KR20030033432A - Interactive banner using on-line updating and off-line banner - Google Patents

Abstract

PURPOSE: An interactive banner and an offline banner using online update are provided to recognize user's identification by inducing a user to pass certification for automatically updating a product, and to receive proper information by automatically updating the banner according to the personal information of the user. CONSTITUTION: It is judged that a terminal exists on the network. It is judged that an ID and a password of the user are previously stored. The ID, the password, a version of a software, and the banner information set by the software are transmitted to a server. The server certifies the ID and the password of the user. The server confirms the software version. The server judges the validity of the banner information. In case that the banner information is invalid, the valid banner information is transmitted to the terminal.

Description

INTERACTIVE BANNER USING ON-LINE UPDATING AND OFF-LINE BANNER}

The present invention relates to internet advertisement using an update of the software of the present invention. More specifically, it relates to interactive advertisements using interactive updates of application programs.

In the modern society, the convenience of the medium of the Internet is rapidly increasing its users, and various methods for promoting a product to such a large number of users have been proposed. One of the most common banner ads is the banner, which is originally a promotional banner, but the World Wide Web is nowadays. It is a graphic image that promotes the name or content of a particular website on one side of a popular web page. do. These are commonly referred to as banner advertisements. In general, an advertisement is made using an animated GIF file in a predetermined standard, and a predetermined advertisement fee is paid. Advertisement sites also inform advertisers by counting the number of times a banner is shown to users or the number of times a banner graphic has been downloaded for a period of time to analyze the effectiveness of an advertisement.

However, these existing attempts focus on how to induce a user to see and click on a banner. In reality, the user's identity is not verified and is mostly dealt with an unspecified number. In a slightly different way, when a specific search word is searched on a search site or the like, a banner related to the search word is displayed on the result web page so that the user's identity can be indirectly known, and so-called target advertisement is used.

However, all of the banner advertisements described above are not recognized by the user, and thus, the effect of the advertisement is not high because the target to be advertised is not clear.

Meanwhile, in a computer-based software product, there is a need to periodically upgrade the product due to a user's request. Recently it has been proposed in various ways to update using the Internet. For example, in the case of Windows 98, it's linked to a website called Windows Update, which can be used to address any patches required for Windows or installations of new applications from Microsoft. However, even if a new update is registered, the user may not receive the update unless the user visits this site. Windows Me adds an 'AutoUpdate' feature to complement this. The program always monitors for updates regularly, and automatically downloads new updates and recommends users to install them.

However, such a useful update function is used to improve the function of a software product, and is mainly used in a vaccine program or a messenger program, which is frequently improved.

In order to overcome the problems of the above-described conventional advertising method of the present invention. That is, the present invention aims to identify the user by inducing the user to pass the authentication upon automatic update of the product, and also automatically updates the banner specific to the user by using the user's personal information that is built in advance, so It provides information that is appropriate for them and allows advertisers to effectively target their product promotion.

In addition, another object of the present invention is to maximize the advertising effect by inserting a banner in the product itself for users who do not pass the authentication and offline users who can not update.

1 is a flow chart at the time of installation of the software according to the present invention.

2 is a flowchart of the execution of the software according to the present invention.

3 is a flowchart of executing a clip according to the present invention.

4 is a flowchart of a click of a banner according to the present invention.

5 is a flow chart of the installation of the bundled software with limited usage date in accordance with the present invention.

6 is a flowchart of execution of bundled software in accordance with the present invention.

CLAIMS 1. A method of installing software that can be updated through communication between a user's terminal and a server of a service providing site, the method comprising: a first step of determining whether the terminal is on a network; A second step of inputting an ID and password of the user; Transmitting the ID, password, and version of the software to the server; A fourth step of checking a version of the software on the server; And a fifth step of authenticating the ID and password of the user in the server.

In the fourth step, if the software version is not the latest version, the latest version may be downloaded.

In addition, when the authentication fails in the fifth step, it is possible to select one of 1) re-enter ID and password, 2) request new ID and password, 3) ignore authentication, and 4) stop installation. .

A method of executing software that can be updated through communication between a user's terminal and a server of a service providing site, the method comprising: a first step of determining whether the terminal is on a network; A second step of determining whether an ID and a password of the user have been previously stored; A third step of transmitting the ID, password, version of the software and banner information designated to the software to the server; A fourth step of authenticating the user's ID and password in the server; A fifth step of checking a version of the software on the server; A sixth step of determining, by the server, whether the banner information is valid; And a seventh step of transmitting valid banner information to the terminal when the banner information is invalid in the sixth step.

In addition, when the user ID and password fails to authenticate in the fourth step, one of 1) re-enter the ID and password, 2) apply for a new ID and password, 3) ignore the authentication, and 4) stop the installation. Characterized in that it can be selected.

