KR20020043510A - The method & System Apparatus of VOD & E-commerce Utilizing Television Broadcasting Network. - Google Patents

Abstract

PURPOSE: A VOD(Voice On Demand) and electronic commerce system using a TV broadcasting network is provided to make product information as an electronic catalog book, and to insert the information with address data of a receiver into an in-band data channel, then to distribute the electronic catalog book to an address-specified receiver terminal device, thereby constantly retrieving the electronic catalog to order a product. CONSTITUTION: Transmitters(110,111,112) insert receiver address data(103) to transmit the data to an in-band data channel of a TV broadcasting channel(109). A host computer(106) calls subscriber individual addresses to give group addresses to terminal devices, and gives address data to transmission data of electronic catalog book signal data, then controls a system of an electronic catalog provider. TV broadcasting systems transmit electronic catalog book data and the address data to a receiver through a TV broadcasting. A subscriber terminal device(113) receives digital data of an electronic catalog book to store data of the electronic catalog book, and processes data stored under control of a subscriber to a signal capable of watching on a TV monitor, then displays the data on the TV monitor. A remote control(115) retrieves contents of the electronic catalog or prints or stores the contents. A wire or wireless communication unit(107) orders a product selected from the electronic catalog by a user.

Description

VOD and E-commerce System and Method Using TV Broadcasting Network {The method & System Apparatus of VOD & E-commerce Utilizing Television Broadcasting Network.}

The present invention transmits an electronic catalog book (ELECTRONIC CATALOG BOOK) containing the digital data about the goods using a TV broadcasting network, the recipient's terminal device receives, stores and stores the electronic catalog book frequently retrieved by the receiver The purpose is to provide a home shopping e-commerce system and method for ordering goods.

Conventional home shopping is a TV broadcasting network in which a show host explains a product and broadcasts it, and an unspecified buyer watches the broadcast and orders the product. There was a problem that you can not order because you can not get.

In order to solve the above problems, we are in parallel with the OFF LINE method of receiving orders by delivering printed catalog books of goods by mail, but the printed images do not provide vivid information like video, More detailed information about the product could not be obtained, such as product expansion, observation of the product's operation, or SPECIFICATION.

There is a shopping mall method using the Internet as a means to solve the above problems, which is available only to those who have a PC and joined the Internet, there was a problem that you can not search for products with a normal home TV.

In addition, the Internet shopping mall has a limitation in that it is impossible to clearly express a smooth video image implemented by general TV broadcasting in relation to data capacity and transmission speed.

In addition, the home theater system is rapidly increasing, but in order to receive home theater movies, newspapers and magazines as digital data for VOD, data must be transmitted through wired / wireless telephone networks or the Internet. There is a problem that a receiver or a PC is required and the cost of using a transmission network is expensive.

If you make an electronic catalog book (BOOK) with digital data about moving images and video images for a large number of products, even if the data is compressed, the amount of data is huge. There is a need for technology to transmit.

And if you want to send individual addresses to a large number of recipients, for example, if one million address data is inserted into the electronic catalog book to be sent to one million recipients, the address data will increase and affect the transmission speed. There is a need to develop a technology of arbitrarily assigning a group address by calling an individual address of a receiver terminal device and simultaneously transmitting the group address unit.

In addition, since the manufacturing cost of the receiver terminal device using a wired / wireless telephone line or the Internet network is expensive, it is difficult to disseminate the receiver terminal device. Therefore, the manufacturing technology of the terminal device that does not use a communication modem is required to lower the manufacturing cost of the terminal device. Do.

According to the necessity as described above, in order to quickly transmit the electronic catalog book composed of a large amount of digital data to a large number of recipients, the data consisting of the electronic catalog book is inserted into the IN-BAND data channel of the TV broadcasting channel broadcasting through the TV broadcasting network. The technology of rapidly distributing the electronic catalog book to the TV broadcasting network by separate public address, and the receiving terminal device receives a large amount of data transmitted to the data channel of the TV broadcasting channel by means of the tuner and the IN-BAND data separating means. There is no need for a communication modem to provide a technology that enables the manufacture of inexpensive receiver terminal devices.

In addition, since the above technology can transmit and receive digital data such as movies, newspapers and magazines instead of digital data of the electronic catalog book, it provides a technology for implementing an effective VOD using a TV broadcasting network.

1 is a system block diagram of the present invention.

