KR200214467Y1 - Apparatus for displaying advertisement in a vehicle - Google Patents

Abstract

The present invention discloses a vehicle advertisement display apparatus that can effectively display a variety of advertising phrases using the brake signal and the traveling speed. The brake signal of the vehicle is input to the brake signal input terminal, and the driving speed signal indicating the traveling speed of the vehicle is input to the driving speed input terminal. The storage unit stores the advertisement contents, and the advertisement contents are expressed through the display unit. The controller sequentially displays the advertisement text stored in the storage unit using the brake signal provided from the brake signal input terminal and the travel speed signal provided from the travel speed input terminal. Therefore, when the brake signal is input at the low speed or lower than the predetermined traveling speed, the advertisement text is displayed on the display unit. By sequentially displaying a plurality of stored advertising texts to provide a variety of advertising content, it is possible to freely replace the displayed advertising content by receiving data wirelessly.

Description

Advertisement Display Device for Vehicles {APPARATUS FOR DISPLAYING ADVERTISEMENT IN A VEHICLE}

The present invention relates to an advertisement display apparatus, and more particularly, to a vehicle advertisement display apparatus that can effectively display a variety of advertising phrases using the brake signal and the traveling speed.

As is well known, the advertisement medium and the advertisement contents contained in the medium vary, and in particular, as the information and communication field develops, new advertisement mediums continue to be developed. For example, the advertisement using the Internet, which is essential to the lives of the general public, is spotlighted as a new advertisement medium. Websites on the Internet include a large number of advertisements, including product advertisements, that advertise their website address (URL).

Meanwhile, looking at advertisements using vehicles such as cars and buses, all advertisements have a fixed form. That is, the advertisement board is attached to the side of the vehicle or the advertisement content is directly painted.

However, the advertisements used in the current vehicle are fixed in form and content, and thus cannot provide various advertisement contents.If a new advertisement contents are to be replaced, a new advertisement board containing advertisement contents to be replaced may be manufactured or installed. There is a problem in that the advertisement has been erased and the contents of the advertisement must be repainted. In addition, the advertisement provided to the vehicle is provided on the entire side of the vehicle, so there is a disadvantage in that it does not look good. Accordingly, the rate of use of the vehicle is very low, and the advertising effect is insignificant.

Accordingly, an object of the present invention is to provide an advertisement display device for a vehicle that can effectively display an advertisement content by using a brake signal and a traveling speed of the vehicle.

Another object of the present invention is to provide a vehicle advertisement display apparatus that can display a variety of advertising content.

Still another object of the present invention is to provide an advertisement display device for a vehicle that can freely replace advertisement contents.

1 is a perspective view showing an example of expressing the advertising content is installed in the vehicle display unit of the vehicle advertising apparatus according to the present invention,

Figure 2 is a block diagram of a vehicle advertising apparatus according to the present invention.

FIG. 3 is a view schematically showing advertisement contents stored in a storage unit of FIG. 2.

♣ Explanation of symbols for the main parts of the drawing ♣

10: vehicle advertisement display device 14: brake signal input terminal

16: Travel speed input terminal 20: Storage unit

22: control unit 24: wireless data receiving unit

26: expression

The present invention is a vehicle advertisement display device according to the present invention to achieve the above objects is attached to the vehicle to display an advertisement, the brake signal input means for receiving a brake signal of the vehicle; Traveling speed input means for receiving a traveling speed signal indicative of the traveling speed of the vehicle; Storage means for storing advertisement contents to be displayed; Display means for displaying advertisement contents; And a control means for displaying the advertisement contents stored in the storage means to the display means by using the brake signal provided from the brake signal input means and the travel speed signal provided from the travel speed input means.

In a preferred feature, the control means displays the advertisement contents to the display means only when the brake signal is input and at the same time the traveling speed of the vehicle is lower than the predetermined traveling speed, and wirelessly receives the advertisement contents to be replaced wirelessly to replace the stored advertisement contents. Data receiving means is further included. In addition, the control means reads the advertisement text sequentially from the independent storage area at the interval of a predetermined time in the state in which the conditions for displaying the advertising content is displayed to the display means, and when the condition for displaying the advertising content is released, the last expressed When the condition in which the advertisement text is stored next to the advertisement text is stored and the condition for displaying the advertisement content is reestablished, the advertisement text of the storage area in which the next advertisement text is stored is displayed to the display means.

