KR20050007058A - Method For Providing An Online Marketing Service Using Messenger Robot - Google Patents

Abstract

PURPOSE: A method for offering an online marketing service using chatting between a message robot and users is provided to make the messenger robot offer various kinds of information requested from the users, and realize interactive information provision by making the users actively suggest various kinds of services with the messenger robot. CONSTITUTION: Basic user information and additional information received from the user requesting a chatting service using the messenger robot are stored. The user performs the chatting through a messenger provided from a messenger service providing server(206). Contents transmitted from the user are deduced through the messenger(208). The service according to the deduced contents of the message is provided(210).

Description

Method for Providing An Online Marketing Service Using Messenger Robot}

The present invention relates to a method for providing an online marketing service.

With the development of networks such as the Internet, various chat services such as web-based chat and mobile chat are currently being provided, and these chat services are used as an important means for securing users of Internet portal companies.

In addition, a system has been established to allow e-mail or chat with a desired person through a chat service, such as a cyber meeting via the Internet.

However, the chat service as described above has a problem in that information can be exchanged through a user-to-user chat, but new and accurate information cannot be provided through a separate information providing system.

Meanwhile, in order to quench their thirst for information, each portal site has a separate search information site. In this case, when a user enters specific information, he or she will upload a response or send the information by email. It is provided in the form of notification. However, this information providing method has a problem that the user can not be provided with an answer immediately causing more thirst for information. In addition, most information providing sites provide only one-way services that provide only answers to questions required by the user, and have a problem in that they do not actively provide information that the user does not think about.

Meanwhile, among the chat services described above, a service that provides information mapped to a specific word of a user is operated by using a chat robot such as an IRC chat robot. That is, for example, a chat robot providing weather information and a chat robot providing system information. However, such a service also provides a simple information on a user's question, but does not actively request a conversation or transmit various kinds of information to the user.

That is, since the above-described chat service or information retrieval service has its own service area, there is a problem in that it cannot actively cope with a request for a new marketing service. For example, the chat service can only arrange chat, and can not provide new marketing services such as information retrieval service through chat or advertisement marketing or quiz advertisement for various products. In addition, there is a problem that can not actively provide a chat service or advertising marketing or quiz ads for various products.

That is, in the online marketing, which is widely recognized for its use and importance, there is a problem in that a closed and one-way service cannot provide more active and extensive marketing services.

The present invention is to solve the above-mentioned conventional problems, by inducing a chat between the messenger robot and the user via the messenger that is used by the user everyday, by causing the messenger robot to request a variety of information required by the user On the other hand, it is an object of the present invention to provide a method for providing an online marketing service using a messenger robot to enable the messenger to actively provide various services to the user to provide interactive information.

In addition, the present invention by actively providing the user with the chat partner information or various life information, etc. meeting the various conditions set by the user through a messenger, it is possible to provide active information rather than passive information. There is a purpose.

1 is a configuration diagram of an embodiment of an online marketing system to which the present invention is applied.

Figure 2 is a flow diagram of an embodiment of the online marketing service providing method using a messenger robot according to the present invention.

3 is an exemplary view showing a conversation history of a messenger chat window providing movie information in the method for providing an online marketing service using a messenger robot according to the present invention;

Figure 4 is an exemplary view showing the types of services that can be provided through the online marketing service providing method using a messenger robot according to the present invention.

In order to achieve the above object, the present invention provides a method for providing an online marketing service using a messenger robot, which is applied to an online marketing system, and receives basic user information and additional information from a user who applies for a chat service using a messenger robot. A first step of making; A second step of chatting with the user through a messenger provided by a messenger service providing system 20; Inferring contents of a message transmitted by the user through the messenger; And a fourth step of providing a service according to the content of the message inferred in the third step, wherein the service provided in the fourth step includes searching for information required by the inferred message and providing corresponding content. Service, a service for extracting a chat partner who meets a condition set by the user through the additional information when the inferred message is a content requesting a chat arrangement, so that a chat can be performed between the user and the chat partner; At least one of services for suggesting an event is included during a conversation in a chat session where a plurality of conversation partners are gathered or in a conversation with a conversation user who satisfies the event promotion condition.

