KR20020042061A - user customized contents providing system using network user's input position related information - Google Patents

Abstract

PURPOSE: A system for providing the user optimized contents utilizing the connection position related information of a network user is provided to output the contents in the content and format optimized to a user by making a confronting computer analyze the position information of the user. CONSTITUTION: If the user connects and requests the contents(110), a contents providing computer catches an IP address of the user(111) and provides the normal or representative contents to the user(118) if the contents linked to the position information does not exist in the request contents(112). The computer understands a level and class of the position information and the position relating information required by the contents(113). The computer catches that the physical position information of the user corresponding to the IP address exists in a database(114), catches the detail position relating information from the physical position information(115) and provides the contents optimized to the user by using the position and position relating information of the user(117).

Description

{User customized contents providing system using network user's input position related information}

The present invention refers to location information of a 'user' accessing a network on a network including the Internet (hereinafter referred to as a 'network') and information related to this information (hereinafter referred to as 'position related information'). Network, the user's network by prioritizing, merging, synthesizing, selecting, translating, and reconstructing content providers' content providers to the user customized state. A system for outputting to an output device connected to a connection mechanism.

The output includes the same as that of a normal content, and when the content is in a text language, the output is converted into a voice language. In other words, the content is provided in the usual format or in a format in which the text is transformed into a speech language and the speech language is outputted.

More detailed description is as follows.

All communication media including communication devices, such as network stations, computers, terminals, telephones, cellular phones, PDAs, etc., connected to a network, are collectively referred to below. Has unique identification information, and a network connection device made of a material must have a physical position when connecting to a specific content provider. For example, every server on the Internet has an IP address as an identifier, and there is a physical space in which the sub is located, which is conceptually a coordinate, typically a physical address ( physical address).

Not only does the IP address indicate a unique location on this computer's network, but it can also be physically assigned where the computer is and this IP address is 1: 1, and if you are using a computer with this IP address, At the moment of use, the user's location information and the computer's physical location information may correspond 1: 1 on the network.

The information from the counterpart computer may be output to the output device of the user at the request of the user on the two-way network because the counterpart computer knows the location information of the user. Therefore, the counterpart computer and the user's computer and the user's location information can be matched 1: 1: 1 at that moment.

Conventionally, all input methods according to input devices and input methods and means such as user input (including address input (including domain name input), hyperlinked address click, banner click, video click, sound input, motion input, etc.) in the Internet connection (Hereinafter referred to collectively as 'user input'), the same content is presented. For example, when a Korean user accesses a site in the United States, even if there is a Korean-language content in the sub information of the content provided by the site, the content is displayed directly on the user's output device without further input by the user. Rather, they could only be accessed by clicking on the flag or language display.

In addition, even if Korean content appears, it is a case where the direct moving information from the user's input object itself to Korean content is already contained. (In other words, when a user clicks on a banner to access US content, the information in this banner contains a US address, a Korean address, or a subaddress that directly links to Korean content.

A variety of methods can be provided according to input devices and means such as inputting various addresses (including domain name input), hyperlinked address click, banner click, video click, sound input, motion input, and the like. .

The problem in this case is as follows.

In addition to current marketing, it is recommended to provide a user customzied service for all customer services. The existing access operation method is from the US, but from Korea or Japan, but at least the same content on the first screen. Presented. Also, even if there are banners that go directly to Korean content, they are only useful for Koreans, and not very useful for users connecting from Japan, so you can't customize all the banners. It is not possible to know whether the user clicks or Japanese users click on the Internet.) In other words, the connection information of the existing banner does not contain the user's location information, but only the connection information in the banner itself. There was no optimization.

This is particularly inconvenient for foreign users in the situation where the whole world is virtually connected as a single country through the Internet and the exchange of information and logistics is increasing internationally.

Also, when you are asked to enter a user ID and PASSWORD (simply referred to as a 'PW' or 'password'), optimized content for that owner even if you have location information such as the nationality of the owner of the ID and password. It is not provided.

In order to solve the above problems, the present invention is to output the content in the content and format optimized to the user by analyzing the location information of the user when the other computer is connected to the counterpart computer by the user's input Is the task.

Examples of content and format optimized for users include the following.

First, it connects users with content in a language that is most easily understood by the user. That is, if the user is Korean and accesses English-language content in the United States, and there is Korean-language content in the underlying content of this content (that is, there is mirror content translated into Korean for this English content), The content server does not go through the two steps of grasping the location information of the Korean user and moving from the English content to the content with the Korean information. Instead, the content server connects directly to the Korean content without going through the English content.

