KR20040039263A - Method for Card free Loyalty Marketing Service - Google Patents

Abstract

PURPOSE: A method for a royalty marketing service without a card is provided to make a customer accumulate/use a point without the card by giving an ID to the registered customer of a royalty managing site and making an offline member shop store the point change particulars to the royalty managing site if the customer informs the member shop of the ID. CONSTITUTION: The customer registers the personal information to the royalty managing site. If the customer visiting the offline member shop verbally informs the member shop of the ID, the customer is authenticated by inputting the ID to a royalty managing system server through a member shop PC via the Internet(41). The point is accumulated to a customer member database and a member shop database(43). Point accumulation is informed to a cellular phone of the customer through an SMS(Short Message Service)(45). The customer visiting the offline member shop uses the point for price settlement through an authentication procedure by presenting the ID and a password to the member shop.

Description

Cardless Loyalty Marketing Service}

The present invention provides a method for allowing customers to earn and exhaust points without a card in an offline transaction, and a merchant installed on the Internet so that merchants can enhance their loyalty through various promotions and campaigns for the cardless customers. It's about how a management site acts as a loyalty marketer for each of its affiliates.

In general, a store that wants to increase customer loyalty issues a loyalty card to customers by rewarding them with loyalty cards and paying them points based on the store's unique point policy. Use loyalty marketing methods.

If a customer receives a portion of the price paid as a point and continues to use the store, the customer may receive a discount of the use price or a separate prize, and thus, the service is spreading to a service useful to both the store and the customer.

However, as many stores issue each loyalty card to the customer, the customer has a significant inconvenience in holding the loyalty card that is issued. To lose motivation.

In addition, the store only issues loyalty cards to the customer and does not carry out active promotions or campaigns to attract the customer to the store. Stores that lack funding and marketing know-how and have limited access to personal information from customers have limitations in implementing effective royalty marketing.

In addition, businesses such as OK Cashbag, which are implemented in ways to overcome the lack of funding and marketing know-how of individual stores and the acquisition of personal information of customers, limit the stores to the level of chains of OK Cashbag marketing, not marketing of individual stores. Have

Accordingly, an object of the present invention is to provide a customer who installs a loyalty management site on the Internet to a customer who registers as a member and present the ID to an offline store registered as a member, and if the ID is verbally notified to the offline member, the member stores the loyalty management site. The point accumulation and exhaustion program provided on the Internet is used to store the point change history of the customer in the loyalty management site so that the customer can earn and exhaust the points provided by the merchant without the loyalty card.

The ID that the customer member verbally notifies to the offline affiliated store is an ID that a general Internet site performs for member management.

The offline affiliated stores provide goods or services to customers such as PC rooms, beauty salons, pubs, coffee shops, etc. and do not limit the type or size of the business.

Another object of the present invention is that when a customer member first visits an offline merchant and starts a transaction with the corresponding offline merchant, the loyalty management site is the basic information of the customer member (cell phone number, e-notified to the loyalty management site when the member registers). Using a mail address, a birthday, a wedding anniversary, etc.), a loyalty marketing agency service that provides loyalty marketing, such as promotions and campaigns for the relevant offline merchants, to its customer members on a regular basis.

In order to achieve the above object, the management method according to the present invention includes the steps of a customer registering as a member on a web page installed on the internet by a loyalty management site, and registering the offline store as an affiliated store; When the customer member visits the offline merchant and orally informs the member store of his or her member ID upon payment, the affiliate store accesses to the loyalty management site on the Internet and accumulates and exhausts points; The loyalty management site transmits the point change to the customer member using a text message (SMS), and regularly executes the promotion and the event to the customer member by prior agreement with the offline merchant.

1 is an overall configuration diagram of the present invention

Figure 2 is a first step membership registration process of using the present invention

Figure 3 is a second step point earning process of the use of the present invention

4 is a third step royalty marketing process diagram of using the present invention.

5 is a flow chart of points earned in the present invention

Figure 6 is a flowchart of point exhaustion using the mobile phone actively in the present invention

7 is a flowchart illustrating a point exhaustion simply using a password in the present invention.

* Explanation of symbols for the main parts of the drawings

10: Merchant PC

20: Customer member cell phone

30: Loyalty Management System Server

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

As shown in FIG. 1, the present invention mainly includes an affiliated PC 10, a customer member mobile phone 20, and a management system server 30. More specifically, the affiliated PC 10 includes a key input unit 12 capable of inputting a customer member ID and password, and a display unit 11 capable of confirming processing results, and the customer member mobile phone 20 accumulates points. The display unit 21 may display exhaustion details, promotions, and campaign contents, and a key input unit 22 required to approve a transaction when points are exhausted.

