KR20020023715A - The constitution of advertisement & the printed matter that have a lottery printed partially in advertising sheet. - Google Patents

The constitution of advertisement & the printed matter that have a lottery printed partially in advertising sheet. Download PDF

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Publication number
KR20020023715A
KR20020023715A KR1020010078326A KR20010078326A KR20020023715A KR 20020023715 A KR20020023715 A KR 20020023715A KR 1020010078326 A KR1020010078326 A KR 1020010078326A KR 20010078326 A KR20010078326 A KR 20010078326A KR 20020023715 A KR20020023715 A KR 20020023715A
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KR
South Korea
Prior art keywords
lottery
promotional
public
public relation
relation
Prior art date
Application number
KR1020010078326A
Other languages
Korean (ko)
Inventor
원준승
이태곤
Original Assignee
원준승
이태곤
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 원준승, 이태곤 filed Critical 원준승
Priority to KR1020010078326A priority Critical patent/KR20020023715A/en
Publication of KR20020023715A publication Critical patent/KR20020023715A/en

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Classifications

    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B42—BOOKBINDING; ALBUMS; FILES; SPECIAL PRINTED MATTER
    • B42D—BOOKS; BOOK COVERS; LOOSE LEAVES; PRINTED MATTER CHARACTERISED BY IDENTIFICATION OR SECURITY FEATURES; PRINTED MATTER OF SPECIAL FORMAT OR STYLE NOT OTHERWISE PROVIDED FOR; DEVICES FOR USE THEREWITH AND NOT OTHERWISE PROVIDED FOR; MOVABLE-STRIP WRITING OR READING APPARATUS
    • B42D15/00—Printed matter of special format or style not otherwise provided for
    • B42D15/02—Postcards; Greeting, menu, business or like cards; Letter cards or letter-sheets
    • B42D15/04—Foldable or multi-part cards or sheets
    • B42D15/045—Multi-part cards or sheets, i.e. combined with detachably mounted articles
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B42—BOOKBINDING; ALBUMS; FILES; SPECIAL PRINTED MATTER
    • B42D—BOOKS; BOOK COVERS; LOOSE LEAVES; PRINTED MATTER CHARACTERISED BY IDENTIFICATION OR SECURITY FEATURES; PRINTED MATTER OF SPECIAL FORMAT OR STYLE NOT OTHERWISE PROVIDED FOR; DEVICES FOR USE THEREWITH AND NOT OTHERWISE PROVIDED FOR; MOVABLE-STRIP WRITING OR READING APPARATUS
    • B42D5/00—Sheets united without binding to form pads or blocks
    • B42D5/04—Calendar blocks
    • B42D5/047—Calendar blocks in which the calendar sheet or sheets are combined with other articles
    • G—PHYSICS
    • G07—CHECKING-DEVICES
    • G07F—COIN-FREED OR LIKE APPARATUS
    • G07F17/00—Coin-freed apparatus for hiring articles; Coin-freed facilities or services
    • G07F17/32—Coin-freed apparatus for hiring articles; Coin-freed facilities or services for games, toys, sports, or amusements
    • G07F17/3286—Type of games
    • G07F17/329—Regular and instant lottery, e.g. electronic scratch cards

Landscapes

  • Credit Cards Or The Like (AREA)

Abstract

PURPOSE: A public relation paper with a lottery and an operation method of the public relation article are provided to maximize the effect of public relation by causing expectation of a customer about the lottery. CONSTITUTION: In free gifts, public relation articles, and various relation papers including an advertisement handbill, a letter of invitation, an advice note, a postal card, a card, and a calendar, and so on, a lottery is provided on the same plane with the public relation paper or is attached to the side of the public relation paper. If the number of the lottery accords with winning number of a predetermined lottery published via mass communications and an effective period of the lottery coincide with any stipulated reference related with prize winning, an owner of the lottery is able to receive any stipulated reward.

Description

복권이 첨가된 홍보물과 홍보물의 구성 { The constitution of advertisement ＆ the printed matter that have a lottery printed partially in advertising sheet. }Lottery-added promotional materials and the composition of the promotional materials {The constitution of advertisement ＆ the printed matter that have a lottery printed partially in advertising sheet. }

