KR20030012060A - Shopping mall operating system by introducing buyer in offline and online - Google Patents

Abstract

PURPOSE: A system for operating a shopping mall by recommending a buyer on offline and online is provided to satisfy the psychology of a buyer and a seller by introducing the buyer, and to receive a point as a commission from an online and offline cooperating shop when a contract is made. CONSTITUTION: An Internet shopping mall engine(110) performs the EC(Electric Commerce) on the server/client and a web browser by connecting to a wired Internet network(1) and a wireless Internet network(2). A database server(120) records/stores various kinds of information necessary for the recommendation marketing. A main server(130) operates the Internet shopping mall engine(110) on the online. A settlement server(140) settles the point and the commission between a recommender(3) registered through the Internet shopping mall engine(110) and the online and offline cooperating shops(111,112). An e-mail server(150) is used as a tool for providing the information. A wireless Internet gateway(160) is used for the wireless Internet access.

Description

SHOPPING MALL OPERATING SYSTEM BY INTRODUCING BUYER IN OFFLINE AND ONLINE}

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a shopping mall operating system, and in particular, a psychological marketing, an introduction marketing, and an internet marketing, in which an introducer introduces a purchase target (buyer) who wants to purchase an item and use a service, based on a computer network such as the Internet. It relates to a shopping mall operating system through the introduction of buyers in offline and online that are securely combined with each other.

In general, an enterprise is an economic living that conducts business activities for commercial purposes through its business facilities and methods. It is the central place of national economic life and the driving force of economic activity. In order to generate profits, these companies sell goods and provide services while intimacy with consumers through marketing methods such as advertising and sales promotion. In recent years, companies have been reimbursing consumers for a portion of the cost of selling goods and providing services in the form of loyalty programs, such as the mileage system, in the form of points, offline and online multilevel sales, cashbacks, coupons, etc. It is trying to represent society.

For example, Goldbank Co., Ltd. (http://www.goldbank.co.kr), which introduced the concept of cyber money for the first time in Korea, implemented a mileage concept based on membership registration and shopping mall use. As evidenced by the fact that its use does not overcome the limitations of online, it does not directly help marketing. In the same vein, Global Beans.com (http://www.beenz.com) tried to implement the frequent flyer system through a new concept of benz, but the result was the same. Here, "beenz" is a globally accepted web-currency created by 'Global Beans.com' (www.beenz.com), and is widely used in more than 300 websites in 14 countries. As it is a common electronic currency, it seems to have settled as the 'world standard for electronic currency', but it is still early in domestic sentiment. It was first introduced in Korea on May 29, 2000, and was officially opened on August 29, 2000 through Beans.com Korea's website (http://www.goldbank.co.kr/beenz/index.html). It was launched and started domestic service, but less than a year after its launch, at 24:00 on May 12, 2001, it announced that the site was abolished and the use of all Korean beans was terminated.

Meanwhile, Netpoint (http://www.netpoints.co.kr), which provides points that can be used in Internet shopping malls in the same context as cyber money, is also operating a referral system for netizens. Here, the referrer system sends a recommendation email to people around you or an unspecified number of people, or installs a banner ad on the homepage to encourage membership through a visitor's link, and earns a certain percentage of points when signing up. As such, it is a system that can purchase goods or receive services. That is, if a person (friend) who is recommended by the recommendation of a specific member enters the member by entering the ID of the specific member in the recommender ID field, visits the site, registers as an affiliate, exchange points of the affiliate, survey, shopping, etc. In the case of a transaction, points are earned to the specific member by a predetermined ratio of the transaction amount to promote the sale of goods.

However, the problem with the existing point system is that even if a particular member purchases a product at a shopping mall, a certain point is added only to the product purchase member, so that no points are added to the upper-level members including the specific member who joined the product purchase member. There was a problem in securing members and increasing shopping mall sales.

To solve this problem, Tynenet Inc. (http://www.ddine.net) operates a point distribution marketing method with a pyramid type membership system that can be easily found offline and online. In other words, unlike the marketing method using the existing point system, when the user directly purchases the product or uses the advertisement by the 21c type marketing method, a reward of a certain amount is paid by dividing the reward according to each step.