In addition, the loyalty management system server 30 is an external interface dedicated to transmitting and receiving data to and from the merchant PC 10 and the customer member mobile phone 20 through the main control unit 34 that controls all functions in the server and the Internet or mobile communication network. (33), the customer member management unit (35) which manages matters related to the customer members registered on the loyalty management site, and the customer member DB (37) which stores the ID and point details and personal information of the customer members, and the loyalty management site. Offline merchant management unit 36 that manages the registered offline merchants and offline merchant DB (38) that stores the details of the agreement between the merchant and the management site, such as customer member information, point issuance history, fees and promotions, campaigns, etc. Point management unit (32) to handle the occurrence, change of points, exhaustion, etc. occurred between the customer member and the offline merchants, to the customer member It includes a campaign management unit 31 for processing the provided promotions and campaigns.

2 to 4 are detailed flow charts in which a service implemented by the present invention is processed.

Figure 2 illustrates the process of membership registration that a customer member and an offline merchant must perform to receive a service from a loyalty management site. Customers and offline stores access loyalty management sites through the Internet and register as customer members and offline merchants, respectively.

In the system processing of FIG. 2, when data of a customer and an offline store are transmitted through the external interface unit 33 of FIG. 1, the main control unit 34 determines the nature of the data, and then the customer member management unit 35 and the offline affiliated store unit ( 36) and the department stores the processed details in the customer member DB 37 and the offline merchant DB 38 after performing the member registration processing of the customer and the offline store.

3 is an example of a process in which customer member 1 receives points from an offline merchant. The customer member 1 of FIG. 3 is a member registered only in the loyalty management site, and is not registered as a member in the offline merchant A. However, as shown in the figure, when the customer visits the offline merchant A and verbally notifies his / her loyalty management site customer member ID, the offline merchant A enters the ID of the customer member 1 on the management screen of the merchant A allocated by the loyalty management site. After checking each of the loyalty management system server of FIG. 1 through the functions of each part, the offline affiliated store A and the customer member 1, points are accumulated to the customer member 1 and then the points earned history is transmitted to the customer 1 using the SMS.

The above customer member ID input can be done by the customer himself through a key input device installed exclusively for key input at the affiliated store.

Through the processing of the loyalty management system server, the customer member 1 and the offline merchant A have the effect of earning points without prior registration or agreement between the parties.

4 is a flowchart illustrating a utility of Loyalty Marketing in which the loyalty management site provides a promotion to the customer member 1 on behalf of the offline merchant A, and the customer member 1 returns to the offline merchant A and exhausts the points. In FIG. 4, the loyalty management site transmits an SMS to the customer member 1 via the function of each part of the management system server. The customer member 1 receives an opportunity to exhaust the point which was not recognized, returns to the offline affiliated store A, and pays the use price as a point. The loyalty management site analyzes the causal relationship between the promotion history sent to the customer member 1 and the visit history of the customer member 1 to the offline merchant A, and presents the utility of the royalty marketing to the offline merchant A.

5 is a system processing flowchart in which a customer member receives points at an offline merchant. When the customer member orally notifies his or her ID at the offline merchant (40), the merchant enters the customer member ID through the operation of the key input unit 12 (41), and the entered customer member ID is stored in the management system server 30. Through the external interface unit 33, the main control unit 34, the customer member management unit 35, and the customer member DB 37, it is searched whether or not it is a registered member (42). If it is a registered member, the point manager 32 accumulates points in the customer member DB 37 and the offline merchant DB 38 (43). If you are not a registered member in (42), request a transaction after registering a customer member in (44). Customers who are not members of the loyalty management site can register and trade immediately at offline merchants. Point management unit 32 earned points to 43 transmits the points earning details via SMS to the mobile phone 20 display unit 21 of the customer member via the external interface 33 (45).

The identity verification method required to exhaust the accumulated points adopts the usual identity verification procedures. You authenticate yourself at a level that combines security and convenience, such as verifying your identity on a mobile phone or verbally notifying a member member's password to an offline merchant on a royalty management site.

