KR20040076483A - Advertising and related functioning method in internet during interrupted reading and media about it program recorded in to be readable by the computer - Google Patents

Abstract

PURPOSE: An AD(Advertisement) using the middle of reading on the Internet, a method for linking with other function, and a computer-readable recording medium recording a program for the same are provided to forcibly expose a user to the AD by displaying the AD during the user reads a web page. CONSTITUTION: A check program for checking a reading process of the user checks the information of a schedule state for transmitting the reading process through user's input. A reading function is paused and the AD is started by linking with the check program. After finishing the AD, the reading function is restored again.

Description

Advertising and related functioning method in internet during interrupted reading and media about it program recorded in to be readable by the computer }

In the conventional Internet advertising method, there are not many advertising methods causing forced exposure. The present invention relates to an internet advertising method that compensates for these disadvantages.

Forced exposure by allowing advertisements to be displayed in the middle of reading according to the user's reading level in the cyber space where the user reads bulletin boards, announcements, articles, contents, Q & A answers, email texts, etc. Run the enemy ad.

Configure a web browser by accessing computer terminals and users of many users who have internet access devices, input devices, display devices and other devices and programs, and make bulletin boards, notices, articles, content, Q & A answers, e-mails, etc. A server that stores the data in the server and forms a cyber space where users can access and view information on the web,

It is a check program that checks the reading process of the user. According to a predetermined method, the user checks the information of a certain state in which the reading process is transmitted through the input to the computer, and in conjunction with the check program, the reading function is paused and the advertisement is started. , A system consisting of an exchange switch program that allows ads to disappear and reread after the ad is finished, a database of ads, and an advertising company that wants to advertise,

Store check programs, exchange switch programs, and advertisement databases on a server, and then run them after the user accesses the read space or starts reading.

Some or all of the check program, the exchange switch program, and the advertisement database may be transferred to the user's computer after the user accesses the read space, stored and run, or may be downloaded by the user, thereby rewarding the user.

When the user accesses the web page and accesses the reading space, if there is a list, selects to read from the list, clicks Browse, and in case of articles or announcements that immediately appear in the text, the user accesses the web page and enters the article or announcement item. Clicking the display window or, in the case of an e-mail, clicking a letter reads the text and the system of the present invention starts to operate.

To check how much the user is reading, check the time interval so that the advertisement is displayed after a certain time, or the user can move down the line using the arrow keys and move down Programmatically confirm that a line has been reached, or check when the bottom line that was originally invisible would appear on the screen as it was read down, or conversely flows over the main window or computer screen and displays the first line or a specific line Check that things don't work, move the mouse to the point where you can move the mouse, mark the reading to a certain point, or move it up with the arrow keys or the mouse to reread what you have already read. When you scroll up or down, Or the first line of the check back through the check point on the screen or back to a specific point on the bar that displays the level read in reverse,

At this time, the exchange switch program is automatically driven. At this time, the data of the body does not move, the direction key also stops moving according to the user's input, and the advertisement is displayed on all or part of the body area. Alternatively, the read feature may continue to work for ads that do not occupy the entire screen or body area, in which case the ad may appear above the data area, in some space above the body area, or on a screen outside of the body without text. The switch program is programmed as an operating switch program that merely performs the function of turning on and off the advertisement display.

It is also possible to have the advertisement remain displayed without disappearing, in which case it consists of an initiating switch program that electronically instructs the advertisement to be displayed by specific input information instead of the actuation program. Make sure it is displayed on the outside screen so that it does not interfere with reading.

The check program may not be programmed to work all the time, but may be programmed to work at regular time intervals. In this case, during the period of inactivity, whether the position of the arrow key entered by the user has passed through a certain line, whether the top line is up or down, or the mouse progress bar has passed a certain point, Program the switch program to be switched on or off based on whether it is read or not.

The advertisement basically causes the text to be displayed in the whole or the middle part of the body. If a frame such as a bulletin board or an e-mail body space is determined, a certain part such as the center or the upper part of the frame is used or the entire frame is used as an advertisement display window. In this case, the frame of the entire body space may be displayed like a billboard. However, if you do not stop the reading function, it can be displayed in other parts of the screen body.

Ads can be made up of banners, ad copies, images or moving images, add or decorate logos, graphics or avatars, attach an icon to link to the product or company's homepage when clicked while the ad is displayed. You can also add voice ads.

The advertisement disappears automatically after being displayed for a certain period of time. After the advertisement is finished, the exchange switch program activates the read function again so that the user can continue reading.

