KR20030093165A - Intelligent toolbar and toolbar server - Google Patents

Abstract

PURPOSE: An intelligent toolbar and a toolbar server are provided to offer the useful information and functions to a client with or without charge, and to make the client check only an AD(Advertisement) approved by a company while cutting off the unapproved AD of other company. CONSTITUTION: A user interface(30) receives the input data of a client computer(60) and offers the output data to the client computer. An event detecting and executing part(40) detects and executes an event which occurs from an application program(80) and requested from a server computer connecting to the client computer. An unapproved AD intercepting part(50) prohibits the unapproved AD from executing on the application program. The function of the unapproved AD intercepting part is activated by the setting of the client.

Description

Intelligent Toolbar and Toolbar Server {Intelligent Toolbar and Toolbar Server}

The present invention relates to an advertisement apparatus and method for preventing unauthorized advertisements of other companies and allowing only licensed advertisements to be displayed by a business operator by using an intelligent toolbar to give priority to a specific advertisement and to distinguish it from other advertisements. will be.

The toolbar or tool band is an element of the standard graphical user interface (GUI) used by most software applications today. A toolbar is a collection of one or several columns or rows of icons on the monitor screen that the user sees, where the icons represent various program functions or commands. Each icon is assigned a corresponding command ID. The user uses a pointing device (eg, a mouse) to talk to the toolbar. In addition to icons, the toolbar also places a text box in the form of a label next to the icon. A toolbar is a window program's most basic user interface with a menu. Like a menu, when a toolbar icon is clicked, for example, a WM_COMMAND message is generated and transferred to a frame window that owns the icon to execute related commands.

In the case of Microsoft Internet Explorer among standard Windows programs, standard buttons, address bar, connection, etc. are provided as basic toolbar, and specific URL link, image insertion, DB call through user setting or simple software installation are available. Toolbars can be developed in a variety of forms, depending on the purpose of display, including the input of data, as well as the insertion of shortcuts to run specific applications.

Recently, the toolbar is widely used for internet advertising. For all browsers that have a toolbar associated with an advertiser, the toolbar can display a pop-up advertisement page linked to the toolbar when the browser is first launched or when an administrator such as an advertiser decides it is necessary. . As such, the conventional advertising method using the toolbar is, for example, 'real time advertisement and information providing method using the toolbar band and menu', published on March 28, 2002, Patent Publication No. 2002-22936, and published on September 15, 2001. 'Advertising and information display method using browser's multifunctional toolbar' published as 2001-86645, 'Skin advertising and toolbar addition technique using general web browser' published as Patent Publication No. 2001-97818 on November 8, 2001 Etc.

By the way, the conventional advertising method using the toolbar targets only the advertisement of a specific advertiser, there is a lack in maximizing the advertising effect because it does not give the differentiation and priority of a specific advertisement over other advertisements.

An object of the present invention is to maximize the advertising effect of the advertiser by allowing the advertisement of a particular advertiser to be differentiated from other ads and to obtain priority over other advertisements.

Another object of the present invention is to provide an intelligent toolbar that can provide useful information and functions to clients for a fee or free, and at the same time increase the effectiveness of advertising or promotion.

It is still another object of the present invention to provide intelligent applications that provide useful information and functions to clients for a fee or free, and at the same time block unauthorized advertisements of other companies and view only their authorized advertisements.

1 is a block diagram showing the internal structure of the intelligent toolbar and how the intelligent toolbar is connected to an external device.

2 illustrates an example of a user interface configuration of an intelligent toolbar according to the present invention.

3 is a block diagram showing the configuration of a toolbar server that exchanges data with an intelligent toolbar according to the present invention.

4 is a flowchart illustrating an operation process of an intelligent toolbar according to the present invention.

5 is a flowchart illustrating a process of processing an unauthorized advertisement event in an intelligent toolbar according to the present invention.

6 is a flowchart illustrating a process of implementing a new window blocking function in an intelligent toolbar according to the present invention;

7 is a flowchart illustrating a pop-up advertisement processing process using an intelligent toolbar and a toolbar server according to the present invention.

8 is a flowchart illustrating a process of providing information to a user using an intelligent toolbar and a toolbar server according to the present invention.

9 is a flowchart illustrating a process of installing an intelligent toolbar according to the present invention.