For example, in stage 1, I pay 50% of the basic commission for all marketing activities, in stage 2, the person who participated through me pays 30% of the basic commission for all marketing activities, and in stages 3 through 2 Will be paid 10% of the basic commission for all marketing activities, and participants in levels 4 to 3 will pay 5% of the basic commission for all marketing activities. Participant pays 3% of basic commissions for all marketing activities, Participant pays 1.5% of basic commissions for all marketing activities, and Participants through level 6 and 5 members. All these marketing activities pay 0.5% of the basic commission.

Such a pyramid-type marketing method can also be found through the 'point accumulation method of the Internet shopping mall' of the Korean Patent Application No. 40006 in 2000.

However, the conventional method of providing points induces membership acquisition and indiscriminate recommendation of ID, which makes it difficult to efficiently perform target marketing for buyers who want to purchase actual products. Inconsistent with the basic objectives of the company, the result has been a very difficult operation for Internet companies.

Accordingly, the present invention is to solve the problems of the prior art as described above, the member introduces himself or others as a purchase target under the contradictory marketing concept, and at the time of closing the contract in the name of introduction fee from online and offline merchants By receiving the point of, the object of the present invention is to provide a shopping mall operating system through the introduction of the buyer in the offline and online to ensure the profitability of the online and offline shopping mall while satisfying both the seller and consumer psychology.

1 is a conceptual diagram illustrating a marketing concept of a shopping mall operating system through a buyer introduction in offline and online according to an embodiment of the present invention;

2 is a network configuration diagram of a shopping mall operating system through the introduction of buyers in the offline and online shown in FIG.

3 is a database relationship diagram for explaining a database configuration shown in FIG. 2;

4A to 4E are diagrams for explaining table items of the database shown in FIG. 3;

5 is a data flow diagram illustrating a method of an introduction marketing procedure through a shopping mall operating system through a buyer introduction in offline and online shown in FIG. 2;

FIG. 6 is a data flow diagram illustrating a point use procedure provided through a shopping mall operating system through a buyer introduction in offline and online shown in FIG. 2;

7 and 8 are a flow chart for explaining a method of operating a shopping mall operating system through the introduction of the buyer in the offline and online shown in FIG.

<Description of the symbols for the main parts of the drawings>

1, 2: Internet network 100: PII system

110: shopping mall engine 120: database server

130: main server 140: settlement server

150: email server 160: gateway

The purpose of the present invention as described above is to combine the psychological marketing and referral marketing and Internet marketing in online and offline content, such as shopping information, various service information, cultural information, tangible and intangible property such as real estate and real estate, etc. Including online and offline transactions, contracts, sales, and PII systems that use crowd psychology, this PII system is an Internet shopping mall that can be used for contacting wired and wireless Internet networks to conduct e-commerce on servers / clients and web browsers. The engine, a database server for recording and storing various information necessary for introductory marketing, a main server for operating the Internet shopping mall engine online, a point settlement between an introductory member of the Internet shopping mall engine and an online or offline merchant. One of the information provided, and a settlement server for the introduction It is achieved by a shopping mall operating system through the introduction of buyers in offline and online, comprising a wireless internet system having an email server used as a means and a wireless internet gateway for wireless internet access.

In the above-described present invention, the Internet shopping mall engine is a solution of a website having various contents for performing an electronic commerce in which an introduction fee is settled, and a department store, a card company, a shopping town, a bank, a stock exchange, and a store on the website. (Lottery, newspaper), mobile phone dealership, game room, cinema, school, school, police box, post office, meeting square (groupware such as chat service, SMS service, webmail service), employment agency, casino, flower garden, real estate center, hotel It includes a fictional village with a second portal concept that provides an enterprise community such as:

In addition, in the present invention described above, the database server includes an introducer / merchant database, affiliate / settlement DB, point chart DB, point cumulative DB, purchase customer DB and DB storing the above-mentioned content.

In addition, in the present invention described above, the main server includes a list of merchants that can query the merchants and shops that are synchronized or updated in real time to the database server so that the introducer can introduce the prospective buyers or buyers to the predetermined merchants. do.

