KR20020018543A - Internet advertising method by voice humor - Google Patents

Abstract

PURPOSE: An Internet advertising method using a voice humor is provided to perform an advertisement for a long time and to attract many Internet users into an advertiser site continuously by combining a voice humor with an image advertisement or an advertiser site web page. CONSTITUTION: A voice humor is registered a database or a file system of a voice humor server connected to the Internet, and a web page of an advertiser site on the Internet is connected to the voice humor registered in the voice humor server. In addition, link information for requesting the web page and the voice humor is set in a predetermined portion on the Internet(S300). Internet users connect to a predetermined server on the Internet using one's computer, respectively(S310). The server transmits a predetermined portion to the connected computers of the Internet users(S320). Each Internet user clicks and points on a predetermined portion displayed on one's computer, and requests a transmission of an advertiser site web page and a voice humor(S330). The request is transmitted to the advertiser site and the voice humor server on the Internet(S340). The advertiser site and the voice humor server transmit the requested web page and voice humor, respectively(S350). Each computer of the Internet users reproduces the voice humor while the web page of the advertiser site is displayed, thus the voice humor is outputted from a speaker(S360).

Description

Internet advertising method using voice humor {Internet advertising method by voice humor}

The present invention relates to an internet advertising method using voice humor, and to a method of attracting visitors to an advertisement and an advertiser site by displaying a video advertisement or displaying a web page of an advertiser's site while listening to the voice humor.

In the conventional Internet advertising method, a method using a banner advertisement and an e-mail is mainly used. In the case of banner ads, a banner composed of content that draws attention such as animations is inserted on the website homepage, and when a banner is clicked, more detailed advertisements are displayed or linked to the advertiser's site. When a banner is clicked, a prize is given or a certain amount of money is accumulated. The advertisement method using an email provides various incentives and useful contents to the members to see the advertisements included with the advertising effect. The method was mainly used.

However, the conventional advertising method using a banner advertisement or an e-mail requires a small amount of space due to the need to put a video advertisement inside a web page content or an e-mail content, and it is difficult to attract attention because several advertisements are mixed together. There is a problem that it is difficult to achieve a continuous advertising effect because the motivation to click on the ads is not motivated. This problem can also be seen in the fact that banner ads have a very low click-through rate, so the incentive effect on the advertiser site is weak. In order to overcome these problems and motivate users to click on advertisements, prizes or cyber money can be used. However, these methods do not have a lasting effect.

Accordingly, the present invention has been made to solve the above problems, the object of the present invention is to combine the voice humor, which is a decoy element that can induce a lot of clicks from all the people with a video ad or advertiser site web page This article shows how to advertise for a longer time than the existing method on the full screen which was not provided by banner advertisement or e-mail advertisement, and how to attract more internet users to advertisers' sites than the existing banner advertisement.

In order to realize this, it is composed of a method of connecting voice humor with web pages of advertiser sites and a method of combining (or connecting) with a video advertisement composed of text, images, animations, and moving images. Display an advertisement or display a web page of the advertiser site is characterized in that configured to visit the site.

1, 8, and 10A to 10D are diagrams illustrating a service configuration of an internet advertisement method using voice humor according to an embodiment of the present invention.

2 is a flow chart for explaining the production process of the web page with voice humor

Figure 3 is an exemplary view for explaining the configuration of the home page of the present invention

4 to 6 are flowcharts for explaining an embodiment of the present invention.

7 is an explanatory diagram of a content form of the present invention;

9A-9D and 11A-11D are flowcharts for describing an embodiment of the present invention.

12 is an exemplary diagram for explaining an arbitrary part where link information of the present invention is set.

Figure 13 is an illustration of an advertiser site web page of the present invention.

14 and 15 are diagrams illustrating an advertisement web page of the present invention.

Figure 16 is an exemplary view for explaining the reproduction of the file combined with the voice humor and video advertisement of the present invention

Part of the first application (paragraphs 1 to 7, Figs. 1 to 6 and 14)

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a conceptual diagram of a system for implementing an Internet advertising method using a web page embedded with voice humor of the present invention.

Real server (11) having a linked voice humor database that can be updated at any time by transmitting a file in a streaming method that can be executed in real time and a server (10) that provides a site consisting of an advertising web page with voice humor inserted. And the Internet network 12 and the server are connected to each other via an Internet network, and are capable of online communication, and are composed of a user computer 13 having a program capable of reproducing the voice humor in real time.

When an Internet user clicks on a banner or a specific portion linked to the above-mentioned voice humor embedded web page, the web server 10 transmits the advertisement web page into which the voice humor link information is inserted, and the user computer 13 Of the browser displays the advertising web page, the voice humor is requested to the real server 11, the voice humor is registered, the real server 11 receives the request to search the database and transmit the linked voice humor in real time The browser of the user's computer 13 plays the voice humor in real time while the relevant plug-in program does not appear on the screen, and at the same time continues to display the advertisement screen so that the user can see the advertisement while listening to the voice humor at the same time. It is the process of reaping.

Meanwhile, the voice humor is heard in real time according to the above principle when the user clicks on a banner or a specific part linked to this site by inserting the voice humor into the web page of the advertiser's desired site. It is also possible to send an advertisement web page with voice humor inserted in a mail so that a mail receiver can view the advertisement screen while listening to the voice humor.

The above contents are used for streaming which is executed upon download used in internet broadcasting, and the general description is omitted.

2 is a flowchart illustrating a manufacturing process of a web page into which voice humor is inserted in the present invention.

Collecting voice humor from a gagman, a person with a gag or a humor, a TV, a radio, etc. using various voice recording means (20);

The process of registering the collected gags or humor into a digital voice humor file of about 10 seconds to 4 minutes using a related program and registering it in the database of the server (21) and

A process of converting the voice humor file created above into a file of a streaming method that listens to the sound as it is downloaded in the internet broadcasting using a file conversion program and registering it in a database of a server (22);

Recruiting a site that wants to attract visitors or receiving an advertisement from an advertiser to create an advertisement web page and register it in a server database (23);

The process of creating a web page into which the voice humor is inserted is inserted into the voice humor file created in step 22 on the created web page and the web page of the site desired by the advertiser who wants to attract visitors.

The voice humor file created in the process of making the digital voice humor file 21 is about 10 seconds to 4 minutes in length, and since the sound quality does not need the same level as the music, the sound range is reduced and the sound is generated in mono instead of stereo. You can insert the humor file itself to view the webpage while listening to the voice humor after the user downloads it.

The process of converting the streaming (streaming) file 22 is a process of converting a highly compressed file such as a real audio file using a program such as a real producer of Real Network.

The process of creating a web page into which the voice humor file is inserted (24) is a process of inserting the transmission information and the link information of the internet address and file name in which the voice humor file is registered, using an HTML tag on the web page. The voice humor file is connected to the web page by inserting it into the web page by using a plug-in or ActiveX control. Therefore, the relevant program does not appear on the screen when the voice humor is played.

3 is an exemplary diagram for explaining the configuration of a site consisting of a web page with voice humor inserted in an operator server.

In Fig. 3, the homepage 30 is a graphic representing various menu bars and the characteristics of the site. The advertisement webpage 1 31 contains advertisements in graphics or texts received from advertisers, and the streaming voice humor of the server. The link information is inserted so that the voice humor is reproduced in real time while the advertisement web page 1 31 is displayed.

Advertisement webpage 2 (32) contains an advertisement in graphic or text order from the advertiser, and inserts the voice humor itself, which reduces the file size, so that the user can download and listen to the voice humor that is entered instead of the background music. Is configured to be displayed.

Advertisement web page 3 (33) contains advertisements of graphics or texts received from advertisers, and link information linked to streaming voice humor registered in the file system of the web server is inserted to display streaming voice humor transmitted from the web server. It is the case that the advertisement web page is displayed at the same time as it is played after downloading.

Other web pages 34 are composed of bulletin boards and guestbooks, which are common in general websites, and are provided with buttons connected to a plurality of voice humors stored in a server, thereby providing real-time voice humor to visitors of the site. Numerous non-speech humor and gags are also available to visitors.

FIG. 4 is a flowchart illustrating a process of viewing an advertisement web page in which an internet user of the present invention clicks on a linked banner or a specific portion to which voice humor is inserted.

(40) A process of accessing an internet user to an arbitrary web site having a banner or a specific section that is linked to an advertisement web page containing voice humor;

The process of clicking on the linked portion of the Internet user (41) and

Transmitting the web page containing the voice humor in the web server (42);

A process of requesting voice humor from the server of the user's computer displaying the advertisement web page and inserting the voice humor to the registered server (43);

The process of transmitting the voice humor in real time by the server receiving the request (44);

Internet advertising method using a web page with voice humor, which is a process in which a browser of a user's computer plays voice humor in real time and continuously displays an advertising web page to obtain an advertising effect (45).