<Description of Major Symbols in Drawing>

10: control icon unit 20: information output unit

30: user interface 40: event detection and execution unit

50: unauthorized ad blocker 60: client

70: communication module 80: application

100: intelligent toolbar

According to the present invention, an intelligent toolbar having an unauthorized advertisement blocker is provided in order to distinguish one advertisement from another advertisement and give priority to the advertisement, and the toolbar server receives the request of the intelligent toolbar and responds accordingly. The toolbar server provides the client with advertisement data and information content provided from the advertisement server.

According to the first invention of the present application, the intelligent toolbar is installed on the client computer and attached to the application program of the client computer and operates, (A) a user interface for receiving input data of the user of the client computer and giving output data to the client computer; (B) an event detection and execution unit that detects and executes an event generated by this application and a request made by a server computer connected to the client computer, and (C) an unauthorized advertisement blocking unit that prohibits unauthorized advertisements from running in the application. Include. The unauthorized advertisement blocking unit of the intelligent toolbar is activated according to whether or not the client is set, and the unauthorized advertisement blocking unit determines whether the event detected by the event detection and execution unit is an execution event of the unauthorized advertisement, If it is determined that the execution event of the unauthorized advertising comprises the means for blocking the execution of the event, or the unauthorized advertising blocking unit, the detection means for determining whether the event executed by the event detection and execution unit is unauthorized advertising, and And if it is determined by the determining means that the unauthorized advertisement is executed, means for terminating the executed event. In the intelligent toolbar according to the present invention, the event detection and execution unit receives and executes an advertisement execution event requested by a toolbar server connected to a client computer.

Embodiment

Embodiments of the present invention will be described below with reference to the drawings.

1 is a block diagram showing an internal structure of an intelligent toolbar and how the intelligent toolbar is connected to an external device according to the present invention. The intelligent toolbar 100 of the present invention includes a user interface 30, an event detection and execution unit 40, and an unauthorized advertisement blocking unit 50. The intelligent toolbar 100 is installed in and operates on a client computer. The intelligent toolbar 100 of the present invention is associated with an application window 80 displayed on a screen of a client computer, which allows an application and a client to interact with it or provide information to the client. It is implemented in a GUI way. The intelligent toolbar of the present invention is attached to an application window, where the application window 80 includes a web browser application such as Internet Explorer (IE), Netscape, Mozilla, and the like. The intelligent toolbar 100 communicates with an external server device through the communication module 70. The communication module 70 may be included in an application to which the toolbar is attached, or may be a separate communication module for the toolbar 100. In the case of a separate communication module, this is a separate installation of a communication function program on the client computer when the toolbar is installed. The intelligent toolbar of the present invention is executed every time an application program (for example, a web browser program) is executed. When the client executes several browsers, the toolbar is executed in the same number and attempts to communicate with the server computer. Therefore, if several toolbars communicate with the server at the same time to get the same information from one client computer, it may not only burden the server but also cause a problem of speed reduction. It is good to handle.

The user interface 30 of the toolbar 100 receives input data of the client 60 and outputs output data to the client 60, and includes, for example, a control icon unit 10 and an information output unit 20. For example, the control icon unit 10 may include a toolbar home connection icon 102, a banner advertisement allow or deny setting icon 104, a pop-up window allow or deny setting icon 106, and a new window as shown in FIG. An open allow or deny setting icon 108, and the information output section 20 includes, for example, a site ranking information providing label 112, a news information providing label 114, and other ranking information providing label (as shown in FIG. 116). When the client selects a specific icon of the control icon unit 10 as a pointing device (for example, a mouse), the related command set in the icon is executed. Information output from the information output unit 20 is provided from a toolbar server (eg, '200' of FIG. 3), where the site ranking information providing label 112 provides the client with various ranking information of the site that the client is visiting. The other ranking information providing label 116 provides useful information related to various cultures, arts, and entertainment such as music, movies, books, professional baseball, and professional football.

Referring back to FIG. 1, the event detection and execution unit 40 of the intelligent toolbar 100 according to the present invention detects and executes an event occurring in an application to which the toolbar is attached or executes a specific event (eg, an unauthorized advertisement execution event). ) Is transmitted to the unauthorized advertisement blocking unit 50. In addition, the event detection and execution unit 40 detects and executes an event (for example, a pop-up advertisement execution request of the toolbar server or providing information for a client) transmitted from the toolbar server 200.