If there is no Korean content, a similar purpose may be achieved by providing a routine for asking the user to select various translation devices. In other words, by using a language translation program provided by yourself or others, you can help users to use their contents more easily. This questioning routine can also output the question in the user's language, using the user's input location information.

Second, the information that can be known from the user's location information can be largely related to time information related to position such as time and time at the physical location of the user to which the user is connected. Fixed information related to position, such as cultural matters of a country or region, and variable information related to position such as weather information, incident accident information, news or issues of the user's current location have. Absolutely fixed information such as time and relatively fixed information such as culture can be uniformly provided by prior input, and weather, incidents, news or issues can be provided by the user. Since it happens in a location belonging to the user's location from the location information, it can be known from the country or local network information providers.

Their usefulness is as follows. In many languages, greetings are visually related. In other words, the United States may be evening, but Korea may have an morning difference of 10 hours. Therefore, if there is a greeting to the content, if Americans access the content delivery server in the United States, "Good evening!" But if Koreans connect in Korea, they should say "Good morning!" In addition, you can avoid cultural taboo (for example, if you are connecting from an Arab, you should avoid greetings with both hands as much as possible), and first show what the culture recommends or prefers. have.

Figure 1: Content providing process where the computer identifies the location information of the access user and provides the optimized content to the user based on the information

FIG. 2: Method of Providing Content in Korean Language Based on User's Location Information

Figure 3: How to provide translated content that includes asking the user whether to translate

Figure 4: How users, content-providing computers and external computers connect and operate, and content and database organization of content-providing and external computers

Hereinafter, described in detail by the accompanying drawings as follows.

Outline conceptual description

FIG. 1 illustrates the interaction between a user who is connected to a network through a user's computer and a contents providing computer and a process in which the contents providing computer grasps the user's location information and provides the optimal contents.

First, when a user connects and requests content (110), the content providing computer (hereinafter referred to as 'computer') determines the user's IP address (111), and checks whether there is content linked with the location information in the requested content. First, identify (112), then provide normal or representative contents (118).

Second, it grasps what level of location information the content requires and what type of location information or location related information is required.

Third, it checks whether there is physical location information of the user corresponding to the IP address in its own DB (114), and if not, inquires an external DB (114 '), and outputs normal content if it is not there.

Fourth, the detailed location-related information required by the content is grasped from the physical location information. (115) If this information is in its own DB, it is used (116); if it is not there, an external DB is inquired (116 '); otherwise, normal content is output.

Fifth, the content is optimized to the user and provided to the user by using the user's location information and the location related information.

The content providing computer 144 extracts the location information of the user from a signal coming from the network using a communication protocol of the network 143 connecting the user 140 and the content providing computer. In order to extract the location information of the user, the content providing computer utilizes a DB 149 containing the physical location information corresponding to the IP address of the user's computer, and if there is such information in itself, writes it if there is, or an external DB 151 if not. To utilize.

When the IP address is static, it can be matched with the physical address of the computer connected to the IP address. Even when the IP address is dynamic, it can be known by asking an ISP or the like. And if the degree of location information desired by the content provider is national or wide area, it does not really matter whether it is static or dynamic.

An information packet, a data packet, or a message transmitted (hereinafter, referred to as an "information packet") moving over a network must be sent in the header with a target address where the information packet should arrive and the information packet. It will contain the source address or sender's address.

The content providing computer can determine from this information packet the source address of the sender of this information packet. This identified source address may be:

First, since IP addresses are assigned internationally, we know information about the country where the accessor is located from the visitor's IP address, xxx.xxx.xxx.xxx. In addition, the lower-level regional information of the country is also known from the restraint DB 149 or the external D 152B.

Second, Internet service provider ISPs 155 of each country have information about each IP address and the physical location of a server having the IP address as a network. Therefore, the content-providing computer may independently (if it has a DB of its own IP address and the location of the physical server corresponding to that address, or know directly from the allocation and distribution information of the IP address) or contact the ISP, or independently User's location information can be known by inquiring DB about operating IP address and location of physical server corresponding to the address.

It is said that it understands what level of location information content requires and what kind of location information or location related information.

First, the content may be a change of only the language corresponding to the user's language in the lower part or in parallel of the content provided in the language. In this case, only the country information may be included in the user's location information.

Second, if there is a greeting in the content, the greeting needs information on the location, such as the national language, time zone, cultural contents of the country, and a greeting unique to the country.

Third, if the content is composed of various elements, and the content has various deformable parts (collectively referred to as a field) according to the user's location information, the content is based on the detail level of the location information or You can ask for location-related information that has the correct characteristics for that field.