Hereinafter, with reference to the accompanying drawings will be described in detail a preferred embodiment of the vehicle advertisement display device according to the present invention.

As shown in FIG. 1, the display unit of the vehicle advertisement display apparatus 10 according to the present invention is preferably installed under the vehicle rear glass, and when the vehicle is running at a low speed, for example, driving at 5 km or less per hour When moving at speed, the advertisement is displayed when the driver presses the brake to slow down or stop the vehicle. On the other hand, the advertisement content is not displayed when the driver applies the brake when the vehicle moves at a driving speed of 5 km or more. This is because advertising contents are not visually identified when the vehicle moves at a high speed over a predetermined speed, and thus the advertising effect is almost insignificant. Because it exists.

Looking at the configuration of the vehicle advertisement display device with reference to Figure 2, as shown in Figure 2, the vehicle advertisement display device 10 is a brake signal input terminal 14 for receiving a brake signal of the vehicle when the driver presses the brake; And a traveling speed input terminal 16 to which a traveling speed of the vehicle provided from the traveling speed measuring apparatus of the vehicle is input. The brake signal input terminal 14 and the traveling speed input terminal 16 are connected to the control unit 22, respectively. The controller 22 receives a brake signal from the brake signal input terminal 14 and receives a travel speed signal of the vehicle from the travel speed input terminal 16.

The storage unit 20 is connected to the control unit 22, and the storage unit 20 stores at least one advertisement phrase. As shown in FIG. 3, the storage unit 20 is divided into a plurality of storage areas, and one advertisement text is stored in each storage area. The phrase 'STOP' is stored in the first storage area # 1, and the advertisement phrase 'PR-BANK.CO.KR' is stored in the second storage area # 2. The storage unit 20 may be implemented as a read-only memory (ROM) and may be implemented as a memory capable of writing and reading, for example, a flash memory. When the storage unit 20 is implemented as a ROM, when the contents of the storage unit are to be replaced, the storage unit 20 is replaced by a ROM. On the other hand, when the storage unit 20 is implemented as a memory capable of recording and reading, the advertisement text received from the wireless data receiver 24 described below is stored in the storage unit 20 by the control operation of the control unit 22. It is replaced automatically.

The display unit 26 connected to the control unit 22 expresses the advertisement text provided by the control unit 22. The display unit 26 may be implemented with a conventional LED. The number of characters that can be displayed in the display unit may be, for example, 8 Korean characters or 16 English characters. The display color can vary from red to green to orange.

The wireless data receiver 24 is provided to automatically replace contents stored in the storage unit 20. If the storage unit 20 is implemented only as a ROM, the wireless data receiver 24 is unnecessary. Although not shown in the figure, a power supply or a power supply terminal is provided to supply power to each of the above components. The power source uses the power source of the vehicle, and if necessary, converts the number of volts of the power source and supplies it.

Now, the operation of the vehicular advertisement display device according to the present invention having the above-described configuration will be described.

The controller 22 receives the brake signal provided from the brake signal input terminal 14 and the driving speed signal provided from the driving speed signal input terminal 16, and displays the advertisement text stored in the storage unit 20. To be expressed.

When the traveling speed is below a predetermined speed, for example, 5 km / h or less, and a brake signal is input, it becomes a condition for displaying advertisement text. Accordingly, the controller 22 reads 'STOP' stored in the first storage area of the storage unit 20 and provides it to the display unit 26. When the brake signal is continuously input for a predetermined time, for example, 2 seconds or more, the controller 22 reads 'PR-BANK.CO.KR' stored in the second storage area of the storage unit 20 and expresses it. Provided by section 26. As such, in a state in which the advertisement text is maintained, the controller 22 sequentially reads the stored text stored in the storage unit 20 and provides the display unit 26 whenever the preset time is reached. At this time, when the condition for displaying the advertising text is released, that is, when the brake signal is not input or the driving speed exceeds the predetermined speed, the controller 22 controls the address of the next area of the storage area in which the last advertising text is stored. When the temporary storage condition is to express the next advertisement text, the advertisement text at the temporarily stored address is read and provided to the display unit 26. In this way it is possible to sequentially display all the advertising text stored in the storage unit 20.

