KR20030010334A - Method and System for Promotion Hookup Card Through Shop Information periodical - Google Patents

Abstract

PURPOSE: A card member subscription promoting method and system is provided to carry advertisement of local stores at a store gazette or on a web site, and to settle advertisement cost with a profit made when the store induces a person to subscribe for a corresponding card company as a card member. CONSTITUTION: The system comprises a conditional free advertisement server(51), a store information management database(52), a member management database(53), a card member management database(54), an advertisement database(55), and an advertisement cost database(56). The advertisement server(51) stores specifications on advertisement requested by the stores, and offers the advertisement at a store gazette or on a web site. The store information management database(52) stores information on the stores like a location, dealing goods, the number of seats, offered coupon kinds and others. The member management database(53) stores data on members of the gazette and the stores. The card member database(54) stores data on the card members and members of the stores. The advertisement database(55) stores advertisement drawings with issuing dates requested by the stores. The advertisement cost database(56) stores the advertisement settlement data of the stores requesting conditional free advertisement.

Description

Affiliate card promotion method and system using mall information sheet {Method and System for Promotion Hookup Card Through Shop Information periodical}

The present invention relates to a method and system for promoting affiliate cards using mall information sheets, and more specifically, to place advertisements on mall information sheets and the Internet for stores in each region applying for a conditional free advertisement service, and reimburse the advertisement costs for the stores. The present invention relates to an affiliated card promotion method and system using a shopping mall information sheet that facilitates recruitment of new affiliated cards through a store as well as more efficient store advertisement by substituting the revenue obtained on behalf of recruiting new affiliated card members.

At present, due to the development of the Internet-based network, there is a great change in information and transactions, and the era of sharing all information and trading without borders is approaching rapidly.

In addition, the creation of virtual spaces through the network has brought about various services and online real-time transactions in these virtual spaces, and offline real-world transactions and various agency services as well as electronic commerce on-line are being activated. to be.

In general, users who purchase goods or use various services use goods and services through a store that sells goods or provide services, and then pay the price by cash or credit card.

Credit card, which is used as a cash substitute, is a mandatory payment method for modern people. Recently, credit card companies and various event agencies have been spending a lot of advertising and advertising to issue membership cards to build membership.

Meanwhile, Korean Patent Application No. 2001-37035, previously filed on June 27, 2001, entitled "Method and System for Providing Car Cards Using the Internet," applies securities to users who apply for car cards affiliated with credit card companies. Providing a cash prepayment service to prepay payments and repaying the securities paid in advance for the use of the car card, and by providing the online subsidiary services to the users, provide differentiated membership management service By doing so, it is possible to more efficiently carry out member stores and excellent members of the car card.

Affiliated cards such as the previously applied car card will be provided by reinforcing the service for a specific product or a specific service, as well as payments and cash services existing credit card has.

But. Despite the differentiated services of the alliance card, there are many difficulties in establishing membership of members, and the credit card company accurately guides the service overview and service targets of the alliance card to customers and amplifies the recognition of the alliance card. Many promotion costs are being squeezed out, including advertising, promotion, time and staff.

The present invention is to solve the conventional problems as described above, targeting the stores in each region applying for a conditional free advertising service for more efficient promotion of the affiliate card that prepays the security by evaluating the user's credit rating Store information is posted on the shopping mall information sheet and on the Internet, and the reimbursement of advertising costs is replaced by the revenue generated by the store on behalf of recruitment of new affiliate cards. The purpose of the present invention is to provide an affiliate card promotion method and system.

1 is a block diagram schematically showing the configuration of an affiliated card promotion system using a mall information sheet according to the present invention;

2 to 4 is a flow chart for explaining the affiliate card promotion method using a mall information sheet according to the present invention.

