KR20040090335A - Apparatus and Method of active Target Advertisements based on the ASP Service - Google Patents

Abstract

PURPOSE: A device and a method for an active target AD(ADvertisement) based on a software rental service are provided to offer the AD service with the software rental service by selecting a target of the proper customized AD based on characteristic of customers using the software rental service. CONSTITUTION: An order manager(101) manages/processes a user's request associated with the software rental service and the AD service. A service use information processor(108) manages service use behavior information of the customer by collecting data packets generated when the user uses the software rental service. A data warehouse processor(104) performs management by collecting/refining/converting various kinds of analyzable data generated while the software rental service is provided. A data mining processor(105) generates strategic information related to marketing by searching/modeling/analyzing the data managed by the data warehouse manager. An AD processor(109) provides the target AD with the software rental service by selecting the target AD through analysis of the AD service request information and the information obtained from the data warehouse/mining processors.

Description

Active target advertisement device based on software rental service and method thereof {Apparatus and Method of active Target Advertisements based on the ASP Service}

The present invention relates to an active target advertisement device based on software rental service, and a method and a computer readable recording medium recording a program for realizing the method. In the software leasing service that allows access through public networks such as the Internet, when a company registers its advertisement online with each other, it automatically aggregates / analyzes data obtained from various service elements, and is suitable for the target audience. The present invention relates to a software rental service-based active target advertisement device for selecting advertisement contents and delivering advertisements under optimal conditions, and a method and a computer-readable recording medium recording a program for realizing the method.

The conventional advertising service on the wired / wireless Internet has been a passive form in which an advertising agency recruits advertisers to companies that want to provide an advertising service at the request of a service provider who provides the Internet service and exposes the advertisement to the general public. . This type of advertising service was inefficient in the form of advertising on a software rental service, and thus there was a problem in that it could not provide a service suitable for a software rental service.

The main customers of the software leasing service are employees or employees belonging to the company. The main software used is job processing software, which is closely related to the company's business characteristics such as the company's business type, industry and size. As a software rental service provider, as the number of customers increases, the system accumulates information about companies with various characteristics including industry and business. In addition, the companies that subscribe to the software leasing service are directly and indirectly connected to each other, so that all subscribers of these software leasing services can be targets that desperately need to advertise their products or companies. to be.

Therefore, if the registered subscribers of the software and leasing services, which are connected intangible and intangible, directly register the advertisements according to their characteristics, the system needs to automatically extract the target and deliver the advertisement. There was this.

Of course, in the past, "user-oriented real-time customized advertising service providing system and method (Korean patent application: 10-2000-0017347)", "custom advertising system on the Internet and its method (Korean patent application: 10-2000-0060544) "And" customized advertising / credit transaction method and system thereof (Korean Patent Application: 10-2001-0047938) "and the like, there existed a personalized advertising service on the Internet.

However, these conventional personalized advertising services must provide their own information necessary for personalized advertising so that the user who is the target of the advertisement can be the target of advertisement or personalized from introductory and basic information such as age, gender, etc. that the user has previously provided. There was a problem that the target of the advertisement should be extracted. In other words, the method of selecting the target of the customized advertisement not only requires the sacrifice of subscribers, but also has a problem in that the selection criteria of the customized advertisement may be ambiguous and the accuracy may be reduced.

The present invention has been made in order to solve the problems described above, based on the characteristics of customers using the software leasing service software rental service that provides the advertising service with the software leasing service by selecting the target of the appropriate customized advertising It is an object of the present invention to provide a computer-readable recording medium that records an active target advertising apparatus and method therefor and a program for realizing the method.

1 is an exemplary view showing a structure of a software rental service to which the present invention is applied.

2 is a flowchart illustrating an embodiment of a software rental service-based active target advertisement method according to the present invention.

3 is a block diagram of an embodiment of an active target advertisement device based on a software rental service according to the present invention;

Figure 4 is an example of customer information data used in the active target advertising device based software rental service according to the present invention.

5 is an exemplary view illustrating processing information data of a call center processing unit and a web help desk used in an active target advertisement device based on a software rental service according to the present invention.

