KR20020073871A - Method and system for supporting electronic trading using instant messenger, and media for storing program source thereof - Google Patents

Abstract

PURPOSE: A system and a method for supporting a marketing/electronic commerce are provided to perform a marketing and an electronic commerce effectively in real time by integrally constituting an electronic commerce system and a payment system and including a transaction supporting function capable of transmitting marketing information to a transaction information retrieval being transmitted in real time in an instant messenger system capable of performing a transmission/receipt of a message. CONSTITUTION: User terminals(101,103,104) are connected thereto through a network(310) on the Internet, and connected to an agent system(320) through the network(310). A service supporting integrated server(330) is connected to the agent system(320). A DB system(350) is connected to the service supporting integrated server(330). An IM(Instant Messenger) program which is downloaded from the service supporting integrated server(330) through the agent system(320) in the case that a user is registered as a member is stored in the user terminals(101,103,104). The IM program is linked with a marketing agent(322) and an electronic commerce agent(324) of the agent system(320), makes the user transmit/receive marketing information and advertisement information, and perform an electronic commerce besides an information transmitting/receiving function. The user passes a server with other user terminal(103) using the user terminal(101), or connected to the server directly.

Description

System and method for supporting marketing / e-commerce using instant messenger, recording medium recording the program source TECHNICAL AND MEDIA FOR STORING PROGRAM SOURCE THEREOF}

The present invention relates to a marketing / e-commerce support system and method using an instant messenger, and a recording medium recording the program source thereof.

More specifically, by using an instant messenger (IM), a marketing agent and an e-commerce agent, the user can send and receive marketing information and advertisement information on the IM, The present invention relates to a system and method for supporting marketing / e-commerce using an instant messenger that enables an order, a transaction request, a transaction search, and a payment by a user, and a recording medium recording the program source thereof.

Currently, IM such as ICQ messenger (www.icq.com), MSN messenger (www.msn.com), and Yahoo messenger are mainly used for real-time message transfer between two entities, and additionally support file transfer.

As described above, the general function of the IM is widely used because it checks whether the other party is online or transmits a message and receives a response in real time compared to an electronic mail.

In the general IM system as described above, as shown in FIG. 1, an IM is mounted in each user terminal 101 and 103, and the IM sends status information of the IM server 110 to the corresponding messenger server 110. In addition, the message created by the user is transmitted to the counterpart ID included in the transmitted state information, or the message stored in the server is received and shown so that the user can know.

In recent years, the IM system is also using a peer-to-peer (105) scheme that allows a user terminal to directly send and receive messages without passing through the messenger server 110. The peer-to-peer scheme 105 is of great interest in reducing the burden on the server.

Recently, IM systems have been developed to enable the transmission of all data in addition to the basic technology of transmitting and receiving short messages in real time. That is, the IM system currently constructed is constructed such that voice data and moving image data can be transmitted and received as shown in FIG.

On the other hand, as described above, the current IM system is evolving into a form in which various additional functions are installed in addition to the basic function of transmitting a message in real time. In other words, in current IM systems, technologies such as chat, phone, etc. are additive but show various uses of IM.

This development possibility comes from the real-time data transfer, user online status check, and ease of use, which are the advantages of IM. If the advantage of IM is used, it can be used as an important tool for future e-commerce. The possibilities are increasing.

In addition, the general IM system described above processes data in the order shown in FIG. 3.

First, a user drives an IM mounted on his terminal 101 (103) (A1), inputs an ID and PASSWORD through the driven IM, and transmits it to the messenger server 110 (A2).

Then, the messenger server 110 checks whether the user is a registered user by using the received user ID and PASSWORD (A3), and if the user is not a registered user, the messenger server 110 is new to the user. A guide message for inducing a subscription is transmitted (A4), and when the user wants a new subscription according to the new subscription guide message, the messenger server 110 registers a member with the user terminals 101 and 103. A form web page is transmitted, and the user enters user information through the member registration form web page, and if the user information is transmitted using a registration button, registration (A5) is completed, otherwise, the process ends.

On the other hand, if the user is a registered user, the IM mounted on the user terminal 101 (103) is connected to the messenger server 110 (A6), and checks whether there is a message received in the messenger server 110 ( A7), if there is a received message, the message is received (A13), and then the user decides to reply (A14).

If the user does not reply to the received message, the message is stored or deleted (A15). If the user does not reply, the message proceeds to message writing (A9).

On the other hand, if no message is received, the IM allows the user to search for or select (A8) another user and to create (A9) a message to be sent to the selected user.

The IM allows the user to select an option (A10), where the user selectable option is to send the message directly, or to schedule a time and send it later, or the font provided by the IM. It means text color, background color and various functions.

When the user transmits a message (A11), the user confirms whether to continue or terminates (A12). If the user continues, the process of checking whether there is a message (A7) is repeated.

In describing the IM as described above, only the messages that are transmitted and received between users are described, but the above-described process may be transmitted and received between users through the same process as well as the transmission and reception of a file or other data processing.

In general, the following factors are very important in electronic commerce using the Internet. That is, how to find a suitable counterparty and / or how to pay for a purchase price when a user purchases a product determines the success of the e-commerce.

For this reason, the methods of electronic commerce using the Internet are largely classified as follows.

First of all, the traditional method for finding a suitable counterpart is to open a website on the Internet, upload transaction information in the form of a bulletin board or a web page, and look up the information.

Another method is a newly attempted method of collecting and displaying various transaction information in a user program using a search engine like a shopping agent.

This method can be viewed as shown in FIGS. 4 and 5.

4 is an example of an e-commerce method through a website.

First, when the customer accesses the homepage (B1), it checks whether the member is (B2), and if the member is a member, the screen moves to the screen that enables e-commerce (B6). A screen for searching for a product may be provided or a screen in which items for sale are listed may be viewed. In the method of finding a product, if a user inputs a condition and wants to find it, the search condition is input (B10) to search the search condition (B11). Accordingly, the user can view the search result. Or, you can check the list of transactions according to the classification (B8) If there is a product to be found in this way (B12) to continue shopping or choose whether to pay (B13, B14).

Various shopping malls and auction sites are slightly different in terms of trading methods, but are similar in that they take the form of bulletin boards or web pages on a website as a way of finding counterparties.

The information posting method as described above may be an advantage in that it can be shown for a certain period of time when posted, but it is disadvantageous in that it does not respond quickly to changes in transaction information and thus is weak in dealing with an immediate transaction.

Of course, there is a method of setting a bid price in the same manner as an auction, but it only shows a change in bid price. In other words, the marketing method that can attract customers more effectively from the seller's point of view did not have timely response.

5 is an example of an electronic commerce method using a search engine as another embodiment of the electronic commerce described above.

This method is a method of searching a desired product by driving a search engine (aka shopping agent) (C1). The user enters a condition (C7) to find a desired product (C7), and executes it (C8). Searches for a site using the search robot to see if there is information that meets the conditions, and transmits the search result to the user's terminal so that the user can know (C9).

As a result of the search of the process C9, if the user wants the product, the user can purchase the product, and when the user purchases the product, the user moves to the website (C12) to make a payment. (C13).

After the process C13 is finished, the process may return to the search engine again and continue searching or terminating (C15).

This method is somewhat advanced in that it collects and displays information from various websites in addition to the information posted on a specific website, but it is still time consuming that the published transaction information is published from a conventional website. The same problem exists as the method shown in FIG. 4 in that it is inevitably obsolete information unless it is newly updated.

Meanwhile, in the payment method using the Internet, conventional methods include depositing cash through a bank, card payment, payment by electronic money, and the like. In addition, in the electronic money payment method, an electronic wallet is installed on a user's computer to facilitate access to a server.

In the method of payment / transfer between individuals through the Internet, a bank's website equipped with an Internet banking system can be used to settle / transfer from one's account to another's account using the server of the bank.

That is, as described above, the payment method in a general electronic commerce will be described in more detail with reference to FIG. 6. There is an administrator who owns a cyber shopping mall, and a customer and a store exist. The customer receives an ID from the administrator (510), orders the goods in the store, and makes a payment by remitting the electronic money to the store computer inquiry. The store looks up the customer ID from the administrator (520) and bills the sale (530). The manager confirms the order of the goods from the customer (540), and notifies the transaction details and payments to the bank or credit card company (550). Payment is requested to the bank, and payment is made from the customer's account (560).

In a conventional method, payment is processed directly in a cyber shopping mall or by a company having an electronic money solution. Such a method has a problem in that it is possible to make a quick payment in the case of a card payment in the usual method currently used, but cannot take protection measures for the purchase price, and has a disadvantage in that it cannot be used in the transfer between individuals. The method of bank transfer between banks also takes time to confirm the deposit, it is impossible to protect the transaction price and there is inconvenience such as the need to check the account number in the transfer between individuals. Therefore, it is necessary to find a separate additional payment method suitable for the electronic commerce method using the IM according to the present invention.

As described above, in the conventional technology, the electronic commerce method does not proceed in real time in finding a suitable counterpart, sending appropriate marketing information, and closing a transaction, and thus, a major drawback is that it cannot immediately respond to market changes. Have

In addition, such as bank transfer or credit card payment, real-time e-commerce using IM because there is no confirmation of payment in real time at the same time as the transaction is concluded, the protection of trading price is not easy, or the inconvenience of account verification. There is a need to find a more suitable payment method.

