KR20020077942A - Media trade system by using network and operation method thereof - Google Patents

Abstract

PURPOSE: A media transaction system and method is provided to enable a media owner or an idea provider to consign a transaction or an operation of a media, to sell the media and to pay a profit dividend to the media owner or the idea provider according to a contract. CONSTITUTION: The system comprises an operation controller(104), a media collection processor(105), a trust processor(106), a media sale unit(108), a database(110), and a trust account processor(107). The operation controller(104) performs an overall control in a transaction in the system. The media collection processor(105) analyzes specific ideas offered by a media owner, and commercialize the ideas. The trust processor(106) entrusts an operation or a sale of previously owned media or a new media. The media sale unit(108) registers the media offered by a media owner according to a contract. The database(110) stores the registered media, and personal data on the media owner. The trust account processor(107) manages the trust account established in a bank for managing a profit dividend between an operator and a media owner.

Description

MEDIA TRADE SYSTEM BY USING NETWORK AND OPERATION METHOD THEREOF}

The present invention relates to a media trading system using a network and a method of operating the same, and more particularly, when a specific medium is operated and a trading transaction is provided from an unspecified number (medium stock, an idea provider) through a predetermined network, The present invention relates to a media trading system and a method of operating the same, which perform advertisement selling or selling according to the act, and provide the media owner / idea provider with the profit generated as a result of the execution.

Currently, the general public who owns a medium such as a certain object / idea / business plan to develop and commercialize it is a professional who trades technical skills such as providing planning, design, analysis, etc. for the specialty in various fields. The general public should visit such consulting firms in person and perform a series of procedures for consulting and transaction contracts to commercialize the media. In accordance with the spread of the infrastructure, there is a situation in which an online method for requesting information on a certain transaction is provided after a customer searches for a consulting company in the relevant field.

In such an offline and online manner, the customer may select one of the methods for more convenient and accurate information by referring to his / her schedule management, or use a combination of the two methods to make efficient work promotion. have.

However, in the case of developing and commercializing a certain medium as described above, when a customer needs to visit a consulting company several times, the time / economic burden is large, and also in the method of conducting a media transaction through the Internet, After connecting to a given website and receiving information retrieval, information request and requested information, and in order to promote / sell the media after such information retrieval, a separate transaction contract must be concluded. Visiting a company to enter into a contract, there was a point that can not be expected to save time in particular.

In addition, even for a certain medium provided by the customer for the transaction, the operator in charge of the transaction simply receives the medium and connects it to an individual / company who wants to purchase the medium. There was a difficult problem such as a lot of time and effort to commercialize.

Accordingly, an object of the present invention is to conduct a transaction such as advertising sales and media sales in an advertiser or media market that requires the media when the media owner who owns the media is entrusted with the operation and sale of the media. The present invention provides a media trading system and a method of operating the same, using a network that allows the media owner and the operating medium to receive a predetermined profit at a predetermined rate.

In addition, the present invention is to analyze the idea proposed by the idea provider to commercialize the idea according to the merchandise or not, and to distribute the proceeds generated by the transaction activity such as advertising sales and media sales at a certain ratio with the idea provider. There is another purpose.

The media system using the network of the present invention for achieving the above object is provided with a media idea from a plurality of media owners owning the medium through a certain network, advertising sales in the advertiser or media market in accordance with a predetermined transaction And a system in which the media system operation module unit and the media owner can receive dividends as a percentage of the proceeds from the sale of the media, wherein the media is purchased / owned in accordance with a predetermined scheme and traded after proposing / consigning a specific media. After classifying the first to n-th media owners who receive a predetermined profit generated according to the act, and the media provided from the first to n-th media stocks into an idea competition process and a consignment transaction process according to a predetermined transaction activity, Conduct trading in the first to nth advertisers or media markets, A media system operation module unit for providing the first to n-th media owners with a predetermined amount of profits from the sale and the sale of the media based on a certain contract with the first to n-th media owners; In accordance with the control operation of the module unit is configured to include a financial institution opened the trust account of the first to n media shares so that the dividend amount can be automatically transferred.

