication unit 11 from an advertisement server connected through a network based on the personal information stored in the personal information database 161. In other words, the advertisement filtering unit 171 inquires the personal information database 161, if the age of the user of the Internet advertising device according to the present invention in the 20s, for example, a game, video, computer, mobile phone, car Display advertisements such as If the occupation is a doctor, for example, new medical information or advertisements relating to medical trends are displayed. To this end, each of the advertisement contents transmitted by the advertisement server 20 includes classification information for classification, and the advertisement filtering unit 171 passes only advertisements suitable for the user with reference to the classification information.

According to an additional aspect of the present invention, the Internet advertisement apparatus may further include a filtering policy database 163 in which rules regarding advertisement display schemes are stored. In an exemplary embodiment, the advertisement filtering unit 171 is implemented to selectively output the advertisement information received from the communication unit 11 based on a rule stored in the filtering policy database 163.

In one embodiment, the rules related to the advertisement display method basically relate to a filtering item. That is, various classification items included in the advertisement content transmitted from the advertisement server 20 may be added or changed from time to time according to the purpose of advertisement. The filtering policy determines which of these items to apply to which criteria to filter the advertisements. In addition, the filtering policy allows you to display advertisement information on the operating system window in the form of advertisement tabs, advertisement banners, pop-up windows, and desktop advertisements. Define how the advertisement is displayed.

According to another additional aspect of the present invention, the Internet advertisement apparatus may further include a policy updater 175 which accesses an update server and updates the filtering policy database 163. The filtering policy database 163 is updated by the policy updater 175 at an appropriate interval from the update server through the network. In one embodiment, it is also possible to access and update the ad server. Furthermore, an update program may be downloaded and updated by connecting an external memory device, for example, a smart media card or a memory stick, in which an update program is stored without being updated through a network.

According to another additional aspect of the present invention, the Internet advertisement apparatus includes an operation unit 14 which receives an operation command and data from a user, and data input from the operation unit 14 for personal information stored in the personal information database 161. It may further include a personal information collecting unit 177 to update or collect by.

The operation unit 14 is implemented as a means for inputting user's operation commands and data, and in one embodiment, implemented as a keypad, a touch panel, a handwriting input means, a voice recognition means, etc. consisting of numeric keys and function keys. Can be.

In one embodiment, the personal information collector 177 includes a static personal information collector 1177. The static personal information collecting unit 1771 may include a plurality of website access information, for example, an IP number and login information (for example, an ID and password) corresponding to each website, a user's gender, age, Include your job and home / work address.

According to another additional aspect of the present invention, an Internet advertising apparatus includes an application processing unit 178 for executing various application programs, including a web browser execution unit 1781 for processing information retrieval to any website through the Internet. It may further include.

The application processing unit 178 defines an environment for executing a general application program, for example, on a personal computer. The application processor 178 drives applications used by an individual, such as a game, a word processor, a spreadsheet, and the like.

When the web browser execution unit 1781 inputs, for example, an Internet shortcut executable file driving command through the operation unit 14, the web browser execution unit 1781 connects to the web site by driving the Internet web browser. The web browser execution unit 1781 may access various websites according to an operation signal input through the operation unit 14, and select and view various kinds of information linked to each website.

According to another additional aspect of the present invention, the Internet advertisement apparatus provides the website access information stored in the personal information database 161 when accessing any website through the web browser execution unit 1781 and the operation unit. And an internet access service unit 179 for processing internet access according to the operation signal of (14).

In a preferred embodiment, the Internet access service unit 179 loads the registered website information stored in the personal information database 161 when the execution of the web browser is detected and displays it according to a predetermined output form. In this case, when the user of the Internet advertisement apparatus browses the displayed website and selects a website to be accessed by using a method such as double-clicking the mouse, the Internet access service unit 179 enters the personal information database 161. Load the stored website access information and fill in the website access information input box to access the website. The configuration and operation of the Internet access service unit is described in Korean Patent Application No. 2002-62791 'Personal Information Management System for Web Page Access' filed by the applicant of the present application, detailed description thereof will be omitted herein. do.

