KR20020078550A - A System and Method for transferring and operating data which is used for providing advertisement to the inside of Bus - Google Patents

Abstract

PURPOSE: A bus internal advertising system and a method for transmitting and executing advertising data for the same are provided to transmit various kinds of data including advertising contents through a wire/wireless communication and to display the contents. CONSTITUTION: An advertisement contents database(11) stores and manages advertisement contents. An additional information database(12) and a DBMS(13) store manage news or additional information. A central control system(10) mounts a remote management program capable of controlling a bus remotely through a general wire/wireless Internet in accordance with a predetermined condition set previously. The first transmitting/receiving unit(31) transmits data being managed in the databases(11,12) to a client system(20) in a bus(100) through a conventional wireless communication terminal(33) such as a wireless antenna, an access point, a Blue Tooth, and a satellite communication technique including a GPS. The second transmitting/receiving unit(32) receives data from the first transmitting/receiving unit(31) and transmits mileage-recording data being output from a monitoring unit(40) to the central control system(10) or an additional server in real time. A client system(20) comprises a data storing device(23) for receiving and storing data received in the second transmitting/receiving unit(32) and a display device(21) for displaying advertising data in accordance with a predetermined condition.

Description

A system and method for transferring and operating data which is used for providing advertisement to the inside of bus}

The present invention provides a voice and video advertisement system at the same time and sometimes differently from a bus advertisement, a sticker, a voice advertisement performed after a bus stop announcement, and an LED advertisement using a BEEPER (PAGER) wireless communication network. Maximizes the effectiveness of advertisements by providing advertisements made of only video or voice, and transmits real-time life information and other useful contents in addition to advertisements and shows them to passengers, in contrast to existing methods of providing advertisements only. It is to provide a more effective advertising method that can reduce the passengers' rejection.

Furthermore, the present invention uses the above-mentioned advertisement system to identify a situation that may occur during driving of the bus, such as driving speed of the bus, stopping time, position of the bus by time zone, starting off while driving, and the like through GPS (Global Positioning System) technology. To provide a way to remotely monitor and manage the operating status of the bus in the central control system 10 and / or the garage.

Recently, wired Internet has been used for various purposes such as e-mail, newsgroups, file transfer, information transmission and retrieval as data transmission speed is increased due to the spread of high speed communication network. Wireless related technologies include wireless communication and development of wireless Internet (PCS, CELLULAR, PRE-IMT2000, IMT-2000, 4th generation communication technology) according to the development of wireless communication technology, and wirelessly transmit data by wirelessly connecting a short distance. BLUETOOTH technology, which wirelessly controls and controls LANs and near-field electronics, is evolving. With the development of wired and wireless communication and control technology and the demand for this technology exploding, the business using wired and wireless communication and control technology is rapidly expanding.

As the business using wired / wireless communication and control technology spreads, advertisements which are qualitatively different from conventional advertisements appeared one after another, and by using such wired / wireless communication and control technology, existing simple advertisements are more beneficial to consumers and high quality service. There is a need for advertising to provide.

SUMMARY OF THE INVENTION The present invention has been made to solve such a demand, and installs a display device inside the bus 100 and transmits various data including advertisement contents to the display device through a wired / wireless communication and control technology stored in a central control system. The present invention proposes a method of displaying the same and a bus remote control management system related thereto.

In addition, the present invention in connection with the transmission system 30 including the GPS, such as the running speed of the bus, the stop time, the position of the bus for each time zone, the start-off while driving, etc. 10) and / or transmit to the garage, the ability to remotely manage the operation of the bus.

1 is a conceptual diagram of an advertisement data providing system according to the present invention;

2 is a flow chart illustrating an advertisement data transmission step according to the present invention.

3 is a flowchart illustrating a process of providing additional information of an advertisement data providing system according to the present invention.