FIG. 5 is a flowchart illustrating a process of displaying a web page of a site desired by an advertiser in which an internet user clicks on a linked portion and a voice humor is inserted.

(50) a process in which an Internet user accesses an arbitrary site on the Internet that has a banner or a specific part linked to a web page of a site desired by an advertiser with voice humor inserted therein;

The process of clicking on the linked portion of the Internet user (51) and

In step 52, the server transmits the web page of the desired site of the advertiser with voice humor inserted therein.

A process of requesting voice humor from a server of a user's computer displaying a web page of a site desired by an advertiser and requesting voice humor from a server to which an inserted voice humor is registered (53);

The process of transmitting the voice humor in real time by the server receiving the request (54);

Internet advertising method using a web page with voice humor composed of a process of the browser of the user's computer to play the voice humor in real time and to continuously display the web page of the site desired by the advertiser to obtain the advertising effect (55)

6 is a flowchart illustrating a process in which a user views an e-mail by sending an advertisement web page in which voice humor is inserted according to the present invention.

Sending a web page with voice humor inserted to the members by e-mail (60);

The user receiving the mail accesses the mail server using an e-mail program (61) and

Transmitting the web page containing the voice humor from the mail server (62);

The e-mail program displaying the advertisement web page containing the voice humor and requesting voice humor to the server where the inserted voice humor is registered (63);

64, the server receiving the request for transmitting voice humor in real time;

Internet advertising method using the voice humor embedded web page which consists of a process in which an e-mail program reproduces voice humor in real time and continuously displays the advertising web page with the voice humor inserted therein (65).

14 shows a screen of an advertisement web page in which voice humor is inserted.

Advertisement is displayed while the voice humor is heard in the advertisement webpage 140. The advertisement screen 141 is an advertisement received from the advertiser, which is composed of text or graphics, and a part of the advertisement screen 142. ), Another voice humor is inserted into the web page, so when you click on the part, the voice humor will appear and you will be connected to another site or the advertisement web page will be displayed. The controller 143 will display the advertisement web page. At the same time, the voice humor does not start, but a simple operation unit is inserted so that the user can manually operate it.

Part of the priority claim application (paragraphs 8-16, 7-9d, 12, 14-16)

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

7 is an explanatory diagram for explaining the form of content used in the Internet advertising method using the voice humor of the present invention.

First, using various voice recording means, voice humor of about 10 seconds to 4 minutes from a gagman, a person with a gag or a humor, a TV, a radio, etc. (for example, sparrow series, samhaeng, vocal cord simulation, funny talk, etc.) Collects a voice humor file, receives an advertisement from an advertiser, creates a video advertisement file with text, image, animation, moving picture, etc., and creates an advertisement web page composed of various image advertisements received from the advertiser.

First, the voice humor 711 used in the present invention refers to a file which is converted into a form that can be streamed to execute the collected voice humor file as it is downloaded. Hereinafter, the voice humor 711 is referred to as being downloaded. Means a real-time voice humor file 710 that can be streamed as executed.

The file 714 combining the voice humor and the video advertisement can be divided into two types. First, the voice humor file and the video advertisement file using various editing tools (for example, Windows Media Author, Flash, and Premiere) For example, text, images, animations, moving images, etc.) can be edited and combined into a single file, encoded into a real-time file (streaming method that is downloaded as soon as it is downloaded), and then registered with the voice humor server. When playing a file (for example, * .asf file) combined with the voice humor registered to the voice humor server (for example, * .asf file), the voice humor is outputted and configured to display the video advertisement (712),

Second, after encoding the voice humor file and the video advertisement file (for example, text, image, animation, moving picture, etc.) into real-time (streaming method to be executed as soon as download) files, respectively, after registering the voice humor server, the voice Real-time voice humor file (e.g. real audio) registered in humor server and real-time video advertisement file (e.g. real text, real fix, real flash, real audio) ), And register the same in the server, and play the file (for example, * .smil file) that coordinately adjusts the voice humor file and the video advertisement file, and outputs the voice humor and displays the video advertisement (713). There is).

That is, the file 714 in which the voice humor and the video advertisement are combined has a voice humor file and the video advertisement file as one file, and then a real time file that can be streamed (712) and the voice humor file and the video advertisement file. After creating a real-time voice humor file and a real-time video advertisement file, and then create a file (for example, * .smil file) to coordinate the real-time voice humor file and the real-time video advertising file can be divided into (713), the following voice humor The file 714 combined with the video advertisement refers to the two types of files.

Inserting the voice humor 711 or the file 714 in which the voice humor and the video advertisement are combined into a web page includes link information of an internet address and a file name of a voice humor server in which the two files are registered. This is a process of inserting using a tag (for example, using an embed and object tag). The method of connecting a voice humor 711 or a file 714 in which a voice humor and a video advertisement are combined to a web page is a plug-in on a web page. In this case, the relevant plug-in program does not appear on the screen when the two files inserted in the web page are played because they are directly inserted and played by using an ActiveX control.

Streaming technology related to real-time transmission mainly used in Internet broadcasting and technology of combining voice humor and video advertisement using various tool programs are generally used technologies, and thus detailed description thereof will be omitted.

8 is a service configuration diagram of an internet advertising method using voice humor of the present invention.

A voice humor server 11 having a voice humor and a related program that can be streamed, and an arbitrary site 10 performing advertisements on the Internet having a web page into which the link information to the voice humor is inserted, and the voice humor. It consists of an arbitrary server 14 on the Internet having an arbitrary part linked to a web page in which link information is inserted, and an Internet user computer 13 connected to the Internet network 12 and having an associated playback program.

In the Internet advertising method using the voice humor of the present invention, a service can be provided in three ways. In the first case (250), a link set in any part of the Internet is inserted with voice humor (hereinafter referred to as link information). In the case of being connected to a web page, any site 10 that performs an advertisement on the Internet when an Internet user who accesses an arbitrary server 14 having the linked portion clicks on the linked portion is voice humorous. Transmits the inserted web page, and the Internet user's computer 13 displays the web page and requests voice humor to the voice humor server 11 using the inserted link information, and the voice humor server 11 ) Uses streaming technology to send voice humor in real time. That is, the Internet user is connected to the web page from the moment the user clicks on the linked portion, and at the same time, the user hears voice humor through the speaker provided in his computer 13. Therefore, any site 10 that performs voice advertisement on the Internet while the voice humor is output from the speaker may attract visitors, and if the content of the web page is a video advertisement, advertisement may be possible. )

In the second case 260, the video advertisement is registered to the voice humor 711 registered in the voice humor server 11, and then registered. The link set in any part of the Internet is combined with the voice humor and the video advertisement. When the user connected directly to any server 14 having the linked portion clicks the linked portion, the voice humor server 11 combines the voice humor with the video advertisement. The file is transmitted in real time using a streaming technology, and the Internet user's computer 13 loads the relevant player and plays voice humor and video advertisements in real time. That is, the Internet user hears the voice humor through the speaker provided in his computer 13 from the moment he clicks on the linked portion, and at the same time, he sees the video advertisement displayed on the player.

In the third case 270, any server 10 that performs advertisements on the Internet sends an advertisement web page containing voice humor to a specific mail receiver by mail, and the computer 13 of the mail receiver receives the advertisement web. The voice humor server 711 is requested to the registered voice humor server 11 at the same time as displaying the page, and the voice humor server 11 transmits the voice humor in real time using a streaming technology. That is, the mail receiver hears the voice humor through the speaker provided in his computer 13 from the moment of opening the mail, and simultaneously sees the video advertisement displayed.

In the above three cases, simply changing the voice humor registered in the voice humor server 11 has the effect of updating the voice humor to all connected Internet users, and if the user changes to a new interesting voice humor every day, Not only can you easily drive clicks, but you can also drive persistent clicks.

Representative examples of performing advertisements on the Internet include attracting visitors and displaying video advertisements, and after creating a site consisting of advertisement web pages 140 inserted with separate voice humor, Effective advertising will be possible if the link leads to the site.

9A is a flowchart illustrating an internet advertisement method using a web page into which voice humor is inserted according to an exemplary embodiment of the present invention.

First, the service operator registers the voice humor 711 in the database or file system of the voice humor server 11 connected to the Internet, and the voice humor server 11 is displayed on the web pages of any sites 10 that perform advertisements on the Internet. Insert the link information to the voice humor 711 registered in the), and set the link to the web page in any part of the Internet (S300). It can be derived, and the database or filesystem is generally widely used and will not be described.

On the other hand, the Internet users each use their computer 13 to access any server 14 on the Internet that has a link to a web page into which voice humor has been inserted (S310). The user transmits a link to the web page to which the voice humor is inserted to the Internet users connected to the user (S320). Each Internet user clicks the linked part displayed on his monitor to insert the web page into the voice humor. The request is sent (S330) and the request is sent to any site 10 that performs advertisements on the Internet. (S340)

Any site 10 that performs advertisements on the Internet transmits a web page in which voice humor is inserted to an Internet user who clicks a portion linked to a web page of the site (S350).