The present invention has been made in order to solve the above problems, in the instant messenger system capable of transmitting and receiving messages integrated marketing system and payment system for electronic commerce in the instant messenger system and the marketing information for the transaction information search transmitted in real time It is an object of the present invention to provide a method and apparatus for configuring an instant messenger system that can efficiently perform marketing and electronic commerce in real time, including a transaction support function for delivering a service.

In addition, an object of the present invention is to provide a method for naturally connecting to e-commerce through the reception of marketing and advertising information.

Meanwhile, another object of the present invention is to provide a method and apparatus for designing a payment method that can be used for an IM system according to the present invention in a payment method.

In order to achieve the above object, an embodiment of the present invention, when a user subscribes as a member, supports the predetermined marketing information is provided to the user, supports to order a predetermined product using the marketing information, And an integrated service support server for allowing the user to pay the purchase price of the ordered product and to deliver the instant messenger program to the terminal of the user.

Another embodiment of the present invention to achieve the above object, (1) the server operator to establish a service support integration server to transmit marketing information or advertising information to the user's terminal via an instant messenger, registered as a member Downloading the instant messenger to be mounted on the user's terminal; and (2) the user receives and receives marketing information and / or advertisement information provided by a service support integration server or another user using the instant messenger. Proceed to the step, and transmitting the marketing information and / or advertising information to the service support integration server or another user.

Another embodiment of the present invention to achieve the above object, (A) the server operator to establish a service support integrated server to transmit marketing information or advertising information to the user's terminal via an instant messenger, and registered as a member A process of downloading the instant messenger to be mounted on a user's terminal, and (B) the user receiving marketing information and / or advertisement information provided by a service support integration server or another user using the instant messenger. It proceeds the transaction, and transmits the marketing information and / or advertising information to the service support integration server or another user.

1 is a block diagram of a general instant messenger system.

2 is a functional embodiment of a general instant messenger

3 is a flowchart illustrating a message processing of a general instant messenger.

4 is an information processing flowchart of an e-commerce method through a website

5 is an information processing flowchart of an e-commerce method using a search engine

6 is a block diagram of a general e-commerce payment method

7 is a functional embodiment of an instant messenger according to the present invention

8 is a block diagram of a marketing and e-commerce system using an instant messenger according to the present invention

9 is an example of utilizing the system using a marketing agent according to the present invention

10 is an example of using the system using an e-commerce agent according to the present invention

11 is a flowchart of information processing of an instant messenger according to the present invention.

12 is a flowchart of a method of using a form DB according to the present invention.

13 is a flow chart related to member authentication of an IM program according to the present invention.

14 is a flowchart illustrating the transmission and reception of marketing information according to the present invention.

15 is a flowchart illustrating an electronic commerce method according to the present invention.

16 is a flowchart illustrating the transmission and reception of marketing information using electronic commerce according to the present invention.

17 is an information processing flowchart related to a payment method according to the present invention.

18 is a flowchart illustrating mileage generation and use according to the present invention.

19 illustrates an embodiment of a user interface of an IM program according to the present invention.

20 is an embodiment of a user interface for displaying order information in an IM in accordance with the present invention.

21 to 24 is an example of using the order form of the instant messenger according to the present invention

25 to 28 illustrate one embodiment of a user interface displaying payment information in an IM according to the present invention.

29 is a view illustrating an order information processing state according to the present invention.

<Explanation of symbols for the main parts of the drawings>

101, 103, 104: user terminal

320: agent system

330: service support integrated server

350: DB system

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

Before explaining the structure of the present invention, the concept of the present invention will be described with reference to the accompanying drawings. The on-board user terminals 101 and 104 are connected by a service support integration server to exchange information in real time, and marketing information to be provided to other users by the user of the user terminals 101 and 104 is provided. Form DB is connected to the service support integration server to generate.

Before describing the configuration of the present invention in detail with reference to Figure 8, in the present invention, the user terminal 101, 103, 104 is also connected to the network 310 on the Internet, the network 310 Through the agent system 320 is connected, the agent system 320 is connected to the service support integration server 330, the service support integration server 330 is connected to the DB system 350.

In addition, the user terminal 101 (103) 104 is equipped with an IM program downloaded from the service support integrated server 330 through the agent system 320 when the user is registered as a member, the IM The program may transmit marketing information and advertisement information to the user while interworking with the marketing agent 322 and the e-commerce agent 324 of the agent system 320 in addition to the information transmission and reception function of the message and file types mentioned through the prior art. In addition to providing support, it also supports e-commerce.

The user may use the user terminal 101 to connect another user's user terminal 103 and the server 115 or directly connect 105. This section deals with the case via the server. At this time, the integrated service support server is characterized in that it is interlocked with the DB system designed by the present invention, such as the form DB.

Accordingly, the components of the present invention will be described with reference to FIGS. 8 to 10 again. First, the user terminal 101 (103) and 104 are web browsers that can make an online connection with the service support integrated server 330. At least one is installed, and after the online connection to the service support integrated server 330 through the web browser, registered as a member, and is loaded with the IM program downloaded from the service support integrated server 330 .

A user uses a service provided by the service support integrated server 330 using an IM mounted in the user terminals 101, 103, and 104.

Agent system 320 allows the user to be provided with different services for each user class in accordance with the support of the authentication server 336, which will be described later, the agent system 320 is e-commerce with the marketing agent 322 It has an agent 324.

The marketing agent 322 cooperates with the IM to support the user to receive or transmit marketing information and advertisement information, and the e-commerce agent 324 receives the user through the marketing agent 322. When the user wants to order a predetermined product using the received marketing information and advertisement information, the user supports the user to select a product to order, request a transaction, and pay the purchase price of the traded product by interworking with the IM.

The service support integration server 330 works with the agent system 320 to support the user to provide marketing information and advertisement information to other users by using the IM, and the user can search the product through the IM. Support e-commerce transactions such as order, order and payment.

The service support integrated server 330 is an integrated service support integrated server that organically connects various servers, including a messenger server 332, a search server 333, a web server 334, a WAP server 335, The authentication server 336, the security server 337, the electronic money server 338 and the like.

The messenger server 332 supports the user to send and receive marketing information and advertisement information using an IM, and to create the marketing information, advertisement information and / or order transaction information, and mutually Support e-commerce.

The search server 333 works in conjunction with the form DB 352 and the transaction DB 356, which will be described later, and searches form information, transaction information, etc. according to a search condition or a search word entered by a user or a classification scheme produced by a server operator. To allow the user to view on the IM.

The web server 334 supports the user to receive the service provided through the website through the IM.

The WAP server 335 supports the user to be provided with the same service that the user can receive through the web server 334 when the user terminal 101, 103, 104 is a mobile communication terminal. .

The authentication server 336 induces the user to register as a member upon initial access, and when the user registers as a member, provides a user registration form web page to the user so as to input user information. When the user information is input, the user can determine the user level, so that different services can be provided according to the user level.

The user information is selected by the user to input the public item is registered in the member DB 354, the user information and user level registered in the member DB 354 can be changed by the user, public User information in which an item is set may be searched and provided by another user.

The security server 337 orders the predetermined product by the user using the IM, requests a transaction to the user for the ordered product, when a transaction is made, information input from the user is hacked by another user Keep it secure.

The electronic money server 338 not only provides various payment methods so that the user can pay for the purchase price of the ordered goods under the security of the security server 337, and when the payment is made by the user, the payment price Provides the mileage corresponding to the and supports the payment of the purchase price using the mileage.

In this case, the transaction information of the user may be searched through the transaction DB 356 to be described later, and the transaction information registered in the transaction DB 356 may be changed to transaction information generated according to the user's payment.

In addition, the DB system 350 includes a form DB 352, a member DB 354, a transaction DB 356, and the like, and can store various information generated from the service support integration server 330 or respond to an inquiry. Make sure

The form DB 352 stores at least one form information produced by a server operator, and provides form information so as to generate marketing information according to the user's request.

At this time, the form DB 352 supports the user to search the form information by inputting a search condition or search word, and supports to search the form information according to the classification scheme produced by the server operator.

The member DB 354 stores the user information input when the user registers as a member corresponding to the ID and the password assigned to the user.

When a transaction is made between the users, the transaction DB 356 stores the transaction information, and the user selects a user to search for the transaction information and transmit marketing information and advertisement information.

Referring to the operation of the marketing / e-commerce support system using an instant messenger having the above components as follows.

1. IM operation routine

11 is a general flowchart of an IM program according to the present invention.

As shown in Fig. 11, when a user drives an IM program mounted on the user terminals 101, 103, 104, the user adds user information on the IM, or already has a member DB ( User information registered at 354 may be modified (D1). Since the user information registered in the member DB 354 may be disclosed or made private according to the intention of the user, the user information is supported to receive such information from the user (D2).

When the user's input is completed through the D1 and D2 processes, the IM attempts to access the service support integration server 330 (D5), and the service support integration server 330 is input through the IM. They are input to the authentication server 336 to go through an authentication check process (D4) to determine whether the user is a registered user.

A detailed description of the authentication confirmation process (D4) will be described later with reference to FIG. 13.

On the other hand, when a user who has input predetermined information by driving the IM program is authenticated as a registered user through the D4 process, the search server 333 of the service support integrated server 330 searches for the transaction DB 356. A list of users belonging to the same category as the user is generated and transmitted to the user terminals 101 (103) and 104 through the messenger server 332 to be supported by the user through IM. D7).