That is, the present invention targets a user who uses an instant messenger, which is becoming a new Internet-based communication means together with a web browser, and chats using an artificial intelligence messenger robot (hereinafter, simply referred to as "messenger robot"). It relates to a method for providing various services through. At this time, the messenger robot is a software and hardware system that can receive the same ID as the general users who use the messenger and can use the messenger.

On the other hand, as described above, in the case of a conventional chat robot such as an IRC chat robot, it is generally configured in a form that stores information or a message mapped to a specific word of a user and returns the message. That is, for example, a chat robot providing weather information and a chat robot providing system information. However, since the messenger robot applied to the present invention is designed with artificial intelligence, it is possible to establish a conversation that can be made in multiple stages or have various branches according to various conditions, and a message expression for expressing emotions according to user reactions or system conditions. It is also possible to feature.

In addition, the present invention can secure a higher intelligence by introducing a rule-based reasoning engine technology used to build artificial intelligence, expert system, and the like. In this case, the rule-based reasoning engine is a technology that has already been applied in various fields, and in particular, the present invention can control the response of the system to various conditions or events. It is intended to be used as a key decision tool.

In addition, the present invention is configured to actively request a conversation or to deliver a message to the users registered in the service, which is active compared to the existing chat robot that the passive information provision is the main purpose, various applications are possible Do. That is, the present invention has transformed the instant messenger into an important means for transferring information from the service provider to the user.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a configuration diagram of an embodiment of an online marketing system to which the present invention is applied.

As shown in the drawings, the online marketing system to which the present invention is applied includes a service providing system 10 for providing an online marketing service using a messenger robot according to the present invention, and a messenger service providing system 20 for providing a messenger service. ) And a terminal 30 used by the users. In this case, the terminal 30 may be a wired or wireless terminal, the messenger service providing system 20 is also a system that can provide a messenger service by wire or wireless.

In this case, the messenger service providing system 20 refers to a system for providing a messenger service that is generally provided. That is, the messenger service providing system 20 may be a system operated by a messenger service provider such as MSN, ICQ, Genie, Guru Guru, and the like. Meanwhile, the function of the messenger service providing system 20 according to the present invention is to serve as a medium for receiving various messages from the user or transmitting various messages to the user.

In addition, the service providing system 10 manages a messenger robot applied to the present invention, manages information on a user who is to be provided with a chat service according to the present invention, and chats between the user and the messenger robot. Performs a function to provide various services through. That is, the present invention manages a chat between a messenger robot and a user in real time, and arranges a meeting, forms a community, provides various product advertisements, provides advertisements through quizzes, and various events (promotions) through the chat service. Will be provided.

On the other hand, the service providing system 10 for performing the above functions, the interface for connecting to the network, the messenger robot management unit 13 for managing the messenger robot occurs during the chat with the messenger robot and the user A reasoning engine 14 for inferring the meaning of various messages to be matched, a matching unit 15 for processing keyword matching between subscribers, and a match between a subscriber and a system condition, and a user who wants to use a chat service with the messenger robot Portal site management unit 17 for managing the operation of the portal site for processing the work, such as registration and reception of the field, storage for storing information for providing various services and information of users registered through the portal site And a control unit 12 for controlling communication between the unit 16 and the interface and each unit.

At this time, the messenger robot manager 13 performs a function of managing a virtual user, that is, a "messenger robot", which is subscribed to the messenger service providing system 10. That is, the messenger robot manager 13 performs a function of allowing the messenger robot to chat with the user through the terminal 30 while connected to the messenger service providing system 20 through a network.

In addition, the messenger robot management unit 13 is designed to manage a messenger chat session (Session, group) with a plurality of users, the user's message through the messenger chat session through the inference engine unit ( 14 and the result and message inferred from the inference engine unit 14 are transmitted to the messenger service providing system 20 for delivery to the corresponding messenger chat session (i.e. all users participating in the session).

That is, the messenger robot management unit 13 is given an ID of a messenger service providing system, and performs a function of operating and managing a messenger robot to operate as if the user has a corresponding ID.

Next, the inference engine unit 14 may load the rules stored in the rule base of the storage unit 16 at the time of initial driving or dynamically load them during operation. These rules operate by pattern matching, and users' messages are recognized as important patterns. The predefined rule is inferred based on various information (Fact) such as the user's message, the current state of the robot, and the system state to determine the robot's response method.

In other words, the inference engine 14 is a rule-based pattern matching engine to perform the processing to perform the processing of the next step for the recognition and understanding of the user's various messages.