Ads may appear only once, may appear multiple times, the same ad may appear repeatedly, or different companies or products may appear. In addition, the check program to be driven at this time may be the same or different for each advertisement. In addition, advertisements of the same company or the same product may be composed of story styles, and thus, first and second advertisements may be composed of advertisements to induce interest to users.

In the present invention, a terminal may use a wireless communication device such as a PDA device or a mobile phone.

Advertisement increases with the attention of the user.

Claims (55)

Configure a web browser by accessing computer terminals and users of many users who have internet access devices, input devices, display devices and other devices and programs, and make bulletin boards, notices, articles, content, Q & A answers, e-mails, etc. The system consists of a server that stores the data on the server and then configures the cyber space where the user accesses and accesses the information on the web. Advertising method utilizing intermediary reading on the Internet, characterized in that it is made to be displayed. Configure a web browser by accessing computer terminals and users of many users who have internet access devices, input devices, display devices and other devices and programs, and make bulletin boards, notices, articles, content, Q & A answers, e-mails, etc. The system consists of a server that stores the data on the server and then configures the cyber space where the user accesses and accesses the information on the web. The method of advertising using the middle of reading on the Internet, characterized in that the display is made, and the advertisement is finished after a certain time. Configure a web browser by accessing computer terminals and users of many users who have internet access devices, input devices, display devices and other devices and programs, and make bulletin boards, notices, articles, content, Q & A answers, e-mails, etc. In a system consisting of a server that forms a cyber space where users store data on the web and access information on the web, programmatically structure the sentence, the user's input method, and the mechanism of the server. A method of advertising using the middle of reading on the Internet, characterized in that the advertisement is displayed on the user's computer at a certain point in the middle of reading. Configure a web browser by accessing computer terminals and users of many users who have internet access devices, input devices, display devices and other devices and programs, and make bulletin boards, notices, articles, content, Q & A answers, e-mails, etc. In a system consisting of a server that forms a cyber space where users store data on the web and access information on the web, programmatically structure the sentence, the user's input method, and the mechanism of the server. Advertisement method using intermediary reading on the Internet, characterized in that the advertisement is displayed on the user's computer at a specific point in the middle of reading and finishes the advertisement after a certain time. A method of causing advertisements to be displayed regularly at regular time intervals after the user accesses the reading space in paragraphs 1 and 2 (dependent clause). In paragraphs 1 and 2, the time interval is gradually increased, decreased, increased or decreased, or decreased and then increased in the sequence of the displayed advertisements according to the sequence in which the advertisement is displayed after the user accesses the reading space. To be discriminated accordingly. How to display two or more different advertisements with parallax in paragraphs 1 and 3 so that they are displayed together on the screen (dependent terms) How to make two or more of the same ads appear in parallax and disappear in paragraphs 2 and 4 (dependent terms) A method in which paragraphs 2 and 4 display two or more different advertisements at staggered time and then disappear. In paragraphs 7,9 two different advertisements further comprise the process of constructing a series of consecutively related story advertisements, consisting of a series of contents of a company or of a product. A method in which paragraphs 1 and 3 display an advertisement in part of the body or part of the space in which data is displayed. In paragraphs 1 and 3, an ad is placed outside the space in which the text or data is displayed. Paragraphs 2 and 4 indicate that the advertisement is displayed in all of the text, or in the space in which data is displayed, or in a space large enough to be difficult to read. A method of causing an advertisement to be displayed in the text or part of the space in which data is displayed in paragraphs 2 and 4. Paragraphs 2 and 4 allow the advertisement to be placed outside the space in which the text or data is displayed. How to make the reading function programmatically stop while the advertisement is displayed in paragraphs 13 and 14. Configure a web browser by accessing computer terminals and users of many users who have internet access devices, input devices, display devices and other devices and programs, and make bulletin boards, notices, articles, content, Q & A answers, e-mails, etc. A server that stores the data in the server and forms a cyber space where users can access and view information on the web, It is a check program that checks the reading process of the user according to a predetermined method, the user checks the information of a certain state in which the reading process is transmitted through the input to the computer, and in conjunction with the check program, the reading function is paused and the advertisement is started. A system consisting of an exchange switch program, an advertising database, and an advertising company that wants to advertise after the advertisement ends and restores readability. Configure a web browser by accessing computer terminals and users of many users who have internet access devices, input devices, display devices and other devices and programs, and make bulletin boards, notices, articles, content, Q & A answers, e-mails, etc. A server that stores the data in the server and forms a cyber space where users can access and view information on the web, This is a check program that checks the reading process of the user. According to a predetermined method, the user checks a certain state of information that delivers the reading process through input to the computer, starts the advertisement in conjunction with the check program, and the advertisement disappears when the advertisement is finished. A system consisting of an advertising switch, an advertising