♣ Explanation of symbols for main part of drawing ♣

10: Customer 20: Merchant

30: financial institution 40: Internet

50: mall information vendor 51: web server

52: Member Database (DB) 53: Card Member Database (DB)

54: advertising database (DB) 55: advertising database (DB)

56: mall information database

In order to achieve the above object, the present invention comprises the steps of: a user wishing to receive a conditional free advertisement service, accessing a shopping mall homepage through the Internet; The shopping mall information provider checks whether the connected user is an existing member through a login procedure; If the user is not an existing member, a member registration step of giving a new member number and a password by outputting a member agreement screen; If the user is an existing member, outputting an overview of conditional free advertising service, a usage example, and a conditional free advertising service menu on a screen; Checking whether the conditional free advertisement service is selected by the user; When the conditional free advertisement is not selected by the user, the advertisement pattern selection window is displayed on the screen, and when the user decides the type of advertisement, the use of the discount coupon, and the advertisement pattern, the advertisement fee unpaid deposit account number is displayed on the screen. ; When the conditional free advertising service is selected by the user, the affiliated card general merchant or accumulated merchant registration information and additional information input window for conditional free advertising are displayed on the screen, and the registration information and additional information input by the user are added to the mall information database. Storing in the member database; Outputting an advertisement design selection window when the affiliate store registration information input is completed, and storing the advertisement design selection window on a screen when the user determines the type, size, color, text, discount coupon use, and advertisement design of the advertisement; And receiving and processing the registration information of the store applying for registration of the general merchant or the affiliated merchant to the corresponding financial institution, and the financial institution notifying the start of the merchant business to the corresponding store. Provide card promotion methods.

Another feature of the present invention is an affiliate card that provides a cash prepay service to repay the securities paid in advance by depositing the securities generated by the user using the affiliate card by evaluating the credit rating to the users. In a promotional system; Customers who are credit card holders; A plurality of stores distributed in each region and applying for conditional free advertisement service through a mall information sheet of the region; An affiliate card that prepays securities is issued by evaluating the creditworthiness of a user who owns a credit card, and stores in each region who apply for conditional free advertising service through a business alliance with merchant information magazine companies recruit new affiliate card members. Financial institutions that pay agency fees to mall information companies; The Internet, which is a network for transmitting and receiving data via communication at a remote location; And a conditional free advertisement service applied by stores distributed in each region on the shopping mall information sheet and on the Internet, and the advertising fee reimbursement includes a shopping mall information sheet company which replaces the agency fee with recruitment of new members of the affiliated card. Provides an affiliate card promotion system using the mall information sheet.

Hereinafter, a method and a system for promoting a partnership card using a mall information sheet according to the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram schematically showing the configuration of an affiliate card promotion system using a mall information sheet according to the present invention, and FIGS. 2 to 4 illustrate an affiliate card promotion method using a mall information sheet according to the present invention. It is a flowchart for doing so.

Referring to this, as shown in FIG. 1, the affiliated card promotion system using the mall information sheet according to the present invention is distributed to each region and the customer 10 who is a user who holds a credit card, and through the mall information sheet of the region. A plurality of shops (20) applying for conditional free advertisement service, issue a credit card to prepay the securities by evaluating the credit ratings of users who have a credit card, and provide conditional free advertisement service through business alliance with the shopping mall information company. Stores in each region applying for the financial institution 30 transfers the agency fee for recruiting new members of the affiliate card to the store information magazine company, the Internet 40, which is a network for transmitting and receiving data through remote communication, and the respective regions. The conditional free advertisement service applied by the distributed shop 20 is posted on the mall information sheet and the Internet, and the reimbursement of the advertising fee is made by the affiliate card. Shops that alternate with agency fee according to the magazine achieved Membership consists of companies (50).

The mall information magazine company 50 promotes the conditional free advertisement service through the Internet 40, stores store information and advertisement details of the store 20 applying for the conditional free advertisement service in a database, and stores the mall information sheet and a web page. Conditional free advertising server 51 to advertise through, the location of the shop 20 applying for the conditional free advertising service, handling items, the number of seats, greetings of the CEO, additional facilities, affiliate card credit merchant presence, reserve rate, discount rate and The mall information database 52 stores and stores discount coupons and the like by each region and business type, and stores the member information of the customer 10 and the store 20 that are registered as members of the mall information magazine company 50. A card member that stores member information of a member information database 53, a customer holding an affiliate card 10, or a store 20 registered as a general affiliated store and a store member. The advertising fee of the advertising database 55 for storing the advertising patterns of the stores 20 that have applied for advertisement in the database 54, the shop information magazine company 50, and the shop 20 for which the conditional free advertisement is applied. It consists of an advertisement fee database 56 for storing redemption data.