In this case, the rule base of the storage unit 16 stores rule files existing in the form of a text file, and the rule file is provided through a rule editor provided by the portal site manager 17 or a separate manager. It is configured to perform operations such as add / change / delete / search for.

In other words, the rule editor is a developer or administrator tool provided in the form of a graphical user interface (GUI), and refers to an editor that enables the manipulation of file-type rules in a graphic form.

Next, the matching unit 15 performs a function of processing keyword matching between subscribers and matching between subscribers and system conditions. That is, the matching between subscribers may be a hobby, a place to live, an age group, education, a topic to talk with, and the matching between the subscriber and the system may be allowed to receive advertisements, allow to receive chat requests, and time zones. .

Next, the storage unit 16 collects and stores user information for subscribers subscribing to a corresponding service when a service is to be established through the present invention. That is, in order for the messenger robot to actively approach the user, the messenger robot needs to know the messenger ID of the user, and this information is stored and managed in the storage unit 16.

Next, the portal site manager 17 manages a portal site for receiving a user registration to provide a service according to the present invention, and performs a function of receiving various setting values to be utilized in the chat service for each individual. .

Finally, the controller 12 controls the respective units, thereby providing a variety of additional services through a chat service with the user through a messenger robot.

2 is a flowchart illustrating an online marketing service providing method using a messenger robot according to the present invention, showing a flow of the most basic service providing method. 3 is an exemplary view illustrating a conversation history of a messenger chat window providing movie information in an online marketing service providing method using a messenger robot according to the present invention. 4 is an exemplary view illustrating various types of services that can be provided through an online marketing service providing method using a messenger robot according to the present invention.

First, the user accesses the portal site managed by the portal site manager 17 of the service providing system 17 using the terminal 30 to register a member (202). In this case, the user may input not only basic user information, but also various information (referred to as additional information) such as a member ID, a hobby, a favorite food, an age, a gender, a residential address, and the like, which are given by the messenger service providing system 20. The input information is stored and managed in the storage unit 16. On the other hand, the user must be subscribed to the messenger service providing system 20 in order to use the service according to the present invention.

On the other hand, the user subscribed to the service providing system 10 by connecting to the messenger service providing system 20 (204), the service providing system 10 through the messenger provided by the messenger service providing system 20 in the A variety of information can be provided through chat with the messenger robot that manages it. In this case, the messenger robot may register as a friend through the messenger. Since the process of registering as a friend is similar to the process of registering in a general messenger, it will be omitted. In this case, the messenger robot may exist individually for each field. In other words, there may be a messenger robot that is divided into various fields such as a messenger robot for leading various chats, a messenger robot for providing various information, and a messenger robot for leading various auctions. You can be given a different name. For example, the name of the messenger robot for driving a chat may be referred to as "Dr. Messenger Messenger Robot". In the case of a messenger robot focused on providing various kinds of information, the messenger robot may be referred to as a "search doctor messenger robot." The message name of the messenger robot is set by the operator of the service providing system.

On the other hand, the user is provided with various services through the chat with the messenger robot while the messenger robot is logged in to the messenger. That is, the user exchanges a message with the messenger robot through a messenger chat window (206). In this case, the inference engine 14 receiving the message infers the content requested by the user by analyzing the received message. The matching unit 15 or the control unit 12 extracts various types of information corresponding to the inferred message contents from the storage unit 16 and outputs the information through the messenger chat window in the form of a message (210). .

In this case, the provided services may include the following.

First, there may be a service that simply searches for and provides information desired by a user during a conversation through a messenger. That is, when a user requests to provide various kinds of information such as movie information, theater information, stock quote information, entertainment information, etc. through the messenger chat window, the contents of the message displayed on the messenger chat window are inferred and the corresponding information is displayed. There may be a way to provide through.

Second, in addition to simple information during a conversation through a messenger, a conversation partner who meets the requirements of the user may be extracted to enable a chat between the user and the conversation partner.

Third, when a situation occurs that meets the conditions set by the user as well as the conversation through the messenger as described above, the user may provide the corresponding information or arrange a chat. That is, when the user sets a condition such as time to chat, age, place of residence, educational background, etc. of the conversation partner and stores them in the storage unit 16, the matching unit 15 frequently records information of users logged into the messenger. When a chat partner who meets a condition set by the user by searching is logged in, the user may be arranged to chat with the chat partner. In this case, the user should also be in a logged in state, and if the user first inquires whether or not to arrange a chat and then accepts the chat partner, the selected talk partner is also inquired to arrange a chat. By inviting the other party to the conversation, a chat is made between the user and the other party. Such a chat service may be provided between the user and a plurality of conversation partners.

