KR20050005120A - The system and the method of providing vod including advertisement information - Google Patents

Abstract

PURPOSE: A system and a method for offering the VOD(Video On Demand) including AD(ADvertisement) information to a user residing in an apartment are provided to offer the user with a service page according to the AD information by including the AD information to the middle of the VOD or a vacant space of a screen. CONSTITUTION: A VOD information management module(470) registers the VOD information including the AD information supplied from a VOD information provider to a VOD information database(420) and transmits VOD preview information matched with the video favorite information of the user to a user terminal. A VOD order management module(480) helps the user settle a VOD charge with a smart card, stores the VOD order information to a VOD order information database(430), and transfers the VOD to the user information according to VOD transfer schedule information. An AD information providing module(490) transmits the service page having the AD information if the user clicks the AD information included in the VOD, extracts the service page of a cooperated site by extracting the cooperated sites having the similar AD information, and transmits it to the user terminal.

Description

System and method for providing video on-demand including advertisement information {THE SYSTEM AND THE METHOD OF PROVIDING VOD INCLUDING ADVERTISEMENT INFORMATION}

The present invention relates to an on-demand video providing system and method including advertisement information.

More specifically, advertisement information is placed in the middle of Video On Demand (VOD) or in a blank space on the screen, which can be provided to a resident who lives in a certain apartment (hereinafter referred to as 'user') through a dedicated network. The present invention relates to an on-demand video providing system and method comprising the advertisement information to include, and to provide the user with a service page according to the advertisement information.

Even in the early 1990s, some of those who knew how to use computers, the Internet, which some of them used as their own means of communication, are now a necessity to be able to use without computers, and even the Internet has to be carried by the human race for the new millennium. Also known as a passport. One of the decisive moments of the popularization of the Internet is the Web.

Recently, various services such as e-commerce, online advertising, and internet phones are provided based on such an internet web, and as the users can easily receive the services that were previously physically performed through the internet, the internet service is the most It is emerging as an important business.

The advertising techniques used in the Internet have been developed and serviced in various ways, among which the representative advertising techniques are banner advertisements, and in addition, various and innovatively produced and supplied to attract the user's attention, such as video advertising.

The present invention is devised in response to the expectations of the development and service of various advertising techniques as described above, the present invention is the middle of the video on demand (VOD) that can be provided through a private network to users living in a certain apartment It is an object of the present invention to provide an on-demand video providing system and method including the advertisement information to include the advertisement information in the empty space of the screen or to provide a service page according to the advertisement information to the user.

1 is a view for explaining the configuration of an on-demand video providing system that includes advertising information according to the present invention;

FIG. 2 is a block diagram illustrating a configuration of a main server applied to FIG. 1;

3 is a flowchart illustrating an on-demand video providing method including advertisement information according to the present invention.

<Explanation of symbols for the main parts of the drawings>

100: data communication network 200: user terminal

300: VOD production / supply server 400: main server

500: affiliate site

In one embodiment of the present invention to achieve the above object, the present invention provides a system for allowing a plurality of unspecified users to be provided on demand video information after making an online connection through a data communication network using a user terminal A member information DB storing user information including video taste information of the user as member information; An on-demand video information DB for storing a plurality of on-demand video information including advertisement information; An on-demand video order information DB storing on-demand video order information input by the user; An affiliate site link information DB for storing advertisement information included in the on-demand video information and link information corresponding to the advertisement information; A payment information DB that stores user information, information on a smart card, information on a payment amount, and balance information of a smart card after payment when the payment is processed by the user; On-demand video information including advertisement information supplied from a supplier of on-demand video information is registered in the on-demand video information DB, and on-demand video information corresponding to user video taste information stored in the member information DB is stored in the on-demand video information DB. An on-demand video information management module for extracting from the on-demand video transmission information to the user terminal; When the on-demand video order information is received from the user terminal, it supports the payment of the viewing fee corresponding to the on-demand video with a smart card, and when the user pays the viewing fee with the smart card, the on-demand video order information An on-demand video order management module for storing on-demand video order information DB, generating on-demand video transmission schedule information according to the on-demand video order information, and transmitting on-demand video to the user terminal according to the on-demand video transmission schedule information; And when the advertisement information included in the on-demand video provided by the on-demand video order management module is clicked by the user, a service page having the corresponding advertisement information is transmitted to the user terminal, and similar to the clicked advertisement information. An advertisement information providing module for extracting an affiliate site having advertisement information so that a service page of the affiliate site or a separately prepared service page is transmitted to the user terminal; The on-demand video providing system including the advertisement information, characterized in that further comprises a main server configured to include, to solve the above problems.

