KR20040060864A - The Message Transfer System Using Referrer - Google Patents

Abstract

PURPOSE: A device for transmitting a message using a reference path is provided to effectively reduce the traffic of spam mails by transmitting the message to only the user connected through the reference path as requesting a homepage offering the reference path to transmit a message transmission service. CONSTITUTION: Log files(S301-1,S301-2) are generated from the homepage in order to analyze the propensity information including the reference path. A user database(S302) stores user profiles. A propensity analysis database(S303) stores propensity analysis information after analyzing the log files. A file downloader(S304) downloads a log file from a remote web server. A log file analyzer(S305) analyzes the connection path and the use statistics of the user by referring to the reference path of the log file. A propensity analyzer(S306) analyzes the propensity of the user. A communication program(S307) requests the message transmission service to a message transmission service providing homepage and traces/manages the transmitted message. A message template manager(S308) manages the message to be transmitted to the user.

Description

Message Transfer System Using Referrer {The Message Transfer System Using Referrer}

The present invention provides a method of transmitting a message such as e-mail, text, image, etc. to induce a revisit to a user who accesses an Internet homepage. A method of requesting, tracking, and managing a message transmission service for a user after extracting a homepage that provides a reference path by analyzing a referrer log (hereinafter referred to as a reference log) that records access path information to analyze a user's access path; and Of the device,

Unlike the offline media such as TV and newspapers, product promotion, sales, and marketing using the Internet have been increasingly used as new marketing tools due to the advantage of analyzing marketing results in real time. It became an important media for.

In the case of marketing using the Internet homepage, periodic monitoring and management are required, and marketing techniques such as events and public relations are needed to secure a certain number of users.

When sending a message such as an event or publicity, it is natural to send an Internet homepage to a user who has visited at least once.

However, with the exception of some Internet homepages such as entertainment and portals, most of the Internet homepages are visited by 20% of users, and the remaining 80% are one-time visits.

Therefore, there is a need for a method for inducing a return visit by sending a message such as an event or promotion to a non-member or a user who has only visited once.

In particular, e-mail marketing using the Internet has caused a lot of illegal e-mail address collection and trading due to the low cost of transmission and easy analysis of marketing effects, compared to other cost-effective marketing, and unwanted e-mail such as spam. As this mass transmission was carried out, the social loss caused by this was exponentially increased. In order to minimize such social loss, a legal system is required to reduce the use of illegal methods such as opt-in marketing and spam.

In order to solve the method for transmitting a message to a non-member and a user who has used only once or twice,

A message transmission service is a method for transmitting a message to a user connected to a homepage that provides a message transmission service. A message transmission service homepage is a program that analyzes a user's search path and propensity information and loads it into a database by using a log file analysis or a real-time log analysis method. In order to perform a service for a message transmission request of a message transmission request homepage, it is preferable to have a program including a step of inquiring a user from a communication program and a member database, and transmitting and tracking a message.

On the homepage of the message transmission service request, a program that loads the database by analyzing the reference path and propensity information that the user accesses to the homepage by using a log file analysis or a real-time log analysis method, and uses a communication program for the visited user. It is desirable to have a program for requesting a message transmission service, track and manage the message transmission service homepage.

1 shows an example of a search path of an Internet user who uses two or more websites sequentially.

2 is a flowchart illustrating a configuration and an operation according to an embodiment of the present invention.

3 shows a flowchart between a program module and a module for practicing the present invention.

4 is a flowchart illustrating a request for message transmission to a message transmission service providing homepage using a reference path after analyzing a log file in a message transmission service request homepage.

5 shows a flowchart of performing a requested message transmission service using a reference path in a message transmission service providing homepage.

The present invention to achieve the above object,

The message transmission service request homepage manager executes the propensity analysis program provided by the method of the present invention, analyzes the reference path and the propensity information of the user who accesses the homepage, loads it into the database, and if necessary, adds the message to the homepage for providing the message transmission service. The message transmission service should be requested to the user, and the message transmission service providing homepage manager uses a log file of the message transmission service providing homepage to analyze a user's search path and propensity information, and to send a message with a message transmission program and a communication program. Provide services.

In order to achieve the above object, the configuration and operation of the preferred embodiment of the present invention will be described in detail with reference to the accompanying drawings over FIGS.

