KR20050013365A - System and method for network-based information trading service using a users preference advertisement - Google Patents

Abstract

PURPOSE: A system and a method for trading knowledge using a user preferred AD(ADvertisement) and rewards based on the network are provided to obtain a useful answer from questioners at a low expense by enabling the questioner and answerers to attach the AD to questions and answers, and make the answerer maximize profit by confirming the AD included in the answer/question. CONSTITUTION: Advertiser computers(200) output AD data of an advertiser and pays the expense for AD confirmation of the questioner/answerer. Questioner computers(300) output question including the reward for the question, the AD data to be inserted into the question, and AD position data, display the answer received from the outside, and output expense settlement data by an expense settlement request according to answer provision. Answerer computers(400) display the question and AD information inserted into the question, output the answer, the AD data to be inserted into the answer, and the AD position data to the outside, and receive the information for reward payment. A server(500) performs member login of the advertiser/questioner/answerer, registers the AD data to a database.

Description

System and method for network-based information trading service using a users preference advertisement}

The present invention relates to a knowledge transaction service system and method.

More specifically, knowledge transaction using network-based user preference advertisement that enables question and answerers who use the knowledge transaction service online to attach the information given in advance or in real time to the question or answer content and use the knowledge transaction service. A service system and method.

In general, the Internet is an open network that can be used freely by applying a common protocol called TCP / IP (Transmission Control Protocol / Internet Protocol) to the other computer that anyone wants to access anywhere in the world. In addition to the delivery, as well as the development of compression technology and the delivery of multimedia information, various services such as e-mail, file transfer, and the World Wide Web (WWW) can be used.

As the use of the Internet is rapidly increasing in Korea and around the world, it is rapidly increasing in importance as a strategic tool for improving efficiency and productivity in all parts of the existing industry, and new business opportunities are continuously created through the Internet. The number of service providers on the Internet is increasing.

That is, as part of the business through the Internet, sites that provide various contents such as internet advertisements, internet broadcasting, online games, internet newspapers / magazines, search services, portal services, and e-commerce are rapidly increasing.

On the other hand, users using the Internet in the flood of information is trying to find the information they need while searching for various sites, but it took a lot of time and effort to obtain high-quality information containing know-how in addition to simple information.

Therefore, in recent years, many e-commerce sites that buy and sell intangible knowledge information have been opened, which saves a lot of time and effort of users seeking high-quality information. That is, users who want specific information can find the information they want among the many information registered on the site and purchase it after paying a predetermined cost, and users who have the information can sell the information at a predetermined cost. It is.

However, the conventional knowledge transaction service as described above may be paid for providing the information in the case of the user who provides the information, but there is no benefit for the users who want the information, and it is expensive to obtain the information desired by the users. Because of this cost, there was a problem that the knowledge transaction service could not be actively performed due to the cost burden, and the users who provide the information can also generate profits by providing the information they have due to the deactivation of the knowledge transaction service. There was a problem of not being given the opportunity.

An object of the present invention is to provide a questionnaire and answerer using a knowledge transaction service online to solve the above-mentioned problems. Network-based users can get useful answers at cost, and answerers can maximize their profits by answering questions, checking the ads in the question, and checking the questioners in the ads in the answer. It is to provide a knowledge transaction service system and method using preferred advertising.

Another object of the present invention, when the questionnaire or answerer selected as an excellent knowledge trader from the operator operating the knowledge transaction service performs a member login, provides a target advertisement according to the inclination of the questioner or answerer, and the target advertisement exposure The present invention provides a system and method for providing a knowledge transaction service using a network-based user preference advertisement, which can provide a questionnaire or answerer with the proceeds to increase the loyalty to the site and the use of the service.

1 is a block diagram schematically showing the configuration of a knowledge transaction service system using a network-based user preference advertisement according to the present invention;

2 is a block diagram showing in detail the configuration of the server computer of FIG.

3 is a view illustrating an advertisement selection function of a questioner using a knowledge transaction service using a network-based user preferred advertisement according to the present invention;

4 and 5 are views for explaining the registered question confirmation and the advertisement selection function of the answerer using the knowledge transaction service using the network-based user preference advertisement in accordance with the present invention, respectively;

6 is a flow chart illustrating in detail the operation of the knowledge transaction service method using a network-based user preference advertisement in accordance with the present invention;

7 to 11 are flowcharts showing in detail the operation of each subroutine of FIG.