According to an additional aspect of the present invention, the Internet advertisement apparatus collects dynamic personal information by analyzing the application utilization state of the user from the application processing unit 178 to the personal information database 161. It may further include a dynamic personal information collecting unit 1773 for storing. The dynamic personal information collecting unit 1773 monitors the application processing unit 178 and analyzes the user's disposition by checking the type, frequency of use, and usage time of the application used by the user.

In one embodiment, the dynamic personal information includes a recently visited website, a visit time, and the number of visits. In a preferred embodiment, the advertisement filtering unit 171 is implemented to selectively output the advertisement information on the basis of the dynamic personal information. That is, the advertisement filtering unit 171 inquires the personal information database 161, for example, if it is confirmed that the user has recently visited the advertisement site for ski equipment and ski resorts, the ski equipment and the advertisement information transmitted from the advertisement server. Display advertisements for ski resorts. The collection policy of the dynamic personal information collecting unit 1773 is stored in the filtering policy database 163 and referred to by the dynamic personal information collecting unit 1773, and these collection policies are updated by the policy updating unit 175. It is possible to reflect the intention of the advertising operator.

As described above, the Internet advertisement apparatus according to the present invention filters and displays advertisement information input from the advertisement server through the communication unit based on user personal information, so that the advertisement web does not need to be stored in the advertisement web server. Since the advertisement information of the server can be used, it is useful to obtain various advertisements without leaking personal information. Furthermore, it is possible to provide a personalized service suitable for the characteristics of the user who uses the Internet advertising apparatus according to the present invention.

In addition, the Internet advertising device according to the present invention can be implemented in any electronic device having a CPU, a memory, and an Internet access device, such as various Internet home appliances, Internet-connected cars that can be implemented in the future.

Although the present invention has been described with reference to the accompanying drawings, it will be apparent to those skilled in the art that many various obvious modifications are possible without departing from the scope of the invention from this description. Therefore, it should be interpreted by the claims described to include many such variations.

1 shows an internet advertising system according to a first embodiment of the present invention.

2 is a block diagram schematically illustrating an internal configuration of an Internet advertisement apparatus according to an embodiment of the present invention.

<Brief Description of Drawings>

10: Internet advertising device

11: communication unit 12: display unit

14: Operation part 16: Memory

161: personal information database 163: filtering policy database

17: control unit

171: advertising filtering unit 173: advertising output unit

175: Policy Update Department 177: Personal Information Collection Department

178: application processing unit 179: Internet access service unit

Claims (8)

An internet advertising device implemented in a client computer that is accessible with an advertising server via a network, the advertising device comprising: A communication unit which connects to a network and transmits and receives data; A personal information database; An advertisement filtering unit for selectively filtering advertisement information received from the communication unit based on the personal information stored in the personal information database; And an advertisement output unit for converting the advertisement information output from the advertisement filtering unit into a signal that can be perceived by a human being. The method of claim 1, wherein the advertisement device further comprises: a filtering policy database in which a rule regarding an advertisement display method is stored. And the advertisement filtering unit selectively outputs the advertisement information received from the communication unit based on a rule stored in the filtering policy database. The method of claim 2, wherein the advertising device is: And a policy updater for accessing an update server to update the filtering policy database. The device of claim 1, wherein the advertising device comprises: An operation unit which receives an operation command and data from a user; And a personal information collecting unit which updates or collects the personal information stored in the personal information database by the data input from the operation unit. The apparatus of claim 4 wherein the advertising device is: And an application processing unit for executing various application programs including a web browser execution unit for processing information retrieval to an arbitrary website through the Internet. The method of claim 5, wherein the advertising device is: And an internet access service unit configured to provide website access information stored in the personal information database when the user accesses any website through the web browser execution unit to process internet access according to an operation signal of the operation unit. Internet advertising device. The method of claim 5 or 6, wherein the personal information collecting unit: And a dynamic personal information collecting unit analyzing the application utilization state of the user from the application processing unit, collecting dynamic personal information, and storing the dynamic personal information in the personal information database. 8. The Internet advertisement apparatus of claim 7, wherein the dynamic personal information stored in the personal information database includes a recently visited website, a visit time, and the number of visits.