KR20020080125A - Method of furnish advertisement using wireless communication terminal - Google Patents

Abstract

PURPOSE: A method for providing an advertisement using a wireless terminal is provided to transmit advertisement data to the wireless terminal when connecting to a wireless Internet and output the advertisement data to a screen when using the wireless terminal, offer the advertisement when being moved between menus, or store the advertisement and offer the advertisement to a user when and manufacturing and buying the wireless terminal. CONSTITUTION: A WAP(Wireless Application Protocol) server converts information received from a wireless terminal into an HTTP(HyperText Transfer Protocol)/HTTPS format, transmits an access request signal to a contents provider on the Internet, and performs a log-in(S33). The corresponding contents provider outputs menus with a tree structure on a screen of a wireless terminal. If a user selects a desired menu and transmits an information request signal(S34), the contents provider recognizes and analyzes the information request signal, determines service providing information through an HDML(Handheld Devices Markup Language), HTML(HyperText Markup Language), or CGI(Common Gateway Interface) program call, executes corresponding information, and transmits request information to the WAP server through the HTTP/HTTPS(S35). An advertisement providing company transmits advertisement data to the WAP server through the HTTP/HTTPS(S36). The WAP server converts request information with the HTTP/HTTPS format into a wireless markup language, encrypts request information, and transmits request information to the wireless terminal of the user(S37). The user receives and confirms request information received in the wireless terminal(S38). When the user is moved to an other menu or before the user disconnects the wireless Internet, the WAP server converts the advertisement data with the HTTP/HTTPS format into the wireless markup language, encrypts the advertisement data, and transmits the advertisement data to the wireless terminal(S39).

Description

Method of providing advertisement using wireless terminal {Method of furnish advertisement using wireless communication terminal}

The present invention relates to providing an advertisement to a wireless terminal. In particular, the advertisement data is transmitted when the wireless terminal is connected to the wireless terminal, and the advertisement is output on the screen when the wireless terminal is in use or the advertisement is provided when the menu is moved between the wireless terminals. The present invention relates to an advertisement providing method using a wireless terminal that manufactures and stores an advertisement upon sale and provides an advertisement to a user.

In general, wireless terminals are capable of transmitting and receiving information by voice or text while moving, and many of them use wireless terminals. Mobile communication service providers provide various services in addition to basic voice and text transmission and reception to a plurality of wireless terminal users.

1 is a schematic diagram showing the use of the wireless Internet using a wireless terminal of the various services as follows.

The configuration is composed of a wireless terminal 10, a WAP (Wireless Application Protocol) server 11, Contents Provider (12), etc., if the user accesses the wireless Internet using the wireless terminal 10 The wireless network is connected to the WAP server 11 through the network. When the wireless internet starts, the user inputs the desired site address to access the desired content provider 12 to perform the wireless internet.

WAP is a protocol that enables wireless Internet to be used in small wireless terminals such as mobile phones and portable personal digital assistants (PDAs) .Wireless markup language for mobile terminals such as HTML pagers, portable personal information terminals, and mobile phones (wireless mark up language).

When the wireless terminal 10 transmits a signal for access to the wireless internet, the WAP server 11 analyzes and authenticates the received signal and transmits an authentication signal to the wireless terminal to start the wireless internet. When the user enters a desired site to access the content provider 12 and requests the user for various information, the content provider 12 recognizes the received signal and executes the requested information to execute the WAP server 11. The WAP server 11 receiving the information made of HTML and the like converts the information into a wireless markup language used by the wireless terminal 10 and transmits the information to the wireless terminal 10 of the user. You can check the desired information through the screen.

In addition to the possible services using a wireless terminal will be described as follows.

For example, a group call service is a group call set up by a service user that registers a plurality of phone numbers in advance, and then simultaneously calls or texts a message with those who respond by calling at the same time. And simultaneous transmission of text messages is possible, the dual number service gives the subscriber another number that can receive telephone and text messages in addition to the original phone number can be changed to another number if the subscriber wants. The wireless data service is a wireless terminal that allows you to send and receive data or faxes in the wireless area by simply connecting a portable PC as well as voice calls.The text information receiving service provides various news breaking news in various fields such as breaking news and big events. Pro baseball, professional basketball, Olympics, Asian Games, performances, videos, movies, plays, concerts, video, recordings, performances and video information, forecasts, stock information, composite stock index, exchange rate information, A lot of information such as fortune telling, astrology, and biorhythm can be provided if desired by the user.