The media system operation module unit may include an operation control unit which performs an overall control operation on the transaction activity, a media collusion processing unit that processes a process of analyzing and commodifying a specific medium provided according to the idea of the media owner, and operation of the specific medium. The trust processing unit that entrusts the sale and the media received from the media owner through the media sales unit according to a certain contract, and stores the registered media, and also stores personal information about the media owner in an integrated manner. Characterized in that it comprises a database to manage.

The trust processing unit trusts only the operation of the medium by the media owner, and the media owner returns the entrusted medium when the entrusted period expires, and when the media owner entrusts the operation of the medium and the entrusted period expires, It is characterized by consisting of a complex trust processing unit to allow the media owner to recover the principal of the sale.

In addition, a method of operating a media system using a network includes operating a media system from an unspecified number of media owners who own a predetermined number of media or a predetermined media in a state in which predetermined membership registration is performed through an online / offline media through a network. After receiving a predetermined idea according to the idea contest of the module part or receiving a certain medium according to the media consignment decision of the media, and conducting a review and analysis on the ideas proposed from an unspecified number according to the idea contest or the consignment transaction In order to create an idea medium through merchandising and manage a certain amount of profit generated from the sale / sale of the idea medium, it concludes a contract with the media system operation module, or simply manages the medium determined by the consignment transaction. Predetermined among the complex trust management Recalling a certain amount of revenue generated through the process of signing a contract for a media trust in which a transaction is made through a business method, and through the sale of advertisements to the advertiser and the sale of the media in the media market according to the transaction activity in the advertiser and media market after the contract is concluded. In accordance with the terms and conditions of the contract, the media owner and the media system operating module unit is provided, each of which is characterized in that the process is provided.

According to the idea public offering, the idea medium whose commercialization is determined is sold directly by the media system operation module unit according to the owner of the medium, or commissioned by the media system operation module unit. Characterized in that the transaction is carried out.

In the simple trust process, if the media owner entrusts the media operation to the media system operation module unit, only the operation profit generated through the transaction for the media is supplied, and if the media owner expires, the entrusted media is terminated. It is characterized by the return of the media owner.

In addition, the composite trust process is characterized in that the media owner receives the operating profit generated through media consignment to the media system operation module unit, and when the consignment period expires, the media owner sells the entrusted media and recovers the selling principal. It is done.

1 is a block diagram showing a media trading system using a network according to a preferred embodiment of the present invention;

2 is a detailed block diagram illustrating a media system operation module of FIG. 1;

3A and 3B are flowcharts illustrating a method of operating a media trading system using a network according to a preferred embodiment of the present invention;

4 is a flow chart showing a simple trust management process in FIG.

FIG. 5 is a flow chart showing a complex trust operation process in FIG.

* Description of the symbols for the main parts of the drawings *

100: media system operation module, 104: operation control,

106: trust processing unit, 108: media sales unit,

110: database, 120: media stock,

130: advertiser, 140: media market,

150: financial institutions.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram showing a media trading system using a network according to a preferred embodiment of the present invention, Figure 2 is a detailed block diagram showing a media system operation module of FIG.

As shown therein, the first to nth media stocks which have a terminal for owning a certain media, purchasing media in a media market, or owning a media through a development process and performing data processing through a network. The first and the second through 120a-120n and the first to n-th media stock (120a-120n) to receive a media idea to commercialize, or to generate profits generated throughout the transaction, such as operation and trading of such media Media system operation module unit (100 (hereinafter abbreviated as 'operating medium') and the media idea provided / entrusted from the operating medium 100 for a predetermined ratio and the distribution process with the n-th media owner, and pays a predetermined price) The first to nth advertisers 130a-130n and the media market 140, and the first to nth advertisers 130a-130n and the media to perform a predetermined transaction, such as buying or selling a media idea. To deposit the line proceeds caused by the trade of and 140, wherein the configuration is included like the first to the n primary medium financial institution 150 has a trust account of (120a-120n).

Here, the media owners 120a-120n can be classified into an unspecified number having only an idea, a media owner having an idea medium determined to be commercialized according to a predetermined idea contest procedure, or a media owner who owns a predetermined medium as described above. have.