Explanation of symbols on the main parts of the drawings

100: network communication network

200: advertiser computer

300: Interrogator Computer

400: Answerer Computer

500: server computer

510: data input and output means

520 control means

530: database

540: payment processing means

The knowledge transaction service system using a network-based user preference advertisement according to the present invention for achieving the above object comprises: a network communication network for connecting data unspecified a plurality of communication lines and mutual data communication; A plurality of advertiser computers outputting advertisement data input by an advertiser who has made a communication connection with the outside through a network communication network, and paying a fee for checking the advertisement of the questioner and the answerers according to an external request after the advertisement registration; In response to the request of the interrogator who communicated with the outside through the network communication network, form data for inserting the question and insertable advertisement information are received from the outside and displayed on the screen, and form data for inserting the question and insertable advertisement information are displayed. It outputs the specific question contents including the price for the answer entered by the verified questionnaire, the specific advertisement selection data to be inserted in the question contents, and the data about the desired advertisement position. Receives input from the user and displays it on the screen, receives information about the payment of advertisements included in the contents of the answer of the respondents and the contents of the answers from the outside, and asks the requester according to the request for payment of the external answer. Quality of outputting billing data entered by Now computers; According to the selection of the respondents who communicated with the outside through the network communication network, the specific question contents registered in the database and the advertisement information inserted in the question contents are input and displayed on the screen. According to the form data for the input of the response from the external and insertable advertising information is received and displayed on the screen, the specific response content input by the respondents, specific advertisement selection data to be inserted in the response content and data about the desired ad position A plurality of answering computers for receiving information about payment of advertisements included in the contents of the questions, answers to the questions, and payment of the advertisements included in the contents of the questions; The member login of a plurality of advertisers, interrogators, and respondents who have communicated through the network, registers advertisement data that can be inserted into questions or answers in the knowledge transaction input from the advertiser's computer, and registers the question of the interrogator's computer. According to the registration request, the form data for inserting the question and insertable advertisement information are output to the questioner's computer, and then the specific question contents including the price of the answer input from the questioner's computer, the specific advertisement selection data to be inserted into the question content, and the desired Based on the data about the location of the advertisement, the question is registered in the database, the details of the specific question selected by the answerer's computer and the advertisement information inserted into the question are output to the answering machine's computer, and the answer input according to the answering machine's selection of the answer. Quantity for After outputting data and insertable advertisement information to the answerer's computer, the answer contents are registered in the database based on the specific answer input from the answerer's computer, specific advertisement selection data to be inserted into the answer, and data about the desired advertisement position. Or calculate and pay the price according to the advertisement confirmation inserted in the contents of the respondent's question or answer, and output the information on the payment of the advertisement to the corresponding plurality of questioner computers and answerer computers, and provide the answer to the questioner computer. It is characterized in that it comprises a server computer for processing the payment based on the payment data input from the interrogator computer by requesting the payment according to the payment and then pays the answer for providing the answer to the answerer.

In addition, the knowledge transaction service method using a network-based user preference advertisement in accordance with the present invention, (1) from a plurality of advertisers, interrogators, answerers computer that performs a communication connection from the server computer providing a knowledge transaction service through a network communication network; Performing member access based on input member login data or new member registration data; (2) registering, in a database, advertisement data that can be inserted into a question content or an answer content during a knowledge transaction inputted from an advertiser computer that has performed member access on a server computer; (3) In response to the question registration request of the questioner computer that has performed member access on the server computer, the form data for inserting the question and insertable advertisement information are output to the questioner computer, and the detailed information including the price of the answer input from the questioner computer is included. Registering a question content in a database based on the question content and specific advertisement selection data to be inserted into the question content and data about a desired advertisement position; (4) The form for inputting an answer when the answer information is selected from the answer computer, and the advertisement information inserted in the question content is output to the answer computer, and the answer selection data is input from the answer computer. Outputting data and insertable advertisement information to the answerer computer, and registering the answer contents in the database based on specific answer contents inputted from the answerer computer, specific advertisement selection data to be inserted into the answer contents, and data on a desired advertisement position; (5) calculate the cost according to the advertisement confirmation inserted into the contents of the question or the answer from the plurality of questioner computers or the answerer computer at the server computer, and request the advertiser computer to pay for the advertisement confirmation of each questioner and the respondents, Outputting information on the payment of the advertisement to a plurality of questioner computers or answerer computers after paying the expenses paid from the advertiser for each question and answerer; (6) Request the payment of the answer to the questioner's computer that checks the answers provided by the answerer on the server computer, perform the payment based on the payment data input from the questioner's computer, and then pay the cost of providing the answer to the answerer. Characterized in that the process including the processing of the payment.

Hereinafter, a knowledge transaction service system and method using a network-based user preference advertisement of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram schematically showing the configuration of a knowledge transaction service system using a network-based user preference advertisement according to the present invention.

As shown, the network communication network 100 is a communication network such as a wired / wireless internet, and includes a plurality of advertiser computers 200, a plurality of interrogator computers 300, a plurality of answering computer computers 400, and a server computer 500. Connect the communication lines of each other so that data communication related to knowledge transaction service can be made.

The plurality of advertiser computers 200 performs a communication connection with the server computer 500 that provides the knowledge transaction service through the network communication network 100 according to the advertiser's manipulation, and then the member login data at the request of the server computer 500. Alternatively, the new member registration data is output to the server computer 500 to proceed with member access, and predetermined advertisement data (eg, in addition to the advertisement data of general products) that can be inserted into the contents of the question or the answer during the knowledge transaction input by the advertiser. It may be data about the opinion poll) to the server computer 500, and pays the cost according to the advertisement confirmation of the questioner and answerers in accordance with the request of the server computer 500 after the advertisement registration.

The plurality of interrogator computers 300 performs communication connection with the server computer 500 that provides the knowledge transaction service through the network communication network 100 according to the interrogator's manipulation, and then the member login data at the request of the server computer 500. Alternatively, the new member registration data is output to the server computer 500 to proceed with member access, and form data and a plurality of insertable data for registering a question from the server computer 500 are requested at the request of a questioner who wants a specific answer through payment. It receives advertisement information and displays it on the screen.