The operation of the affiliated card promotion system using the mall information sheet according to the present invention having the above configuration and the affiliated card promotion method will be described in detail with reference to FIGS. 2 to 4.

First, as shown in FIG. 2, a general user accesses the homepage of a shopping mall information company through the Internet 40, or a store 20 distributed in each region uses the Internet 40 to receive a conditional free advertisement service. When accessing the homepage of the shopping mall information magazine company (S11), the conditional free advertising server 51 is to check whether the connected user is an existing member through the login process (S12).

If the user checks whether the member is not an existing member, the member agreement is displayed on the screen, the new member number and password are assigned, and the member information input from the user is stored in the member information database 53 (S13). ). Here, if the user who is a member is a general member, the personal information is received and stored in the member information database 53, and in the case of a store member, the location of the store, the handling items, the number of seats, the greeting of the representative director, additional facilities, Affiliate card earning merchants, whether or not to accumulate, discount rate and discount coupons, etc. are classified in each region, by industry and stored in the mall information database (52).

The conditional free advertisement server 51 outputs a shopping mall information sheet, an overview and usage example of conditional free advertisement service, and a conditional free advertisement service menu through a web page when the connected user is an existing member (S14). If the conditional free advertising service is selected, the web page for inputting the detailed information of the conditional free advertising service and the advertisement posting information, for example, the location of the store, the target area of the advertisement, the type of business and the handling field, etc. is displayed on the screen (S15). The advertisement posting information input and selected by the user is temporarily stored in the advertisement database 55 (S16).

The conditional free advertisement server 51 checks again whether or not the conditional free advertisement service is selected by the user (S17). If the conditional free advertisement is not selected, the conditional free advertisement server 51 outputs an advertisement design selection window to the screen, and the user selects the advertisement. If the type and size, color, phrases, discount coupon use and advertising design is determined (S18), the advertising bill of the merchant information magazine company will be printed on the screen (S19).

When the conditional free advertising service 51 is selected by the user, the conditional free advertising server 51 outputs the advertisement fee reimbursement guidance message for the affiliated card general merchant and the accumulated merchant guide and the new member of the affiliated card through the web page. In addition, the affiliated card general merchant or earned merchant registration information and additional information input window for conditional free advertising is displayed on the screen, and the registration information and additional information input from the user is stored in the mall information database 52 and the member database 53 It is made (S20).

When the conditional free advertisement server 51 completes the input of the affiliate card general merchant or the accumulated merchant registration information and additional information for the conditional free advertisement, the advertisement pattern selection window is output to the screen, and the user types, size, and color of the advertisement. When determining the use of the phrase, discount coupons and advertising design, it is temporarily stored in the advertising database (55) (S21). Here, the merchant information magazine company 50 receives the registration information of the store applying for registration of the affiliated card general merchant or the accumulated merchant to the financial institution 30, and the financial institution 30 is the general merchant to the corresponding store 20. Or, the merchant will be notified of the opening of the franchise upon registration.

In step 20 of selecting the free advertising service, if the user selects a free advertising service as shown in FIG. 3 (S31), the conditional free advertising server 51 determines whether the user has selected a discount coupon service. If the user selects a discount coupon service (S32), the discount rate and the service offer for printing the coupon number on the Internet 40 are determined to be provided and the discount coupon is written and inserted in the advertisement drawing (S33). If the discount coupon service is not selected, the advertisement is produced based on the advertisement pattern temporarily stored in the advertisement database 55 selected by the user (S34).

The conditional free advertisement server 51 posts through the Internet 40 when the advertisement production requested by the user is completed, modifies and corrects the advertisement according to the request of the advertisement client, and when the advertisement is confirmed, the advertisement database 55. And store (S35), and print the mall information offline through the local shop 20, various event venues, and will be mailed and distributed to the address of the partner card holder (S36).