The computer 13 of each Internet user displays the web page into which the received voice humor is inserted (S360). At the same time, the voice humor server 11 is requested to transmit the voice humor using the inserted link information. The request is transmitted to the voice humor server (S370). At this time, the web page is displayed and the request for the transmission of the voice humor is because the link information inserted in the web page is automatically executed.

The voice humor server 11 searches the database or file system and transmits the requested voice humor to the computer 13 of each Internet user in real time using a streaming technology. (S380) The computer of each Internet user ( 13) reproduces the received voice humor in real time, and outputs the voice humor from the speaker and displays the web page continuously (S390). That is, the Internet user attracted to the voice humor is linked to the web page where the voice humor is inserted. While listening to the voice humor by clicking on the part, the user is directed to the web page of any site 24 performing the advertisement on the Internet and visiting the site.

Meanwhile, the content of the web page into which the link information to the voice humor is inserted is configured as a video advertisement, and the video advertisement is displayed on the web page and the voice humor transmitted from the voice humor server 11 is reproduced in real time and output from the speaker. When configured to do so, Internet users will see video advertisements while listening to voice humor.

On the other hand, any site 10 that combines video advertisements with voice humor registered in the database or file system of the voice humor server 11, and performs an advertisement on the Internet, clicks a portion linked to a web page of the site. A web page is inserted to an internet user with link information to a file 714 in which the voice humor registered in the voice humor server 11 and the video advertisement are combined, and the computer 13 of the internet user displays the web page. Simultaneously playing the file 714 combining the voice humor and the video advertisement transmitted from the voice humor server 11 in real time while displaying the video ad on the web page and outputting the voice humor from the speaker. There will be.

That is, there is a difference that the video advertisement is transmitted in real time from the voice humor server 11 in a form combined with voice humor and then displayed on a web page. Description is omitted.

9C is a flowchart illustrating an internet advertisement method using a file in which voice humor and a video advertisement are combined according to an exemplary embodiment of the present invention.

First, a service operator registers a file 714 in which a voice humor and a video advertisement are combined in a database or a file system of a voice humor server 11 on the Internet, and the voice humor and a video advertisement in an arbitrary part of the internet 12. Sets a link to the combined file. (S400)

On the other hand, Internet users each use their computer 13 to access any server 14 on the Internet that has a link to a file 714 that combines voice humor and video advertisements (S410). The server 14 of the server 14 transmits the linked portion to the Internet user connected to the file 714 in which the voice humor and the video advertisement are combined. (S420) Each Internet user displays the linked portion displayed on his monitor. Click to request transmission of the file 714 in which the voice humor and the video advertisement are combined (S430). The request is transmitted to the voice humor server 11 (S440).

The voice humor server 11 searches the database or file system and transmits the file 714 in which the requested voice humor and the video advertisement are combined to the computer 13 of each Internet user in real time using streaming technology. S450)

The computer 13 of each Internet user loads the associated player, and then, in real time, the file 714 combining the received voice humor and the video advertisement is displayed to display the video advertisement on the screen and output the voice humor from the speaker. (S460)

That is, the Internet user can simultaneously view the voice humor and the video advertisement from the moment the user clicks on the linked part of the file 714 in which the voice humor and the video advertisement are combined.

9D is a flowchart illustrating an advertisement web page mail with voice humor inserted according to a preferred embodiment of the present invention.

First, the service operator registers the voice humor in the database or file system of the voice humor server 11 on the Internet 12, and any server 14 that performs the advertisement on the Internet is directed to an advertisement web page whose content is a video advertisement. The link information to the voice humor registered in the voice humor server 11 is inserted (S500). The arbitrary server 14 sends the advertisement web page to specific recipients by mail (S510).

Each mail receiver accesses the mail server receiving the advertisement web page using his computer 13 (S520). The mail server sends the advertisement web page into which the voice humor is inserted to the mail receiver computer 13 (S520). Transmit. (S530)

The computer 13 of each mail receiver displays the received advertisement web page (S540). The user requests the voice humor server 11 to transmit voice humor using the inserted link information (S550). The humor server 11 searches the database or file system and transmits the requested voice humor to the mail receiver computer 13 in real time using a streaming technology. (S560) The voice received by the computer 13 of the mail receiver is transmitted. Humor is reproduced in real time and voice humor is output from the speaker and the advertisement web page is continuously displayed (S570).

That is, the mail receiver hears the voice humor output from the speaker from the moment of receiving the advertisement web page mail and at the same time sees the video advertisement.

On the other hand, a video ad is combined with voice humor registered in the database or file system of the voice humor server 11, and an arbitrary server 10 which performs an advertisement on the Internet is registered with the voice humor server 11. Sends a web page in which a link information to a file combined with humor and a video advertisement is mailed to specific recipients, and the computer 13 of each mail receiver displays the web page and at the same time from the voice humor server 11. By reproducing the file 714 in which the transmitted voice humor and the video advertisement are combined in real time, the video advertisement may be displayed on a web page and the voice humor may be output from the speaker. That is, there is a difference that a video advertisement is transmitted in real time from the voice humor server 11 in a form combined with voice humor and then displayed on a web page. Description is omitted.

Fig. 14 shows a web page of an arbitrary site 10 performing advertisements on the Internet, and is an exemplary view for explaining a web page in which voice humor is inserted.

The web page 140 in which voice humor is inserted has contents for informing a sale of a department store. The web page 140 includes link information of voice humor registered in the voice humor server 11 and inserted into the web page 140. When the page 140 is displayed on the monitor, the speaker outputs the voice humor transmitted in real time from the voice humor server 11. That is, while the Internet user who clicks the portion linked to the webpage 140 is connected to the site 10 while listening to the voice humor inserted in the webpage 140, a video advertisement (notifying the sale of the department store on the screen) 141 is displayed.

In this case, the video advertisement 141 may be configured in various forms such as a text, an image, an animation, and a moving image. On the other hand, if the purpose of an arbitrary site 10 performing advertisements on the Internet is to gather users to the site 10, the web It is sufficient to insert only the voice humor into the web page 140 without having to put the video advertisement 141 on the page 140.

The "voice humor" display 122 and the "voice humor of the day" display 123 in the Shinsegae banner 121 of FIG. 12 include a web page 140 in which voice humor is inserted, a file in which voice humor and a video advertisement are combined. This is an example showing any part linked to the embedded web page 150 or a file 714 in which the voice humor and the video advertisement are combined. That is, when the Internet users who are attracted to the display 122 that voice humor in the Shinsegae banner 121 clicks on the banner 121 are connected to the New World site while listening to the voice humor. In this case, it would be desirable to create a separate sub web page rather than being connected to the homepage (first page) of the Shinsegae site, and to place a video advertisement on the sub web page, or to connect an internet user to the homepage. It may be used as a ringtone.

In particular, a file (voice humor, voice humor and video advertisement combined with voice humor registered in the voice humor server 11) is displayed to an internet user who clicks on a banner linked to a web page of the site. The web page with the link information inserted into the file), and the computer 13 of the Internet user displays the web page and simultaneously reproduces the file containing the voice humor transmitted from the voice humor server 11 and Voice humor can be configured to be output from In other words, it combines the merits of voice humor with a wide incentive and continuous clicks to effectively compensate for the disadvantages of existing banners.

Linking to a web page 140 in which voice humor is inserted, a web page 150 in which a file combining voice humor and video advertisement is inserted, or a file 714 in which voice humor and video advertisement are combined, is as described above. In addition to the banner 121, the link may be set in various places such as a part of the web page 142, a part of the moving picture, a part of the email, a part of the browser.

When the separate user interface 143 transmits the web page 140 in which a file including voice humor (voice humor, a file combined with voice humor and a video advertisement) is inserted to the Internet user, the voice humor included is inserted. The web page 140 is opened so that a file containing voice humor is not automatically played when the web page 140 is opened. When the Internet user requests to receive a file including the voice humor inserted into the web page 140, the request is made when the user clicks on the playback means. When the user clicks the stop means, the voice humor server 11 sends a voice humor. It may be configured to stop the transfer of a file containing.

The voice web page 120 in which the voice humor is inserted may be sent to a specific recipient by mail. In this case, the voice humor transmitted from the voice humor server 11 is reproduced in real time at the moment the mail receiver opens the mail. In addition, the means 143 transmitted along with the advertisement web page may be used to instruct playback and stop. In this case, of course, you will see video ads while listening to voice humor.

15 is an exemplary diagram for explaining a web page 150 into which a file combining voice humor and a video advertisement is inserted.