In order to achieve the above object, the present invention provides an advertisement contents database 11 for storing and managing advertisement contents (hereinafter referred to as advertisement data) and / or additional information for storing and managing news or additional information (hereinafter referred to as additional information data). A central control system (10) including an information database (12) and a DBMS (13), and equipped with a remote management program capable of remotely controlling a bus through a normal wired or wireless Internet according to a predetermined predetermined condition; The client system 20 inside the bus 100 may transmit data managed in the database 11 and 12 through a known wireless communication network 33 such as satellite communication technology including wireless ANTENNA, ACCESS POINT, BLUETOOTH and GPS. Receives data from the first transmission and reception unit 31 and the first transmission and reception unit 31 for transmitting the data to the central control system 10 or separately. A transmission system 30 composed of a second transmission / reception unit 32 for transmitting in real time to a server of the present invention; A client system 20 comprising a data storage device 23 for receiving and storing the data received by the second transmitter / receiver 32 and a display device 21 for displaying advertisement data according to a predetermined condition; Is done.

1 shows a conceptual diagram of an advertisement data providing system according to the present invention, which will be described in more detail as follows.

The central control system 10 includes a management program 14 for storing and managing pre-produced advertisement data and remotely controlling a bus via a normal wired or wireless Internet according to a predetermined predetermined condition.

The transmission system 30 includes a first transmission and reception unit 31 mounted in the central control system 10 and a second transmission and reception unit 32 mounted in the client system 20 installed in the bus 100. And controlling or managing wireless ANTENNA, ACCESS POINT or short-range electronic equipment used to wirelessly transmit data between the two transceivers 31 and 32, and using satellites including BLUETOOTH and GPS, which are technologies for transmitting data between each other. It consists of a wireless communication network 33 including satellite communication or a mobile communication network (PCS, CELLULAR, PRE-IMT2000, IMT-2000, 4th generation communication technology), which has recently undergone rapid technological development.

The client system 20 is a system mounted on each bus 100 and includes a client server 22 composed of a CPU, a data storage device 23, a memory, a graphics card, and a display device 21 corresponding to a monitor or LCD. It consists of. In addition, the client system 20 further comprises a position coordinate comparing means 25 for comparing the real-time position coordinate values of the bus received from the monitoring means 40 with the preset position coordinate values of the respective stations. .

The second transmitter / receiver 32 mounted inside the bus 100 and interworking with the client system 20 may be configured to have a wireless LAN compatible with wireless ANTENNA or ACCESS POINT, or may share a signal with a BLUETOOTH technology and a device. It is also possible to embed CHIP SET compatible with protocol, and it is compatible with wireless data transmission technology by having a protocol stack compatible with satellite communication telecommunications CHIP (including set-top box) or mobile communication network. It can be configured with a Chip Set with a protocol.

In addition, the system according to the present invention using the GPS and wireless data communication technology known driving status monitoring means 40 for monitoring the driving status of the bus such as driving speed, stop time, location of the bus by time zone, starting off while driving, etc. And the driving record data output from the monitoring means 40 by the second transmitter / receiver 32 mounted on the client system 20 installed inside the bus through GPS and wireless data communication technology. It is configured to transmit in real time to the control system 10.

When explaining the operation and effect of the system of the present invention configured as described above with a preferred embodiment as follows.

The present invention can be applied from the step of remotely starting the bus that is in the garage and waiting to run to secure the power of the client system 20.

FIG. 2 is a flowchart illustrating a procedure for transmitting advertisement data according to the present invention to a bus waiting to run in a garage. Referring to FIG. 2, a remote start process of a bus according to the present invention will be described. The management program 14 of the system 10 causes the first transmission / reception unit 31 to transmit a signal requesting the operation of the remote start device 50 of the bus to the first transmission / reception unit 31 when the preset time is reached, and via the communication network 33. The second transmitter / receiver 32 in the interior receives the signal to start the remote start device 50. When the power of the bus is applied, the client system 20 is controlled by the power controller 24. It is started automatically.