In the intelligent toolbar 100 of the present invention, the unauthorized advertisement blocking unit 50 differentiates the advertisement of the advertiser associated with the toolbar server 200 from other advertisements and gives priority to the advertisement of the advertiser associated with the toolbar server 200. . For example, as described below with reference to FIG. 5, when the event detected by the event detection and execution unit 40 is an advertisement execution event of another advertiser, the unauthorized advertisement blocking unit 50 prohibits execution of the corresponding event. The blocking of unauthorized ad execution events is determined by the client's toolbar setting.

3 illustrates a configuration of a toolbar server that exchanges data with an intelligent toolbar according to the present invention.

The toolbar server 200 according to the present invention communicates with the intelligent toolbar 100 through the communication module 70 to receive a data request of the toolbar 100 and provide the requested data to the toolbar. The communication between the server and the toolbar uses the HTTP protocol, for example, and maximizes the traversal rate of the firewall or proxy server. The intelligent toolbar communicates with the server, for example TCP / IP, via a communication module. The toolbar server computer 200 includes a web server 210, an information collection module 230, and a database 240. The ad server 250 may be located within the toolbar server or may be located outside the toolbar server. When the advertisement server 250 is located in the toolbar server, the advertiser may be applied to a model in which the advertiser directly operates the toolbar server, and the advertisement server is located outside the toolbar server in which the advertiser receives the toolbar server service from the outside or The toolbar server operator may be applied to a model in which a toolbar service is provided to an external advertiser.

The toolbar web server 210 of the toolbar server is, for example, an Internet Information Server (IIS) web server, and includes an Internet Server Application Program Interface Module (ISAPI module 220) and a client application to which the toolbar of the client is attached. Process the request. The toolbar web server 210 transmits the data requested by the client to the ISAPI module 220, and the ISAPI module 220 collects the requested data and returns it to the web server 210. ISAPI module 220 is a high performance server extension API that can dynamically respond to HTTP requests instead of returning static HTML files and uses a dynamic link library in Windows to speed up the process than standard APIs. . ISAPI is a set of Windows program calls that allow you to write Web server programs that run faster than the Common Gateway Interface (CGI). The disadvantage of a CGI program is that each time it is run, it runs as a separate process with its own address space, which results in unnecessary instructions being executed, especially if many instances are executed for many users. The ISAPI module allows you to create DLL program files that can act as part of the HTTP program's process and address space. These DLL files are loaded into the computer when HTTP starts and remain there for as long as necessary, so you don't have to find them as often as CGI programs and read them into memory. Therefore, by using the ISAPI module 220, it is possible to maximize the communication speed while minimizing the load of the toolbar server 200.

The information collection module 230 classifies, retrieves and extracts advertisement information provided from the advertisement server 250, and information content to be provided to the client (eg, a site to be output through the information output unit 20 of the intelligent toolbar). Ranking information, news information, other ranking information, etc.) to collect, store and extract them. Information collection module 230 may include, for example, worker threads for content collection, which serves to pull content from numerous sites connected to the Internet. The information gathering module may use program functions having Internet session functions such as HTTP, FTP, and the like. For example, it connects to HTTP server by using MFC classes (ClnternetSession and CHttpConnection) and downloads scripts from web site through HTTP protocol and extracts information from scripts. The script extracted by the information collection module 230 is decomposed by the given variables in the database 240. In the decomposition process, it is also possible to control the information using not only an external variable but also a Visual Basic script VBScript. The collection and processing of the information made in the toolbar server 200 of the present invention, for example, September 9, 2002 patent application developed by the present inventors' Investment information classification and transmission server for cyber stock trading and stock trading program interworking module '(Application No. 2002-54183) can be used.

The database 240 stores data (information) collected and classified by the information collection module 230 and the information is provided to the intelligent toolbar 100 of the present invention, and the provided information is an information output unit of the toolbar 100. The screen is output to the client through 20. In addition, the database 240 stores advertisement data provided by the advertisement server 250 and classified by the information collection module 230.

In FIG. 3, the information collection module 230 is described as being located in the toolbar server 200, and thus the information collection module 230 is located on the toolbar server 200. However, the information collection module 230 collects, analyzes, and classifies information on the Internet. In the meantime, the toolbar server 200 may sufficiently receive only the finally processed information from the module 230 and deliver it to the client (that is, the toolbar). It will be easy to understand.

