KR20020080699A - Method for advertising via a communication terminal - Google Patents

Abstract

PURPOSE: An advertising method is provided to transmit an advertisement transmitted to a communication terminal to other communication terminals by using the communication terminal, thereby sharing the advertisement and donating saved advertising costs to public institutions. CONSTITUTION: A service provider receives an advertising request, and stores the request in an advertising DB(S110). The service provider designates the first receiver of a requested advertisement(S120). An advertising transmission module of an advertising relay server designates a type of a communication terminal of the designated receiver(S130). The advertising transmission module transmits the stored advertisement to the communication terminal, and stores transmitted details in a result DB(S140). A user of the communication terminal confirms the advertisement on an advertising screen(S150). The user designates other advertising receiver, and transmits receiver information to the advertising relay server(S160). An advertising calculation module calculates an advertising transmission frequency, and decides whether the frequency accomplishes an expected result(S175). If an advertiser does not designate a donating place, the module obtains a value multiplying costs per advertisement(S180). The service provider pays advertising costs(S190).

Description

Advertising method using communication terminal {METHOD FOR ADVERTISING VIA A COMMUNICATION TERMINAL}

The present invention relates to an advertisement method using a communication terminal, and more particularly, by sending an advertisement transmitted to a communication terminal to another communication terminal to share an advertisement by several people, and the accumulated advertising costs require public institutions or donations. It relates to an advertising method using a mobile communication terminal to donate to individuals and organizations.

In the conventional advertisement using a communication terminal, an advertiser (or an advertising agency) sends advertisement contents to each communication terminal individually so that the user of the communication terminal can confirm the advertisement contents. This passive advertising method does not cause the communication terminal user to induce the interest of advertising. In addition, such an advertising method is a situation in which a user receives a certain amount of advertisement from an advertiser (or an advertising agency) to which a user is registered, and is used for a personal purpose by using an advertisement fee according to the received advertisement as an individual or using cyber money.

An object of the present invention is to provide an advertising method using a mobile communication terminal that can be advertised to a plurality of mobile communication terminal users.

The present invention provides an advertising method using a mobile communication terminal that allows a plurality of mobile communication terminal users to donate the advertising costs of advertisements displayed on their mobile communication terminals to individuals and organizations requiring public donations or other donations. There is a purpose.

The following drawings attached to this specification are illustrative of preferred embodiments of the present invention, and together with the detailed description of the invention to serve to further understand the technical spirit of the present invention, the present invention is a matter described in such drawings It should not be construed as limited to

1 is a diagram illustrating a system for implementing the present invention.

2 is a view showing a functional configuration of the advertisement mediation server of FIG.

3 is a view showing an advertisement displayed on the image display unit of the mobile communication terminal according to a preferred embodiment of the present invention, Figure 4 is a view showing an advertisement displayed on the image display unit of the communication terminal according to another embodiment of the present invention. .

5 is a flowchart illustrating a method of transmitting an advertisement to a communication terminal according to a preferred embodiment of the present invention.

<Description of main reference numerals in the drawings>

10; Communication terminal 20; Communication network 30; Ad mediation server

In order to achieve the above object, an advertisement method using a communication terminal according to the present invention includes: (a) an advertiser requesting an advertisement to an advertisement mediation server by specifying a donation amount and an advertisement target per advertisement together with the advertisement contents; (b) providing an advertisement requested by an advertiser to a specific communication terminal; (c) the communication terminal user confirming the provided advertisement; (d) transmitting a communication identification code of another user who will receive the advertisement to an advertisement mediation server; And (e) providing, by the advertisement mediation server, the name of the recommender together with the advertisement in the transmitted communication identification code.

Preferably, the present invention stores the advertisement performance when the advertisement is provided to the communication terminal.

Preferably, the present invention comprises the steps of (f) repeating the steps (c) to (e) until the achievement of the advertising goal; And (g) credit the donated funds Contributing to the donation destination; further includes.

Preferably, the advertiser specifies the advertising costs donation destination.

Preferably, the communication terminal is a mobile communication terminal, and the communication identification code is a mobile communication number.