In addition, in the present invention described above, the settlement server is connected to the network switching equipment to interlock with the main server, while interworking with the database server according to the settlement information of the affiliated stores transmitted through the main server, point settlement and referral costs Have a program that serves as a settlement.

Hereinafter, preferred embodiments of the present invention will be described with reference to the accompanying drawings.

1 is a conceptual diagram for explaining a marketing concept of a shopping mall operating system through a buyer introduction in offline and online according to an embodiment of the present invention, Figure 2 is a network configuration of the shopping mall operating system. 3 is a diagram illustrating a record relationship of a shopping mall operating system of the present invention, and FIGS. 4A to 4E are diagrams for explaining table items of a database. 5 is a data flow diagram illustrating a method of an introduction marketing procedure, and FIG. 6 is a data flow diagram illustrating a point usage procedure. 7 and 8 are flowcharts illustrating a method of operating a shopping mall operating system of the present invention.

As shown in Figure 1, the present invention is a shopping mall operating system through the introduction of buyers in the offline and online, compared to the conventional recommender system, PAI eye marketing concept (hereinafter referred to as 'PII') compared to the conventional recommender system Based on the concept. PII marketing is carried out by PII system 100, a new innovative marketing system that combines P (Psychology) marketing and I (Introduction) marketing and I (Internet) marketing. In other words, it uses crowd psychology for offline and online transactions, contracts and sales of shopping information, various service information, cultural information, tangible and intangible property such as real estate and real estate. In other words, the underlying concept of the present invention is appealing marketing through the human relationship and meeting on the offline, and sellers have a competitive psychology and consumer visit psychology. Here, the seller's concept of selling includes not only consumer goods used in everyday life, but also a comprehensive concept of offline, including certain contracts, such as real estate, condos, service contracts, and the like.

The concept also takes advantage of discount psychology and benefit psychology, taking into account the interest, fun, convenience, intensiveness of space and place online. The concept of the present invention for stimulating discount psychology and benefit psychology is a comprehensive concept of off-line sales, and the purchaser who has indicated to the introducer that he / she is a member or introduces himself / herself to another person (specific goods or services), This means introducing relatives, etc., to merchants online and offline that can purchase goods or use services. In other words, the introducer himself becomes a salesperson of the dot-com by purchasing a contract online, contracting or introducing (working), and the sales allowance or operating profit at this time means points paid by the dot-com. Points are the amount of money the merchant deposits on the dot-com in the nominal fee when the purchaser purchases a product or enters into a service contract in accordance with the introduction of the introducer at the online and offline merchants (because some fees are excluded). It is made as much as the amount, and paid to the introducer (3), and can be used as cash in the dot-com Internet shopping mall or online merchant in the concept of cyber money, e-money, web money.

Therefore, the new concepts mentioned are realized by the shopping mall operating system through the introduction of the buyer in the offline and online of the present invention.

As shown in FIG. 2, in the network configuration of the present invention, a PII system 100 operated in a wired Internet 1 and a wireless Internet 2 network is provided. The system 100 includes an internet shopping mall engine 110 capable of performing e-commerce on a server / client or web browser, and a database server 120 (hereinafter referred to as 'DB server') for recording / storing various information necessary for introduction marketing. And a main server 130 for operating the Internet shopping mall engine 110 online in connection with the main server 130, and an introducer 3 who is a member subscribed through the internet shopping mall engine 110, online or offline. It is provided with a settlement server 140 for the point settlement between the merchants 111, 112 of the merchants, the introduction fee settlement, an e-mail server 150 used as a means of providing information, and a wireless Internet gateway 160 for wireless Internet access It consists of a wireless internet system.