The small window 151 of the web page 150 is displaying the content of the sale of the department store, the displayed video advertisement is transmitted in real time with the voice humor from the voice humor server 11, text, image, It may be configured in various forms such as animations and moving images, and a link may be set in the portion 152. Similar to the web page 140 of FIG. 14, the web page 150 of FIG. 15 also attracts Internet users or displays video advertisements to any site 10 that performs advertisements on the Internet while voice humor is being played in real time. Advertisement can be performed, and it can also be sent by mail so that the mail recipient can watch the video advertisement while listening to voice humor. In other words, the difference between the case where only the voice humor is inserted into the web page is that the video advertisement is transmitted along with the voice humor in real time and played on the web page. The other function is different from the web page 140 described in FIG. Additional explanations will be omitted since they are not present.

16 is an exemplary diagram for explaining reproduction of a file in which voice humor and a video advertisement are combined.

The file 714 in which the voice humor and the video advertisement are combined is not played in the form of being inserted into the web page, but in the player 160. That is, the file 714 combining the voice humor transmitted from the voice humor server 11 and the video advertisement is reproduced in real time, so that the video advertisement 161 is displayed in the relevant player of the Internet user computer 13 and the voice is output from the speaker. Humor is printed and advertising effect is achieved. On the other hand, Internet users can also control using various buttons.

It can be said that the fusional nature of voice humor and video advertising combined with a new effect to achieve a new effect.

The present invention is not limited to the above-described embodiments, and of course, modifications can be made by those skilled in the art without departing from the spirit of the present invention. For example, the voice humor may be combined with other contents other than a video advertisement to be inserted into a web site of an arbitrary site. When an Internet user clicks a part linked to the web page, the user may be connected to the site while listening to the voice humor. In this case, it can be said that there is no difference between only voice humor inserted. Therefore, the scope of the claims in the present invention will not be defined within the scope of the detailed description will be limited to the claims described below.

Part of the Claims Application (Section 17-44, Figs. 10A-16)

In order to solve the above technical problem, an internet advertising method using voice humor according to an aspect of the present invention,

In the Internet advertising method using voice humor,

Connecting the voice humor registered in the voice humor server on the Internet with the web page of the advertiser's site; Receiving an request from an advertiser site when an internet user requests the reception of the web page connected to voice humor through link information set on any part of the Internet; Transmitting the requested web page from an advertiser site to an internet user computer; And displaying the web page on an Internet user computer screen and visiting the advertiser site, and playing the voice humor transmitted from the voice humor server and outputting the same from the speaker.

In this case, the connection between the advertiser site web page and the voice humor may be configured by inserting the voice humor into the advertiser site web page.

In addition, the connection between the advertiser site web page and voice humor may be configured such that the voice humor is played in a separate window from the advertiser site web page.

In addition, it is preferable that the arbitrary part be composed of a banner.

In addition, the voice humor transmitted from the voice humor server to the Internet user computer can be configured to be transmitted in real time.

In addition, the request for the web site of the advertiser site linked to the voice humor can be configured to be generated by clicking or pointing to any portion.

In addition, when the web site of the advertiser site is not displayed due to the operation of the Internet user, the reproduction of the voice humor may be stopped.

In addition, when the web page of the advertiser site is transmitted to the Internet user computer, a means for instructing playback of the connected voice humor is also transmitted, so that the Internet user who receives the web page requests to receive the voice humor connected to the web page. This can be configured to be done when clicking or pointing on the reproducing means.

Internet advertising method using voice humor according to another aspect of the present invention,

In the Internet advertising method using voice humor,

Interconnecting the voice humor registered in the voice humor server on the Internet and the advertisement web page registered in the Internet site; Receiving an request from an internet site when an internet user requests to receive an advertisement web page linked to voice humor through link information set on any part of the Internet; Transmitting the requested web page from the internet site to the internet user computer; wherein the voice humor transmitted from the voice humor server is reproduced and output from the speaker while the web page is displayed on the internet user computer screen. do.

In this case, the connection between the advertisement web page and the voice humor may be configured by inserting the voice humor into the advertisement web page.

In addition, the connection between the advertisement web page and the voice humor may be configured such that the voice humor is played in a separate window from the advertisement web page.

In addition, the arbitrary part may be configured as a banner.

In addition, the video advertisement of the advertising web page may be configured to be transmitted together with the voice humor.

In addition, the file containing the voice humor transmitted from the voice humor server to the Internet user computer can be configured to be transmitted in real time.

In addition, the request for the advertising web page connected with the voice humor can be configured to be generated by clicking or pointing to any portion.

In addition, when the advertisement web page is not displayed by the operation of the Internet user, it can be configured to stop the playback of the voice humor.

In addition, when the advertisement web page is transmitted to the Internet user computer, the speech humor connected to the advertisement web page is included by the Internet user receiving the advertisement web page by transmitting a means for instructing playback of a file including the associated speech humor. The request for receiving the received file can be configured to be made when clicking or pointing on the playback means.

In addition, when the image advertisement displayed on the advertisement web page has its own output of advertisement voice, the output of the advertisement voice may be configured to be output when there is no output of note humor.

Internet advertising method using voice humor according to another aspect of the present invention,

In internet advertising method using voice humor.

Registering a file in which a voice humor and a video advertisement are combined with a voice humor server on the Internet; Receiving the request at the voice humor server when the Internet user requests to receive a file in which the voice humor and the video advertisement are combined through link information set on any part of the Internet; And transmitting a file in which the voice humor and the video advertisement are combined from the voice humor server to the Internet user computer, and displaying the video advertisement on the screen by playing the file in which the voice humor and the video advertisement are combined in the Internet user computer. While the voice humor is output from the speaker.

In this case, the arbitrary part may be configured as a banner.

In addition, the file combined with the voice humor and the video advertisement can be configured to be transmitted in real time.

In addition, a request for a file combined with voice humor and a video advertisement may be configured to be generated by clicking or pointing to an arbitrary portion.

In addition, when the file combining the voice humor and the video advertisement has its own advertisement voice output associated with the video advertisement, the output of the advertisement voice may be configured to be output at the time when there is no output of the voice humor.

Internet advertising method using voice humor according to another aspect of the present invention,

In the Internet advertising method using voice humor,

Inserting the voice humor registered in the voice humor server on the Internet into the advertisement web page of the advertisement server; And transmitting, by an advertisement server, an advertisement web page into which voice humor is inserted to a specific recipient by mail, while the voice humor transmitted from the voice humor server is played while the advertisement web page is displayed on the mail recipient computer screen. It is characterized in that the output from.

At this time, the video advertisement of the advertisement web page may be configured to be transmitted together with the voice humor.

In addition, the file containing the voice humor transmitted from the voice humor server to the computer of the Internet user can be configured to be transmitted in real time.

In addition, when the image advertisement displayed on the advertisement web page has its own output of advertisement voice, the output of the advertisement voice may be configured to be output at a time when there is no output of voice humor.

In addition, when the advertisement web page is transmitted to the Internet user computer, a means for instructing playback of a file containing the embedded voice humor is also transmitted, so that the Internet user receiving the advertisement web page is inserted into the advertisement web page. Requesting the reception of a file containing humor can be configured to be made when clicking or pointing on the playback means.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

First, the site used by the advertiser for the first application of the present invention is intended to include an advertiser site for the purpose of attracting visitors, and a site for performing advertisements on the Internet used in the priority application is an advertiser for the purpose of attracting visitors. It is meant to include a site that performs an advertisement using an advertisement webpage including a site and a video advertisement. Meanwhile, in attracting Internet users to web pages (or advertisement web pages) of advertiser sites, a separate sub web page can be used as an intermediate link, and a separate sub web page is also a web page of a site performing advertisements on the Internet. This can also be seen from the description of the priority claim.

The content of the content used in the Internet advertising method using the voice humor of the present invention includes a voice humor, a video advertisement, a file combined with a voice humor and a video advertisement.

Voice humor can be used for 10 to 4 minutes by using various voice recording means such as a gagman, a person with a good sense of hug, TV, radio, etc. (for example, sparrow series, Samhaeng, vocal cord simulation, funny talk, etc.). ) Means to create a voice humor file, and video advertisement refers to advertising content consisting of visual materials such as text, images, animations, and moving images of the advertiser.

On the other hand, a file combining voice humor and video advertisement can be divided into two types. First, voice humor file and video advertisement file (for example, Windows Media Author, Flash, Premiere) can be used. Text, images, animations, moving images, etc.) to edit and combine them into a single file (for example, * .asf file), register this file on the server, and combine the voice humor and video advertisements registered on the server. When playing a file (for example, * .asf file), the voice humor is output and the video advertisement is displayed. Second, the voice humor file and the video advertisement file are registered in the server, and the voice humor registered in the server. Create a file (for example, * .smil file) that coordinates files (for example, Real Audio, etc.) and video advertisement files (for example, Real Fix, etc.) and registers them on the server. When playing for coordination to work files (e.g. * .smil file), there is a case that is configured to display a video advertisement while the audio output humor. In other words, a file that combines voice humor and video advertisements includes a case where a voice humor file and a video advertisement file are made into a single file, and a file (eg, * .smil file) that coordinates and adjusts each voice humor file and video advertisement file In the following description, referring to a file in which voice humor and a video advertisement are combined refers to the two types of files.