The user's national language is not the mother tongue of the user as a natural person, but a standard language or a commonly used language at the location determined according to the location and location related information through the analysis of the user's IP address. That is, if an American whose native language is English connects in Seoul, his or her native language will be treated as the standard language in Seoul, or Korean. However, the user's national language, which is grasped from nationality or mother tongue related information previously inputted by the user whose identity has been verified through the user name and password, is a standard language in the user's nationality.

The process of collecting location information

The following is the process by which the content providing computer collects the relevant location information by using its own or external DB from the user's location information.

First, the content providing computer can be identified from the user's location information from its own or external DB, and the administrative unit information for each continent, country, state, state, state, county, and each country where the user is physically located, as well as the user's location information. Identify absolute fixed information such as time information at that moment.

Second, grasp relative fixed information related to user's location such as political, economic, cultural, social, religious, regional, special product, famous industry, symbol system information of user's country or region.

Third, grasp variable information such as weather or weather of the user's current location, temperature information, accident accident information, news or issues.

Absolutely fixed information such as time and relative fixed information such as culture are uniformly provided by a pre-inputted self or external DB, and variable information such as weather, incidents, news or issues can be obtained from the user's location information. Because it happens in the location of the location, if it is not in its own DB, it is obtained from other local information providers on the network (151).

In addition, it is possible to grasp the user's propensity, attributes, etc. from cookie information, and the specifications of the user's computer (including the connection device as defined above).

Temporary DB Construction Process

The content providing computer constructs a temporary DB (temporary datadase) 148 for the user with the absolute and relative positional fixed information and the positional variable information. A temporary DB containing this user's information is provided in response to the needs of the content providing computer.

For example:

First, if the content requires only language information based on the user's country, only the location information of the country is provided, and if there is content in that country's language based on this information, the content is given priority to other content. .

Second, if content demands a more complex request, for example, a wallpaper requires a country's famous symbol, or a background music, a country's country or favorite song, or a character's celebrity, etc. Extracted from external DB and used for user optimized content synthesis.

Third, if a computer requires comprehensive information for more complex data mining, it can provide that comprehensive information.

How to Provide Optimal Language Content

In one embodiment of providing optimized content, a content providing computer is a process of providing content to a user in a language commonly used in a country in which the user is located (hereinafter referred to as a "language" or "common language"). The following description will be made with reference to FIGS. 2 and 3.

First, it can be used when there is no need for translation because there is content in the user's Korean language in the content providing computer or other computers. This process determines the user's physical location from the DB from the user's location information (120), and if multiple languages are the national or commercial languages, such as the national language, standard language, and Switzerland, the largest number of languages used in this physical location. If there is content in the language selection window that leads to language selection (121), link it (122). Of course, if the user does not want the language, the content description that the content-providing computer adopts as standard. ) Includes the process of turning the language back.

Second, when there is no content in the user's language, the following process is performed.

1) The computer judges whether the provided content can be translated through the internal content or the external content.

2) If translation is available, the translated content is provided first. (123)

3) Incorporate a process or device in the translated content that allows the user to view the normal content of the original text rather than translation (124) and provide an option to select the desired language for translation. Of course, the languages you can select should be ones that can be automatically translated. The user is also provided with an option to select content in a language provided by the content providing computer as a basis.

Third, independent of the above, the following method can be applied. It demonstrates through FIG. Present the normal content first (135) and launch an information window that a translation can be provided (136), at which time the language inferred from the user's location information is temporarily selected as the first choice, and other related The language (such as Cantonese for Mandarin) or any language is also provided in the options.

If a translation is selected, one can use a translation support program / content provided on the network if there is a translation program on the content providing computer. In addition, the translated content can be output to the user's output device in parallel with the content in the original language provided by the content providing computer, and a pointing device such as a mouse is provided on the content in the original language provided by the content providing computer. The translations can also be provided by popping the translated content into a window below or around the pointing device.

Deliver user-friendly content

Through the following embodiments, it can be seen that the process of implementing the present invention and the content provider can approach the user more friendly. It is assumed that the content provider is located in Los Angeles, USA, and the information of the user is absolutely fixed information, Seoul, Korea, and time information is 12:00 pm on August 15, 2000.

Then, the following information can be extracted from this information as an example.

First is time information. The time difference with LA is fixed. The time difference between LA and Seoul, Korea is calculated, and the visitor's time is one night. Korea's August 15 is Liberation Day, a national holiday, Tuesday is Monday and Sandwich Day, and the lunar calendar is July 16, which is close to the full moon.

Secondly, it is Seoul, South Korea as absolute fixed information. The national flag is Taegeukgi, and Koreans use Hangul.