6 is an exemplary view of service usage information data used in an active target advertisement device based on a software rental service according to the present invention;

7 is an exemplary view of the audience information data used in the active target advertising device based software rental service according to the present invention.

8 is an exemplary view of the customer billing information data used in the active target advertising device based software rental service according to the present invention.

FIG. 9 is an exemplary view of advertisement processing information data used in an active target advertisement apparatus based on software rental service according to the present invention. FIG.

FIG. 10 is an exemplary view of advertisement request information data used in an active target advertisement apparatus based on software rental service according to the present invention. FIG.

* Explanation of symbols for the main parts of the drawings

101: order management unit 102: call center processing unit

103: Web Help Desk 104: Data Warehouse Processing Unit

105: data mining processing unit 106: sales support processing unit

107: billing information processing unit 108: service usage information processing unit

109: advertising processing unit

In accordance with another aspect of the present invention, an apparatus for providing a software rental service includes: order management means for managing and processing a request from a user in relation to the software rental service and an advertisement service; Service usage information processing means for collecting data packets generated when the user uses the software rental service and managing service usage behavior information of the user; Data warehouse processing means for collecting, refining, converting and managing various types of data that can be analyzed such as the usage behavior information of the user and operation data of the software rental service providing system generated during the provision of the software rental service; Data mining processing means for generating data related to data search, modeling and analysis based on the data managed by the data warehouse processing means, and thereby generating marketing related strategy information; And analyzing the information obtained from the data warehouse processing means and the data mining processing means together with the advertisement service request information received through the order management means, selecting a suitable advertisement target, and providing the software rental service. Characterized in that it comprises an advertising processing means for providing.

In addition, the method of the present invention is a software rental service-based active target advertising method applied to a software rental service-based active target advertising device, from the user registered to the software rental service to other users with the software rental service A first step of registering an advertisement desired to be provided; A second step of analyzing and storing the advertisement together with the data of the advertisement to perform a target service on the advertisement; A third step of confirming whether to agree to receive an advertisement by accessing a user registered in the software rental service; A fourth step of providing the software rental service requested by the user if the user does not agree to receive an advertisement as a result of the checking of the third step; And as a result of the checking of the third step, if the user agrees to receive an advertisement, obtaining an advertisement suitable for the user based on the information obtained through the use of the software rental service by the user and providing the advertisement with the software rental service. Characterized in that it comprises five steps.

In addition, the present invention, the first software for receiving the advertisement to be provided to the other users with the software rental service from the user registered in the software rental service-based active target advertising device having a processor, the software rental service function; A second function of analyzing and storing the advertisement together with data of the advertisement so as to perform a target service on the advertisement; A third function of confirming whether or not to accept an advertisement by receiving a user's access to the software rental service; A fourth function of providing the software lease service requested by the user if the user does not agree to receive an advertisement as a result of confirming the third function; And as a result of confirming the third function, if the user agrees to receive an advertisement, obtaining an advertisement suitable for the user based on the information obtained through the use of the software rental service by the user and providing the advertisement with the software rental service. 5 Provide a computer-readable recording medium that records a program for realizing the function.

The above objects, features and advantages will become more apparent from the following detailed description taken in conjunction with the accompanying drawings. Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is an exemplary view showing a structure of a software rental service to which the present invention is applied.

FIG. 1 is a structural diagram of a software rental service to which an active target advertisement device based on the software rental service of the present invention is applied. As shown in FIG. 1, a software rental service is based on a high-speed Internet backbone infrastructure and a main node and a simple node. A service provider's solution to provide a complete solution (4) for business activities for small and medium businesses on the infrastructure of the network (1) and data center (2) that provides an optimal computing system operating environment including security services. It is based on a software rental service integration platform (3) that handles development and services.

Solutions provided through such software leasing services may include business management solutions such as groupware, accounting management, customer management, restraint management, commerce solutions related to commerce, and specialized solutions that provide these solutions by industry.

Software leasing services provide these services with a direct leasing service (5) to end users (7), such as SMEs, leasing the software leasing service platform as described above to other operators to mount their solutions Also provide.