In addition, the server computer 500 provides specific question contents including the price for the form data for registering the question and the answer input by the questioner who checked the insertable advertisement information, the specific advertisement selection data to be inserted in the question content, and the desired advertisement position. ), The answer contents including the advertisement information selected by the answerer is input from the server computer 500 to be displayed on the screen for the questioner to check, and the advertisement confirmation and the answer contents inserted into the question content of the answerer Receives information about the payment of the included advertising from the server computer 500, and outputs the billing data input by the questioner to the server computer 500 in response to the request for payment according to the answer provided by the server computer 500 To pay for the answer.

At this time, the questioner selects one of a plurality of positions provided by the server computer 500 and inserts the advertisement information to be inserted when the question content is input. The payment may be used in whole or in part to pay for the answer.

The plurality of answerer computers 400 perform communication connection with the server computer 500 that provides the knowledge transaction service through the network communication network 100 according to the answerer's manipulation, and then log in with member login data at the request of the server computer 500. Alternatively, new member registration data is output to the server computer 500 to proceed with member access, and registered in the database from the server computer 500 according to selection of specific question contents of the answerer who checks the plurality of questions currently registered. The details of the corresponding question and the advertisement information inserted in the question are input and displayed on the screen.

Then, the form data for inserting the answer and the insertable advertisement information are received from the server computer 500 and displayed on the screen according to the selection of the answeree who checked the question content, and the answer is to be inserted in the specific answer content and the answer content. The specific advertisement selection data and the data about the desired advertisement position are output to the server computer 500, and the payment of the advertisement included in the question content, the answer to the question, and the advertisement confirmation included in the content of the questioner's answer Information is received from the server computer 500.

In this case, the answerer selects and inserts one of a plurality of positions provided by the server computer 500 in the same manner as the questioner performs the above.

The server computer 500 may be a member login data or a new member inputted from a plurality of advertiser computers 200, a plurality of interrogator computers 300, and a plurality of answering computer computers 400 that have communicated with each other through the network communication network 100. Member access is performed based on the registration data, and predetermined advertisement data inputted from a plurality of advertisers' computers 200 can be inserted into the question content or answer content during the knowledge transaction according to the selection of the questioner or the answerer. Register at In this case, the advertisement data that can be inserted into the question content or the answer content during the knowledge transaction may be produced by the server computer 500 at the request of the advertiser.

In addition, the server computer 500 outputs form data for inserting a question and insertable advertisement information to the questioner computer 300 according to the question registration request of the questioner computer 300, and is input from the questioner computer 300. Answerer computer that registers the question in the database based on specific question contents including the answer to the answer, specific advertisement selection data to be inserted in the question, and data about the desired advertisement position, and checks the plurality of questions currently registered. The detailed information of the specific question selected in 400 and the advertisement information inserted into the question content are output to the corresponding answerer computer 400, and form data for inserting the answer and insertable advertisement information according to the answer selection of the answering machine computer 400 are provided. After the output to the corresponding answerer computer 400, the specific input from the answering machine computer 400 Registered answers in the database, based on the data for selecting specific ads to be inserted in the response information and answer information, data and desired ad position and allow the questioner to find answers. In this case, the advertisement information that can be inserted into the question content or the answer content in the knowledge transaction provided from the server computer 500 to the plurality of questioner computers 300 or the plurality of answerer computers 400 may be any one specific advertisement or advertisement provided by the advertiser. It may be an advertisement that changes in real time.

In addition, the server computer 500 calculates the price according to the advertisement confirmation inserted into the question content or the answer content of each questioner or the answerer, and then requests the payment of the payment for the advertisement confirmation to the advertiser computer 200, and the advertiser pays. After paying the cost of advertising to each questioner or answerer in response to the checker computer 300 and the answerer computer 400 to output information about the payment of advertising confirmation, the questioner computer (300) After requesting payment for the payment, the payment is processed based on the payment data input from the interrogator computer 300, and then the answer is provided to the answerer. In this case, the server computer 500 calculates the price according to the advertisement confirmation by measuring the time when each questioner or answerer saw the question or the answer of himself or another, the number of clicks on the advertisement information, and the like.

In addition, the server computer 500 described above, if the questioner or answerer selected as an excellent knowledge trader among the questioner or answerer who performs a knowledge transaction according to a predetermined schedule, when the questioner or answerer selected as a member to perform a member login It may provide a target advertisement according to the inclination of the questioner or answerer, and provide a service for providing the questioner or answerer in return for exposure of the target advertisement. In other words, the questioner or the answerers can check the advertisement exposed according to the login without a separate selection operation and receive the advertisement revenue accordingly.

In addition, the server computer 500 described above, even if each questioner and answerer confirms the question content or the answer content including an advertisement written and registered by another questioner or answerer, the advertisement is confirmed to the questioner and answerer as described above You can pay the price according to the payment, and in the free knowledge transaction, not a paid knowledge transaction, you can pay the price according to the advertisement confirmation.

2 is a block diagram illustrating the configuration of the server computer 500 of FIG. 1 described above in more detail.

As shown, the data input / output means 510 inputs member login or new member registration data with a plurality of advertiser computers 200 which have communicated with each other through the network communication network 100 under the control of the control means 520. , Inputting advertising data, outputting request data of payment according to the questioning of the questioners and the answerers, and logging in with a plurality of questioner computers 300 who have performed communication access through the network communication network 100, or a member login or new member registration. Input of data, input of question registration request data, output of form data and questionable advertisement information for question registration, input of specific ad selection data to be inserted into specific question and question content and data for desired ad positions, other questioners And outputting information on the payment of the respondents' confirmation of advertisements, outputting request data for payment according to the provision of the answers, and It performs the input of data for billing.

