KR20050038660A - The device of the offering real-time advertisement of the vehicle - Google Patents

Abstract

The present invention relates to a device for providing real-time advertisement of a vehicle, and more particularly, the vehicle is installed in a vehicle when the vehicle passes through a boundary area such as a city, a city, a city, a county, etc. If the navigation system transmits the area where the car passes to the video advertisement device, the video advertisement device may display advertisements such as weather, traffic, news, breaking news, special products, cultural events, etc. By displaying on the display module other than the vehicle, the driver can comfortably drive and receive various information. Also, the display module of the video advertisement apparatus attached to the outside of the vehicle where the driver or other people pass by can be used in real time. You can see ads displayed For cars that can maximize the effectiveness of advertising and relates to real time providing device.

The present invention provides a broadcast program, a transmission RDS system for transmitting the latest road information and service information, and a local broadcaster for transmitting data; A receiving RDS system is provided for receiving road information and service information from the local broadcasting company, and reads data such as road information and service information from a CD and displays the data on the display module. A navigation system for driving the vehicle; A satellite broadcasting receiving module which receives a broadcasting program table transmitted from a broadcasting satellite and selects programs to be broadcasted in a vehicle and broadcasts them at a corresponding time; Breaking news, weather, and cultural events in real time during advertisements using satellite data and data services provided by satellites that receive the area in which the car operates from a navigation system installed in the car and display information on the area. An optional switching data service receiving module for providing various kinds of information; A file receiving module for downloading new advertisements from an advertisement server using a satellite internet to a car computer using a file transfer protocol; A streaming module capable of playing an advertisement at the same time as downloading by using a real-time streaming service; A file reproducing module for reproducing a file stored in the vehicle computer; A command processing module for controlling the satellite internet access module and the file receiving module and controlling the overall operation of the apparatus for the advertisement; An advertisement scheduler module for creating an advertisement schedule under control of the command processing module and controlling the file playing module, the satellite broadcasting receiving module, the streaming module, and the selective switching data service receiving module according to the schedule; The display module, the satellite broadcasting receiving module, the streaming module, the selective switching data service receiving module is characterized in that the vehicle consists of a display module for displaying the advertisement image selectively output on the screen.

Accordingly, the present invention provides a video advertisement for a region where a car passes by a navigation system installed in a car when a car passes through a boundary area such as a city, a city, a city, a county, or a vehicle while driving on a highway or a general road. If the device is transmitted to the device, the video advertisement device displays advertisements such as weather, traffic, news, breaking news, specialties, cultural events, etc. on the display module of the vehicle and the vehicle. You can be provided with various information while driving comfortably. In addition, you can see the advertisement displayed in real time through the display module of the video advertisement device attached to the driver outside the car or other people passing by, so that the effect of the advertisement can be maximized as well as local specialties and culture. Knowing the event can provide an educational effect. In addition, when a satellite has a failure during transmission, it can receive a short message transmission service (SMS) of a mobile phone and receive information such as breaking news and weather.

Description

The device of the offering real-time advertisement of the vehicle}

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a device for providing real-time advertisement of a vehicle. In particular, the present invention relates to a navigation device installed in a vehicle when the vehicle passes through a boundary area such as a city, a city, a city, a county, etc. When the system transmits the area where the car passes to the video advertisement device, the image advertisement device displays advertisements such as weather, traffic, news, breaking news, special products, cultural events, etc. It can be displayed on the display module, and the display module of the video advertisement device which is attached to the outside of the car where drivers or other people pass by can see the advertisement displayed in real time, thereby maximizing the effect of the advertisement. Local specialties, cultural events, Will be available in about a car that can provide effective education provides real-time ad unit.

In general, the method of advertising by using a vehicle includes a method of advertising by attaching advertisements to the outside of the vehicle, a method of advertising using multi-vision and VCR, and the method of advertising using a light emitting diode (LED). First, the method of advertising using the light emitting diode of the advertising method is only an advertising method of advertising only data centered on a letter and a symbol using wireless, and an advertising method of attaching an advertisement to the outside of a vehicle is difficult to attach. There is a problem that it is impossible to air a variety of advertisements. In addition, the advertising method using the multi-vision and VCR, etc. can be advertised in the pre-recorded image on the CD and tape, but there is a disadvantage that it is currently impossible to broadcast in real time.

On the other hand, in a conventional navigation system, a map, road information, service information, and the like are stored on a single CD, and information data is read from this and displayed on a monitor, so that the driver can use it. However, service information such as road information, government office information, hotel information, department store information, large chain store information, etc. is often changed or the amount of data is too large. There is a problem that is not efficient.

