KR20020028745A - Home shopping method of image media - Google Patents

Abstract

PURPOSE: A home shopping method is provided to enable a user to order goods by operating buttons of a special terminal while watching images, e.g. a television program or a movie so that it can prevent an irksome operation of the user making a phone call to a shopping mall or accessing the internet for the purchase. CONSTITUTION: The method comprises steps of watching images, e.g. a television program or a movie, via a special purposed terminal, operating buttons of the terminal for ordering desired goods carried or worn by actors in the images, displaying the corresponding static image offered by a home shopping operator at the instant that the user pushes the button, browsing a goods list, transmitted with the static image, if the user pushes a list browsing button, selecting a desired goods with a price and a payment method, and delivering the purchased goods to the user.

Description

Home shopping method of image media

A) the technical field to which the present invention belongs;

The present invention relates to a home shopping method of an image medium for home shopping using an image medium such as a TV or a movie.

Conventionally, in order to do home shopping, when a favorite item (4) appears while watching a TV, a user makes a phone call or shopping by connecting the Internet to a personal computer.

However, the problem was that they had to deal with the inconvenience of having to make a phone call separately or to have a new Internet connection.

So, in order to solve the above problems, an object of the present invention is to make home shopping convenient while enjoying the video medium (1) using the special terminal (3).

1 shows still images

2 shows the number of objects in still images.

Figure 3 shows the article by number according to the list view menu

4 is a hosting server of the present invention.

Figure 5 is an embodiment of a terminal of the present application

Figure 6 is an external embodiment of the terminal of the present application

In order to achieve the above object,

The present invention looks at the program (2) of the video medium (1), the buyer to find the object (4) to be purchased among the goods (4) of the performer in the program (2) as a special terminal (3) It is characterized in that the selection by operating the button of the special terminal (3).

Here, the image medium 1 refers to a medium that can be viewed as a video such as TV, a movie, the program (2) is characterized in that it is broadcast through the video medium (1), such as quizzes, dramas, shows.

In addition, the special terminal (3) is characterized in that the terminal is made to enable shopping with respect to the image medium (1).

The special terminal 3 is the program (2) scene is displayed as a still picture as a still picture at the moment the button is pressed against the LCD screen, the still picture is sent to the consumer via the Internet to the consumer, the still picture and Since the shopping list data is sent together, the number of the object (4) that can be bought in the still image is displayed, and when the list view of the data of the object (4) is pressed, the item names for each product are listed, and the price is selected when the item is selected. How to buy appears, characterized in that the purchase will be delivered to your home.

In addition, the article (4) is characterized in that it is aired through the image medium (1), such as clothes, accessories, background furniture, props.

Furthermore, the program 2 consults with an official prior to being broadcasted through the video medium 1 to predetermine the object 4 and to obtain a copy of the program 2, and the contents of the program 2 And shopping information are synthesized and reconstructed into a program (2) to be transmitted through the Internet, and the program (2) is transmitted in accordance with the time when the program (2) is broadcasted through the image medium (1). When the goods 4 are applied while being broadcasted through the medium 1, the service is automatically applied from the server of the operator and characterized in that the computerized processing until delivery.

EMBODIMENT OF THE INVENTION Hereinafter, the example of embodiment of this invention is described according to drawing. However, such an embodiment does not limit the technical scope of the present invention.

A consumer is watching a TV program (2) such as a drama or a talk show with a special terminal (3) (e.g., a TV shopping phone) as large as a TV remote control.

When the item (4) to be bought appears in the image of the performer's clothes, accessories, background furniture, and accessories, the buttons of the special terminal (3) are sequentially pressed.

As an example of the special terminal 3, the TV shopping phone has a 2.5-inch LCD screen of about black and white TV quality, and the TV scene at the moment of pressing the button is displayed as a still picture with a list view menu as shown in FIG.

The still image appearing on the screen is sent by the TV home shopping company to the consumer through the Internet. Since the shopping list data is also sent in the image, the number of objects (4) that can be bought in the image appears. For example, five products may appear as shown in FIG. 2.

In FIG. 2, when the list view is pressed, each object 4 is listed in a list as shown in FIG.

When the consumer selects the item (4) from the list, the price, the method of purchase, etc. are displayed in detail and can be immediately purchased. The selected item (4) is immediately recognized by the server connected between the pre-entered consumer and the business operator and delivered to the home as a non-standard. do.