본 발명은 복권을 이용한 홍보물과 홍보물의 구성에 관한 것이다. 본 발명은 광고주 또는 홍보물주로부터 전달받은 홍보물품이나 지류(紙類)홍보물 초안에 매스컴을 통하여 공개 추첨되는 복권과 같은 자릿수의 임의의 중복되지 않는 번호를 부여한 복권을 홍보지 또는 홍보물품의 일부에 함께 부분 인쇄하여 고객에서 홍보용으로 지급하여 유효 기간 내에 지정한 공개 추첨 복권의 당첨번호와 동일할 경우 약정한 당첨상품 또는 당첨금을 지급함으로서, 고객에게 기대효과를 부여하여 홍보물의 보유가치를 높임으로 홍보효과를 높일 수 있는 것이다.복권과 광고를 결합한 종래의 광고방법은 출원번호 1019990052827, 1020010001710, 1020000049960, 1020000029090, 1020000034473, 1020010031043, 1020000071235, 1020000002417의 국내 특허가 공개되어 있으나 이는 대개가 인터넷을 이용한 방법이므로 광고효과는 인터넷 접속 순간의 한시적 일 수밖에 없으며, 대상고객이 인터넷을 할 수 있는 장소적 제한으로 한정적 고객으로 국한될 수밖에없다. 최근에 상품화된 티켓식 광고복권이 있으나 이는 매스컴 공개 추첨 복권 크기의 티켓복권으로서 복권내의 일부에 광고지면을 할애한 광고복권이긴 하나, 광고지면이 복권내에 한정되어 있으므로 고객에게 홍보지로서의 효과 보다는 복권으로서의 효과가 부각되므로 충분한 홍보내용을 전달하는 데에는 부족함이 있었다.The present invention relates to a promotional material and a configuration of the promotional material using the lottery. The present invention provides a portion of a promotional paper or promotional article with a non-overlapping number of digits, such as a lottery ticket that is publicly drawn through the media in a draft of a promotional article or tributary promotional material delivered from an advertiser or a promotional proprietor. If it is partly printed and paid by the customer for promotional purposes and is identical to the winning number of the public lottery ticket specified within the period of validity, the contractor will pay the winning prize or the prize money, giving the customer the expected effect to increase the holding value of the promotional material. Conventional advertising methods combining lottery and advertising is a domestic patent of the application number 1019990052827, 1020010001710, 1020000049960, 1020000029090, 1020000034473, 1020010031043, 1020000071235, 1020000002417 is disclosed, but since it is mostly using the Internet advertising effect Internet connection is only a momentary moment In addition, due to the limited location where the target customer can use the Internet, it is limited to limited customers. Recently, there is a commercialized ticket-type lottery ticket, but this is a ticket lottery ticket of the size of the public lottery.It is an advertising lottery that dedicates the advertising space to a part of the lottery. As the effect was highlighted, there was a lack in delivering sufficient publicity.

본 발명의 목적은 광고주 또는 홍보물주가 고객에게 전달하고자 하는 홍보내용을 지속적이고 충분히 전달하고자 함에 있으므로 기존의 홍보지 또는 홍보물품의 일부분에 복권을 첨가, 결합하여 인쇄함으로서 충분한 홍보내용 전달과 당첨에 대한 기대 심리 유발로 홍보의 효과를 극대화 시키고자함에 있다.The purpose of the present invention is to continuously and sufficiently deliver the promotion contents that the advertiser or the proprietor wants to deliver to the customer, and thus, the expectation for the sufficient promotion contents and the winning by printing by adding and combining the lottery ticket to a part of the existing promotional paper or promotional article. It is to maximize the effect of publicity by inducing psychology.

본 발명은 광고용 전단지,소집용 청첩장, 인사용 엽서, 카드 및 칼렌더 등의 각종지류(紙類) 홍보물과 각종 경품 및 홍보물품의 일부분에 복권을 첨가,결합하여 인쇄함으로서 고객으로 하여금 당첨에 대한 기대심리를 갖게 하였을 뿐 아니라, 부분적인 복권의 이미지보다는 포괄적인 홍보물의 의미전달에 이미지가 부각되므로 홍보의 효과를 높일 수 있었다.The present invention prints by adding and combining a lottery ticket to a portion of various paper promotional materials, such as advertising flyers, convocation wedding invitations, greeting postcards, cards and calendars, and various prizes and promotional articles, and the customer is expected to win. Not only did they have a psychology, but the image was highlighted to convey the meaning of a comprehensive publicity rather than a partial lottery.

본 발명의 홍보물속의 복권에는 통상적으로 기재되는 복권번호, 유효기간, 당첨금액 등의 복권 필수 항목 외에 부가적으로 홍보내용을 기재할 수도 있다. 이는 고객이 홍보물로 부터 복권을 분리하여 소지할 경우에도 홍보의 효과를 지속시키기 위함이다.In addition to the lottery essential items such as a lottery number, an expiration date, and a winning amount, the public information may be described in the lottery in the promotional material of the present invention. This is to maintain the effectiveness of the promotion even if the customer separates the lottery from the promotional material.

홍보물이 지류(紙類)일 경우에는 단지(單紙)나 겹지를 불문하고 본 발명의홍보물에 포함되는 복권은 홍보지의 전면에 부분적으로 포함되거나, 첨지(添紙), 삽지(揷紙)로 첨가될 수 있다. 또한 홍보물이 물품인 경우에는 상기 제시한 복권의 필수 기재항목만을 일부면에 식별할 수 있도록 인쇄할 수 있다.If the publicity is a tributary, the lottery included in the publicity of the present invention, regardless of whether it is just or overlapping, is partially included in the front of the publicity paper, Can be added. In addition, if the promotional material is a commodity, only essential items of the lottery presented above may be printed so as to be identified on some sides.