The shop 20 applying for the conditional free advertisement service, as shown in FIG. 4, promotes an affiliate card and provides a new member signing service to customers visiting their shop 20 (S51). The new member application form of the card is collected and mailed and directly delivered to the shop information magazine company 50 (S52).

The mall information magazine company 50 reimburses the advertising fee corresponding to 10,000 won per case, for example, according to the number of new member receptions from the store 20 for which the conditional free advertisement service is applied, and applies the affiliate card new member application form to the financial institution (30). In step S53). Here, the customer (10) can check through the homepage of the merchant information magazine company 50, which step is currently going through the affiliate card they applied for, in the case of the store (20) advertising reimbursement details and affiliate card new members The number of recruits, etc. can be checked in real time through the Internet 40 from time to time.

The financial institution 30 automatically transfers the affiliate card new member recruiting agency fee to the mall information magazine company 50, and directly transfers the affiliate card and the mall information sheet to the address of the affiliate card new member (S54). Here, after the affiliate card holder sees the advertisement of the shopping mall information using the predetermined shop 20, presents a discount coupon and pays a certain percentage of the fee when using the affiliate card and the affiliate card. Earn use results.

In addition, if the shop 20 for which the conditional free advertisement is applied exceeds the number of affiliate card new member subscriptions, the shop 20 for which the conditional free advertisement has been automatically deducted from the repayment excess in cash or later Can be used as a down payment for conditional free advertising.

Therefore, as described above, the affiliated card promotion method and system using the mall information sheet according to the present invention evaluates the user's creditworthiness and applies each conditional free advertisement service for more efficient promotion of the affiliated card that prepays the securities. Advertisements for stores in the store will be placed on the mall information sheet and on the Internet. Advertisement reimbursement can be replaced with the income earned by the store on behalf of recruiting new members. In addition, customers with affiliated cards can spend smarter consumption through discount coupons and earning services in the store information magazine, and stores that are affiliated with credit card merchants can use the profits from the promotion of affiliated cards as advertisement costs in the mall information magazine. Attract, of course, will be able to run the store advertising more efficiently.

In addition, the affiliated card promotion method and system using the mall information sheet according to the present invention is not limited to the above embodiments, and various modifications and changes can be made without departing from the technical gist of the invention.

As described above, according to the present invention, in order to more efficiently promote the affiliate card that prepays the securities by evaluating the creditworthiness of the user, advertisements for stores in each region applying for a conditional free advertisement service are displayed on the shopping mall information sheet and on the Internet. Advertisement on the website and reimbursement of advertising expenses are replaced with the income earned on behalf of the recruitment of new members of affiliated cards, so that customers with affiliated cards can spend more wisely through discount coupons and earned services provided from stores registered in the mall information sheet. In addition, the store can use the profits from the promotion of the affiliate card in the mall information as an advertisement fee, attracting customers and effectively executing the store's advertisement.

Claims (7)