Therefore, the software rental service platform provides a service to a number of small and medium businesses having a variety of industries and characteristics as a customer, the device according to the present invention provides a target advertising service suitable for the characteristics of individual companies based on these customers.

2 is a flowchart illustrating an embodiment of a software rental service-based active target advertisement method according to the present invention.

2 is a basic service flow diagram illustrating the advertisement service registration and the use of the software rental service and the target advertisement service from the customer's point of view. Enterprise customers who want to use the software lease service apply for the service online or in writing, and the service provider opens the service (11). The customer logs in with an account (12), and the system determines whether the customer receives an advertisement contract (13).

As a result of the determination, the customer receives an advertisement for a product or company of another client suitable for the characteristics of the enterprise customer (12), and uses the solution required by the customer through the system (15, 16).

If it is determined that the contract is not in place, the customer himself uses the solutions he subscribed to (15, 16).

If the customer needs the advertisement while using the solution, the customer calls the advertisement registration processing service to register the advertisement of the company (17, 18). That is, the customer analyzes whether advertisement registration is required while using the solution through the software rental service (17), and if it is determined that the advertisement registration is necessary as a result of the analysis, the customer registers an advertisement that he / she wants to provide (18).

The customer then continues to use the software solution he or she wishes to use (19).

As described above, customers using various solutions on the software rental service integration platform 3 independently register advertisements, and the device according to the present invention not only manages various types of registered advertisement information, but also targets advertisements to the corresponding customers. To provide.

3 is a diagram illustrating an embodiment of a software rental service-based active target advertisement device according to the present invention.

FIG. 3 shows the structure of the apparatus according to the present invention and the flow of information between unit processing units, and FIGS. 4 to 10 are contents of information processed in each unit.

Active target advertising device based on the software leasing service according to the present invention is an order management unit 101 for processing subscription / cancellation / cancellation / suspension / change information of on / offline services for individual companies and employees who are end users of the software rental service Call center processing unit 102 to handle customer consultations on software leasing services received through public telephone networks, to verify real names on subscription orders, and to handle customer complaints, and to register customer questions on the Internet and process responses from representatives. Helpdesk (103), sales planning for sales staff who sell software rental service products, sales data management, sales activities and schedules of individual sales staff, and manage sales processes such as sales performance and sales forecast management , Sales support processing unit 106 in charge of customer and customer management, Based on the data stored in the data warehouse processing unit 104 and the data warehouse processing unit 104 which collects, refines, converts and stores various types of data for analysis purposes such as users' software rental service use behavior data and software rental service operation data. Data mining processing unit 105 to support the data search, modeling and analysis, marketing strategy through this, the billing information processing unit 107 for registering the service charge-related information, and manages the billing information according to the use of the service, generated when using the service The service usage information processing unit 108 which collects data packets and processes the service usage behavior information, and the service usage behavior information, the order management unit 101, and the call center processing unit generated for each user and various data generated in the service operation. 102), various forms generated from the web help desk 103, sales support processing unit 106 The customer data is aggregated and analyzed through the data warehouse processing unit 104 and the data mining processing unit 105 to select suitable advertisement targets, and to plan advertisements and extract target customers to promote the sale of software rental service products, select advertising channels, It consists of an advertisement processing unit 109 that processes advertisement scenario authoring, advertisement execution with appropriate advertisement delivery conditions, and advertisement effect evaluation.

Referring to the present invention based on the components having the characteristics as described above are as follows.

Individual companies and employees, who are end users, directly access the order management unit 101 through the Internet and apply for subscriptions and changes, termination, suspension, suspension of authority, and cancellation of products and additional services provided by software rental service providers. When the order request is generated, the customer information data as shown in FIG. 4 is extracted from this information, stored in its own database, and the fee related contract information is stored in the database of the billing information processing unit 107. The call center processing unit 102 uses these information as a reference to have the counselors call the customers directly to confirm the real name, obtain the information necessary to provide various services through dialogue, and then apply the various software rental service products requested by the customers. Will be opened.

