KR20030031408A - Internet cf moving picture advertisement providing method - Google Patents

Abstract

PURPOSE: A method for providing an Internet CF moving picture advertisement is provided to realize the maximum effect of the advertisement through a targeted advertising method. CONSTITUTION: A user visits a web site providing an Internet moving picture CF advertisement(S100). A browser of the user starts to receive web page contents loaded from the corresponding web site and precache part of the Internet moving picture CF advertisement from an advertising server while receiving the contents(S110). The user clicks Internet moving picture CF advertisement data(S112). The corresponding web site displays the Internet moving picture CF advertisement by popping up a current window or a new window(S114). Login data of the user is transmitted to the web server(S116). The transmitted login data is processed for a database as marketing materials(S118). The user receives extra convenient factors when watching the Internet moving picture CF advertisement(S120).

Description

How to offer Internet CF video ads {INTERNET CF MOVING PICTURE ADVERTISEMENT PROVIDING METHOD}

The present invention relates to a method of providing an Internet CF video advertisement, and to an Internet video CF advertisement providing method that can achieve maximum advertisement effect with minimum capacity while inducing fun and interest of users. It is about.

In general, corporate image advertising is holding its strands in the larger environmental framework surrounding companies, such as social issues, political systems, and economic conditions, to claim that it is a combination of social agenda and corporate reality. Situation.

Existing corporate image advertisements have been mostly done off-line using TV, newspapers, magazines, etc., but the on-line advertisement is being activated with the advent of internet media. Internet media supports an interactive advertising environment by providing a multimedia application through sound, video, video, etc., and thus has the advantage that the corporate image can be implemented in abundance with less time and expression constraints.

The types of advertisements online include banner ads, pop-up window ads, sponsor-ship ads, micro-site ads, and keywords targeted ads. Banner advertising is most commonly used, but it does not attract advertisers' attention due to a drop in clickthrough rate. Other advertising techniques also have a disadvantage in that they cannot express abundantly the corporate image to be delivered because of the many limitations on the advertising capacity.

Therefore, there is a need for an internet advertising technique that can induce a user's interest and desire as much as possible while expressing a rich corporate image to be delivered.

The present invention has been made to solve the above problems, an object of the present invention is to provide an advertising technique that can maximize the effect of corporate image advertising through the Internet.

Another object of the present invention is to increase the advertising effect and to reduce the advertising cost by performing the Internet targeting advertising according to individual tastes or characteristics.

1 is a block diagram schematically illustrating a relationship between a user and an Internet video CF provider.

2 is a flowchart illustrating a method for providing an internet video CF advertisement according to the present invention.

3A and 3B are views showing a state where an internet video CF advertisement is in progress on a website.

※ Explanation of code about main part of drawing ※

10: Advertiser 20: Database Server

30: ad server 40: web server

50: user

Internet video CF advertising method of the present invention for achieving the above object, when the user visits a website providing the Internet video CF, precaching a portion of the Internet video CF advertising while loading the content of the website step; If the user clicks on the Internet video CF information, displaying the corresponding Internet video CF advertisement; And transmitting the login information of the user to the web server simultaneously with the exposure of the internet video CF advertisement or when the advertisement display is completed.

The login information of the user transmitted to the web server is characterized in that the real-time DB processing and online reporting as marketing data for the advertiser.

In addition, the Internet video CF providing method according to the present invention, if the user visits a website providing the Internet video CF, precaching a portion of the Internet video CF advertisement while loading the content of the website; If the user clicks on the Internet video CF information, displaying the corresponding Internet video CF advertisement; Transmitting the login information of the user to a web server simultaneously with the exposure of the Internet video CF advertisement or when the advertisement display is completed; And providing the user with convenience according to the regulations of the website.

The login information of the user transmitted to the web server is characterized in that the real-time DB processing and online reporting as marketing data for the advertiser.

The internet video CF is a strategic choice of live-action video or animation, and CF production is performed after clear target analysis and setting and design concept suitable for the target's inclination. It will be posted on the website, users click on the video or animation Internet CF ads posted on the website is characterized in that the video CF advertisement.

Initially, Internet promotion was used as a means of publicity for a site or a company, but its importance and process are changing so that it can be used as a means of marketing customer relations through the DB of customers.