Third, Korea's August is a holiday, midsummer, and student's vacation.

Fourth, as variable information, the Seoul sky on August 15, 2000, it was rainy until the morning and clear from the afternoon, and there is weather information indicating that the sunshine heat exceeding 35 degrees is rising. South Korea's National Assembly is not open, there is news that the people are suffering from medical disturbances due to doctors strikes, and that a famous singer named Seo Taiji will end his life and return home.

By comparing the optimized content based on these information with the normal content, the linkage and synthesis of the content will be described.

Original content

Greetings 1 :: Good morning!

Greeting 2: Hi.

Greetings 3: Welcome.

In this case, morning is linked with time information, and Welcome! And Hi! In Greeting 2 are flat.

Optimized content

Greetings: Hi! The heat is killing in LA. How about Seoul? [Reflects weather information called heat]

Greetings: Independence Day Celebration Special Sale Arrangement !!!.

As a wallpaper, you can provide a screen with a thin screen of cool sea, Kim Gu, and Taegeukgi. Background music may include the sound of cool waves or the sound of birds in the woods.

Where content providers sell online works,

With optimized content, you can provide content such as thrilling horror, horror movies, and photos first. First of all, you can introduce photobooks related to independence, documentary films, materials related to Korea and Japan, and books on independence movements.

If the content provider is a travel agent or health care provider,

It can provide information about medical services in the United States, how to get affordable treatments, treatment or health care packages, and the US medical system for foreigners.

If the content provider is auctioneer,

Florida vacation packages, independence-related artifacts, and independence activists can be shown to anyone who accesses auction content.

If the content provider is an X-rated picture, video provider,

Wallpapers give priority to lively content such as beaches, seas, and mountains.

If the content provider is a news provider,

Seo will be able to translate and export photos and related articles of her life in Los Angeles, USA.

If the content provider is a software seller,

The computer's sound generating system can be used to present software that generates sound waves that mosquitoes and insects dislike.

If it is a product sales site,

You may want to first present your cooling supplies, a large refrigerator, foods that will help you beat the heat, and nutritional supplements.

If you are a health content provider,

You may be able to give priority to information on how to stay healthy in the heat, how to keep your home hygienic during the rainy season, health considerations when you go on vacation, nocturnal temperament (information that you are connected at 12 o'clock at night), and health relevance. .

In this way, if the user's location information or location-related information is reflected in the content, the user feels more familiar with the content, and the satisfaction level becomes greater if the other conditions are the same.

Description or translation of the content where the pointing device is located

Provide description translation

Content on a network in a foreign language is difficult to use unless you know the foreign language well. In particular, information connecting contents, such as various symbols, icons, menus, symbolic shapes, banners, etc. on the site, if easily explained, the icons may be connected to such information or perform such functions. Content that links or performs other functions, such as, for example, a limited screen constraint or design concept, such information connection content may not contain sufficient description in the content within the screen viewed by the user. Is common.

Pointing device (mouse, joy stick, finger or touching tool on touch screen), voice input to identify the content when speech recognition technology is applied If a number is attached, it will be generically described and described with the mouse, such as a method of instructing the user to input content such as a number.) When a point is placed, if there is content in the place where the point is located, the description of the content This floats in a small box or other figure connected to the content.

Korean-language software from Microsoft Inc. hovers over the icons of the software to display Korean descriptions of the icons. In general, sites provided on the Internet (simply provide a window where all the content provided on the network is provided). This technology does not apply to the content of the site. The reason for this is as follows. First, in the current Internet communication method, the location information of the mouse is not transmitted to the content providing computer simply by touching the mouse. Clicking, etc. will send that information and interact with it. Second, even if the location of the mouse is transmitted to the content providing computer only by touching the mouse, it is difficult to determine in which language to describe the content because the content on the Internet is not viewed by only one person. Even so, it's no more than the language the content provider thinks most importantly.

The configuration of the invention in the case where the positional information of the mouse is not transmitted to the content providing computer only by touching the mouse is as follows.

First, when a user accesses a content providing computer, the content providing computer grasps the user's location information and then finds the user's national language.

Secondly, when the user sends the desired content to the user's computer, the user sends description content in the user's language of the information-linked content that constitutes the content. That is, since the amount of information-linked content is relatively small compared to the entire content, and the description thereof is relatively simple, the description can be made in advance in multiple languages. If you haven't made it in advance, you can insert an automatic translation system in the middle, and automatically translate the description you want to send to the user to get the same effect. Among these, if the user's language description is sent to the content requested by the user, even if the user does not take a separate action requesting the description of the information-linked content, the user may simply wait with the mouse and the information-linked content Know what you are doing and what it contains.