The voice humor, video advertisement, the voice humor and the video advertisement combined file used in the present invention is registered and managed in the form of a file, the file format is a file configured in the form of streaming (streaming) to play as downloaded and The file may be divided into a file configured to be played after the download is completed.

Here, the voice humor file does not need the same sound quality as the music, and since it is relatively short, it can reduce the range and greatly reduce the file size when the mono file is made in mono instead of stereo. Therefore, in the high-speed network that has recently increased rapidly, the voice humor file itself may be used instead of the compressed form like the streaming format. However, since a typical voice humor file (or a combination of voice humor and video advertisement) is very large, it is most preferable to transmit and play the file in real time using a streaming technique. Since it is a compressed file, it will be possible to play it after downloading rather than streaming.

In addition, the player for playing the voice humor, the video advertisement, the file combining the voice humor and the video advertisement may be a separate plug-in application, but the file type supported by the web browser (eg wav, jpg, etc.) In addition, a web browser may also perform a player function. In particular, using a file such as a video advertisement or a micro wav file created using the rich media technology of Milalnet (http://www.miralnet.com) can greatly reduce the file size and a separate plug-in can be run. It would be more desirable because there is an advantage in terms of user interface that there is no need.

Based on the HTTP (Hyper Text Transmission Protocol) used as the main technical means in the present invention, the WWW service, which is mainly used in WWW service and Internet broadcasting, which is a service by exchanging documents described in HTML (Hyper Text Markup Language) Streaming technology related to transmission, and a technology that combines voice humor and video advertising using a variety of tool programs are generally widely used technology and will not be described in detail.

In the present invention, interconnecting the web page (or advertisement web page) of the advertiser site and the voice humor means that the voice humor is displayed while the advertiser web page (or the advertisement web page) is displayed through link information set in an arbitrary part. Say that it is configured to play.

Representative examples include a method of embedding voice humor in a web page (or an advertisement web page) of an advertiser site; Using multitasking of a computer, there is a method of configuring voice humor to be played in a window (or player) separate from a window where a web page (or an advertisement web page) of an advertiser site is displayed.

Incorporating voice humor into a web page includes using a tag (e.g., embed, object, bgsound tag) to include a link information of an internet address and a file name of a voice humor server to which voice humor is registered. Say. Here, the transmission request for the voice humor inserted into (or connected to) the web page can be divided into a case where the web page is automatically displayed by the browser while the web page is displayed and a case generated by a user's mouse click or pointing. If the format is not supported by the browser, the plug-in program is displayed on the web page by inserting it directly using a plug-in or ActiveX control. Do not. At this time, it is a matter of course that the Internet user computer should have a plug-in program capable of playing the file of the relevant format.

On the other hand, configuring the voice humor to be played in a window (or player) separate from the window in which the web page (or advertisement web page) of the advertiser site is displayed,

A sub-web page containing voice humor includes a language such as a tag or a JavaScript requesting a web page (or an ad web page) of an advertiser's site, and a voice humor inserted by a link information set in an arbitrary part. How to configure a web page (or ad web page) on your site to open in another window based on the request that occurred when the web page was opened,

Using a language such as tags and JavaScript, you can configure two parts to send two requests for webpages (or ad webpages) and voice humor (or sub-webpages with voice humor) on your site. Etc. Here, if any part is provided by the web page, the web page providing the arbitrary part may serve as a sub web page into which voice humor is inserted. That is, the voice humor may be played on a web page providing an arbitrary portion, and the web page (or advertisement web page) of the advertiser site may be displayed in a new window.

As such, setting two transmission requests in any part by using a language such as a tag and JavaScript is a technique widely used at the time of initial application and priority application, and the present invention is described from the description of priority application. It can be said that obvious matters can be easily inferred by those skilled in the art.

On the other hand, when an internet user performs an operation (event occurrence) such as closing an advertiser's web page (or advertisement web page) displayed by using a language such as JavaScript, it may be configured to stop playing the voice humor.

In addition, various tool programs may be used to edit the advertisement voice related to the video advertisement displayed on the advertisement web page (or a file in which the voice humor and the video advertisement are combined) before or after the voice humor.

On the other hand, the web page of the advertiser site that is connected to the voice humor is preferably a web page including a navigation means that can move within the advertiser site, it should be distinguished from the link or link for simply providing the voice humor of the advertiser site.

10A is a diagram illustrating the configuration of a service according to a first embodiment of the Internet advertising method using voice humor.

Provides voice humor server 11 having voice humor and related programs, advertiser site (web server) 10 having web pages linked to voice humor, and link information for requesting web pages of voice humor and advertiser sites. And an Internet user computer 13 connected to an arbitrary server 14 having an arbitrary portion, and an internet network 12, and having an associated playback program.

Here, the voice humor server 11 includes voice humor in the form of a file in a database or file system, provides voice humor to the user computer 13, and provides a streaming related program according to the format of the voice humor file. It may also be transmitted in real time using, advertiser site (web server) 10 means a site for the purpose of attracting visitors, arbitrary server 14 is for requesting a web page of voice humor and advertiser site It represents any part of the Internet that provides link information. This could be part of a typical web page, part of an email, part of a browser, part of a moving picture, part of a push ad, a banner, a shortcut to the desktop, etc. The parts of are interconnected.

The Internet user computer 13 generally refers to a computer having a function of accessing the Internet, but also includes an Internet TV and a terminal for wireless Internet, which function substantially as a computer having an Internet access function. A related program for playing a file of the transferred format is provided.

In addition, although FIG. 10A illustrates the voice humor server 11 and the advertiser site (web server) 10 separately, voice humor may be provided and registered in a file system or a database of the advertiser site (web server) 10. In this case, the voice humor server 11 and the advertiser site (web server) 10 may be the same computer, the separation of the voice humor server and advertiser site (web server) 10 is based on a physical concept It will be understood by those of ordinary skill in the art that the present invention is viewed from a functional aspect.

In the operation method of the first embodiment, if an Internet user connected to an arbitrary server 14 on the Internet having any portion providing the link information clicks or points to an arbitrary portion, the advertiser site displays the web page of the advertiser's site. The voice humor server transmits the voice humor. That is, when an Internet user clicks on an arbitrary part, the user is connected to the web page and hears the voice humor output through the speaker provided in the computer 13 while the web page of the advertiser site is displayed.

Therefore, the advertiser site 10 on the Internet attracts visitors while the Internet user listens to the voice humor output from the speaker.

10B is a diagram illustrating the configuration of a service according to a second embodiment of the Internet advertising method using voice humor.

Voice humor server 11 having voice humor and related programs, Internet site (web server) 10 having advertisement web pages linked to voice humor, and providing link information for requesting voice humor and advertisement web pages. It consists of an arbitrary server 14 having an arbitrary part, an Internet user computer 13 connected to the Internet network 12 and having an associated playback program.

Here, the voice humor server 11, the arbitrary server 14, and the Internet user computer 13 have already been described in the description of FIG. 10A, and the Internet site (web server) 10 includes an advertisement including a video advertisement. It provides web pages, voice humor, advertising web pages, and any part of which is interconnected. 10B shows the voice humor server 11 and the Internet site (web server) 10 separately, but the voice humor server 11 and the Internet site (web server) 10 may be the same computer. As we have seen.

In the operation method of the second embodiment, when an Internet user connected to any server 14 on the Internet having any portion providing link information clicks or points on any portion, the Internet site (web server) 10 The advertisement web page is transmitted, and the voice humor server 11 transmits the voice humor. That is, when an Internet user clicks on an arbitrary part, the user is connected to the advertisement web page, and the user hears the voice humor output through the speaker provided in the computer 13 while the advertisement web page is displayed.

Therefore, while the Internet user hears the voice humor output from the speaker, the advertisement effect is achieved through the video advertisement displayed on the advertisement web page.

10C is a diagram illustrating the configuration of a service according to a third embodiment of the Internet advertising method using voice humor.

Voice humor server 11 having files associated with voice humor and video advertisements and associated programs, any server 14 having any portion providing link information for requesting a file combining voice humor and video advertisements. And an Internet user computer 13 connected to the Internet network 12 and having an associated playback program.

Here, the voice humor server 11, the arbitrary server 14, and the Internet user computer 13 have already been described in the description of FIG. 10A, and the file in which the voice humor and the video advertisement are combined and any portion thereof are interconnected. It is.

In the operation method of the third embodiment, when the Internet user connected to any server 14 on the Internet having any portion providing link information clicks or points on any portion, the voice humor server 11 is connected to the voice humor. The file transfers the combined video advertisement, and the computer 13 of the Internet user plays the voice humor and the video advertisement after loading the relevant player. That is, an Internet user who clicks on an arbitrary part sees a video advertisement displayed on the player and at the same time hears voice humor through a speaker provided in his computer. Therefore, while the Internet user hears the voice humor output from the speaker, the advertisement effect is achieved through the video advertisement displayed in the relevant player.