2 is a block diagram of a subscriber station of the present invention;

[Description of Symbols for Main Parts of Drawing]

101: recipient's individual address data

102: group address data of the receiver

103: address data to be sent

104: Electronic catalog book which makes product information into digital data

105: control host computer

106: Electronic Catalog Service Provider

107: existing wired and wireless communication network system

108: offline product development system

109: TV broadcast signal

110: public announcement TV broadcasting system

111: satellite TV broadcasting system

112: Cable TV Broadcasting System

113: receiver terminal device

114: Receiver TV Monitor

115: remote control means

116: Recipient

201: TV broadcast signal receiving means

211: tuner means

212: signal separation means

214: recipient addressing means

215: recipient group addressing means

216: CPU

217: main memory means

218: second memory means

219: signal processing means

220: printer output means

221: remote control means

222: TV monitor output means

Hereinafter, with reference to the accompanying drawings will be described the configuration of the present invention and its effects and effects for achieving the above object.

1 is a system block diagram of the present invention, and FIG. 2 is a block diagram of the receiver terminal device of the present invention.

As shown in Fig. 1, the system of the present invention inserts the recipient address data 103 into the data 104 of the electronic catalog book composed of digital edit data of video, audio, and text for a product, thereby providing a TV broadcast channel 109. Transmitting means (110, 111, 112) for broadcasting and transmitting to a public announcement TV broadcasting network, a satellite TV broadcasting network, or a cable TV broadcasting network by using an IN-BAND data channel of the present invention;

A host computer (106) for calling a subscriber's individual address through a data channel of a TV broadcast signal to give a terminal address to a terminal device, assigning address data to transmission data of an electronic catalog book signal data, and controlling a system of an electronic catalog operator; ;

A TV broadcasting system (110, 111, 112) for transmitting the electronic catalog book data and the address data to the receiver by TV broadcasting;

Receiving and storing digital data of the electronic catalog book which the transmitting means addressed and transmitted, and storing the data of the electronic catalog book, and processing the stored data as a signal that can be watched by a TV monitor and displaying it on the TV monitor under the control of subscriber. A subscriber station (113);

Remote control means 115 for the subscriber to control the terminal device to retrieve the contents of the electronic catalog, to output to the printer or to store separately;

It consists of a wired or wireless communication means 107 for ordering the product selected by the subscriber in the electronic catalog book.

The receiving terminal apparatus comprises: tuner means 211 for receiving a self-addressed TV broadcast signal as shown in FIG. Separating means (212) for separating the data signal from the TV broadcast signal received by the tuner means; signal processing means (219) for converting the memorized data signal into a signal that can be watched by a TV monitor; Addressing means (214) for designating address (214) and group-specific address (215); The remote control means 221 retrieves the data stored in the memory means 217 and 218 and views it on the TV monitor 222, outputs specific contents to the printer 220, or stores the data in the second memory means 218. It consists of the CPU 216.

Referring to the operation and effects of the present invention configured as described above are as follows.

First, the host computer 105 inserts and broadcasts the signal signal data for giving the individual address signal data of the receiver to the TV broadcast signal and the instruction signal data giving the common address for each group to the addressing means of the receiver terminal device in the data channel of the TV broadcast signal. The receiver gives the terminal device a common address for each group.

Subsequently, the group address of the receiver is given to data of the electronic catalog book produced by digital data such as video, sound, text, and the like for a plurality of products, and transmitted on the IN-BAND data channel of the TV broadcast signal.

At this time, according to the TV broadcasting system, it is possible to broadcast to the public announcement TV broadcasting system 110, the satellite TV broadcasting system 111, or the cable TV broadcasting system 112, and the receiver terminal apparatus 113 is tuner means 211. ) Receives a TV broadcast channel specified for communication, separates the data signal specified by its group address into the separating means 212, and stores it in the memory means 217.

The receiver controls the CPU 216 of the receiving terminal apparatus with the remote controller 221 to retrieve the data of the electronic catalog stored in the memory means 217 with the TV monitor 222, and at this time, the data stored in the memory means 217. Is converted into a signal that can be viewed on a TV by the signal processing means 219 and is displayed on the TV monitor.

If the receiver wants to store data for a specific product separately, the remote controller 221 controls the CPU 216 to store it in the second memory means 218. The control can be output to the printer 220.

In addition, when detailed image information such as enlarged video, video, 3D video, or specific specific information is required for the product displayed on the TV monitor, the user controls the CPU 216 with the remote controller 221 and is stored in the memory means 217. Detailed image information or specific information is displayed on the TV monitor.

The digital data of the catalog book electronics for home shopping is regularly sent to the receiver on a weekly, bi-weekly, monthly, or daily basis so that the receiver terminal device always stores only a certain amount of recent data while erasing old data. By programming the CPU so that the user can always access the latest product information.

In addition, if the receiver does not want to erase the data for the specific product and the receiver wants to store and store the data for the specific product separately in the terminal device for a certain period of time, the remote controller controls the CPU to store the data in the second memory means 218. ) To save.