database, and an advertising company that wants advertising. Configure a web browser by accessing computer terminals and users of many users who have internet access devices, input devices, display devices and other devices and programs, and make bulletin boards, notices, articles, content, Q & A answers, e-mails, etc. A server that stores the data in the server and forms a cyber space where users can access and view information on the web, A check program for checking a user's reading process; an initiation switch program and an advertisement database for checking information of a certain state in which a user delivers the reading process through input to a computer according to a predetermined method, and for starting advertisements in association with the check program; A system of advertising companies that want advertising. Paragraphs 17-19 store a check program, an exchange, operation, initiation switch program, and an advertising database on a server, and then run after the user connects to a read space or browses. Paragraphs 17-19, wherein a part or all of a check program, an exchange, an operation, an initiation program, an advertisement database, and the like are transferred to a user's computer for storage and operation after the user has accessed the reading space. The system of clauses 17-19, wherein some or all of a check program, exchange, operation, initiation program, advertising database, or the like is driven by the user for downloading after the user has accessed the reading space. How to reward a user for downloading in paragraph 22 (dependent clause) In Sections 17 and 20-22, a check program that checks the reading process of the user, and checks the information of a certain state that the user passes the reading process through input to the computer according to a predetermined method, and reads in conjunction with the check program. Intermediate reading on the Internet, comprising a system consisting of an exchange switch program that pauses the ad, initiates the ad, and ends the ad, and restores the ability to read again. Using advertising method (dependent clause) In sections 18 and 20-22, a check program that checks the reading process of the user, according to a predetermined method, the user checks a certain state of information passing the reading process through input to the computer and associates the advertisement with the check program. The method of advertising using the intermediate reading on the Internet, characterized by using a system consisting of an operation switch program that starts, and the advertisement disappears when the advertisement is finished, the advertising database and the advertising company wants to advertise. In sections 19 and 20-22, a check program that checks the reading process of the user, according to a predetermined method, the user checks a certain state of information passing the reading process through input to the computer and associates the advertisement with the check program. An advertising method utilizing intermediary reading on the Internet, comprising a system consisting of a starting switch program for starting, an advertising database, and an advertising company that wants advertising. How to check information about your reading process in paragraphs 24-26, Check a certain time interval, The user can use the arrow keys to scroll down a line and check to see if a particular line is reached, As you read down, check to see when the bottom line, which was not originally visible, appears on the screen, Run over the body window or computer screen to check that the first line or a specific line is not displayed, You can check whether the reading bar displayed next to the text, which can be moved with the mouse, has moved to a certain point, When the user scrolls down what has already flowed up with the arrow keys or mouse to reread what has already been read, or when the specific line or the first line comes back on the screen, Consist of checking that when the user pushes down the content that has already flowed up with the arrow keys or the mouse to reread what has already been read, or when the display indicates the degree of reading as the user reads down A method of checking information on a reading process for executing an advertising method utilizing a reading medium on the Internet. In the section 24-26, the check program is run at regular time intervals to check the information on the reading process of the user. While the checker is not working, check whether the position of the arrow key entered by the user has passed the predetermined line. Checks whether the bottom line is not displayed on the screen at the previous check time, or At the previous check time, the first line that was displayed on the screen, or a specific predetermined line, flowed over the body window or computer screen to check that it was not displayed, Check which specific point has passed through the bar that is displayed next to the text, which can be moved with the mouse Check if the user has entered the reverse direction to scroll down what has already flowed up with the arrow keys or the mouse to reread what has already been read, or whether a particular line or the first line that has already flowed down has been redisplayed, Characterized in that the user decides to check which specific point is reversed by lowering down the content that has already flowed up with the arrow keys or the mouse to reread what has already been read. How to check the information on the reading process to execute the advertising method using the middle reading. In paragraphs 24-25 and 27,28, one or more of the same or different check methods apply to a text, causing the same ad to be displayed more than once while reading the text, resulting in a duplicate effect. In paragraphs 24-26 and 27,28, apply one or more of the same or different check methods to a text, causing two or more different advertisements to be displayed while reading the text. In paragraph 30, a method in which two or more displayed advertisements are composed of a series of images of one product or a company and are related or story-telled. The method of clause 24 causes an advertisement to be displayed redundantly above the text containing the data of the reading space, to cover all or most of the space of the text. Clause 24 is a method of displaying an advertisement overlapping a text with data in a reading space to cover a portion of the text. Paragraphs 25 and 26 show advertisements that are displayed above the body with data in the reading space but are displayed in a space other than the lower part of the reading and cover only part of the body to continue reading. Paragraphs 25 and 26 show how advertisements