Third, if your operating system has a system that displays the description when you hover over it, do the following: Microsoft's Windows operating system now has this structure for the information-linked content it provides. Therefore, the content providing computer can send a system displaying the description when the mouse is hovered in a manner suitable for the user's operating system. Or, a system that displays a description of a program (which may be content) that performs the operation and function of the content, such as a markup language or a scripter of the content, may be content, regardless of the user's operating system. You can also run That is, this method is characterized by using the content provided in the computer of the user who received the content from the content providing computer to display the description.

Fourth, it is an action when a user does not want a description or a description description language that a content providing computer normally provides. To this end, insert information-linked content at the end of the description that can accommodate the intent that you no longer want the description, that you want the normal description language, or that you want the description of the specific language you want. I can solve it. This information-linked content responds to various interaction methods, such as voice recognition, as well as conventional methods such as clicks.

This method has the disadvantage that the content providing computer must send all descriptions of all the information-linked content provided to the user. This is because the user does not know where to place the mouse point on the information-linked content. On the other hand, compared to the following method, there is an advantage that does not need to interact every time the user changes the position of the mouse point.

A method of providing a description and the like when the location information of the mouse is transmitted to the content providing computer only by touching the mouse is as follows.

First, when it is determined that the location information of the user's mouse is transmitted to the content providing computer and the description should be transmitted, the content providing computer can grasp the location information of the user or use the location information already known, Figure out.

Secondly, the content providing computer grasps information-linked content where the user's mouse is located, and then finds a description of the content.

Third, if there is a Korean description according to the user's location information, it is used as it is, or the translation is prepared by using an automatic translation program.

Fourth, the translation is provided to the user's computer. If your operating system has a system that displays the description when you mouse over it, it displays it in the description box. Or, if there is a window that self-explains the program (which may be the content) that performs the operation and function of the content, such as markup language or scripter, etc. of the content, regardless of the user's operating system, Put a description.

Fifth, it is an action when a user does not want to explain or wants a description description language that a content providing computer normally provides. To this end, insert information-linked content at the end of the description that can accommodate the intent that you no longer want the description, that you want a normal description language, or that you want to describe the specific language you want. I can solve it. This information-linked content responds to various interaction methods, such as voice recognition, as well as conventional methods such as clicks.

For example, as follows.

If you connect to the United States Amazon ( www.amazon.com) in Seoul, South Korea, you can get Amazon's content. At this time, Amazon Corporation grasps the location information of the visitor, knows that the visitor is located in Korea, grasps that Korean is the standard language in Korea, and prepares a description in Korean first.

When the user places the mouse in the information delivery content that appears in the user's output window of the Amazon content, the user can see the description in Korean. This Korean description may be prepared in advance by being translated by Amazon, and may be provided to the user by being translated in real time through an automatic translation program when required. In addition, the translated description may be accompanied by the user's receipt of Amazon's content from Amazon's site, or by the user's hover. At this time, Americans living in Korea have an option to change the description of the site to English when the site description is in Korean. Selecting this option will display the description in English.)

Provide translation

Various information-linked contents and the like of the content providing computer often contain text information. At this time, it is difficult for a person unfamiliar with this language to know what the character information says. In particular, text information used for information-linked content, etc. are often abbreviated and displayed in one or two words, so it is particularly difficult for a person unfamiliar with the language. Therefore, there is a real advantage for the user to display textual information in these information-linked contents in Korean.

In this way, the following configuration can be considered.

First, the content providing computer grasps the user's location information and then grasps the user's Korean language.

Second, if there is information-linked content information in the Korean language, the information-linked content information is output to the user according to the information-linked content information, and if not, the content of the text information is translated and output to the user.

The problem that can be caused by changing the language is as follows. That is, even if the size of the information-linked content is changed, if the shape and format of the overall content are not disturbed because of the changed size, the information-linked content is provided as the information-linked content including the translated content. If not, reduce or increase the font or size of the text in the translated content to make it the same size as the original linked content.

Third, this is when the user does not want to explain the language or wants the language that the content providing computer normally provides. To do this, you can insert information-linked content to open a separate window, or open a separate window to indicate that you no longer want a description, that you want a general description language, or that you want a description of a specific language. We can solve by giving. This information-linked content responds to various interaction methods, such as voice recognition, as well as conventional methods such as clicks.

Identify information by username and password

When a user attempts to access content of a content providing computer, there may be a process of asking for a user name (ID) and a password (password) for checking that the user is a registered user. This is to provide content to a user who is registered in advance, and basically the user registration process is inevitably required. If a user is registered and receives information that knows the location of the user's nationality, language, address, etc., it is a common information processing method to make this information into a DB 152. Optimized content can be provided.