The user may select a trading partner from the received user list, and the user may prepare a message and transmit the message to the selected trading partner (D11).

In this case, the message may be connected to the next routine according to the present invention only when the message is created using the form information registered in the form DB 352, which will be described later with reference to FIG. 12.

When the message is finished through the process D11, when a transmission request signal is input from the user, the IM transmits the created message to the transaction counterpart selected by the user (D12). When the transmission is completed, it is checked whether there is a reply message (D13). If there is no reply message, the IM supports the user to repeat the process from the step D9.

On the other hand, as a result of the check in D13, if there is a reply message, the IM checks whether there is a signal from the user that satisfies the condition included in the reply message (D14).

As a result of the check of D14, if a signal is input from the user that the condition is not satisfied, the IM supports the user to correct and confirm the condition included in the reply message (D15).

On the other hand, when the check result of the D14, when a signal is input from the user that satisfies the condition, the IM switches to the payment / bank transfer mode so that the user can select the payment / account transfer conditions and methods (D16) Support.

The IM checks whether the user sets the payment terms and methods through the D16 process (D17), and if the user checks the payment terms and methods normally, the IM supports the transfer, the deposit or the use of the mileage. (D18).

Detailed description of the process D18 will be described later with reference to FIGS.

Check whether the payment / account transfer requested from the user through the D18 process is normally performed (D19), and if the check / account transfer is normally made as a result of the check generates a mileage (D20), and pays to the user, transactions The information is supported to be stored in the transaction DB 356 (D21). As described above, when the user orders a predetermined product, and payment and account transfer are made on the ordered product, the product is delivered to the user and a check signal for receiving a product is input from the user (D22). When the confirmation signal for receiving the product from the user is input, the electronic money server 338 of the service support integrated server 330 processes the final payment to the sales user (D23) and performs a predetermined order transaction. Terminate the entire process for.

2. Marketing Information Generation Routine

The user who can generate the marketing information using the form information registered in the form DB 352 is determined according to the user level determined at the time of membership registration, but a detailed description of this part will be described later. Regardless, we will only describe the process of generating marketing information using form information.

As shown in FIG. 12, when a user selects a form function on an IM driven by the user (E1), the IM connects to the DB system 350 through the marketing agent 322 and the search server 333 (E2). Thus, the user transmits a message for checking whether the user uses an existing form registered in the form DB 352 (E3), and if the user wants to use the existing form, the search server 333 sends the form DB. In step 352, the user checks whether the user inputs a search condition or a search word in order to search for the form information registered in step 352.

When the search condition or the search word is not input by the user as a result of the check of the E4 process, the user may receive the search condition through the classification scheme created by the server operator (E7).

When the search condition or the search word is input by the user as a result of the check in the process E4, or when the search condition is input through the process E7, the search server 333 uses the search condition or the search word to form the form DB 352. Search for the form information registered in the), extract the form information desired by the user, and support the user to preview the form (E6).

It is checked whether a predetermined form among the forms provided to the user is selected by the user through the E6 process (E8), and when the user selects the predetermined form as a result of the check, the search server 333 determines that the selected form is selected. It supports to be stored as the user's own form information (E9), and allows the user to input (E10) basic information which is marketing information to be transmitted to the counterpart user in the form.

If there is no form selected by the user among the forms provided to the user as a result of the check of the step E8, the process is repeated from the step E3.

The marketing information generated through the steps E1 to E10 is transmitted to the counterpart user through the message transmission process D12 of FIG. 11.

On the other hand, as a result of the check of the process E3, to the user who does not want to use the existing form registered in the form DB (352) provides the user with a form creation tool that allows the user to design and produce the form directly, the user Drives the form creation tool (E12), the search server 333 supports the user to view the form information registered in the form DB 352 as a form sample before creating a new form, and the user It is checked whether or not the request signal for viewing the form sample is input by means of E13.

When the request signal for viewing the form sample is input as a result of the check of the step E13, the search server 333 transmits the form information list registered in the form DB 352 for the user to view through the IM. (E14). The user can select a form through this list and modify it (E15).

On the other hand, when the check result of E13, if the user does not want a form sample, the user supports to design the form by himself (E16). Through the E15 or E16 process, the registered form is corrected or a newly created form is checked (E17), and as a result of the check, the form is completed and is stored through the E9 process.

If the form is not completed by the user as a result of checking in step E17, the search server 333 checks whether a request signal for creating a new form is input from the user (E18).

As a result of the check in step E18, if a request signal for creating a new form is input from the user, the user can perform the process again from the step E13. Yes (E19).

3. Member Registration Routine

Referring to FIGS. 13 to 16, a marketing / e-commerce support system using the instant messenger of the present invention will be described below.

First, as shown in FIG. 13, when the user makes an online connection to the service support integration server 330 using the user terminal 101, 103, 104, the service support integration server 330 may be used. When the IM program is provided (F1), the authentication server 336 of the service support integrated server 330 transmits a message for checking whether the user is a new user, and a signal input by the user according to the message. Check whether the user is a new user using (F2).

If the user is a new user, the authentication server 336 transmits a guide message to allow the user to join a member, and checks whether there is a membership request from the user according to the guide message. (F3).

As a result of checking in step F3, when the user requests membership, the authentication server 336 transmits a membership registration application screen to the user terminals 101, 103, 104, and allows the user to register a membership application. (F4).

The membership registration application forms an input column for inputting user information including an ID and a password, and after inputting all the information in the input field, the user can select a member level, that is, a user level ( F5).

The user level, which is the membership level, is divided into three levels. The user is provided with different services according to the user level, and the detailed description of the user level will be described later. In this case, if the user determines the user level when registering the member, the authentication server 336 issues an operation authentication key to provide the service corresponding to the user level, and supports the user information to be stored in correspondence with the user information. In addition, when the user logs in using an IM, the authentication server 336 recognizes the operation authentication key and supports the service corresponding to the user class to be provided to the user.

When the user selects a user level through the F5 process, it is possible to select whether to receive marketing information or advertisement information provided from another user (F6). At this time, when the user allows the reception of the marketing information or the advertising information through the F6 process, the user can select a predetermined category so that the user can receive and view only the desired marketing information or the advertising information.

After the user enters all the user information through the membership registration application, and inputs a completion signal, the authentication server 336 checks (F7) whether the entries entered through the membership registration application is correct, missing or wrong If the input information is found, it supports to re-enter the F4 process. If there is no omission or typo, the member information is stored (F8) and the screen is returned to the initial screen. The member information entered through the membership registration application is stored in the member DB 354 (F9), and this information is retrieved and used by the authentication server 336.

On the other hand, as a result of the determination of the F2 process, if not the new user, the authentication server 336 is the ID and Password input from the user input through the agent system 320 and the ID registered in the member DB 354 and By comparing the password and recognizing that the user is a registered user (F10), and running the agent system 320 (F11), so that the user can be provided with marketing and e-commerce services.

The agent system 320 reads rating information of the user registered in the member DB 354 through the connected authentication server 336 (F12), and differentiates services according to the read user rating information. It is checked whether the user is a user belonging to a level A, a user belonging to a level B, or a user belonging to a level C using the read user level for providing (F13 to F15).

On the other hand, if the user does not want to register as a result of the check in step F3, or if the user does not belong to any level as a result of the check in steps F13 to F15, the service currently provided to the user may be terminated. To help.

Herein, when the user joins as a member, the user level determined by the user will be described. First, the user has a large A level general user group, a B level advanced user group, and a C level professional user group. The user can select one of the three groups, and the selected group is registered in the member DB 354 as user grade information.

The agent system 320 differentiates and provides a service to the user according to the user class.

That is, the agent system 320 supports sending and receiving information to and from another user by using IM messenger when the user has a grade belonging to a general user group of A level. Support to do it.

Next, when the user has a class belonging to the high-level user group of B level, the agent system 320 adds the transaction information registered in the transaction DB 356 in addition to the service supported to the user of the A level. The user list can be searched for, and a message registered using the form registered in the form DB 352 can be written and sent to another user.

Finally, when the user has a class belonging to a C-level professional user group, the agent system 320 provides a form provided by the agent system 320 in addition to a service supported by the user of the B-level. It allows you to modify, edit or add forms using the composer.

In addition, each user can select whether or not to receive marketing / advertisement information, and users at level B and C can send advertisements and marketing information according to the conditions to each user selected to receive marketing / advertisement information. Is provided by the marketing agent 322.

4. Routing and Receipt of Marketing / Ad Information Using IM

As shown in FIG. 14, as a result of checking the user's grade through F13 in FIG. 13, the marketing agent 322 is simply executed by the user when the user belongs to the A level. It provides a transaction search function (G1) (G4).

When the user enters a transaction search condition and executes it (G4), the marketing agent 322 first checks whether the user is allowed to receive marketing / advertisement information (G5). As a result of the check of the G5 process, when the marketing / advertisement information is allowed by the user, the marketing agent 322 searches for marketing information registered in the transaction DB 356 according to a condition selected by the user. By supporting the registered marketing information to be provided to the user (G6), the marketing agent 322 retrieves the transaction history registered in the transaction DB 356 based on the transaction search condition input from the user. The search results are provided (G7). The marketing agent 322 checks whether or not to trade through the marketing information or the transaction search result provided by the user, and supports the transaction between the purchasing user and the selling user when the user wants to trade. The above processes are continued accordingly (G8 to G10).