The internet shopping mall engine 110 is a solution programmed in the form of a portal website, and has various contents for performing an electronic commerce in which an introduction fee is settled. Here, the concept of the content is to provide a B2B e-commerce or a community as a second portal concept or a small portal concept, and virtually set up everything possible offline. in the form of an affiliated store in a valley to a city. Here, the village 113 is to be expanded voluntarily on-line rather than simply mimicking the offline as it is. For example, the contents include department stores, card companies, shopping towns, banks, stock exchanges, newsstands (lotteries, newspapers), mobile phone dealers, game rooms, movie theaters, schools, academies, police boxes, post offices, meeting squares (chat services, SMS services). , Group mail (webmail service, etc.), job agency, casino, flower garden, real estate relay station, hotel, etc., which have an organic relationship with each other, through which merchant members sell goods and provide services, and general members purchase goods. The service is available. In the fictional village 113, general members (introducers) work directly as sales representatives or generate income from referrals, and save (interest payments), investment, shopping, entertainment, reservations, etc. under the real market economy. Activity, and you will become self-sufficient. The online shopping mall engine 110 recruits merchant members in a format similar to a general general member recruitment process online, and enables generation and modification of contents online, and in particular, allows a general member to select a specific merchant. Programmed to specify

The main server 130 basically has hardware and server side programs for wired / wireless networking, and in particular, has an operation solution for maintaining and managing the aforementioned virtual village 113. In addition, the main server 130 is provided with a list of merchants 131 that can be recorded and updated in real time in the DB server 120 to query the merchants and shops, the members through the merchant list 131 ( In 113), a desired company or affiliated shop 111 or 112 may be selected / designated to introduce a specific person who is familiar with him, for example, a purchaser or a buyer 4.

Settlement server 140 is connected to the network switching equipment to interlock with the main server 130, in this case, interworking with the DB server 120 in accordance with the settlement information of the merchants (111, 112) transmitted through the main server 130 In addition, a settlement solution (program) is provided to serve as a point settlement and an introduction fee settlement. Here, the point settlement refers to settlement with the affiliated stores 111 and 112 according to the use of the point of the introducer 3, and the settlement of introduction fee refers to the entry company or the merchant in the village 113 after confirmation of the purchase of a product or the conclusion of a service contract. It means settlement with (111, 112). At this time, the introduction ratio may be settled by two methods. That is, in the first method, the purchaser 4 deposits the purchase price of the goods to the operating company of the system 100, and the remaining amount of the deposited amount, except for the introduction fee, is paid by the operating company to the corresponding company or merchant ( 111, 112). In the second method, the purchaser 4 deposits the purchase price of the goods to the corresponding company or affiliated store 111 and 112, and then confirms the closing of the transaction in the system 100 and at the same time deposits the introduction fee to the system 100 and settles the settlement. That's how.

The email server 150 transmits various shopping information and point information to the introducer 3 or the purchaser 4 using the email ID stored in the DB server 120 through the introducer information or the purchase customer information. Play a role.

The wireless Internet system, which consists of additional network hardware including the wireless Internet gateway 160, transmits SMS messages and messages to a member's mobile phone 5, PDA, PCS, and IMT2000 terminals through the wireless Internet 2 network. More preferably, the member can look up and view his point information with the wireless Internet terminals listed above, it is possible to shop or use the service in the wireless Internet shopping mall.

DB server 120 is an introducer / merchant database (hereinafter referred to as "DB"), affiliate / settlement DB 122, point chart DB 123, point accumulation DB 124, the purchase customer DB 125 and DB (not shown) storing the above-mentioned contents.

3 and 4A through 4E, record association of the database can be confirmed. That is, the introducer / merchant DB 121 is recorded / stored when registering as a member of the system 100 described above, as can be confirmed in detail through the member table 121 ', the general member personal record value and email It records specific personal information, such as address and social security number, that can identify the relationship between the introducer and the buyer. In addition, the introducer / merchant DB (121) for telebanking and Internet banking can of course record the member's bank name, account number, account holder and the like.

In addition, the affiliated expenses / settlement DB 122, the point chart DB 123, and the point accumulation DB 124 are stored in the affiliate payment table 122 ', the point chart table 123' and the point accumulation table 124 '. Although they are listed, they are record values used by the settlement server and are related to each other in terms of member ID, merchant ID, and points and amount.

As shown in the buyer table 125 ', the purchasing customer DB 125 records personal information including a social security number and an e-mail address.