In addition, the operating medium 100 analyzes and commercializes a particular idea provided according to the idea application of the operation control unit 104 and the media owner 120a-120n to perform the overall control operation for the transaction. A media contract processing unit 105 for processing, a trust processing unit 106 for consigning the operation / sale of the idea medium or a previously owned medium, and a medium provided from the media owners 120a-120n according to a certain contract. And a database 110 for registering and storing the registered media through the media sales unit unit 108 and storing and storing the personal information on the media owners 120a to 120n and the first to nth. The trust account processor 107 is configured to manage a trust account (Nostro account) opened in an affiliated financial institution in order to manage revenue distribution between the media owners 120a-120n and the operating medium 100.

The trust processing unit 106 is a simple trust processing unit 106a which allows the media owners 120a-120n to entrust the operation of the media only and returns the entrusted media to the media owners 120a-120n when the entrusted period expires. The medium owner 120a-120n entrusts the operation of the medium, and when the contract period expires, the medium owner 120a-120n comprises a complex trust processing unit 106b for returning the selling capital of the medium. .

In addition, the database 110 may specifically classify and manage the respective DBs such as the member DB 110a, the media DB 110b, and the contract DB 110c for storing the data for which the contract for the media trust is completed.

Reference numeral 102 is an interface unit 102 provided so that the operating medium 100 of the present invention can transmit and receive data through a data communication network.

Hereinafter, a method of operating a media trading system using the network configured as described above will be described. The present invention provides a media owner who owns a predetermined medium or an unspecified number of people connected to the operating medium 100 (that is, a general public having only ideas). Is connected to the operating medium 100 via their own terminal on-line (website, e-mail) or directly through a fax or the like, and is presented at a predetermined position on a website supported by the operating medium 100. The media suggestion corner or the media consignment corner can be used to suggest or entrust your own media.

The media transaction activities through the media proposal corner or media commissioned corner will be described separately.

First, when an unspecified number of ordinary people (media owners) who have a predetermined idea submit their ideas during the idea contest proposed by the operating medium 100 (step 200), the operating medium 100 receives a plurality of the applicants. The screening of ideas is used to select ideas with merchandise, and a plan for merchandising selected ideas is established through a review and analysis process (step 202). In other words, through the review and analysis process, it is examined whether there is a possibility of commodity for price and quality in the market, and establishes the feasibility and development direction of the medium through a public opinion survey such as a series of consumption tendency analysis.

If such a review analysis determines that a particular medium proposed by the media owner 120 has a potential for marketability / commerciality (yes in step 204), the operating medium 100 enters into a contract with an idea provider and The idea medium is commercialized based on the step (206). Such commercialized media are processed into advertisements corresponding to the first to nth advertisers 130a-130n according to the advertisement strategy according to the operating medium 100, and then sold. When 130n) purchases such an advertisement, the purchase cost is that the operating medium 100 and the idea provider are allotted the purchase cost according to the contract, that is, all the contents of mutual revenue sharing and rights relations (step) 208).

In addition, the media may be sold to an unspecified number in the media market 140. In this case, the selling price is allocated to the operating medium 100 and the idea provider according to a predetermined ratio. That is, according to the transactional behavior of the operating medium 100, the operating medium 100 performs a series of transactional activities, such as selling the idea medium as an advertisement to an advertiser or selling the medium to a market, where the transaction Revenues generated by the acts (ie, advertising fees, selling price, royalties), etc. will be distributed to the media owners based on the contract details.

In this case, when the contract of the media suggested by the media owner is concluded, the media sales unit 108 is stored in the DB (contract DB) 110c (step 210), as well as when the media owner registers. As a member, the member is stored and managed in the member DB 110a so as to receive benefits from various events to be performed by the operation medium 100, and the media sold / sold in the advertiser 130 or the media market 140. By storing and managing in the media DB 110b, it is possible to more effectively manage a certain member (media owner), the contents of the media, and the like.

In addition, the registered idea medium may distribute predetermined profit generated through media sale according to whether the media ownership is owned by the operating medium 100 or whether the idea provider has media ownership as a media owner. Step 212). In other words, if the operating medium 100 has media ownership, the profits that the operating medium 100 receives through the sale of the medium are distributed at a predetermined rate with the idea provider according to the contract agreement (step 214, Step 216), if the idea provider has media ownership as a media owner, a consignment transaction act which will be described later in a state in which a certain price is paid to the operating medium 100 for review / analysis of the ideas submitted by the idea provider. Through the operating medium 100 and the dividends are received (yes in step 218, step 224).