After that, the customer logs in through the order management unit 101 to freely use his / her purchased software on the Internet to perform his job. At this time, the service usage behavior information of the customer is collected through the packet collector in the service usage information processing unit 108, and these data are processed and refined (refer to the service usage information shown in FIG. 6). The charge information generated at this time is collected by the billing information processor 107 and stored in the data warehouse processor 104 in the form of customer billing information data shown in FIG. 8.

In addition, the customer complaints and inquiries generated during the use of the service when the customer directly posted through the Internet Web Help Desk 103, the service representative who confirms this will be answered directly, at this time the personal information and inquiries of the inquirer The information is stored in the form of data as shown in FIG. 5, and various complaints and inquiries entered into the call center using a telephone are also in the form of the data shown in FIG. 5 as described above through the call center processing unit 102. Store in database (DB).

The sales personnel can manage the sales process, customer and customer management through sales support processing unit 106 such as sales planning, sales data management, sales activity and schedule management of individual sales staff, sales performance and sales forecast management. The salesperson enters the sales order directly into the order management processing unit 101 using a web service, and various sales-related information about the customer is stored in its own database (DB) in the form of prospective customer information data shown in FIG. Stored.

On the other hand, the customer of the software rental service that wants to advertise the contents of the advertisement online through the advertisement registration module in the advertisement processing unit 109, the advertisement contents and the desired advertisement request information (see FIG. 10) in its own database (DB). ) Is accumulated in the data warehouse processing unit 104 periodically.

The various types of data generated from the order management unit 101, the call center processing unit 102, the web help desk 103, the sales support processing unit 106, the billing information processing unit 107, and the service usage information processing unit 108 are periodically The data warehouse processor 104 accumulates, and based on the accumulated information, the data mining processor 105 applies a statistical algorithm to optimally match the advertisement request information generated by the advertisement processor 109. The target customer segment is extracted and transmitted to the advertisement processor 109 along with the advertisement contents.

The advertisement processing unit 109 checks the channel desired by the customer for the selected target advertisement segment through the service usage information processing unit 108 and delivers the advertisement. The response information on the clients who have encountered the advertisement is shown in FIG. In the form of data is fed back to the data warehouse processing unit 104 and accumulated, this information is reflected again when selecting an advertising target, if this process is repeated, the probability of selecting the optimal advertising target and advertising content And the probability of maximizing the cross-advertisement effect between companies and companies is bound to increase.

4 is an example of customer information used in an active target advertisement apparatus based on software rental service according to the present invention.

As described above, the main field of customer information shown in FIG. 4 is a field indicating customer information related to a software rental service.

FIG. 5 is an exemplary view illustrating processing information data of a call center processing unit and a web help desk used in an active target advertisement apparatus based on software rental service according to the present invention.

In FIG. 5, as shown above, the data having the customer related information processed by the call center processing unit and the web help desk is shown.

FIG. 6 is an exemplary view of service usage information data used in an active target advertisement device based on a software rental service according to the present invention.

As described above, the service usage information of the customer collected through the packet collector in the service usage information processing unit 108 is stored in the data warehouse processing unit 104.

7 is an exemplary view of the audience information data used in the active target advertising device based on the software rental service according to the present invention.

In FIG. 7, information about a prospective customer input by sales staff and stored in the sales support processor 106 through the order manager 101 is illustrated.

8 is an exemplary view of the customer billing information data used in the active target advertising device based on the software rental service according to the present invention.

In FIG. 8, the charging information processing unit 107 collects the customer charging information stored in the data warehouse processing unit 104 as described above.

FIG. 9 is an exemplary view of advertisement processing information data used in an active target advertisement apparatus based on software rental service according to the present invention.

As described above, advertisement processing information stored in the data warehouse processing unit 104 and used to execute and process advertisements such as target advertisement selection is illustrated in FIG. 9.

FIG. 10 is an exemplary view of advertisement request information data used in an active target advertisement apparatus based on software rental service according to the present invention.

In FIG. 10, as described above, the advertisement request information, which is data related to the advertisement request of the customer, is stored in the advertisement processor 109.