Then, according to the control of the control means 520, the plurality of answering machine computers 400 that have communicated with each other through the network communication network 100, input of member login or new member registration data, details of specific questions and question contents. The output of ad information to be inserted, the form data for input of answers and the output of insertable ad information, the input of specific ad selection data to be inserted into specific answers and answers, and the data for desired ad positions, the ads included in the content of the question It performs the output of information about the payment of the confirmation of the advertisement, which is included in the confirmation, the answer, and the contents of other questioners and the answerers.

The control means 520 is based on the member login or new member registration data input from the plurality of advertiser computer 200, the plurality of interrogator computer 300 and the plurality of answerer computer 400 through the data input and output means 510. Control the member access of the questioner and the answerer, and insert the predetermined advertisement data into the advertisement database 532 in the knowledge transaction inputted from the plurality of advertiser computers 200 through the data input / output means 510. Control to register and output form data and insertable advertisement information for question registration according to a request of a plurality of interrogator computers 300 and specific advertisements to be inserted into specific question contents and question contents input from the interrogator computer 300. The question content based on the selection data and the data about the desired location of the advertisement is included in the knowledge transaction information database 536. Control of the plurality of answering machines computer 400 that checks the contents of a plurality of questions that are currently registered, and outputs advertisement information inserted in the content of a specific question selected by the plurality of answering machine computers 400 and the answering of the answering machine computer 400. Knowledge transaction based on the form data for inputting the answer and the output of insertable advertisement information, the specific answer content input from the answerer computer 400 and the specific advertisement selection data to be inserted in the answer content and the data about the desired advertisement position. Control to register in the information database 536.

And, the control means 520 controls the calculation of the payment according to the confirmation of the advertisement inserted in the question or answer content of each questioner and answerers through the payment processing means 540, the answer provided by the answerer, and requested the advertiser The computer 200 controls the payment request according to the advertisement confirmation of each questioner and the answerers, controls the payment of the advertiser to pay for each questioner and the answerer who performed the advertisement verification, and provides the answer to the questioner computer 300. And control the payment request according to, and controls the payment of the cost of processing the payment and providing the answer based on the payment data input from the interrogator computer (300).

The database 530 may include a plurality of advertisement data, questioners, or answerers that may be inserted into login information and personal information of a plurality of advertisers, questioners, and answerers registered as members under the control of the control means 520, and contents of questions or answers. It stores the question content and answer content with specific advertisement data inserted in the desired location, and the conclusion information according to the knowledge transaction of each questioner and answerers.

In this case, the above-described database 530 may include an advertisement database 532 which stores a plurality of advertisement data that can be inserted into the question contents or the answer contents during the knowledge transaction, and a plurality of advertisers registered as members. Member information database (534) that stores the login information and personal information of the questioner and the answerer, and the question and answer content in which the specific advertisement data is inserted in the desired location of the questioner or answerer, and the conclusion of the knowledge transaction of each questioner and the answerer. It consists of a knowledge transaction information database 536 in which information is stored.

The payment processing means 540 calculates the cost according to the advertisement confirmation inserted into the contents of the question or the answer of each questioner and the answerers using the knowledge transaction service under the control of the control means 520, and the control of the control means 520. According to the ad confirmation of each questioner and the respondents according to the ad request to the advertiser computer (200) to pay for the cost of the ad confirmation, and pays the costs received from the advertiser for each questioner and answerer in accordance with the ad confirmation, and then a plurality of questioners Outputs information on the payment of the advertisement confirmation to the computer 300 or the answerer computer 400, and requests the payment of the cost of providing the answer to the questioner computer 300 received the answer under the control of the control means 520 After the payment is performed based on the cost payment data input from the questioner computer 300, the answer is paid to the answerer.

Next, an embodiment of a knowledge transaction service method using a network-based user preference advertisement according to the present invention configured as described above will be described in detail with reference to FIGS. 3 to 11.

3 is a view for explaining the advertisement selection function of the questioner, Figures 4 and 5 are diagrams for explaining the registered question confirmation and the advertisement selection function of the answerer, respectively, Figures 6 to 11 is a network according to the present invention It is a flowchart showing in detail the operation process of the knowledge transaction service method based on the user-preferred advertisement.

First, a plurality of advertiser computers 200, a plurality of interrogator computers 400, and a plurality of answering machine computers 500 that perform a communication connection through a network communication network 100 in a server computer 500 that provides a knowledge transaction service online. The member access is performed based on the member login data or new member registration data inputted from the step S100.

Subsequently, the server computer 500 registers advertisement data that can be inserted into the question content or the answer content during the knowledge transaction input from the advertiser computer 200 that has performed member access (S200).

In detail, the server computer 500 outputs guide data for registering an advertisement that can be inserted into a question content or an answer content during a knowledge transaction to the advertiser computer 200 that has performed member access (S210). In step 200, it is determined whether the registration of the advertisement data that can be inserted into the question content or the answer content during the knowledge transaction is requested (S220).

If it is determined that registration of the advertisement data is requested from the advertiser computer 200, the server computer 500 outputs form data for registering the advertisement data to the advertiser computer 200 (S230).