The on-demand video ordering information is an on-demand video providing system including advertisement information, characterized in that at least one or more of on-demand video information, date information to be transmitted, time information, and viewing frequency information. do.

The on-demand video order management module provides a guide message and a charging service page to the user terminal so that a predetermined amount can be recharged from a preset account when the amount charged in the smart card is less than the viewing fee. An on-demand video providing system containing advertisement information for solving the above-described problems.

The advertisement information providing module, when the advertisement information provided through the service page is predetermined product information, allows the user to pay for the product using a smart card and purchase the product. The on-demand video providing system includes the above-mentioned problem.

In addition, as another embodiment of the present invention, the present invention provides a method for operating a system that allows an unspecified number of users to receive the desired video information on demand after making an online connection through a data communication network, ( 1) a process of building an on-demand video information DB using on-demand video information including advertisement information produced by an on-demand video provider in partnership; (2) receiving an on-demand video order information input by the user using the user terminal and constructing an on-demand video order information DB; (3) if the on-demand video order information is received from the user terminal, supporting a payment for a viewing fee corresponding to the on-demand video with a smart card; (4) when the user pays the viewing fee with the smart card, the on-demand video order information is stored in the on-demand video order information DB, while generating on-demand video transmission schedule information according to the on-demand video order information, and Transmitting an on-demand video including advertisement information to the user terminal according to video transmission schedule information; And (5) when advertisement information included in the video on demand is clicked by the user, a service page having the advertisement information is transmitted to the user terminal; As an on-demand video providing method including advertisement information, characterized in that it comprises a, to solve the above problems.

The process (5) may include extracting an affiliate site having advertisement information similar to the clicked advertisement information and transmitting the service page of the affiliate site or a separately produced service page to the user terminal; As an on-demand video providing method comprising the advertising information, characterized in that further comprises a, to solve the above problems.

In addition, the step (5) further includes the step of allowing the user to pay for the product and purchase the product using a smart card when the advertisement information provided through the service page is predetermined product information. An on-demand video providing method including advertisement information characterized by the above-mentioned problem is solved.

The on-demand video ordering information is an on-demand video providing method including advertisement information, characterized in that at least one or more of on-demand video information, date information to be transmitted, time information, and viewing frequency information. do.

In addition, in the step (3), if the amount of money charged to the smart card is less than the viewing fee, the user terminal provides a guide message and a charging service page so that a predetermined amount can be recharged from a predetermined account. The above-described problem is solved by a video-on-demand providing method including advertisement information.

These objects, features and advantages of the present invention will be more readily understood by reference to the accompanying drawings and the following detailed description.

FIG. 1 is a diagram illustrating a configuration of an on-demand video providing system including advertisement information according to the present invention, and FIG. 2 is a block diagram illustrating a configuration of a main server applied to FIG. 1.

First, referring to FIG. 1, at least one user terminal 200, a VOD production / supply server 300, a main server 400, and an affiliate site 500 are connected to a data communication network 100. It is. When the administrator of the VOD production / supply server 300 includes advertisement information in the middle of an on-demand video to be provided to the user or in a blank space of the screen, and makes the advertisement information have link information, and clicks on the advertisement information. It supports to be connected to the affiliated site 500 through the main server 400. Of course, the system may be implemented such that the functions of the VOD production / supply server 300 are included in the main server 400.

The data communication network 100 will include both wired and wireless communication networks such as the Internet, infrastructure, swap, and PSTN. In particular, the user terminal 200 and the main server 400 are connected by a high-speed dedicated network.

The user terminal 200 may be limited to a personal computer (PC), but in some cases, a general telephone or a portable terminal may be included. That is, the user terminal 200 may be limited to a PC in order to receive a homepage provided by the main server 400, but services such as confirmation and satisfaction questionnaire information regarding service provision may include not only a PC but also a general telephone or a portable terminal. This can be done through.