Internet video CF advertising method combines TV's CF ad format and banner ad format, and automatically displays the advertisement using the video CF when the user wants, and complements the limitations of existing internet advertising techniques. It can be defined as the advertising technique, has the advantage of getting the maximum effect with the minimum capacity, and doubles the fun and interest of the user can see a larger advertising effect than the existing banner advertising.

In addition, Internet video CF can effectively utilize the corporate image by transferring the power of the company to the brand based on the law of corporate brand halo, a universal marketing technique. In addition, based on the law of the pursuit of universality, there are valid results statistics.

Unlike ordinary browser-based banners, pop-up advertisements, and rich media advertisements, Internet video CF can reach advertisement exposure and advertisement effects without restriction of browser window. Moreover, it does not interfere with the webpages the user is viewing, reducing the disapproval of the advertisement as much as possible, and does not distract the site. Therefore, it can be easily used to secure brand awareness of netizens. The brand awareness thus formed will play a big role in inducing the prejudice to the customer and inducing the brand into the customer's mind in the future.

Internet video CF is more powerful than regular ads in terms of advertising reach, because it delivers the right audio to the user with dynamic visuals. In other words, since the advertisement itself is an animation character or a live action (using a real model), it is sufficient to induce fun and interest with advertisements to users who access the site. This could benefit both in terms of websites and advertising.

In addition, Internet video CF delivers a message to pursue through story development, providing emotional stimulation effects to the customer's mind.

The above objects, features and advantages will become more apparent from the following detailed description taken in conjunction with the accompanying drawings. Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram schematically illustrating the relationship between an advertiser, a user, and an Internet video CF provider. Referring to FIG. 1, when an advertiser 10 requests a production of an Internet video CF advertisement (RFP: Request for Proposal), the advertiser 10 is stored in a database server 20, and the Internet video CF advertisement provider is based on the request. After grasping advertiser's requirements and purpose, SWOT analysis, consulting, advertisement target analysis and internet video CF advertisement production are performed. The Internet video CF advertisement thus produced is stored in the advertisement server 30 and provided to the user 50 through the web server 40. That is, a web server providing general web content and a user side terminal are interworked through an advertisement server, and when the user side terminal is connected to a web server, the Internet video CF advertisement provided from the advertisement server 30 in addition to the existing web content. You will see additionally.

First, a brief description of the process performed before the production of advertising is as follows.

In order to derive accurate targets and execution methods for implementing Internet promotions, the most basic step in carrying out marketing promotions is to arrange the RFPs that summarize the customer's requirements and identify the exact requirements and objectives of the customers.

At the end of this phase, a situation analysis is conducted, which is a fundamental component of any project, where the current state of the industry, customer and market analysis, and the relationship between the Internet and the industry. In addition, it examines and arranges various factors according to competitor's Internet environment.

Next, we conclude the SWOT analysis by describing other singularities such as brand awareness and market share of the industry.

After the above analysis phase, it enters the consulting phase. In consulting, it examines the online trends of the industry to explain the basic direction structure.

When the objectives and conclusions are reached, there is a clear execution, which requires a clear target analysis and setting. When the target setting is completed, the design concept is set according to the target's disposition and the design is started. Animation production is summarized here, and if necessary, a video is taken and produced, the necessary contents are edited, a program is produced and posted on a website.

2 is a flowchart illustrating a method for providing an internet video CF advertisement according to the present invention.

First, when the user visits the website providing the Internet video CF advertisement according to the present invention (S100), the user's browser starts loading the web page contents of the website. Then, while receiving the content of the web site, a portion of the Internet video CF advertisement is received from the advertisement server, and pre-cached in the browser cache or the hard disk of the user terminal (S110). As described above, the present invention has an advantage of reducing the loading time required for the user to view the CF advertisement because the portion of the Internet video CF advertisement is preloaded and stored in the cache for the remaining time while loading the contents of the website. .

As shown in Fig. 3a and 3b, a portion of the website is provided with the Internet video CF information 60, the existing image of the banner capturing a portion of the Internet video CF advertising in such a way that the image is imaged Or a brief description of the Internet video CF advertisement in text format.

Next, when the user clicks on the Internet video CF information (S112), the corresponding Internet video CF advertisement can be viewed. For example, as shown in Figs. 3A and 3B, the current window of the web browser or A new window is displayed to display the Internet video CF advertisement 70 (S114).