Accessing a shopping mall homepage by a user who wishes to receive a conditional free advertisement service; The shopping mall information provider checks whether the connected user is an existing member through a login procedure; If the user is not an existing member, a member registration step of giving a new member number and a password by outputting a member agreement screen; If the user is an existing member, outputting an overview of conditional free advertising service, a usage example, and a conditional free advertising service menu on a screen; Checking whether the conditional free advertisement service is selected by the user; When the conditional free advertisement is not selected by the user, the advertisement pattern selection window is displayed on the screen, and when the user decides the type of advertisement, the use of the discount coupon, and the advertisement pattern, the advertisement fee unpaid deposit account number is displayed on the screen. ; When the conditional free advertising service is selected by the user, the affiliated card general merchant or accumulated merchant registration information and additional information input window for conditional free advertising are displayed on the screen, and the registration information and additional information input by the user are added to the mall information database. Storing in the member database; Outputting an advertisement design selection window when the affiliate store registration information input is completed, and storing the advertisement design selection window on a screen when the user determines the type, size, color, text, discount coupon use, and advertisement design of the advertisement; And Affiliate card using the shopping mall information sheet, characterized in that the registration information of the merchant or the store applying for registration to the merchant received and processed by the financial institution, the financial institution comprising the step of notifying the merchant to start the merchant business Promotion Method. The method of claim 1, In the membership registration step, if the user who is a member is a general member, the personal information is received and stored in the member information database.In the case of a store member, the location of the store, the handling items, the number of seats, the greeting of the representative director, and additional facilities Affiliate card promotion method using a merchant information sheet, characterized in that whether or not affiliated stores credit card stores, earning rate, discount rate and discount coupons provided by each region, type of business to store in the mall information database. The method of claim 1, In the step of selecting the conditional free advertising service, determining whether the user has selected the discount coupon service after selecting the conditional free advertising service; When the user selects a discount coupon service, determining whether to provide a discount rate and a service that allows a customer to print a coupon number on the Internet, and writing and inserting the discount coupon in an advertisement drawing; If the user does not select a discount coupon service, creating an advertisement based on an advertisement design requested by the user stored in an advertisement database; Posting the advertisement through the Internet when the production of the advertisement requested by the user is completed, modifying and correcting the advertisement according to the request of the advertisement client, and storing the advertisement in the advertisement database when the advertisement is determined; And A method of promoting an affiliated card using a mall information sheet, comprising: printing a mall information sheet and mailing and distributing it to the addresses of stores, event venues, and affiliate card holders in each region. The method of claim 1, The financial institution in the step of notifying the start of the merchant business to the store, the shop applying for a conditional free advertising step to promote the affiliate card to the customers visiting their stores and provide a new member signing service; Collecting the new member application form of the affiliated card and mailing and directly delivering it to a shopping mall information store company; The merchant information magazine company repays the advertising costs according to the number of new member received from the store, and receives the affiliate card new member application to the financial institution; And The financial institution automatically transfers the affiliate card new member recruiting agent fee to the merchant information magazine company, and delivers the affiliate card and the mall information paper to the address of the new member of the affiliate card. Promotion Method. The method of claim 4, wherein If the shop applying for the conditional free advertisement exceeds the conditional free advertising redemption amount of the new affiliate card, the shop applying for the conditional free advertising is automatically deducted from the redemption excess in cash, or the prepayment of the conditional free advertising later. Affiliate card promotion method using the shopping mall information sheet, characterized in that it can be used as. A customer 10 who is a user with a credit card; A plurality of shops 20 distributed in each region and applying for conditional free advertisement service through a mall information sheet of the region; An affiliate card that prepays securities is issued by evaluating the creditworthiness of a user who owns a credit card, and stores in each region who apply for conditional free advertising service through a business alliance with merchant information magazine companies recruit new affiliate card members. A financial institution 30 that pays an agency fee to a shopping mall information company; The Internet 40, which is a network for transmitting and receiving data through remote communication; And A mall information magazine company (50) that places a conditional free advertisement service applied by the stores 20 distributed in each region on a shopping mall information sheet and the Internet, and replaces advertising expenses with an agency fee for recruiting new members of affiliated cards. Affiliate card promotion system using a shopping mall information sheet, characterized in that configured to include. The method of claim 6, The mall information magazine company 50 promotes the conditional free advertisement service through the Internet 40, stores store information and advertisement details of the store 20 applying for the conditional free advertisement service in a database, and stores the mall information sheet and a web page. Conditional free advertising server 51 to advertise through; The location of the shop 20 applying for the conditional free advertising service, the number of items, the number of seats, greetings of the CEO, additional facilities, the presence or absence of affiliated card credit affiliates, earning rate, discount rate and discount coupons provided by each region, type of business Mall information database 52 for storing the information; A member information database 53 for classifying and storing the member information of the customer 10 and the store 20 that are registered as members of the mall information magazine company 50; A card member database 54 which stores member information of a customer 10 having an affiliate card or a store 20 registered as an affiliate card affiliate store; An advertisement database 55 for storing advertisement drawings of the stores 20 that have applied for advertisements in the mall information magazine company 50 on a year and month basis; And A partnership card promotion system using a mall information sheet, comprising: an advertisement fee database 56 for storing advertisement fee reimbursement data of a shop 20 that has applied for a conditional free advertisement.