In other words, the process of identifying the physical location information from the IP address of the user's access point can be replaced with the location information previously input and identified about the user recognized by the user's ID and PW. This is because the location information entered at the time of registration by the user is more optimized for the user than that obtained from the IP address. If you are a registered user, if you log in after checking ID and PW, if you have information related to user's language preference (for example, if you have entered your own language or desired language) When the location information is grasped, the user-optimized content is provided using the information input by the user. If the registered user does not have the language preference information of the user, the user-optimized contents are provided by utilizing the language information and the location related information of the user determined from the location information.

Integrated DB Construction

The content providing computer processes a plurality of user data and statistically processes and DBs the user's location information and location-related information.

When a large number of users access the content providing computer and interact with the content providing computer, the content providing computer documents the result data generated by this process in association with the user's location information and location related information (DB). can do. In other words, this DB can tie together the location-related information (absolute, relative fixed and variable information) and the contents of the user's interaction with the user's location statistics as the central axis of the user's location. It can be the basis for data mining, such as finding statistically significant associations.

Optimal content output utilizing integrated DB

The content providing computer provides the user with more customized content by utilizing the temporary DB through the user location and location related information and the existing integrated DB.

When a user with a specific location and location-related information is connected, the computer associates the user's information with the information that best matches the data through existing statistical processing, DB data, and data mining. Content is synthesized by using the information, or selected and provided to the user first.

For example, a content-providing computer is an MP3 music file service provider that can be downloaded over a network, and a large number of users located in Seoul, Korea, close to midnight (absolute time information) during the rainy season (variable news information). Let's say there are statistics that have downloaded a lot of black soul music.

Then, if the location information of the new user is in Seoul or Korea, and there is a typhoon landing in Korea at the time of late July, and there is information that it is raining, and the user's access time is evening or midnight, the content providing computer May present the soul-related music content to the user in parallel or in preference to other basic content, which may statistically increase the user's selection, purchase, and utilization of the content.

Another example is that if a content provider is called an X-rated image and video provider, and there is a statistical survey that Taiwanese visitors prefer content that is mostly Japanese, then content from other countries appears when they reconnect in Taiwan. First of all, Japanese content can be presented. And if you access from Hong Kong or mainland China, if the other statistics are the same, it will be treated as above because the ethnic and cultural attributes of Taiwan are relatively similar. And similar contents, including similarities in the history of the 20th century.

Integrated DB construction by integrating DB of multiple content providers

Creates a more extensive and detailed integrated DB by exchanging, trading, collating, extracting, and integrating each DB constructed as a result of the interaction of users and the users linked with the information DB of a plurality of content providers.

Location-related information DBs of content providers accumulated in time and space may be subject to commercially valid transactions. Alternatively, the database is integrated and improved through a statistical process such as collation and contrast with DBs of different content providers, or data mining.

Compares, contrasts, extracts, and combines the information obtained from the built DB with the user's location and location-related information to provide relevant contents directly, or change, transform, combine, synthesize, integrate, delete, extract, summarize, translate, and optimize Content can be provided.

Associate you with a second content-providing computer

If the location of the user is known and there is no content in the language information of the user, the user can be connected to a second content providing computer related to the user.

For example, as follows.

For example, if your domain address on the network of the first content providing computer is www.amazon.com and you have a sister site or a site associated with you in Korea, the domain address of the second content providing computer is www.amazon.co.kr Suppose In addition, assume that www.amazon.com provides content in English and www.amazon.co.kr provides content in Korean. So, if you are connected to www.amazon.com in Korea, amazon buy to identify the user's location information, sites and users that are related to the Korean related www.amazon.com www.amazon.co.kr Can be connected in parallel or selectively. Parallel means to provide the user with www.amazon.com and www.amazon.co.kr , and optional means to ask the user to connect to www.amazon.co.kr if they wish. Say.

Extending this invention, when a user connects to www.amazon.com , amazon knows the user's location information and then relate to itself and closely related to the information that is obtained from the user's location information. You can link to the site.

This is because a business is becoming international, a famous site in one country establishes branch offices or sister sites around the world, and a site that is closely related to the user's home country or the location of the user in e-commerce and other legally relevant sites. It can be especially useful to make your business more efficient and convenient by connecting them.

The characteristic effects of the present invention are as follows.

First, when the content providing computer has content in the local or commercial language of the region where the user is located, after viewing the content in the language (such as the language provided by the site) that the content providing computer preferentially provides, This can avoid the inconvenience of bypassing language content. In addition, it is possible to prevent the user from losing the opportunity to use the content due to language immaturity.