In the following, it will be described the operating method principle through the data flow of the shopping mall operating system through the introduction of the buyer in the offline and online of the present invention.

As shown in FIG. 5, first, the PII system operator of the present invention stimulates discount psychology and benefit psychology of netizens while using various events, banner advertisements, and advertisement mails, thereby attracting a large number of general members. do. Of course, the shopping mall of the present invention, which naturally secures a large number of members, attracts shopping mall companies or affiliated members. That is, ① the general member introducer enters the member registration information by accessing the website of the PII system, and ② the operator of the affiliated member, who is a member of the member, pays the member fee and enters the member registration information. The main server creates a list of merchants and stores them in the DB server. ④ When the referrer visits the website and searches for merchant information, the merchant server transmits the merchant list information to the introducer's personal computer terminal. If the introducer himself / her wants to purchase a product or use the service, or can introduce the allowable key value (a resident registration number, an e-mail or a changeable key value that requires arbitrary input from the PII system). If a family member, friend, or lover with whom you are acquainted with a purchaser has informed the introducer about the purchase of a particular item or the use of the service, in the real life, ⑤ The introducer has previously asked the purchaser for the key to be introduced. In the PII system, select / specify a company or affiliated shop in the village inquired and input the purchase target information. ⑥ The PII system provides information such as mobile phone number, phone number, address, contact number, e-mail address, etc. that can be contacted to meet the purchaser introduced by the introducer using e-mail, SMS, and memo. Or forward to the merchant operator. ⑦ The company or merchant operator in the village contacts the purchaser through the transmitted information. ⑧ When the settlement server of the PII system confirms the payment, the settlement server is confirmed by the banking or the Internet. Through banking, payments other than the introduction fee are paid to the merchant's bank account, and the introductory fee is provided to the introducer with the same amount of money as the actual currency corresponding to the limited amount of fees. The merchant operator then delivers the goods to the buyer or allows the buyer to use the service.

Figure 6 is a brief description of the method of using the points provided to the introducer, ① the introducer uses the points accumulated in the PII system as cash in the virtual village set in the website of the PII system, and ② Merchants or shops in the village will deliver the goods (commodities) to the introducer through the courier or provide services, and ③ checks the point of use and payment of the point and the settlement server of the PII system.

FIG. 7 illustrates an operation method when the member himself / herself is a introducer and a buyer among the aforementioned introduction procedures. That is, a member introducer accesses the website of the present invention, introduces himself and applies for a contract (purchase of goods, use of services) (S10). The introduced person, that is, the information of the introducer is delivered to the seller (merchant) in real time (S11), when the seller approves the contract with the introducer (S12), the point is provided to the introducer (S13), and the introducer points Use the points freely in the shopping mall operated in the website of the present invention (S14), the operator of the website pays cash through the settlement with the shopping mall company (S15).

8 illustrates a method of operating when a member introduceer introduces a specific buyer to another person. That is, when the introducer enters the introduction information on the purchase target in the website of the present invention in order to introduce a specific purchase target (S20), the introduction information is delivered to the seller in real time through email and SMS messaging or note function (S21). After that, the seller visits or contacts offline using the introduction information delivered, or promotes and advertises the advertisement or advertisement through wired / wireless internet (S22), and confirms the purchaser's approval of the contract. Notifies the website of the present invention of the contract approval information (S23, S24). At this time, the settlement server of the website provides and accumulate points to the introducer (S25), the introducer freely use the points in the shopping mall operated on the website of the present invention (S16), the operator of the website The cash payment through the settlement with the shopping mall company (S27). However, if the contract is not approved between the seller and the buyer, the seller notifies the website of the present invention that the contract is not (S28), and the settlement server of the website notifies the introducer that the contract is not completed (S29). ), The process of introducing others ends.

Shopping mall operation system through the introduction of buyers in the offline and online according to the present invention described above, by using the psychology of the seller and the consumer (introducer and buyer) to determine the appropriate compromise line to meet the needs of each other, using the word-of-mouth effect In addition to word-of-mouth marketing, psychological marketing, which concludes each other's contracts (introductory) online and offline, and introductory marketing, which attracts the online referral fee or the price of goods paid by the provider to the intermediary, and returns the benefits to the consumer. By realizing this, it is possible to provide a firm profit structure to companies entering the website and off-line merchants.