In the fifth step, if the version of the software is not the latest version, the new version may be downloaded.

In the content execution method of the software that can be updated through communication between the user's terminal and the server of the service providing site according to the invention, the software is the user's ID, password, the version of the software and the content specified in the software A first step of storing banner information including one or a plurality of banner files and a banner file independent of a banner included in the banner, and confirming whether the banner in the content is valid; A second step of confirming whether the independent banner file is valid; Determining a default banner as valid; And executing the selected banner among the contents and the first to third steps.

In the method of clicking a banner included in the content of the software that can be updated through communication between the user's terminal and the server of the service providing site according to the present invention, the software includes a user's ID, password, version of the software and A first step of storing banner information including one or more banner files and a default banner independent of the banner included in the content specified in the software, and determining whether the terminal is on a network; A second step of transmitting the ID, the version of the software and the banner information to the server; And a third step of web access to a URL included in the banner information.

In the method of clicking a banner included in the content of the software that can be updated through communication between the user's terminal and the server of the service providing site according to the present invention, the software includes a user's ID, password, version of the software and A first step of storing banner information including one or more banner files and a default banner independent of the banner included in the content designated in the software, and determining whether the terminal is on a network; A second step of transmitting the ID, the version of the software and the banner information to the server; And a third step of inducing the terminal to access the web to a URL corresponding to the banner information in the server.

DETAILED DESCRIPTION Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

First, the terms mentioned in the present invention are defined.

On-line banner: A separate banner file that consists of a URL and an image.

Off-line banner: Consists of a URL and an image embedded within a file driven by the software.

Default banner: A banner that can be displayed if a file run in software does not have the online banner or offline banner described above, which also consists of a URL and an image.

1. Install the software:

1 is a flow chart at the time of installation of the software according to the present invention.

When the user double-clicks the installation program (for example, install.exe or setup.exe, etc.) (S100), first, it is checked whether the driving environment of the user is on the network (S101).

If the user's driving environment is not on the network (No at S101), a message is displayed, "If the network is not connected, the user cannot register and cannot use the online upgrade service. Do you want to continue with the installation?" If yes, the installation is continued (S106), the installation is completed (S107), and if No, the installation is stopped (S116).

When the user's driving environment is on the network in step S101, the user inputs the registered ID and password when joining the software and content providing site according to the present invention (S102). Since it failed, the user cannot register and cannot use the online upgrade service. ”(S111).

If ID and password are input in step S102, the ID / password and software version are transmitted to the server. At this time, if the version of the software is not the latest to download the latest version (S103). Next, authenticate the input ID and password whether it is a valid ID and password in the server (S104), and if the authentication is successful, save the ID and password (S108), and continue the installation (S106) to complete the installation. do.

If not authenticated in S104, a message of S111 indicating that authentication has failed is displayed.

The next step of S111 allows the user to select four cases: 1) re-enter ID / PW, 2) apply for ID / PW, 3) ignore user authentication, and 4) discontinue installation (S112).

In S112, 1) if ID / PW re-entry is selected, the feedback is fed back to S102. 2) If IS / PW application is selected, the current installation is terminated and the home page of the software and content providing site is accessed (S114). At this time, the homepage displays a "Guide to join membership" message (S115) and proceeds with the registration process. In addition, if 3) the user authentication is ignored, the process proceeds to S106 again and continues the installation, and 4) the installation may be stopped.

In other words, in case of installation through authentication, ID / PW should be input during installation to enable interactive support (software updating) for authenticated users, and induce subscription to non-subscribed users.

As described above, the user is required to re-enter the login-login ID and password of the software and content providing site according to the present invention at the time of installation to induce an unregistered user to register and to register using the input user information. By using the database, user's age, education, interests, etc., which are previously databased, a specific banner file can be transmitted only to a specific user.

In the following, a configuration will be described so that the user information can be grasped at the time of execution of the installed software without any grasp of the user's information at the time of installation unlike the above.

2. Run the software:

2 is a flowchart of the execution of the software according to the present invention.

When the user starts the execution by double-clicking the icon of the software according to the present invention (S200), first, it is checked whether the driving environment of the user is on the network (S201).

If the user's driving environment is not on the network (No in S201), a message is displayed, "If the network is not connected, the user cannot register and cannot use the online upgrade service. Do you want to continue the execution?" If yes, execution starts (S211), and if No, the installation is stopped (S214).

If the user's driving environment is on the network in S201, check whether the ID and password registered when the user subscribes to the software and content providing site according to the present invention are stored in the user's computer in advance (S202), and are not stored. If not, the user inputs ID / FW (S215). If the user does not input the ID / FW, the user displays the message "The online upgrade service cannot be used because the user's authentication has failed because the user's authentication failed" (S216).