Second, by grasping the location information of the user, the content provider may provide the user with customized content, thereby increasing the user's friendliness, relief, and satisfaction, thereby increasing content utilization, purchase, and use.

Third, when the location information of multiple users and the interaction with the content provider are documented (DB), a valid statistical structure (model of the related structures, associations, and related items) is found from this DB. Content providers can provide optimized content to users who have the same and similar location information characteristics to access this content in the future. By repeating this process, the location-based DB is upgraded and upgraded. You can provide optimized content in a better way.

Fourth, by comparing, contrasting, extracting, and combining the information obtained from the built DB with the user's location and location-related information, the relevant contents can be directly provided, or changed, transformed, combined, synthesized, integrated, deleted, extracted, summarized, translated. Can be provided.

Claims (18)

A first step of extracting an IP address from a communication protocol and a signaling system through a data packet, using the location information of a user accessing a computer of a content provider; The second step of determining whether there is content that can be linked to the location information and the location related information in the content requested by the user; In step 2, if there is the corresponding information, the third step of determining the user's physical location from the user's IP address and A fourth process of collecting location information and location-related information related thereto from the physical location information; The fifth process of reflecting the location-related information collected in the fourth process in the content; Content providing method comprising the fifth step of providing a user optimized content to the user in the fifth step A first step of extracting an IP address from a communication protocol and a signaling system through a data packet, using the location information of a user accessing a computer of a content provider; The second step of determining whether there is content that can be linked to the location information and the location related information in the content requested by the user; Second level process to determine the level and nature of the content and the location-specific information required; The third process of identifying the user's physical location from the user's IP address if the information is present in the second or second process; If the information required by the content of the location and location required by the content in the 2nd or 2 'process exists in the own DB, use the information if it exists in the DB. If not, find it in the externally provided DB. 4 'process of carrying out and The fifth process of reflecting the location-related information collected in the fourth process in the content; A content providing method comprising a sixth step of providing a user-optimized content to a user in a fifth step According to claim 1 or 2, wherein the information necessary to determine the user's physical location from the user's IP address, or the user's location information and location-related information linked to the physical location is the relevant information in its own DB If there is, use the method, if not, contact the external DB, the method of providing the content characterized in that the method for identifying the user's physical location or location information and location-related information The method of claim 3, wherein the external DB providing the user's physical location information is an Internet service provider (ISP) that provides the user with an IP or manages the user's IP address. How to deliver content A first step of extracting an IP address from a communication protocol and a signaling system through a data packet, using the location information of a user accessing a computer of a content provider; The second process of determining the user's national language by identifying the physical location of the user from the IP address at the country or language level; If the user's Korean language content is within the content managed by the content-providing computer, the third process connects the user directly without selecting the content. A fourth process of translating the internal or external automatic translation program and providing normal content to the user's Korean content if the content in the user's Korean language is not within the content managed by the content providing computer; Content providing method characterized in that the fifth process to receive the normal content if you do not want the translated content The method of claim 5, instead of the fourth process, when the content in the user's Korean language is not in the content managed by the content providing computer, the user selects the user's Korean language temporarily recognized by the content providing computer and provides the normal content. Including a list of translation languages that the content providing computer can provide and allowing the user to select content for selection. Method for providing content that applies each process of claim 1, 2, 3, or 4 to translated content The method of claim 3, wherein the user's location-related absolute fixed information, location-related relative fixed information, location-related variable information and location-related time information are grasped to generate a temporary DB for each user, and the temporary DB and the user provide content. Data storage method characterized by creating a DB for each user by interlocking the process and results interacting with a computer The first step of creating a database that integrates the DB for each user from paragraph 8 into the unit of all users; The second process of extracting statistically significant relations from the interaction between location and location-related information and the user's content-providing computer based on the integrated DB; The third process of making the relation derived in the second process into a DB based on the position and the position related information; On the basis of the DB of the third process, when a user having the same, similar location and location-related information has been connected, the fourth process of providing the content by reflecting the relevance or result identified in the second process How to deliver content The first process of integrating the DB of claim 1 collected from a plurality of content providing computers A second process of extracting statistically significant relations from the interaction between the location and location-related information and the contents provided by the computer for providing each content based on the integrated DB; The third process of making the relation derived in the second process into a DB based on the position and the position related information; On the basis of the DB of the third process, when a user having access to the same, similar location and location-related information has been connected to each content providing computer, the related content or result identified in the second process is reflected in the content provided by the user. Content providing method characterized in that the fourth process to provide In the content providing method of claim 3, the DB constructed in claims 9 and 10 and the information obtained from the location and location related information of the user are compared, contrasted, extracted, and combined