According to the advertisement method using the communication terminal of the present invention as described above, a user of the communication terminal can make a donation in return for receiving an advertisement, and other users of the communication terminal can receive an advertisement so that more users can make a donation. . These donations can be passed on to public institutions or individuals and organizations that need donations.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. Prior to this, terms or words used in the present specification and claims should not be construed as being limited to the common or dictionary meanings, and the inventors should properly explain the concept of terms in order to explain their invention in the best way. Based on the principle that can be defined, it should be interpreted as meaning and concept corresponding to the technical idea of the present invention. Therefore, the embodiments described in the specification and the drawings shown in the drawings are only the most preferred embodiment of the present invention and do not represent all of the technical idea of the present invention, various modifications that can be replaced at the time of the present application It should be understood that there may be equivalents and variations.

<System>

Referring to FIG. 1, a system implementing the present invention includes a communication network 20, communication terminals 1 to N 10 connected to the communication network, and an advertisement mediation server 30.

Communication network (20)

The communication network 20 is connected to the communication terminal 1 ~ N (10) and the advertising intermediary server 30, such as wired / wireless Internet network, public switched telephone network (PSTN), mobile communication network in common to communicate data Anything can be used as long as Preferably, the communication network 20 of the present invention may be a wireless Internet through a WAP gateway and a mobile communication network, and alternatively, web pages, e-mails, etc., transmitted through a specific network protocol such as TCP / IP. It may also be a data communication network that transmits the data. In addition, the communication network 20 is preferably configured to include a gateway for connecting each communication network having a different type of transmission. Here, the gateway includes a program for converting data transmitted in a specific communication network into a form of data that can be used in another communication network in order to maintain compatibility between transport protocols of each communication network.

Communication terminal (10)

The communication terminal 10 is connected to the communication network 20 to enable voice calls, video calls, or data transmission, and includes an image display unit for displaying information. Here, the image display unit may display data received by the communication terminal 10 or data stored in the communication terminal 10 as text, pictures, or images. Preferably, the communication terminal may be a mobile phone using a standard such as CDMA, PCS, IMT-2000, PC, PDA that can receive and display data transmitted in a specific protocol, such as TCP / IP It may be a device such as.

Ad mediation server (30)

The advertisement mediation server 30 is a digital computer system owned by an advertisement brokerage service provider (hereinafter referred to as a service provider). The advertisement brokerage server 30 is a server system connected to a communication network and providing a wired / wireless internet advertisement brokerage service to a plurality of communication terminals 10. . In order to perform the above-described role, the advertisement mediation server 30 includes a server engine 32, a plurality of web pages 34, an advertisement receiving module 36a, an advertisement sending module 36b, and a sending request receiving module ( 36c), and an advertisement calculating module 36d, and includes an advertisement DB (Database) 38a, a receiver DB 38b, a performance DB 38c, and the like.

The server engine 32 provides a plurality of web pages 34 to the communication terminal 10 of the connecting user, and provides a platform for server-side programs such as the modules 36a to 36d. platform).

Here, the web page 34 is preferably written in HTML (Hyper Text Markup Language) or XML (Wireless Markup Language) format, but may be written in any format as long as it can be read by the communication terminal 10. 3 to 4 show an example of the web page 34, 40a shows a screen displayed on a communication terminal such as CDMA, PCS, etc., and 40b of FIG. 4 shows communication of a PC, a wireless PDA, an IMT-2000, and the like. The screen displayed on the terminal is displayed.

The advertisement receiving module 36a receives an advertisement request from an advertiser desiring an advertisement on the communication terminal 10 through the advertisement mediation server 30 and stores the received data in the advertisement DB 38a which will be described later. It is a program.

In addition, upon receiving an advertisement request from an advertiser, when the advertiser desires to designate an advertisement cost donation destination, the advertisement receiving module 36a allows the public owner to designate an advertisement fee donation destination. Here, the donation source may be a public institution or an individual or an organization that needs a donation.

The advertisement sending module 36b is a program for transmitting the advertisement stored in the advertisement DB to be described later to the receiver contact stored in the receiver DB. In addition, the advertisement sending module 36b receives the advertisement recipient's information stored in the advertisement DB 38a when the shipment request receiving module 36c to be described later receives the advertisement recipient's information from the advertisement recommender. To send.