In addition, the relative number display service is a service that displays the other party's phone number at the same time as the customer when the call comes to the phone threatening or prank calls, or when the customer does not want to receive a call, and can be useful Some of the services include paying the fare after using buses and subways by placing the flip portion of the card reader on the card reader, and cutting-edge customized subways and buses such as bus, subway route search, shortest distance and time to destination Public transportation information service is also provided.

The remote control service can remotely control the registration of additional services such as call prohibition, call forwarding, voicemail switch, etc. to a wireless terminal by a landline phone or other mobile phone when the subscriber does not carry or carry his wireless terminal. The location tracking service can manage and control the movement of employees or vehicles by identifying or calling the current location of an employee or vehicle having a wireless terminal through a wireless data communication network or by providing location information. Tracking connection service is a service that automatically tracks and connects incoming calls to a customer's designated place when the customer cannot answer a call or when a call is not available.

If the call selection service registers up to two mobile phone numbers that the user wants to call in advance, the system checks the number received from the system and the registered number is connected to the call. Call forwarding service to the designated number. You can specify the person you want to receive, so you can pick and choose the phone you want.

In addition, conventionally, a wireless terminal is used to send and receive voice and text messages, send and receive mails, contact records, schedule management, alarm calls, voice recognition and wireless internet, and connect text messages to and from computers and wireless terminals. It can be used as a modem, and many other advertisements are provided, but users often receive advertisements that they do not want to receive, and usually provide information such as news, securities, sports, entertainment, entertainment, etc. Since the user can always receive the Internet, the user may feel tired and the user wants to receive advertisements that match the age, gender, and preference, but there is a problem that cannot be provided.

The present invention has been made to solve the problems described above, when accessing the wireless Internet service using a wireless terminal, when disconnecting or inserting the advertising data in the middle of moving the main menu and sub-menu for a certain time When a user watches an advertisement by configuring a menu for advertisement such as posting an advertisement, storing an advertisement when providing the wireless terminal to a user, or storing an anniversary or telephone number information on the wireless terminal, It provides discounts to user fees or purchases of products and allows users to set up the types of advertisements they want to receive, thereby creating another advertising market and providing a variety of information to users. Ad service providing method using a wireless terminal that provides a Ever it shall be.

1 is a schematic diagram of a wireless Internet service using a conventional wireless terminal.

2 is a schematic diagram of providing advertisement data to the wireless Internet of the present invention.

3 is an exemplary view of a screen in the wireless Internet of the present invention.

4 is a flow chart for providing advertisement data to the wireless Internet according to the present invention.

5 is a flowchart of operation of the first embodiment according to the present invention;

6 is an operational flowchart of a second embodiment according to the present invention;

Description of the main parts of the drawing

10, 100: wireless terminal 11, 200: WAP server

12, 300: content provider 400: advertising provider

A feature of the present invention for achieving the above object is that when a wireless Internet access signal is received from a wireless terminal, the server receiving the access signal receives authentication information for authenticating the user's service use from the wireless terminal. Transmitting a response signal to a wireless terminal, when an address of a content provider is input from the wireless terminal, the server transmitting a connection signal to the content provider, and the server receives menu information provided by the content provider to wirelessly transmit the user's wireless signal. Displaying on the screen of the terminal, When the request signal of the desired menu information is received from the wireless terminal, the server receives the menu information from the content provider and transmits to the wireless terminal, Confirmation of the reception of the menu information on the wireless terminal Before moving to another menu or disconnecting The group server when requesting the advertisement data to the advertisement provider, the advertisement data is received, the server includes a step of displaying on the screen of the user of the mobile station by sending to the wireless terminal.

In addition, the step of requesting the advertisement data of the present invention, if the wireless terminal is connected to the wireless Internet, the server transmits the unique information of the user to the advertising provider, the advertising company receives the received unique information of the user And transmitting the advertisement data corresponding to the unique information to the server according to the analyzed unique information, wherein the wireless terminal, in which a predetermined advertisement is stored, receives a wireless internet access signal from the wireless terminal. The server receiving the signal receives authentication information for authenticating the user's service use from the wireless terminal and transmits a response signal to the wireless terminal. When the address of the content provider is input from the wireless terminal, the server provides the content provider. Transmitting an access signal to a server, wherein the server Receiving new information and displaying the new information on a screen of a user's wireless terminal; receiving a menu information from the content provider and transmitting the menu information to the wireless terminal when a request signal of desired menu information is received from the wireless terminal; and transmitting the menu to the wireless terminal. And after the reception of the information is confirmed, moving to another menu or before disconnecting the wireless internet, displaying advertisement data previously stored in the wireless terminal on the screen.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the present invention, the advertisement is provided to the user of the wireless terminal by transmitting various advertisement data to the wireless terminal when accessing the wireless Internet.

