KR20050045644A - Advertising method of goods using call-banner on internet - Google Patents

Abstract

The present invention; The present invention relates to a product advertisement method on the Internet in which a customer directly clicks on an advertisement banner to directly connect with a counselor to induce a product purchase.

The present invention as such; (a) a customer visits a web server where a call banner for a specific product is posted through his computer and clicks on the call banner for the specific product; (b) receiving and automatically installing a call linker client, which is a program for counseling with a counselor of the product, from the web server according to the click of the call banner; (c) The customer attempts to connect to a Calllinker Server, which is a program for counseling of the counselor, through a Call Linker Client installed on his computer, and when connected to the Call Linker Server, an agent and the specific product are connected. 1 to 1 consultation for; characterized in that comprises a.

According to the invention; First, since the necessary information about the products appearing when purchasing products on the Internet can be obtained through 1: 1 counseling, the ratio of converting potential customers to actual buyers with effective demand is much higher than that of conventional advertising marketing solutions through banners. It can be improved.

Description

Advertising method of goods using call-banner on internet}

The present invention relates to a product advertising method using a call banner on the Internet. More specifically, the present invention relates to a product advertising method on the Internet in which a customer directly clicks on an advertisement banner and is directly connected to an agent to induce a product purchase through consultation. will be.

Looking at the conventional advertising marketing solution using a banner on the Internet, advertisers of a particular company has used a method of linking the company's homepage by using a banner to a high-profile web page to sell products.

However, such a method has a disadvantage in that when a customer who wants to purchase a product clicks on a banner, he or she cannot provide more detailed data on the product, thereby inducing a customer's favor.

In addition, when these potential customers clicked on the banner, most of them had to load their homepage and find information about the product again.

As a result, there is a problem that the rate of converting potential customers into effective customers is lowered due to the above-mentioned problems, and thus, the product sales rate is lowered.

In addition, the customer who purchased the product will be able to purchase the product without confirming the exact information about the product, and the rate of returning the product will be increased, thereby lowering the reliability of purchasing the product on the Internet. There is also a problem of lowering the manufacturing and sales motivation for products such as advertisers.

Accordingly, an object of the present invention is to provide a product advertising method for maximizing the efficiency of advertising and product sales through information connectivity between an advertiser and a customer by supplementing the disadvantages of the conventional advertising marketing solution on the Internet.

More specifically, first, it provides customers with the same reliability and product information as the customer wants by providing the reliability and product information of the advertiser and the customer's products, giving the same effect as selecting and viewing the product to minimize the rejection to the minimum. In this regard, the present invention provides a product advertisement method that can increase the possibility of making a deal.

Second, to provide a way to increase the satisfaction of purchasing products on the Internet by providing a new advertising method to a large number of existing potential customers and advertisers.

The present invention relates to a product advertisement method using a call banner on the Internet. In a method of purchasing a product on the Internet, (a) a web where a call banner for a specific product is posted by a customer through his computer Visiting a server and clicking the Call Banner for a particular product; (b) receiving and automatically installing a call linker client, which is a program for counseling with a counselor of the product, from the web server according to the click of the call banner; (c) The customer attempts to connect to a Calllinker Server, which is a program for counseling of the counselor, through a Call Linker Client installed on his computer, and when connected to the Call Linker Server, an agent and the specific product are connected. 1 to 1 consultation for; characterized in that comprises a.

The step (c) comprises: (c1) the customer attempting to connect to the caller server through a call linker client installed on his computer; (c2) transmitting information for accepting the consultation of the counselor according to the connection attempt to the customer computer; (c3) 1: 1 consultation between the call linker server and a call linker client of the customer computer.

The call linker server (Callinker Server) of the step (c) is installed on one or more counselor computers and is connected to the call linker client installed on a plurality of customer computers;

(d) separately storing the contents consulted from the step (c) in the consultation history information DB of the call linker server.

If the call linker client program of step (b) is already stored and installed in the customer's computer, the step of loading and running the already installed call linker client program; characterized in that the.

(e) if the customer's computer and the counselor's computer are not connected from the step (c), attempting to connect again; and characterized in that it further comprises.

The call linker client program of step (b) is characterized in that the program using the OCX.

Consultation with the counselor of step (c) is characterized in that the voice chat method.

Consultation with the counselor in step (c) is characterized in that the character chat method.

(f) if the customer in consultation with the counselor of step (c) is a bad customer, executing the blocking button by the counselor; (g) tracking and storing the IP of the defective customer computer due to the blocking button execution, and stopping the consultation.

Product features using a call banner on the Internet according to the present invention with reference to the accompanying drawings will be understood by the embodiments described in detail below.