6 is a system flow chart of a user authentication method using a mobile phone as part of a method for a customer member to exhaust points in an offline affiliated store. When the customer member orally notifies his or her ID at the offline merchant (50), after searching for the registered member through the processing sequence of FIG. 5, the point manager 32 contracts with the corresponding merchant at the offline merchant DB 38. After exploring the points exhaustion method and the minimum amount of points that can be used up, it is examined whether the points of the customer member are exhaustable (53). If the condition of the customer member is exhausted, the point management unit 32 transmits an authentication number to the mobile phone 20 of the customer member asking whether to agree to exhaust the point through the external interface 33, and the corresponding authentication number and the password of the customer member. Ask to enter (54). At 55, the customer member completes the authentication process, at 56, the customer member management unit 35 checks the password through the authentication number and the customer member DB 37, and then matches the point management unit 32. According to the point earning method of Figure 5 processes the point change to the relevant DB and transmits the result to the customer member mobile phone (57), and ends the point exhausted transaction to (59). In (52), (53), and (56), if the processing result is No, the transaction cannot be indicated by (58).

7 is a system flow chart of a method of simply orally notifying a member member's password to an offline member store as part of a method for a customer member to exhaust points at an offline member store. 7 is different from FIG. 6 only in the procedure of requesting and inputting the password of the customer member at 64, 65, and 66, except that the process is the same.

What has been described above is just one embodiment of the card-free loyalty marketing service method according to the present invention, anyone of ordinary skill in the art belongs to the scope of the present invention to the extent that various changes can be made It will be said to have a spirit.

As described above, the present invention has the following effects.

First, since the point service can be received only by having the point card of the corresponding offline store, the inconvenience of carrying the point card of a customer who has carried a large number of point cards is effective.

Second, offline merchants can reduce the costs associated with issuing a point card, eliminating the disadvantage that the customer's continuous use of the point is disconnected due to the loss or smile of the point card.

Third, offline merchants perform active loyalty marketing that attracts customers through various promotions and campaigns based on the personal information of customers registered on the loyalty management site from the existing passive loyalty marketing that issues loyalty cards and waits for customers to return. There is an advantage to this.

Fourth, through the marketing agency of the loyalty management site, even small shops that lack funding and know-how have the effect of conducting loyalty marketing of individual affiliates at the level of large companies rather than franchises.

Fifth, the customer member can check each of the point details of a number of merchants granted points to them through a loyalty management site, which has the advantage of enabling efficient point utilization.

Claims (5)

In the use of offline stores that provide services to earn and exhaust points to customers, Card-free loyalty marketing service method characterized in that the loyalty management site installed on the Internet using the ID of the customer member registered as a member to perform the accumulation and exhaustion of points performed by the offline merchant to the customer without a loyalty card. The cardless loyalty marketing service method of claim 1, wherein the loyalty management site independently commissions various promotions and campaigns and receives a commission for each member of the offline merchant. According to claim 1 or 2, Merchants PCs installed in the offline merchants to transmit data via the Internet by inputting the member ID orally informed by the customer member; A loyalty management system server that processes and stores data received from the affiliated PCs to manage customer members, offline affiliated stores, points, and campaigns; Card-free loyalty marketing service method, characterized in that the customer member mobile phone that can be used to identify the points earned by receiving the SMS from the loyalty management system server, and when the points are exhausted. The customer management system of claim 3, wherein the loyalty management system server includes a main control unit controlling all functions in the server, an external interface unit dedicated to transmitting and receiving data to and from a merchant PC and a customer member mobile phone through an internet network or a mobile communication network, and a customer registered to a loyalty management site. Customer member management department that manages member-related matters, customer member DB that stores ID and point details, personal information, etc. of customer members, offline merchant management department that manages offline merchants registered on royalty management site, and customer member information of offline merchants , Offline merchant DB that stores agreement details between merchants and management sites such as point issuance details, fees and promotions, campaigns, point management department that handles the occurrence, change of points and exhaustion between customer members and offline merchants Offers to give Card Royalty-free way of marketing services is characterized by having a loyalty management system servers that are separated by a campaign manager to handle such campaigns. The method according to claim 1 or 2, wherein the customer registers basic information of the customer, such as a name, a mobile phone number, an e-mail address, a birthday, a wedding anniversary, and the like through the membership registration to the loyalty management site; Committing points earning and exhaustion, promotion methods and fees through registration of affiliated stores of the offline store on the loyalty management site; When the customer member visiting the offline merchant orally informs of his or her ID, inputting the ID of the customer member through the affiliated PC to transmit data to the loyalty management system server through the Internet to authenticate the customer member; Accumulating points in the authenticated customer member DB and offline affiliated store DB and notifying the customer of the points earned by the mobile phone of the customer member through SMS; Loyalty management site for the promotion and campaigns via SMS, e-mail, etc. to the customer members regularly by the agreement with the offline merchants; When a customer member who visited an offline merchant presents his / her ID and password, the loyalty management site includes the steps of exhausting the customer's points through the normal identity verification process such as authentication using a mobile phone or inputting a password, and then using it for payment Cardless royalty marketing method characterized by.