The intelligent toolbar of the present invention connected to the server as shown in FIG. 3 and configured as shown in FIG. 2 operates as shown in FIG. Referring to FIG. 4, a web browser application to which an intelligent toolbar is attached connects to any site on the Internet and loads the web page on the client computer (step 120). The script processing object is generated by executing a script of the loaded web page (step 122). Events occurring during the script processing are provided to the intelligent toolbar, which detects the event, processes it according to the required request, and sends the processing condition back to the web browser (step 124).

Intelligent toolbar according to the present invention is characterized in that unlike the usual toolbar can block unauthorized advertisements. In this case, the 'unauthorized advertisement' refers to an advertisement not designated by the toolbar server or an advertisement not approved by the client. The blocking process of unauthorized advertisement in the intelligent toolbar of the present invention can be executed as shown in FIG.

Referring to FIG. 5, the web browser to which the intelligent toolbar of the present invention is attached requests a web page from any web server 85 on the Internet to execute a web script (step 130). The web browser is the first to execute a web script and is described as the first browser. In step 130 the first browser generates an unauthorized ad execution event by the script. Here, the unauthorized advertisement execution event may be, for example, a new window launch event separate from the initial browser, or an advertisement event using a flash advertisement or a GIF animation.

The intelligent toolbar receives the unauthorized advertisement execution event (step 132), and determines the setting of the control icon unit 10 of the toolbar (step 134). The determination of the setting of this step 134 may be, for example, determining whether the unauthorized advertisement blocking button is selected by the client. If there is a block setting of unauthorized advertisements, the execution of unauthorized advertisements is blocked (step 136), and if the blocking of unauthorized advertisements is not set, an event is executed (step 138).

The blocking of unauthorized advertisements according to the present invention includes a process of determining whether an event received by a toolbar is an execution event of an advertisement. For example, the address bar, the menu bar, the toolbar, etc. are not visible in the newly opened window (browser), and the browser that is not a new window that the user clicks in the browser is recognized as an advertisement popup. This determination can be implemented by, for example, the following script.

STDMETHODIMP Invoke (DISPID dispidMember, REFIID riid,

LCID lcid, WORD wFlags,

DISPPARAMS * pDispParams,

VARIANT * pvarResult,

EXCEPINFO * pExcepInfo, UINT * puArgErr)

{

switch (dispidMember)

{

case DISPID_ONTOOLBAR:

...

if (pDispParams-> rgvarg [0] .vt == VT_BOOL)

if (pDispParams-> rgvarg [0] .boolVal)

{

// Here, the toolbar is visible if the if condition is 'TRUE' and the toolbar is HIDE if 'FALSE'.

}

...

break;

}

return S_OK;

}

The above script checks whether the address bar, menu bar, toolbar, etc. are visible in the browser, and recognizes the ad window if they are not present. The script below is a script for recognizing the ad pop-up window, not the new window selected by the user.

STDMETHODIMP Invoke (DISPID dispidMember, REFIID riid,

LCID lcid, WORD wFlags,

DISPPARAMS * pDispParams,

VARIANT * pvarResult,

EXCEPINFO * pExcepInfo, UINT * puArgErr)

{

switch (dispidMember)

{

case DISPID_HTMLDOCUMENTEVENTS2_ONCLICK: break;

case DISPID_HTMLDOCUMENTEVENTS2_ONMOUSEDOWN: break;

case DISPID_BEFORENAVIGATE2:

...

if (wcsnicmp (bsUrl, L "javascript:", 11) == 0)

{

// Check with keyboard hooking.

// For example, if a user clicks on "javascript: winopen ()".

// pop-up window is the user's choice, so do not block

// Otherwise, it is regarded as an advertisement popup window and the popup window is blocked.

}

...

break;

}

return S_OK;

}

On the other hand, in the unauthorized ad blocking step of the present invention, a script for blocking the execution of the new window floating event for advertisement may be implemented as follows. For example,

<html>

...

<script>

function popup_ad ()

{

window.open ("./ pop_ad.asp", "ad", "width = 440, height = 231 &quot;);

}

</ script>

...

</ html>

When the above script is run in a browser, the browser notifies the event DISPID_NEWWINDOW2 to open a new window. The toolbar receives this event and blocks the new window using the following script.