2 illustrates a schematic diagram of transmitting advertisement data to a wireless terminal according to the present invention.

The configuration is composed of a wireless terminal 100, WAP server 200, content provider 300, advertising provider 400, etc., WAP server 200 receives a signal input from the wireless terminal 100 to the user Authenticates the wireless Internet access to the wireless terminal 100 by receiving the information requested by the user from the content provider 300 or the advertising provider 400 and converting it into a wireless markup language that can be checked by the wireless terminal 100. It transmits, and provides the advertisement provider 400 with information for selecting the field of the advertisement to be provided by identifying the age, gender, preference of the user of the wireless terminal.

The content provider 300 provides information providers who provide various services such as search, news, media, economy, finance, education, employment, women, life, leisure, sports, social, culture, computer, internet, mail, and shopping on the Internet. That is, the advertisement provider 400 provides the advertisement data to the user who uses the Internet by wireless or wired, and the advertisement data suitable for the user based on the information such as the age, gender, preference of the user provided by the WAP server 200. If you do not want to provide advertising data can be received at any time.

The advertisement data reception setting is determined by transmitting a question asking whether the WAP server 200 is set when the user connects to the wireless Internet at the initial stage of supply of the advertisement. It also records simple information such as age and preferences, and also sets the field of advertisements you want to receive. Therefore, the WAP server 200 receives advertisement data based on the information of the user and provides the user when the user accesses the wireless Internet.

The following is an example of providing an advertisement based on user information. When a user is 20 years old and decides to receive advertisement data about an exercise, the advertisement data of a sports equipment for each field and advertisement about an athletic game are simply described. Data, advertising on sports books, and other useful advertising data that communicate the positive aspects of sports are also possible.

In addition, when the user receives the advertising data and wants to purchase the corresponding product, the user can make a call immediately so that the user can purchase the product through the communication using the wireless terminal, and also provide the benefits such as a discount. If you receive a discount for a certain amount of use of the wireless terminal.

In addition, by selecting one of the various menus provided by accessing the wireless Internet using the wireless terminal 100, various menus form a tree structure, when entering or exiting a menu classified by field, or moving to a higher level. When the user inserts an advertisement whenever the menu is moved step by step, the user may feel uncomfortable. When the user decides to receive the advertisement data, the user can select the number of times to insert the advertisement data. According to the decision whether or not to receive the advertising data and provides a benefit when receiving the advertisement.

FIG. 3 is a diagram illustrating an example of outputting advertisement data on a screen of a wireless terminal while moving between respective menus having a tree structure in a wireless terminal according to the present invention.

First, when the user accesses the wireless Internet through a wireless terminal and enters a content provider site providing information, the advertisement data is output to the screen for a predetermined time as shown by reference numeral 20, and a menu having a tree structure as shown by reference numeral 21 is displayed. If one of the menus is selected, the advertisement data is output on the screen for a predetermined time as shown by reference numeral 22, and the user enters the sub-menu again as shown by reference numeral 23 to use the wireless Internet, that is, the advertisement data while moving the menu. The advertisement data is output at the time taken while receiving information from one menu, and the advertisement data is displayed on the screen of the wireless terminal by minimizing the user's use time due to the advertisement data during the wireless internet connection.

Meanwhile, FIG. 4 is a flowchart illustrating an operation of outputting advertisement data on a screen when a user accesses the wireless Internet through a wireless terminal as follows.

When the wireless terminal 100 requests the WAP server 200 by encrypting the information in the HDTP format to execute the wireless Internet, the WAP server 200 may start the wireless Internet by performing an authentication operation on the wireless terminal 100. If the authentication is permitted, the wireless terminal 100 is used to input a site of the desired content provider 300 to perform wireless Internet (steps S30, S31, and S32).

The WAP server 200 converts the information received from the wireless terminal 100 into the HTTP / HTTPS format, transmits an access request signal to the content provider 300 on the Internet, which is a desired site, and logs in. ) Menus provided in a tree structure are output on the screen of the wireless terminal 100, the user selects a desired menu and transmits a request signal of information, the content provider 300 recognizes and analyzes the request signal and the HDML ( The service provision information is determined through Handheld Devices Markup Language), HTML or CGI program call, and the information is executed to transmit the request information to the WAP server 200 through the HTTP / HTTPS protocol (steps S34 and S35).

The advertisement provider 400 transmits advertisement data to be provided to the user to the WAP server 200 through the HTTP / HTTPS protocol, and the WAP server 200 requests information in the HTTP / HTTPS format transmitted by the content provider 300. Is converted into a wireless markup language using the wireless markup language, encrypted, and transmitted to request information (steps S36 and S37).