are displayed outside the body. Paragraphs 24-26 further include the process of determining that an advertisement is one of a banner, advertising copy, image, or video, and adding an avatar, logo, graphics, and the like. The method of claim 36, further comprising adding a voice advertisement. The method of claim 36, further comprising adding an icon to the screen configuration and connecting to an advertisement or a product homepage when the icon is clicked. In paragraph 1, Configure a web browser by accessing computer terminals and users of many users who have internet access devices, input devices, display devices and other devices and programs, and make bulletin boards, notices, articles, content, Q & A answers, e-mails, etc. The system consists of a server that stores the data on the server and then configures the cyber space where the user accesses and accesses the information on the web. A computer-readable recording medium having recorded thereon a program relating to an advertising method utilizing intermediary reading on the Internet. In paragraph 2, Configure a web browser by accessing computer terminals and users of many users who have internet access devices, input devices, display devices and other devices and programs, and make bulletin boards, notices, articles, content, Q & A answers, e-mails, etc. The system consists of a server that stores the data on the server and then configures the cyber space where the user accesses and accesses the information on the web. A computer-readable recording medium having recorded thereon a program relating to an advertising method utilizing intermediary reading on the Internet, characterized in that the display is displayed and the advertisement is finished after a certain time. In paragraph 3, Configure a web browser by accessing computer terminals and users of many users who have internet access devices, input devices, display devices and other devices and programs, and make bulletin boards, notices, articles, content, Q & A answers, e-mails, etc. In a system consisting of a server that forms a cyber space where users store data on the web and access information on the web, programmatically structure the sentence, the user's input method, and the mechanism of the server. A computer-readable recording medium having recorded thereon a program relating to an advertising method utilizing intermediary reading on the Internet, characterized in that the advertisement is displayed on a user's computer at a specific point in the middle of reading. In paragraph 4, Configure a web browser by accessing computer terminals and users of many users who have internet access devices, input devices, display devices and other devices and programs, and make bulletin boards, notices, articles, content, Q & A answers, e-mails, etc. In a system consisting of a server that forms a cyber space where users store data on the web and access information on the web, programmatically structure the sentence, the user's input method, and the mechanism of the server. A computer-readable recording medium recording a program relating to an advertising method utilizing intermediary reading on the Internet, characterized in that the advertisement is displayed on the user's computer at a specific point in the middle of reading. Subordinate terms) A computer-readable recording medium that records a program on how to programmatically stop the reading function while the advertisement is displayed in paragraphs 13 and 14. In a system consisting of a user's computer terminal and a server on the Internet, using a program transferred from a server or a server to a user's computer or downloaded by a user, Programmatically transmits the reading process through the input to the computer according to the regular technical principles such as sentence structure, user input method, server mechanism, or as a check program that checks the user's reading process. Check the information of a certain state, and in conjunction with the check program, Using a system consisting of an exchange program and a database of other functions that pauses the read function, initiates a function on the other web, and when the other function ends, causes the component on the web to disappear and regains the read function. A computer-readable recording medium having recorded thereon a program relating to a method of linking other functions utilizing intermediary reading on the Internet. In a system consisting of a user's computer terminal and a server on the Internet, using a program transferred from a server or a server to a user's computer or downloaded by a user, Programmatically transmits the reading process through the input to the computer according to the regular technical principles such as sentence structure, user input method, server mechanism, or as a check program that checks the user's reading process. Check the information of a certain state, and in conjunction with the check program, Others that utilize intermediate reading on the Internet, characterized by initiating other Web functions and utilizing a system of operating programs and databases of other functions that cause components on the Web to disappear when other functions are finished. A computer-readable recording medium that records a program on how to link functions. (Independent Port) In a system consisting of a user's computer terminal and a server on the Internet, using a program transferred from a server or a server to a user's computer or downloaded by a user, Programmatically transmits the reading process through the input to the computer according to the regular technical principles such as sentence structure, user input method, server mechanism, or as a check program that checks the user's reading process. Check the information of a certain state, and in conjunction with the check program, A computer-readable recording medium having recorded thereon a program relating to another function linkage method utilizing intermediary reading on the Internet, comprising using a system consisting of a start-up program for starting a function on another web and a database of other functions. (Independent port) A recording medium having recorded a program on how to check information about a user's reading process in paragraphs 44-46. Check a certain time interval, The user can use the arrow keys to scroll down a line and check to see if a particular line is reached, As you read down, check to see when the bottom line, which was not originally visible, appears on the screen, Run over the body window or computer screen to check that the first line or a specific line is not displayed, You can check whether the reading bar displayed next to the text, which can be moved with the mouse, has