In addition, the shopping mall operating system of the present invention is a B2B e-commerce or enterprise type community that uses the concept of a content on a website as a second portal or a small portal, and freely in a merchant form in a valley where virtually everything is available offline. It has the characteristic that general member and merchant member can be aggregated. This can create a realistic market economy within a virtual village, which can lead to a revolutionary change in offline distribution and sales, and to promote the growth and value of the Internet industry.

In addition, the shopping mall operating system of the present invention is in the process of being distributed in accordance with the fee for the introduction fee that can be reversed and transparently managed online, the subscription fee of the special member (sales person) and the entry fee of the merchant, and the point of call of the goods Based on the accrued interest income, the premium leading to advertisements, sign-up and sales to the shoppers, the premium from the shops' competition, and the intangible value of the increase in the number of goods circulated in the fictional town (city). Having a profit structure, it is an innovative invention that can guarantee a solid profit to online companies and realize a consumer-oriented industrial structure.

In addition, the preferred embodiment of the present invention is disclosed for the purpose of illustration, those skilled in the art will be able to various modifications, changes, additions, etc. within the spirit and scope of the present invention, such modifications and modifications belong to the following claims You will have to look.

Claims (5)

Psychology (P: Psychology) Marketing and Introduction (I: Internet) Marketing and Internet (I: Internet) Marketing, which combines the contents of online company dot-com, such as shopping information, various service information, cultural information, real estate and Including offline and online transactions, contracts and sales of tangible and intangible property such as real estate, PII system 100 using crowd psychology, The PII system 100 is in contact with the wired Internet (1) and the wireless Internet (2) network to the Internet shopping mall engine 110 that can perform e-commerce on the server / client and web browser, and various information necessary for the introduction marketing Database server 120 for recording and storing the data, main server 130 for operating the Internet shopping mall 110 online, and an introducer 3 who is a member of the Internet shopping mall 110 online or offline. It is provided with a settlement server 140 for point settlement between the merchants 111 and 112, an introduction fee settlement, an e-mail server 150 used as a means of providing information, and a wireless internet gateway 160 for wireless internet access. Shopping mall operating system through the introduction of buyers in the offline and online characterized in that consisting of a wireless Internet system. The method of claim 1, The Internet shopping mall engine 110 is a solution of a website having various contents for performing an electronic commerce, the introduction fee is settled, the website, department stores, card companies, shopping towns, banks, stock exchanges, stores (lottery, newspapers) ), Corporate communities such as mobile phone dealerships, game rooms, movie theaters, schools, schools, school boxes, police boxes, meeting squares (groupware such as chat services, SMS services, webmail services), job agencies, casinos, flower gardens, real estate agencies, and hotels. Shopping mall operating system through the introduction of the buyer in the offline and online, characterized in that it comprises a virtual town 113 of the second portal (second portal) concept to provide. The method of claim 1, The database server 120 is an introducer / merchant database (hereinafter referred to as "DB"), the affiliate fee / settlement DB 122, the point chart DB 123, the point accumulation DB 124, the purchase Shopping mall operating system through the introduction of the buyer in the offline and online, characterized in that it comprises a customer DB (125) and DB (not shown) storing the above-mentioned content. The method of claim 1, The main server 130 is a list of merchants that can query merchants and shops that are synchronized or updated to the database server 120 in real time, so that the introducer can introduce the prospective buyer or buyer 4 to a predetermined merchant ( 131) shopping mall operating system through the introduction of the buyer in the offline and online characterized in that it comprises. The method of claim 1, The settlement server 140 is connected to the network switching equipment to interlock with the main server 130, the database server 120 according to the settlement information of the affiliated stores (111, 112) transmitted through the main server 130. Shopping mall operating system through the introduction of the buyer in the offline and online, characterized in that it has a program that functions as a point settlement and introduction fee settlement, in conjunction with).