The server computer 500 determines whether the advertisement data is input from the advertiser computer 200 according to the predetermined form data (S240), and if the advertisement data is input from the advertiser computer 200 according to the predetermined form data. In operation S250, the advertisement data is registered in the advertisement database 532 so that the advertisement data can be inserted into the contents of the question or the answer in the knowledge transaction.

After registering the advertisement data insertable in the question content or the answer content during the knowledge transaction input from the advertiser computer 200 through the above-described process (S200) in the database, the server computer 500 performs member access to the questioner computer 300. In response to the question registration request of), the form data for inserting the question and the insertable advertisement information are output to the questioner computer 300, and the specific question content and the question content including the price for the answer input from the questioner computer 300 are included. The question content is registered in the database 530 based on the specific advertisement selection data to be inserted and the data about the desired advertisement position (S300).

In detail, the server computer 500 determines whether the question registration request data is input from the questioner computer 300 that has performed member access (S310), and if the question registration request data is input from the questioner computer 300. In operation S320, a predetermined form of data for registering a question and a plurality of pieces of advertisement information that can be inserted into the question content are output to the interrogator computer 300.

Subsequently, the server computer 500 inputs specific question contents including the price of the answer from the questioner computer 300 provided with the form data and the advertisement information, specific advertisement selection data to be inserted into the question contents, and data about the desired advertisement position. It is determined whether or not (S330). That is, as shown in Figure 3, specific questions about the relevant field, answer price, whether to set the deadline, whether the answer is disclosed or not disclosed, and specific among the plurality of advertisement data listed to be inserted in the question content It is determined whether data regarding selection of advertisement data and location selection is input.

As a result of the determination, when the specific question content including the price of the answer from the questioner computer 300 and the data about the specific advertisement selection data to be inserted into the question content and the desired advertisement position are input, the server computer 500 may ask the questioner computer 300. The question content based on the specific question content input from the question and the specific advertisement selection data to be inserted into the question content and the data about the desired advertisement position are classified into specific categories and registered in the knowledge transaction information database 536 (S340). The question contents registered in the knowledge transaction information database 536 is displayed on the screen of the answerer computer 400 as shown in FIG. 4.

As such, after registering the question content in the database based on the specific question content input from the interrogator computer 300 and the specific advertisement selection data to be inserted into the question content through the above-described process (S300), the server computer 500 performs member access. A form for inputting an answer when the details of a specific question selected by the answerer computer 400 and the advertisement information inserted into the question content are output to the answerer computer 400, and the answer selection data is input from the answerer computer 400. Outputs data and insertable advertisement information to the answerer computer 400, and based on the specific answer content input from the answerer computer 400, specific advertisement selection data to be inserted into the answer content, and data on a desired advertisement position, the database 530. Register the answer to the content (S400).

In detail, the server computer 500 determines whether the selection data for checking the detailed information of a specific question is input from among the plurality of question contents currently registered in the database from the answerer computer 400 which has performed member access. (S410). That is, on the screen shown in FIG. 4, the answerer determines whether to select a specific question by operating a mouse or the like in order to view details of the specific question that the answerer wants to answer.

As a result of the determination, when the selection data of the specific question is input from the answerer computer 400, the server computer 500 displays the details of the specific question selected by the answerer and advertisement information inserted into the corresponding question content in the knowledge transaction information database 536. Extract and output to the corresponding answerer computer 400 (S420).

Thereafter, the server computer 500 determines whether answer selection data is input from the answerer computer 400 confirming the details of the specific question and the advertisement information inserted into the question content (S430). That is, after the answerer checks the detailed information of the question content provided by the server computer 500 and the advertisement information inserted in the question content, as shown in FIG. 5A, the answer button is selected to provide an answer to the question. Is to make sure that you select.

As a result of the determination, when answer selection data is input from the answerer computer 400, the server computer 500 outputs form data for inserting the answer and insertable advertisement information to the corresponding answerer computer 400 (S440).

In addition, the server computer 500 determines whether the specific advertisement selection data to be inserted into the contents of the answer and the contents of the answer and the desired advertisement position are input from the answerer computer 400 provided with the form data and the advertisement information (S450). . That is, as illustrated in FIG. 5B, the answerer inputs specific answer contents and selects and selects specific advertisement data from among a plurality of advertisement data listed to be inserted in the answer contents in the same manner as the above-described questioner performs. It is to judge whether data about is inputted.

As a result of the determination, when specific advertisement selection data to be inserted into the answer content and the answer content and the data about the desired advertisement position are input from the answerer computer 400, the server computer 500 answers the specific answer content and the answer input from the answerer computer 400. The answer contents based on the specific advertisement selection data to be inserted into the contents and the data on the desired advertisement position are registered in the knowledge transaction information database 536 so that the questioner can check (S460).

Now, after the above-described process (S400) to register the answer content in the database based on the specific answer content input from the answerer computer 400 and the specific advertisement selection data to be inserted into the answer content to the questioner to confirm this, the server computer 500 calculates the cost according to the advertisement confirmation inserted into the contents of the question or the answer from the plurality of questioner computers 300 or the answerer computer 400, and the advertiser computer 200 determines the advertisement of each questioner and the respondents. After requesting payment of the cost, and paying the cost paid from the advertiser for each questioner and answerer in accordance with the advertisement confirmation, the information on the payment of the advertisement confirmation to the plurality of questioner computer 300 or the answerer computer 400 is provided. Output (S500).