In addition, the advertisement sending module 36b may further transmit an input form that allows the advertisement receiver to designate a donation destination to donate the advertisement fee. If the advertiser does not specify the advertisement donation destination, the advertisement recipient designates the advertisement donation destination received by the advertisement recipient. The advertisement mediation server can be notified of this. Alternatively, when the advertisement receiver recommends another advertisement receiver, the advertisement recipient of the advertisement recipient to be recommended may be designated and transmitted to the advertisement mediation server.

The dispatch request receiving module 36c receives other receiver information to transmit the received advertisement from the advertisement receiver communication terminal 10, and sends the received receiver information and the recognition code of the advertisement recommender who recommended the receiver to the receiver DB 38b. It is a program to save. Here, the receiver information may be a phone number or an email address, and the recognition code of the advertisement recommender may be a phone number, an email, or the name of the recommender.

In addition, when the sending request receiving module 36c receives an advertisement fee donation destination designation item of another advertisement recipient from an advertisement recommender, it may store it in the receiver DB 38b.

The advertisement calculation module 36d is a program that counts the number of times the advertisement is transmitted and stores it in the advertisement DB 38a when the advertisement is transmitted, and then checks whether the advertisement performance is achieved and calculates the advertisement cost.

In addition, the advertisement calculation module 36d calculates the number of advertisement transmissions so far when the advertisement receiver does not recommend another advertisement receiver and the continuous advertisement is not delivered while the advertisement performance is not achieved during the advertisement delivery. You can also calculate your advertising costs.

Preferably, when the advertiser designates the advertisement cost donation destination, the advertisement calculation module 36d may calculate the donation to the donation destination by adding up the unit price per advertisement. Alternatively, when the advertisement receiver designates an advertisement fee donation destination, the advertisement calculation module 36d may classify the donation per advertisement for each donation destination and settle it.

The advertisement DB 34a stores advertisements to be transmitted to the communication terminal 10, advertiser information corresponding to the advertisements, unit price per advertisement, advertisement achievement target, and the like. In addition, the advertisement DB 34a may further include an advertisement cost donation destination.

The advertisements are advertisement contents to be transmitted to the communication terminal 10, and various formats such as text, pictures, and videos may be applied. In addition, the advertiser information is information associated with the advertiser and the content of the advertiser, such as the name, telephone number, URL of the advertiser to the user of the communication terminal 10 confirming the content of the advertisement. And, the unit price per advertisement represents an advertisement cost accumulated per transmission when the advertisement mediation server transmits the advertisement to the communication terminal 10.

In addition, the advertising expenses donation destination is the name of the public institution that will contribute the accumulated advertising expenses. In addition, the advertisement achievement goal is the maximum amount of the advertising expenses.

The receiver DB 34b includes contact information of the advertisement receiver communication terminal 10 and receiver information corresponding to the contact information. The receiver information may be a telephone number, an email address, or the like. In addition, the receiver DB 34b may further include a recognition code of an advertisement recommender who recommended the advertisement receiver, and the recognition code may be a telephone number, an email address, or a name of the advertisement recommender.

In addition, when the advertiser does not designate an advertisement fee donation destination, the advertisement DB donation destination corresponding to each recipient contact may be stored in the receiver DB 34b.

The performance DB 34c records the number of times the advertisement is sent when the advertisement sending module 36b sends the advertisement, and the advertisement name and the number of advertisement sending according to the advertisement name are recorded. In addition, the performance DB (34c) can be made to log the advertisement receiver when the advertisement is sent so that the advertisement is not sent twice to the same advertisement receiver.

Preferably, when the communication terminal 10 is a terminal using a standard such as CDMA, PCS, IMT-2000, the communication network 20 may be a mobile communication network connected to a wired Internet network through a WAP gateway.

Next, the operation of the advertisement method using the communication terminal according to the present invention configured as described above will be described.

<Send ad>

As shown in FIG. 5, the present invention includes an advertisement request reception step S110, an advertisement step S120, an advertisement performance achievement determination step S130, an advertisement performance settlement step S140, and an advertisement fee donation step S150. Then, the above-described steps will be described in detail with reference to FIGS. 5 to 6.