As described above, after the receiver searches for and selects a product, the receiver orders the product to the electronic catalog service provider 106 through the existing wired / wireless communication system 107, and the service provider (Offline Delivery System) 108), the home shopping e-commerce by the electronic catalog book is completed by delivering the ordered goods to the receiver and paying by credit card or electronic money like the existing home shopping.

In the case of cable TV in the above e-commerce, if the cable TV system is capable of two-way communication service, the same effect can be obtained even if the order is used, and the service provider wants to send individual messages to the orderer or subscriber. The computer 105 can transmit the necessary message to the data channel of the TV broadcast signal channel and the signal data and the receiver individual address data.

In addition, when the transmission means for transmitting the electronic catalog data is to use the existing wired / wireless communication means or the Internet network instead of the TV broadcasting means, the same effect can be obtained by configuring the corresponding communication means and a suitable communication modem in the receiving terminal apparatus.

However, when the TV broadcasting means is used as a communication means, an expensive communication modem is unnecessary, so that the manufacturing cost of the receiving terminal can be greatly reduced, and the communication speed is also very high and the transmission cost is also lower than other transmission means.

In addition, the present invention system for addressing and transmitting a large amount of data at high speed using a TV broadcasting network. Even if it is intended to implement VOD by transmitting electronic signal data such as movies, newspapers, and magazines for home theater, The VOD can be implemented by transmitting data.

In more detail, the steps for implementing the above VOD system using a TV broadcasting network,

(i) inserting address data of a receiver into digital data of a VOD program relating to a movie, a newspaper, a magazine, etc. and transmitting the data to a data channel of a TV broadcast program;

(ii) receiving the VOD program data designated by the self address at the subscriber terminal device and storing the stored VOD program data in the memory means, and presenting the data stored under the subscriber's control to the TV monitor to advance the VOD program;

(iii) transmitting a signal for the VOD program selected by the subscriber to the VOD operating host computer together with the subscriber received data;

(iv) inserting the subscriber address data into the VOD program data selected by the subscriber by the VOD operating host computer and transmitting the subscriber address data to the subscriber station through the data channel of the TV broadcast program;

(v) The subscriber terminal receives digital data of a TV broadcast program designated by its own address and stores the digital data in a memory means, and displays it on a TV monitor under the control of a subscriber. A VOD system is implemented using a TV broadcast network.

In addition, individual unique addressing means and common addressing means for each group are configured in the subscriber station so that the host computer of the VOD operator can individually assign a data signal to the IN-BAND data channel of the TV broadcasting channel. In order to assign a common address to a subscriber terminal device by sending a message to a subscriber terminal device, a group address is applied to a subscriber who wants to subscribe to a specific magazine or a specific newspaper, such as a transmission method of an electronic catalog book. In other words, groups can provide a useful technology for sending different kinds of newspapers or magazines to subscribers who wish to subscribe to a particular magazine or a particular newspaper at the same time.

As described above, the present invention provides an inexpensive receiving terminal device that does not require an expensive communication modem and a technology capable of quickly transmitting to a specific recipient group that wants to receive an electronic product catalog book, magazine, newspaper, or movie with a large amount of data to transmit. Provides manufacturing technology.

With the above technology, the electronic product catalog book is distributed to the TV broadcasting network, and when the receiver searches for the electronic catalog book and selects the product, it can provide more detailed information as a vivid video information than the existing TV home shopping broadcast. Therefore, even if you do not watch the broadcast according to the time of home shopping TV broadcasting time, it is possible to search for necessary product information when necessary to provide an effective home shopping system.

In addition, it provides an effective VOD system that can convert magazines, movies, and newspapers with a large amount of data into data and group them by magazine type, newspaper type, or title of movie to a specific recipient. .

Claims (16)