In detail, the server computer 500 collects data on the advertisement data check for each questioner and answerer who checks the question content or the answer content in which the advertisement is inserted for a predetermined period of time (S510), and for each questioner and the answerer. On the basis of the collected data on the advertising data check to calculate the cost according to the advertising check to be paid to each questioner and answerer (S520).

Subsequently, the server computer 500 requests the advertiser computer 200 to pay the cost according to the advertisement confirmation of each questioner and the answerers (S530), and calculates the cost received from the advertiser at the ratio calculated in the above-described step (S520). The questioner and the answerer are paid in accordance with the advertisement confirmation (S540).

In addition, the server computer 500 outputs the information on the payment of the advertisement confirmation to the corresponding questioner computer 300 and the answerer computer 400 (S550).

Finally, after paying for each of the questioners and answerers through the above-described process (S500), the server computer 500 provides the answer to the questioner computer 300 confirming the answers provided by the specific answerer. After requesting the payment for the cost, and performing the payment based on the payment data input from the interrogator computer 300 and processes the payment of the cost of providing the answer to the answerer (S600).

In detail, the server computer 500 requests the payment of the cost for providing the answer set when the question content is input to the questioner computer 300 confirming the answers provided by the specific answerer (S610), and the questioner computer ( In operation S620, it is determined whether the payment data for the payment of the cost for providing the answer is input.

As a result of the determination, when the payment data for payment of the cost for providing the answer is input from the questioner computer 300, the server computer 500 processes the payment for providing the answer based on the corresponding payment data (S630) and answers. The answer is provided to the answerer who provided the answer in accordance with the answer provided (S640). In this case, the questioner can greatly reduce the cost of the paid question by using a part or all of the price obtained by the other answerer to check the predetermined advertisement information inserted when the question content is input. .

In addition, the server computer 500 outputs information on the payoff of the answer provided to the answerer computer 400 (S650).

As described above, according to the knowledge transaction service system and method using the network-based user preference advertisement of the present invention, the question content or the answer content of the question and answerees who use the knowledge transaction service online are changed in advance or in real time. , You can get useful answers at a low cost through the revenue you receive from advertising exposure, and respondents can earn additional revenue from advertising exposure in addition to the answer. There is an effect that can be maximized.

In addition, the knowledge transaction service operator can activate mutually beneficial knowledge transactions by reducing the burden of the questioner's question cost and increasing the answerer's answer.Advertisers can target the advertisement by targeting the questioner's and respondent's interests. You can enjoy better advertising than online advertising.

Herein, while the present invention has been described with reference to the preferred embodiments, those skilled in the art will variously modify the present invention without departing from the spirit and scope of the invention as set forth in the claims below. And can be changed.

Claims (11)