The home shopping service company of this application must pre-determine a shopping target item and obtain a copy of the program (2) by consulting with a broadcasting station and a producer before a video media program (2) such as a TV or a movie is aired.

The operator synthesizes the contents of the video media program 2 and the shopping information secured therein, and re-produces the program 2 to be transmitted through the Internet.

The operator transmits the synthesized program 2 through the Internet in accordance with the time when the program 2 is aired on the TV.

If a consumer requests to purchase a product while watching TV, the service is automatically applied from the operator's server and processed until delivery.

At this time, the server, the special terminal (3) and the communication technology is as follows.

The hosting server system includes a digital VCR and a server as shown in FIG. 4.

The digital VCR synchronizes the broadcast time with an appropriate method in accordance with the program 2 time broadcast from the broadcasting station to the viewers.

In this case, the synchronization allows a time error of about several seconds, taking into consideration the time required for downloading still images of the server.

In addition, the video content played on the Digital VCR contains shopping information digitally before the airing, and the image and the text are simultaneously edited.

The server device receives the edited moving picture from the digital VCR, and captures the moving picture only when the viewer who wants to operate the TV shopping phone operates in such a case.

The captured still image is transmitted to the screen of the home shopping phone in the form of a picture file through the Internet.

Specifically, when a consumer wants to shop through a phone, the server has payment and security features that enable immediate purchase online.

In detail, an embodiment of a shopping phone terminal is shown in FIG. 5.

In the example of the fixed station in FIG. 5, the keypad has 12 telephone keys, the port may adopt Ethernet and modem PSTN, and the mobile set has 12 mobile keys. A keypad with telephone keys and a 2.5-inch LCD screen (112x216 pixels) can be as large as 200 x 60 x 15 mm.

An exemplary embodiment of the terminal of the present application is illustrated in FIG. 6.

In FIG. 6, specific specifications of the terminal of the present application may be selected as follows. I.e. support for screen content by bitmap images and WML characters, Internet communication protocols (H.323, H.235, H.450), audio codecs (Audio CODEC G.711, G.723.1), and fully supported IPCentex devices ( Full support IP centrex system), PSTN modem, Bluetooth communication device and so on.

As described above, according to the present invention

Looking at the program (2) of the video medium (1), when the buyer finds the item (4) that you want to purchase among the goods (4) of the performer in the program (2) as a special terminal (3) Since the button of (3) is selected for operation, the shopping can be performed quickly, and the operation is simple, and there is a remarkable synergistic effect of promoting the convenience of life.

Claims (7)

Looking at the program (2) of the video medium (1), when the buyer finds the item (4) that you want to purchase among the goods (4) of the performer in the program (2) as a special terminal (3) A home shopping method for a video carrier, characterized by selecting by operating the button (3). The special terminal (3) is a terminal configured to be able to shop for the video medium (1), the program (2) scene appears as a still picture at the moment the button is pressed against the LCD screen, the still picture is a home shopping operator It is sent through the Internet to the consumer, and the shopping list data is sent together with the still image, so that the number of the object (4) that can be bought in the still image appears. If the item name is listed, if you select the item price / purchase method appears, home shopping method characterized in that the delivery to your home. The home shopping method according to claim 1, wherein the image medium (1) is a medium that can be viewed as an image such as a TV or a movie. The method according to claim 1, wherein the program (2) is aired through the video medium (1) in a quiz, drama, or show. The method according to claim 1, wherein the object (4) is broadcasted through an image medium (1) such as clothes, accessories, background furniture, and accessories. The method according to claim 1, wherein the program (2) consults with a related person before the airing through the video medium (1) to predetermine the object (4) and obtain a copy of the program (2). The contents of the program 2 and the shopping information are synthesized and reconstructed into a program 2 to be transmitted through the Internet, and the synthesized program 2 is synchronized with the point in time when the program 2 is broadcasted through the image medium 1. Transmitting, and when a consumer applies for an article (4) while it is being broadcast through the image carrier (1), the home shopping method for the image carrier, which is automatically applied by the operator's server and processed until delivery. The method according to claim 1, wherein the special terminal 3 supports screen content by bitmap images and WML characters, Internet communication protocols (H.323, H.235, H.450), and audio codecs (Audio CODEC G). .711, G.723.1), full support IP centerx system, PSTN modem, Bluetooth communication device, etc., which connects consumers and operators with communication equipment for shopping. Way of home shopping. The method according to claim 2 or 3, wherein the special terminal (3) is connected to the communication equipment of the Internet communication protocol for shopping.