그러나 지류 홍보물에서 첨가된 복권의 크기 적용비율 및 지면배치는 홍보의 목적하는바에 따라 다를 수 있으므로 홍보물주가 자율적으로 판단하여 선정하도록 하였다. 이는 홍보내용의 정확한 전달을 강조하고자 할 때에는 홍보지면이 넓어야 하겠고, 단기간에 홍보물의 량적 효과를 증대시키고자 할 때에는 상대적으로 홍보물내의 복권 할애면적이 넓어져야 하기 때문이다.However, the size application rate and the land layout of the lottery added to the tributary promotional materials may be different depending on the purpose of the publicity. This is because the publicity page should be wide when trying to emphasize the accurate delivery of the contents of the public relations, and the area of lottery devotion in the public relations should be relatively wide when the volume effect of the public relations is to be increased in the short term.

기존의 유사상품인 복권속에 홍보물은 복권의 가치에 치중하였지만, 본 발명의 홍보물속의 복권은 홍보물 가치에 치중한 것으로서 본례의 목적하는 바인 홍보의 효과를 한차원 높였다고 볼 수 있다.The publicity in the lottery, which is a conventional similar product, focuses on the value of the lottery, but the lottery in the publicity of the present invention is focused on the value of the publicity, and it can be seen that the effect of publicity, which is the purpose of the present example, has been raised to a new level.

Claims (2)

광고용 전단지, 소집용 청첩장이나 안내장, 인사용 엽서나 카드 및 칼렌더 등의 각종 홍보지와 경품 및 홍보물품에 있어서 개별 홍보물 마다 복권을 동일 면에 포함 혹은 부첨(附添) 혹은 삽입(揷入)되어진 구성으로 이루어진 홍보물으로서 이 복권이 매스컴에서 공개추첨을 통하여 당첨되는 시중의 복권 중에서 사전에 지정한 복권의 당첨번호와 일치하고, 유효기간 등의 당첨에 관한 약정기준에 부합할 경우에 당첨을 인정하고, 이에 대하여 약정한 사례를 하는 형태의 복권을 이용한 홍보물과 홍보물의 구성 및 운용방법The lottery is included, attached or attached to the same page for each promotional leaflet in advertisement leaflets, invitations for invitations or invitations, greeting postcards, cards and calendars, and prizes and promotional items. If the lottery coincides with the winning number of the lottery specified in advance among the commercial lotteries that are won through public lottery by the media, and if it meets the contractual criteria for winning, such as expiration date, the lottery will be recognized. How to use publicity materials and publicity materials using lottery tickets 제 1항에 있어서 홍보물의 일부분에 위치한 복권에 있어서 다시 그 복권의 일부지면에 홍보내용을 명기한 홍보지와 홍보물품Paragraph 1 of the lottery located in a part of the promotional material, the promotional leaflet and the promotional article specifying the contents of the promotion on a part of the lottery.
KR1020010078326A 2001-12-11 2001-12-11 The constitution of advertisement & the printed matter that have a lottery printed partially in advertising sheet. KR20020023715A (en)

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Application Number Priority Date Filing Date Title
KR1020010078326A KR20020023715A (en) 2001-12-11 2001-12-11 The constitution of advertisement & the printed matter that have a lottery printed partially in advertising sheet.

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Application Number Priority Date Filing Date Title
KR1020010078326A KR20020023715A (en) 2001-12-11 2001-12-11 The constitution of advertisement & the printed matter that have a lottery printed partially in advertising sheet.

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20020070187A (en) * 2002-06-24 2002-09-05 박경옥 PVC PETomitted

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20000056575A (en) * 1999-02-24 2000-09-15 박삼규 A lottery ticket card
KR200198307Y1 (en) * 2000-03-08 2000-10-02 주식회사인스정보기술 Disposbale business card
KR200202150Y1 (en) * 2000-04-25 2000-11-15 임종국 Card attached a lottery
KR200216835Y1 (en) * 2000-09-23 2001-03-15 김명숙 Lottery with function of greeting card
KR200232812Y1 (en) * 2001-02-28 2001-09-26 손진열 Coupon

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20000056575A (en) * 1999-02-24 2000-09-15 박삼규 A lottery ticket card
KR200198307Y1 (en) * 2000-03-08 2000-10-02 주식회사인스정보기술 Disposbale business card
KR200202150Y1 (en) * 2000-04-25 2000-11-15 임종국 Card attached a lottery
KR200216835Y1 (en) * 2000-09-23 2001-03-15 김명숙 Lottery with function of greeting card
KR200232812Y1 (en) * 2001-02-28 2001-09-26 손진열 Coupon

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20020070187A (en) * 2002-06-24 2002-09-05 박경옥 PVC PETomitted

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