Ad request reception step (S110)

In the advertisement request receiving step (S110), the service provider receives an advertisement request from an advertiser and stores it in the advertisement DB 38a. Preferably, the service provider provides a web page for registering an advertisement to the advertiser, and the advertiser may register the advertisement through the provided web page. Here, the advertiser inputs an advertisement and advertiser information corresponding to the advertisement, a unit price per advertisement, an advertisement achievement target, and the like. Preferably, in step S110, the advertiser may designate an advertisement fee donation destination. When the advertisement cost donation destination is designated by the advertiser, the advertisement transmitted to the communication terminal 10 is donated to the designated advertisement cost donation destination by calculating the unit price for each advertisement. In addition, when the advertiser does not specify the advertisement cost donation destination, the advertisement cost donation destination of the advertisement transmitted to the communication terminal 10 may be determined by the selection of the service provider, the advertisement receiver, and the advertisement recommender.

In addition, the advertiser does not access the advertising mediation server online, but makes an advertising inquiry using wired or wireless communication such as a telephone or a fax, and then checks the size and payment cost of the advertisement target, and the advertisement and the advertisement. Advertisement request step (S110) may be made offline to pay the advertising costs while applying for the conditions.

Step of designating the first advertisement receiver (S120)

In step S120, the first recipient of the advertisement requested by the advertiser is designated. Here, the first advertisement receiver may be selected by the advertiser, and alternatively, the advertisement mediation server 30 may be arbitrarily determined. In addition, a number of original advertisement recipients may be determined.

Terminal type designation step of the designated receiver (S130)

The advertisement sending module of the advertisement intermediation server designates the form of the communication terminal of the designated receiver (S130). Here, when the content of the receiver information stored in the receiver DB is a phone number, the advertisement sending module designates the terminal type of the receiver as a telephone, and when the content of the receiver information stored in the receiver DB is an email address, the advertisement sending module is a receiver of the receiver. The terminal type is specified by e-mail. Thereafter, when the advertisement is sent, an advertisement according to the receiver terminal type is sent.

Sending advertisement to the designated receiver communication terminal (S140)

The advertisement sending module 36b transmits the advertisement stored in the advertisement DB 38a to the communication terminal 10 of the receiver designated in the step S130, and stores the transmission details in the performance DB 38c (S140). .

In addition, in step S140, when the recognition code of the advertisement recommender is stored in the receiver DB 38b, the advertisement sending module 36b may include the recognition code of the advertisement recommender in the advertisement and send it.

Here, the service provider may register the user of the communication terminal 10 as a member of the advertisement intermediary service, select the members as the first advertisement receiver, and transmit the advertisement to the communication terminal 10 of the members. In addition, the service provider may select a plurality of communication terminal 10 users, various modifications such as transmitting the first advertisement to the communication terminal 10 of the user is of course possible.

In addition, the advertisement provided by the advertisement sending module 36b to the mobile communication terminal in step S140 is a web page 40a, 40b produced in a language such as HTML or WML, and the terminal form designated in step S130 is used. In the case of a telephone, the web page is written in WML, and in the case of an email, the web page is written in HTML.

In the step S140, the advertisement sending module 36b uses the data transmission method using the SS7 protocol or the push method defined by the WAP protocol, or the push method or pull defined by the wireless Internet other than WAP. The storage method after the download using the (Pull) method is used.

Receiving and verifying the advertising content step (S150)

The user of the communication terminal 10 confirms the advertisement contents through the provided advertisement screen (S150).

In the step (S150), the communication terminal 10 is displayed in part or all of the image display unit of the communication terminal 10 using the text, image, video defined by the standard.

Specifying another ad receiver and transmitting it to the ad mediation server (S160)

The user of the communication terminal 10 receiving the advertisement designates another advertisement receiver and transmits it to the advertisement mediation server (S160). Here, the user inputs a contact number (phone number, e-mail address, etc.) of the receiver on the screen displayed on the image display unit of the communication terminal, and transmits it to the advertisement mediation server 30.

Receiving Other Ad Recipient Designation Steps (170)

The dispatch request receiving module 36c receives the advertisement receiver information from the communication terminal 10 (S128), and stores it in the receiver DB 38b.