When the client system 20 is activated by the remote control, the central control system 10 transmits the advertisement data stored in the advertisement database 11 to the client system 20 in the bus. The advertisement data is stored in the storage device 23 of the client system 20 via the first transmitting and receiving unit 31, the communication network 33 and the second transmitting and receiving unit 32, and when the transmission of the advertising data is completed, the central control system The management program 14 of (10) instructs the stop of the client system 20 and the remote start device 50 via the transmission system 30 to complete the preparation for the operation of the bus.

In addition to the advertisement database 11 provided in the central control system 10 of the present invention, by further comprising an additional information database 12 for storing additional information, the client system 20 by the above-described procedure at the same time the additional information Of course it can be transmitted and stored in.

The data stored in this manner is automatically displayed on the display apparatus 21 by executing the advertisement data playing program mounted on the client system 20 that is powered by the start of the bus driver for normal driving.

In addition, the client system 20 according to the present invention allows the position coordinate values of the bus stop or the stop station to be inputted and managed in advance so that the advertisement data display of the client system 20 when the bus approaches the stop or the stop station. In addition, the station name or the station name, as well as additional information related to the station or the station (location information of nearby government offices or surrounding traffic usage information, the origin of the local name, etc.) may be displayed on the display device.

3 is a flowchart illustrating a step of providing additional information data by the advertisement data providing system according to the present invention.

To this end, the client system 20 inside the bus receives the real-time position coordinate values of the bus from the known driving status monitoring means 40 and compares them with the position coordinate values of the bus stops previously inputted. When the client falls between the lower limit value and the upper limit value of the position coordinate of the preset stop, or falls within a predetermined range, the client stops executing the advertisement data playing program and plays the additional information data. The system 20 further comprises positional coordinate comparing means 25.

Furthermore, the central control system 10 can directly control the execution interruption of the playback program of the client system 20 as well as wireless data communication including GPS even during the execution of the playback program of the client system 20. It is possible to control specific data to be transmitted and stored to the client system 20 using the technology, and to control the client system 20 to reproduce specific data preferentially. By this configuration, the central control system 10 stops this even when the client system 20 in the bus is executing the advertisement data, and transmits important real-time news data to the client system 20 to reproduce it. will be.

In order to ensure that the client system 20 of the present invention is normally terminated even when the bus is turned off, the power control device 24 inside the client system 20 secures its own power required for system execution for a minimum time. Done. The present invention configured as described above allows the second transmitter / receiver 32 receiving the start-off signal from the monitoring means 40 to transmit the signal to the central control system 10 and to the client system 20 at the same time. Upon receiving the signal, the client system 20 stops executing the data reproducing program and performs an end operation.

In addition, the system according to the present invention is configured to interlock with the known driving status monitoring means 40, so that the driving record data of the bus such as the driving speed of the bus, the stopping time, the position of the bus for each time zone, starting off during driving, etc. The central control system using the wireless data communication technology including GPS for driving record data output from the monitoring means 40 by the second transmitter / receiver 32 mounted on the client system 20 installed inside the bus. 10 is configured to allow real-time transmission.

That is, the central control system 10 and the client system 20 according to the present invention includes a configuration capable of converting data signals generated from the known driving status monitoring means 40 into data that can be recognized by itself. Because of this, the real-time operation of the bus can be managed centrally and efficiently.

Such a bus internal advertising system of the present invention and the method of providing the advertisement reduce the dissatisfaction with the advertisements of the consumer to maximize the advertising effect and provide the consumers with new advertisement media by providing differentiated advertisements according to the route of travel. In addition, the transport company has an effect of increasing the bus operating efficiency by providing an advantage of managing the driving situation in real time while driving the bus.