moved to a certain point, When the user scrolls down what has already flowed up with the arrow keys or mouse to reread what has already been read, or when the specific line or the first line comes back on the screen, Consist of checking that when the user pushes down the content that has already flowed up with the arrow keys or the mouse to reread what has already been read, or when the display indicates the degree of reading while reversing A computer-readable recording medium having recorded thereon a program for checking information on a reading process for performing another function linking method utilizing intermediary reading on the Internet. Regarding the recording medium recording the program about how to check the information on the reading process of the user by running the check program at a predetermined time interval in paragraphs 44-46, While the checker is not working, check whether the position of the arrow key entered by the user has passed the predetermined line. Checks whether the bottom line is not displayed on the screen at the previous check time, or At the previous check time, the first line that was displayed on the screen, or a specific predetermined line, flowed over the body window or computer screen to check that it was not displayed, Check which specific point has passed through the bar that is displayed next to the text, which can be moved with the mouse Check if the user has entered the reverse direction to scroll down what has already flowed up with the arrow keys or the mouse to reread what has already been read, or whether a particular line or the first line that has already flowed down has been redisplayed, Characterized in that the user decides to check which specific point is reversed by lowering down the content that has already flowed up with the arrow keys or the mouse to reread what has already been read. A computer-readable recording medium that records a program on how to read information about the reading process for executing an advertising method utilizing reading intermediate in (dependant clause). In Sections 17 and 20-22, a check program that checks the reading process of the user, and checks the information of a certain state that the user passes the reading process through input to the computer according to a predetermined method, and reads in conjunction with the check program. Reading on the Internet, comprising a system consisting of an exchange switch program that pauses the ad, initiates the ad, and then terminates the ad and restores the read function, the ad database, and the advertising company that wants the ad. A computer-readable recording medium that records a program about advertising methods utilizing the middle. In sections 18 and 20-22, a check program that checks the reading process of the user, according to a predetermined method, the user checks a certain state of information passing the reading process through input to the computer and associates the advertisement with the check program. A computer recording a program relating to an advertising method utilizing intermediary reading on the Internet, comprising a system consisting of an operating switch program that starts and ends an advertisement, and causes the advertisement to disappear when the advertisement is finished. Recordable media that can be read by In sections 19 and 20-22, a check program that checks the reading process of the user, according to a predetermined method, the user checks a certain state of information passing the reading process through input to the computer and associates the advertisement with the check program. A computer-readable recording medium recording a program relating to an advertising method utilizing intermediary reading on the Internet, comprising a system comprising a starting switch program for starting and an advertisement database and an advertising company wanting an advertisement. Subordinate terms) How to check information about your reading process in paragraphs 24-26, Check a certain time interval, The user can use the arrow keys to scroll down a line and check to see if a particular line is reached, As you read down, check to see when the bottom line, which was not originally visible, appears on the screen, Run over the body window or computer screen to check that the first line or a specific line is not displayed, You can check whether the reading bar displayed next to the text, which can be moved with the mouse, has moved to a certain point, When the user scrolls down what has already flowed up with the arrow keys or mouse to reread what has already been read, or when the specific line or the first line comes back on the screen, Consist of checking that when the user pushes down the content that has already flowed up with the arrow keys or the mouse to reread what has already been read, or when the display indicates the degree of reading while reversing A computer-readable recording medium having recorded thereon a program for checking information on a reading process for executing an advertising method utilizing a reading medium on the Internet. In the section 24-26, the check program is run at regular time intervals to check the information on the reading process of the user. While the checker is not working, check whether the position of the arrow key entered by the user has passed the predetermined line. Checks whether the bottom line is not displayed on the screen at the previous check time, or At the previous check time, the first line that was displayed on the screen, or a specific predetermined line, flowed over the body window or computer screen to check that it was not displayed, Check which specific point has passed through the bar that is displayed next to the text, which can be moved with the mouse Check if the user has entered the reverse direction to scroll down what has already flowed up with the arrow keys or the mouse to reread what has already been read, or whether a particular line or the first line that has already flowed down has been redisplayed, Characterized in that the user decides to check which specific point is reversed by lowering down the content that has already flowed up with the arrow keys or the mouse to reread what has already been read. A computer-readable recording medium that records a program on how to read information about the reading process for executing an advertising method utilizing reading intermediate in (dependant clause). A method of using a PDA device for connecting a terminal used in the present invention through a wireless Internet. A method of using a terminal used in the present invention as a communication terminal such as a mobile phone to connect to the Internet through wireless communication.