10d is a diagram illustrating the configuration of a service according to a fourth embodiment of the Internet advertising method using voice humor.

An internet user computer connected to an internet network 12, which has a voice humor server 11 having a voice humor and related programs, an advertisement server 10 having an advertisement web page into which the voice humor is inserted, and an internet network 12. It consists of (13). Here, the voice humor server 11 and the Internet user computer 13 have already been described in the description of FIG. 10A, and the advertisement server 10 has a specific recipient database or transmits an advertisement web page via a mail server. It is a server, and voice humor is inserted in the advertisement web page.

In the operation method of the fourth embodiment, the advertisement server 10 on the Internet transmits an advertisement web page containing voice humor to a specific mail receiver by mail, and each recipient account mail server that receives the advertisement web page is connected to a mail receiver. While the advertisement web page is transmitted to the computer and the advertisement web page is displayed on the mail receiver computer 13, the voice humor transmitted from the voice humor server 11 is reproduced and output from the speaker. That is, while the mail receiver sees the video advertisement displayed on the advertisement web page, the user hears the voice humor output from the speaker of the computer 13.

Therefore, while the mail receiver hears the voice humor output from the speaker, the advertisement effect is achieved through the video advertisement displayed on the advertisement web page.

11A is a flowchart illustrating an internet advertisement method using voice humor according to a first embodiment of the present invention.

First, the voice humor is registered in the database or file system of the voice humor server 11 connected to the Internet, and the web page of the advertiser site 10 on the Internet and the voice humor registered in the voice humor server 11 are interconnected. Link information for requesting the web page and voice humor is set in an arbitrary part of the web (S300). If a mark indicating that voice humor appears in an arbitrary part of the web page may generate more clicks, a database or file system may be induced. Is generally widely used and will not be described.

On the other hand, the Internet users each use their computer 13 to connect to any server 14 on the Internet where there is any part. (S310) and the arbitrary server 14 is connected to the Internet user computer 13 connected thereto. (S320) Each Internet user clicks or points on an arbitrary portion displayed on his monitor to request transmission of a web page and voice humor of an advertiser's site (S330). This is transmitted to the advertiser site 10 and voice humor server 11 on the Internet (S340).

The advertiser site 10 and the voice humor server 11 on the Internet transmit the requested web page and the voice humor to the computer of the Internet user, respectively (S350).

While the computer 13 of each Internet user displays the web page of the advertiser site, the voice humor is reproduced and the voice humor is output from the speaker (S360). That is, the Internet user attracted to the voice humor is the advertiser site 10 on the Internet. You'll be taken to a web page at, where you'll hear voice humor while visiting your site.

In this case, the voice humor may be played in a window separate from the advertiser web page, and a step of requesting the voice humor may be added through a separate means included in the web site of the advertiser site.

11B is a flowchart illustrating an internet advertisement method using voice humor according to a second embodiment of the present invention.

First, the voice humor is registered in the database or file system of the voice humor server 11 connected to the Internet, and the advertisement web page is provided on the Internet site (web server) 10 on the Internet. The voice humor registered in the above) is interconnected, and link information for requesting the ad web page and the voice humor is set to any part of the Internet. (S300-1) More clicks will be generated, and a database or filesystem is generally widely used and will not be described.

On the other hand, the Internet users each use their computer 13 to connect to any server 14 on the Internet where there is any part. (S310-1) and the arbitrary server 14 is connected to the Internet user computer. An arbitrary portion is transmitted to (13). (S320-1) Each Internet user clicks or points on an arbitrary portion displayed on his monitor to request transmission of an advertisement web page and voice humor (S330-1). The request is transmitted to an Internet site (web server) 10 and a voice humor server 11 on the Internet (S340-1).

The Internet site (web server) 10 and the voice humor server 11 on the Internet transmit the requested web page and voice humor to the computer of the Internet user, respectively (S350-1).

While the computer 13 of each Internet user displays the advertisement web page, the voice humor is reproduced and the voice humor is output from the speaker (S360-1). That is, the Internet user attracted to the voice humor is an Internet site (web server). You will hear voice humor while viewing the video advertisement that is displayed by being connected to the advertisement web page.

In this case, the voice humor may be played in a window separate from the advertisement web page, and a step of requesting the voice humor through a separate means included in the advertisement web page may be added.

11C is a flowchart illustrating an internet advertisement method using voice humor according to a third embodiment of the present invention.

First, a file in which voice humor and video advertisement are combined is registered in a database or file system of voice humor server 11 on the Internet, and link information for requesting a file in which voice humor and video advertisement is combined in any part of the Internet. (S400) At this time, if the indication that the voice humor appears in any part will be able to induce more clicks, and the database or file system is generally widely used, and description thereof will be omitted.

On the other hand, the Internet users each use their computer 13 to connect to any server 14 on the Internet where there is any part. (S410) and any server 14 is connected to the Internet user computer 13 connected to it. (S420) Each Internet user clicks or points on an arbitrary portion displayed on his monitor to request transmission of the file 14 combined with voice humor and video advertisement. And the request is sent to the voice humor server 11 on the Internet (S440).

The voice humor server 11 on the Internet transmits the file in which the voice humor and the video advertisement are combined to the computer 13 of the Internet user (S450).

The computer 13 of each user of the Internet loads the associated player and plays a file in which the received voice humor and the video advertisement are combined to output the voice humor from the speaker while the video advertisement is displayed on the screen (S460). An Internet user who is attracted to voice humor sees a video advertisement displayed while listening to voice humor.

11D is a flowchart illustrating an internet advertisement method using voice humor according to a fourth embodiment of the present invention.

First, the voice humor is registered in the database or file system of the voice humor server 11 on the Internet, and the voice humor registered in the voice humor server 11 is inserted into the advertisement web page of the advertisement server 10 on the Internet. Meanwhile, the advertisement server 10 transmits an advertisement web page in which voice humor is inserted to specific recipients by mail (S510). In this case, the advertisement server 10 may have a database for specific recipients or may pass through a separate mail server.

Each mail receiver accesses the mail server receiving the advertisement web page using his computer 13 (S520). The mail server transmits the advertisement web page into which the voice humor is inserted to the mail receiver computer 13. (S530)

The computer 13 of each mail receiver displays the received advertisement web page (S540). Using the inserted link information, the file containing the voice humor (the file containing the voice humor or the voice humor and the video advertisement) is used. The voice humor server 11 requests a transmission. (S550) The voice humor server 11 searches a database or a file system and transmits a file including the requested voice humor to the mail receiver computer 13 (S560). While the mail receiver computer 13 displays the advertisement web page, the file containing the voice humor is played and the voice humor is output from the speaker (S570).

In other words, the mail recipient sees the video advertisement displayed on the advertisement web page while listening to the voice humor to achieve the advertisement effect.

In this case, a step of requesting voice humor through a separate means included in the advertisement web page may be added.

12 is an exemplary view for explaining an arbitrary portion for requesting a web page, an advertisement web page, a file in which voice humor and a video advertisement are combined, etc. of an advertiser site on the Internet.

Shinsegae banner 121 with "voice humor" sign 122, "voice humor of the day" sign 123, "voice humor" sign in connection toolbox 125, ad window 124 called ad bar A banner with a "voice humor" display or the like that is pushed is an example of an arbitrary part for requesting a web page of an advertiser site, an advertisement web page, a file in which voice and video advertisements are combined, and voice humor. That is, when Internet users who are attracted to the indication 122 that voice humor in the Shinsegae banner 121 clicks or points to the banner 121 are connected to the Shinsegae site, the Shinsegae site web page 130 of FIG. 13 is displayed. You will hear voice humor as you go. Here, if any part is a banner, the advantage of inducing wide clicks and continuous clicks of voice humor may be one way to effectively compensate for the low click rate of existing banner ads.

Setting up the link in this way may set the link in various places such as a banner, a part of a web page, a part of a moving picture, a part of an email, a part of a browser, a part of a push advertisement, a shortcut of a desktop, and the like. In this case, if the arbitrary part is a part of the browser, a shortcut of the desktop, a favorite, and the like, it is not necessary to access a separate server and receive an arbitrary part, but only to access the Internet.

13 shows a web page (first page) 130 of a Shinsegae site, which is an exemplary diagram for explaining a web page of an advertiser site connected with voice humor.

The web page (first page) 130 of the Shinsegae site is connected to the voice humor registered in the voice humor server, so that the voice humor transmitted from the voice humor server is output from the speaker while the web page 130 is displayed. That is, when an internet user who is attracted to voice humor clicks or points to a part connected to the web page 130, the user connects to a new world site and hears the connected voice humor while the web page 130 is displayed. At this time, the visitor stays on the site until all the voice humor is heard, so the advertiser site can effectively gather the visitors and advertise the site.