Meanwhile, as described above, the media owners 120a-120n access the operating medium 100 of the present invention online / offline to trade the media, and receive the profits generated according to the transaction results. Without a trade relationship between ideas and media, the media owner is entrusted with a general management policy on the operation and sale of the media within a certain period of time, and sells advertisements or returns from the media sales to the media owner within the consignment period. It is possible to propose a media operation method to give, usually the media owner 120a-120n owns a certain medium, or purchased the media at a certain price in the media market 140, or The media may be classified into media owned through procurement, and media owned and purchased through the joint purchase system of the operating media 100.

When the operation process for the consignment request is described, the media owners 120a-120n owning the media access the operating medium 100 in the state of owning the specific media as described above, and operate or trade the media. When the entrustment is requested (step 222), the media owner 120a-120n decides on the consignment method of the medium, such as a simple trust method or a complex trust method (step 224, step 226). ).

In this case, when the medium trust is selected by selecting any one of the above trust methods (steps 228 and 232), the media owners 120a to 120n must be preceded by a consent procedure for the predetermined terms and conditions provided by the operating medium 100. A contract for media trust is then concluded (step 230-step 236). The contract contents for the media trust will include the contents of the consignment medium, the consignment period, the scope of consignment, the trust remuneration rate, the dividend receiving account, and the general contract contents.

On the other hand, the operating medium 100 is stored in the medium DB (110b) according to a predetermined classification criteria for the consigned medium in which the trust contract is concluded, and the operating medium 100, the profits generated in accordance with the closing of the transaction, etc. In order to manage their dividends fairly, a media institution should open a trust account for media.

From the above state, the operating medium 100 sells the advertisement to the advertiser 130 using the advertising media stored in the media DB (110b), or provides the media to the media 140 as a transaction object to the trading object and It is sold through the act of trading. At this time, the cost for the consignment medium is determined by comprehensively determining the technology / marketability / commerciality between the media owner 120 and the operating medium. When the consignment media is sold to the advertiser 130 or sold in the media market 140 to generate profits, the costs related to the operation and sale of the consignment media are deducted from the proceeds, or mutually agreed on the operating profit after deduction. Dividends are deposited into the financial account designated by the consignor using the proceeds from the deduction of a trust fee (steps 238 and 239).

Meanwhile, as described above, when the media owner 120 entrusts the media, only the operation of the media is entrusted. During the entrustment period, the media owner 120 receives the operation profit generated by the transaction of the operating medium 100 and the entrustment period expires. When the consigned medium is returned, a simple trust method of returning the entrusted medium and a complex trust method of selling the entrusted medium at the time when the entrusted period expires and receiving the selling principal are entrusted.

This will be described with reference to FIGS. 4 and 5.

First, the simple trust process will be described with reference to FIG. 4. When the media owners 120a-120n decide to entrust the medium according to the simple trust management method (step 240, step 242), the operating medium is as described above. Advertisement is sold to the advertiser 130 by using an advertisement selling technique, or a consignment medium is provided to the media market 140 as a trading object, and the sale is performed through trading (step 244). The operating profit is then deposited in the mediaist trust account opened in the financial institution 150 (step 246). When the consignment period expires as the transaction for the medium is completed, the media owner 120a-120n terminates the trust agreement by receiving the entrusted medium (steps 248 and 250).

However, when the media owner 120a-120n decides to entrust the media according to the complex trust process (steps 260 and 262), the operating medium sells / sells the consigned media provided from the media owner 120a-120n. Conducting the act, and depositing the generated operating profits into the media owner's trust account (steps 264 and 266), where the consignment period referred to in the contract for the media trust ends (yes in step 269). The operating medium then disposes the medium and returns the principal to the media owners 120a-120n, thereby ending the trust process (steps 270 and 272).

On the other hand, according to the media trading system using the network of the present invention and its operation method, it is limited to paying the profits generated under a certain contract to the media owner who provided the media through media idea contest and media consignment. Although an example has been described and illustrated, it is possible that various modifications can be made to carry out media transaction activities through exchanges with other media, as well as the profits thereof, even though the modified embodiments protrude. It should not be individually understood from the technical spirit or the prospect of the present invention, but should fall within the claims appended to the present invention.