The drawings and the description with reference to the drawings are illustrative of the flow chart of the present invention, whereby the scope of the present invention is not limited or restricted.

1 illustrates an example in which an Internet user searches the Internet, and visits two homepages of WWW.A.COM and WWW.B.COM sequentially.

The Internet user S101 sequentially searches A.HTML (S104) and B.HTML (S105) on the homepage WWW.A.COM (S103) using the Internet network S102, and then B.HTML (S105). If you visited the homepages WWW.B.COM (S107) and browsed C.HTML (S108) and D.HTML (S109), the homepages WWW.A.COM (S103) and WWW.B.COM ( S107 records the information searched by the user S101 in log file A (S106) and log file B (S110).

When the search order of the Internet user is 1, 2, 3, 4, the search order 1, 2 is recorded in the log file of WWW.A.COM, and the search order 3, 4 is the log file of WWW.B.COM. Is written on.

The above figure shows some of the log file information in which the usage history of the web page searched by the Internet user of FIG. 1 is recorded. The method of recording the log varies slightly depending on the type of web server operating the homepage. Information is recorded on all web servers.

In the contents recorded in the log file, reference path information for searching (providing a reference link) the URL currently being searched is recorded in the reference log. By analyzing the reference path recorded in the reference log, an accurate search pattern of the user can be calculated. During the search pattern, if you moved from http://WWW.A.COM/B.HTML to http://WWW.B.COM/C.HTML, you can analyze the reference log recorded in WWW.B.COM, You can see that the user visited through: //WWW.A.COM/B.HTML.

By analyzing the log files of WWW.A.COM and WWW.B.COM, analyzing the user's disposition, and using the analysis information of the reference log, WWW.B.COM uses B.HTML of WWW.A.COM. Users who have visited can request WWW.A.COM for propensity analysis information about the user.

2 is a conceptual diagram illustrating a message transmission method according to a message transmission service request and a service providing method between a message transmission service request homepage and a message transmission service providing homepage of the present invention.

The message transmission service method using the reference path according to the present invention analyzes a log file recorded on the message transmission service request homepage and loads the propensity information including the reference path in the propensity analysis database, if the reference path exists, the message transmission service. In order to provide a message transmission service requested by a plurality of message transmission requesters (S201-1 to S201-2) and a message transmission service requester having a program requesting a message transmission service on a provided homepage, a log file is analyzed and includes a search path. A plurality of message transmission service providers (S203-1 to S203-2) having a program for loading propensity information into a propensity analysis database and having a member inquiry program for performing a request of a message transmission service requester, and a program providing the same; Send these messages It consists of an internet network (S202) for smoothly performing the service.

The message transmission service requester S201 and the message transmission service provider S203 are not specifically designated. If the message transmission service is requested to the message transmission service providing homepage using the reference path after analyzing the log file on the homepage, the message transmission request is requested. If a message transfer service is provided for such a request after analyzing the log file, it becomes a message transfer service provider.

It is preferable that a plurality of homepage operators participate as a message transmission service requester and a message transmission service provider in order to successfully operate the method and apparatus for re-directing message transmission using the reference path according to the present invention.

3 is a conceptual diagram of a message transmission service method and apparatus using a reference path according to the present invention.

The apparatus according to the present invention analyzes log files (S301-1, S301-2) generated from the homepage, a user database (S302) loading user profiles, and log files in order to analyze propensity information including a reference path. The propensity analysis database (S303) for loading the propensity analysis information afterwards, a log file downloader (S304) for downloading log files from a remote web server, and a log file to read a user's access path and usage statistics using a reference path. Log file analyzer (S305) to analyze, and propensity analyzer (S306) to analyze the user's disposition, request a message transmission service to the home page for message transmission service using the analyzed reference path or track and manage the transmitted message Communication template (S307) and a message template manager (308) for managing messages to be sent to the user You request a message transmission service to the message transmission service provider home page via the communication program or service, and is composed of a message transmission request / Tracker (S309) to keep track of messages.

The message template manager 308 manages a message template through a function of registering, editing, and deleting a format of a message to be transmitted from a message transmission service providing homepage, and the message transmission service request homepage is stored by the message transmission service providing homepage. This function is to edit, save and manage the contents to be sent in accordance with one message template.

In order to request a message transmission service, the message transmission request / tracker S309 creates a message by reading a template according to a message transmission method to provide a service request for a message transmission service homepage and a message transmission service requested to the user. Send a message after inserting a tracking tag to track the message.