The small window 131 is a separate sub web page 131 with voice humor inserted, which is an example of an intermediate link used to attract an internet user to a web page (first page) of an advertiser's site. That is, a small window 131 is opened by link information set in an arbitrary part, and the Shinsegae Department Store webpage (first page) 130 is opened in a new window by a language such as a tag or JavaScript. In this case, the video advertisement may be placed on the sub web page 131, and the advertiser may not only configure one web page and one sub web page of the advertiser site to open at the same time, but also open the other. You can also set your site to request both web pages (or advertising web pages) and voice humor (or separate sub-web pages with voice humor) at the same time. In other words, you can use the same means as JavaScript event handlers, but you can also invoke a script that requests the transfer from outside.

14 illustrates an advertisement web page of the present invention and is an exemplary view for explaining an advertisement web page connected with voice humor.

The advertisement web page 140 is to inform the sale of the department store, and is connected with the voice humor registered in the voice humor server 11, so that the voice humor server 11 in the speaker while the advertisement web page 140 is displayed. The voice humor transmitted from) is output. That is, while the Internet user hears the voice humor connected to the advertisement web page 140, the user sees the video advertisement displayed on the advertisement web page. In this case, the video advertisement may be configured in various forms such as text, image, animation, and moving picture.

When the separate user interface 143 transmits the advertisement web page (or advertiser site web page) 140 to the Internet user computer, the separate user interface 143 may instruct the playback of the connected voice humor (or a file in which the voice humor and the video advertisement are combined). By transmitting the means 143 together, the advertisement webpage (or advertiser site webpage) 140 is opened and the voice humor (or the file combined with the voice humor and the video advertisement) is not automatically played, but the advertisement webpage (Or advertiser site web page) 140, the Internet user requesting to receive voice humor (or a file combined with voice humor and video ads) connected to the advertising web page (or advertiser site web page) 140 This may be configured to be done when clicking or pointing on the playback means. In addition, the advertisement web page 140 may be sent to specific recipients by mail. In this case, while the mail recipient is watching the displayed video advertisement, the voice humor output from the speaker will be heard. The means 143 may be used to instruct play and stop.

The small window 144 is a separate sub-webpage 144 into which voice humor is inserted. Since the small window 144 is not different from the small window 131 illustrated in FIG. 13, a separate description thereof will be omitted.

15 is an exemplary diagram for explaining an advertisement web page into which a file combining voice humor and a video advertisement is inserted.

In the small window 151 of the advertisement web page 150, the contents informing the sale of the department store are displayed, and the displayed video advertisement is combined with the voice humor in the voice humor server 11 and transmitted together with the text, image, and animation. It may be configured in various forms such as a moving picture, and a link may be established in the portion 152.

Similar to the advertisement web page 140 of FIG. 14, the advertisement web page 150 of FIG. 15 may display a video advertisement while the voice humor is playing, and perform an advertisement. You might want to watch a video ad while listening to it. That is, the difference from the advertisement web page of FIG. 15 is that the video advertisement is combined with the voice humor and transmitted together to be played on the web page. Since there is no difference in other functions from the advertisement web page described in FIG. The description will be omitted.

16 is an exemplary diagram for explaining reproduction of a file in which voice humor and a video advertisement are combined.

The file in which the voice humor and the video advertisement are combined is played in the player 160 instead of being inserted into the web page. That is, a file in which the voice humor transmitted from the voice humor server 11 and the video advertisement are combined is reproduced, and the voice humor is output from the speaker while the video advertisement is displayed to achieve the advertisement effect. On the other hand, Internet users can control using various buttons, and depending on the file format, the player can be a browser.

It can be said that the fusional nature of voice humor and video advertising combined with a new effect to achieve a new effect.

Having looked at a preferred embodiment of the present invention, it will be appreciated that those skilled in the art to which the present invention pertains may make modifications without departing from the spirit of the present invention. Therefore, the present invention is not limited to the above-described embodiments, and the scope of claiming rights in the present invention is not limited to the scope of the detailed description, but will be limited to the following claims.

As described above, the Internet advertising method using voice humor can utilize the entire screen for advertisement by using voice humor, which is an auditory inducement factor. Because the trend changes quickly and the utility disappears once you hear it, the voice humor registered in the voice humor server is continuously updated to induce interests. It can reduce the objection to connecting to the site or displaying the video advertisement, and it can hold the user until the voice humor is played all the time, so the advertisement is possible for a longer time than the existing advertisement, and the voice registered in the voice humor server Even if you change humor alone, It has the advantage of being able to apply for.

Therefore, the advantage of voice humor, which can continuously attract many clicks from everyone without rejection, is that it can attract more clicks compared to the low click rate of existing banners that are often used to attract Internet users to advertiser sites. In addition, the advantage of displaying video ads until all the voice humor is played on the full screen is expected to have a higher advertising effect than the existing banner ads or email ads.

Claims (44)