Fourth, there may be a service for suggesting various events during a chat session with a plurality of conversation partners or a conversation with a chat user satisfying an event promotion condition, and granting various benefits to the user who wins the event. That is, the messenger robot requests various quizzes or surveys from the chat partner (s) in a state where a chat partner meeting an event promotion condition is gathered. There may be a service that provides money.

Meanwhile, FIG. 3 illustrates an example in which the method for providing an online marketing service using a messenger robot according to the present invention is actually implemented in a messenger chat window, and between a messenger robot and a user (a user whose screen name is "like a movie" in the drawing). It shows the dialogue contents related to the movie.

That is, when a messenger robot sends a message "I like movies, do you know a new animation movie from Pixar these days" during a conversation with the user, and receives a message "Well what?" From the user (206), The inference engine unit deduces the meaning of the messenger (208). That is, the inference engine unit 14 infers that the user does not know the answer to the question based on the message "something". In this case, the controller 12 is to provide information about the animation movie stored in the storage unit 16 (210). These services are related to the first of the above-mentioned services, and simply provide services desired by the user.

Meanwhile, as illustrated in FIG. 3, the messenger robot may query the user whether a person who needs to watch the movie is needed, and the reasoning engine unit 14 when the user inputs a "yes" message. Deduces the message in the sense of accepting the query (208). At this time, the matching unit 15 recognizes a condition input by the user (that is, a person living in my neighborhood) While extracting the address from the storage unit 16, a user who is currently logged in from among the users who are close to the address may be selected to query the user whether or not to arrange a chat. Such a service is related to the second service of the above-mentioned services, and may be referred to as a service that arranges a chat with the user by extracting a conversation partner who meets a condition set by the user.

On the other hand, a user who is not in a conversation with the messenger robot and receives a question about whether to arrange a chat through the second service is in a position to receive a third service among the aforementioned services.

In addition, the provision of various events by the messenger robot while the user and the conversation partner are chatting by the messenger robot may be related to the fourth of the aforementioned services.

That is, as can be seen from the contents of the messenger chat window shown in FIG. 3, the conventional banner advertisement or email advertisement technique is one-way and it is difficult to obtain immediate feedback, whereas the online marketing service providing method using the messenger robot according to the present invention. Provides more immediate and accurate customer propensity data.

In addition, the chat in the chat room of the messenger is generally awkward because it is a conversation with the first-time viewers, but in the online marketing service according to the present invention, the messenger robot is a medium to allow them to participate more actively in the conversation. You can also participate in intermediate conversations to provide various events. In other words, as mentioned above, an event is a form of a twenty-four quiz, a simple humor, a point-advertising ad quiz, and so on, so that a chat participant can participate freely and actively participate in a conversation with the other party. will be.

In addition, the online marketing service according to the present invention can be used as a matchmaking service for authentic social as well as chat service in the form of boring. To do this, a messenger robot can participate in a chat by initiating a conversation (e.g. the next day) and then receive a feeling for the chat partner that the other party had the previous day. You can also do after-sales service such as exchange and offline appointment place selection.

In addition, the present invention may enable the formation of a messenger community centered on a messenger robot on the subject among users interested in the same subject. For example, a subscriber interested in the subject of a "patent" may register a messenger robot (for example, a nickname "patent information messenger robot") corresponding to a patent subject as a messenger friend. The robot can exchange messages in real time with the interested parties interested in the patent through the robot, and the knowledge of the patent information messenger robot itself (actually in the storage unit 16 of the service providing system). Stored information) can be provided in real time.

That is, the present invention as described above is based on an instant messenger, and includes a service that connects a messenger chat by finding a matching partner according to the user's preferences or inclination information such as a hobby, favorite food, age, and gender. Doing. In addition, through the present invention, users can chat with a user based on a messenger, a hobby, or a conversational topic, such as their own. When such a topic is in full swing, users interested in the topic are based on a messenger robot. It is possible to build a community on a topic, so that a lasting bond can be built. Meanwhile, the chat session formed by the above method can be used as an event promotion channel of the messenger robot as mentioned above.