4 is a flowchart illustrating a step of requesting a message transmission service to a message transmission service providing homepage when a reference path exists after analyzing a user's disposition using a log file.

After analyzing the log file recorded in the message transmission service request homepage (S401) and checking whether the reference path exists (S402), if the reference path does not exist, the process is terminated immediately. If there is a reference path, a message transmission service request list is prepared as a list of information such as a domain, a reference path (URL), an IP, a use time, etc. in order to request a message transmission service from the message transmission service providing homepage (S403). When the message transmission service request list is created, one of the request lists is loaded (S404). The message transmission service providing homepage is checked whether the message transmission is possible (S405). If the message transmission request is not possible, the next service request list is loaded (S404). If a message transmission service request is possible, a message transmission service request is made to the message transmission service providing homepage (S406), and a message template to be transmitted is transmitted (S407).

If there is a request list (S408), if there is a request list, the request list is loaded (S404) to perform a message transmission service request, and if there is no more request list, the process ends (S409).

5 is a flowchart illustrating a service providing step for a message transmission service request in a message transmission service providing homepage. The log file recorded on the message transmission service providing homepage is analyzed (S501), and the propensity information and the search path for the user are loaded into the propensity information database (S502). When the message transmission service request for the user is received in the communication program (S503), the member information is inquired with information such as an IP, a reference path (URL), and a use time (S504). In step S505, if the member information exists, the user receives the message template to be transmitted (S507), loads the message template to generate a message to be transmitted to the corresponding user (S508), and then transmits the message (S509). If the member information does not exist, after generating and transmitting message impossible information (S506), it waits to process the next message transmission service request.

Among the marketing methods using the Internet, e-mail marketing has the advantages of low cost and effectiveness compared to other marketing methods. Therefore, e-mail marketing is legal, due to the increase of traffic generated by sending e-mail addresses, mass traffic to unspecified users, and spam. Problems, invasion of personal privacy, and the enormous cost of deleting unwanted e-mail are becoming increasingly social issues.

As described above, the message transmission method according to the present invention can be used only for a user designated as a method of requesting a message transmission service to a homepage that provides a reference path in order to transmit a message such as an event or promotion to a user connected by using a reference path. Sending messages through various methods using e-mail, banner, and the Internet effectively reduces the traffic caused by spam mail, and provides a message transmission service. Inserts a template of the message transmission request homepage into a regular newsletter or an irregular guide message on the homepage. By transmitting the message, the reliability of the message transmission service request homepage is increased, and only the user who has been visited once is sent to the user, thereby reducing the rejection effect and effectively increasing the rate of return to the message transmission service request homepage. .

Claims (4)

A method for requesting a message transmission service on a homepage for providing a message transmission service, (1) the message transmission service request homepage manager analyzing the log using a method such as a log file of the homepage or a real-time log analysis; (2) loading propensity analysis information into the user database along with the user's reference path; (3) requesting a message transmission for inducing a re-visit with information such as an IP, a URL, and a time to a message transmission service providing homepage when a reference path exists; (4) a method for requesting message transmission from a message transmission service request homepage to a message transmission service providing homepage, comprising the step of tracking and managing a message transmitted by a message transmission service providing homepage; In the method for providing a message transmission service of the message transmission service request homepage from the message transmission service providing homepage, (1) a message transmission service providing homepage manager analyzing the log using a method such as a log file of the homepage or a real time log analysis; (2) loading propensity analysis information including a user's search path and the like into a user database; (3) querying the member database with information such as IP, URL, time, etc. when receiving a message transmission service request request; (4) a method for providing a user message transmission service in a message transmission service providing homepage comprising the step of transmitting a message to a member whose inquiry has been completed; In the method of transmitting a message to the user from the home page providing a message transmission service, (1) selecting various receiving methods such as an e-mail, an advertisement in the homepage, a text message service on a mobile phone, etc. according to a user's use of a homepage; (2) constructing a message and inserting a tracking tag according to the selected message receiving method; (3) a message transmission method comprising the step of transmitting a message according to a message transmission method allowed by a user To provide a message transfer service request program and a received message transfer service to analyze a reference path and propensity information of a homepage user and to provide a message transfer service to a homepage. A computer-readable recording medium that records a program for realizing a method of querying a member database and transmitting a message.