And by using the information from the GPS to determine the current area and location, while driving or stopping the vehicle, various advertisements related to the area where the car is located can be seen by many people outside the car as well as the driver, In addition, there is no real-time advertisement providing device for a car that can watch broadcast in real time.

An object of the present invention is to solve the above-mentioned problems, it is installed in the car when the car passes through the boundary area of the road, city, district, county, etc. when driving the highway or general road If the navigation system transmits the area where the car passes to the video advertisement device, the video advertisement device may display advertisements such as weather, traffic, news, breaking news, special products, cultural events, etc. By displaying on a display module other than a vehicle, an object of the present invention is to provide a real-time advertisement providing apparatus for a vehicle, in which a driver can comfortably drive and receive various information.

Another object of the present invention is to maximize the effect of the advertisement because the driver can be seen in real time through the display module of the video advertisement device attached to the driver or other people outside the vehicle passing by the vehicle. Of course, the purpose of the present invention is to provide a real-time advertisement providing device of a car that can provide educational effects by knowing local specialties and cultural events.

Still another object of the present invention is to provide a real-time advertisement providing apparatus for a vehicle that can receive information such as breaking news and weather by receiving a short message transmission (SMS) and image transmission service of a mobile phone when a satellite has a failure. There is this.

In order to achieve the above object, the present invention provides a broadcast program and a transmission RDS system for transmitting the latest road information and service information, and a local broadcaster for transmitting data; A receiving RDS system is provided for receiving road information and service information from the local broadcasting company, and reads data such as road information and service information from a CD and displays the data on the display module. A navigation system for driving the vehicle; A satellite broadcasting receiving module which receives a broadcasting program table transmitted from a broadcasting satellite and selects programs to be broadcasted in a vehicle and broadcasts them at a corresponding time; Breaking news, weather, and cultural events in real time during advertisements using satellite data and data services provided by satellites that receive the area in which the car operates from a navigation system installed in the car and display information on the area. An optional switching data service receiving module for providing various kinds of information; A file receiving module for downloading new advertisements from an advertisement server using a satellite internet to a car computer using a file transfer protocol; A streaming module capable of playing an advertisement at the same time as downloading by using a real-time streaming service; A file reproducing module for reproducing a file stored in the vehicle computer; A command processing module for controlling the satellite internet access module and the file receiving module and controlling the overall operation of the apparatus for the advertisement; An advertisement scheduler module for creating an advertisement schedule under control of the command processing module and controlling the file playing module, the satellite broadcasting receiving module, the streaming module, and the selective switching data service receiving module according to the schedule; And a display module inside and outside the vehicle for displaying an advertisement image selectively output from the file playing module, the satellite broadcasting receiving module, the streaming module, and the selective switching data service receiving module.

Further, in the present invention, the navigation system calculates the current position by the information from the GPS, selects a broadcaster frequency transmitted to the position, and transmits the road information and service information of the selected local broadcaster to the receiving RDS system. It is characterized by the requirement to receive.

In addition, in the present invention, the selective switching data service receiving module is characterized by receiving a short message transmission (SMS) and video transmission service of the mobile phone to reproduce information such as breaking news, weather, etc. when the satellite has a failure. It is.

Hereinafter, an embodiment according to the present invention will be described in detail with reference to FIGS. 1 to 3.

1 is a block diagram showing the configuration of a real-time advertisement providing apparatus of a vehicle according to an embodiment of the present invention, Figure 2 is a block diagram of the transmitting side of the navigation system in the real-time advertising providing apparatus of the vehicle in Figure 1, 1 is a block diagram of a receiving side of a navigation system in a real-time advertisement providing device of a vehicle.

1 to 3, the present invention provides a real-time advertisement providing apparatus for a vehicle having a broadcast program and a transmission RDS system for transmitting the latest road information and service information, and a local broadcaster for transmitting data; A receiving RDS system is provided for receiving road information and service information from the local broadcasting company, and reads data such as road information and service information from a CD and displays the data on the display module. A navigation system for driving the vehicle; A satellite broadcasting receiving module which receives a broadcasting program table transmitted from a broadcasting satellite and selects programs to be broadcasted in a vehicle and broadcasts them at a corresponding time; Breaking news, weather, and cultural events in real time during advertisements using satellite data and data services provided by satellites that receive the area in which the car operates from a navigation system installed in the car and display information on the area. An optional switching data service receiving module for providing various kinds of information; A file receiving module for downloading new advertisements from an advertisement server using a satellite internet to a car computer using a file transfer protocol; A streaming module capable of playing an advertisement at the same time as downloading by using a real-time streaming service; A file reproducing module for reproducing a file stored in the vehicle computer; A command processing module for controlling the satellite internet access module and the file receiving module and controlling the overall operation of the apparatus for the advertisement; An advertisement scheduler module for creating an advertisement schedule under control of the command processing module and controlling the file playing module, the satellite broadcasting receiving module, the streaming module, and the selective switching data service receiving module according to the schedule; It is composed of a display module inside and outside the vehicle for displaying the advertisement image selectively output from the file playback module, satellite broadcasting receiving module, streaming module, selective switching data service receiving module.