1 is a conceptual diagram of a product advertisement method using a call banner on the Internet according to the present invention, Figure 2 is a system configuration diagram of a product advertisement method using a call banner on the Internet according to the present invention, Figure 3 is a Internet according to the present invention 4 is a flowchart illustrating a main process of a product advertisement method using a call banner on the Internet, FIG. 4 is a flowchart of a consultation with a counselor of a product advertisement method using a call banner on the Internet according to the present invention, and FIG. 5 is a call banner on the Internet according to the present invention. 6 is a flowchart illustrating a product purchase / payment method of a product advertisement method used, FIG. 6A is a view showing a call linker server installed and executed on an agent computer of a product advertisement method using a call banner on the Internet according to the present invention, and FIG. 2 is a diagram illustrating a call linker client installed and executed in a customer computer of a product advertisement method using a call banner on the Internet.

1 to 2, the product advertisement using the call banner 100 on the Internet according to the present invention is a particular that the customer is placed on the call banner 100 for the product while surfing the web through their computer (110) When the call banner 100 is clicked on the web server 102, the caller 100 directly connects to the agent's call linker server 130 and asks questions about the product in a 1: 1 manner. Make sure you buy the product.

When the customer clicks the call banner 100 on a specific web server 102 while surfing the web, the call linker client 140 is automatically installed on the customer's computer to consult with an agent. This is possible.

In other words, unlike a general advertising banner, when a customer clicks the call banner 100, the customer is directly connected to the corresponding agent and consults in real time using voice or text, instead of connecting to a specific site that supplies or sells a product. You can do it.

The call linker server 130 is a program that operates in association with the call linker client 140. The call linker server 130 is a program used by a counselor.

On the other hand, when the customer clicks the call banner 100 in a specific web server 102 during web surfing, the call linker client 140 for consultation with the agent automatically from the web server 102 of the customer's computer 110 It is installed on the counselor and can be consulted.

More specifically, the connection method with the agent is implemented using ActiveX, and when the web surfing customer clicks the call banner 100, a call linker client (OLE linker client) in the form of an OLE (OLE custom controller) 140 ) Is automatically installed on the customer's computer 110 that was surfing the web, and is connected to the call linker server (130) of the agent who posted the installed call linker client 140 and the corresponding call banner (100) You will be consulted via chat.

Product advertisement using the call banner 100 can be applied in the marketing field of various products, such as diet products, personalized PC assembly, insurance and financial products, health counseling that requires consultation.

The OCX is a special object program created to be used in an application program executed in Microsoft Windows as an OLE custom control. It is a function to handle window resizing and scroll bar movement. Usually, if you are using Windows 9X or higher operating system, these are files with OCX extension in Windows Directory. The OCX called ActiveX control is used, which is actually implemented as a DLL.

Hereinafter, the system configuration of the present invention will be described in detail with reference to FIG.

A customer who is surfing the web by using an application such as Internet Explorer installed on his computer 110 visits the 웝 server 102 where the call banner 100 is placed, and calls the call banner 100. When clicked, the web server 102 transmits the call linker client 140 to the customer's computer 110 and automatically installs and drives the call banner 100 on the customer's computer 110. Counseling request information is delivered to the call inker server (Call inker Server) (130) on the computer of the posted counselor to consult with the counselor.

In this way, the customer who was surfing the web can obtain information on the product directly with the counselor without boredom and without any other procedure, and confirm the purchase intention of the future product purchase.

Of course, the call linker server 130 is a customer consultation content information DB (138) for managing the consultation history of the customer who wants to consult the IP of the bad customer to prevent the re-access of the bad customer to consult the mischievous customer By providing a bad customer information DB (139) that stores information such as address can be referred to as a material for checking the authenticity of the customer for purchasing the product.

At this time, when the call banner 100 is placed on a specific web server 102 with high awareness of netizens, in the case of a small company, an administrator who manages the call linker server 130 directly serves as an agent. The linker client 140 may be connected and consult, but in the case of a company of a certain size or larger, which must have a plurality of agents, the call linker server 130 may be connected to a plurality of agents dedicated computers 150 simultaneously with a plurality of clients. It can be seen that the connection is configured to be configured to prompt consultation.

Looking in more detail, the call linker server (Callinker Server) (130) is an application program that connects to the site visitors requesting a consultation via voice chat or text chat through the call banner 100 (Application Program) Counselor who posted the call banner (100) is used.

The caller server 130 to be used by the counselor is the operating system (Operating System) of a plurality of agents dedicated computer 150 uses a variety of operating systems, such as Windows NT, Windows 2000, WIN9X, and the web page Web server 102 is preferably configured to enable both Windows-based, Linux-based operating system.

Hereinafter, the main processing flow of the product advertisement using the present invention with reference to FIG.