As described above, according to the media trading system and the operating method using the network of the present invention, if an unspecified majority interested in the development of the media suggests the media, a certain amount of profit is obtained after comprehensively examining the merchandise / marketability of the media By making it possible, media proponents can more easily commercialize the media and share certain benefits from media transactions with the operators.

In addition, if the media provider entrusts the media to be provided to the operating media for a certain period of time, the profits generated from advertising sales and media sales can be provided at a certain rate, thereby reducing the risk of investment and compared to other investment products. You can expect high returns.

Claims (7)

Receive media ideas from a number of media owners who own the media through a certain network, and according to a predetermined transaction, the media system operation module unit and the media as a percentage of the proceeds from the sale or sale of media in the advertiser or media market. In a system provided for media owners to receive dividends, The first to nth media stocks 120a-120n and the first to nth, which purchase / own certain media according to a certain method, and receive a predetermined profit generated by a transaction after proposing / trusting a specific media. After classifying the media provided from the nth media stock (120a-120n) into an idea competition process and a consignment transaction process according to a certain transaction behavior, the first to n-th advertiser according to the selection decision of the media owner (120a-120n) (130a-130n) or the media market 140, and a certain amount of profits from advertisement sales and media sale, etc. are allocated based on a certain contract with the first to nth media stocks (120a-120n). A media system operation module unit 100 which provides an amount to the first to nth media owners 120a-120n and the dividend amount can be automatically transferred according to a control operation of the media system operation module unit 100. The first to n th media stock 120a-12 so that Media trading system using a network, characterized in that comprises a financial institution (150) opened a trust account of 0n). The method of claim 1, The media system operation module unit 100 analyzes and commercializes a specific medium provided according to the idea application of the operation control unit 104 and the media owners 120a-120n to perform an overall control operation on the transaction activity. Media sales unit 105 to process the process and the trust processing unit 106 to entrust the operation / sale of the specific medium and the media received from the media owner (120a-120n) media sales unit in accordance with a certain contract And a database (110) for registering and storing the registered media through the unit (108), and for storing and managing personal information on the media owners (120a-120n). Media trading system used. The method of claim 2, The trust processing unit 106 includes a simple trust processing unit 106a which allows the media owners 120a to 120n to entrust only the operation of the media, and returns the entrusted media to the media owner when the entrusted period expires, and the media owner 120a. -120n) is a media trading system using a network, characterized in that composed of a complex trust processing unit (106b) for entrusting the operation of the medium and when the consignment period has expired, the owner of the medium to recover the principal. Receive a predetermined idea from the media system operation module department's idea contest from a media owner who owns a certain medium or a certain medium that proposes a predetermined medium while performing a certain membership registration through an online / offline medium through a network; or Receiving a certain medium in accordance with the media consignment decision of the media owner; After conducting a review and analysis on ideas proposed from an unspecified number in accordance with the idea contest or consignment transaction, the media system is operated to create an idea medium through merchandising and to manage predetermined profits generated by the sale / sale of the idea medium. Signing a contract for a media trust in which a transaction is concluded with a module unit 100 or through a predetermined operation method selected from a simple trust management or a complex trust management of a medium determined by a trust transaction; After the contract is concluded, a certain amount of profit generated through the sale of the media in the media market 140 and the advertisement sale to the advertiser 130a-130n according to the transaction activity in the advertisers 130a-130n and the media market 140 is recalled. A method of operating a media trading system using a network comprising the steps of receiving the media owners 120a-120n and the media system operation module unit 100 at predetermined ratios according to contract terms. The method of claim 4, wherein The idea medium in which the merchandise is determined among the proposed ideas according to the idea contest is sold directly by the media system operation module unit 100 according to the owner having the medium, or with the media system operation module unit 100. A method of operating a media trading system using a network, characterized in that a consignment transaction is performed through a consignment transaction. The method of claim 4, wherein In the simple trust process, when the media owner 120a-120n entrusts the media operation to the media system operation module unit 100 only when the media is entrusted, only the operating profit generated through the transaction for the media is supplied, and the entrusted period When the expiration expires, the media owner (120a-120n) to return the entrusted medium. The method of claim 4, wherein In the compound trust process, the media owner 120a-120n receives the operating profit generated through media consignment to the media system operation module unit 100, and when the consignment period expires, sells the entrusted media and sells the principal. Operating method of a media trading system using a network, characterized in that the media owner (120a-120n) is returned.