STDMETHODIMP Invoke (DISPID dispidMember, REFIID riid,

LCID lcid, WORD wFlags,

DISPPARAMS * pDispParams,

VARIANT * pvarResult,

EXCEPINFO * pExcepInfo, UINT * puArgErr)

{

switch (dispidMember)

{

case DISPID_NEWWINDOW2:

// block new window here

break;

}

return S_OK;

}

In addition, when the first browser has an image advertisement on the web page requested from the web server 85, the unauthorized advertisement blocking process according to the present invention can be implemented by, for example, the following script.

For example, if the following tag is included in a web page:

<img src = / img / pic3.jpg border = 0 align = middle width = 10 height = 10>

The toolbar sends the following event to the toolbar after the browser has downloaded the entire web script.

STDMETHODIMP Invoke (DISPID dispidMember, REFIID riid,

LCID lcid, WORD wFlags,

DISPPARAMS * pDispParams,

VARIANT * pvarResult,

EXCEPINFO * pExcepInfo, UINT * puArgErr)

{

switch (dispidMember)

{

case DISPID_DOCUMENTCOMPLETE:

// script fully downloaded

...

CComPtr <IHTMLElementCollection> spAll;

...

Find the img tag.

CComVariant vTagName = L "IMG";

vTagName.ChangeType (VT_BSTR);

CComPtr <IDispatch> spTagsDisp;

hr = spAll-> tags (vTagName, &spTagsDisp);

...

CComQIPtr <IHTMLElement, & IID_IHTMLElement> spElem;

...

Find the img tag and change the Object to the hidden attribute.

CComBSTR bs = L "hidden";

CComPtr <IHTMLStyle> spStyle;

hr = spElem-> get_style (&spStyle);

if (SUCCEEDED (hr) && spStyle)

{

spStyle-> put_visibility (bs);

spStyle-> put_pixelHeight (0); // set the height of the seat to zero

spStyle-> put_pixelWidth (0); // Make ad space 0

}

...

break;

}

return S_OK;

}

6 is a flowchart illustrating a process of implementing a new window blocking function in an intelligent toolbar according to the present invention. This is an example of an unauthorized ad blocking process, where FIG. 5 determines whether or not this is an unauthorized advertisement window before a new window appears, while FIG. 6 determines whether this is an unauthorized advertisement window after the new window is displayed. Forcibly quit the window.

Referring to FIG. 6, the first browser sends a URL input from the client to the web server 85 to request a web page to execute a web script (step 150). The web browser launches a new window browser by the script (step 152). When the new window browser is executed, the intelligent toolbar of the present invention is also automatically attached to the new window browser and the attached toolbar grasps the property of the browser to which it belongs. Toolbars attached to a new window browser may have a hide attribute that prevents them from appearing on the client computer's screen. This hidden attribute is selected according to the type of web script that opens a new window. For example, as shown in the script below, the toolbar property can be set to 'no' so that the toolbar has a hidden property.

<script>

function popup_ad () {

window.open ("./ pop_ad.asp", "ad", "toolbar = no, location = no,

directories = no, status = yes, menubar = no,

scrollbars = auto, resizable = no, width = 440, height = 231 ");}

</ script>

The toolbar belonging to the new window browser is created with the same settings as the toolbar attached to the original browser. The toolbar of the new window browser determines whether the new window blocking button is selected by the client in step 154. If the new window blocking button is selected, the toolbar of the new window browser checks whether the browser is a pop-up advertisement window (step 156). As mentioned earlier, the determination of whether a new window is a pop-up ad window is a process of determining whether the address window, menu bar, toolbar are visible in the new window, and whether the new window is generated by the client's execution (e.g., click). It is possible through. If the toolbar determines that the new window is a pop-up ad window, the toolbar forcibly closes its browser to close the pop-up window (step 158). If the new window blocking button is not selected in step 154 and step 156 or if the new window browser is not the pop-up advertisement window, the new window is kept as it is (step 160).

7 is a flowchart illustrating a pop-up advertisement processing process using an intelligent toolbar and a toolbar server according to the present invention.

The first browser requests pop-up information from the toolbar server 200 to read and analyze the information (step 160). The initial browser's toolbar tells the browser inside the toolbar or the new browser to open a new window using the new window event. Here, the 'inside browser' refers to a case in which a browser is inserted into a toolbar. For example, a button is formed in a small form of a button size in a browser as a button is in a toolbar. For example, you can create a browser inside a toolbar using the CAxWindow class. In the new window browser, the address, image, text, etc. to be advertised is output using the information received from the toolbar server (step 162).