A network communication network which connects a plurality of unspecified communication lines to perform data communication with each other; A plurality of advertiser computers outputting advertisement data input by an advertiser who has made a communication connection with the outside through the network communication network, and paying a fee for checking the advertisement of the questioner and the answerers according to an external request after the advertisement registration; In response to a request of an interrogator who communicates with the outside through the network communication network, form data for inserting a question and insertable advertisement information are received from the outside and displayed on the screen, and form data for inserting a question and insertable advertisement information The specific question, including the price of the answer entered by the questioner who confirmed the questionnaire, and the data about the specific advertisement selection data to be inserted into the question and the desired location of the advertisement are output to the outside, and the answer including the advertisement information selected by the answerer is displayed. Receives input from the outside and displays it on the screen, receives information about the payment of advertisements included in the contents of the answer of the respondents and the contents of the answers from the outside, and according to the request for payment of the external answers Multiple outputting of the billing data input by the questioner Asked computer; According to the selection of the respondents who have communicated with the outside through the network communication network, the specific question contents registered in the database and the advertisement information inserted in the question contents are received and displayed on the screen, Depending on the selection, form data for inserting the answer and insertable advertisement information are displayed on the screen, and the specific answer contents input by the answerer, specific advertisement selection data to be inserted in the answer contents, and data on the desired advertisement position are displayed. A plurality of answerer computers outputting to the outside and receiving information about payment of advertisements included in the contents of the question, answers to the questions, and payment of the advertisements included in the contents of the questioner's answers; And Perform a member login of the plurality of advertisers, interrogators, and answerers who have made a communication connection through the network communication network, and register advertisement data that can be inserted into a question content or an answer content during a knowledge transaction input from the advertiser computer, According to the question registration request of the questioner's computer, the form data for question registration and insertable advertisement information are output to the questioner's computer, and then the specific question content and the specific content to be inserted into the question content, including the price of the answer input from the questioner's computer The question contents are registered in the database based on the advertisement selection data and the data of the desired advertisement position, and the details of the specific question selected by the answer computer and the advertisement information inserted in the question content are output to the corresponding answer computer, and the answer computer's answer According to the selection, the form data for inserting the answer and the insertable advertisement information are output to the corresponding answerer's computer, and then the specific answer input from the answering machine's computer, the specific advertisement selection data to be inserted in the answer content, and the data for the desired advertisement position are displayed. Based on the registration of the answers in the database, calculate and pay the price for each question or respondent's question or advertisement inserted into the answer, and then pay the information on the payment of the advertisement to each corresponding questioner computer and the answerer computer. And a server computer for requesting payment to the interrogator computer for providing the answer, processing the payment based on the cost payment data input from the interrogator computer, and paying the answer for providing the answer to the answerer. Characterized by Network of knowledge-based transaction service system using the user's preferred ads. The method of claim 1, wherein the server computer, Perform the input of the member login or new member registration data, the input of the advertisement data, the payment request data according to the advertisement confirmation of the interrogator and the answerers, and the plurality of advertiser computers that have communicated with each other through the network communication network; The plurality of questioner computers and member login or new member registration data inputted through the network communication network, input of question registration request data, form of question registration data and output of insertable advertisement information, specific question contents and Input of specific advertisement selection data to be inserted in the question content and desired advertisement position, output of information on payment of other questionnaire and answerer's advertisement confirmation, output of request data for payment according to the answer and payment of payment data Perform input, and through the network Input of the member login or new member registration data, the details of a specific question and the advertisement information to be inserted into the contents of the question, the form data for the input of the answer and the insertion of the insertable advertisement information. , Inputting specific ad selection data and specific ad location data to be inserted into the specific answers and answers, ad validation included in the question, responses, and ad verification included in the answers of other questioners and answerers. Data input / output means for outputting information about the apparatus; Controls member access of a plurality of advertisers, interrogators, and answerers based on member login or new member registration data input through the data input / output means, and contents of questions or answers during knowledge transactions input from the advertiser computer through the data input / output means. To control the database registration of advertisement data that can be inserted into the form, and to output form data and insertable advertisement information for question registration upon request of the interrogator computer, and to insert specific question contents and question contents input from the interrogator computer To control the database registration of the question contents based on the selection data and the data about the desired advertisement position, to output the details of the specific question selected by the answer computer and the advertisement information inserted into the question content, and to select the answer of the answer computer Registering a database of answer contents based on the form data for inputting a different answer and insertable advertisement information, the specific answer contents inputted from the answerer's computer, the specific advertisement selection data to be inserted in the answer contents, and the data about the desired advertisement position. Control the calculation of the cost of advertising confirmation inserted into the content of the question or answer of each questioner and answerer, and control the request for payment of the cost of each questioner and answerer's ad check by the advertiser computer, and the advertiser pays A payment is made to be paid for each questioner and answerer who performs the ad verification, and a request for payment of the cost according to the answer is provided to the questioner computer, and processing and answering the payment based on the billing data input from the questioner computer. To control the payment of consideration Control means; A plurality of advertisement data that can be inserted into the login information and personal information of the plurality of advertisers, questioners, and answerers registered as members under the control of the control means, the question content or the answer content, the advertisement data specific to the location where the questioner or answerer wants Is inserted into the question content and answer content, database for storing the conclusion information according to the knowledge transaction of each questioner and answerers; And Under the control of the control means calculates the cost according to the confirmation of the advertisement inserted into the content of the question or the answer of each questioner and answerers using the knowledge transaction service, under the control of the control means The advertiser computer requests payment of the advertisement according to the confirmation of the advertisement, and the expense received from the advertiser is paid for each questioner and the answerer in accordance with the advertisement confirmation, and then the plurality of the inquirer computer or the answerer computer for the payment of the advertisement confirmation. Outputs the information, requests the payment of the cost of providing the answer to the questioner computer provided with the answer under the control of the control means, responds to the answerer after performing the payment based on the payment data inputted from the questioner computer. Include payment processing means to pay for the provision Knowledge of trade service system using a network-based users prefer ads that characterized composed over. The method of claim 2, wherein the database, An advertisement database in which a plurality of advertisement data are stored for each questioner and answerer to insert into a question content or an answer content during a knowledge transaction; A member information database that stores login information and personal information of a plurality of advertisers, questioners, and answerers registered as members; And A network-based user comprising a knowledge transaction information database that stores question information and answer content in which specific advertisement data is inserted in a desired position of a questioner or answerer, and conclusion information according to the knowledge transaction of each questioner and answerer. Knowledge Trade Service System using Preferred Advertising. The method of claim 1, wherein the