In addition, in the case of an advertisement for which the advertiser does not specify the advertisement donation source, the web pages 40a and 40b transmitted in step S140 may include a form in which the advertisement receiver designates the advertisement donation source. The designated information is transmitted to the advertisement mediation server 30 together with the receiver information. In step S170, the shipment request receiving module 36c of the advertisement mediation server 30 sends the advertisement expense donation destination together with the advertisement receiver information to the receiver DB 38b. Save it.

Advertising performance achievement determination step (S175)

After receiving the advertisement receiver information, the advertisement calculation module 36d calculates the number of times the advertisements are stored in the performance DB 38c, and determines whether the calculated number of advertisements has reached the advertisement performance reached by the advertisement DB 38a. . At this time, if the calculated advertisement performance is smaller than the reached advertisement performance, the above-described steps (S140, S150, S160, S170) are repeatedly executed until the advertisement performance is achieved by executing step S130. In addition, the advertisement calculation module 36d may execute the advertisement performance calculation step S180 when the number of advertisements stored in the performance DB 38c does not achieve the advertisement performance by a predetermined period.

In addition, when the advertiser does not specify the advertisement cost donation destination in step S175, it may be determined whether the achievement of advertisement performance is determined by determining whether a predetermined amount or more of the reserve is accumulated for each advertisement cost donation destination designated by each recipient.

Advertising performance settlement step (S180)

In the advertisement performance settlement step (S180), when the advertiser designates the advertisement expense donation destination, the advertisement calculation module 36d calculates a value obtained by multiplying the unit price per advertisement stored in the advertisement DB 38a by the number of times the advertisement is received by the performance DB 38c. . Alternatively, in step S180, when the advertiser does not specify the advertisement cost donation destination, a value obtained by multiplying the unit price per advertisement for each advertisement cost donation destination designated by each advertisement receiver.

Advertising cost donation step (S150)

In the advertisement cost donation step (S150), the service provider pays the advertisement fee settled in the step S140 to the advertisement cost donation destination stored in the advertisement DB 38a, or to the advertisement cost donation destination stored in the advertisement receiver DB 38b.

By using the above-described method, the advertiser provides his / her advertisement to many communication terminal users, and the communication terminal user not only can see various advertisements but also accumulate donations to donate to public institutions according to the result of receiving his advertisement. can do. In addition, public institutions may receive donations of advertising costs accumulated by the communication terminal users.

As described above, although the present invention has been described by way of limited embodiments and drawings, the present invention is not limited thereto and is intended by those skilled in the art to which the present invention pertains. Of course, various modifications and variations are possible within the scope of equivalents of the claims to be described.

According to the advertisement method using the communication terminal of the present invention, a user of a communication terminal can make a donation of a public institution in exchange for receiving an advertisement, and other users of the communication terminal can receive an advertisement so that more users can make a donation. .

In addition, according to the advertising method using the communication terminal of the present invention, the advertiser can effectively provide advertising to many communication terminals, and can pass the advertising costs to public institutions as donations.

Claims (5)

In an advertisement brokerage service system comprising a plurality of communication terminals, an advertisement mediation server that receives an advertisement from an advertiser and delivers the received advertisement to the communication terminal, and a network interconnecting them, (a) an advertiser requesting an advertisement to an advertisement mediation server by designating a donation amount per advertisement and an advertisement target together with the advertisement contents; (b) providing an advertisement requested by an advertiser to a specific communication terminal; (c) the communication terminal user confirming the provided advertisement; (d) transmitting a communication identification code of another user who will receive the advertisement to an advertisement mediation server; And (e) an advertisement intermediation server providing a name of a recommender together with the advertisement in the transmitted communication identification code. The method of claim 1, Advertising method using the mobile communication terminal, characterized in that for storing the advertising results when providing an advertisement in the communication terminal. The method of claim 2, (f) repeating steps (c) to (e) until the advertisement goal is achieved; And (g) donating the accumulated donation to the advertisement cost donation destination; advertising method using a mobile terminal. The method of claim 3, wherein Advertisement using the mobile communication terminal, characterized in that the advertiser designates the advertisement cost donation destination. The method of claim 3, wherein The communication terminal is a mobile communication terminal, and the communication identification code is a mobile communication terminal, characterized in that the mobile communication number.