A server providing a site consisting of an advertisement web page with voice humor inserted therein, a server having streaming voice humor and a program, and a plurality of linked voice humors that can be updated from time to time are registered in the database of the server. In the Internet advertising method using a user computer having a program that is connected through the Internet and has a program capable of playing the voice humor in real time, the advertiser inserts the voice humor in a web page of a specific site desired by the advertiser, A link to the web page of the web site of the advertisement website or the advertiser's web site where the voice humor is inserted, When the user clicks on a link to the advertisement web page into which the voice humor is inserted, the browser of the user computer displays the advertisement web page and simultaneously reproduces the voice humor transmitted from the server. When the user clicks on a part of the web page of the site desired by the advertiser, the browser of the user's computer displays the web page of the site desired by the advertiser and simultaneously plays the voice humor transmitted from the server. When the server sends the advertisement web page with the voice humor inserted into the mail, and the recipient opens the e-mail program using the e-mail program, the voice humor is inserted into the advertisement web page and the voice humor is reproduced in real time. Internet advertising method using web pages The method of claim 1, wherein the displaying of the web page with the voice humor embedded therein is performed. The user clicks on a link to an ad webpage with embedded voice humor; The web server transmits the ad webpage with voice humor While the browser of the user's computer displays the advertisement web page and requests the voice humor to the server where the inserted voice humor is registered; The server receiving the request to send the voice humor in real time and Internet advertising method using a web page with voice humor, which is composed of a process in which a browser of a user computer plays voice humor in real time and continuously displays an advertising web page to obtain an advertising effect. The method of claim 1, wherein the displaying of the web page of the desired site by the advertiser with voice humor is performed. The process of clicking on a link to a web page on your site, The web server sends the web page of the desired site, The process of requesting voice humor from the server of the user's computer connecting to the web page of the site desired by the advertiser and requesting the server where the inserted voice humor is registered The server receiving the request to send the voice humor in real time and Internet advertising method using a web page with voice humor, which is a process in which the browser of the user computer plays the voice humor in real time and continuously displays the web page of the site desired by the advertiser. The method of claim 1, wherein the process of sending an e-mail with the voice humor inserted therein for viewing is as follows. The process of sending an ad web page with voice humor in the server The user who receives the mail accesses the mail server through the e-mail program, The e-mail program receives and displays the advertisement web page from the mail server and requests voice humor from the registered server. The server receiving the request to send the voice humor in real time and Internet advertising method using a web page with voice humor, which is composed of a process in which an e-mail program plays voice humor in real time and continuously displays an advertising web page to obtain an advertising effect. The method of claim 1, wherein the streaming voice humor registered in the database of the server is downloaded and executed, and the advertisement web page is displayed while the voice humor is playing or the advertiser is connected to the web page of the desired site to obtain the advertisement effect. Internet advertising method using web page with voice humor The method of claim 1, wherein an image controller is inserted into a part of the screen of the advertisement web page into which the voice humor is inserted, and the user controls the voice humor manually by operating the voice humor. Internet advertising method using web page with voice humor The method according to claim 1, wherein the voice humor file itself is inserted into the advertisement web page as the background music, and the advertisement web page is displayed while the voice humor is inserted. Internet advertising method using web page with embedded voice humor In the Internet advertising method using voice humor, Registering, by the service operator, voice humor with a voice humor server on the Internet; Inserting link information of the voice humor into a web page of any site performing an advertisement on the Internet, and setting a link to the web page in any part of the Internet; An internet user connected to the internet accessing the linked portion and clicking on the linked portion; Transmitting, by an arbitrary site performing an advertisement on the Internet, a web page into which the link information to the voice humor is inserted to the Internet user; And Displaying the web page received by the computer of the Internet user and at the same time playing the voice humor transmitted from the voice humor server to output the voice humor from the speaker; Internet advertising method using a voice humor characterized in that it comprises a 10. The method of claim 8, wherein the content of the web page into which the link information to the voice humor is inserted is configured as a video advertisement so that the video advertisement is displayed on the web page and the voice humor transmitted from the voice humor server is reproduced in real time. Internet advertising method using voice humor characterized by being configured to output from the speaker The method according to claim 8, wherein the video advertisement is combined with the voice humor registered in the voice humor server. Any site that performs advertisements on the Internet transmits a webpage in which link information to a file combining the voice humor and video advertisement is inserted to an Internet user who clicks a portion linked to a webpage of the site, and an Internet user The computer is configured to display the web page and simultaneously play a file combining the voice humor transmitted from the voice humor server and the video advertisement, so that the video advertisement is displayed on the web page and the voice humor is output from the speaker. Internet advertising method using voice humor The web site according to any one of claims 8 to 10, wherein the site connected to the banner on the Internet is a file containing the voice humor registered in the voice humor server to the Internet user who clicks on the banner linked to the web page of the site. The web page with the link information inserted therein, and the computer of the Internet user is configured to display the web page and simultaneously play a file containing the voice humor transmitted from the voice humor server to output the voice humor from the speaker. Internet Advertising Method Using Voice Humor The webpage according to any one of claims 8 to 10, wherein when the webpage is transmitted to an Internet user, the webpage is transmitted by sending means for instructing playback and stop of the file containing the embedded voice humor. The request of the Internet user to receive the file containing the voice humor inserted into the web page is made when the user clicks on the playback means. When the user clicks the stop means, the voice humor server indicates that the voice humor is inserted. Internet advertising method using voice humor, characterized in that configured to stop the transmission of the included file In the Internet advertising method using voice humor, Registering, by a service operator, a file in which a voice humor and a video advertisement are combined with a voice humor server on the Internet; Establishing a link to a file in which the voice humor and the video advertisement are combined in any part of the Internet; An internet user connected to the internet accessing the linked portion and clicking on the linked portion; Transmitting, by a voice humor server, an internet user a file in which the voice humor and the video advertisement are combined in real time; And The user of the relevant playback of the Internet user computer to play the file that combines the received voice humor and video advertisement in real time to display the video advertisement on the screen and at the same time output the voice humor from the speaker; Internet advertising method using In the Internet advertising method using voice humor, Registering, by the service operator, voice humor with a voice humor server on the Internet; Inserting link information of the voice humor registered in the voice humor server into an advertisement web page whose content is a video advertisement by an arbitrary server performing an advertisement on the Internet and sending it to a specific recipient by mail; Transmitting an advertisement web page to a computer of a mail receiver connected to each mail server receiving the advertisement web page; And The computer of each mail receiver displays the advertisement web page and simultaneously reproduces the voice humor transmitted from the voice humor server to output the voice humor from the speaker. 15. The method according to claim 14, wherein the video advertisement is combined with the voice humor registered in the voice humor server. Any server performing an advertisement on the Internet sends a web page to specific recipients by e-mail, which includes a link to a file in which the voice humor registered in the voice humor server and the video advertisement are combined. The voice humor is configured to display the web page and simultaneously play the file combining the voice humor transmitted from the voice humor server and the video advertisement in real time so that the video advertisement is displayed on the web page and the voice humor is output from the speaker. Internet advertising method using 16. The Internet user according to claim 14 or 15, wherein when the web page is transmitted to a mail recipient, an Internet user who receives the web page by transmitting means for instructing playback and stop of the file containing the embedded voice humor. Requests to receive a file containing voice humor embedded in a web page, when the playback means is clicked, and when the stop means is clicked, the voice humor server transmits a file containing the voice humor inserted. Internet advertising method using voice humor, characterized in that configured to stop In the Internet advertising method using voice humor, Interconnecting voice humor registered in a voice humor server on the Internet and web sites of advertiser sites; Receiving an request from an advertiser site when an internet user requests the reception of the web page connected to voice humor through link information set on any part of the Internet; Transmitting the requested web page from an advertiser site to an internet user computer; And Displaying the web page on the Internet user computer screen while visiting the advertiser site, the voice humor transmitted from the voice humor server is reproduced and output from the speaker; Internet advertising method using the voice humor 18. The method of claim 17, wherein the link between the advertiser site web page and the voice humor is characterized by inserting the voice humor into the advertiser web page. 18. The method of claim 17, wherein the connection between the advertiser site web page and the voice humor is configured such that the voice humor is played in a separate window from the advertiser site web page. 18. The method of claim 17, wherein the random portion is a banner. 21. The Internet advertising method according to any one of claims 17 to 20, wherein the voice humor transmitted from the voice humor server to the Internet user computer is transmitted in real time. 21. The method of any one of claims 17 to 20, wherein the request for the web site of the advertiser site linked to the voice humor is generated by clicking or pointing to an arbitrary part. 21. The method of any one of claims 17 to 20, wherein the reproduction of the voice humor is stopped when the web page of the advertiser's site is not displayed by the operation of the Internet user. 21. The Internet user according to any one of claims 17 to 20, wherein when the web site of the advertiser site is transmitted to an Internet user computer, the Internet user who has received the web page by transmitting means for instructing playback of the connected voice humor. Requesting the reception of the voice humor connected to the web page is configured to be made when the user clicks or points on the playback means. In the Internet advertising method using voice humor, Interconnecting the voice humor registered in the voice humor server on the Internet and the advertisement web page registered in the Internet site; Receiving an request from an internet site when an internet user requests to receive an advertisement web page linked to voice humor through link information set on any part of the Internet; And transmitting the requested web page from the internet site to the internet user computer. While displaying the advertisement web page on the Internet user computer screen, the speech humor transmitted from the voice humor server is reproduced and output from the speaker. 27. The method of claim 25, wherein the connection between the advertisement web page and the voice humor is characterized by inserting voice humor into the advertisement web page. 27. The method of claim 25, wherein the connection between the advertisement web page and the voice humor is configured such that the voice humor is played in a separate window from the advertisement web page. 27. The method of claim 25, wherein the random portion is a banner. 27. The method of claim 25, wherein the video advertisement of the advertisement web page is combined with voice humor and transmitted together. The Internet advertising method using voice humor according to any one of claims 25 to 29, wherein the file containing the voice humor transmitted from the voice humor server to the Internet user computer is transmitted in real time. 30. A method according to any one of claims 25 to 29, wherein a request for an advertisement web page connected with voice humor is generated by clicking or pointing to an arbitrary part. 30. The Internet advertisement method according to any one of claims 25 to 29, wherein the reproduction of the voice humor is stopped when the advertisement web page is not displayed by the operation of the Internet user. 30. The advertisement web page according to any one of claims 25 to 29, wherein when the advertisement web page is transmitted to an Internet user computer, the advertisement web page is received by transmitting means for instructing the reproduction of a file including the connected voice humor. An Internet user requesting to receive a file containing voice humor connected to an advertisement web page is configured to be made when a user clicks or points on the playback means. 30. The method according to any one of claims 25 to 29, wherein when the video advertisement displayed on the advertisement web page has its own output of advertising voice, the output of the advertisement voice is configured to be output at a time when there is no output of speech humor. Internet advertising method using voice humor In internet advertising method using voice humor. Registering a file in which a voice humor and a video advertisement are combined with a voice humor server on the Internet; Receiving the request at the voice humor server when the Internet user requests to receive a file in which the voice humor and the video advertisement are combined through link information set on any part of the Internet; And transmitting a file in which the voice humor and the video advertisement are combined from the voice humor server to the Internet user computer. Internet humor method using voice humor, characterized in that the voice humor is output from the speaker while playing a file that combines voice humor and video ad on the Internet user computer 36. The method of claim 35, wherein the random portion is a banner. 36. The method of claim 35, wherein the file combining the voice humor and the video advertisement is transmitted in real time. 36. The method of claim 35, wherein the request for the file in which the voice humor and the video advertisement are combined is generated by clicking or pointing to an arbitrary portion. 36. The method of claim 35, wherein, when the file combining the voice humor and the video advertisement has its own advertisement voice output associated with the video advertisement, the output of the advertisement voice is configured to be output when there is no output of the voice humor. Internet advertising method using humor In the Internet advertising method using voice humor, Inserting the voice humor registered in the voice humor server on the Internet into the advertisement web page of the advertisement server; And transmitting, by the ad server, a mail of an advertisement web page in which voice humor is inserted to specific recipients. Internet humor using voice humor, characterized in that the voice humor transmitted from the voice humor server is played and displayed on the speaker while displaying the advertisement web page on the mail receiver computer screen. 41. The method of claim 40, wherein the video advertisement of the advertisement web page is combined with voice humor and transmitted together. 42. The method of claim 40 or 41, wherein the file containing the voice humor transmitted from the voice humor server to the Internet user computer is transmitted in real time. 42. The voice of claim 40 or 41, wherein when the video advertisement displayed on the advertisement web page has its own advertisement voice output, the advertisement voice output is configured to be output when there is no output of voice humor. Internet advertising method using humor 42. The Internet user according to claim 40 or 41, wherein, when the advertisement web page is transmitted to an Internet user computer, the Internet user who receives the advertisement web page by transmitting means for instructing playback of a file containing the embedded voice humor. Requesting to receive a file including voice humor inserted into an advertisement web page is configured to be made when a user clicks or points on the playback means.