8 is a flowchart illustrating a process of providing information to a user using an intelligent toolbar and a toolbar server according to the present invention.

The first browser requests information from the toolbar server 200 and receives the information and analyzes it (step 170). The toolbar outputs the analyzed information through the information transmission program execution 172, the message window 174 or the new window browser 176. The information transfer program here includes, for example, a program such as Notepad present in MS Windows.

9 is a flowchart illustrating a process of installing the intelligent toolbar according to the present invention.

The first browser connects to the toolbar server 200 and executes the toolbar installation script (step 180). The execution of the script goes through a process of determining whether the intelligent toolbar of the present invention is installed on the client computer (step 182). If the script is not installed, the script is downloaded and installed (step 184). If so, it is checked whether the toolbar is executed in the browser (step 186). If the toolbar is not executed, the toolbar is executed in the browser (step 188), and if so, the process is terminated (step 190). On the other hand, if the toolbar program is installed in step 184, it is automatically executed to proceed to the completion step 190, and even after executing the toolbar in the browser in step 188 proceeds to the completion step 190.

Although embodiments of the present invention have been described above with reference to the drawings, they are not intended to limit the scope of the invention but merely for explanation. For example, the script presented above for unauthorized ad blocking is only one example and does not necessarily mean that the present invention is implemented only by such a script. Accordingly, modifications and variations of the embodiments described above without departing from the spirit of the present invention can be variously made within the scope of ordinary skill of the person skilled in the art, the technical scope or scope of the present invention described in the claims below Determined by

According to the present invention, the advertisement of a particular advertiser can be differentiated from other advertisements and the priority can be obtained over other advertisements, thereby maximizing the advertisement effect of the advertiser and providing useful information and functions to clients for a fee or free. At the same time, intelligent toolbars and toolbar servers are implemented to increase the effectiveness of advertisements and promotions.

Claims (12)

An intelligent toolbar installed on the client computer and attached to the client computer's application. A user interface for receiving input data from a user of the client computer and giving output data to the client computer; An event detection and execution unit for detecting an event occurring in the application and an event requested by a server computer connected to the client computer and executing the event; An intelligent toolbar that includes an unauthorized ad blocker that prohibits unauthorized advertisements from running in the application. The intelligent toolbar of claim 1, wherein the unauthorized advertisement blocking unit is activated according to whether a client is set. The intelligent toolbar of claim 1, wherein the application is a web browser. The method of claim 1, wherein the unauthorized advertisement blocking unit is configured to determine whether an event detected by the event detection and execution unit is an execution event of an unauthorized advertisement, and when the determination unit determines that the event is an execution event of an unauthorized advertisement, execution of the event. Intelligent toolbar comprising means for blocking it from being made. The method of claim 1, wherein the unauthorized advertisement blocking unit is configured to determine whether an event executed by the event detection and execution unit is an unauthorized advertisement, and when the determination unit determines that the unauthorized advertisement is executed, terminating the executed event. An intelligent toolbar comprising means. The intelligent toolbar of claim 1, wherein the event detection and execution unit receives and executes an advertisement execution event requested by a toolbar server connected to a client computer. The intelligent toolbar of claim 1, further comprising a dedicated communication module for communicating with a server computer. The intelligent toolbar of claim 1, wherein the user interface receives input data of a client, provides output data to the client, and includes a control icon unit and an information output unit. A user interface for receiving input data of a user of a client computer and giving output data to the client computer, an event detection and execution unit for detecting and executing an event generated by the application program and an event requested by a server computer connected to the client computer; A toolbar server connected through a computer communication network and an intelligent toolbar including an unauthorized advertisement blocking unit for preventing unauthorized advertisements from running in the application. A web server that receives a data request from the intelligent toolbar and returns a response to the requested data; An information collection module for classifying, searching, and extracting advertisement data to be provided to the intelligent toolbar; A toolbar server including a database storing advertisement data and information content to be provided to the intelligent toolbar. 10. The toolbar server of claim 9, further comprising an advertisement server for providing advertisement data to the web server. 10. The toolbar server of claim 9, wherein the web server includes an ISAPI module for processing a request of the client. The toolbar server of claim 9, wherein the information collection module collects, analyzes and classifies content from an external site.