server computer, After selecting the best knowledge traders among the questioners or answerers who conduct knowledge transactions according to the preset schedule criteria, and if the questioner or answerer selected as the best knowledge traders logs in as a member, the target advertisement is provided according to the propensity of the questioner or answerer. And providing a price to the corresponding questioner or answerer according to the exposure of the target advertisement. The method of claim 1, wherein the server computer, When the plurality of questioners and answerers check the question contents or the answer contents including the advertisements written and registered by other questioners or answerers, the network-based user pays the corresponding questioners and answerers according to the advertisement confirmation. Knowledge Trade Service System using Preferred Advertising. (1) performing member access on the basis of member login data or new member registration data input from a plurality of advertisers, interrogators, and answerer computers that have communicated with each other through a network communication network at a server computer providing a knowledge transaction service; (2) registering, in a database, advertisement data insertable in a question content or an answer content input from the advertiser computer that has performed member access in the server computer; (3) In response to a question registration request of the questioner computer that has performed member access on the server computer, form data for inserting a question and insertable advertisement information are output to the questioner computer, and in return for the answer input from the questioner computer; Registering a question content in a database based on specific question content and specific advertisement selection data to be inserted into the question content and data about a desired advertisement position; (4) Output the details of the specific question selected from the answerer computer and the advertisement information inserted in the question content to the corresponding answerer computer, and input the answer when the answer selection data is input from the answerer computer. It outputs form data and insertable advertisement information for the responder to the responder's computer, and responds to the database based on specific answer contents inputted from the answerer's computer, specific advertisement selection data to be inserted into the answer contents, and data on the desired advertisement position. Registration process; (5) The server computer calculates the cost according to the advertisement confirmation inserted into the contents of the question or the answer from the plurality of questioner computers or the answerer's computer, and pays the advertiser computer with the cost of the advertisement confirmation of each questioner and the answerers. Requesting, paying the payments received from the advertisers for each questioner and answerer, and outputting information on the payment of the advertisement to the plurality of questioner computers or the answerer computer; And (6) requesting the server to pay the fee for providing the answer to the questioner's computer that checks the answer provided by the answerer, performs a payment based on the billing data input from the questioner's computer, and then provides the answer to the answerer. The knowledge transaction service method using a network-based user preference advertisement, characterized in that the process comprising the payment of the payment according to. The method of claim 6, wherein the process (2), (2-1) outputting guide data for advertisement registration that can be inserted into a question content or an answer content during a knowledge transaction from the server computer to the advertiser computer which has performed member access; (2-2) determining, by the server computer, whether to register advertisement data that can be inserted into a question content or an answer content during a knowledge transaction from the advertiser computer; (2-3) if it is determined that registration of advertisement data is requested from the advertiser computer, outputting form data for registering advertisement data from the server computer to the advertiser computer; (2-4) determining whether advertisement data is input from the advertiser computer according to predetermined form data at the server computer; And (2-5) As a result of the determination, when advertisement data is input from the advertiser computer according to predetermined form data, the server computer registers the advertisement data in a database and starts the service so that it can be inserted into the contents of the question or the answer during the knowledge transaction. Knowledge transaction service method using a network-based user preference advertisement, characterized in that it comprises a step. The method of claim 6, wherein the process (3), (3-1) determining whether question registration request data is input from the questioner computer that has performed member access in the server computer; (3-2) when the question registration request data is inputted from the questioner computer as a result of the determination, outputting form data for question registration and advertisement information insertable into the question content to the questioner computer; (3-3) From the questioner computer provided with the form data and the advertisement information at the server computer, specific question contents including the answer to the answer and specific advertisement selection data to be inserted into the question contents and data about the desired advertisement position are inputted. Determining; And (3-4) As a result of the determination, when the specific question contents including the price of the answer from the questioner computer and the data for the specific advertisement selection data to be inserted in the question content and the desired advertisement position are input, the server computer inputs the question information from the questioner computer. Network-based user preferred ads comprising the step of registering the questions based on the specific questions and the data on the specific advertisement selection data to be inserted in the questions and the desired position of the ads into specific databases Knowledge transaction service method using. The method of claim 6, wherein the process (4), (4-1) determining whether selection data for confirming detailed information of a specific question is input from a plurality of question contents currently registered in a database from the answerer computer that has performed member access in the server computer; (4-2) When the selection data of the specific question content is input from the answerer computer as a result of the determination, the server computer outputs the detailed information of the specific question selected by the answerer and advertisement information inserted into the question content to the answerer computer. ; (4-3) determining whether answer selection data is input from the answering machine computer confirming the details of a specific question and advertisement information inserted into the content of the question at the server computer; (4-4) if answer selection data is inputted from the answerer computer as a result of the determination, outputting form data for inserting an answer and insertable advertisement information to the answerer computer; (4-5) determining from the answerer computer provided with the form data and the advertisement information at the server computer whether specific advertisement selection data to be inserted into the response content and the response data and data about the desired advertisement position are inputted; And (4-6) As a result of the determination, when the specific advertisement selection data to be inserted into the answer contents and the answer contents and the data about the desired advertisement position are input from the answering machine computer, the specific answer contents and the answer contents inputted from the answering machine computer in the server computer are inputted. Knowledge transaction using a network-based user preference advertisement, comprising the step of registering the answer content based on the data of the specific advertisement selection data and the desired position of the advertisement to be inserted into the database so that the questioner can check. Service method. The method of claim 6, wherein the process (5), (5-1) collecting data for verifying advertisement data for each questioner and answerer who confirms the question content or the answer content in which the advertisement has been inserted for a predetermined period of time at the server computer; (5-2) calculating a price according to the advertisement confirmation to be paid to each questioner and the answerer based on the data on the advertisement data confirmation collected by each questioner and the answerer in the server computer; (5-3) requesting payment from the server computer to the advertiser computer according to the advertisement confirmation of each questioner and the answerers; (5-4) paying the costs paid from the advertiser at the server computer at the rate calculated in the step (5-2) to each questioner and answerer in return for advertisement confirmation; And (5-5) The knowledge transaction service method using a network-based user preference advertisement, comprising the step of outputting the information on the payment of the advertisement confirmation from the server computer to the corresponding questioner computer and the answerer computer. . The method of claim 6, wherein the process (6), (6-1) requesting the server computer to pay a fee for providing an answer set when inputting a question content to the questioner computer that has checked the answer content provided by a specific answerer; (6-2) determining whether payment data for payment of a cost for providing an answer from the questioner computer is input at the server computer; (6-3) if it is determined that payment data for payment of an answer for providing an answer is input from the questioner computer, processing the payment for providing an answer based on the corresponding payment data; (6-4) paying the answer for providing the answer to the answerer who provided the answer in the server computer; And (6-5) The knowledge transaction service method using a network-based user preference advertisement, characterized in that it comprises the step of outputting the information about the payment of the answer provided from the server computer to the corresponding answerer computer.