On the other hand, when the check result of the G5 process, the marketing information is set not to be received by the user, the marketing agent 322 supports the G7 ~ G10 process to be performed by the user.

Next, as a result of checking the user's grade through F14 and F15 of FIG. 13, when the user belongs to the B group or the C group, the marketing agent 322 is the B, C level user (G2, G3). ) To select the marketing / advertisement function (G11), and use this function to send a message to users who have allowed to receive marketing / advertisement information.

The marketing agent 322 receives the G and G3 users of the B and C levels by selecting a desired form from the form DB 352 (G13), and creates marketing content according to the form (G12). And it supports the user to input the conditions and the total number of transmission of the user to receive the created marketing information (G14).

The marketing agent 322 checks whether all the assignments are completed through the processes G11 to G14 (G15), and when the designation is completed, the marketing agent 322 requests to make a payment according to the designated conditions (G16). The price may be paid to the server administrator or to users who receive marketing / advertisement information.

Subsequently, when the payment is completed by the user who created the marketing information, the marketing agent 322 transmits the marketing / advertisement information generated by the user according to the condition specified by the user (G17).

That is, the marketing agent 322 transmits the condition specified by the user to the search server 333 to be stored (G18). Then, the search server 333 checks whether there is information corresponding to the received condition among the information registered in the member DB 354 or the transaction DB 356, and provides the marketing / advertisement to the user having the information matching the condition. It supports the provision of information (or messages). Under this condition, it is possible to distinguish between online and offline so that only users who are online can send information.

5. E-Commerce Routines Using IM

The routine that the user performs e-commerce using the IM is a routine that can be used regardless of the user's level. As shown in FIG. 15, the user first drives the IM and then executes the e-commerce. If desired, the IM runs an e-commerce agent 324 to support the user to select an interpersonal transaction or a transaction with the company (H1). The term "individual" refers to A-level users, and the term "company" generally refers to B- and C-level users.

When the user selects a transaction (H2) with an individual through the H1 process, the e-commerce agent 324 supports the user to select a transaction type (H3). There are two types of transactions, sales and purchases.

The e-commerce agent 324 checks whether the user selects a transaction type and requests to register the contents to be provided to the counterpart user according to the transaction type (H4).

As a result of the check in the H4 process, when the user requests to register the contents of the transaction, the e-commerce agent 324 supports selection of the type of the object (H5), and supports to write a description of the object. (H6). At this time, the kind of goods can be selected according to the classification predefined by the manager in the same manner as restaurants (large classification)-delivery specialty stores (medium classification)-pizza (small classification). In addition, the article description is a detailed description of the article selected by the user, and is directly written by the sales user.

When the type of the article is selected as described above and the description of the article is prepared, the e-commerce agent 324 supports the user to select a trade condition (H7). In this case, the transaction conditions include conditions related to a payment method, a delivery method, and the like, and a time limit for the validity of the transaction.

When the user completes all the contents to be registered as described above and inputs a completion signal, the e-commerce agent 324 recognizes the completion signal (H8), and then types of goods and types of goods input by the user. Instructions, transaction conditions, and the like are stored in the transaction DB 356 through the search server 333 (H9), and the contents registered in the transaction DB 356 help users search.

On the other hand, when the content registration request signal is not input by the user as a result of the check of the H4 process, the e-commerce agent 324 allows the user to search by specifying a search condition (H10).

Since the e-commerce agent 324 selects a transaction with the user through the H2 process, the e-commerce agent 324 uses the search server 333 to register transaction details registered by users belonging to the level A according to the search condition. (H11), the search results are transmitted to the user terminals 101, 103 and 104 so that the user can check through the IM.

On the other hand, when the check result of the H1 process, when the user selects a company transaction rather than a transaction (H12), the e-commerce agent 324 designates a search condition for the user to search the transaction information (H13), and transmits the specified search condition to the search server 333.

The search server 333 retrieves B-level and C-level user information corresponding to the search condition from the transaction DB 356 (H14, H15), and stores advertisement information corresponding to the retrieved B-level and C-level user information. The search result including a is transmitted to the user terminals 101 and 103 through the e-commerce agent 324 to be displayed on the screen for the user to view (H16).

The e-commerce agent 324 checks whether the user selects the advertisement information for the transaction among the advertisement information provided through the H16 process (H17 to H19), and supports the transaction to be made when the transaction is selected as a result of the check ( H20).

On the other hand, if the transaction is not made by the user as a result of the check in step H19, the e-commerce agent 324 checks whether there is a search request signal input from the user (H21), and searches from the user as a result of the check. If a request signal is inputted, it is supported to perform the process again from the step H1, and ends if the search request signal is not input from the user as a result of the check.

6. Example after a transaction takes place

When the transaction is made by a user at B level through FIG. 15, as shown in FIG. 16, the marketing agent 322 is a B level user (<BBB>) or C level classified by the authentication server 336. The marketing information for the user (<CCC>) to sell the predetermined product to the level A (<AAA>) user or the level B (<BBB>) user is stored using the form information or form filling tool stored in the form DB 352. It supports to create using the created form (K1), and the marketing information created according to the form is sold information, and supports to be registered (K2) in the transaction DB (356).

In addition, the marketing agent 322 supports marketing information registered in the transaction DB 356 to be searched by the search server 333 and provided to a predetermined user (K3).

On the other hand, when the user receives the marketing information through the IM, and wants to make a transaction using the received marketing information, the IM drives the e-commerce agent 324.

Then, the e-commerce agent 324 checks whether there is a reply message from the users who have received the marketing information (K4).

If there is a reply message from the users, the e-commerce agent 324 determines whether or not to trade (K5), and if not, determines whether to terminate or continue waiting (K9).

On the other hand, as a result of the determination of the K5 process, when the user of the A-level receiving the marketing information requests a transaction, the e-commerce agent 324 supports the transaction as described above (K6), while the A-level When the transaction is completed according to the user's request, the transaction information is generated, and the e-commerce agent 324 supports the generated transaction information to be stored in the transaction DB 356 through the search server 333 (K7). .

In addition, the e-commerce agent 324 transmits the information related to the transaction information to the user terminal 101 (103) (104), so that the user can know (K8). In this case, the user who can receive the marketing / advertisement information is limited to the case where the marketing / advertising information receiving function is allowed.

On the other hand, the marketing agent 322 is provided to the user (CCC>) classified by the authentication server 336 to the C level, other services than the service provided to the user of the B level, the service provides the marketing information It supports sending to other users, that is, users of B level.

16, the marketing agent 322 checks whether a transaction search request signal is input from the C-level user (K10). As a result of the check, when the transaction search request signal is input from the C level user, the marketing agent 322 receives a search condition from the user of the C level (K11).

The marketing agent 322 transmits the search condition to the search server 333 to search for transaction information registered in the transaction DB 356, and outputs the search result to the terminals 101 and 103 of the C-level user. 104).

Then, the user at the C level prepares a form for transmitting marketing information / advertisement information using the received transaction information (K12). That is, the user at the level C imports the form registered in the form DB 352, or generates marketing information or advertisement information using the form created using the form generator.

The marketing agent 322 stores the marketing information / advertisement information created through the K12 process in the transaction DB 356 according to the request of the C-level user (K13). In addition, the marketing agent 322 supports the C-level user to transmit the created marketing information and / or advertisement information corresponding to the searched transaction information. In this case, the C-level user transmits the number of transmissions, that is, the marketing created by the C-level user. It is possible to specify how many other users to send the information and / or advertising information (K14).

After designating the number of times of transmission of the marketing information and / or advertisement information generated through the K14 process, the marketing agent 322 may settle the payment for the number of times of transmission through the electronic money server 338. A message is sent to the user of the level (K15).

When the user at the level C determines the number of transmissions through the steps K14 and K15 and pays for the service, the marketing agent 322 uses the search condition input by the user at the level C through the K11 process to perform the transaction. Transaction information registered in the DB 356, that is, transactions of B and C level users are searched (K16) to check whether there is information corresponding to the search condition (K17).

As a result of the determination of step K17, when there is information corresponding to a condition input by the C level user, the marketing agent 322 sends the information registered in the transaction DB 356 through the K13 to the messenger server 332. (K18) is transmitted to the user terminal 101 (103) (104) corresponding to the information corresponding to the above conditions, so that the user can view the marketing information / advertising information through the IM.

As a result of determining in step K17, if there is no information corresponding to the condition input by the C-level user, the marketing agent 322 re-executes from step K16.

On the other hand, when transmitting the information registered in the step K18, the marketing agent 322 checks whether the number of transmissions exceeds the number of transmissions set by the C-level user (K19).

As a result of the check in step K19, when the number of transmissions exceeds the set number of transmissions, the marketing agent 322 receives an end message indicating that "information transmission is completed" in the C-level user terminals 101, 103, and 104. In order to be transmitted to the user, the user at the level C can be informed, and the user at the level C can check the list of users who have received the marketing information / advertisement information (K20).

After the end of the process K20, the marketing agent 322 checks whether the above-described process is repeated to the C-level user (K21), and if the check result is to be repeated, the marketing agent 322 supports to perform the process again from the process K10 and checks. As a result, if the above process is not to be repeated, the process ends.