Technical means for configuring the apparatus for providing real-time advertisement of the vehicle will be described in detail.

The local broadcaster 10 is the current road information and public office information, such as the left turn prohibition, U-turn prohibition, one-way, etc. for the corresponding local frequency reception range, service information such as hotels, department stores, large distribution store information, for example, Wonju In the case of over-the-air broadcasting, road information and service information of the circumference jurisdiction are collected and data is mixed, and mixed with a general broadcast program to be transmitted to the antenna 31 through the transmission RDS system 30.

The navigation system 20 calculates the current location of the vehicle through the GPS 21 and selects and transmits the current local broadcaster. For example, assuming that the current navigation system 20 is located on the circumference side, it selects and transmits the frequency of the local broadcaster that is optimally transmitted at the position. Then, the reception RDS system 30 'scans the frequency to find the selected frequency via the reception antenna 32, and receives road information and service information from the local broadcaster 10 at the same time as the navigation program. ). The navigation system 20 can then utilize the latest information regarding the current vehicle location by comparing the information from the CD 22 with the data from the local broadcaster and updating the data to output through the monitor 40. .

The satellite broadcast receiving module 50 receives a broadcast program transmitted from the broadcast satellite 51 and selects programs to be broadcasted in a vehicle so that they can be broadcasted at a corresponding time.

The selective switching data service receiving module 60 receives a region in which the vehicle operates from a navigation system installed in the vehicle, displays information about the region, and provides a data service provided by the satellite 51. It receives and provides a variety of information (breaking news, weather, cultural events, etc.) in real time during the broadcast.

The file receiving module 70 downloads new advertisements from the advertisement server of the Internet service provider (ISP) 72 via the satellite internet access module 71 to the vehicle computer 73 using the file transfer protocol.

The streaming module 80 plays an advertisement at the same time as the file download using a real-time streaming service.

The file reproducing module 90 reproduces a file stored in the vehicle computer 73.

The command processing module 100 controls the satellite Internet access module 71 and the file receiving module 70 and controls the overall operation of the apparatus for the advertisement.

The advertisement broadcasting scheduler module 110 creates an advertisement broadcasting schedule under the control of the command processing module 100, and according to the schedule, the file playing module 90, the satellite broadcasting receiving module 50, and the streaming module ( 80), the optional switching data service receiving module 60 is controlled.

The vehicle display module 120 displays an advertisement image selectively output from the file playing module 90, the satellite broadcasting receiving module 50, the streaming module 80, and the selective switching data service receiving module 60. To display.

The real-time video advertisement apparatus of a vehicle according to the present invention configured as described above, first calculates the position of the current vehicle through the GPS 21, selects and transmits the current local broadcaster from the current, the receiving RDS system 30 ' ) Scans the frequency to find the selected frequency and receives road information and service information from the local broadcaster 10 at the same time as the broadcast program and transmits it to the navigation system 20. After that, if the navigation system transmits the area through which the car passes to the video advertisement device, the command is searched by the command processing module 100 in the video advertisement device. If the search result is an Internet access command, the satellite Internet access module 71 is controlled to access the satellite Internet. Here, in the satellite Internet, the uplink is a mobile communication network, and the downlink transmits and receives data using a satellite network. In the satellite Internet access method, the user accesses an advertisement server (ISP) 72 through a user authentication process, and checks whether there is update information of a software and whether a new advertisement file exists and transmits data. The data transmission is received by the file receiving module 70 and stored in the form of a file on the hard disk of the computer 73 provided in the vehicle.