The method of the present invention as described above may be implemented as a program and stored in a computer-readable recording medium (CD-ROM, RAM, ROM, floppy disk, hard disk, magneto-optical disk, etc.).

The present invention described above is not limited to the above-described embodiments and the accompanying drawings, and various substitutions, modifications, and changes are possible in the art without departing from the technical spirit of the present invention. It will be clear to those of ordinary knowledge.

As described above, the present invention has an effect of maximizing an advertisement effect by providing an advertisement suitable for a customer based on a specific condition of a software rental service for an advertisement request from the customer based on the customers using the software rental service. .

In addition, the present invention has the effect of maximizing the advertising effect by providing the company and the product advertising between the companies most desperate for business activities for companies using the software rental service.

In addition, the present invention can increase the advertising effect by performing targeted advertising according to the type of business or characteristics of individual companies and the characteristics of each individual employee, and the subject using the software leasing service is an individual company, so this information is used to cross each other. By providing an advertisement, there is no need to recruit additional advertisers, so it is possible to expand the base of the targeted advertisement.

In addition, the present invention, by enabling accurate statistical processing for the customer and the advertisement has an effect that it is easy to establish an efficient marketing strategy for the customer.

In addition, the present invention, from the software rental service provider's point of view, by using the corporate customer database to secure the advertiser and the advertiser at the same time can provide the optimal target cross-advertising service, there is an effect that it is easy to create a new additional service.

Claims (5)

In the software rental service providing system, Order management means for managing and processing a request from a user in relation to the software rental service and an advertisement service; Service usage information processing means for collecting data packets generated when the user uses the software rental service and managing service usage behavior information of the user; Data warehouse processing means for collecting, refining, converting and managing various types of data that can be analyzed such as the usage behavior information of the user and operation data of the software rental service providing system generated during the provision of the software rental service; Data mining processing means for generating data related to data search, modeling and analysis based on the data managed by the data warehouse processing means, and thereby generating marketing related strategy information; And Analyzes the information obtained from the data warehouse processing means and the data mining processing means together with the advertisement service request information received through the order management means, selects an appropriate advertisement target, and provides a target advertisement with the provision of the software rental service. Ad processing means to provide Software target service-based active target advertising device comprising a. The method of claim 1, The advertisement processing means, A software rental service-based active target advertising device, characterized in that for processing the acquisition and evaluation of data for the provided advertising service to improve the efficiency of the target advertising. In the software rental service-based active target advertising method applied to the software rental service-based active target advertising device, A first step of registering an advertisement which the user who wishes to provide to other users together with the software rental service from the user registered with the software rental service; A second step of analyzing and storing the advertisement together with the data of the advertisement to perform a target service on the advertisement; A third step of confirming whether to agree to receive an advertisement by accessing a user registered in the software rental service; A fourth step of providing the software rental service requested by the user if the user does not agree to receive an advertisement as a result of the checking of the third step; And A fifth step of acquiring an advertisement suitable for the user based on the information identified through the user's use of the software rental service and providing the advertisement with the software rental service if the user agrees to receive the advertisement as a result of the third step. step Software rental service-based active target advertising method comprising a. The method of claim 3, wherein The information identified through the user's use of the software rental service, Registration information of the user for using the software rental service; Processing information processed for requests, inquiries and complaints related to the software rental service of the user; Usage information according to the user's use of the software rental service; And Charging information made according to the user's use of the software rental service Software rental service-based active target advertising method comprising a. In the active target advertising device based on software rental service having a processor, A first function of receiving an advertisement from the user registered with the software rental service, the advertisement of which the user wishes to provide to other users together with the software rental service; A second function of analyzing and storing the advertisement together with data of the advertisement so as to perform a target service on the advertisement; A third function of confirming whether or not to accept an advertisement by accessing a user registered in the software rental service; A fourth function of providing the software lease service requested by the user if the user does not agree to receive an advertisement as a result of confirming the third function; And A fifth result of acquiring an advertisement suitable for the user based on the information identified through the user's use of the software rental service and providing the advertisement with the software rental service if the user agrees to receive the advertisement as a result of confirming the third function; function A computer-readable recording medium having recorded thereon a program for realizing this.