Claims (6)

In the advertisement system for transmitting and receiving the advertisement data between the central control system 10 and the client system 20 including a database management system and a control program for managing the advertisement data by a transmission system 30 using a wireless communication network, The advertisement contents database 11 storing and managing advertisement contents (hereinafter referred to as advertisement data) and / or the additional information database 12 and DBMS 13 storing and managing news or additional information (hereinafter referred to as additional information data) A central control system 10 including a remote management program for remotely controlling a bus through a normal wired or wireless Internet according to a predetermined predetermined condition; The client system 20 inside the bus 100 may transmit data managed in the database 11 and 12 through a known wireless communication network 33 such as satellite communication technology including wireless ANTENNA, ACCESS POINT, BLUETOOTH and GPS. Receives data from the first transmission and reception unit 31 and the first transmission and reception unit 31 for transmitting the data to the central control system 10 or separately. A transmission system 30 composed of a second transmission / reception unit 32 for transmitting in real time to a server of the present invention; The data storage device 23 for receiving and storing the data received by the second transmitter / receiver 32 and the display device 21 for displaying the advertisement data according to a predetermined condition, and for a predetermined time even when the main power is cut off. A client system 20 composed of a power supply control device 24 for supplying the same; A known driving status monitoring means 40 mounted inside the bus and monitoring driving status of the bus such as driving speed, stop time, location of the bus for each time zone, starting off during driving, and the like; It is interlocked with the monitoring means 40, and known remote start device 50 for controlling the start / off of the bus by a specific signal; The advertisement system and / or additional information of the client system 20 are provided to the passenger by the display apparatus 21, and the driving record data detected by the monitoring means 40 is centralized by the transmission system 30. Advertising system in the bus, characterized in that the transmission in real time to the control system (10). The method of claim 1, wherein the client system 20 The storage device 23 manages the preset position coordinate values of the respective bus stops, and at the same time, inputs the real time position coordinates of the bus received from the monitoring means 40 and the preset settings of the bus stops. It further comprises a comparing means 25 for comparing the position coordinate values, If the real-time position coordinate value is within a predetermined range compared to the position coordinate value of the preset station, the execution of the advertisement data playback program is interrupted and the additional information data in the bus is characterized in that the reproduction of the additional information data . The system of claim 1 or 2, wherein the central control system (10) Control and execution of the playback program of the client system 20, change of priority of execution data, and the like during transmission of the playback program and the transmission of the specific data to the client system 20 through the transmission system 30. Advertising system in the bus, characterized in that to be controlled as possible. Transmission and execution of advertisement data for transmitting and receiving the advertisement data between the central control system 10 and the client system 20 including a database management system and a control program for managing advertisement data by a transmission system 30 using a wireless communication network. In the method, A first step of starting a bus from the management program 12 of the central control system 10 according to a preset time condition and applying power to the client system 20 by starting the bus; A second step of transmitting designated data from the management program 12 of the central control system 10 to the storage device 23 of the client system 20 via the transmission system 30, and confirming whether the transmission is completed; Wow; A third step of the management program (12) terminating the client system (20) and the remote start device (50) by the end signal of the second step; When the power is supplied to the client system 20 by the start-up operation of the bus, a fourth step of displaying data stored in the storage device 23 on the display device 21 by a playback program is performed. Advertising data transmission and execution method. The method of claim 4. The fourth step is A step of the client system 20 receiving a real-time position coordinate value of the bus from the driving status monitoring means 40; A step B for determining whether the value input by the step A falls between the lower limit value and the upper limit value of the position coordinate value of the stop set in advance in the storage device 23 or within a predetermined range; And stopping the execution of the advertisement data playing program of the client system 20 and playing the additional information data according to the result of the step B. The advertisement data transmitting and executing method in the bus further comprising a . The method of claim 4 or 5, wherein the fourth step A step D for receiving driving record data such as a driving speed of the bus, a stop time, a location of a bus for each time zone, a start-off while driving, and the like from the monitoring means 40; E step of transmitting and storing the data received by the step D in real time to the central control system 10 by the transmission system 30 including the first transmission and reception unit 31 and the second transmission and reception unit 32 Advertisement data transmission and execution method inside the bus, characterized in that by further comprising a monitoring the integrated driving state of the bus.