On the other hand, if the search result command is an advertisement broadcast schedule edit, the command processing module 100 controls the advertisement broadcast scheduler 110. Under such control, the advertisement scheduler module 110 creates a schedule for advertisement advertisement. Next, if the input command is aired, the file playback module 90, the satellite broadcast receiving module 50, the streaming module 80, and the optional switching data service receiving module according to the schedule created by the commercial airing scheduler module 110. 60 is controlled to broadcast the advertisement. That is, if the advertisement type is a file, the file playing module 90 plays a file stored in the hard disk in the computer 73, and the reproduced advertisement is transmitted to and displayed on the display module 120 inside and outside the vehicle. Next, when the advertisement type is satellite broadcasting reception, the satellite broadcasting reception module receives the satellite broadcasting through the connected satellite 51, and displays the received satellite broadcasting in the vehicle display module 120 in real time. To be aired. In addition, when the advertisement type is a stream, the streaming module 80 plays the file received through the satellite Internet and transmits the file to the display module 120 inside and outside the car, and displays the display module 120 inside and outside the car. In addition, when the selective switching data service receiving module 60 receives data through the satellite 51 or receives a short message transmission (SMS) and video transmission service from a mobile phone through a mobile communication network (communication network gate), it processes the automobile The display module 120 is transmitted to the inside and outside of the display module 120, and the inside and outside display module 120 of the vehicle is displayed on the screen by overlaying the received data on the advertisement screen currently airing in real time. Here, the received data are emergency news, weather, cultural events, specialties, etc., in order to perform an advertisement using a short message service function of a mobile phone when a satellite failure occurs.

The present invention is not limited to the above-described embodiments and drawings since various substitutions, modifications, and changes are possible to those skilled in the art without departing from the technical spirit of the present invention. .

Therefore, as described above, the present invention has the following effects.

Firstly, the present invention provides a video advertisement for a region where a car passes by a navigation system installed in a car when a car passes through a boundary area such as a city, a city, a city, a county, or a vehicle while driving on a highway or a general road. If the device is transmitted to the device, the video advertisement device displays advertisements such as weather, traffic, news, breaking news, specialties, cultural events, etc. on the display module of the vehicle and the vehicle. You can be provided with various information while driving comfortably.

Second, the present invention can receive information such as breaking news, weather by receiving a short message transmission (SMS) and image transmission service of the mobile phone when a satellite failure occurs.

Third, the present invention can maximize the effect of the advertisement because the driver can be viewed in real time through the display module of the video advertisement device attached to the driver or other people outside the car passing by.

Fourth, the present invention can provide an educational effect by knowing local specialties, cultural events and the like.

1 is a block diagram showing the configuration of an apparatus for providing real-time advertisement of a car according to an embodiment of the present invention.

FIG. 2 is a configuration diagram of a transmitting side of a navigation system in a device for providing real-time advertisement of a vehicle in FIG.

3 is a block diagram of a receiving side of a navigation system in a device for providing real-time advertisement of a vehicle in FIG.

<Code Description of Main Parts of Drawing>

10 ... Local Broadcasters 20 ... Navigation System

30,30 '.. transmission, reception RDS system 40 ... monitor

50 ... Satellite broadcast receiving module 60 ... Optional switching data service receiving module

70 ... File Receive Module 80 ... Streaming Module

90.File playback module 100 ... Command processing module

110 ... advertising scheduler module 120 ... display module

130,140 ... transmission and reception navigation information transmission system

Claims (3)

In the real-time advertisement providing apparatus of a car, A local broadcaster having a broadcast program and a transmission RDS system for transmitting the latest road information and service information, and for transmitting data; A receiving RDS system is provided for receiving road information and service information from the local broadcasting company, and reads data such as road information and service information from a CD and displays the data on the display module. A navigation system for driving the vehicle; A satellite broadcasting receiving module which receives a broadcasting program table transmitted from a broadcasting satellite and selects programs to be broadcasted in a vehicle and broadcasts them at a corresponding time; Breaking news, weather, and cultural events in real time during advertisements using satellite data and data services provided by satellites that receive the area in which the car operates from a navigation system installed in the car and display information on the area. An optional switching data service receiving module for providing various kinds of information; A file receiving module for downloading new advertisements from an advertisement server using a satellite internet to a car computer using a file transfer protocol; A streaming module capable of playing an advertisement at the same time as downloading by using a real-time streaming service; A file reproducing module for reproducing a file stored in the vehicle computer; A command processing module for controlling the satellite internet access module and the file receiving module and controlling the overall operation of the apparatus for the advertisement; An advertisement scheduler module for creating an advertisement schedule under control of the command processing module and controlling the file playing module, the satellite broadcasting receiving module, the streaming module, and the selective switching data service receiving module according to the schedule; Vehicle display module for displaying the advertisement image selectively output from the file playback module, satellite broadcasting receiving module, streaming module, selective switching data service receiving module on the screen; Real-time advertisement providing device of a car, characterized in that it comprises a. The method of claim 1, The navigation system calculates a current position based on information from a GPS, selects a broadcaster frequency transmitted to the position, and requests the receiving RDS system to transmit road information and service information of the selected local broadcaster. Real-time advertisement providing device of the car. The method of claim 1, The selective switching data service receiving module receives a short message (SMS) and a video transmission service of a mobile phone when the satellite fails, so as to reproduce information such as breaking news, weather, and the like. Provision device.