After receiving and confirming the request information received by the wireless terminal 100, the user moves to another menu or before the user disconnects the wireless Internet, the WAP server 200 receives the HTTP / HTTPS format received from the advertisement provider 400. The advertisement data is converted into a wireless markup language that can be viewed by the user's wireless terminal 100, and then encrypted and transmitted to view the advertisement data (steps S38 and S39).

On the other hand, among the various advertising data provided by the advertising provider 400, the user receives only the advertising data of the setting field, and if the user does not set the advertising data supplied from the advertising provider 400 If the user does not want to receive the advertisement data, the advertisement data is not received and the user performs the wireless Internet without the advertisement data.

When the user moves back to a higher menu or moves to another content provider 300 to go to step S32 for surfing the wireless Internet, the user receives the advertisement data while proceeding with the wireless Internet in the above-described order (step S40).

As described above, the present invention receives the advertisement data on the screen of the wireless terminal 100 while the user moves the menu supplied by the content provider 300 when the user accesses the wireless Internet through the wireless terminal 100. When the user receives the advertising data for a certain time or purchases the advertising data products, the user can benefit from the advertising data by discounting the discount or the fee of the wireless terminal 100 to create the advertising market as well as the user. Provide a variety of information acquisition routes.

Meanwhile, FIG. 5 illustrates that advertisement data is stored in the wireless terminal 100 in advance and supplied to a user according to another embodiment of the present invention. FIG. 5 illustrates advertisement data stored when the wireless terminal 100 is connected to the wireless Internet. It is displayed on the screen of the wireless terminal when the menu is moved or after the reception of information is completed, and the contents of the advertisement data can be changed by periodically updating new advertisements.

When the wireless terminal 100 requests the WAP server 200 by encrypting the information in the HDTP format to execute the wireless Internet, the WAP server 200 may start the wireless Internet by performing an authentication operation on the wireless terminal 100. If the authentication is permitted, the wireless terminal 100 is used to input a site of the desired content provider 300 to perform a wireless Internet (steps S50, S51, S52, and S53).

The WAP server 200 converts the information received from the wireless terminal 100 into the HTTP / HTTPS format, sends a request for access signal to the content provider 300 on the Internet, which is a desired site, and logs in. The menus are provided in a tree structure and are output on the screen of the wireless terminal 100. When the user selects a desired menu and transmits a request signal for information, the content provider 300 recognizes and analyzes the request signal and handles HDML (Handheld Devices Markup). Language), HTML or CGI program call to determine the service provision information, and executes the information to transmit the request information to the WAP server 200 via the HTTP / HTTPS protocol (steps S54, S55, S56).

The advertisement provider 400 transmits the advertisement data of the HTTP / HTTPS format to be provided to the user to the WAP server 200. The WAP server 200 transmits the request information transmitted by the content provider 300 in step S56 to the user. Using the wireless markup language found in the wireless terminal 100, the converted information is encrypted after transmission (steps S57 and S58).

After receiving and confirming the request information received by the wireless terminal 100, the user moves to another menu or outputs advertisement data stored in the memory of the wireless terminal of the user on the screen (steps S59 and S60).

In this case, when the user sets among various advertisement data provided by the advertisement provider 400, only the advertisement data of a setting field is received, and when the user does not set the advertisement data, the advertisement data supplied by the advertisement provider 400 is provided. If the user does not want to receive the advertisement data, the advertisement data is not received and the user performs the wireless Internet without the advertisement data.

In the next step, the WAP server 200 converts the received HTTP / HTTPS format of the advertisement data into a wireless markup language, encrypts it, sends it to the user's wireless terminal 100, and periodically updates the advertisement data (step S61). The user moves back to a higher menu or moves to another content provider 300 to establish a wireless Internet in the above-described order (step S62).

6 is a flowchart illustrating the operation of the second embodiment of the present invention as follows. When accessing the wireless Internet, the advertising data is made in the form of a menu that provides different information. When the user enters the menu providing the advertising data and receives the advertising data for a certain period of time, the user can use the wireless terminal's fee or discount on the purchase of the advertising product. To provide.

When the wireless terminal 100 requests the WAP server 200 by encrypting the information in the HDTP format to execute the wireless Internet, the WAP server 200 may start the wireless Internet by performing an authentication operation on the wireless terminal 100. If the authentication is permitted, the wireless terminal 100 is used to input a site of the desired content provider 300 to perform wireless Internet (steps S70, S71, S72, and S73).