As shown in FIG. 2, the main server 400 includes a member information DB 410 that stores user information including user's video taste information as member information, and a plurality of on-demand types including advertisement information. An on-demand video information DB 420 storing video information, an on-demand video order information DB 430 storing on-demand video order information input by the user, advertisement information included in the on-demand video information, and Affiliate site link information DB (440) that stores link information corresponding to the advertisement information, and if the payment processing is made by the user, user information, information on the smart card, information on the payment amount and smart card after payment Billing information DB (450) that stores the balance information of the user, and when the user registers as a member, the user's video taste information is entered And a member management module 460 for managing the member information input by the registered member and the on-demand video information supplied from the supplier of the on-demand video information in the on-demand video information DB 420, On-demand video for extracting the on-demand video information corresponding to the user video taste information stored in the member information DB (410) from the on-demand video information DB (420) to transmit the on-demand video notice information to the user terminal 200 When the on-demand video order information is received from the information management module 470 and the user terminal 200, it supports payment of a viewing fee corresponding to the on-demand video with a smart card, and the user watches with a smart card. When the fee is paid, the on-demand video order information is stored in the on-demand video order information DB 430. And an on-demand video order management module 480 for generating on-demand video transmission schedule information according to the on-demand video order information and transmitting on-demand video to the user terminal according to the on-demand video transmission schedule information. When the advertisement information included in the video on demand provided by the management module is clicked by the user, the service page having the advertisement information is transmitted to the user terminal, and the affiliate having advertisement information similar to the clicked advertisement information. The advertisement information providing module 490 extracts a site and transmits the service page of the affiliated site or a separately produced service page to the user terminal.

In this case, the on-demand video order information includes on-demand video information, date information to be transmitted, time information, view count information, and the like.

In addition, the on-demand video order management module 480 provides a guide message and a charging service page to the user terminal so that a predetermined amount can be recharged from a preset account when the amount charged in the smart card is less than the viewing fee.

Next, a method of providing an on-demand video including advertisement information will be described in detail with reference to FIG. 3.

3 is a flowchart illustrating an on-demand video providing method including advertisement information according to the present invention.

As shown in FIG. 3, first, the main server 400 establishes a member information DB 410 using user information including video taste information of a user as member information, and forms an affiliate video-on-demand provider. The on-demand video information DB 420 is built using the on-demand video information including the on-demand video information produced by the user or the advertisement information supplied from the VOD production / supply server 300, and the user sets the user terminal 200. Receiving the on-demand video order information input using the) to build the on-demand video order information DB 430, to build a database for providing the on-demand video information desired by the user.

The main server 400 extracts video-on-demand information corresponding to user video taste information stored in the member information DB 410 from the video-on-demand video information DB 420, and provides video-on-demand information on-demand to a corresponding user. Send to 200.

The main server 400 determines whether video on-demand order information is received from the user terminal 200 (S100). As a result of the determination, when the on-demand video order information is received, the main server 400 supports the on-demand video ordering service such as providing a service page for inputting the on-demand video information to the user terminal 200, and on-demand through the service page. When the video order information is input, the main server 400 outputs a guide message so that the viewing fee corresponding to the video on demand can be paid with a smart card (S110).

In response to the guide message, when the user makes a payment using the smart card, the user can check the payment of the on-demand video information viewing price with the amount stored in the smart card to determine whether the transaction is approved (S120).

If the transaction is approved as a result of the determination of step S120, the video on demand is transmitted to the user terminal 200 (S130), and whether the user clicks on the advertisement information included in the video on demand. It is determined (S140).

On the other hand, if the amount of money charged to the smart card is less than the viewing fee as a result of the check in step S120 and the user terminal 200 so that a predetermined amount can be recharged from the preset account at the same time outputs a non-trade guidance message if the transaction is not approved By providing a guide message and a charging service page, the user can recharge the smart card and pay the viewer fee.

In addition, when the user pays the viewing fee with the smart card, the main server 400 stores the video-on-demand order information in the video-on-demand order information DB 430, and on-demand according to the video-on-demand order information. Generates video transmission schedule information.

The main server 400 transmits the on-demand video to the user terminal 200 according to the on-demand video transmission schedule information.

On the other hand, as a result of the determination in step S140, when the user clicks on the advertisement information, the main server 400 causes the affiliated site linked to the advertisement information to transmit the service page to the user terminal 200 (S150). In addition, the affiliated site information related to the clicked information is extracted from the affiliated site link information DB 440 so that the service page is transmitted to the user terminal 200, or has advertisement information similar to the advertisement information clicked by the user. The separately produced service page composed of the site link information is transmitted to the user terminal 200 so that the user can access more advertisement information.

In particular, the main server 400 to which the present invention is applied supports the user to pay for the product and purchase the product using a smart card when the advertisement information provided through the service page is information for advertising a predetermined product. .

The present invention is not limited to the embodiments described above, and various modifications and changes can be made by those skilled in the art, which are included in the spirit and scope of the present invention as defined in the appended claims.