7-1. Specific first example

Referring to FIG. 13 to FIG. 16, the specific embodiment will be described with reference to a specific embodiment. For example, a predetermined computer sales company may produce marketing information of its own and allow a user to receive computer-related marketing / advertisement information. The marketing information is provided only, and the marketing information may be provided even when the user searches for a transaction. When the user sees the marketing information through an IM and a transaction occurs between the computer sales company and the user, it may be necessary to take parts for the manufacture of the computer due to the transaction of the computer sales company. At this time, when a computer parts sales company registers marketing / advertisement information in advance in the search server, the marketing information of the registered computer parts company may be transmitted to the computer sales company by the search server. Accordingly, the computer parts sales company may offer the computer sales company an offer for parts supply and expect a secondary transaction accordingly. Supporting such a transaction will be a feature of the marketing method in the electronic commerce according to the present invention, and such a function can be used by B2B, a company that wants to trade between companies.

7-2 specific second example

9 and 10, if user A is defined as A level, user B is B level, and user C is C level, user A, a buyer, wants to buy pizza and retrieves transaction information. Assuming that the seller is a pizza store and user C is a flour seller, the marketing agent 322 connects from the member DB 354 through the authentication server 336 when the users A, B, and C connect using IM. The information is identified to identify the level, and then a form suitable for each user is read from the form DB 352 and provided. If there is purchase or sale information from the user, the marketing agent 322 receives it and stores it in the search server 333. In addition, the web server 334 can be searched on the web according to a condition specified by a user's request, and a message can be transmitted to users who meet the condition.

The marketing agent 322 transmits the marketing information uploaded by the user B when the user A searches for the pizza sale information. In addition, when user B and user A make a transaction, marketing information posted by user C, who is a flour seller, is transmitted to user B. User B is likely to refer to user C's marketing information because the sale of pizza may generate demand for flour.

8. E-Commerce Agent Driving Routine

In addition, the e-commerce agent 324 supports this transaction when user A searches for a pizza seller and is connected with user B. User A receives a menu from User B.

That is, the e-commerce agent 324 is designed to process the following processes from Fig. 17 to Fig. 28.

First, as shown in the accompanying drawings for the general process of the transaction is made as shown in Figure 17, the buyer first applies for membership in the service support integrated server 330 and is issued an ID (S1).

The purchaser who has issued the ID deposits a predetermined amount into a real account of the administrator of the service support integrated server 330 (S2), and the bank notifies the manager of the service support integrated server 330 of the deposit. (S3).

The manager of the service support integrated server 330 notified of the deposit details manipulates the service support integrated server 330 to charge the electronic money to the buyer's cyber account (S4). When the electronic money is charged to the cyber account as described above, the buyer may request the seller (merchandise) list from the seller (S5), and the seller transmits the merchandise (menu) list to the buyer accordingly (S6). .

The buyer who has received the product list selects and orders a favorite product among the products included in the product list (S10), and the seller makes a payment request to the buyer (S13).

The purchaser who has received the payment request from the seller may make a transaction protection request (S14) to the manager so that the transaction can be made safely and securely, and apply for the transfer of electronic money (S15). Here, the payment / account transfer processed by the buyer is sent to the seller after passing through the manager (this will be described later with reference to FIG. 25 to FIG. 28).

The manager notifies the purchaser that the electronic money has been reduced (or will be reduced) (S16), and sends the transfer approval key (authentication key) to the seller in addition to the account transfer message sent by the buyer (S18).

After the seller receives the message related to the transaction from the buyer, and again sends a transfer approval key to the buyer for final confirmation, the administrator of the service support integration server 330 enters the buyer's ID and password to the buyer To request, to perform a certification process to confirm that the purchaser (S19). At this time, the authentication confirmation is made and the message received from the seller is processed through the manager and then returned to the buyer, and the buyer is notified that the transfer approval is completed (S20).

Then, the seller delivers the product (S22), the buyer checks whether the goods have arrived completely, and then informs the service support integration server 330 that the delivery of goods was confirmed using the confirmation button provided through the buyer terminal (S23) ), The manager increases the electronic money to the seller's account (S24).

All of the above procedures are applicable when the buyer requests transaction protection, otherwise, as described above, after the buyer's electronic money is transferred to the seller's account (S15), the electronic money is deposited in the buyer's account. While reducing the money (S16), while increasing the electronic money deposited in the seller's account.

In addition, the seller may request a currency exchange to the service support integrated server 330 to cash the electronic money in their account (S25), the manager of the service support integrated server 330 immediately transfers the account to the bank. By request (S26), the bank transfers from the account of the administrator of the service support integration server 330 to the seller's account (S27).

9. Mileage inquiry / processing routine

As shown in FIG. 18, when a seller has an agreement with a server operator to provide a mileage corresponding to a payment price to a buyer and to pay using the mileage, as shown above, a product ( The buyer who has received the menu) list (S6) can use the mileage inquiry button shown in FIG. 22 to inquire his / her mileage information registered in the service support integration server 330 (S7). On the other hand, the service support integration server 330 receives the transaction information from the transaction DB (356) in response to the buyer's request (S8), and transmits the details to the buyer's terminal (101) (103) (104) The buyer supports the confirmation (S9), and the transmitted details are displayed on the screen of the buyer's terminals 101, 103 and 104 as shown in the accompanying drawings.

On the other hand, when the buyer orders the product to use the mileage, and can pay the goods price using all or part of the mileage inquired, the transaction information list read from the transaction DB (356) The amount equal to mileage is deducted from the award and the sum of the amount paid by the buyer to the seller is calculated.

When the buyer sends the list including the amount to be paid to the seller, the buyer can order the goods (S10) and at the same time can use the mileage to pay for the ordered goods (S11). In addition, the usage history generated through the process S11 is stored as transaction information again in the transaction DB 356 (S12).

Meanwhile, the seller requests payment to the buyer for the remaining amount except the amount deducted by the use of mileage (S13), and the buyer has an electronic money corresponding to the amount to be paid to the seller in his account. Request to the service support integrated server 330 to be transferred to, the electronic money server 338 of the service support integrated server 330 is the electronic money is transferred from the buyer's account to the seller's account in response to the buyer's request (S14-S16).

The service support integrated server 330 receives transaction information from the transaction DB 356 again (S17), and when sending an authentication key to the seller, supports the total mileage information of the buyer to be transmitted together (S18).

An embodiment thereof is as shown in FIG. 27. The seller enters the mileage as well as confirming the authentication (S19) as shown in FIG. 17, and the mileage information is transmitted to the service support integrated server 330 and stored in the transaction DB 356 again (S21).

As described above, a buyer orders a predetermined product using marketing information produced and transmitted by the seller, pays the payment for the order using electronic money or mileage, and confirms whether the buyer is a legitimate buyer. In performing the authentication procedure, a screen (web page) provided to the user through an IM mounted on the purchaser terminals 101 (103) and 104 is shown in the accompanying drawings.

19 shows an example of a user interface screen of an agent according to the present invention. Four screen configurations are largely composed of a text advertisement display unit 31 for displaying a text advertisement, a main screen display unit 32 for displaying a main message, a status display window 33 showing a current user's state, and a banner advertisement. Banner advertisement display unit 34 that can display the is shown. Between 31 and 32, a menu part (AAA, BBB, CCC, ...) showing a function key is located, and on the right side, a message selection button 35 capable of sorting by message type is located.

10. Order message processing routine

First, the user may receive and receive transaction information based on input of a search condition or a search word or a classification scheme established by a server administrator. The search result screen is illustrated in FIG. 20.

That is, the terminal 101, 103, 104 of the user is provided with menu items such as access, edit, messenger, format, search, and / or help, and separate windows for outputting received and sent messages. It is provided.

When the user clicks on the message type 350 displayed through the received message window, the user may receive a differently configured screen and perform an order.

At this time, if one of the messages included in the message window received by the user is clicked, the user can view the detailed information on the screen of the user terminal 101, 103, 104 as shown in FIG. You can check the contents.

In the message portion 710, a message is displayed, and if there is another data attached (formed soon) in addition to the message, a button 714 of 'attached' is activated on the screen.

At this time, when the user clicks the button 'attached', the form portion 712 is output on the screen in accordance with the support of the marketing agent 322, so that the user can fully recognize the marketing information.

On the other hand, the upper left of the form provided by the user by clicking the 'attachment' button is provided with a MODE (720) button, as shown in Figure 22, the right side of the MODE (720) button is present Information indicating the mode is displayed.

That is, FIG. 22 is a form provided to the user so that the user can make a menu selection, wherein the form may allow the user to select a menu item of a product to be ordered and input a quantity of the selected menu item. It is written to be.

In addition, the form is prepared so that the user can use the mileage (722), and the form is written so that the number of times the user has used the mileage can be displayed, and input fields for inputting other matters; There is a field for entering the shipping information.

The delivery information field is again divided so that a contact, payment method, delivery address and / or delivery method can be entered. In particular, the payment method and delivery method are provided in a drop down list so that a user can more easily enter the payment method. list).

When the user clicks on the menu item created through the form, a detailed description of the menu is shown, and if there is a home page, it is also possible to move to and display the home page.

On the other hand, the form shown in Figure 23 attached to the user to enter the order request information when the user, when the mode 720 is switched to the order request mode by clicking the MODE (720) button in the form of FIG. The form provided.

In the form provided to the purchase user, a mode button for converting a mode (MODE) is provided on the upper left side as in FIG. 22, and a window for explaining the mode is provided next to the form.

In addition, when the check box is clicked, the corresponding menu is selected as an order item, and when the quantity is input in the field where the quantity of the order item can be input, the payment amount is automatically calculated so that the user can know. When the user wants to use the mileage in paying the payment amount, when the user clicks the mileage use button, the mileage information of the user is read from the transaction DB 356 and displayed on the screen.