The WAP server 200 converts the information received from the wireless terminal 100 into the HTTP / HTTPS format, sends a request for access signal to the content provider 300 on the Internet, which is a desired site, and logs in. The menus are provided in a tree structure and are output on the screen of the wireless terminal 100. When the user selects a desired menu and transmits a request signal for information, the content provider 300 recognizes and analyzes the request signal and performs HDML, HTML or CGI. The service providing information is determined through the program call, and the information is executed to transmit the request information to the WAP server 200 through the HTTP / HTTPS protocol (steps S74 and S75).

The WAP server 200 converts the request information in the HTTP / HTTPS format received from the content provider 300 into a wireless markup language, encrypts it, and transmits the encrypted information to the user's wireless terminal 100 (step S76).

After checking the request information received by the wireless terminal 100 and during web surfing, the user selects an advertisement data menu from various menus having a tree structure, and the advertisement provider 400 provides an HTTP / HTTPS format to be provided to the user. The advertisement data is transmitted to the WAP server 200, and the WAP server 200 converts the received advertisement data of the HTTP / HTTPS format into a wireless markup language that can be viewed by the user's wireless terminal 100 and encrypts the advertisement data. Are transmitted (steps S77, S78, S79).

Received advertisement data is displayed on the screen of the user's wireless terminal 100, the user moves to another desired menu to perform the wireless Internet, or go to the desired content provider 300 to continue the wireless Internet (step S80, S81).

As described above, the present invention provides the advertisement data desired by the user by providing the advertisement data as a menu at the time of movement of the menu by accessing the wireless Internet with the wireless terminal, when the wireless terminal is manufactured or the advertisement data is provided. Only data may be received, or may not be received. If no setting is made, the advertisement provider 400 receives the advertisement data normally supplied, and at this time, when the user receives the advertisement data, Receiving the advertising data or purchasing the advertising data products, etc. discounts or discounts the fee of the wireless terminal 100 benefits the recipient of the advertising data.

In addition, the display of the advertisement data on the user's screen can also set the number of times the user wants, mainly by receiving the advertisement data on the screen at a time when the reception of the information takes a long time or delayed by the user to the wireless terminal (100) Minimize the delay in using

As described above, the present invention inserts the advertisement data using a markup language such as HDML, WML, etc. during a certain period of time when accessing the wireless Internet using the wireless terminal, disconnecting, or moving the main menu and the submenu. When a user views an advertisement by configuring a menu for advertisement such as posting an advertisement, storing an advertisement when the wireless terminal is provided to the user, or storing an anniversary or telephone number information on the wireless terminal. By providing advertisements to wireless Internet users in a way that discounts the fee when using the product or the purchase of the product, it creates an additional advertising market and provides various information acquisition routes to the user.

Claims (3)

Receiving a connection signal from the wireless terminal, the server receiving the connection signal, receiving authentication information for authenticating whether the user uses the service from the wireless terminal, and transmitting a response signal to the wireless terminal; Transmitting, by the server, an access signal to the content provider when an address of a content provider is input from the wireless terminal; Receiving, by the server, menu information supplied from the content provider and displaying the menu information on a screen of a user's wireless terminal; When the request signal for the desired menu information is received from the wireless terminal, the server receiving menu information from the content provider and transmitting the received menu information to the wireless terminal; After the reception of the menu information in the wireless terminal, before moving to another menu or disconnecting, the server requesting advertisement data from an advertisement provider; When the advertisement data is received, the server transmits to the wireless terminal to display on the screen of the user's wireless terminal, characterized in that the advertisement providing method using a wireless terminal. The method of claim 1, The requesting the advertising data When the wireless terminal is connected to the wireless Internet, transmitting the unique information of the user to the advertisement provider by the server; The advertising company analyzes the received unique information of the user, and transmits the advertisement data corresponding to the unique information to the server according to the analyzed unique information, characterized in that the advertisement providing method using a wireless terminal. . In a wireless terminal in which a predetermined advertisement is stored, Receiving the access signal from the wireless terminal, receiving the access signal from the wireless terminal, and receiving authentication information for authenticating whether the user uses the service, and transmitting a response signal to the wireless terminal; Transmitting, by the server, an access signal to the content provider when an address of a content provider is input from the wireless terminal; Receiving, by the server, menu information supplied from the content provider and displaying the menu information on a screen of a user's wireless terminal; Receiving menu information from the content provider and transmitting the request information of the desired menu information from the wireless terminal to the wireless terminal; And displaying the advertisement data previously stored in the wireless terminal on the screen after the reception of the menu information on the wireless terminal, before moving to another menu, or before releasing the connection to the wireless internet. Advertising providing method using a wireless terminal.