In the home shopping e-commerce system, (1) Broadcasting and transmitting on the IN-BAND data channel of the TV broadcasting channel by inserting the digital data of the electronic catalog book made of digital data of video, audio or text and the address data of the receiver. Transmitting means; (2) Receive the digital data of the electronic catalog book which the transmitting means addressed and transmit, store and store the data of the electronic catalog book, and process the stored data as a signal that can be watched by the TV monitor and display it on the TV monitor A subscriber station device; (3) remote control means for allowing a subscriber to control a terminal device to retrieve contents of an electronic catalog, output to a printer, or separately store and store the contents; (4) A home shopping electronic commerce system apparatus according to an electronic catalog book, comprising a wired or wireless communication means for a subscriber to order a product selected from the electronic catalog book. The method according to claim 1, The subscriber station apparatus includes tuner means for receiving self-addressed TV broadcast signals, separation means for separating data signals from the broadcast signals received by the tuner means, memory means for storing the separated data signals, and stored memory signals. Signal processing means for converting the signal to a TV monitor, an addressing means for designating an address of a terminal device as an individual address and a group-specific address, and a subscriber searching and viewing data stored in the remote control means, Home shopping e-commerce system device according to an electronic catalog book comprising a CPU for outputting to a printer or storing and storing a printer The method according to claim 1, Home shopping electronic commerce system apparatus according to the electronic catalog book, characterized in that the transmission means is configured as a transmission means for wired or wireless communication, and the communication network is composed of a wired telephone network, a wireless telephone network, or an internet network, not a TV broadcasting network. The method according to claim 1, According to the electronic catalog book, characterized in that the TV broadcasting network consists of a cable TV broadcasting network or a satellite TV broadcasting network, and a transmission means for inserting and transmitting data of the electronic catalog book into a data channel of a cable TV program or a satellite TV broadcasting program. Home shopping e-commerce system device In the home shopping e-commerce method, (1) Transmitting the electronic catalog book of the product for home shopping into the digital data of video, voice or text, inserting it into the IN-BAND data channel of the TV broadcasting program channel and broadcasting along with the address data of the receiver. Steps; (2) The receiver receives and stores the digital data of the electronic catalog book designated by his or her address as the terminal device. If necessary, the receiver processes the data stored in the terminal device as a signal that can be watched by the TV monitor. Retrieving a book; (3) a receiver searching for an item in the electronic catalog book data and ordering the product by wire or wireless communication means for the selected product; The method according to claim 5, In assigning address data of the receiver, command signal data for assigning individual address data and group address of the receiver terminal device are transmitted to the TV broadcast signal through a data channel, and the group terminal address data is assigned to the receiver terminal device. Home shopping e-commerce system device according to the electronic catalog book, characterized in that the group address is inserted into the digital data of the electronic catalog book, and the electronic catalog book data is transmitted in units of the group address. The method according to claim 5, Home shopping e-commerce system device according to the electronic catalog book, characterized in that the electronic catalog book data is transmitted to a plurality of unspecified receiver terminal devices without inserting the address data of the receiver The method according to claim 5, Home shopping e-commerce system device according to the electronic catalog book, characterized in that the service provider of the electronic catalog book transmits the message data to the individual recipients by sending the message data to the individual recipients as the individual address data. The method according to claim 5, The digital data of the catalog bookbook for home shopping is regularly transmitted to the receiver on a biweekly, monthly or specific date basis, and the receiver terminal device always deletes the old data and always has a certain amount of recent data. Home shopping e-commerce method using the electronic catalog book, characterized in that the step of storing and storing The method according to claim 5, Home shopping electronic commerce method according to the electronic catalog book, characterized in that the receiver does not delete the data for a specific product, the receiver additionally stores and stores the data for a specific product in a terminal device for a certain period of time The method according to claim 5, In the step of designating and transmitting the address of the receiver to the digital data of the electronic catalog book, the home shopping e-commerce by the electronic catalog book is configured to transmit by wire telephone, wireless telephone or internet network instead of TV broadcasting channel. Way The method according to claim 5, A home shopping e-commerce method comprising the steps of searching for a video, an enlarged video, a 3D video, a detailed specification information, or quality assurance information of a specific product in an electronic catalog book received by a receiver. In a VOD system using a TV broadcasting network, (1) inserting address data of a receiver into digital data of a list of VOD programs for movies, newspapers, magazines, etc. and transmitting the data to a data channel of a TV broadcast program; (2) receiving the list data of the VOD program designated by the self address at the subscriber terminal device and storing the list data in the memory means, and displaying the stored data to the TV monitor under the control of the subscriber to select the VOD program; (3) transmitting, by the subscriber, the VOD program selected by the subscriber to the VOD operating host computer through the wired / wireless communication network along with its own ID; (4) the VOD operating host computer inserting subscriber address data into the VOD program data selected by the subscriber according to the subscriber 1 and transmitting the subscriber address data to the subscriber terminal device in the data channel of the TV broadcast program; (5) receiving and storing digital data of a TV broadcast program designated by a self-address at a subscriber terminal as a memory means, and presenting it to a TV monitor under the control of a subscriber; and implementing a VOD system using a TV broadcasting network. Way The method according to claim 13, A method of implementing a VOD system using a TV broadcasting network, comprising the step of enlarging, separately storing, or outputting data of a specific part of a VOD program. The method according to claim 13, A method of implementing a VOD system using a TV broadcasting network, comprising the step of receiving a VOD program data received by a receiver first from a receiver terminal device and deleting old data and storing only a predetermined amount of latest data at all times. The method according to claim 13, By configuring individual unique addressing means and common addressing means for each group in the subscriber station, the host computer of the VOD operator sends the individual address to the IN-BAND data channel of the TV broadcasting channel. A method of implementing a VOD system using a TV broadcasting network, characterized in that the step of adding and transmitting in units of VOD program group address.