On the other hand, the user A can enter a word to add to the sales user, such as "I have a free drink drink ~ ~" in the other items of the form, and directly enter their contact information, delivery address, payment in the shipping information, The methods and delivery methods are entered in a drop down list.

In this case, among the information input in the delivery information, the contact information and the delivery destination may search for and input previously registered information or may directly input the information.

In addition, the payment method can be supported by a drop-down method such as electronic money, cash payment, direct deposit, credit card, etc., and the delivery method is direct delivery, direct visit, postal delivery, and delivery protection. Etc., you can select one of them in a dropdown manner.

The functions can be set by the sales user.

As described above, when all the information for the order is input by the user and is transmitted to the service support integration server 330 through the e-commerce agent 324, the service support integration server 330 is a seller B again. Send to.

At this time, according to the MODE conversion, a form 730 for inputting an order approval number and an estimated time required for the output is written on the screen.

Then, after performing the message transmission as described above, the purchase user can move to the next step of the payment request step using the mode button.

As described above, when the purchase user switches from the order request mode to the payment request mode by using a mode button, the service support integrated server 330 uses the e-commerce agent 324 to sell the user terminal. On the screens of (101) (103) and (104), the format shown in FIG. 24 is supported.

Then, the purchase user checks the order information and delivery information, and if there is no abnormality, the purchase user is switched to the payment request mode to continue the transaction. If the order information needs to be corrected, the corrected information may be sent by selecting the order correction mode. In addition, when the order is switched to the payment request mode, the order approval number is obtained by the e-commerce agent 324 the approval number in the order of the application, this also allows the user B to select the numbering method in advance. Input the estimated time required, and transmits the generated payment button with the preset message 740.

11. Bank Transfer Routine

When the purchasing user purchases a predetermined product from the selling user and pays the price of the purchased product through the above described process, as shown in FIGS. When the other party (that is, the sales user) is designated to proceed and clicks the money transfer function, the ID and name of the sales user registered in advance in the recipient ID and name input fields 750 and 752 are automatically input.

In addition, the purchase user writes a message that he / she wants to transfer while transferring money to the other party directly into the message field 754. In addition, the transfer amount is entered by the purchase user directly in the transfer amount field 756, and the transfer method is selected and entered in the transfer method input box 758 by a drop-down list produced by the server administrator.

In addition, the transfer password is written by the purchase user directly enter the transfer password (or transfer approval number) input box 760. Of course, the transfer password (or transfer approval number) is the information registered in the member DB (354).

The input field for entering mileage information is divided into two input fields 762 and 764. In one input field 762, mileage information provided by the selling user corresponding to the transfer amount made by the purchasing user is displayed. This information should be left blank because it is the part that the sales user must enter. In another input field 764, the accumulated mileage information corresponding to the purchase user information is automatically input.

On the other hand, when the purchase user writes the payment content using the payment form shown in Figs. 25 and 26, and makes a payment request to the service support integration server 330 through the e-commerce agent 324, the form is As shown in FIG. 27, the changed bank transfer information is transmitted to the selling user.

That is, the ID and name of the user who sent the bank transfer information are automatically input to the bank transfer information, and include a message, a transfer amount, and a transfer method written by the purchase user. Meanwhile, the transfer approval number input by the purchase user is converted into a transfer approval key and input into the input field 760.

That is, the transfer approval key is a transfer approval input by the user for security and later confirmation of the purchase user when the account transfer information is transmitted to the service support integration server 330. The number is processed to generate a transfer approval key, and the generated transfer approval key is provided to the sales user.

Meanwhile, in this mileage information input field 762, mileage information granted by the sales user is directly input by the sales user. As described above, when the bank transfer information is transmitted to the sales user, the sales user performs a confirmation procedure, inputs information to be input, and clicks the send button, the bank transfer information is transferred through the electronic commerce agent 324. The server 338 and the security server 337 is transmitted, the payment is made by the electronic money server 338 and the security server 337, when the payment is normally made, the mileage information granted by the sales user is a transaction The data is transmitted to the DB 356 and accumulated in the mileage information of the purchase user.

In addition, when the payment is completed, the electronic money server 338 transmits the account transfer completion screen shown in FIG. 28 to the terminal 101, 103, 104 of the purchase user so that the user can know.

That is, in the input field 760 in which the “transfer approval number” and “transfer approval key” were input in the transfer account completion screen, a message “completed” indicating a result of the transfer approval is written.

In addition, the mileage information and total mileage information are written in the mileage information input fields 762 and 764. That is, the cumulative mileage input field 764 is shown as '36 .0 'as shown in FIG. 27, but as shown in FIG. 28, the mileage '20 .9' is added to '56 .9 '. Is indicated.

All of the above-described transmission / reception messages are stored in the terminals 101, 103, and 104 of the corresponding users, and the user can check the history at any time if desired.

The screen shown in FIG. 29 is a screen in which the order information transmitted to the sales user can be collected and viewed on the terminals 101 (103) and 104 of the sales user, and the service support integration server 330 is an e-commerce agent. When the order information is processed by the purchasing user through 324, the terminal 101, 103, and 104 of the selling user are outputted so that the list written in the order of the order is output, and the selling user is configured to display each list of the list. When you select a message, you can search the details and delete it when the order is closed.

As described above, the embodiments according to the drawings all show an example in which only the instant messenger system necessary for e-commerce and marketing is configured, but the present invention is not limited only to the embodiments of the present invention, and the idea according to the present invention. Based on this, an instant messenger system of a more expanded form may be constructed.

Next, some possible embodiments will be described.

As another embodiment of the method for querying a registered user by using a marketing agent according to the present invention, as shown in FIG. 11, the user transmits his information to the service support integrated server 330. After registering and receiving the user authentication and selecting the search button to search for a user who is engaged in the same job group as the user, the service support integrated server 330 displays a screen for allowing the user to input a search condition. In addition, it supports to select the search condition from the given items. When the user selects a search condition as described above, the service support integration server 330 performs a search according to the condition selected by the user, and the resultant user list can be stored in the user's own messenger. Support.

As another embodiment according to the use of a marketing agent according to the present invention, a seller who wants to sell information fills out a form in accordance with the information to be transmitted using the form creation tool provided by the present invention, After storing, input the corresponding contents and register and store their information in the search server 333 so that they can be searched and used by other users.

Next, a method of using a restaurant-pizza as an embodiment according to the use of an e-commerce agent according to the present invention, in registering a menu list through the process of FIG. 16, enters a valid time of the menu list. , Enter the special event item provided at the valid time. When the menu list operation is completed as described above, the e-commerce agent 324 is used to transmit to the search server 333, and the search server 333 registers and stores the transaction DB 356.

Meanwhile, when a predetermined user searches for pizza sale information registered in the transaction DB 356, the search server 333 transmits a menu list posted by the pizzeria manager to the user. Check if the item exists, and if so, check the validity time again. If the valid time is still in the valid time zone, the user selects a payment condition (cash, card, electronic money, etc.) while clicking the transaction protection request button as shown in FIG. 330 request transaction protection. Also, as shown in FIG. 23, a payment method and a delivery method may be input. When a purchase user directly visits a seller, a visit time may be input.

When all conditions are input as described above, the purchase user transmits an order list having the conditions, and the order list is transmitted to the restaurant manager, that is, the sales user by the service support integration server 330.

The sales user confirms the order information and accepts the reservation button. If there is a scheduled visit time, the alarm function is automatically set, and when the scheduled time comes, the administrator delivers the product, or the user visits, and clicks the OK button after checking the product, the service support integrated server 330 pays Perform a verification process to confirm your payment. When the payment is made by the service support integrated server 330 as described above, the payment is transferred from the user's account to the seller's account, and the seller deposits the fee to the manager from the transferred amount.

In another embodiment using the e-commerce agent according to the present invention, a method of using a real estate transaction is described. A seller who wants to trade a real estate selects a real estate transaction form from a form bank server after executing the program according to the present invention. . After completing the input according to the information in the form, select and send the bulletin board server to be uploaded and stored in the server. A buyer who wants to purchase a property searches for information according to a desired search classification, extracts the corresponding sales information stored in the server, and receives the message from his terminal as a message.

The present invention described above is not limited to the above-described embodiments and the accompanying drawings, and various substitutions, modifications, and changes are possible in the art without departing from the technical spirit of the present invention. It will be apparent to those of ordinary knowledge.

The present invention is not limited to the embodiments described above, and various modifications and changes can be made by those skilled in the art, which are included in the spirit and scope of the present invention as defined in the appended claims.

As described above, the present invention is an instant messenger program, which can be used as a useful marketing tool in various electronic commerce, and also has an effect of making a transaction immediately.

In addition, the present invention has the effect that it can be used not only in person-to-person (C2C), but also in business-to-person (B2C), business-to-business (B2B) electronic commerce, in view of the utility of the present invention Can be said to be more advanced than the prior art.