On the other hand, when the driver presses the brake when the vehicle runs at a predetermined speed at which the advertisement text is not displayed, the brake signal is input, but the advertisement speed is not displayed because the driving speed exceeds the predetermined speed. In this case, the display unit 26 may display a red color to play an auxiliary role such as a brake lamp.

Prior to displaying the advertising text sequentially, in programming the controller 22, before displaying the advertising text, for example, 'STOP', which is a traffic safety related content stored in the first area of the storage 20, is always first. You can also make it manifest.

On the other hand, in order to replace the advertising text stored in the storage unit 20, the control unit 24 receives the advertising text received from the wireless data receiver 24 and stores it in the storage unit 20. The advertisement text may be replaced with the entire contents stored in the storage unit 20, or may be partially replaced.

The following Table 1 shows the specification as an example of the vehicle advertisement display apparatus 10 for reference.

Size of appearance 552 (W) x 84 (H) mm Size of display surface 512 (W) × 64 (H) mm Element used 16 × 16 Array X-Y select, 3.2DOT MATRIX LED Size of device used 64 (W) × 64 (H) mm Display color 3 COLOR (RED, GREEN, AMBER) Configuration module 8 (W) × 1 (H) module

As described above, the advertisement display device according to the present invention can display a variety of advertising phrases. In particular, when using a wireless data receiving apparatus, it is also possible to express breaking news.

Vehicle advertisement display device according to the present invention is installed in the same position as the vehicle air purifier, it may be configured in combination with the vehicle air purifier will be.

As described above, the present invention can effectively display the advertising phrase by using the brake signal and the traveling speed of the vehicle. That is, when the vehicle is driven at a low speed, the advertisement text is displayed by the driver's brake operation, so that the driver of the next or neighboring vehicle may see the advertisement contents to increase the advertisement effect. In addition, by sequentially displaying a plurality of stored advertising text to provide a variety of advertising content, it is possible to freely replace the displayed advertising content by receiving data wirelessly.

Claims (6)

Attached to the vehicle to display advertising, Brake signal input means for receiving a brake signal of the vehicle; Traveling speed input means for receiving a traveling speed signal indicative of the traveling speed of the vehicle; Storage means for storing advertisement contents to be displayed; Display means for displaying the advertisement contents; Vehicle advertisement comprising control means for expressing the advertisement contents stored in the storage means to the display means by using the brake signal provided from the brake signal input means and the travel speed signal provided from the travel speed input means. Display device. The vehicle advertisement display apparatus according to claim 1, wherein the control means displays the advertisement content on the display means only when the brake signal is input and at the same time the traveling speed of the vehicle is equal to or less than a predetermined traveling speed. The vehicle advertisement display apparatus according to claim 1, further comprising wireless data receiving means for receiving advertisement contents to be replaced wirelessly in order to replace the stored advertisement contents. The vehicle advertisement of claim 3, wherein the storage means is implemented as a flash memory, wherein the advertisement content comprises at least one advertisement phrase, and the storage means stores the advertisement phrase in an independent storage area. Display device. The display apparatus according to claim 4, wherein the control means sequentially reads the advertisement text from the independent storage area at the interval of a predetermined time in the state where the condition for displaying the advertisement contents is made, and expresses the advertisement contents to the display means, and displays the advertisement contents. When the condition to be released is released, the storage area in which the advertisement text following the last displayed text is stored is stored, and when the condition for displaying the advertisement content is reestablished, the advertisement text of the storage area in which the next advertising text is stored is stored in the display means. Vehicle advertisement display device to express. The vehicle advertisement display apparatus according to claim 5, wherein vehicle operation related phrases are stored in a specific area of the storage means, and the control means always reads and displays the vehicle operation related phrases prior to displaying the advertisement phrases.