Next, when the Internet video CF advertisement is displayed, at the same time as the exposure of the CF advertisement or upon completion of the advertisement display, the user's login information on the corresponding advertisement exposure is transmitted to the web server (S116). The login information of the user transmitted to the web server is a marketing material for the advertiser to enable real-time DB processing and online reporting (S118). Preferably, such statistical processing is performed using a separate database server (not shown), not a web server.

On the other hand, when a user sees the Internet video CF advertisement, provides a separate customer benefit factor to the user (S120). In a separate customer benefit factor, it does not apply when the same user clicks on the same internet video CF ad more than a certain number of times in a certain period of time, or when the CF user clicks the CF ad continuously within the same page, Except that, after that, you can restrict it from being stored in the cache.

The separate customer benefits provided may be used to receive various services and additional benefits when using the website. For example, if the website is a shopping mall site, it may be used as a payment method for purchasing a product. In addition, separate customer benefits may be paid at other values on the website.

Although the present invention has been described in detail only with respect to the specific examples described, it will be apparent to those skilled in the art that various modifications and variations are possible within the spirit of the present invention, and such modifications and modifications belong to the appended claims.

According to the Internet advertising method using the full-screen video according to the present invention, there are the following effects.

First, various expressions that are close to the level of TV CF are possible, which induces interest in advertisements, and has excellent advertising and interactive functions.

Secondly, the advertisement data stored in the cache area of the terminal is read and played immediately so that a separate waiting time for display of the advertisement is unnecessary, so that it does not interfere with the user's web surfing and does not cause the user's rejection.

Third, it is possible to clearly convey the advertisement contents by utilizing all the audio-visual effects, and the effect of imprinting the advertisement contents with various expressions without restriction is great.

Fourth, it is possible to increase the base of the target advertising because it can increase the advertising effect and reduce the advertising cost by implementing the targeted advertising according to individual tastes or characteristics.

Fifth, the Internet video CF system can be used as an effective technique for delivering a specific message reminiscent of the brand to the user through live video and animation. In this case, due to the unique characteristics of the live-action video and animation, not only can the message be easily delivered to the user, but also the user's attention can be easily raised, thereby increasing the overall utility.

Sixth, if an advertisement method using internet video CF is used on a site such as a shopping mall, the advertisement on the electronic product page shows the advertisement using the electronic product internet video CF, and the cosmetic product page displays a cosmetic video according to each product category of the shopping mall. Effective targeting advertising is possible by displaying advertisements using CF.

Claims (6)

In the Internet video CF providing method, When the user visits a website that provides Internet video CF, precaching a portion of the Internet video CF advertisement while loading the content of the website; If the user clicks on the Internet video CF information, displaying the corresponding Internet video CF advertisement; And And transmitting the user's login information to a web server simultaneously with the exposure of the internet video CF advertisement or when the advertisement display is completed. The method of claim 1, wherein the CF video is a strategic selection of live-action video or animation, CF production is performed after determining a clear target analysis and setting, and design concept suitable for the target's propensity, the video recording and production to edit the necessary content And the program is produced and posted on the website, Internet video CF providing method characterized in that the user clicks on the video or animation Internet CF advertisement posted on the website to see the corresponding video CF advertisement. The method of claim 1, wherein the user's login information transmitted to the web server is a real-time DB processing and online reporting as marketing material for an advertiser. In the Internet video CF providing method, When the user visits a website that provides Internet video CF, precaching a portion of the Internet video CF advertisement while loading the content of the website; If the user clicks on the Internet video CF information, displaying the corresponding Internet video CF advertisement; Transmitting the login information of the user to a web server simultaneously with the exposure of the Internet video CF advertisement or when the advertisement display is completed; And Internet video CF providing method comprising the step of providing a predetermined user benefit to the user in accordance with the regulations of the website. The method of claim 4, wherein the CF video information is a strategic selection of live-action video or animation, CF production is carried out after deciding on a clear target analysis and setting and a design concept suitable for the target's propensity, and shooting and producing a video to provide necessary information. Method for providing Internet video CF, which is edited, produced a program and posted on the website, and users click on the video or animation Internet CF advertisement displayed on the website to view the corresponding video CF advertisement. The method of claim 4, wherein the user's login information transmitted to the web server is a real-time DB processing and online reporting as marketing data for an advertiser.