When ID / PW is stored in S202 or ID and password are input in S215, this ID / password and the version of the software and the information of the banner file which the current software has (hereinafter referred to as bitmap information) Transfer to the server (S203).

If the server is authenticated with a valid ID / PW (Yes in S204), the server stores the version and log information (S205), and checks whether the version is the last version (S206). Download the version (S217), and reinstall it (S218) to run again (S219). In the case of the final version, check the bitmap information, and if it is a valid bitmap, check the ID / PW again (S209) and start normal execution if it matches the first stored ID / PW (S211). If the PW does not match, the new ID / PW is stored (S210) and execution starts (S211).

If the server is not authenticated (No in S204), the flow advances to S216 to display an authentication failure message.

If it is not authenticated in S204, a message of S216 indicating that authentication has failed is displayed.

The next step of S216 allows the user to select four cases: 1) re-enter ID / PW, 2) apply for ID / PW, 3) ignore user authentication, and 4) suspend execution (S211).

In step S211, 1) if ID / PW re-entry is selected, it is fed back to step S215; and 2) if IS / PW application is selected, terminates the current execution (S222) and accesses the home page of the software and content providing site. (S223), at this time, the homepage displays a "Guide to join" message (S224) and proceeds with the joining procedure (S225). In addition, when 3) ignore user authentication is selected, the process proceeds to S211 to start execution, and 4) execution suspension (S214) may be selected.

As described above, ID / PW for authentication and banner information for on-line banner are transmitted to the server to be authenticated and receive a valid bitmap (banner). Here, the valid bitmap is a banner specified for each authenticated user, thereby increasing the effect of the target advertisement.

3. Run the clip:

3 is a flowchart of executing a clip according to the present invention.

A case in which the software according to the present invention executes an arbitrary clip and, for example, lays out a video on the desktop for viewing is described. When the user selects and executes a specific clip (S300), if there is a banner embedded in the clip, it is checked whether the banner is within a predetermined start period or a predetermined number of times of reproduction (S301). The start period or the number of times of reproduction described above is embedded in the clip.

If Yes in step S301, the banner in the clip is loaded 302 to display the clip and the banner (offline banner).

If No in step S301, it is searched whether a separate banner file exists and it is checked whether the banner file is within a predetermined start period or within a predetermined number of times of reproduction (S304). In S304, the banner file is loaded (S305) to display the clip and the banner (S303).

If No in S304, the default banner embedded in the software is loaded (S306) to display the clip and the banner (S303).

4. Click of banner:

4 is a flowchart of a click of a banner according to the present invention.

When the banner is clicked (S400) among the clips and banners finally displayed at the time of execution of the clip described above, first, it is checked whether the driving environment of the user is on the network (S401). Not able to connect to the site because it is not found ”and continues playing the clip (S405).

If Yes in S401, the user's ID and version information and bitmap information is transmitted to the server, and since the server receives the user's ID and bitmap information, the server can check who has clicked on which advertisement and thus utilizes it. One data mining is possible (S402). In addition, the access URL according to the clicked banner can be embedded in a specific URL in the bitmap information in advance, but when the banner is clicked, the access URL can be accessed to the service server and then linked to the prepared specific URL according to the user's ID. (S403). Also, when the user clicks on the banner in the software whose ID is unknown, the user is not specified, but the total number of people who click on the banner can be checked by sending the banner click anonymously.

If the web page according to the URL is opened and then terminated or minimized (Yes in S404), the clip is continuously played (S405).

5. About Bundled Software:

A bundle is software that is usually sold together as part of a package when you buy a computer or hardware device, which can remove some key features from the software's full functionality or use the full functionality but limit the available dates. Speaks one software. It describes the installation and execution of the bundled software to implement the banner of the software according to the present invention.

5 is a flow chart of the installation of the bundled software with limited usage date in accordance with the present invention. When you run the installation file (S501), the message "30 days limited edition. After 30 days, you can download the free version from the website for free" (S502), if you click Continue installation, After recording the time in the system (S503), the installation is continued to complete (S504).

6 is a flowchart of execution of bundled software in accordance with the present invention. When the bundled software is executed (S600), the system time in S503 is checked (S601), and the system time T is checked whether the specified time L (30 days in this embodiment) is less than -3 days ( If Yes, the software is executed without any message (S603).