When the customer visits the web server 102 where the call banner 100 is placed (s300) and clicks the call banner 100 using a mouse or the like (s310), the web server 102 automatically The call linker client 140 is transmitted to the computer 110 (s320), and the call linker client 140 transmitted as described above is automatically installed and executed (s330) to connect with the call linker server 130. In order to transmit the information requesting a consultation to the call linker server 130 of the counselor (s340). Then, it is possible to consult with the counselor 1: 1 through the executed call linker client 140 (s350).

In this case, when the call linker client 140 is installed in the past to consult with the agent more than once, the call linker of the agent is immediately executed by immediately executing the pre-installed call linker client 140 without installing the call linker client 140 again. It is preferable that the connection to the server 130 is configured to consult 1: 1.

Hereinafter, a consultation process with a counselor through the present invention will be described with reference to FIG. 4.

Once the call link client 140 is executed according to FIG. 3, the agent attempts to connect with the call linker server 130 currently used or waiting (S400).

At this time, if the agent is in consultation with another customer's computer 111 in progress, the client's computer 110 who is currently attempting to speed up cannot connect with the agent, or is not connected due to an error on the communication line. If not, it will try to reconnect again (s410).

If the agent is ready to consult, when accepting the consultation accordingly connected to the customer's computer 110 to talk about the products you want to purchase through the voice chat method (s420), or text chat By consulting the product you wish to purchase through the method (s430) will be able to directly check the questions about the product.

In this way, the customer who consults with the counselor purchases the corresponding product when the product meets his satisfaction (s440).

When connecting the counselor, in order to block the counseling on the product with a joke at the source, in case of a bad customer who is directly connected with the counselor to trouble the agent by asking unnecessary questions during the counseling, the counselor presses the customer blocking button 134. By storing the IP address of the bad customer information DB (139) in the future, if the same bad customers are connected again, the counselor can refer to this, can improve the efficiency of the consultation.

Hereinafter, a product purchase / payment processing process through the present invention with reference to FIG.

According to FIG. 4, once the customer has fully consulted with the counselor about the product, the customer can purchase the product. In this case, payment can be made for the product in various ways such as phone banking using the telephone or internet banking using the Internet. Hereinafter, only one example of a method of paying through Internet banking will be described.

After consulting with a counselor, a customer who intends to purchase a request for a quotation for a desired product by connecting to a web server of the product according to the guidance of the agent, in which case the item, quantity, Internet list quotes such as shipping companies and amounts will be issued (s500), and the quotes issued as described above will be sent to customers on the Internet (s510).

Accordingly, the customer checks the quotation sent to his computer 110 (s520), the customer determines whether the payment through the Internet banking (s530), and makes a payment (s540).

The payment information of the customer transmits the payment information of the customer to a server (not shown) of the payment bank or the financial company through the Internet (S560).

Of course, the customer checks how many days the customer wants to receive the goods and notifies the delivery company, and the notified delivery company delivers separate shipping information to the customer so that the goods can be delivered according to the quotation. It is preferable to configure the transmission to the server of the company.

Hereinafter, a call linker client and a call linker server will be described in detail with reference to FIGS. 6A and 6B.

FIG. 6A illustrates a call linker server 130 installed in an agent-only computer 150 used by an agent, and FIG. 6B illustrates a call linker client 140 installed and driven in a customer computer. Referring to FIG. To start the consultation for accepting the consultation with the operation start button 142, the operation stop button 143 for suspending the consultation with the customer, for setting the use environment of the call linker server 130 for consultation The environment setting button 144 and the help button 145 for helping the user are provided, and the chat window 146 for checking the current consultation contents in real time is formed in the center.

Of course, the contents of the consultation inputted through the text input window 147 at the bottom of the chat window 146 are displayed when the send button 148 is displayed on the chat window 146 and at the same time the call of the customer's computer 110. It is displayed in the chat window 153 of the linker client 140 to check the consultation contents.

In addition, the right side is configured to check the information such as the counseling time and the counselor due to the current counselor and customer consultation.

The above has been described in the case of using the text chat method, in order to switch to the voice chat method using the text / voice conversion button 149 at the bottom right of the switch, the speaker volume 151 and the microphone volume ( 152) to adjust the volume.

On the other hand, if the customer is provided with a customer blocking button 134, when the customer clicks during a bad consultation, the consultation is blocked and the customer's IP address is stored and the counselor consults it when the bad customer reapplies.

FIG. 6B is a diagram illustrating a call linker client 140 currently running on a computer 110 of a customer who wants to consult with the user. In response to the counselor's acceptance of the consultation, the message "Chat with the operator has started" is displayed in the chat window ( 153 is displayed on the lower part of the chat window 153 through the text input window 154, the counseling information is sent to the call linker server 130 currently being used by the agent by pressing the send button 155 The consultation content of the call linker client 140 being driven is displayed on the chat window 146.