to directly provide, change, or modify relevant content. How to provide content that is combined, combined, synthesized, combined, deleted, extracted, summarized, translated A first step of extracting an IP address from a communication protocol and a signaling system through a data packet, using the location information of a user accessing a computer of a content provider; The second process of determining the user's national language by identifying the physical location of the user from the IP address at the country or language level; Description of the content-linked content in the user's national language, if the content is in content managed by the content-providing computer, the third process of immediately combining the description content with the information-linked content without having to select the description language of the user; If the content of the content linked to the information in the user's Korean language is not within the content managed by the content providing computer, the internal or external automatic translation program is activated to translate the normal content into the content of the content in the user's Korean language. 4th process of combining the description content with information-linked content A fifth process of delivering the content requested by the user to the user, including information-linked content combined with the user's local language description The sixth process of claim 12, wherein when the user places the pointing device on the information-connected content on the content provided by the user, a description provided by the content-providing computer about the information-connected content is provided to the user. If the user does not want the description provided by the content providing computer itself, the user can choose to cancel. If the user wants the description in the usual content providing language or the user wants to select the desired language, the seventh step of accepting the selection and, A content delivery method characterized by an eighth process of sending this selection to the content delivery computer A first step of extracting an IP address from a communication protocol and a signaling system through a data packet, using the location information of a user accessing a computer of a content provider; The second process of determining the user's national language by identifying the physical location of the user from the IP address at the country or language level; A third step of identifying the location of the user's pointing device and delivering information about the information-linked content to the content providing computer if the location is the information-linked content; When the information on the information-linked content received is identified with the information-linked content in the content-providing computer, and the user's Korean language description identified in the second step of the information-linked content is in the content-providing computer, The fourth process of providing the user with the explanation content without going through the description language selection and Description of the information-linked content in the user's Korean language Content The content identifies the identity of the information-linked content delivered by the content-providing computer and the identity of the information-linked content in the content-providing computer. If the user's Korean language description identified in the second step of the user does not exist in the content providing computer, an internal or external automatic translation program is activated to translate the normal content into the content of the description content in the user's Korean language and the user's description language. The fifth process, which provides the user with an explanation immediately When the user's current pointing device is on the same information connection content, the sixth process of outputting the description on the user's computer If the user does not want the description provided by the content providing computer itself, the user can choose to cancel. If the user wants the description in the usual content providing language or the user wants to select the desired language, the seventh step is to accept the selection. A content delivery method characterized by an eighth process of sending this selection to the content delivery computer A first step of extracting an IP address from a communication protocol and a signaling system through a data packet, using the location information of a user accessing a computer of a content provider; The second process of determining the user's national language by identifying the physical location of the user from the IP address at the country or language level; When all or part of a user's national information-linked content is within content managed by a content-providing computer, a system that combines the information-linked content in the local language with the entire content in a common language without going through the user's language selection. 3 courses If the information-linked content in the user's Korean language is not within the content managed by the content providing computer, start the internal or external automatic translation program to replace the normal content with the information-linked content in the user's Korean language, and then convert the content into the normal language. The fourth process of combining the entire content with If the information-linked content in the user's Korean language differs in size from the original information-linked content in the usual language due to language changes, if the size or shape of the entire content does not deform or break, If not, the fifth step of adjusting the size of the information-linked content in the user's Korean language to the size of the original information-linked content; A sixth process of delivering to the user the entire contents requested by the user, including information-linked content incorporating the user's national description; The seventh step of accepting the selection when the user does not want the information-linked content provided in the user's national language provided by the content providing computer and is in a normal content providing language, or when the user wants to select a desired language; A content delivery method characterized by an eighth process of sending this selection to the content delivery computer Claim 1, 2, 5, 6, 12, 13, 14, 15, the user ID entered by the user and the identity through the password (Password) From the nationality or mother tongue information of the user confirming the standard language or national language of the user's country is selected, based on the language 1, 2, 5, 6, 12, 13, The method of claim 14 or 15, wherein the process of identifying the language and determining the language is performed in the same manner. Confirming the user's language-related information from the user's registered information input in advance or simultaneously with the connection, and providing a web page of a language corresponding to the language-related information; To be optimized for users. A first step of extracting an IP address from a communication protocol and a signaling system through a data packet, using the location information of a user accessing a computer of a content provider; The second step of determining the user's physical location from the user's IP address; And a third process of connecting a second content providing computer associated with the content provider relating to its physical location to the user in parallel or selectively with the content provider's computer.