If No in S602, it is checked whether L-3≤T <L-2 (S604), and if yes, the message "3 days left" is displayed (S605) and software is executed (S603). . If No in step S604, check whether L-2≤T <L-1 (S606), and if Yes, display the message "2 days left" (S607) and then execute the software (S603). . If No in S606, it is checked whether L-1? T &lt; L (S608), and if yes, a message " three days left &quot; is displayed (S609), and the software is executed (S603). If No in step S608, "30 days limited edition time. Download the full version from the Web site free of charge, please install and use" message (S610). In this case, as shown in FIG. 6, when a web connection is clicked, a full version may be downloaded by accessing a homepage of a site providing corresponding software and content. Downloading the full version here means that the bundled software will be distributed to the public, but will lead these members to the full membership.

Modified embodiments of the preferred embodiment are easily implemented by those skilled in the art based on the above description will be omitted a detailed description thereof.

In addition, those skilled in the art will understand that the present invention can be implemented in other specific forms without changing the technical spirit or essential features. Therefore, the above-described embodiments are to be understood as illustrative in all respects and not as restrictive. The scope of the present invention is shown by the following claims rather than the detailed description, and all changes or modifications derived from the meaning and scope of the claims and their equivalents should be construed as being included in the scope of the present invention. do.

According to the present invention, it is possible to secure the convenience of updating the software for a plurality of users and to provide a differentiated banner service.

In addition, there is an advantage that can quickly reflect the strategy of the software that can be changed later.

In addition, it is possible not only to periodically update the online banner, but also to provide advertisements that match the preferences of the current user, and to provide various URLs according to the advertiser's plan rather than providing a fixed URL differently from the conventional banner. By making it accessible, the advertising effect is maximized.

In addition, offline advertisers can request that advertisers post their banners for a certain period of time for a particular clip, thereby providing a more diverse aspect of advertising.

Claims (9)

In the installation method of the software that can be updated through communication between the user terminal and the server of the service providing site, A first step of determining whether the terminal is on a network; A second step of inputting an ID and password of the user; Transmitting the ID, password, and version of the software to the server; A fourth step of checking a version of the software on the server; A fifth step of authenticating the user's ID and password in the server; The installation method of the software capable of updating through communication, characterized in that it comprises a. The method of claim 1, wherein in the fourth step, the latest version is downloaded if the version of the software is not the latest version. The method of claim 1, wherein when the authentication fails in the fifth step, 1) re-enter ID and password, 2) new application for ID and password; 3) ignore authentication; 4) Stop Installation A method of installing software that can be updated through communication, characterized in that it is possible to select one of the. In the method of executing the software that can be updated through communication between the user terminal and the server of the service providing site, A first step of determining whether the terminal is on a network; A second step of determining whether an ID and a password of the user have been previously stored; A third step of transmitting the ID, password, version of the software and banner information designated to the software to the server; A fourth step of authenticating the user's ID and password in the server; A fifth step of checking a version of the software on the server; A sixth step of determining, by the server, whether the banner information is valid; And A seventh step of transmitting valid banner information to the terminal when the banner information is invalid in the sixth step; Method of executing software that can be updated through communication, characterized in that it comprises a. The method of claim 4, wherein in the fourth step, when the user ID and password fail to authenticate, 1) Re-enter your ID and password, 2) new application for ID and password; 3) ignore authentication; 4) Abort the installation A method of executing software that can be updated through communication, characterized by selecting one of the methods. The method of claim 4, wherein in the fifth step, when the version of the software is not the latest version, a new version is downloaded. In the method of executing the content of the software that can be updated through communication between the user terminal and the server of the service providing site, The software stores banner information including a user ID, a password, a version of the software, a banner file independent of a banner included in the content specified in the software, and a default banner. A first step of confirming whether the banner in the content is valid; A second step of confirming whether the independent banner file is valid; Determining a default banner as valid; Executing the content and the banner selected from the first step to the third step. In the method of clicking a banner included in the content of the software that can be updated through communication between the user terminal and the server of the service providing site, The software stores banner information including a user ID, a password, a version of the software, a banner file independent of a banner included in the content specified in the software, and a default banner. A first step of determining whether the terminal is on a network; A second step of transmitting the ID, the version of the software and the banner information to the server; And A third step of web access to a URL included in the banner information How to click on the banner included in the content of the software that can be updated via communication, comprising the. A method of executing software that can be updated through communication, characterized in that. In the method of clicking a banner included in the content of the software that can be updated through communication between the user terminal and the server of the service providing site, The software stores banner information including a user ID, a password, a version of the software, a banner file independent of a banner included in the content specified in the software, and a default banner. A first step of determining whether the terminal is on a network; A second step of transmitting the ID, the version of the software and the banner information to the server; And A third step of inducing the terminal to access the web to a URL corresponding to the banner information in the server; How to click on the banner included in the content of the software that can be updated via communication, comprising the.