The speaker volume control button 156 and the microphone volume control button for adjusting the speaker and microphone volume at the time of voice chat at the bottom of the text input window 154 of the call linker client 140 running on the customer's computer 110 And the text / voice conversion button 158 is formed to be able to obtain specific information about the agent and the product through the text chat and voice chat.

Although the embodiments of the present invention have been described in detail above, the scope of the present invention is not limited thereto, and the scope of the present invention extends to the range substantially equivalent to the embodiments of the present invention.

As can be seen from the above description, according to the present invention, the following effects can be expected.

First, since the necessary information on the products appearing when purchasing products on the Internet can be obtained through 1: 1 counseling, the ratio of converting potential customers to actual buyers with effective demand is much higher than that of conventional advertising marketing solutions through banners. It can be improved.

Secondly, clicking on the call banner launches the chat client immediately, so that the customer can check the information on the product accurately without the hassle of moving the site in a different way.

Third, in this way, the customer directly connects to the counselor 1: 1 using the call banner 100 and checks the product information in real time, and then purchases the product, so the rate of returning the purchased product is low. It is expected to improve the reliability of the purchase of goods on the Internet, thereby increasing the manufacturing and sales motivation for products such as advertisers.

Fourth, among the products using the call banner 100, particularly applied in the marketing field of a variety of products, such as diet products, customized PC assembly, insurance and financial products, health counseling that requires a sufficient explanation through consultation directly to customers It is possible.

1 is a conceptual diagram of a product advertising method using a call banner on the Internet according to the present invention.

2 is a system configuration of a product advertisement method using a call banner on the Internet according to the present invention.

3 is a main process flow diagram of a product advertisement method using a call banner on the Internet according to the present invention.

4 is a flowchart of consultation with a counselor of a product advertisement method using a call banner on the Internet according to the present invention.

5 is a product purchase / payment flow chart of the product advertising method using a call banner on the Internet according to the present invention.

Figure 6a is a diagram showing a call linker server installed and executed in the agent computer of the product advertising method using a call banner on the Internet according to the present invention.

Figure 6b is a view showing a call linker client installed and executed in the customer computer of the product advertising method using a call banner on the Internet according to the present invention.

*** Explanation of symbols for main parts of drawing ***

100: call banner 102: web server

110: customer computer 130: call linker server

138: consultation content DB 139: bad customer information DB

140: call linker client 150: agent dedicated computer

Claims (10)

In the method of purchasing goods on the Internet, (a) a customer visits a web server where a call banner for a specific product is posted through his computer and clicks on the call banner for the specific product; (b) receiving and automatically installing a call linker client, which is a program for counseling with a counselor of the product, from the web server according to the click of the call banner; (c) The customer attempts to connect to a Calllinker Server, which is a program for counseling of the counselor, through a Call Linker Client installed on his computer, and when connected to the Call Linker Server, an agent and the specific product are connected. Conducting a 1: 1 counseling; Product advertising method using a call banner on the Internet, characterized in that configured to include. The method of claim 1, wherein step (c) (c1) the customer attempting to connect to the Calllinker Server through a Call Linker Client installed on his computer; (c2) transmitting information for accepting the consultation of the counselor according to the connection attempt to the customer computer; (c3) a 1: 1 consultation between the call linker server and a call linker client of the client computer; and a product advertisement method using a call banner on the Internet. The method of claim 1, The call linker server (Callinker Server) of the step (c) is installed on at least one agent computer is connected to the call linker client installed in a plurality of customer computers to consult with the call banner on the Internet, characterized in that Product advertising method used. The method of claim 1, (d) separately storing the contents consulted from the step (c) in the consultation contents information DB of the call linker server. The method of claim 1, further comprising a call banner on the Internet. The method of claim 1, If the call linker client program of step (b) is already stored and installed in the computer of the customer, the step of loading and running the already installed call linker client program; product advertising using a call banner on the Internet, characterized in that Way. The method of claim 1, (e) if the customer's computer and the agent's computer is not connected from the step (c), attempting to connect again; product advertising using a call banner on the Internet, characterized in that the configuration further comprises Way. The method of claim 1, The call linker client program of step (b) is a product advertising method using a call banner on the Internet, characterized in that the program using the OCX. The method of claim 1, Consultation with the counselor in step (c) is a product advertising method using a call banner on the Internet, characterized in that the voice chat method. The method of claim 1, Consultation with the counselor in step (c) is a product advertising method using a call banner on the Internet, characterized in that the text chat method. The method of claim 1, (f) if the customer in consultation with the counselor of step (c) is a bad customer, executing the blocking button by the counselor; (g) tracking and storing the IP of the bad customer computer due to the blocking button execution, and stopping the consultation; product advertising method using a call banner on the Internet, characterized in that it further comprises.