As described above, the present invention includes the advertisement information in the middle of the video on demand (VOD, Video On Demand) that can be provided to the user in a certain apartment via a dedicated network or in the empty space of the screen, the advertisement The service page according to the information is provided to the user so that the user can naturally see the advertisement information while watching the video on demand.

In addition, when the user clicks on the advertisement information included in the on-demand video information, a service page having detailed information of the advertisement information is provided so that more information can be provided.

In addition, the present invention can be purchased directly when the advertising information is advertising information for a predetermined product, while the service page having similar advertising information is configured or linked separately to the service page having the advertising information similar to the advertising information It is effective to provide a user with a variety of advertising information.

Claims (9)

Claims [1] A system for allowing an unspecified number of users to receive desired on-demand video information after making an online connection through a data communication network using a user terminal. A member information DB storing user information including video taste information of the user as member information; An on-demand video information DB for storing a plurality of on-demand video information including advertisement information; An on-demand video order information DB storing on-demand video order information input by the user; An affiliate site link information DB for storing advertisement information included in the on-demand video information and link information corresponding to the advertisement information; A payment information DB that stores user information, information on a smart card, information on a payment amount, and balance information of a smart card after payment when the payment is processed by the user; On-demand video information including advertisement information supplied from a supplier of on-demand video information is registered in the on-demand video information DB, and on-demand video information corresponding to user video taste information stored in the member information DB is stored in the on-demand video information DB. An on-demand video information management module for extracting from the on-demand video transmission information to the user terminal; When the on-demand video order information is received from the user terminal, it supports the payment of the viewing fee corresponding to the on-demand video with a smart card, and when the user pays the viewing fee with the smart card, the on-demand video order information An on-demand video order management module for storing on-demand video order information DB, generating on-demand video transmission schedule information according to the on-demand video order information, and transmitting on-demand video to the user terminal according to the on-demand video transmission schedule information; And When the advertisement information included in the on-demand video provided by the on-demand video order management module is clicked by the user, a service page having the corresponding advertisement information is transmitted to the user terminal and an advertisement similar to the clicked advertisement information. An advertisement information providing module for extracting an affiliate site having information and transmitting the service page of the affiliate site or a separately prepared service page to the user terminal; On-demand video providing system containing advertising information, characterized in that further comprises a main server configured to include. The method of claim 1, wherein the video on demand order information, On-demand video providing system including the advertisement information, characterized in that at least one or more of the video information on demand, the date information to be received, time information, viewing frequency information. According to claim 1, The video order management module on demand, When the amount of money charged to the smart card is less than the viewing fee, the on-demand video including advertisement information is provided to the user terminal to provide a guide message and a charging service page so that a predetermined amount can be recharged from a preset account. system. The method of claim 1, wherein the advertisement information providing module, If the advertisement information provided through the service page is a predetermined product information on-demand video providing system comprising the advertising information, the user can pay the product price and purchase the product using a smart card. In a method of operating a system that allows an unspecified number of users to receive desired video information after making an online connection through a data communication network using a user terminal, (1) constructing an on-demand video information DB using on-demand video information including advertisement information produced by an on-demand video provider in partnership; (2) receiving on-demand video order information input by the user using the user terminal and constructing on-demand video order information DB; (3) if the on-demand video order information is received from the user terminal, supporting a payment for a viewing fee corresponding to the on-demand video with a smart card; (4) when the user pays the viewing fee with the smart card, the on-demand video order information is stored in the on-demand video order information DB, while generating on-demand video transmission schedule information according to the on-demand video order information, and Transmitting an on-demand video including advertisement information to the user terminal according to video transmission schedule information; And (5) if the advertisement information included in the video on demand is clicked by the user, causing a service page having the advertisement information to be transmitted to the user terminal; Video-on-demand providing method comprising the advertising information, characterized in that made. The method of claim 5, wherein the (5) process, Extracting an affiliate site having advertisement information similar to the clicked advertisement information so that the service page of the affiliate site or a separately prepared service page is transmitted to the user terminal; Video-on-demand providing method comprising the advertising information, characterized in that further comprises. The method of claim 7, wherein the (5) process, If the advertisement information provided through the service page is predetermined product information, the user further comprises the step of paying the product price by using a smart card, and allows the user to purchase a product; How to deliver video on demand. According to claim 5, The video on demand order information, On-demand video information, advertising information characterized in that at least one or more of the date information, time information, view count information to be transmitted. The method of claim 5, wherein in the third step (3), When the amount of money charged to the smart card is less than the viewing fee, the on-demand video including advertisement information is provided to the user terminal to provide a guide message and a charging service page so that a predetermined amount can be recharged from a preset account. Way.