Claims (72)

When a user registers as a member, the user may provide predetermined marketing information to the user, order the predetermined product using the marketing information, and pay the purchase price of the ordered product and receive the delivery. A system for supporting marketing / e-commerce using an instant messenger, comprising: an integrated service support server for supporting an instant messenger (IM) to be mounted on the terminal of the user. The method of claim 1, wherein the service support integrated server, When the user registers as a member, the rating is determined by the user, and the marketing / e-commerce support system using an instant messenger, characterized in that to provide a service differentiated according to the rating. The method of claim 1 or 2, wherein the service support integration server, The instant messenger further comprises a form information DB which stores at least one form information which can be provided to the user according to a search condition or a search term inputted by the user or a classification scheme produced by a server operator. Marketing / e-commerce support system using. The method of claim 1 or 2, wherein the IM, Information receiving permission means for supporting the purchase user by inputting, setting and providing at least one classification item and marketing information and advertisement information which can be provided whenever the user searches for transaction information; Compensation means for supporting the user when the purchase user receives the marketing information and the advertisement information set by the information receiving permission securing means, and the corresponding cost is provided to the user; Marketing / e-commerce using instant messenger characterized in that it comprises a payment support means for providing at least one payment condition for the purchase user to automatically select a payment method when a transaction is concluded between the purchase user and the sale user Support system. The method of claim 1 or 2, wherein the service support integration server, In the case where a transaction is made between the users, when the transaction is concluded, the user may support payment of the price to be paid to the user who sells the predetermined product by electronic money, and when a confirmation signal is transmitted from the purchaser who purchased the predetermined product, A marketing / e-commerce support system using an instant messenger, which supports electronic money held by a selling user in cash. The method of claim 1 or 2, wherein the service support integration server, And a marketing / e-commerce support system using an instant messenger, wherein when the user is classified into a general user level, marketing information and advertisement information may be transmitted and received to the user. The method of claim 1 or 2, wherein the service support integration server, When the user is classified as an advanced user, support for sending and receiving marketing information and advertisement information to the user, and support for allowing the user to register the marketing information according to a form registered by a server operator Marketing / e-commerce support system using an instant messenger. The method of claim 1 or 2, wherein the service support integration server, When the user is classified as a professional user, the marketing information and advertisement information can be transmitted and received to the user, while the form information is provided to the user so that the marketing information is generated according to the marketing information format designed by the user. Marketing / e-commerce support system using an instant messenger, characterized in that to support. The method according to claim 1 or 2, When the user who purchased a certain product purchases the payment for the product, the transfer approval information and the transaction request information are supported, and the order information including the transfer approval information is transmitted to the sales user, the transfer approval information is converted into the transfer approval key. And the electronic money server for transmitting the transfer approval key to the purchase user again to confirm that the purchase user has transmitted the order information. Commerce support system. The method according to claim 1 or 2, In the case that there is information corresponding to a search condition input by the purchase user among the information registered by the sales user, the instant that the information corresponding to the condition can be automatically provided to the purchase user, characterized in that the instant Marketing / e-commerce support system using a messenger. The method according to claim 1 or 2, Issuing an operation authentication key that can provide the service to the user at the time of member registration, supports to be stored corresponding to the user information, and recognizes the operation authentication key when the user logs in using the IM service to the user Marketing / e-commerce support system using an instant messenger, characterized in that the support to be provided. The method of claim 3, wherein the IM, Information receiving permission means for supporting the purchase user by inputting, setting and providing at least one classification item and marketing information and advertisement information which can be provided whenever the user searches for transaction information; Compensation means for supporting the user when the purchase user receives the marketing information and the advertisement information set by the information receiving permission securing means, and the corresponding cost is provided to the user; And Marketing / electronics using instant messenger further comprising payment support means for providing at least one payment condition so that the purchaser automatically selects a payment method when a transaction is concluded between the purchaser and the sales user. Commerce support system. The method of claim 4 or 12, When the purchase user or the sales user mutually concluded a transaction, the marketing / e-commerce support system using an instant messenger further comprising a transaction confirmation means for supporting the concluded transaction conditions. The method of claim 4, wherein the service support integration server, When a transaction is made between the users, support for payment of the price to be settled by electronic money to a user who sells the predetermined product in accordance with the conclusion of the transaction, and when the confirmation signal is transmitted from the purchaser who purchased the predetermined product, the sale A marketing / e-commerce support system using an instant messenger, wherein the electronic money held by the user is paid in cash. The method of claim 4, wherein The payment support means is a marketing / e-commerce support system using an instant messenger, characterized in that for supporting the user to select the payment conditions according to the drop-down list method. The method of claim 9, wherein the electronic money server, When a transaction is made between the buying and selling users, and a price to be paid at the request of the buyer is transferred to the account of the selling user, a mileage corresponding to the payment amount is generated, and the user pays with the generated mileage. Marketing / e-commerce support system using an instant messenger, characterized in that for supporting the payment. The method according to claim 1 or 2 or 14, wherein the service support integrated server, When registering a member, it is possible to select and register a disclosure permission item among user information provided by the user, so that other users can search for the disclosure permission items. Marketing / e-commerce using instant messenger Support system. The method of claim 3, wherein When registering a member, it is possible to select and register a disclosure permission item among user information provided by the user, so that other users can search for the disclosure permission items. Marketing / e-commerce using instant messenger Support system. The method of claim 11, The operation authentication key is marketing / e-commerce support system using an instant messenger, characterized in that issued and given differently according to the user's grade. The method of claim 17, A marketing / e-commerce support system using an instant messenger, wherein the job classification items are supported to have a common user list among matching users. The method of claim 17, And the user selects a transaction counterpart from the user list and transmits marketing information or advertisement information written in a predetermined format to the selected transaction counterpart. The method of claim 18, A marketing / e-commerce support system using an instant messenger, wherein the job classification items are supported to have a common user list among matching users. The method of claim 18 or 19, And support the user to select a trading partner from the user list and to transmit the marketing information or the advertising information written in a predetermined format to the selected trading partner. The method according to claim 3 or 14 or 16, In the case that there is information corresponding to a search condition input by the purchase user among the information registered by the sales user, the instant that the information corresponding to the condition can be automatically provided to the purchase user, characterized in that the instant Marketing / e-commerce support system using a messenger. (1) The server operator establishes a service support integration server to transmit marketing information or advertisement information to a user's terminal through an instant messenger, and downloads the instant messenger to be mounted on a terminal of a user registered as a member. ; (2) assist the user to receive the marketing information and / or advertisement information provided by the service support integration server or other user using the instant messenger and proceed with the transaction, while the service support integration server or other user Marketing / e-commerce support method using an instant messenger, characterized in that consisting of transmitting the marketing information and / or advertising information. The method of claim 25, When the user registers as a member, the method may further include a process of supporting a rating determined by the user and providing a service differentiated according to the rating. How to support e-commerce. The method of claim 25 or 26, The form information DB is generated by using at least one form information produced by a server operator or the user and provided to the user according to a search condition or search term inputted by the user or a classification scheme produced by the server operator. Marketing / e-commerce support method using an instant messenger characterized in that it further comprises the step of building. The method of claim 25 or 26, (3) when the user registers as a member, inputting, setting, and providing at least one classification item for marketing information and advertisement information that can be provided whenever the user searches for transaction information; (4) when receiving the marketing information and the advertisement information, supporting the corresponding price to be provided to the user; And (5) marketing / electronic using an instant messenger comprising providing at least one payment condition for the purchaser to automatically select a payment method when a transaction is concluded between the purchaser and the saler. How to support commerce. The method of claim 25 or 26, In the case where a transaction is made between the users, when the transaction is concluded, the user may support payment of the price to be paid to the user who sells the predetermined product by electronic money, and when a confirmation signal is transmitted from the purchaser who purchased the predetermined product, A method for supporting marketing / e-commerce using an instant messenger further comprising a process of supporting an electronic money held by a selling user in cash. The method of claim 25 or 26, If the user is classified as a general user level, the marketing / e-commerce support method using an instant messenger further comprising the step of supporting marketing information and advertising information to the user. The method of claim 25 or 26, When the user is classified as an advanced user, support for sending and receiving marketing information and advertisement information to the user, and support for allowing the user to register the marketing information according to a form registered by a server operator Marketing / e-commerce support method using an instant messenger characterized in that it further comprises. The method of claim 25 or 26, When the user is classified as a professional user, the marketing information and advertisement information can be transmitted and received to the user, while the form information is provided to the user so that the marketing information is generated according to the marketing information format designed by the user. Marketing / e-commerce support method using an instant messenger, characterized in that it further comprises a process for supporting. The method of claim 25 or 26, When the user who purchased a certain product purchases the payment for the product, the transfer approval information and the transaction request information are supported, and the order information including the transfer approval information is transmitted to the sales user, the transfer approval information is converted into the transfer approval key. And transmitting to the selling user, retransmitting the transfer approval key to the purchasing user, and confirming that the purchasing user has transmitted the order information. Way. The method of claim 25 or 26, If there is information corresponding to the search condition input by the purchase user of the information registered by the sales user, further comprising the step of supporting the information corresponding to the condition to the purchasing user automatically; Marketing / e-commerce support method using an instant messenger characterized in that. The method of claim 25 or 26, Issuing an operation authentication key that can provide the service to the user at the time of member registration, supports to be stored corresponding to the user information, and recognizes the operation authentication key when the user logs in using the IM service to the user The marketing / e-commerce support method using an instant messenger further comprising the process of supporting to be provided. The method