On the other hand, the operator of the service providing system 10 as described above may create the following revenue sources.

First, there may be revenue from interactive advertising. In other words, by providing a product advertisement in the form of a twenty-dock in the middle and middle of a chat, a product or the like is provided to the person who meets the point or access to the corresponding advertisement product and draws a right to use the product. In other words, it is possible to secure subscribers through matching chat, generate revenue through interactive messenger advertisements based on this, and obtain advertising revenue by providing advertisements of other companies.

There may also be revenue from premium matching chats. In other words, the premium customer paying the subscription fee can be managed intensively, and the service can be provided in parallel with offline, such as after-sales process and profile verification of the chat partner (e. In this case, it will be possible to build cooperative relationships with various off-line matchmaking and meeting companies currently in service.

In addition, there may be revenue from the offline meeting place recommendation service. In other words, if two users who have communicated through matching chat decide to have after-sales meeting at a cafe recommended by the messenger robot, in this case, recruiting service providers are provided in the form of receiving a subscription fee from the relevant offline cafe and matching chat with them. By recommending the appropriate offline meeting place based on the user's inclination and residence, the advertising effect of the offline store can be enhanced.In this case, cooperation with a company that provides such information as restaurants and cafes (cityscape, etc.) Models are also possible.

That is, the online marketing service providing method using the messenger robot according to the present invention as described above, can provide various types of services to the user, can actively cope with the changing service, and added through various marketing services It will be able to generate profits.

Meanwhile, various services as described above are visually illustrated in FIG. 4, and various services may be provided in addition to the illustrated services.

The present invention is not limited to the embodiments described above, and various modifications and changes can be made by those skilled in the art, which are included in the spirit and scope of the present invention as defined in the appended claims.

The present invention provides a variety of information and services through a conversation with a user through a messenger, and thus has an excellent effect of enabling more immediate and accurate customer propensity data.

In addition, since a messenger robot is used to induce a conversation with a user, there is an excellent effect that the user can reduce the burden on the conversation.

In addition, in the conventional chat using a messenger, when a chat room establisher opens a room with a specific theme or title, the connected user accesses the chat room and chats with the chat room participants. The messenger robot finds a matching user group through the analysis of these user properties after registering the search information about the time zone to allow the conversation and the person to be talked with in advance in the system, and then searching all of them in one messenger chat. Since it is possible to invite a chat to the session, the user can chat with the desired partner even without a separate search procedure has an excellent effect.

In addition, the present invention, unlike the existing chat services to establish a separate chat client to provide a service, the user can use the existing messenger services (MSN, Genie, ICQ, etc.) to subscribe to the excellent effect There is.

Claims (4)

An online marketing service providing method using a messenger robot applied to an online marketing system, A first step of receiving and storing basic user information and additional information from a user who has applied for a chat service using a messenger robot; A second step of chatting with the user through a messenger provided by a messenger service providing system 20; Inferring contents of a message transmitted by the user through the messenger; And A fourth step of providing a service according to the contents of the message inferred in the third step Including, In the service provided in the fourth step, a service for searching for information requested by the inferred message and providing corresponding content, and when the inferred message is content for requesting a chat, the user may use the additional information. A service that allows a user to chat with the user by extracting a contact person who meets the set conditions, and during a conversation in a chat session where a plurality of contact parties are gathered or with a conversation user who satisfies an event promotion condition. The online marketing service providing method using a messenger robot, characterized in that at least one of the services suggesting the event is included. The method of claim 1, If a message is logged in to the messenger service providing system 20 but a messenger non-user who is not chatting with the messenger robot, a condition matching the condition of additional information set by the messenger non-user is formed, A fifth step of providing a user with information or a service matching the corresponding conditions through the messenger; Online marketing service providing method using a messenger robot further comprising. The method of claim 1, A plurality of messenger robots may be set for each field, and the online marketing service providing method using the messenger robot may be configured to form a community within the messenger based on the messenger robot. The method according to any one of claims 1 to 3, On the basis of the condition set by the user through the additional information, whether or not to provide the user through the messenger whether to provide information deemed to be useful to the user, while the user accepts the provision of the information. The sixth step of providing the information through the messenger in the form of a message. Online marketing service providing method using a messenger robot further comprising.