of claim 27, (3) when the user registers as a member, inputting, setting, and providing at least one classification item for marketing information and advertisement information that can be provided whenever the user searches for transaction information; (4) when receiving the marketing information and the advertisement information, supporting the corresponding price to be provided to the user; And (5) marketing / electronic using an instant messenger comprising providing at least one payment condition for the purchaser to automatically select a payment method when a transaction is concluded between the purchaser and the saler. How to support commerce. The method of claim 28 or 36, The method for supporting marketing / e-commerce using an instant messenger further comprising the step of supporting the purchaser or the sales user to confirm the trade conditions concluded between each other. The method of claim 28, When a transaction is made between the users, support for payment of the price to be settled by electronic money to a user who sells the predetermined product in accordance with the conclusion of the transaction, and when the confirmation signal is transmitted from the purchaser who purchased the predetermined product, the sale A method for supporting marketing / e-commerce using an instant messenger further comprising a process of supporting an electronic money held by a user in cash. The method of claim 28, The payment support means further comprises the step of supporting the user to select the payment conditions according to the drop-down list method marketing / e-commerce support method using an instant messenger. The method of claim 33, wherein When a transaction is made between the buying and selling users, and the price to be paid at the request of the buyer is transferred to the account of the selling user, the mileage corresponding to the payment amount is generated, and the user pays the generated mileage. The method for supporting marketing / e-commerce using an instant messenger further comprising a process of supporting a payment. The method of claim 25 or 26 or 38, The instant messenger further comprises a step of supporting the selection of the disclosure permission items among the user information provided by the user during registration, thereby enabling other users to search the disclosure permission items. How to support marketing / e-commerce. The method of claim 27, The instant messenger further comprises a step of supporting the selection of the disclosure permission items among the user information provided by the user during registration, thereby enabling other users to search the disclosure permission items. How to support marketing / e-commerce. 36. The method of claim 35 wherein The operation authentication key is marketing / e-commerce support method using an instant messenger, characterized in that issued and given differently according to the user's grade. 42. The method of claim 41 wherein A method for supporting marketing / e-commerce using an instant messenger, further comprising: supporting a job list having a common user list among matching users. 42. The method of claim 41 wherein The user may select the transaction counterpart from the user list and support the selected transaction counterpart to transmit marketing information or advertisement information written in a predetermined format. How to apply. The method of claim 42, A method for supporting marketing / e-commerce using an instant messenger, further comprising: supporting a job list having a common user list among matching users. The method of claim 42 or 44, And a step of supporting the user to select a trading partner from the user list and to transmit the marketing information or the advertising information written in a predetermined format to the selected trading partner. How to apply. The method of claim 27 or 41 or 44, If there is information corresponding to the search condition input by the purchase user of the information registered by the sales user, further comprising the step of supporting the information corresponding to the condition to the purchasing user automatically; Marketing / e-commerce support method using an instant messenger characterized in that. (a) The server operator establishes a service support integration server to transmit marketing information or advertisement information to a user's terminal through an instant messenger, and downloads the instant messenger to be mounted on a terminal of a user registered as a member. ; (b) allow the user to receive marketing information and / or advertisement information provided by the service support integration server or another user using the instant messenger and proceed with the transaction, while the service support integration server or other user Recording medium recording the marketing / e-commerce support program source using the instant messenger, characterized in that it comprises a process for transmitting the marketing information and / or advertising information. The method of claim 49, When the user registers as a member, further comprising a process for supporting the rating can be determined by the user, and to provide a differentiated service according to the rating marketing / using instant messenger Record media recording the source of the e-commerce support program. 51. The method of claim 49 or 50, The form information DB is generated by using at least one form information produced by a server operator or the user and provided to the user according to a search condition or search term inputted by the user or a classification scheme produced by the server operator. Recording medium recording the marketing / e-commerce support program source using the instant messenger, characterized in that it further comprises a building process. 51. The method of claim 49 or 50, (c) when the user registers as a member, inputting, setting, and providing at least one classification item for marketing information and advertisement information that can be provided whenever the user searches for transaction information; (d) a process of supporting the user with a corresponding price when receiving the marketing information and the advertisement information; And (e) marketing / electronic using an instant messenger comprising a process of providing at least one payment condition so that the purchaser can automatically select a payment method when a transaction is concluded between the purchaser and the saler. Record carrier recording the source of the commerce support program. 51. The method of claim 49 or 50, In the case where a transaction is made between the users, when the transaction is concluded, the user may support payment of the price to be paid to the user who sells the predetermined product by electronic money, and when a confirmation signal is transmitted from the purchaser who purchased the predetermined product, A recording medium recording a marketing / e-commerce support program source using an instant messenger, further comprising a process for supporting an electronic money held by a selling user in cash. 51. The method of claim 49 or 50, And recording the marketing / e-commerce support program source using an instant messenger, when the user is classified as a general user level, further comprising a process for supporting marketing and advertisement information to be transmitted and received to the user. 51. The method of claim 49 or 50, When the user is classified as an advanced user, a process of supporting marketing and advertisement information to be transmitted and received to the user, and supporting the user to register the marketing information according to a form registered by a server operator. Recording medium recording the marketing / e-commerce support program source using an instant messenger, characterized in that it further comprises. 51. The method of claim 49 or 50, When the user is classified as a professional user, the marketing information and advertisement information can be transmitted and received to the user, while the form information is provided to the user so that the marketing information is generated according to the marketing information format designed by the user. Recording medium recording the marketing / e-commerce support program source using the instant messenger, characterized in that it further comprises a process for supporting. 51. The method of claim 49 or 50, When the user who purchased a certain product purchases the payment for the product, the transfer approval information and the transaction request information are supported, and the order information including the transfer approval information is transmitted to the sales user, the transfer approval information is converted into the transfer approval key. And transmitting to the selling user, retransmitting the transfer approval key to the purchasing user, and confirming that the purchasing user has transmitted the order information. Recording medium recording program source. 51. The method of claim 49 or 50, If there is information corresponding to a search condition input by the purchase user among the information registered by the sales user, further comprising a process for supporting information corresponding to the condition to be automatically provided to the purchase user; Recording medium recording the marketing / e-commerce support program source using the instant messenger. 51. The method of claim 49 or 50, Issuing an operation authentication key that can provide the service to the user at the time of member registration, supports to be stored corresponding to the user information, and recognizes the operation authentication key when the user logs in using the IM service to the user Recording medium recording the marketing / e-commerce support program source using the instant messenger, characterized in that it further comprises a process for supporting to be provided. The method of claim 51, wherein (c) when the user registers as a member, inputting, setting, and providing at least one classification item for marketing information and advertisement information that can be provided whenever the user searches for transaction information; (d) a process of supporting the user with a corresponding price when receiving the marketing information and the advertisement information; And (e) marketing / electronic using an instant messenger comprising a process of providing at least one payment condition so that the purchaser can automatically select a payment method when a transaction is concluded between the purchaser and the saler. Record carrier recording the source of the commerce support program. The method of claim 52 or 60, The recording medium recording the marketing / e-commerce support program source using the instant messenger, characterized in that it further comprises a process for supporting the purchase user or the selling user to check the mutually concluded transaction conditions. The method of claim 52, wherein When a transaction is made between the users, support for payment of the price to be settled by electronic money to a user who sells the predetermined product in accordance with the conclusion of the transaction, and when the confirmation signal is transmitted from the purchaser who purchased the predetermined product, the sale A recording medium recording a marketing / e-commerce support program source using an instant messenger, further comprising a process for supporting an electronic money held by a user in cash. The method of claim 52, wherein The payment support means recording medium recording the marketing / e-commerce support program source using the instant messenger, characterized in that further comprising a process for supporting the user to select the payment conditions according to the drop-down list method. The method of claim 57, When a transaction is made between the buying and selling users, and the price to be paid at the request of the buyer is transferred to the account of the selling user, the mileage corresponding to the payment amount is generated, and the user pays the generated mileage. Recording medium recording the marketing / e-commerce support program source using the instant messenger, characterized in that it further comprises a process for supporting the payment. 63. The method of claim 49 or 60 or 62, The instant messenger further comprises a process of supporting the selection of the disclosure permission items among the user information provided by the user during registration, thereby enabling other users to search the disclosure permission items. Record media recording the marketing / e-commerce support program source used. The method of claim 51, wherein The instant messenger further comprises a process of supporting the selection of the disclosure permission items among the user information provided by the user during registration, thereby enabling other users to search the disclosure permission items. Record media recording the marketing / e-commerce support program source used. The method of claim 59, The operation authentication key is a recording medium for recording the marketing / e-commerce support program source using the instant messenger, characterized in that issued and given differently according to the user's grade. 66. The method of claim 65, A recording medium recording the marketing / e-commerce support program source using the instant messenger, further comprising a process of supporting a job list having a common user list among matching users. 66. The method of claim 65, And a process of allowing the user to select a transaction counterpart from the user list and to transmit the marketing information or the advertisement information written in a predetermined format to the selected counterparties. Recording medium recording supporting program source. The method of claim 66, wherein A recording medium recording the marketing / e-commerce support program source using the instant messenger, further comprising a process of supporting a job list having a common user list among matching users. The method of claim 66 or 70, wherein And a process of enabling the user to select a trading partner from the user list and to transmit the marketing information or the advertising information written in a predetermined format to the selected trading partner. Recording medium recording supporting program source. The method of claim 51 or 65 or 68, If there is information corresponding to a search condition input by the purchase user among the information registered by the sales user, further comprising a process for supporting information corresponding to the condition to be automatically provided to the purchase user; Recording medium recording the marketing / e-commerce support program source using the instant messenger.